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The marketing concept : its dimensions for the "big" small firm

by: Gardner, David Morgan, 1936-

Publication date: 1981

Topics: Marketing, Customer services

Publisher: [Urbana] : College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign

Collection: university_of_illinois_urbana-champaign; americana

Contributor: University of Illinois Urbana-Champaign

Language: English

Volume: BEBR No. 783

Bibliography: p. 18

Addeddate: 2011-03-16 17:52:12

Bookplateleaf: 0003

Call number: 5032081

Camera: Canon 5D

External-identifier: urn:oclc:record:1048800479

Foldoutcount: 0

Identifier: marketingconcept783gard

Identifier-ark: ark:/13960/t5n883c5f

Ocr_converted: abbyy-to-hocr 1.1.37

Ocr_module_version: 0.0.21

Openlibrary_edition: OL24622559M

Openlibrary_work: OL15696715W

Full catalog record: MARCXML

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