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Decision and risk analysis of a new product and facilities planning problem : CCA Company's Egg 'n Foam Project

by: Hertz, David Bendel, 1919-; Thomas, Howard, 1943-; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration; University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research

Publication date: 1982

Topics: Decision making, Risk assessment

Publisher: [Urbana, Ill.] : College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois at Urbana-Champaign

Collection: university_of_illinois_urbana-champaign; biodiversity; americana

Contributor: University of Illinois Urbana-Champaign

Language: English

Volume: BEBR No. 871

Includes bibliographical references (p. 22)

The paper examines a decision and risk analysis approach applied to a new product and facilities planning problem. The discussion describes the risk analysis process, and presents the step-by-step approach used by the project team. The initial results of the analysis are presented and are discussed by the team in a process of policy dialogue. It is shown that the project team questioned a number of project assumptions, particularly in the marketing area, and expressed concern abotu the perceived vagueness of CCA's objectives. The output of the dialogue process finally led to a strategy recommendation for Egg 'n Foam, following an examination of the relationship of the Egg'n Foam project to the firm's long-term strategy path

Notes

tight margins throughout the book.

Addeddate: 2011-03-16 14:53:00

Associated-names: Thomas, Howard, 1943-; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration; University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research