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The ghetto marketing life cycle : a case of underachievement

by: Andreasen, Alan R., 1934-; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration

Publication date: 1975

Topics: Marketing research, Low-income consumers, African American consumers

Publisher: [Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign

Collection: university_of_illinois_urbana-champaign; americana

Contributor: University of Illinois Urbana-Champaign

Language: English

Volume: 239

Includes bibliographical references

Notes

Images are representative of physical copy; text is light.

Addeddate: 2012-01-16 14:53:12

Associated-names: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration

Bookplateleaf: 0008

Call number: 219121

Camera: Canon EOS 5D Mark II

External-identifier: urn:oclc:record:800175774

Foldoutcount: 0

Identifier: ghettomarketingl239andr

Identifier-ark: ark:/13960/t2b869m84

Ocr_converted: abbyy-to-hocr 1.1.37

Ocr_module_version: 0.0.21

Openlibrary_edition: OL25168080M

Full catalog record: MARCXML

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Uploaded by associate-kit-moore@archive.org on January 16, 2012

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