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The State of Business and My Vision for the Future - Mark A. Serrano [Part 1]

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The State of Business and My Vision for the Future - Mark A. Serrano [Part 1]


Publication date
Topics
tobacco, cigarette, production, business activity, cigarette brands, tar, low yield cigarette, smoker behavior, filter, cigarette additive, cigarette smoke, menthol cigarette, cigarette design, tobacco product, labor union, excise tax, profit, product development, industry strategy, tobacco industry employee
Mark Serrano addresses Philip Morris employees at the Cabarrus facility. His speech, "The State of the Business and My Vision for the Future," covers the role of new capital expenditures, the proliferation of brands and types of cigarettes, and the danger of Philip Morris being lulled into a position of complacency because of its successes. The presentation is followed by questions and answers.

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View more information at Legacy Tobacco Documents Library

Addeddate
2006-03-02 21:58:29
Color
color
Identifier
tobacco_eoo23e00a
Noindex
true
Sound
sound
Year
1986

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