Gregory L. Ulmer's Keynote speech for the 2007 Invent Conference held at the University of Florida February 22 - 24. The schedule of the conference can be found at http://wiki.itg.emerson.edu/spring07/Invent/index.php?title=Main_Page. In this keynote Gregory Ulmer sets the agenda for the collaboration to happen between members of the Florida Research Ensemble (www.floridaresearchensemble.net). He suggests that image category systems will provide the new logic under electracy and that each person must redefine Aristotle's commonplaces in light of their own experiences and the internet's support for images. Then we will be able to forge imagery that can support collective thinking.

With a keynote introduction by Craig Saper, and the video Footage From Festivals In the Northernmost and Southernmost US Cities (a Nalukatuk in Barrow/ Alaska and Fantasy Fest in Key West, FL) made expressly for the occasion by Barbara Jo Revelle

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