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Sutherland (John) Productions, Inc.Going Places (1948)

Cold War cartoon defending the profit motive against anti-capitalist critics.


This movie is part of the collection: Prelinger Archives

Producer: Sutherland (John) Productions, Inc.
Audio/Visual: Sd, C
Keywords: Economics; Cold War; Animation: Advertising

Creative Commons license: Public Domain

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Reviewer: Spuzz - - July 4, 2003
Subject: Soap gets in your wallet
A beautiful, classically animated cartoon that sort of explains the notion of business. Freddie Fudsie the soap maker, watches his company grow and grow and grow, he learns about competition, monopoly and the evils of price fixing. Although somewhat simplistic, I found the whole thing enjoyable.

Reviewer: Christine Hennig - - November 3, 2002
Subject: Going Places (1948)
Little Freddie Futzo, forced to stay indoors and help his mother make soap instead of go fishing, thinks up a better way to make better soap and step by step grows up to be the CEO of Fudso Industries, Inc., a thriving, profit-making corporation. This is shown to be better not just for Freddie, but for everybody, as the profit motive eventually creates utopia in Freddie's cartoon world. This film is a bit less annoying than some of the others in this series. Some of the points it makes are validit just has a rose-colored view of capitalism, where industrial development is always an improvement over what existed before, where savvy consumers are impossible to cheat, where profitable businesses always share the wealth with their employees, and where the free market always quickly thwarts any monopolistic attempts. But then, what did you expect from a corporate-sponsored film? What's interesting is that the animated sequences occassionally contradict the corporate propaganda the narrator is spouting, such as when CEO Freddie (who originally just wanted to go fishing, remember) always gets his attempts to go fishing thwarted by company demands and eventually gets so stressed he becomes a chronic antacid user; or when a police officerrepresenting the "better police protection" Fudso Industries' property taxes pays forthwarts a young apple thief, then eats the apple himself. It seems like the animators had a bit more realistic view of things!
Ratings: Camp/Humor Value: **. Weirdness: ***. Historical Interest: *****. Overall Rating: ***. Also available on An American Retrospective Through Animation.

Shotlist

Defines the profit motive and dramatizes the part it has played in the economic development of our country. Stresses the need for continued industrial profits if our economic vitality is to endure.
Ken Smith sez: The second of seven smart-looking animated shorts in the "fun and facts about American business" series. Its subject is "the profit motive," and it stars "Freddie Fudsie," a lazy soap maker who just wants to go fishing. He invents bar soap, makes some money, and is about to retire in peace and quiet when a sexy lady (the Profit Motive) walks by and Freddie -- who suddenly needs more money to win her affection -- never sees a fishing hole again. But that's okay, because "the profit motive has been the driving force behind the growth of American industry" and "will make a better life for the children of tomorrow." Oh, really? Watch for the cameo by "Joe," who later starred in Why Play Leap Frog? and Meet King Joe. The films in this series were made possible by a $597,870 grant from the Alfred P. Sloan Foundation.

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