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Mythological barriers to the use of marketing research by small and non-profit organizations

by: Andreasen, Alan R., 1934-

Publication date: 1981

Topics: Marketing research

Publisher: [Urbana] : College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign

Collection: university_of_illinois_urbana-champaign; americana

Contributor: University of Illinois Urbana-Champaign

Language: English

Volume: BEBR No. 790

"Working draft: not to be quoted without permission."

Bibliography: p. 18-19

Addeddate: 2011-03-16 17:57:37

Bookplateleaf: 0003

Call number: 5032073

Camera: Canon 5D

External-identifier: urn:oclc:record:1049886813

Foldoutcount: 0

Identifier: mythologicalbarr790andr

Identifier-ark: ark:/13960/t5s766z6x

Ocr_converted: abbyy-to-hocr 1.1.37

Ocr_module_version: 0.0.21

Openlibrary_edition: OL24622718M

Openlibrary_work: OL15696883W

Full catalog record: MARCXML

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