2007-work example âNothing Easyâ about SEEDS 2000 TV Seed Company Salutes Backbreaking Realities of Two Midwest Farmers MINNEAPOLIS â Farming is anything but easy, and agricultural seed company, SEEDS 2000, Inc., based in Breckenridge, Minnesota is saluting the hard work that growers put into their operations in its new TV spot. The new work, featuring TV and radio, embraces the stiff realities, stresses and the never-come-easy satisfaction of what it means to be a farmer. According to executive creative director, Jac Coverdale, âWe talked to a lot of growers and were struck when they universally said that the new seed technology actually made farming easier. SEEDS 2000 is one of the leaders in this new seed technology.â The :60/:30 TV spots feature a North Dakota father and his adult son as they face the constant demands of farmingâfrom daybreak until the wee hours of the night. The son, Owen, narrates the spot explaining that thereâs ânothing easy about farmingâ and how SEEDS 2000 technology is helping to make things easier. The final frame shows corn and sunflower seeds âglowingâ with technology much like a computer transistor board. This icon, complete with audio mnemonic, has been introduced to support the companyâs tag line: âTechnology In Your Seed.â Outdoor is also being used to introduce this new icon for SEEDS 2000. The radio continues this salute, concentrating on the sentiments, simple truths and guarded optimism that make up the realities of farming. For example, in one spot, a farmer confesses the complexities of farming: âFirst you plant...then you pray for rain⦠then before you know it, youâre praying for the rain to stop.â He goes on to explain that he depends on the technology of SEEDS 2000. The campaign will run during late fall and early winter, during which time farmers purchase their seed for the upcoming planting season. Clarity Coverdale Fury is a Minneapolis advertising agency specializing in helping brands make an emotional connection with their customers. It offers brand development, advertising, promotions and public relations to its clients. Current brands in the agencyâs portfolio include ClearWay Minnesota, Medtronic, International Dairy Queen, Explore Minnesota Tourism and Purina Mills Feed among others. Information on Clarity Coverdale Fury can be found at www.claritycoverdalefury.com. Credits: Client: SEEDS 2000 Agency: Clarity Coverdale Fury Executive Creative Director/Art director: Jac Coverdale Creative Director/Writer: Michael Atkinson Agency Producer: Kris Wong-Barrie Group Brand Director: Gary Hellmer Print Producer: Caroline Ryan Gibbs Director: Jeth Weinrich Production Company: RM Productions, Inc. Sound Studio: Babble-On

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