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Folgers Coffee Commercial #6

This movie is part of the collection: Prelinger Archives

Audio/Visual: sound, color

Creative Commons license: Public Domain

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Reviewer: Marysz - - December 22, 2005
Subject: This Marriage Really is Murder
In another commercial in this bizarre, early-sixties ad campaign for Folgers, a smug young husband says "Augh! This coffee is criminal!" as he throws a cup of his wife's coffee into a bed of petunias. Then, he obnoxiously berates his wife while sticking his finger in her face saying, "Admit it! Your coffee really is murder!" The wife goes to a European-accented old man in the grocery store and says, "Papa Eddie, it's my coffee--it's murder!" Papa Eddie is the male version of Mrs. Olsen, another Folger's coffee pusher. Papa Eddie makes a strange gesture of holding his hands over his head to demonstrate that Folger's coffee is "mountain grown." I wonder what adman thought up that bright idea.

In these pre-woman's lib Folger's ads, the husbands are a bunch of loud-mouthed buffoons and the wives are dimwits. This particular ad is interesting in the way that it uses the words "crime," "criminal," "kill" and "murder." Something's percolating here--let's hope the wife didn't stop at the gun store on the way home from the supermarket. The next time hubby dumps coffee on this wife's petunias, he might find himself on the receiving end of some criminal justice.

Reviewer: Whipper - - October 20, 2005
Subject: It's all so clear now...
You know, I never quite got the whole concept of "mountain grown", much less the concept of a mountain. Is a mountain round? Is it square? Or perhaps they are shaped like an amoeba?

Well, Papa Eddie sets the record straight here with an easy to remember hand signal which clearly indicates mountains are in fact triangular in shape.

Reviewer: judeblack, bbc - - May 17, 2005
Subject: Did you know?
I don't quite know why, but this ad reminds me of the professor that taught me geography (God rest his soul) at Troy State University. Despite having a gravelly bass Alabama accent, he could do a killer imitation of Mrs. Olsen's "It's mountain grown." "It's all mountain grown!" the professor informed us. I don't know why this stuck, but it did.

Reviewer: Spuzz - - September 14, 2003
Subject: "Papa Eddie Solves A Crime" LOL
EASILY the best of the 50 or so Folger's commercials that I've seen tonight (sigh lol) and this was the last one! It doesnt have Mrs Olsen OR Mr Mcglintok, but rather a VERY odd character named "Papa Eddie" who comes to the rescue.
Right from the start, Husband just starts tearing up the scenery by drinking his wife's coffee, makes a face, then WAYYYY overacts as he says "uhh This coffee is brittle!" as he throws it on his wife's garden. "Honey!" wife says, "You'll kill the petunias!" LMAO! Soon, Wife goes to the market and asks "Papa Eddie" for advice. He says to try Folger's crystals. It's Mountain grown! he points to a picture AND he makes a mountain shape over his head just in case.. WE JUST DIDN'T GET IT. He says of course that "Mountains" are "Where The Best Coffee comes from". Why? It's never explained. LOL A MUST see!