This lecture, by Dr. B. Keith Murphy, Ph.D., is from his Critical Theory Course, and deals with the means by which a rhetorical critic can establish the significance of their chosen artifact in their critical essays. Dr. Murphy addresses choosing topics and the means by which a critic or an author can then convince a skeptical reader/editor of the worth of the critic's choice of artifact. This lecture was recorded on August 25, 2006, at Fort Valley State University, Fort Valley, GA.