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Handy (Jam) OrganizationGreat New Star, A (1952)

Dinah Shore promotes the new Chevrolets and sings "See the U.S.A. in your new Chevrolet."


This movie is part of the collection: Prelinger Archives

Producer: Handy (Jam) Organization
Sponsor: Chevrolet Motor Division, General Motors Corporation
Audio/Visual: Sd, B&W
Keywords: Automobiles: Advertising

Creative Commons license: Public Domain

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Reviewer: Classic_TV_and_Radio_Fan - - September 26, 2008
Subject: Everybody is Jewish
After watching lots of films from the Prelinger section, Classic TV section and my DVD box set of "Family Feud", I've come to the conclusion that the entire world is Jewish. Not that there's anything wrong with that.

Reviewer: Seto-Kaiba_Is_Stupid - - August 5, 2008
Subject: Hi, I'm Yugi Moto, and I like Dinah!
There are 3 reasons to watch this film:
The Cars are very nice;
The lovely 50's-style salesman;
And, of course, Dinah Shore performing 2 great songs.
She was the star of Film, Stage, TV and Radio, and did a lot of great advertisments.

Reviewer: Retro_Saiyan - - July 28, 2008
Subject: Dinah Shore
For those who don't know, Dinah Shore was among the most popular singers of the early 50's. Her relaxed, slightly unemotional singing-style was considered fashionable at the time, and frankly, I think she beats pretty much everything in the Top 40 today. She was also an major TV star, appearing in many well-recieved TV series, usually sponsored by Chevrolet. She also kept a huge archive of her work, starting with "The Dinah Shore Chevy Show" (Although her previous show, "The Dinah Shore Show", is largely lost). I wish Dinah's family would make that great archive available online, since she hosted popular TV programs into the 80's.

Reviewer: Robin_1990 - - April 22, 2008
Subject: Dinah Shore is the Greatest Jew of All Time!
Although I'm not Jewish, I might become one just because of Dinah Shore. Those who met her say she was just as nice off-screen as she was on-screen. She hosted several popular TV series including "The Dinah Shore Show" (Of which I have uploaded one episode to IA). Dinah was HOT!
Hey Rick, If you have any more commercials with Dinah Shore, Please Upload 'Em!

Reviewer: bread - - August 17, 2006
Subject: wonderful
this wonderful chevrolet ad is a delight for both Dinah Shore fans and chevrolet fans.one of the best ads i have ever seen.

Reviewer: ERD - - July 27, 2006
Subject: Bubbling Over
Dinah Shore is full of charismatic energy in this theatrical promotional for the 1953 BelAir by Chevy. She gets your interest by singing "I't A Most Unusual Day" from the MGM film "A Date With Judy," then makes a smooth transition into promoting the car. The theme song for Chevy is excellent, and the showing of beautiful places in America motivates the driver. A well crafted production.

Reviewer: Gojoe283 - - July 24, 2006
Subject: Not a Production Chevy but a Prototype!
B"H

A wonderful film, but the car shown is a preproduction model. The production '53 model did NOT have the rear vent windows! The vent windows were deleted at the last minute before production commenced.

Reviewer: Robin Banks - - April 18, 2004
Subject: Jam Handy was amazing!
I'm a Union Stagehand here in Detroit, where Jam Handy was really located. (The other offices were just that, offices... the real filming happened here, or on location, but the crew came from here in Detroit.) Some of the old stagehands from Handy are still around our local, but not too many. The stories of how many of these props (like cars, fridges and the like) ended up in their garages, "rec rooms" and elsewhere in their homes are hilarious. (I know one stagehand that got a new 1957 Chevy, because GM just never came and got it after the filming... no kiddin!) Interesting too are the many, many stories I've heard about the "old days at Handy" from some of these guys at lunch or coffee. Someone should really write a book about Jam Handy, as I'm sure it would be quite an interesting read. In fact, perhaps the Handy films deserve their own place here on the archive. For those that don't realize it, Handy, at one time, used more film than Hollywood, and were located just down the street from the GM Building on Grand Boulevard in the north end of Detroit. There's a reason they were so close to GM... look at who most of their films were made for!

By the way folks, it's "Jam Handy Productions". I've seen it called other things here and there around the site, but it's Jam Handy. Trust me.

Some of these other film companies from Detroit (those that did industrials and commercials) were just the Jam Handy guys, churning them out under different company names. In a few cases, it WAS a different company, but it was the same old Handy crew doing it.

You can thank the stagehands of Detroit IATSE Local 38 for these wonderous films, and I'm glad to have some of them as friends and fellow stagehands. I've shown some of these films to them, and you should see the smiles as they say "Hey, I remember working on that one!". (grin)

Reviewer: Spuzz - - July 2, 2003
Subject: Dinah won't you blow your horn
A nifty little advertisement for the 1952 Chevrolet featuring Dinah Shore singing 2 songs, and a lot of advertisement for the new Chevy lines. Film somewhat tries to let us in on TV magic tricks, yet the whole thing is to just pimp you on how you should see the U.S.A.

Shotlist

Ken Smith sez: Dinah Shore sings her heart out in this theatrical commercial for the unmemorable 1953 Chevrolet BelAir. Possibly the only film that contains the complete "See The U.S.A. In Your Chevrolet" lyrics.
Promotes 1953 Chevrolet car.
Opens on set of television studio. There is a behind the scenes look at television production.
Dinah Shore singing an entire song (about spring). Then she addresses the camera to talk about the beauty of this year's Chevy.
Also: Dinah singing: See the U.S.A. in your Chevrolet.
Sign: "Quiet please"
Film production: Shows process photography in studio with background.