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Marketing of Marlboro Medium [Part 2]

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Marketing of Marlboro Medium [Part 2]


Topics
tobacco, cigarette, cigarette brands, young adult smoker, young adult male smoker, low yield cigarette, male, female, demographics, television, cigarette packaging, filter, tar, advertising, sales, promotions, event sponsorship, sports sponsorship, marketing research, smoker behavior, marketing, media campaign, marketing strategy, retail outlet, cigarette design
Presentation by James Taylor to Philip Morris employees in Richmond about the new Marlboro Medium brand extension. Includes a promotional video on the history of the Marlboro brand with an interview with Leo Burnett about the origin of the Marlboro Man ad campaign.
Addeddate
2006-02-27 23:03:26
Color
color
Identifier
tobacco_ctp23e00b
Noindex
true
Sound
sound

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