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The marketing of services : why and how is it different?

by: Uhl, Kenneth P; Upah, Gregory D

Publication date: 1979

Topics: Customer services, Commercial products, Marketing

Publisher: [Urbana] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign

Collection: university_of_illinois_urbana-champaign; americana

Contributor: University of Illinois Urbana-Champaign

Language: English

Volume: BEBR No. 584

Bibliography: p. 21-22

Notes

-The text was extremely faintly printed and irregularly faded throughout the book. In some cases it was almost illegible.

Addeddate: 2011-04-05 16:42:01

Associated-names: Upah, Gregory D

Bookplateleaf: 0004

Call number: 340014

Camera: Canon 5D

External-identifier: urn:oclc:record:1048806157

Foldoutcount: 0

Identifier: marketingofservi584uhlk

Identifier-ark: ark:/13960/t1bk2781r

Ocr_converted: abbyy-to-hocr 1.1.37

Ocr_module_version: 0.0.21

Openlibrary_edition: OL24634882M

Full catalog record: MARCXML

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Uploaded by TriciaD-loader on April 5, 2011

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