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Experimental effects of follow-up methods, questionnaire length, and market heterogeneity in mail surveys

by: Roscoe, A Marvin; Sheth, Jagdish N; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration

Publication date: 1974

Topics: Market surveys, Marketing research, Public opinion polls

Publisher: [Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign

Collection: university_of_illinois_urbana-champaign; americana

Contributor: University of Illinois Urbana-Champaign

Language: English

Volume: 158

Includes bibliographical references

Notes

Images are representative of physical copy; text is very light.

Addeddate: 2011-11-16 16:22:48

Associated-names: Sheth, Jagdish N; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration

Bookplateleaf: 0003

Call number: 193296

Camera: Canon EOS 5D Mark II

External-identifier: urn:oclc:record:1045381207

Foldoutcount: 0

Identifier: experimentaleffe158rosc

Identifier-ark: ark:/13960/t0001546x

Ocr_converted: abbyy-to-hocr 1.1.37

Ocr_module_version: 0.0.21

Openlibrary_edition: OL25104604M

Full catalog record: MARCXML

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Uploaded by KitM on November 16, 2011

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