For many people, user experience is mostly about moving elements around on a wireframe and perhaps doing some usability testing. Whilst these are important tactical tasks, User Experience has much more to offer an organisation who is looking to maintain focus and competitive advantage and to both increase revenue and profit.

In this session you'll learn how to make your bottom line and overall business healthier through strategic use of User Experience, and how to identify the right person to help add strategic user experience to your overall business strategy.

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