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Run time: 4:02

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Adland - McDonald's Commercial (1974)

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Excerpt from documentary about the advertising business : Footage of filming a McDonald's Christmas commercial. King Moody, in Ronald McDonald costume, talks about the few perks he gets playing that part. Reinhard claims that the ads for McDonald's are subtle since they sell the product through the characters instead of convincing people to buy the product.


This movie is part of the collection: Media Burn

Production Company: TVTV (Hudson Marquez, Allen Rucker, Michael Shamberg, Tom Weinberg, and Megan Williams)
Audio/Visual: sound, b&w
Keywords: TV About TV
Contact Information: info@mediaburn.org, http://www.mediaburn.org

Creative Commons license: Attribution-NonCommercial-NoDerivs

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Reviewer: Strandlund - - July 14, 2008
Subject: Ernest T. Bass, Director...
I never knew that the great comic actor, Howard Morris, directed McDonaland commercials. Wow!

Reviewer: Christine Hennig - - September 11, 2005
Subject: Behind the Scenes in McDonaldland
Another clip from Adland, this one showing us the filming of a McDonalds commercial. The guy who plays Ronald McDonald is interviewed, as well as the director of the commercial and the man in charge of the campaign. They are shown enjoying their work, and viewing this type of advertising as subtle and sophisticated. This is not quite as strange as the Adland clip featuring Mason Reese, but its still fairly interesting.
Ratings: Camp/Humor Value: **. Weirdness: **. Historical Interest: ****. Overall Rating: ***.

Reviewer: marzneedzwomen - - August 31, 2005
Subject: just a thought
Isn't that Howard Morris(Show of Shows, "Ernest T. Bass") directing the commerical?