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Eclipse: A Whole New World for Smokers (1995)

Marketing video touting the benefits of Eclipse, R.J. Reynolds' cigarette with no ashes, less tar and nicotine, and less secondhand smoke.


This movie is part of the collection: UCSF Tobacco Industry Videos

Audio/Visual: sound, color
Keywords: tobacco; cigarette; secondhand smoke; tar; nicotine; marketing; safer cigarette; cigarette brands; cigarette design; fire; social behavior; fire safe cigarette

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Reviewer: J.B. Nicholson-Owens - - July 2, 2006
Subject: A more convenient, modern death delivered with sincerity.
I don't think there's much that is tongue-in-cheek about this spot. It seems to be quite sincere that this brand of cancer stick will not seriously damage your furnishings, and which will reduce the amount of smoke taken in by others nearby.

The star of the ad, "Barbara", is over the top, but that's merely a stylistic choice. All of the hallmarks of an ad are here--repetition of the take-away points, instructions on how to use the product or service, plenty of packaging displays, and testimonials from unaccountable personalities. There's even a speech about "the kind of people you want to be around" (fellow smokers). All in the service of a product which will significantly hasten your death.

I'm not sure on what basis I'm supposed to rate this, so I arbitrarily picked a rating.

Reviewer: dog from Nightwatch - - May 14, 2006
Subject: Amusing
A "toung in cheek" look at a new cigarette which should have made the anti-smoking idiots happy but must not have.

Quite enjoyable.

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View more information at Legacy Tobacco Documents Library