When the idea of One Laptop Per Child (OLPC) â popularly known as $100 Laptop â was first announced in 2005, nobody thought it was possible. Two years later in November 2007 the little computer that could went into mass production in China, and is now called the XO laptop.

The man responsible for the look and feel of the final shell that encapsulates all this wonderful technology is an industrial designer. The product design is supposed to seduce two unlikely groups: politicians and children.

The XO laptop is intended for purchase by governments and free distribution in local schools, hence politicians have to be seduced. The children need to be seduced so they love to learn with the XO, and later in life lead their countries out of poverty.

The task of creating the shell of the seductive gadget fell on the shoulders of Yves Behar and Fuseproject. Behar put to use his principals of emotional design and storytelling in design, and turned out a product that is generating widespread excitement.

We met Yves Behar during Design Miami 2007. The video above is the product of this meeting and gives a glance into what it means to design a toy created to end poverty in the world.

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