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Spot with the Tobacco Institute's Anne Browder and anti-smoking advocate John Banzhaf on tobacco advertising and promoting cigarettes to children and youth. Includes discussion about Marlboro visibility in "Superman II."
This movie is part of the collection: UCSF Tobacco Industry Videos
Audio/Visual: sound, color
Keywords: youth; children; advertising effectiveness; advertising medium; event sponsorship; movie; public place; anti-smoking advocacy; tobacco manufacturer; adverse effects
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