Opening, Industry Overview(part a) includes: animated graphic presentation on maximizing operating effectiveness, Alexander Spears discussion of NTQ process, technology, training, research and development, and a presentation about the state of the tobacco industry and Lorillard's position in it. Sales, Marketing, Harley Davidson, Style(part b) includes: analysis of sales and marketing of two new products including brand image, demographics, female smokers and sales to the military.
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