Management and marketing at Beringer Vineyards and Wine World, Inc. : oral history transcript / 1990
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Management and marketing at Beringer Vineyards and Wine World, Inc. : oral history transcript / 1990
- Publication date
- 1990
- Topics
- Beringer Vineyards (St. Helena, Calif.), Wine World Estates, Inc, Wine and wine making -- California History, Vintners -- California
- Contributor
- University of California Libraries
- Language
- English
viii, 109 p., [5] leaves of plates : 29 cm
Topics covered: Moone's career as salesman with Procter & Gamble; Beringer Vineyards and its umbrella company, Wine World, Inc., 1973-1989; marketing in the 1970s; Beringer President Richard Maher, sales and pricing, Los Hermanos label; revitalization of Beringer under Nestlé; acquisitions of Souverain Cellars, Asti winery, and Estrella River Winery; developing premium brands; export markets; wine industry organizations
Volume includes index
Interviewed for: The Wine Spectator California Winemen Oral History Series
Dept. of Special Collections, University of California, Los Angeles Library
6 audiocassettes of the original interview are available in The Bancroft Library. (Classified as: Phonotape 2447 c)
E. Michael Moone, born 1940. Wine marketer
Topics covered: Moone's career as salesman with Procter & Gamble; Beringer Vineyards and its umbrella company, Wine World, Inc., 1973-1989; marketing in the 1970s; Beringer President Richard Maher, sales and pricing, Los Hermanos label; revitalization of Beringer under Nestlé; acquisitions of Souverain Cellars, Asti winery, and Estrella River Winery; developing premium brands; export markets; wine industry organizations
Volume includes index
Interviewed for: The Wine Spectator California Winemen Oral History Series
Dept. of Special Collections, University of California, Los Angeles Library
6 audiocassettes of the original interview are available in The Bancroft Library. (Classified as: Phonotape 2447 c)
E. Michael Moone, born 1940. Wine marketer
- Addeddate
- 2006-09-22 19:34:30
- Associated-names
- Jacobson, Lisa; Bancroft Library. Regional Oral History Office
- Call number
- ucb_banc:GLAD-167871382
- Camera
- 1Ds
- Collection-library
- ucb_banc
- Copyright-evidence
- Evidence reported by marcus lucero for item beringervineyard00moonrich on Sep 22, 2006; visible notice of copyright and date; stated date is 1990; not published by the US government; Have not checked for notice of renewal in the Copyright renewal records.
- Copyright-evidence-date
- 2006-09-22 19:36:22
- Copyright-evidence-operator
- marcus lucero
- Copyright-region
- US
- External-identifier
- urn:oclc:record:1041470304
- Foldoutcount
- 0
- Identifier
- beringervineyard00moonrich
- Identifier-ark
- ark:/13960/t2697073j
- Identifier-bib
- GLAD-167871382
- Lcamid
- null
- Ocr_converted
- abbyy-to-hocr 1.1.37
- Ocr_module_version
- 0.0.21
- Openlibrary_edition
- OL7026391M
- Openlibrary_work
- OL7870095W
- Page_number_confidence
- 70
- Page_number_module_version
- 1.0.3
- Pages
- 168
- Possible copyright status
- IN_COPYRIGHT
- Ppi
- 300
- Rcamid
- null
- Scandate
- 20060923063937
- Scanner
- rich5
- Scanningcenter
- rich
- Worldcat (source edition)
- 24145888
- Full catalog record
- MARCXML
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