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Introduction to advertising & promotion : an integrated marketing communications perspective

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Introduction to advertising & promotion : an integrated marketing communications perspective

by
Belch, George E. (George Edward), 1951-; Belch, Michael A

Publication date
Topics
Advertising, Sales promotion, Communication in marketing, Propaganda, Reclame, Promotie (public relations), Publicité, Ventes, Communication en marketing, Publicité, Ventes, Communication en marketing, Werbung
Publisher
Homewood, IL : Irwin
Collection
printdisabled; internetarchivebooks; americana
Contributor
Internet Archive
Language
English
Includes bibliographical references and indexes
Access-restricted-item
true
Addeddate
2010-07-21 22:59:30
Bookplateleaf
0004
Boxid
IA124104
Camera
Canon EOS 5D Mark II
City
Homewood, IL
Donor
alibris
Edition
2nd ed.
External-identifier
urn:oclc:record:1035716820[WorldCat (this item)]
urn:lcp:introductiontoad00belc:lcpdf:f0efedcb-b880-4e3b-89f4-60a1a32ed3a0
urn:lcp:introductiontoad00belc:epub:18a607c4-387c-4a09-98af-dc8954346a2b
Extramarc
Duke University Libraries
Foldoutcount
0
Identifier
introductiontoad00belc
Full catalog record
MARCXML

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