Fun little overview of what stores should look for when selling beer to people. More specifically, teenagers looking to sneak one by when purchasing beer. You got to look for everything! Fake I.D., arguementative patrons, avoiding eye contact, and so on. This was also neat for the observances of convenience store chic when this was made. Although nothing is really mentioned by name, it was sort of wild that you could pick up a pack of weenies for 50 cents! Weeee!

Above and beyond the convenience-store tradecraft, I was struck by the memory-inducing sights and sounds in this film. The two that most caught my attention:

-- At the beginning, the dull "thunk" of the beer can hitting the pavement as the kid gets out of the car. That's a tin can, not an aluminum one.

-- At the end of the film, someone uses a pop tab from a (no-doubt legally purchased) can of beer to spread relish on a hot dog. Wow. That really struck a chord in my memory.

But check that driver's license (the first one) showing a resident of Lawrence, KS. That implies Centron Films and KU, NOT K-State (which would be in Manhattan, KS). And yet later, when the narrator is discussing military IDs, there's a K-State wildcat on the end of the shelving unit in the store. "Hmmm...See anything wrong there?"

5 stars for nostalgia!

I must say I enjoyed the soundtrack it really sets the mood but the narrator voice its as lame as the rest of the film for some
The film was made to "educate" liquor stores clerks what do if a kid try to buy some booze and it also leaves a message for young kids not to drink

If you lived through the 1970s, this film will feel familiar to you. It is clumsily presented, yet it evokes a soothing nostalgia.

Scenes from this film appear in a useless derivative work, seen here:
http://www.archive.org/movies/details-db.php?collection=opensource_movies&collectionid=PSA

"He checked everything but her age" ... classic!

This early-70s film is aimed at convenience store employees, discouraging them from selling beer to underage kids and giving tips on how to spot cheaters. This just screams 70s, and if you were a teen during that time, itÃÂÃÂll probably bring back lots of memories. The tips given are extremely basic and the clerks shown are universally dorky, so I bet plenty of clever teens got away with their six-packs back then. It brought back memories for me as a Midwesterner because of all the Midwestern brands shown, such as Falstaff beer and Kitty Clover potato chips, brands that donÃÂÃÂt exist today. Mildly campy and a real blast from the past.
Ratings: Camp/Humor Value: ***. Weirdness: ***. Historical Interest: *****. Overall Rating: ****.

Question: what was wrong with the one guy sitting in the car while his friends went in?

Other than that, could be used as a primer for tricks you can try to get a good cold one. That is, if you're one of two in three families that use beer as a beverage.

A pretty cool little film about selling to underage drinkers. My guess, from the fashions and the cars, is that this was made in the mid to late sixties. Friends have told me that many of the same tricks are used by underage kids today, and the film would be a good training film for how to buy beer.

Favorite line: "Many people use beer as a beverage." What the heck else do you use it for? (Please don't tell me. I don't wanna know.)

Although the film is credited to Kansas State University, it has "Centron" written all over it.

Don't get distracted!