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Viceroy Commercials Compilation (1964)

Compilation of Viceroy cigarette television commercials all with the jingle "Viceroy's Got the Taste That's Right."


This movie is part of the collection: UCSF Tobacco Industry Videos

Audio/Visual: sound, color
Keywords: tobacco ; cigarette ; television ; advertising ; gender ; filter

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Reviewer: Zplomb - - August 30, 2009
Subject: "Hey, smoke up Johnie!"
Line from the "breakfast club" springs to mind. I can't believe they packaged the carton as a christmas gift. Uproarious!

Reviewer: J. DeKay - - October 7, 2006
Subject: BATGIRL SMOKES VICEROY!
I believe I saw a young Linda Grey puffing on a Viceroy here, but the big draw (no pun intended) was seeing the beautiful Yvonne Craig dragging on a Viceroy in the rain. Wow! Why do I feel like I want to start smoking again? Oh yeah...everybody is happy in these commercials. They are smoking Viceroy cigarettes without a care in the world!
I also never realized that Viceroy catered more to women than men. I guess it was a sissy cigarette. Now that would be a great marketing technique- More sissy men smoke Viceroy!

Reviewer: Spuzz - - April 21, 2006
Subject: ÂThatÂs right!Â
Good ccollection of commercials here. Viceroy did have a catchy jingle with ÂViceroyÂs got the taste thatÂs right!Â, and they must have hired a bundle of song writers because some of these ads are quite well done. Some of the guys are again getting too touchy feely with each other..

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View more information at Legacy Tobacco Documents Library