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Gordon WebberStalking the Wild Cranberry: the Making of a TV Commercial (1972)

This wonderful film traces the steps taken in creating and shooting a television commercial for Post Grape Nuts. This film was produced by George Gage Productions, which filmed the commercial, starring the legendary Euell Gibbons, for the Benton & Bowles advertising agency, with lots of discussions & outtakes. The funky "Cranberry Rag" played by pianist Paul McDonough is delightful.


This movie is part of the collection: Academic Film Archive of North America

Producer: Gordon Webber
Production Company: George Gage Productions
Sponsor: American Association of Advertising Agencies
Audio/Visual: sound, color
Keywords: advertising; Euell Gibbons


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stalking_the_wild_cranberry_1972.mpeg851 MB63 MB59 MB

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Average Rating: [5.0 out of 5 stars]

Reviewer: bellhead - [5.0 out of 5 stars] - April 9, 2009
Subject: Very compelling mini-documentary. 5-stars!
This is great--honest and gracious portrayal of creative folks at work. It really makes you understand that advertising is a genuine art. (Too bad the cereal tastes like rocks.)
Thanks for this.


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