Shotlist

fade in to dramatically lit plastic model of "Nipper," the RCA dog
A film demonstrating the advantages of the new tape cartridge, its precision, compact qualities, and cost efficiency, in comparison to albums and tape reels, which recorded music at a quicker rate.
animation sequence demonstrating advantage of four track tapes over two track tapes
Nice Shots:
A couple with girl in front of RCA Victor

Closeup of tape being flipped over by woman, displaying the scale of these giant cassettes
Girl in puffy dress is given permission by idealistic couple (man is holding a pipe) to turn the tape over, followed by shots of the adults looking extremely pleased
"most exciting home entertainment center for the entire family".

08:12:27
Ceramic Nipper (the RCA dog, corporate logo) and phonograph
08:12:40
Woman gets up from chair and changes tape on her stereo tape player.
08:13:18
Introduction and CU of first tape cartridge. First cassette cartridge.
08:14:00
CU 45 rpm records stacked on record changer.
08:14:20
CU reel to reel tape recorder.
08:14:34
CU counter numbers changing on tape recorder.
08:15:08
CU stereo cabinet
18:15:58
Family listens to new stereo system
08:16:40
CU cartridge on tape deck.
08:18:40
Little girl changes cartridge on a tape player.
08:19:04
Family on couch.
THE END


Ken Smith sez: RCA introduces the tape cassette, years ahead of its time. What makes this film enjoyable is that the cassettes are pastel pink and as big as a brick. A companion film to Living Stereo (they were shot at the same time), this is more interesting because of its bizarre product. Some references to 8-tracks and auto-reverse.

ELECTRONICS AUDIO SOUND TAPE RECORDING
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