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Blake (B.K.) Inc.White Ammunition (ca. 1942)

How milk is made, transported and processed.


This movie is part of the collection: Prelinger Archives

Producer: Blake (B.K.) Inc.
Sponsor: Borden's Farm Products
Audio/Visual: Sd, sepia
Keywords: Food: Dairy industry; Agriculture: Dairy industry; Animals: Cows

Creative Commons license: Public Domain

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Reviewer: Spuzz - - September 19, 2005
Subject: I Moo for Milk!
Oh yes. Now HERES the milk film Ive ben waiting for. A lot of the films about milk on the Prelinger archive are great, but this one I believe is the best!! After one of the most Jam Handyish what the heck is this film going to be about? Movie beginnings in the history which Ive been watching these movies, which features men building tanks, planes etc for the War, (coincidentally, all of these men are white), the narrator says, we need other things! Like Leather! Leather comes from cows, which also produce milk! The final revelation of what this film is about only comes in at four minute mark!! So now the narrator talks about how powerful milk is, what kind of cows produce it, how the milk is produced, packaged, tested, etc. Very interesting to watch, it also goes over some assembly lines of cows, something that I never knew they did. And then, to complete this film full cycle, we return to war footage!! Huzzah!

Reviewer: trafalgar - - May 29, 2004
Subject: Classic
A fine addition to the "White" genre ("White Wonder", "White Magic"), this milk promotional film has all the great industrial film elements. The narration is typical of the genre; you can almost hear the suit and tie. The fine musical score ranges from martial/industrial for the war production scenes, to jaunty for the city scenes, to pastoral for cows in the field. There is, of course, a re-enactment of the great Mr. Borden's revolutionary efforts to bring the milk industry into the modern age. And, as with most WWII industrial films, it's subject is directly tied to winning the war, by the thinnest of threads...
There are many great moments here, including the reference to "a silent army of milkmen", the washing of the udders, and an appearance by Elsie the cow.
You couldn't make a better parody of the typical Prelinger film.
Recommended!

Shotlist

Awesome. Beautifully shot and skillfully edited. Footage of every facet of milk you can imagine, including shots of the rotolactor!