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Belair Commercials Compilation (1960)

Compilation of Belair cigarette television commercials ("Breathe Easy, Smoke Clean") with a white hetereosexual couple on a beach. Also sponsorship of "Mr. Lucky."


This movie is part of the collection: UCSF Tobacco Industry Videos

Audio/Visual: sound, color
Keywords: tobacco; cigarette; television; advertising; menthol cigarette; gender

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Reviewer: Christine Hennig - - June 21, 2006
Subject: Where Cigarette Butts on the Beach Come From
This group of early 60s Belair commercials features a couple frolicking on the beach, enjoying the good fresh air, and then ruining it all by inhaling tobacco smoke into their lungs. Again, the ridiculous âBreathe Easy, Smoke Cleanâ jingle is featured. At the end are some bumpers from the âMr. Luckyâ program. This is campy, dorky fun.
Ratings: Camp/Humor Value: ****. Weirdness: ***. Historical Interest: ****. Overall Rating: ****.

Reviewer: Spuzz - - May 1, 2006
Subject: If I see that couple again, IÂllÂ
Humourous collection of ads here for Bel-Air featuring an AWFUL jingle.. Breeeeathe Easy.. Smoke Cleaaaan.. Still has that worthless recessed filter as if that helps any. ¾ of the ads feature a couple frolicking around the ocean. When the girl lights up, sheÂs easily amused. Bel-Air also sponsors a show too, Mr. Lucky. which is always neat.

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View more information at Legacy Tobacco Documents Library