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Folgers Coffee Commercial #1

This movie is part of the collection: Prelinger Archives

Audio/Visual: sound, color

Creative Commons license: Public Domain

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Reviewer: IN MY OPINION - - January 17, 2011
Subject: This Isn't a Noxzema Commercial
In my opinion the husband showed up in the wrong commercial.
He showed up to do a Noxzema shaving commercial.
And she showed up to do a Folgers coffee commercial.
Both actors took the money and shook their heads.
Asking what just happened in this commercial?
IN MY OPINION.

Reviewer: stingrayfilms - - October 17, 2010
Subject: Don't trust Mrs. Olsen
First (or at least first posted) in a long series of amusingly sexist ads that say: "You're totally inadequate as a wife and a woman if you can't make hubby a decent cup of joe." A point well taken by these mousey mid-'60s housewives. (See #11 in this series with Yvonne Craig)

But I just don't trust that enigmatic Mrs. Olsen with her foreign accent. (She could be Swedish, German, or even Russian.) She may well be a neo-Nazi or Russian infiltrator who puts saltpeter and mind-control drugs in her Folgers to corrupt America and its "precious bodily fluids." Don't drink it.

Reviewer: Spuzz - - September 14, 2003
Subject: Is Mrs Olsen hard to understand?
Suzy's husband Frank just can't stop bitching about how awful her coffee is. Suzy rushes over to Mrs Olsen's place, Mrs Olsen (who has a swedish accent which I never noticed) says Folgers ("Folgers?") which she says is mountain grown ("Mountain Grown?"). Soon, of course, all of suzy's marital problems have dissapated! Ah, ain't married life wonderful?

Reviewer: Christopher - - June 20, 2003
Subject: "How can such a pretty wife...
make such bad coffee?" One's immediate answer can't help being, "Good question, now I want a divorce." It's difficult, though, to gauge the level of irony here. Is the wife really that worried about what her husband thinks of her coffee? Is pleasing him always really key to a good marriage? The reactions, though, seem so over-the-top, the dialog so stereotyped, that it's tempting to imagine that there's some satire going on here. The beginning of irony in advertising?