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An expectancy X value analysis of the relationship between consumer attitudes and behavior

by: Cohen, Joel B. (Joel Benjamin); Ahtola, Olli; University of Illinois (Urbana-Champaign campus). College of Commerce and Business Administration

Publication date: 1971

Topics: Consumer behavior, Consumers

Publisher: [Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign

Collection: university_of_illinois_urbana-champaign; americana

Contributor: University of Illinois Urbana-Champaign

Language: English

Volume: BEBR No. 22

"To be presented at the annual meetings of the Association for Consumer Research, University of Maryland, September, 1971."

Includes bibliographical references (leaves [20-21])

Notes

faded text throughout the book.no page numbers, narrow margins.

Addeddate: 2011-03-16 15:14:37

Associated-names: Ahtola, Olli; University of Illinois (Urbana-Champaign campus). College of Commerce and Business Administration

Bookplateleaf: 0004

Call number: 2639688

Camera: Canon 5D

External-identifier: urn:oclc:record:760889596

Foldoutcount: 0

Identifier: expectancyxvalue22cohe

Identifier-ark: ark:/13960/t2p56dm50

Ocr_converted: abbyy-to-hocr 1.1.37

Ocr_module_version: 0.0.21

Openlibrary_edition: OL24621172M

Full catalog record: MARCXML

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