Search Engine Optimization is the art & technology of making a website "optimized" for consumption & indexing by search engines, thus resulting in better findability, increased & higher quality organic search traffic. Out of the box Drupal is well optimized, however there are many contributed modules and configuration best practices that improve SEO of Drupal Sites. SEO is a value added service that vendors & consultant can sell during the development phase of a project, or after launch.
Presented by: Gregory Heller, Greg Knaddison and Ben Finklea
Recorded by: Alan Doucette
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