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Competitive reaction in test marketing : a Bayesian solution

by: Johansson, Johny K; Roberts, Donald M; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration

Publication date: 1974

Topics: Marketing research, New products, Bayesian statistical decision theory

Publisher: [Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign

Collection: university_of_illinois_urbana-champaign; americana

Contributor: University of Illinois Urbana-Champaign

Language: English

Volume: 188

Includes bibliographical references (p. 21)

Notes

Some over-cropping to reveal text that runs to edge of page.

Addeddate: 2011-11-16 19:34:26

Associated-names: Roberts, Donald M; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration

Bookplateleaf: 0003

Call number: 193381

Camera: Canon EOS 5D Mark II

External-identifier: urn:oclc:record:773926312

Foldoutcount: 0

Identifier: competitivereact188joha

Identifier-ark: ark:/13960/t6155m72x

Ocr_converted: abbyy-to-hocr 1.1.37

Ocr_module_version: 0.0.21

Page-progression: lr

Full catalog record: MARCXML

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Uploaded by KitM on November 16, 2011

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