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"Power potential" channel strategies in social marketing

by: Andreasen, Alan R., 1934-

Publication date: 1981

Topics: Markets, Marketing channels

Publisher: [Urbana] : College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign

Collection: university_of_illinois_urbana-champaign; americana

Contributor: University of Illinois Urbana-Champaign

Language: English

Volume: 743

Includes bibliographical references (p. 24)

Addeddate: 2011-11-18 19:45:08

Bookplateleaf: 0004

Call number: 5032148

Camera: Canon 5D

External-identifier: urn:oclc:record:1050831139

Foldoutcount: 0

Identifier: powerpotentialch743andr

Identifier-ark: ark:/13960/t7rn45m4p

Ocr_converted: abbyy-to-hocr 1.1.37

Ocr_module_version: 0.0.21

Openlibrary_edition: OL25105326M

Openlibrary_work: OL16287694W

Full catalog record: MARCXML

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