The Creative Industries (graphic design, music, media etc) matter because (a) they are a large part of where our expressive culture comes from - having the skills to access it isn't just about the future of the economy (as it is often set up) it's also about who does and doesn't have a voice (b) the new ways of doing business in the creative economy could offer new ways of working to the wider economy. It's these kind of issues, and more that are discussed in this demos podcast, a discussion of our recently published pamphlet "So, what do you do?".