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(239.3 M)MPEG1


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Perception Analyzer Testing Federal Lawsuit Advertising Development (1999)

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Ratings of various commercials designed to influence public opinion about federal lawsuit against tobacco companies. A graph showing the extent to which people liked or disliked the idea about lawsuit is superimposed on a video of the commercial. The ratings were taken in June 1999 in Charlotte, Louisville, Kansas City, and Las Vegas.


This movie is part of the collection: UCSF Tobacco Industry Videos

Audio/Visual: sound, color
Keywords: tobacco; cigarette; marketing research; youth; business activity; advertising; government; children; master settlement agreement; Attorney General; political activity


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Movie Files MPEG1 Ogg Video 512Kb MPEG4
2073017110.mpg 239.3 MB
97.4 MB
100.2 MB
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2073017110.mpg 360.0 KB
5.9 KB
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tobacco_gvl37c00_files.xml Metadata [file]
tobacco_gvl37c00_meta.xml Metadata 1.3 KB
tobacco_gvl37c00_reviews.xml Metadata 180.0 B

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