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A comparison of cognitive structure and cognitive response approaches for measuring advertising effects on product attribute beliefs

by: Hastak, Manoj; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration

Publication date: 1987

Publisher: [Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign

Collection: university_of_illinois_urbana-champaign; americana

Contributor: University of Illinois Urbana-Champaign

Language: English

Volume: 1323

Includes bibliographical references (p. 7)

Addeddate: 2012-01-16 19:25:22

Associated-names: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration

Bookplateleaf: 0006

Call number: 6568183

Camera: Canon EOS 5D Mark II

External-identifier: urn:oclc:record:1042547735

Foldoutcount: 0

Identifier: comparisonofcogn1323hast

Identifier-ark: ark:/13960/t1wd4x06v

Ocr_converted: abbyy-to-hocr 1.1.37

Ocr_module_version: 0.0.21

Openlibrary_edition: OL25168315M

Full catalog record: MARCXML

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Uploaded by associate-kit-moore@archive.org on January 16, 2012

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