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Handy (Jam) OrganizationHelping You Sell (1937)

How Chevrolet uses sponsored theatrical motion pictures to promote its products.


This movie is part of the collection: Prelinger Archives

Producer: Handy (Jam) Organization
Sponsor: Chevrolet Motor Company
Audio/Visual: Sd, B&W
Keywords: Motion pictures: Sponsored; Car culture: Newsreels; Advertising: Screen ads

Creative Commons license: Public Domain

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Reviewer: ERD - - February 7, 2006
Subject: Well done
This trade film made to show the effective use of motion picture advertising to the masses(before there was a television in the home)is well done. It must be remembered that it is made to be viewed by people in the auto business-not the general public.

Reviewer: Steve Nordby - - February 29, 2004
Subject: Jam it up your mass!
Mass production. Mass market. Mass selling. You know they want it. Satisfy them! Performance! Close the deal!

Get them young - in the schools! Just like the Nazis! Reaching thousands! Entire families!

I had not considered this before, but Jam Handy ranks with Leni Riefenstahl in propaganda film making.

And a nice shot of the uncompleted SF-Oakland Bay Bridge.

Reviewer: Spuzz - - July 21, 2003
Subject: Car Film Porn
This film, which details WHY Jem Handy and Chevrolet makes films about every freaking part of a car and where to show it, is split in half. The first is a somewhat strange overview of how the salesman can effectively get their message across (which leads me to believe that they had door to door salepeople for cars back then) and then explains that the BEST way to get these messages across is showing these films to the masses! In movie theaters! To Civic groups! To School Children (so they can pressure their parents into getting a motor vehicle (which is REALLY stretching it). After that, we see some clips from films in the Jem Handy collection, featuring (GASP!) films NOT AVAILIBLE ON HERE! Still no explanation given, however of why there's the turtle on the roof of the car..

Reviewer: Wilford B. Wolf - - May 17, 2003
Subject: The Master Key
"Helping You Sell" is an bit of an oddball film, since it is a Jam Handy film basically about Jam Handy films. But what is so very important about this particular film is it explains how many of those classic Jam Handy films, like "Case Of Spring Fever", or "Coach For Cinderella", or "Master Hands" were used in selling Chevorlet cars.

The film was obviously created for a regional sales meeting, and it explains Chevorlet's strategy of using short films and pseudo-newsreels to help sell cars. This method, the film explains, is help drive a mass marketing campaign and let the salesmen focus on the parts that only he can do.

Most importantly, the film answers the why of selling, rather than the more common how (cf. "Hired!").

Shotlist

SHOWS EXCERPTS FROM DMS (Direct Mass Selling) FILMS. SHOWS AUTO SALESMEN, SALESROOMS, CUSTOMERS. GOOD MEDIA STOCK SHOTS, INCLUDING BROADWAY NIGHT SIGNS. SHOWS STUNTS: CAR ROLLING, WOMAN RIDING ON HOOD OF 1937 CHEVROLET THROUGH FIRE.


CHEVROLET ADVERTISING AUTOMOBILES TRANSPORTATION FISHERMEN FISHING NETS FLIES FARMERS FARMS PLOWING AGRICULTURE HORSES TRACTORS ASSEMBLY LINES PLANTS FACTORIES TRUCKS FRAMES CHASSIS PARKING LOTS MANUFACTURING TRAFFIC STREETCARS TROLLEY CARS CROWDS PEDESTRIANS STREETS STORES STORE WINDOWS DISPLAYS CIGARETTES PACKAGING STORES SHOPPING FEET SIDEWALKS WALKING SALESMEN DOORS DOORBELLS COUPLES DEALERSHIPS HOUSES HOMES ANIMATION MONTAGES SIGNING SIGNATURES ORDERS FANTASY MAGAZINES BROADWAY TIMES SQUARE NEON SIGNS NIGHT SHOTS EXTERIORS MEETINGS BRIDGES AERIALS CITIES ENGINES STILLS ANIMATION CYLINDERS PISTONS KNEE ACTION BRAKES SHOWROOMS BEAUTY SHOTS FRAMES RAILROADS FREIGHT CARS ENGINES PUMPS IRRIGATION POWER SHOVELS EARTH MOVING EXCAVATION DAMS CONSTRUCTION PRESSES STUNTS CRASHES DITCHES ROLLING FLAMES DANGER WOMEN MODELS ACTRESSES STUNTWOMEN STUNTMEN Safety