viii, 109 p., [5] leaves of plates : 29 cm

Topics covered: Moone's career as salesman with Procter & Gamble; Beringer Vineyards and its umbrella company, Wine World, Inc., 1973-1989; marketing in the 1970s; Beringer President Richard Maher, sales and pricing, Los Hermanos label; revitalization of Beringer under Nestlé; acquisitions of Souverain Cellars, Asti winery, and Estrella River Winery; developing premium brands; export markets; wine industry organizations

Volume includes index

Interviewed for: The Wine Spectator California Winemen Oral History Series

Dept. of Special Collections, University of California, Los Angeles Library

6 audiocassettes of the original interview are available in The Bancroft Library. (Classified as: Phonotape 2447 c)

E. Michael Moone, born 1940. Wine marketer

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