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Fotovox, Inc.Story of Enterprise (1955)

How a young couple parlays their frozen custard booth into a multimillion dollar business and constructs a parable of capitalist economics. With Prof. Clifton L. Ganus of Harding College, Searcy, Arkansas.


This movie is part of the collection: Prelinger Archives

Producer: Fotovox, Inc.
Sponsor: National Education Program
Audio/Visual: Sd, B&W
Keywords: Economics; Cold War; Capitalism

Creative Commons license: Public Domain

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Reviewer: Spuzz - - June 26, 2005
Subject: The evil hand
Somewhat of a departure from all the other America-Is-Good-all-the-rest-of-you-are-bad Ganus bloatfests, 'The Story Of Enterprise' has an actual plot and story this time, a true story about an ice cream seller and their trials and tribulations to make themselves, well, the best darn ice cream sellers ever! This one is also unique as it seems to make sense most of the time. The actors are good, the stories are interesting, and thankfully, we dont have to stare at Mr. Ganuss head too long this time. The only strange thing about this one is the picture Ganus is holding with his hand. The boy looks normal enough, but that hand looks 2x too big and looks somewhat menacing.

Reviewer: trafalgar - - March 25, 2004
Subject: Cookie Puss!
Not just any young couple, but Tom & Agnes Carvel! You East Coast people will know Tom Carvel, but for everyone else, he's a regional celebrity known for his gravelly voice and seemingly improvised commercials. Here, a "noted young historian" Clifton L. Ganus presents the story of the young Carvels' ride to success, culminating in what was essentially the invention of the franchising concept. Of course, Carvel may be better known for his later invention, the Cookie Puss ice cream cake...
This is unusual for a Clifton Ganus film, in that it actually has some production values and dramatic storyline. Though frankly I prefer his cheap classroom films.
Although I must say, the actress playing Mrs. Carvel is a sweet little treat...

Shotlist

A story of how a young couple parlay their frozen custard booth into a multimillion dollar business.


Cold War Anti-communism Anticommunism Free enterprise education Economics Capitalism Animation