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Handy (Jam) OrganizationRoads to Romance: The Santa Cruz Trail and Land of the Giant Cactus (1950)

Travelogue, made for theatrical showing, promoting tourism in Arizona.


This movie is part of the collection: Prelinger Archives

Producer: Handy (Jam) Organization
Sponsor: Chevrolet Division, General Motors Corp.
Audio/Visual: Sd, C
Keywords: Automobiles: Advertising; Travelogues; Arizona

Creative Commons license: Public Domain

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Reviewer: Holly Daggers - - October 8, 2006
Subject: Come to Arizona!
This seems to be the last Road to Romance film on the Archive. It's unfortunate that more of these travelogs aren't available, but they've strayed quite a bit from the Take Your Family on the Super-Highway theme of the 1949 films. This Arizona trip, along with Roads to Romance: Coral Gables, reveals the camera mastery of the best Handy films. Each shot of a mesa, mission, or motionpicture location is an artful composition of light and shadow, color and contrast. The music is heavenly, the announcer perfect-pitched. Each actor is the epitime of the 1950s American ideal. It's like seeing Life Magazine as a film. Ephemera, yet somehow momentous. The photography and print are exceptional. As good as anything in American Look, Handy's finest film on the Archive.

Yeah, mission hopping is dull for a vacation, but you will never see a cuter little girl petting a donkey.

Reviewer: Spuzz - - June 16, 2004
Subject: Get your goat!
Another very nicely done RTR piece, focusing on the Santa Cruz trail. Although really not as good as the other ones,

Reviewer: Umass_Kid - - May 22, 2004
Subject: Magic Carpet Ride
Nice film on the Southwest. Many nice desert shots of, cowboys, horses, and cactus or cacti. Unfortunately the old green car looks out of place. This little ad must have been used to get people to buy Chevrolets and to see the country.

Reviewer: cashel - - March 13, 2004
Subject: enjoy
very pleasant relaxing viewing. I like the old type of color phoography..3 minutes

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