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![[item image]](http://ia340902.us.archive.org/1/items/tobaccoarchives_audio/ucsfnew.jpg "[item image]")
![[help]](/images/question.gif "[help]")
)VBR M3U (Hi-Fi)
64Kbps M3U (Lo-Fi)
) (487 KB)64Kbps MP3 ZIP
(1.0 MB)VBR ZIP
Radio commercial for Marlboro cigarettes.
This audio is part of the collection: UCSF Tobacco Industry Audio Recordings
Date: 1968-08-00
Keywords: tobacco ; cigarette ; advertising ; radio
| Whole Item | Format | Size |
| tobacco_peo23e00_64kb.m3u | 64Kbps M3U | Stream |
| tobacco_peo23e00_64kb_mp3.zip | 64Kbps MP3 ZIP | 487 KB |
| tobacco_peo23e00_vbr.m3u | VBR M3U | Stream |
| tobacco_peo23e00_vbr_mp3.zip | VBR ZIP | 1.0 MB |
| Audio Files | Flac | Ogg Vorbis | WAVE | 64Kbps MP3 | VBR MP3 |
| peo23e00.wav | 3.3 MB | 621 KB | 11 MB | 487 KB | 1.0 MB |
| Information | Format | Size |
| tobacco_peo23e00.ffp | Flac FingerPrint | 47 B |
| tobacco_peo23e00_files.xml | Metadata | 3.2 KB |
| tobacco_peo23e00_meta.xml | Metadata | 679 B |
| tobacco_peo23e00_reviews.xml | Metadata | 1.3 KB |
![[4.0 out of 5 stars]](/images/star.png "[4.0 out of 5 stars]")
Reviewer: Stephen Duck - - May 29, 2008
Subject: You get a lot to like ... in commercials.
60-sec. soundtrack, apparently to a TV commercial heavy with stirring landscape / cityscape photos. The quality of the ad is very good, including the singing, and everything is just dated enough that the listener can discern many of the rhetorical tricks. For myself--not distracted by the video images--I could perceive how even the music serves the propaganda ... and how it co-opts American popular musical traditions for commercial purposes.
Also helps one appreciate the cleverness of the brand's audio "signature," that brief motif from (I think) "Grand Canyon Suite," heard at the very end.
There's gold in them thar' audio tracks ... but it won't jes' jump into yer lap. Ya hafta sorta pan it out yourself.
Same for the other Marlboro file. -S.D.