\ \ \ \' \ 11 u . o s PL.C v. ^S>^ '— - ^ "• d ,- ^4. / » . iiijimnaiaMiiiiiiiiiiiiiiii'a^ REMOTE STORAGE Jlomsts' ET pmrng^ggm winniiiiniTiiiim i.Timn.iiimiiiiiiiiiiiiiiimiiii? 'niiiiiiiiM ■ ■ rnlffiTfiiTTHKl THE STORE FRONT AS A SALES FACTOR Time was when any store front was good enough — one could conduct a successful business in a hasement or in a shanty — iut in these days of keener competition and higher ground values the store front demands as much consideration as does the interior, the delivery service or the advertising. fl HE retailer, having invest- ed his money in a hand- some store interior, may go on doing business year after year before he dis- covers that his store front, while it satisfactor- ily serves a purpose as the front wall of his store, is deficient because it is not an active element in winning new business. This latent attribute, an abil- ity to attract new business, aside from the selling aid of window displays, nowadays is considered the chief esseri- tial of the good store front. An Indefatigable Worker. It is a distinct selling factor that has principally as a function the acquisition of new, or first-time, customers, those who, by reason of the good service given them by the retailer, eventually become regular patrons. Every new buyer who comes in through the medium of the store front is as good as the one who is attracted by a newspaper ad- vertisement; and the effective store ex- terior works practically free of charge 365 days per year. Surely it is ob- vious, then, that the front not only is to be treated as a matter of plate glass combined with wood, stone or metal, but also is to be treated as one of the important sales-bring- ing assets of the re- tail establishment. This selling prop- erty is rather an ab- stract quality. It is most easily defined by its work, which is to engender in the minds of the people who pass before the store the knowledge that there is a store, a flower store, on that particular street and in that particu- lar block. The suc- cessful front registers a vivid mental pic- ture of itself on the mind^ of the passers- by — r. mental photo- graph, as it were, that will be forth- coming from the mind when the psycholog- ical moment arrives. How this phase of the front of the store enters the scheme of things may be demonstrated by citing an example. How the Front Brings Business. Let it be assumed that one of the passers-by on his arrival home, or a week or month later, had need of a bou- quet or funeral piece. If he was not a regular patron of some florist, undoubt- edly his first move' would be to try to recall a flower shop he had seen. As a result of his mental operation, provid- ing the knowledge had gone before, the likeness of a flower store would be forthcoming from the mind of the pass- er-by. With it would come the associa- tion of ideas, such as the street loca- tion of the store and, perhaps, the name of the store. In the course of events, therefore, the florist whose store front made a good first impression would make a * * first ' ' sale and add a new name to his customers' list. The re- tailer with the faulty store exterior would worry along without the business. Of course, we simply say that our passer-by remembered having seen a cer- tain flower store and then proceeded to the store and made his purchase, but his action really was the result of a knowledge previously transmitted through his mind's eye by a success- ful store exterior. Thus it may be seen This Sort of Front May be AU Right for a Bank, but Not for a Flower Store. that the front is an important sales factor in building a business, though it is difficult to trace as the cause of the effect. Like advertising, the front per- forms through the minds of the people. In the florists' business the shop that frequently misses the mark in this re- spect is the one with the residential- like front. This is a result of the old- time custom of making a salesroom out of the first floor of a residence, and there are specimens of the variety everywhere. Some of them even have the front steps and entrance of a resi- dence building. Their efficiency as busi- ness producers cannot be rated as high. Dignity Loses. Another case is found in the store occupying a building that originally housed a business not dealing in com- modities, such as a banking or real es- tate business. The accompanying illus- tration affords a view of a flower store partially disguised by its bank-like ex- terior; in fact, the building originally was used by bankers. "Why, that is . a handsome front," one will say. Yes, to be sure, but will it be remembered as long and will it be recalled as easily as the store shown in the illustration on the next page! Decidedly not. It seems almost too cold and dignified for a public place of barter. Of late years there have been erected, es- pecially in the large towns and cities, rows of stores, where each front is of the same architectural style and appearance as any one of the other fronts in the line. A store in such a position does not have the drawing power of the one- building store. Sev- eral fronts of like appearance create a mental impression somewhat similar to that of a line of black dots passed be- fore the eye. They are seen as an archi- tectural whole rathe? — ' than individually. Should one of the fronts be remodeled and made unlike in appearance to any of its neighbors, its sell- ing power would b« 35S0D1 .».. ■t,^ttjs:.. /- f 12 The Florists^ Review ■■'T27T9 August 3. 1916. greatly enhanced by contrast. It would have the effect of one white dot passed alone in the line of black dots — an ob- ject quickly and vividly recorded by the mind. This probably is why a shop in a large oflSce building cannot have so successful a front as the store in a building by itselft An oflice building, however, is in some ways an advan- tageous location, a point that frequent- ly takes precedence over everything else. Tlie Model Store Front. It is apparent that the entire matter of store fronts resolves itself simply into the question of having an exterior with a high "memory value," as it is termed. The more distinctive the store front, the more individual its make-up, the higher is its "memory value." The residential ^nd bank-like front should be avoided, inasmuch as a store pri- marily should have all the characteris- tics of a store. Stores with entrances on the same level as the pavement are rated superior to those that have one or two steps at the threshold. The less framework about the plate of glass the better. An unobstructed view of the interior of the store, not consider- ing in this connection the partial screen of window displays, is a .thing to be desired. Flower stores have been called "bowers of loveliness" and "paradises of flower-lovers" by the newspapers. Then why not give the people an inkling of the treat that awaits them within? The model store front is clean, bright and conspicuous. It has a distinguish- ing feature and individuality that makes it stand out from its neighbors. The model store front is marked, per- haps unconsciously on their part, by a large number of passers-by each day. It is remembered long and recalled quickly when the occasion arises. Two Concerns First in Field. The retailer who considers the pros and cons of the store front a splitting of so many hairs is in the same business class as the man who does not discount his bills because it is such a small mat- ter each time. One of the largest clothiers in the country has expended hundreds of dollars in advertising the "front of his house." The most suc- cessful chain-store organization in the world has all its stores of one color, each front embellished with the trade- mark and identified with profit-sharing coupons. Even the window displays are alike — tiers on tiers of cigars and to- baccos. The retailer who combines a model store front with printed adver- tising and attention-compelling dis- playft, begins to approach the 100 per cent eflBciency in sales promotion. When remodeling or moving day comes around, have a keen eye for the front that will bring new faces to your counters. I i \C=3C 3C=3C 3C=3C ac^c 3c=ac SEASONABLE iir Mt SUGGESTIONS IC=^C ac^c acac ac=3c ac=]C 1 Show Pelargoniums. The flowering season of show pelar- goniums has been more protracted than usual this season, thanks to the long spell of cool weather with which we were favored until the second week of July. With the flowering period ended, the plants should be rested. Stand them outdoors in an <^en, sunny spot, or, if thePweather is wet, lay them on their sides for a few weeks in order to ripen the wood well. Cuttings may be taken now, but will root better a month hence. In about a month the plants can be pruned back and kept a little more moist at the root. When they have started to break away nicely they should be shaken out; all the soil should be removed, also some of the larger roots, and the plants should be potted in much smaller-sized pots than those in which they flowered. Keep them protected from heavy rains. A good coldframe, where sashes can be placed over the plants if necessary, will be found far better than a greenhouse for the purpose. Spiraeas. The florists' spirajas are called astil- bes botanically and have been further subdivided, but gardeners and florists stick to the old name and leave the others for the botanists. The spirajas are well known as valuable pot plants. They are also good border plants, but succeed specially well in moist and partly shaded locations. The growth they make in moist places, as compared with dry positions, is simply astonish- ing. It is no uncommon thing to see S. Davidii six feet high in moist land, while in a dry border it will not reach half that height. All the forms of S. Japonica are useful in the border. They also do well in the field, and forced clumps divided and planted out for a couple of seasons will give far better clumps for forcing than any which are imported. The varieties Queen Alexandra, Pink Pearl, Kubens, Philadelphia and Salmon Queen all do finely, outdoors. S. Arun- cus, or Aaron's Beard, presents a fine appearance in front of a perennial bor- der. Individual plants also look well in the lawn. This variety grows four to five feet high, and good clumps are sometimes six to eight feet across. The long, feathery white panicles of the flowers are striking. S. palmata in July produces its rosy crimson flowers in great profusion. It is the deepest colored of the genus. If given suffi- cient moisture and well enriched soil, all the spiraeas make surprising growth. Roman Hyacinths. Roman hyacinths, with Paper White narcissi, are among our earliest bulb arrivals. The hyacinths, since the war, arrive later than formerly, and we can- not be certain when they will come to hand, but as soon as they do come a batch should be placed in pots and flats. The pots are quite useful at Thanksgiving and Christmas, while the flats are best where cut flowers are needed. Flats 12x24 and four to four and one-half inches deep are suitable for these and many other bulbs, and This Store Front Stamps a Pleasing Picture of Itself on the Mind'of Every Person Who*Passes. WW^^p7!^*'^giiefr^, <->-:\\ AOGDST 3. 1916. The Florists^ Review 13 eeventy-five bulbs can be used in a flat. Place the flats or pots outdoors and, after watering, give them a 4-inch cov- ering with coal ashes or sand. Freesias. Christmas freesias are always highly prized, and in order to have some of these sweet-scented and popular flowers at that early date, the bulbs should be placed in pans during the last half of July. I prefer pans eight or ten inches in diameter, in which twenty to fifty bulbs can be planted. If the soil is at all moist at potting time, do not water until it has dried out well. Keep the pans in a coldframe, cover them with leaves or dry moss and cover this again with board shutters, to prevent drying out and to keep the pans dark- ened. The bulbs will start much more evenly if treated in this way than if exposed to sun and rain, as is too often done in the early stages of growth. After September these freesias must have a light bench or shelf in a house kept at 52 to .55 degrees at night, to insure their being in flower for the holidays. Polnsettias. Poinsettia cuttings still can be put in to produce dwarf plants suitable for pans; in fact, I have rooted them as late as August 10 and had nice little stock. Be sure to keep the rooted cut- tings potted up while the roots still are small. If allowed to go a few days too long, the roots break badly and the plants get a decided check. If the pot- ting is done when the roots are not over two inches long, there will be no trouble. Stevias. Give the stevias one more pinching now, and this should carry them through the season. Where they are planted out in the field it is best to do the pot- ting from August 15 to 20, before the plants become too unwieldy. Where only a few dozen plants are grown, pot culture through the summer is much to be preferred. Such plants should now go into the pots in which they are to flower, _ and should be plunged to the brim, in order to keep the soil from drying out so rapidly. Mignonette. About the last of July is a suitable time for making a first sowing of mi- gnonette under glass. Mignonette wants a low temperature in winter. It can be grown well in either solid beds or benches and it needs a good soil, just such as mums, violets or carnations would thrive in. If you have not a bench at disposal yet, start the seeds in small pots and plant out later. Mignon- ette cannot successfully be sown and pricked off like other annuals. There- fore, pots should be used where beds are not yet ready. If sowing in a bench, put a few seeds in little patches twelve inches apart each way. For forcing, purchase the best mignonette procurable. Never mind if the cost is somewhat high; it is quality we need. Trachellmn Cseruleum. Trachelium cseruleum is one of the finest summer-flowering plants for pot culture that we have. It flowers in a cool greenhouse in July and . August. The flowers are usually pale blue, but a fair percentage come pure white. The cloud-like heads of flowers some- 'U l^t y^ jf^S^^^^B ^M^ Pl^i % . When the Order Calls for a Ship and Nothing Else Will Answer. what resemble gypsophila, but have much better keeping qualities and will ship long distances better than almost any other flowers. T. cseruleum is not at all a new thing, but seems to have been entirely over- looked by florists hitherto. The plants grow two to four feet in height and, if given one or two pinchings, are quite shapely. Plants are easily propagated from seeds or cuttings. It is not too late to sow the seeds now. Treat the plants much the same as Canterbury bells for best results. These trache- liums are members of the natural order campanulaceee. They do best if treated as biennials, though they are really perennials. In England they are often seen in herbaceous borders. The tracheliums are natives of the Mediter- ranean region of Europe. They should prove extremely useful to florists who want really nice flowers in July and August. Genistas. Genistas now are making active growth and will need an occasional shearing to keep them shapely. They grow well through the summer when the pots are plunged to the brims, or even over them, provided the necessary wa- tering can be given when the weather is hot and dry. Any repotting can be done when the plants are taken out of the quarters where they are plunged; this need not be before the first ^eek in September. Co., made the design shown in the ac- companying illustration. Such designs never are the artistic equal of sprays and wreaths, but when a customer wants such an emblem the florist must be prepared to meet the demand. PANSIES DYING. I am sending some pansies under separate cover and wish you would tell me what is the trouble with them. They begin to die at about this time every year. I have them in a bed at the north and east of the house. The soil seems rich. I use some lime and sand with the soil. The plants begin to die close to the ground and the leaves turn yellow and have spots on them. Should some kind of spray be used on them? M. T. S. T. — Kan. A SHIP IN FLOWERS. The other day a member of the crew of one of Uncle Sam's torpedo boat destroyers was killed in IJie harbor of San Diego and his remains were sent home to Watertown, Wis., for burial. There the call was for a ship in flow- ers and nothing else would do, so Mrs. Wm. J. Stuebe, of the Stuebe Floral I think the most probable cause of the condition of your plants is a too high temperature'. They are naturally cool and moisture-loving plants, as are all members of the viola family, and they would probably do well with you until hot weather came along. While dry heat affects them most adversely, they sometimes become spotted and dis- eased when spells of hot, damp and almost sunless weather occur. Under either condition there is little you can do to help them. Pansies love a light but rich soil; one containing decayed leaves in addition to rotted manure is ideal for them. The soil will not re- quire lime unless it is acid. To coun- teract any fungoid affections of pan- sies and other plants, both Bordeaux mixture and Fungine are valuable. - C. W. Fort Wayne, Ind.— It is probable that Frank Hutchinson will succeed his father, the late Eobert W. Hutchinson, as landscape gardener of the western division of the Pennsylvania lines. A I (ii sr i:>h:. The Florists^ Review 13 Hdvoiily fi\t> Imlh.s cnii Im used in ;i firil. lM;ii'C the Huts or pots (iiililuors mikI, .•iftor WMlcriii}^', f^i\t' ttictii .-i I inrli i-i>\ i'iiii<^ with colli mhIich or hmimI. Fiecsias. ( 'lirist 111:1s 1'i('csi;is ]iii/.t'(l, :iii(l ill (irdiT ;ii«' .-ilw.iN.s liii^lilv It) li;i\i> Noiiio of llicso HWi'ot scciitfd :iii(| |iu|)iil:ii- (lowers !it Mint oarly p the ]>aiis in a eoldriaine, eoxcr tliein ^\ith loaves or dry iiiosa :iiip the pans dark- ened. The liiilhs will start inucli more evenly if treated in this way than if ex[)Osed to sun and rain, as is too often done in the early staj^es of <,frovvtli. After September these frecsias must have a li^rht lieiich or shelf in a lioiise kept at riL' to r>,") de^rrec's at iii^dit, to insure their beiii<,' in (hiwer for tlic> holidays. Poiiiscttias. roinsettia nittiii^s still ran lie put in to ])roduee dwarf jilaiits siiit.-ibie for ])ans; in fact, I have rooted theiii ;is late as Aufjust 10 and ha will be no trouble. Stevias. Give tlie ste\ias one more pinchiii}^ Tiow, and this should carry them throujjh the season. Where thov are planted out in the field it is best' to do the pot- tinor from August 1!) to 20. before the plants become too unwieldy. Where only a few dozen 7>lants are "grown, pot culture throuoh the summer is much to bo preferred. Such plants should now gi) into the pots in whicli thov are to flower, and should be plunojed to the brim, in order to keep the soil from drying out so rapidly. Mignonette. About the last of July is a suitable time for making a first sowing of mi- gnonette under glass. Mignonette wants a low temperature in winter. It can be grown well in cither solid beds or benches and it needs a good soil, just such as mums, violets or carnations would thrive in. Tf you have not a bench at disposal yet, start the seeds in small pots and plant out later, ^tignon- otte cannot successfully lie sown and pricked off like other annuals. There- fore, pots should be used M'liero ]>Ci]< are not yet ready. Tf sowing in a bench, put a few sc(>ds in little patches twelve inches apart nach way. For forcing, j)urchase the best mignonette procurable. Never mind if the cost is somewhat high; it is quality wc noi'd. Trachelium Csenileiim. Trachcliiim caruleurii is one of the finest summer flowering jdanta for ]ut\ culture thtit we have. Tt flowers in a cool grer'nhou hliie, but' a fair furcentage rnnie pure white, 'i'lie c^)n^t-lil^e he;ids <,i' fluwcrs somc- When the Order Calls for a Ship and Nothing El'-t Wi'! A:,iv.-er what i-cseml)lc gspsopliila, liiit l]a\'e much better keejiing (jualitica ami will ship long distances better tlian almost .'iiiy othei' flowers. T. cairuleum is not at all a new thing, but seems to ha\e been entirely over- looked by florists hitherto. Tlie plant- grow two to four feet in height and, if given one or two jiinchings^ are quite shapely. Plants are easily propagated from seeds or cuttings. It is not too late to sow the seeds now. Treat the j>lants much the same as Canterluiry bells for best results. These trache- liums are niembeis of the natuial order campaiiulace;e. They do best if treated as biennials, tliough they are really perennials. In England they are offer seen in herbaceous borders. Tl.. tracheliums are natives of the ^re^lit.-i ranean region of Europe. Thev sluml.: jirove extremely useful to tlorists w ii- want really nice tloivers in Julv .-ni ; c I) nipan %■ i n g i 11 u -,'. ; Siic-h i;esi;.'riS !.': equal of sj.rays a:, a '• ii-t ue.essarv ^\ a leriug can be given wIumi the -weather is liot and dry. Any rcpottiiiu .-an li: this need not be bel'oic the tiyst weciv in September. tno co'.i'r.t: high to:r.;'<. eCH.d at.l !: ail :ne-i'e: they wo/.'. " until h.y •iVi- l.rat \\ e 1 1 Clt llrr .;. (. A SHIP IN FLOWERS. 'fhe other day a member of the . rew of one (if Viich- Sam's torpedo heat dest rovers was killed in the barber ,.;' S.iii Pie-o and his rem.-iins wei.^ sent lionie to Watertown, Wis., for bunal. ThcK" the c;ill Mas for a ship in !h>u ers .and nothing elsi> would do. so Mi- Will. .1. Stiiebe. of the Stiiel'c I'lera'. Ua \ I s i'ieai ■ i,lli'. c te:;u t .1 ' . : :.; • . c >> s'.c- .11 v" t !i t :i.'.\! ■.;: ^ ',\ •■■'• r ■ - Foit E:. >■.... w. tl yiio . lit d ;i> l.i:. . ^ * '. ( C-i ' : '. N ; ^ . V ' , ^> . ■ - 14 ' ■■ »ct .'.l The Florists^ Rcvkw ■r-^ August 8,. 1916. BBEAEING IN. This picture might be called "The long and the short of it, or why some peonies are better worth 8 cents than others are 4 cents," but instead let it be called *'The Self-Commencer." The j^oung man is Harold Amling, son of E. C. Amling, the Chicago wholesale florist and Oak Park bank president. When the young man left school this spring it was his pleasure to begin in the flower business at the beginning, a sort of self-starter as it were. He put on a rubber apron and is learning the art of grading flowers and acquiring skill in packing them for shipment — he is learning the business from the bottom up, as his father did, instead of from the top down, as one so situ- ated might be excused for wanting to do. % W%.t#%.<<%.^*%.<»^.^ u ^ i^ ;^ ■« f.^ ui^ % BUILDING UP OUR SOILS ^ % % '4^-fer»>'k»>*^r^'yr»>-^:»>-fe»>-fe»>-^^»»'fe»^'^r»>-'yr»>-'y:»>-^»>-^:»>'^r»>'fe»> ^^r^S^^^ ACID PHOSPHATE AND BONE. Some More Comparisons. It was with no slight degree of in- terest that I read, in The Review of June 15. F. W. Muncie's article en- titled ''Acid Phosphate or Bone Meal?" Though he appeared to criti- cise certain statements made by me in The Eeview of May 18, under the head of "Building Up Our Soils," yet I freely admit that his article is espe- cially valuable to us as growers and is an important supplement to "The Re- port on Fertilizer Work at Urbana, " presented before the convention of the Illinois State Florists' Association and printed in The Review of March 9 and 16. However, I believe that Mr. Muncie's criticism of some of my statements in- dicates that he did not get hold of my real meaning. My article was written with special reference to a summary of reports regarding fertilizer work, a summary that had been sent to me with a request for my opinion. The reports, as summarized, were such as to lead one to suppose that they were intended as a comparison of animal manure and commercial fertilizer and that they fa- vored the use of commercial fertilizer, particularly the use of acid phosphate. I tried to emphasize the fact that there can be no real competition between ani- mal manure and commercial fertilizer for greenhouse use, as each plays its own particular part and both are essen- tial in the maintenance of the fertility of the soil. When Using Old Soil. Moreover, I had in mind that large class of florists who are so located that it is becoming increasingly difficult for them to secure suitable soil each year and hence it is necessary for them to utilize all the old soil that was in the benches the previous year. I am in no way opposed to the use of acid phos- phate in greenhouse soils. On the con- trary, I recognize in it a most valu- able addition to the list of fertilizers. Yet I do not believe that acid phos- phate can take the place entirely of the best grades of steamed bone meal or bone flour. In cases where the same soil must be used from year to year, I have found, in my own experience of about twenty-five years in the growing game, that bone meal is one of the most lasting fertilizers, due to the fact that the phosphoric acid content is solu- ble only in the presence of carbonic acid and other vegetable acids, becom- ing available as the plants are in need of it, and therefore is less liable to loss through leaching. Besides, wherever iron hydrate exists in the soil in any appreciable quantity, the reverted form of lime phosphate as found in bone meal is much less liable to become united with the iron hydrate than is the Harold Amling Breaking In. case with the water-soluble form, as found in acid phosphate. Loss Through Leaching. The question of soil leaching is most important in connection with the fer- tilization of soils on the bench. The average depth of the soil on green- house benches is, as Mr. Muncie states, about five inches. This shallowness of the soil, in conjunction with the almost perfect drainage obtainable, gives pos- sibilities for large losses of the more soluble of the fertilizer elements through the process of leaching. Acid phosphate is much more subject to loss through this process than is bone meal, and this particular feature accounts in great measure for the lack of danger of ill results from overfeeding with acid phosphate. It is with these facts in view that I prefer to consider acid phosphate rather as an auxiliary fer- tilizer, for the obtaining of immediate results. It is not possible, I think, to make any fair comparison of the respective merits of bone meal and acid phosphate without taking into consideration the nitrogen content in bone meal. In view of the fact that the avail- ability of the phosphoric acid in bone meal is dependent to a great extent on th6 amount of organic matter in the soil that is subject to decomposition, ex- tremely light sandy soils and heavy clay soils that are deficient in organic matter should be avoided. An Overdose of Bone Meal. The danger in an overdose of bone meal arises principally from the eon- tent of animal matter and ammonia, and while ammonia is a valuable addi- tion to plant food and has an important bearing on increasing the availability of the phosphoric acid content, due re- spect to its existence must be given and sufficient quantities of water must be used to prevent firing. In my own practice, however, I have never experi- enced any difficulty along this line, not- withstanding the fact that I have used finely ground steamed bone in the soil for roses in certain experiments, at the rate of twenty pounds per hundred square feet of bench surface, with no appreciable injury to the plants. As is well known, the soils generally used by the best rose growers run much higher in organic matter than is the case with soil under ordinary field conditions. Aside from the fact that sod soil is invariably used when obtain- able, it is also customary for growers to use not less than one part of ma- nure to three parts of soil, and, after the plants are thoroughly established, mulches of stable manure are added. Bone Meal in Bose Soil. The gradual decomposition of this mass of organic matter gives a con- stant supply of carbonic acid, as well as other vegetable and humic acids that act as a ready solvent for the reverted form of lime phosphate contained in bone meal. This transformation of the more or less insoluble forms of lime phosphate, through the action of car- bonic acid, into soluble and available phosphoric acid, is constant and rapid under greenhouse conditions, and for this reason alone I would consider bone meal much more suitable for the fef- tilization of greenhouse soils than for field use. At the same time, it has been observed by Professor Hilgard and others that, with the best grades of finely ground steamed bone, all of the phosphoric acid may become avail- able in field practice in a single year. Owing to the fact that the great ma- jority of rose growers carry over roses in the same soil for from two to four years, would it not seem advisable to use principally those fertilizers that will build our soils up to the highest >x^ AOGqsT 3, 1916. The Florists' Review 15 state possible, both physically and chemicallyt For Lasting Besults. Mr. Muncie seems to lay stress on th^ idea that permanent benefits from any method of fertilization are . not essen- tial in greenhouse practice. This is true in a measure with many of our larger growers, who are fortunate enough to have an inexhaustible sup- ply of soil adjacent to their green- houses. But is it always true in con- nection with the much larger percent- age of growers who are obliged -to buy their new soil wherever they can, and who, after using soil two or three years for roses, must give it a short rest and then use it in the chrysanthemum benches, and finally, when the mums are thrown out, must work it up in the potting compost! These are conditions to be met with on a large number of places; hence any method of fertilization that prolongs the life of the soil is of vital interest. The fertilizers that are of the greatest importance in performing this office are such products, I believe, as steamed ^bone meal, bone flour, blood and bone, dried blood, tankage and the various animal manures. These have seemed to me to be of greater value to the major- ity of growers than such mineral or acidulated fertilizers as ammonium sul- phate, nitrate of soda, muriate and sul- phate of potash and acid phosphate. For Quick Results. At the oame time I recognize the value of acid phosphate in certain soils and under certain conditions, as a means of supplying a quickly available phosphoric acid, and, unlike the several other mineral fertilizers mentioned, it is perfectly safe for use in most cases. Begarding the use of lime carbonate, I am aware of the observations of "Schloesing, Jr.," as well as those of "Nagaoka," of the University of Tokyo, regarding the unfavorable ef- fect of lime carbonate when used in conjunction with either acid phosphate or bone meal, but I also have the au- thority of both Professor Hilgard, of the State University of California, and Professor Edward B. Voorhees, of Rutgers College, to the effect that much smaller percentages of phosphoric acid and potash are adequate for the pro- duction of crops in a soil with a high content of lime. I have also found this to be true in actual greenhouse prac- tice with certain Wisconsin soils that are low in phosphoric acid content and high in lime carbonate and organic mat- ter. However, I agree most heartily with Mr. Muncie on the inadvisability of mixing the lime carbonates with new or virgin soil in direct conjunction with phosphatic fertilizers. Judicious Use of Lime. This, however, may not always be ap- plicable in the case of composting old and more or less leached out soils, that are deficient in lime content. For the most part, my idea of the judicious use of lime is identical with that of Mr. Muncie. laght applications as needed, in the form of top-dressings, are prefer- able to incorporating the lime in the original soil mixture. Wherever a pure form of finely ground raw rock lime is obtainable, I would not advise as heavy an application in our western soils as ten pounds per hundred square feet of bench surface. I would prefer applications not exceeding five to eight pounds per hundred square feet and would repeat these applications as needed. In my own practice I have used the applications of lime at a period of low crop production and at the end of a period of heavy cropping, when but > little feeding with other fertilizers was being done. In my article of May 18 I did not in- tend to imply that the phosphates I depend upon for fertilization are in the form of either ferrous phosphate or aluminic phosphate. I did imply, how- ever, that in soils containing appreci- able amounts of finely divided ferrous hydrate or aluminic hydrate the use of lime carbonate prevents any added phosphatic fertilizer from uniting with these compounds in a practically in- soluble form. Due to Decomposition. On the other hand, such phosphatic fertilizers unite with the lime car- bonate in the reverted form, and while this compound is insoluble in pure water, it becomes available to plant life through the agencies of decomposi- tion. In conclusion, since the soils used in the growing of roses should contain large amounts of organic matter and must be well supplied with humus, are not the possible disadvantages that may accrue from the use of lime car- bonate completely offset in the many resultant advantages, such as the neu- tralization of injurious acids and pois- onous excreta, the maintenance of neu- tral humus in the soil, and the produc- tion, in connection with proper heat and moisture, of those conditions that are conducive to abundant bacterial life, especially those forms connected with the processes of nitrification? It has, I believe, been proved by the best authorities that the highly avail- able forms of nitrogen carried in the humus of soils are what really count in the ^al productivity of the soil, aside from an adequate supply of available phosphoric acid. Hence it is exceed- ingly important for us, as growers, never to let the humus content of our soils beconle depleted. H. E. Humiston. HiUegom, Holland.— Weather condi- tions have been unfavorable for the lifting, cleaning and during of bulbs, cold and damp, rains having fallen nearly every day in June in at least some part of the bulb district. London, England. — The end of June saw the fortieth annual show of the National Rose Society and the first days of July brought the annual Hol- land House show, familiar to every British gardener in America. Neither show was expected to be up to the scale of peaceful years, but each was an excellent and successful exhibition nev- ertheless. Hamburg, Germany. — The difficulties attending the exporting of the 1915 val- ley crop, an unusual percentage of which still is in dealers' cold storage here, resulted in a considerable reduc- tion of the acreage planted for the 1916 crop, food crops being counted on to pay better. It is hoped that by the time the crop is ready to move, in Octo- ber or November, conditions will be such that American orders can be dis- patched as usual. London, England. — During the recent Holland House show two trade confer- ences were held, one by leading fruit tree growers, the other by rose grow- ers. In each case steps were taken toward the adoption of a scale of mini- mum prices. The statement was made: * ' That the present time marks the most serious crisis in the history of the nurs- ery trade which has ever occurred is so obvious that we need not labor the point. We hope also that it is equally clear to everyone thdt the outcome of the crisis depends largely on whether the trade is prepared to work loyally to- gether for the general good and abandon the old policy of isolation and laissez- faire, which has been our curse for generations. ' ' London, England. — The government has aroused great opposition in the trade by announcing that Holland bulbs will be admitted in the parcel post, but not by freight. The bulb dealers assert this is practically con- fiscating their business and delivering it to their foreign competitors. Hazebrouck, France.— In the district north and west of this place, extending into Belgium, there are many hundreds of nurseries and glass-house establish- ments, great numbers of which have been destroyed by the armies. Not only has glass been destroyed, but plants have suffered, the asphyxiating gas of the Germans having disastrous effect on all plant life. In many cases leaves became covered with great white patches from which the color had com- pletely disappeared; they did not re- semble foliage discolored by the action of gas proceeding from large factories where hydrocyanic acid or sulphuric acid is manufactured; but, after remaining white for some time, they turned brown, dried up and fell off. As a result of ex- periments with the gas which produced these results, it was found that it was capable of penetrating into houses of the nature of chlorine, the effects being similar to those produced by free chlorine. This asphyxiating gas proved which were closely shut and produced effects varying according to the stage of growth attained by the plants and the temperature of the house. In un- heated houses, where the plants were covered with morni^g dew, the dam- age done was serious. In houses where the atmosphere was dry, the gas did not destroy the tissue of the plants, but it caused a complete cessation of growth for a week. When the fumes of gas had cleared away, growth was resumed, and continued in a normal manner. 16 The Florists^ Review If August a, 1916. BOSTON. The Market. After a week of damp, stormy and uuconifortable weather, the market is comparatively bare of flowers, a large proportion of the outdoor flowers usually, in evidcuc<> at this season hav- ing been spoiled. There has been a de- cided additional shortening of rose sup- plies and priees have shown some im- Erovement. Short-stemmed stock has een quite scarce. Some good Beauties are coming in, the best making $20 to |(25 per hundred. Among the other va- rieties arriving of good quality at this time are Double White Killarney, Mary- land, Sunburst, Ward, Ophelia and Hadley. Carnations are making about double last week 'a prices and clean up easily. Sweet peas have been poor and scarce, due to the hot, damp weather, but they now are arriving in a t>etter condition. Gladioli are arriving in large num- bers from outdoors and are the most conspicuous flowers on the market. Prices are lower, the best blooms mak- ing $4 to $5 per hundred. Mrs. F. King and America are better sellers than Pink Beauty. A few more asters are arriving, but all of them clean up quickly. Some fine Lilium speciosum and auratum are seen, in addition to L. giganteum. Good valley is scarce and makes $5 per hundred. A fair as- ponents, Captain Miller himself send- ing in two goals with stinging shots. Peter M. Miller added a third. The women's baseball game was full of thrills, as usual. The married la- dies made a bad start, but gained stead- ily as the game progressed and might have won out had there been a couple more innings. There was plenty, of tea, coffee, ice cream and sandwiches for all, ladies and children in addition re- ceiving boxes of chocolates. Prizes were distributed by P. M. Miller and W. J. Kennedy at the conclusion of the sports, which were successfully car- ried out, no accident whatever marring any of the games. The list of sporting events and ^e winners follows: Baseball, between commercial growers and pri- vate gardeners — AVon by private Kiirdeners by a score of 3 to 2. The •winning team consisted of W. J. Iliffe, captain; H. L. Pree. J. Bannon, llerce, Ixxkridite, W. Iliffe, C. Doten, T. Iliffe, AV. Doten and G. H. Cray. Baseball, boj-s \mder sixteen yeara — "Won by J. F. Flood's team by a score of 7 to 1. The Jilay- ers of the winning team were Flood, Palmer, Elsenhanlt, AVhyte, Esty, Pierce, KilUan, Pree and Stelll>erger. Baseball, between married women and single women — AVon by single women by a score of 18 to 13. The winning team consisted of Captain Susan E. Rogers, Alice Iliffe, Edith Iliffe, Flor- ence Eiseuhardt, Louise Eisenhardt, A. Birk- maier, E. Stellberger, F. Douglas and Florence Palmer. Soccer football — Captain John Miller's team won by three goals: their opponents scored noth- ing. In the winning team were Captain John Miller. AV. C. Rust. P. M. Miller. J^^ R. Ness. J. Mclntyre, Hugh McAiUey, J. F. Flood, J. P. Bannon, J. Morrison, G. H. Cray and W. N. Craig. Quoits — Matthew S. Brown, first; John Duguid, second; AValter Jack, third. Tug of war, between commercial growers and private gardeners — Easily won by the private gnrdencrs, who had the beef lacking among the commercials. The winning team consisted of Onptain J. I.. Smith, W. J. Iliffe, J. Methven, AV. D. Nickerson, O. H. Cray, Fred Colea. F. Cave, J. H. Blockrldge, B. Kelly and Donald Crcighton. Fifty-yard race, children under 6 years of age — AValter Costollo, first; Frank Duguid, second. The following firms and individuals contributed to the fund for prizes, etc., for the picnic: Thomas Boland, James Wheeler, D. Finlavson, the T. J. Grey Co., the Lunt Moss Co., Mrs. W. W. Edgar, A. K. Rogers, David Weir, the Lord & Burnham Co., H. H. Bartsch, S. J. Goddard, Peter Fisher, Donald Mc- Kenzie, Knight & Struck Co., J. G. Duguid, James Bole, Robert Cameron, W. J. Kennedy, W. N. Craig, A. H. Hews & Co., J. Breck & Sons, the A, T. Stearns Co., David Iliffe, J. P. Shea, the Boston J*late & Window Glass Co., W. H. Judd, F. E. Palmer, the B. F. Goodrich Co., the W. W. Edgar Co., the Revere Rubber Co., Henry W. Clark, the King Construction Co., the Fottler, Fiske Rawson Co., P. M. Miller, John R. Ness, W. C. Rust, D. J. Creighton, Roy Cane, W. H. Elliott, H. M. Robin- son & Co., C. P. Sweetser, John L. Smith. Various Notes. Mann Bros., of Randolph, are cutting large numbers of fine speciosum and auratum lilies, in addition to gigan- teums. They have a fine assortment of annuals and perennials, such as salpi* ^^-vi^r-li The Boston Florists' and Gardeners' Qub Held its Annual Outing at East Milton, Mass., July 27. sortment of annuals and perennials are coming in. A few lots of dahlias also are coming from outdoors. Cattleyas are shortening in supply and gardenias are just about sufficient for the demand. Club Picnic Wet But Great. Weather conditions in New England have been bad of late and the Garden- ers' and Florists' Club annual picnic ran up against a rain storm July 27, for the first time in its history. From 11 a. m. to 12:30 p. m. a terrific thunder storm raged, rain falling in veritable sheets. However, the roomy gym- nasium at Cunningham park, East Mil- ton, gave ample shelter for everyone, and there a concert was given, with dances interspersed, until the rain ceased. This kept everyone in excel- lent humor. In spite of somewhat un- favorable weather, there was no notice- able falling off in attendance from for- mer years. After luncheon the numerous sports were all pushed through, with the ex- ception of lawn tennis, the courts be- ing too damp for effective play. The soccer football game proved an attrac- tive feature and the players were well soaked with both perspiration and water from the numerous pools on the field when the game ended. John Miller's team well distanced their op- Hunired-yard race, cirls over 12 and imder 14 years of age — Elsie Enrtsch, first; Dorothy Pal- mer, second. Fifty-yard race, boys under eight years of age — Walter Costello, first; George Cray, second. Fifty-yard race, girls under eight years of ag? — Fthel Cray, first: Hilda Smith, second. Seventy-five-yanl race, girls over 10 and imder 12 years of age — Mary Flood, first; Marion Iliffe, second. Seventy-flve-ynrd race. l)oys over 10 and under 12 years of age — Norman Craig, first; Robert Esty. second. Fifty-yard race, Voys over 8 and under 10 years of age — Nelson Bartbch, first; Joseph Smith, sec- ond. Fifty-yard race, girls over 8 and under 10 years of age — Alargaret Cray, first; Ruth Brown, sec- ond. Hundrpd-yard race, bovs over 12 and under 14 years of age — Prescott AVhite, first; T. Boland, second. Hundred-yartl race, men over 30 years of age — Thomas S. Brown, first; F. E. Palmer, second. This was a strong class, with twelve entries. Hundred-yard race for married women — Mrs. Edgar Kelly, first; Mrs. Fred Coles, second. Hundred yard race, single women. 18 years of age and over — Edith Iliffe, first; Alice Duguid, second. Himdred-j-ard race, boys 14 to 18 years of age — J. Rogers, first: Douglas Duguid. second. Hundred-yard race, club members only — W. J. Iliffe, first; H. L. Pree, second. Flag race, girls under 15 years of age — Final heat, Doris Bartsch, first; Flora Donald, second. Potato race, boys under 15 years of age — ^Final heat, T. Roland, first; J. Duguid. second. Hundred-yard race, girls over 14 and under 18 years of age — Margaret Iliffe, flrat; Alice Du- guid, second. Hundred-yard race, men 175 pounds and over — John Lally. first; John L. Smith, second. Sack race, boys under 16 vears of age — James Edgar, first; Prescott AVhyte. second. Sack race, club members — Final heat, T. S. Brown, first; C. A. Stellberger. second. OVwtacle race — Theodore Palmer, first; H. L. Pree, second. glossis, coreopsis, gaillardias, cen- taureas, candytuft, gypsophilas, lark- spurs, etc. Andrew Christensen, of Stoneham, commenced throwing out his carnations this week, but "will not start housing for at least a fortnight. He finds a ready market for large numbers of flow- ers at $10 to $20 per thousand. Field plants are making a splendid growth. Araucaria imbricata, commonly called the monkey puzzle tree, is not fre- quently seen locally as a pot plant, but James McCormick, of Maiden, is mar- keting a good number at present and finds a ready sale for them. David Welch, of Welch's, returned from his vacation July 31, well bronzed and a few pounds lighter, as a result of strenuous exercise. Edward Welch left for Old Orchard, Me., on the same day for the month of August. At Welch's I noted splendid gladioli from Carl D. Hale, of Rowley; also excellent Beauties and valley. Mr. and Mrs. Henry Penn July 31 left by auto for a trip to Maine. Most of the time will be spent camping out. William Penn returned from his vaca- tion July 31. Duncan Robertson, of the Penn staff, is spending his vacation camping; Julius Fagan is taking an auto trip; B. Friedman is in New York and A. L. Bock at Richmond, Me. Fu- ■■'^rr<: ■r^'^^ /\T*r^7. ^*~ .'^^~-i' ^ \! ,*\»1 ify^jT-i^r.--^ -^ . ; X' AcaoBT 8. 1016. The Florists' Review 17 nerftl orders have come in heavilj of late. The Budlong Bose Co., while its re- ceipts have declined fifty ^er cent, still get some fine roses. Particularly good are Sunburst Sport, Ward, Stanley, Maryland and Ophelia. The company are trying several new roses this sea- son, including Prima Donna, Mrs. W. R. Hearst and Montrose. George Small, assistant manager at the Boston Cooperative Flower Market, is spending his vacation in company with John (Lynch, assistant to J. M. Oohen, on Cape Cod. Fred L. Sly, of South Stoughton, is having a successful season with asters and sweet peas, both of which now are selling readily. The next regular meeting of the Gar- deners' and Florists' Club will be held September 19. E, H. Forbush, state ornithologist of Massachusetts, will do- liver a stereopticon lecture on "Birds and Their Value to Gardeners and Flo- rists." The evening also will be ob- served as ladies' night. A. R, Smith, of West Newton, is strong this season on bachelor's but- tons, salpiglossis and Asparagus Spren- geri. At the store of the Welch Bros. Co, a good volume of shipping is being done. Particularly fine" now are Beau- ties, valley, gardenias, sweet peas, gladioli and asters. Wax Bros, report that July has been an excellent month with them, funeral business being well ahead of that of the same month of 1915. Robert Montgomery is not sending in many roses at present, but, while the supply and demand for these are at a lower ebb, he is marketing a grand lot of asters. W. J. Cain, of Newtonville, still is cutting good larkspurs. He also has ex- cellent asters and bachelor's buttons. J. S. Philbrick, of Woburn, is in the market with a splendid lot of Kaiserin roses, which are eagerly picked up now. Extra fine are the asters coming in from H. Zan Brunnen, of Auburndale. E. J. Ahearn, of Wellesley, the yellow marguerite specialist, and P. E. Green, of Quincy, also are shipping in good asters. Among the shippers of fine outdoor gladioli are William Sim, of Clifton- dale, who has several acres of these flowers; Tony Deluco, of the Brighton Conservatories; Burgess & Cooney, of Maplewood. July has not given us quite so much rain as a year ago, but it was more widely distributed, and dark or cloudy days were easily in the majority. While we have lacked the intense heat from which the west has suffered, we have had a surfeit of uncomfortable days due to excessive humidity. The aver- age temperature of the month has been considerably below the normal. July 29 the minimum fell as low as 48 de- grees. George W. Hamer, of the Flower Ex- change, has been spending his vacation along the Massachusetts shore. Mr. Hamer was one of the most interested spectators at the late club picnic, Henry R. Comley, of Park street, re- ports that while July business cannot be classed as strenuous, he had a good share of orders, especially for funerals. About the only flowering plants to be seen at any of the stores are hy- drangeas. Retailers say they would SSIIIllllllllllllllllillllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllilllillillllllHB I WHO'S WHO Kl- AND WHY I niiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiR KASJm p. baum. ABILITY, energy, public spirit — these are among the essential qualities of the officers of a trade society. If there is any doubt as to whether these qualities are possessed by President Karl P. Baum, of the Tennessee State Florists' Asso- ciation, let the facts of his career be noted. At the age of 21, after several years' experience in his father's greenhouses, he became manager of the Baum store, the Home of Flowers, in Knoxville, Tenn., and speedily developed it into one of the biggest and best flower palaces in the south. Meanwhile he expended some of his surplus vitality in his activities as a member of the Masonic fraternity, the Knox- ville Board of Commerce, the Knoxville Rotary Club, the Knoxville Florists' Society, the Rotary Florists, the F. T. D. and the S. A. F. And, withal, he was not born till January 23, 1885; figure his age — or his youth. like to get more variety if they were purchasable. Tuberous begonias, achim- enes, gloxinias, tracheliums, auratum and speciosum lilies, browallias and al- lamandas are a few which could be used to advantage now. W. N. Craig. NEW YORK. The Market. Last week there were few flowers that cut much of a figure and there was no business except the inevitable i-all for funeral work. This item has been ab- normal because of the high humidity, the intense heat and the ravages of in fantile paralysis. In the wholesale cut flower market there has been no life and little supply, with the exception of asters and gladioli. These are arriving in suftioient quantities to dominate the market. Gladioli are down to summer prices, only the novelties being in demand. Few sold above $1 per hundred. He fore another week the prevailinj; quo tatiou will be 50 cents per hundred. America, Queen and the other novelties are in a class by themselves. The se- lected gladioli have been selling at $2 per hundred. The asters are improving daily and there already are heavy ship- ments arriving. Few of them as yet are desirable, except tor the cheaper funeral pieces. A great improvement in quality is discernible. Dahlias are here, earlier thiin ex- pected, and meet with no demand. These will be more popuhvr as the choice va- rieties arrive and will be the f.nvorite tlowers of the market at the tiiv.e o:" the dahlia show, in September. The few carnatiiuis that are perfect have been selling quickly at $1.?0 to $- per hundred. Most of the bloom*, how- ever, are practically worthless. Few of the large growers are shipping them, but their scarcity is helpful to the asters. Lilies made a fair advance dur- ing the week, the selected touchini: $t" per hundred, with $o as an averagx^ quotation. Valle\ does not advance, al- though the supply is Un-.itevi. $^^ per 18 The Florists^ Review August 3, 1016. hundred being the top price. Gardenias are here again and seem to be welcome. The Fifth and Madison avenues retail- ers are paying $1.50 per dozen, and from that down to 5 cents each. There was a considerable advance in the price of orchids the last of the week, as high as 75 cents being quoted for gigas. From 75 cents down to 25 cents is the present range. There is the usual variety and quantity of out- door flowers, with a few novelties among them. The shipments of roses have dimin- ished materially during the closing days of July. A week ago shipments to some of the wholesalers averaged thirty to forty boxes of roses daily; now not one-quarter of this quantity arrives, but it seems to be enough to go around. Little of the stock is first-class and the few selects bring top summer rates, an average of $5 per hundred. The short-stemmed blooms were selling July 29 at 50 cents to $1 per hundred. The top price for the best American Beau-! ties is S^O cents. Few of the summer Beauties are worth 10 cents.-^ T}ie bet spell has been a menace to all roses and many arrive in poor condition. Bussell and Paul Euler, of the higher grades, seem to be the favorites at pres- ent; also some fine Double White Kil- larney roses. Various Notes. To date there have been few bookings for the water trip to the Houston con- vention, but the present week perhaps will give an encouraging line on the dimensions of the party. There is a new seed house in town. The location is desirable — 87 Barclay street, one of the streets of the whole- sale seedsmen, close to ferries, trolleys and elevated stations. Edward A. Peth and Frank Duggan are the members of the new firm. Both are well and fa- vorably known to the trade. Mr. Peth for more than thirty-five years was with the original house of Bridgeman — an honored name here for a century. Late- ly he was associated with W. Elliott & Sons. Mr. Duggan has had twenty- five years of experience in the seed busi- ness. The MacNiflf Horticultural Co. has completed the renovation and painting of its three large stores. The summer business of the Sturapp & Walter Co. exceeds all previous records. W. E. Marshall has returned from a successful western trip. W. E. Elliott is away on his annual fishing trip. R. J. Irwin reports an active shipping trade and a wide demand for bulbs of Freesia Purity. Philip Kessler left July 29 for a month 's stay with his family in the Adirondacks. Next year, he says, he will have a bungalow there for the summer. July 29 the fishermen of the New York Florists' Bowling Club returned from their annual outing at Barnegat bay, laden with trophies and stories of sharks and narrow escapes. The par- ticipants were Messrs. Scott, Miesem, Fenrich, Ford, Siebrecht, Kakuda, Irwin and Jacob son. Mr. and Mrs. George Asmus, of Chi- cago, were among the recent visitors. Secretary Young, who is at Houston, is favoring his friends on Twenty-eighth street with cheering news of the out- look for the 8. A. F. convention. Walter Mott, representing Benjamin F. Hammond^ of Beacon, N. Y., is in the city on his semiannual trip through Long Island and New Jersey. Schedules of the exhibition of the Horticultural Society of New York, which is to be held November 9 to 12 at the American Museum of Natural History, are being distributed. Chrys- anthemums, roses, carnations and or- chids will be entered in competition for the many $50 prizes and gold and silver medals. John Egenbrodj with Badgley & Bishop, will spend his month's vacation in the Adirondacks. Mr. Bishop has been enjoying his holidays with his family at Atlantic Highlands and A. Verona has vacationed in the Catskills. Frank Verona, formerly with C. C. Trepel and later associated with Stein- hofl i]| a Philadelphia department store, now ii with C. Abrams, of Brooklyn. Miss Margaret Hamburger, with Woodrow & Marketos, leaves the city August 5 for a two weeks' holiday in the Catskills. Robert Woodrow has re- turned f rojaa' * three weeks ' rest at Delhi, N. YT^ Samuel Woodrow is at Great Barrington, Mass., in charge of a large landscape contract. John Einsel and W. Raible, of P. J. Smith's force, have adopted the alter- nate afternoon system for their holi- days. Quite a number of employees have resorted to the saifte method for their annual recreation. F. McMahon, of Sea Bright, N. J., was in the city last week, a guest of P. J, Smith. Mr. McMahon has rebuilt his entire range this summer and is de- voting it to mums, sweet peas and car- nations. Charles Schimmel, of M. C. Ford's force, has returned from his vacation in the Catskills. During August P. Donigan will rest, as usual, at Saratoga. Miss R. Hatchel, bookkeeper for the Growers' Cut Flower Co., is spending two weeks at Greenwood Lake, N. Y. H. S. Russin, of Russin & Hanfling, will leave August 5 for a two weeks* rest with his family in the Catskills. Robert Johnston, bookkeeper of the Kervan Co., leaves August 5 for Hart- ford and other New England resorts. Miss Catherine Bruns, bookkeeper for the S. S. Pennock-Meehan Co., will spend her vacation in the mountains of Sullivan county. Walter Singleman, with J. J. Coan, and W. Jackson, with Riedel & Meyer, will spend the last two weeks of August camping at Middletown, Conn. Charles Kessler is away on his annual vacation. Mr. Bradshaw, of William Kessler 's force, leaves this week for a 10-day rest up the Hudson. E. Brenner and A. Tishman, of George C. Siebrecht 's staff, are taking their vacations in half-day excursions during August. William Mackie, with W. P. Ford, is resting for two weeks at Orangeburg, N. Y. Mr. Ford is at his summer home at Chatsford, Pa. W. Sheehan and L. Taylor are at seaside resorts. W. Gunther and family., are at Averne by the Sea. ^ ^ -> A fire occurred recently at 111 West Twenty-eighth street, but left the United Florists' floor undamaged. D. C. Arnold is away on a yachting trip. The windows of Stumpp & Walter Co. and Peter Henderson & Co. were broken by the explosion in the harbor July 30. Miss Jennie McManey, bookkeeper for Charles Millang, has returned ttom a three months' stay in the Catskills. N. Lecakes and family are at their farm at Norwalk, Conn., for the summer. J. Austin Shaw. Last week a large delivery automo- bile, in avoiding a horse-drawn truck, smashed into the flower store of Nick Pateles and injured Mr. Pateles so se- verely that he was taken to a hospital. William Lewis, an employee in the store, also was injured. ODCN LCrm^y^ READEEi^ HOUSES STRUCK BY UOHTNING. Are greenhouses lightning-proof, or nearly sol Can any of The Review's readers relate any experiences or offer any scientific theories in reply to that question? It has always been our opinion, and that of most florists with whom we have come in contact, that, on account of glass being a nonconductor, there is lit- tle danger of the houses being struck by lightning. However, during the electrical storm qn the night of July 24, a bolt of lightning struck different places on three of our greenhouses, breaking about a dozen panes of glass. There is a chimney within fifteen feet of the spots where the lightning struck, but the bolt missed this high point and landed in the greenhouses. What are the experiences or opinions of other flo- rists with reference to this subject! Albert F. Amling Co. SMTLAX AS A VEQETABLE. I believe it is not generally known that the southern smilax so largely used by florists in decorations is eaten as a vegetable in some sections of the south. Some time ago, while carrying out de- velopment work on a large estate in the south, I became particularly interest- ed in the large shoots thrown up by this species of smilax. These shoots resembled those of the edible asparagus, but were much larger. It seemed to me that the shoots could be served on the table like asparagus. I brought this to the attention of the colored chef employed on the estate, who had the reputation of being the champion in his particular line in that district. He told me that he frequently cooked and served smilax shoots to the estate's employees. I brought in a number of large shoots and had them cooked and served in the same way as asparagus. Really, I could '^Wf^f^-:J^':'r'l^^:r^r ■T' ■<- AUGDST 3, 1916. The Florists' Review 19 -r--^'^-:^:'T''- ^-T V...,, .i,ip<.".^'-A-- ■ . .- fe=€ — «£%'.' f9£ ?;^t:^r^^^ ;-.*;:, • lit PR * ■■^/**-4J: t . -rA^'t^!^. _ -^^ A x-"* % f^» ' .■'. ■ ■ »■■' -» ■ -,U '.^j- '■■*'! '.-' '^1 '^^isr— ^ • ■■ ■- .^^- -^■— ^ -^''*"' » ■,i">* . • ' i 1 ^ . ' ■'■/•'- -■j.^^vr^- Secretary John Young, in His New Palm Beach Suit, Inspecting the Convention Garden at Houston, Texas. not see much difference between the two. H. J. Gorfield. LIKE THE WATEEMilLONS? Vice-president R. C. Kerr, of the So- ciety of American Florists, has been doing yeoman service in getting up "pep" and interest in the coming con- vention at Houston, and while we are all sure that Houston will prove an ideal host, I would like to remind all florists who contemplate attending the convention that Houston is in Texas and not Texas in Houston, and that the rest of us, located in different parts of the state, would also like to have a hand in entertaining you. It's only a matter of 200 miles to San An- tonio, with its missions, soldiers, chile and hot tamales; only a short distance to Austin, our state capital, and al- though El Paso is not exactly in our near vicinity, a trip to that thriving border town would be of extreme inter- est to everyone — incidentally, it would be perfectly safe, although Mexico lies just on the other side of the Eio Grande. We believe that a general ex- odus to Texas will follow the conven- tion, but we don't want you to concen- trate in Houston. There is plenty of room for all, and the more of you who come, the better we will like it. The cotton fields are in full bloom, fruits of all kinds are here for the ask- ing, the carloads of the biggest, finest, most luscious watermelons that ever gladdened a darky's heart are now moving — and mostly toward Houston. "Go thou and do likewise." P. W. Hensel, Jr. College Station, Tex. HOUSTON, TEX. We had another ideal week, with an occasional shower, but mostly cool, re- freshing winds, which, from all reports, did not come from the northern and eastern states. There was an enthusiastic meeting of the north Texas florists at Dallas July 17 and a meeting of the San Antonio florists July 24. At these meetings those present made known their intention of attending the S. A. F. convention at Houston this month, to greet the north- ern florists and see that" the visitors en- joy themselves. The Glenwood Florists were unusually busy last week with funeral work and state that business as a whole is good. At a meeting of the Houston florists July 27 it was decided to make a dis- play of native Texas plants and flowers, to give the northern florists some idea of what grows wild in the big Lone Star state. The Cotney Floral Co. reports consid- erable funeral work and a good ceme- tery trade in summer flowers. The Brazos Greenhouses had a good business for the week, mostly at the greenhouses. The downtown store has been closed for the summer. Kerr, the Florist, had a week of good funeral work. G. R. L. Saji Antonio, Tex. — John Young, of New York, and R. C. Kerr, of Houston, respectively secretary ^nd vice-presi- dent of the S. A. P., were visitors to the trade here recently. Nearly all the florists in this section of the state will attend the Houston convention. Alvin, Tex. — Practically all the cape jasmine and Shasta daisy shippers here will be at the Houston S. A. P. conven- tion to make the personal acquaintance of their northern customers. Carlisle & Son say they hope to have many visitors to the Alvin fields after the convention, as the distance is only a few miles. Galveston, Tex. — A meeting of the trade here recently was held to plan the reception of the S. A. P. on the occa- sion of its excursion to the gulf on the closing day of the Houston convention. Galveston counts this \he opportunity to return many friendly welcomes given Galveston florists when they have jour- neyed north. Florence, S. C. — De Witt House, pro- prietor of the Palmetto Nurseries, re- cently made a unique design for the funeral of the oldest engineer on the A. C. L. road. He was in the service half a century and a charter member of the Brotherhood of Locomotive Engi- neers, a member of the Pee Dee Di- vision, No. 265. The brotherhood asked for one-half of a 4-foot locomotive driv- ing wheel, in flowers, for the funeral design, this being an emblem of his oc- cupation and of his half century of service. The shop mechanics made a frame for the piece, as no wire design would answer. The inscription on the rim was "One half century service;" on the base, "Pee Dee Division, No. 265 ; " on the left, " 1865 ; " on the right, ' ' 1915. ' ' A feature that may be of in- terest is that the florist, Mr. House, is a member of the same division, having drawn a passenger train sixteen years on the same road. 20 The Florists^ Review -7 ' ■ ff Adodst 3, 1916. SBWICKLEY, PA. A well attended meeting of gardeners and florists was held Monday evening, July 17, at G. Wessenauer's Flower Shop, Broad street, Sewickley, to dis- cuss the organization of a new society for this district. G. Wessenauer was temporary chairman and all present stated their intention of becoming mem- bers of the new organization. It was For an otherwise slow week William Pierce had a generous share of funeral work, sending two large set pieces to Providence, R. I. W. M. P. ST. PAUL, MINN. The Market. Last week found the market in a precarious condition, as stock of all liabilities are $5,744.54 and assets placed at $200, the latter being exempt. Mr.. Boardmau for a number of years conducted the greenhouses and about four years ago operated a store in the Hotel St. Paul, later mo^g the store to East Sixth street, near Apbert street. This store was closed abo J. O. Eamaley, the ol St. Paul, recently left the pital and now is at his s Lake Minnetonka. Mr condition is somewhat better. The Eamaley Floral Exchange has not been operated since Mr. Eamaley 's " removal to the hospital about six weeks ago. C. E. F. a year ago. it florist of Paul hos- 's home, at Eamaley 's Lancaster Florists and Friends at B. F. Barr's Place, July 20, J9I6. decided to name the body the Sewickley Horticultural Society. It was agreed that the membership be open to ama- teurs and anyone interested in horticul- ture. The following officers were elected: President, G. Wessenauer; vice-presi- dent, E. Boxel; treasurer, William Thomson, Jr.; secretary, M. Curran; ex- ecutive committee, A. Davidson, J. Car- man, J. Barnett, William Thomson, Sr., and Charles Patton. The president named the following committee on by- laws: William Thomson, Jr., C. Patton and J, Barnett. The society agreed to meet the second Monday of each month. That brings the next meeting on August 14, which will be held at Wessenauer's Flower Shop, at 8 p. m. All gardeners in the district are invited to attend and to bring their friends, thus helping to make the society a grand success from the beginning. M. Curran, Sec'y- NEW BEDFORD, MASS. The Market. Unusually wet weather has made good outdoor flowers scarce. There are no sweet peas to be had at all. Asters are coming into the market, but they are not large and few pink ones are to be had as yet. Gladioli still are high- priced, bringing $6 per hundred at wholesale. Various Notes. S. E. Sliaw is sending in some good asters in lavender and white. He re- ports business as being extremely dull. Mr. Shaw's right hand, which has been in a bad condition from blood-poisoning, is slowly recovering. Edward M. Pierce has had the roof of his potting shed recovered. It has been a slow job, there bei«g so much rain. Mr. Pierce has a house of fine as- ters coming into bloom. Business has been quiet with Ernest Chamberlain. His designer, Harry Kranzler, has gone on a two weeks' vacation. Julius, the Florist, reports a dull week. A little funeral work is all that has kept business going. kinds was extremely scarce. The roses and carnations are of inferior quality and the supply is limited. The contin- ual drought and hot weather have put a damper on all good outdoor stock. Asters, gladioli, sweet peas and the perennials blooming at present are rap- idly drying up. Various Notes. Henry A. Boardman, proprietor of the Eiverside Greenhouse Co., has filed a voluntary petition in bankruptcy. The -si>i BEMEDY FOR ASTER BE|}1?LES. What is the best way to/^eep aster beetles awayf There are tVo kinds that give us trouble. /±i. B. — Pa. I do not know hoy^ you can keep away the aster beetle^. The coal-black one is quite commob and/ probably causes you the greatest trotible. You, no doubt could get rid of Ahese easil^ by spraying with arsenate jOf lead. This is an adhesive poison, hujn, unfortunate- ly, it discolors both flowers and foliage so much that its use is practically out of the question. I have found that if the aster plants are sprayed with Paris green as soon as the beetles make their appearance, using the Paris green at the rate of one ounce to twelve and one- half gallons of water, the pests will be cleaned out without burning the plants. If any coloring at all shows on white flowers it is easily removed by dipping the flowers in clear water. C. W. Haverhill, Mass, — Announcement has been made of the engagement of Morris Yaflfe, of Yaflfe Bros,, to Miss G, Jose- fur, of Charlestown, The marriage will take place the latter part of this month. Hartford, Conn. — During the dog days, or, to be precise, during August, the florists of Hartford will close shop Saturdays at 1 p, m. Six o'clock is the closing hour on the other days of the week and Sundays none of the places will be open, Bridgeport, Conn, — Carl C. Reck, of J. Eeck & Son, has returned from a pleasure trip west, which included a sail on Lake Superior, Mr. Reck stopped off at Sault Ste, Marie, Mich., and par- ticipated in some of the usual stunts there, such as shooting the rapids in a canoe. Worcester, Mass.— Hollis E. Pease is a defendant in two actions of tort en- tered in the Superior court. A woman has brought suit for $5,000, alleging that, while walking in front of Mr, Pease's store, an awning fell and struck her, injuring her severely. The woman 's husband sues for $1,000 to cover med- ical expenses. The suits are returnable the first Monday in August. Hartford, Conn. — Last month John W. Scott joined the ranks of the benedicts. The bride was Miss Ella Myers. Fol- lowing the ceremony, Mr. and Mrs. Scott left for a wedding trip to Canada and points in the west, Somerville, Mass, — ^The reports of man-eating sharks in the waters off New Jersey's bathing beaches have recalled to J, W, Howard the hard 2-hour battle which he and his son, S, P, Howard, fought with a 300-pound shark in Cape Cod bay, off Manomet beach, on the morning of September 1, 1911. When the shark was sighted by the Howards, who had set out in a motor boat in search of it, a lobster hook baited with a hake and piece of porgy was dropped astern, at the end of sixty feet of strong clothesline. After some hesitation the man-eater swallowed the hook and bait. Thereafter the Howards were given an odd joy ride. The shark headed for the open sea "full steam" ahead, but at a distance of flve miles from the shore it tired. Then followed one and a half hours of strenuous work in "play- ing" the monster. The big fish finally was killed with a knife and later taken to Somerville, where it was exhibited at the Howard residence. Ep!7«;^if"'j'ffi??t:'^;-*ijv7 ■ v" TriT' .^UUDBT 3, 1916. The Florists' Review 21 John W. Lyon. John W. Lyon, senior member of the firm of Lyon & Anderson, Belvidere, 111., died July 28 at the General hospital in Freeport, where he was taken a few weeks ago, suffering from a physical breakdown which developed into heart trouble. Mr. Lyon was well known in this part of the state, was prominent in lodge and business circles, at one time was mayor of Belvidere, and was a member for a number of terms of the city council. For several years he has been associated in the florist business with his son-in- law. Besides the widow, he is survived by three children, Allen Lyon and Mrs. Herb Anderson, both of Belvidere, and Mrs. Florence Hahn, of Elgin, and three grandchildren, John, Arthur and Violet Lyon. The remains were brought to Belvi- dere July 29 and the funeral was held in the Methodist church, July 30. In- terment was in Stockton, 111., the for- mer home of Mr. Lyon. Bidiard H. Dunbar. Following an illness that extended over several years, Eichard H. Dunbar, for many years a retail florist and grower at. Bristol, R. I., died at his home in that town July 28. Richard Harker Dunbar was born in Bristol fifty-eight years ago, the son of the late Robert and Ruth (Coggeshall) Dunbar. His ancestors were prominent in colonial and revolutionary days. He attended the public schools of Bristol and in his youth was engaged in the grocery and market business. While still a young man he established himself in the greenhouse business at Bristol and for several years maintained a prominence in the business. He was one of the early members of the Flo- rists' and Gardeners' Club of Rhode Island and one of the active advocates and workers for the entertainment of the convention of the Society of Amer- ican Florists in Providence in 1896. About three years ago his health was undermined to such an extent that he retired from active business. Mr. Dunbar was twice married, his first wife dying several years ago, leaving two daughters. The second wife, a brother and a sister survive him. W. H. M. Boyal Hodsden. Notice comes from the Pacific coast of the death July 23 of Royal Hodsden, of Santa Monica, Cal., who for many years was associated with his half- brother, George Black, in the florists' business at Back Bay, Boston. The de- cedent was 62 years of age and is sur- vived by four half-brothers, Edwin C. Black, of Jersey City, N. J.; George Black, of Falmouth, Mass.;, Fred W. and Arthur N. Black, of Santa Monica, Cal. E. W. Olaxk. Announcement is made of the recent death of E. W. Clark, of New London, Conn. Hiei demise was not unexpected, following an attack of grip during the Christmas holidays, from which . he never recovered. Born in Perth, Scot- land, in 1847, Mr. Clark came to Amer- ica and shortly after entered the em- ploy of the late John Spalding, later engaging in business on his own ac- count. He was a citizen of New London almost half a century, well known and highly respected in the community. The business will be con- tinued by the son, John E. Clark, who has managed the store end for several years. W. M. Mrs. Theresia Ealisch. Mrs. Theresia Kalisch, mother of John M. and Edward W. Kalisch, of St. Louis, Mo., died July 24, after an illness of ten days. She was treasurer of the Ka- lisch Bros. Floral Co. and well known to all in the trade. The funeral was held at Lupton 's parlors July 27. Many of the trade attended and the room was completely filled with floral tributes, J. J. B. FORT WAYNE, IND. The Market. The hot wave at this writing con- tinues and business suffers considerably. July 24 the official thermometer regis- tered 98 degrees and July 30 the temper- ature was 115 degrees, on the street level. The extreme heat has cut off the de- mand as well as the supply. The exodus of people to the lake resorts has been large. Funeral work is the only outlet for the stock in the market. Easter lilies lead the stock offered in the market at present, as they are of excellent quality. Roses are poor and carnations have disappeared entirely. Gladioli are plentiful and of fine qual- ity. Chinese asters also are good. The variety and bulk of. outdoor stock are smaller, owing to the lack of rain and the terrible heat. Many of the local florists are taking advantage of the dull spell and are on vacation trips. Others are cleaning and redecorating their stores, Collections are coming in nicely. Various Notes. A visitor last week was Robert Hero, representing Zinn & Co., New York. Mr. and Mrs. A. J. Lanternier and daughters, Ruth and Hilda, motored to Paulding, O., last week. Mr. and- Mrs. E. J. Lanternier have gone to Lake James for a week's outing. Will J. Vesey, Jr., has returned from a business trip to Peru, Ind. The Doswell Floral Co. has its new rose house, 30x100 feet, near comple- tion. The house will be planted to Hoosier Beauty and Russell roses and sweet peas. Mr. and Mrs. Aaron Shive, of the Flick Floral Co., and Mildred, Marguer- ite and Georgia Flick motored to Lake Wawasee July 30. R. F. iliiiliiiiiilllillllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllillli: I MOTT-LY MUSINGS | ?iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiir F. I. Drake, of Pittsfield, Mass., leased his business to R. Engelmann, in- tending to retire. After a rest of nearly three years, however, he decided to re- turn to his old love. He secured a handsome store in the center of the town, which is managed by Mr. Engel- mann. Mr. Drake has the greenhouses, as formerly. He was giving "first at- tention" to a promising lot of chrys- anthemums at the time of my visit. L. W. Acheson, of Pittsfield, says funeral work has kept him busy, to the detriment of indoor planting. Outdoor work is about completed. My old friend, F. L. Follwell, of Pittsfield, has the best wishes of all who know him on his recovery of his former health. Frank Burfitt, of Chicopee Falls, Mass., observed that, like many others, he deferred building owing to the scar- city of lal?or. The situation now seems to be easing. G. H. Sinclair, of Holyoke, Mass., is waiting for a further increase in values to dispose of his land here. He will re- move to the new place at Smiths Ferry at the earliest opportunity. The Beach Greenhouses, at South Hadley Falls, Mass., report a full share of the season's good things. L. D. Robinson, of Springfield, Mass., has joined the ranks of the grangers by the purchase of a fine 45-acre farm, with an eye to the city growing in that direction. Gladioli in large quantities and of the finest varieties are among the specials set out. J. W. Adams & Co., of Springfield, observed that this season has been one of the easiest for planting in their sev- eral years of experience in the nursery business, and they believe the trade will endorse this opinion. They have leased the glass devoted to flowering stock, finding that the nursery end de- mands their entire attention. W. Schlatter & Son, of Springfield, are remodeling their store, adding a new McCray and a Gloekler refrigerator. These make a handsome appearance with the new show cases. The work- room is in the rear and the office and sanctum overhead. Mark Aitken, of Springfield, says both his stores are doing well. The greenhouses at Agawam are keeping up the good reputation made. H. F. A. Lange, of Worcester, Mass., is making a good display of summer flowers at his fine store. Early closing is in vogue and is taken advantage of by all concerns, after such a long and busy season. F. E. Keyei, of Worcester, is pre- paring for a busy fall. Mr. Keyes suf- fered a severe accident recently and is slowly recovering from its effects. It is hoped he will soon be himself again. L. C. Midgley has disposed of his interests in the range at Westboro, Mass., and is giving his entire atten- tion to the Worcester Conservatories, assisted by his two sons. Carnations and chrysanthemums are leaders. A catch crop of Tomato Comet planted June 2 is now — July 12 — showing fruit. It is expected these will be cropped and cleaned out by the time carnations are ready to come in from the field. * * Plants are doing finely, ' ' commented Mr. Midg- ley, "and 80 are the weeds." Oscar Schultz, of Newport, R. I., was a visitor to the Hub at the time of my call, and remarked that this is his best season yet. W. M. ->f^ ;\~ . i^ .^ *TV ■■r^:^-'-. t' - .:/ v^"^'? J .."»'•:;• 22 The Florists^ Review August 3, 1916. fEatebllahed, 1897. by Q. L. QRANT. PabllBhed every Tbaraday by The Florists' Publishing Co., 630-660 Oaxton Building, 606 South Dearborn St., OhicaffO. Tele.. Wabash 8195. Registered cable addreaa, Florylew. Oblcagro. Entered as second class matter Dec. S. 1897. at the post-offlce at Ohl> cafro, lU.. under the Act of March S. 1879. Subscription price. $1.00 a year. To Canada. $2.00; to Europe, (3.00. AdTertislniT rates quoted upon request. Only strictly trade ad- rertlalnff accepted. n NOTICE. It'ia impossible to guarantee the insertion, discontinuance or alteration of any advertisement unless instructions are received BT 6 P. M. TUESDAY. SOCIETT OF AKERICAN FXOKISTS. Incorporated by Act of Congress. March 4, 1901. Offlcers for 1916: President, Daniel MacRorie, Ban lYancisco; rice-president, B. C. Kerr, Hens- ton, Tex.; secretary. John Teuag, 63 W. 28tli St., New Tork 01^; treasurer, J. J. Hess, Omaha. Thirty-second annual conTentiM M Bm^^^^J\^ 24 The Florists^ Review AuocsT 3, 1916. Big Cut Specially Grown SUMNER ROSES Cut from young stock, large flowers, clean from mildew. Why not use the best for your trade? ^Plenty of VALLEY and Easterjjilies on hand. You can increase your profits and business by sending^ all your orders direct to QUALITY SPEAKS LOUDER THAN PRICES J.7\.BUDL©NG 184 North Wabash Avenue, CHICAQO ??f S!'™,7.^^^ ■"'' WHOLESALE CARNATIONS BPnWCB a A Specialty Dnlllf CII II CUT FLOWERS PRICES AS LOW AS OTHERS ■^^ SHIPPING ORDERS GIVEN CAREFUL ATTENTION 'Vl We are in daily toHch with market conditions and when ■ DECLINE takes place yon can rdy npon orders sent US receiving SUCH BENEFIT MeBtlon The R«t1>w when yog write. qualities. The supply, however, is short and it shows the effect of the heat, as-do all roses. White Killarney is perhaps in largest supply and it is certainly the best seller of the Killarney family, Ophelia, too, is a good seller. Brilliant and Richmond are not popular as sum- mer roses. The great difficulty in the rose situation has been to get the stock into the market before it pops open. This difficulty, great enough under nor- mal summer conditions, was aggravated by the extremely high temperature last week, and the wonder was that the growers were able to get anything to the market in salable shape. With the advent of the cool breezes the opening of this week, growing conditions have been greatly improved and stock is be- ginning to exhibit a marked improve- ment in quality. Valley is again the scarcest item in the market and enjoys a corresponding demand. Easter lilies, as a direct result of the increased funeral orders, are in great request and insufficient supply. Remarkably scarce for this season of the year are gladioli. There is little demand for cattleyas and the price is down. The supply, however, is still small and an order for a few dozen would send the price up again. A thin scattering of daisies may be found on the market, but they cut little figure. Carnations are about at the lowest ebb and, as a result of the dry, hot weather, the supply of good asters is extremely short. As this flower generally figures prominently during the summer months, its scarcity compels recourse to other garden flowers, of which there is an abundant supply. Auratum lilies, too, are brought into requisition to fill the gaps. Greens, which are abundant, are en- joying a fair demand. The July Weather. July was a hard month on the grow- ers, bad in its effects on stock and espe- cially trying for the men who felt com- Don't Worry Summer Stock's a Specialty with the House of Quality Plus KstabllBlied 188S Incorporated 1892 Kennicott Bros. Co. WHOLESALE COMMISSION FLORISTS 163-5 North Wabash ATonua, Chicago. Illinois Mention Tbe BeTlew when yon write. WHOLESALE CUT FLOWERS FLORISTS' SUPPLIES AND GREENS O. A. & L. A. TONNER 30 E. Randolph Street L. D. Phone Central 8284 ^___ Mention Th« Rerlew when y«n writ*.- CHICAGO, ILL. polled to prosecute the work of replant- ing the carnation houses. The monthly mean temperature was the highest of record, exceeding by 1 degree the previ- ous record of 77,4 degrees in July, 1901. The maximum temperature of 101.7 de- grees, registered July 30, has been ex- ceeded only once — July 21, 1901, From noon of July 26 to 7 a, m, of July 31, inclusive, the temperature was continu- ously above 82 degrees, while the high- est minimum on any previous day since records have been kept was 81.7 de- grees. The percentage of sunshine was '.^ 1- - j-"'*^-*' f JaS -■4'\*; ^.T'^-'-;-^^-. ■fvr^rnr**^"^'^' v*^ -t^t;-" ^v-'i' -t*-.-'. AUGDST 3, 1916. The Florists' Review 25 We Have What You Need Stock that will stand up in the hot weather. ROSES ASTERS GLADIOLI We have a large supply of all varieties. Excellent values at present prices. We can supply the Asters that will fill the bill. All colors. » Best quality. We have the largest supply in the country. Any color. Especially strong on America, light pink 'the best seller. WE ARE NOT AFRAID OF LARGE ORDERS Everything in Cut Flowers. Our Greens are a standard of value. While you are at it, order enough of RANDALL'S RELIABLE RIBBONS A. L. RANDALL COMPANY Bush Orders are Welcome Wholesale Cut Flowers Wabash Ave. at Lake St., Phone Central 7720 CHICAaO Mention The RcTlew wh»ii yon wrtte. :f WHOLESALE GD?WEDS,v"CUT FLowEDS^^-^PLANTT 182 N. Wabash Avenue ChsiCtl^ O L D. Phone Randolph 631 RUSSELL, WARDS, NILADY, BRILLIANT, Carnations and Greens AT LOWEST MARKET RATES Mention The Refrlew when yon write. ninety-five, while the highest previous record was eighty-six per cent, in Sep- tember, 1895, There were twenty-four days with 100 per cent sunshine, with two periods of nine and eleven consecu- tive days, respectively. The previous record for continuous sunshine was eight days, from September 27 to Octo- ber 4, 1897. Various Notes. It is reported that since the hyacinth market went to pieces in Holland, fol- lowing the British exclusion order, one salesman has placed 200,000 bulbs in the Chicago district, prices being what the buyer was willing to pay. Even if the figure is exaggerated, as such things usually are, the increase over the normal number of hyacinths forced for the needs of Chicago may produce an in- teresting situation if business is not good next spring. Leopold Koropp, formerly well known in the trade here and recently operating as a gardener at Glencoe, filed a petition in bankruptcy July 31, scheduling liabil- ities of $2,994.12 and assets of $112.20. Some years ago Mr. Koropp operated the store at 4509 Evanston avenue, now the Schiller north side branch. In De- cember, 1912, the Koropp corporation, as it was then, went into the hands of a receiver and its affairs were wound up. Later Mr. Koropp located in Glencoe. There are many reports that gladioli, like some of the asters, were burned up by the heat last week, but C. S. Clausen says his gladioli at Wichert have not suffered especially, although they are a week later than last year. He pre- dicts that a considerable proportion of the later gladioli, now thought to have been injured, still -v^ill bloom satisfac- torily. That Monroe street east of State eventually will be the best retail flower section of the city is George Wienhoe- ber's belief; he says it will become such the moment the Illinois Central opens the long-talked of Monroe street station. There already are eight flower stores within one block from the corner of Wabash avenue and Monroe street. No great rush of business is expected in July, but E. Wienhoeber comments that sales last month exceeded those of - • ■■,»■'■ -."•w^i:' ■ .. T.-.'-T ZJy^''^r>'i%niCay O PRICE LIST Subject to clianee w^itbout notice AMERICAN BEAUTIES- Doz. 36-inch stems $5.00 30-inch stems 4.00 24-inch stems .* 3.00 18-inch stems 2.50 12-inch stems 1.50 KIXXARmET, W. KnXARHKY, RICH- MOND, SUNBURST, OPHXUA- 100 Extra special 17.00 Select 6.00 Fancy 5.00 Medium 4,00 Short stems 8.00 MRS. RUSSKLL— Per doz. Specials $2.00 Select 1.60 Medium 1.00 Short 60 ULIKS- Fancy.... 100 .I14.00 9 S16.00 Ferns lOOO. $2.50 Sanllax doz., 2.00 Adlantum 100. 1.00 Galax 1000. 1.00 Sprencerl or AaparaKua Sprays bunch, .60 ROSES, OUR SELECTION $3.00 PER 100 Kentlon The R«Tlew when yon write. and Max Awizzus are vacationing dur- ing the first half of August. The charms of Mackin&c Island have lured Eric Johnson, head of the cut flower department of the A. L. Bandall Co., away from the heat of the city for a few days. A 7-passenger touring car has been ordered by James Curran, 2909 Archer avenue, who expects to spend a fair share of his spare time exploring the roads in and about Chicago and in visit- ing growers. Joseph Weis, 3445 Southport avenue, has returned from a motor trip to Starved Rock. While looking through some old pa- pers last week, H. B. Kennicott, of Ken- nicott Bros. Co., came across an old price list issued by his father in 1888. This old bit of paper would undoubtedly ALPHA'S Money-making Funeral Design Catalogue Write for information. Don't delay— tomorrow may be too late. We will tell you why when you write. Alpha Floral Company Lock Box 675 Ki City, Me. Mention The ReTlew when yon write. waken many dormant memories in the minds of the veterans in the trade. The ''"'f^P^^'^^^rr^^ >^: ■■ AUGDST 3, 1916. The Florists^ Review 27 i SIMMER ROSES We make a specialty of growing Roses best adapted to handling during the hot weather. Our facilities are exceptionally well equipped, and we recommend the following stock for summer: BEAUTIES- Mostly Medium and Short Lengths GOOD SHIPPING STOCK Rhea Reid — the best red rose Sunburst— the best yellow rose Mrs. Russell — the best pink rose Double White Killarney — the best White rose ' Ophelia — Shawyer .. Then, in addition, we have the regular varieties of Roses in large quantities, receiving them direct from the greenhouses within a few hours of being cut, which enables us to fill all orders with strictly fresh stock. This is the great advantage of buying direct of the growei*! PRICE list: AMERICAN BEAUTIES- Per doz. Specials, extra long stems $2.00 @ $3.00 Mediiun 1.00 @ 1.50 Shorter lengths 50 @ .75 SUNBURST, WHITE and PINK KILLARNEY. BRILLIANT. RHEA REID. OPHELIA. RICH- MOND. SHAWYER- Per 100 Long $6.00 Medium $4.00 @ 5.00 Short 3 . 00 RUSSELL- Per 100 Extra long $8.00 @ $10.00 Medium 5.00 @ Short ASTERS at market prices. Lily of the VaUey Asparagus Sprays and Spreng^eri Ferns. New In lots of 1000 or more per 1000, Adiantum Galax, bronze and green per 1000, CECILE BRUNNER per bunch, .35 ROSES, Our Selection, in lots of 500 or more at the rate of $20.00 per 1000 2.50 @ 1.25 @ 6 00 3.00 5.00 3.00 .20 1.50 1.00 1.50 We grow all the stock we sell and wish to remind all buyers of the advantages of buying direct of the grower. BASSETT & WASHBURN Office and Stor*, 178 N. Wabash Avanua CHICAGO, ILL. GREENHOUSES : HINSDALE AND GREGGS, ILL. Long DIstanca Phona Cantral 1487 MgntlCT TlM KtirlBw whca yog write. varieties quoted, both of roses and car- nnr.TnTiR. would be as unfamiliar as Vedic Sanskrit to all but the oldest members 2* the craft. a. new paper box concern, to be known as the Duro Paper Products Co., is equipping a plant on Thirty-seventh street near Ashland avenue. The chief activity of the new company will be the manufacture of florists' boxes. Two nice orders have been booked by the fixture department of the A. L. Bandall Co. Fischer Bros., of Evanston, have placed with it a contract for the complete remodeling of their store and the installation of new fixtures and dis- play refrigerator. Moved by the same spirit, Charles Grabig, 1843 Irving Park boulevard, has turned over to it the job of furnishing his place through- out with new fixtures, including re- frigerator. An important acquisition to the fixture department has been made in the person of F. J. Rioux, for- merly refrigerator expert for the Orr & Lockett Hardware Co. The return of cool weather is being BOUQUET ACCESSORIES Cormsre Shields Bouquet Holders Ties and Bows Brides' Muffs WINIFRED OWEN^c'lf^l^oTiS:'- Phone Kedzie 6238 Mention The ReTley when job write. celebrated by John Kruchten, of the John Kruchten Co., with an automobile trip to Sister 'Lakes, Mich., with his family. August Poehlmann, of the Poehlmann Bros. Co., motored with his family to Delavan Lake, Wis., last week. Harry Conn, with Harry C. Eowe, at 67 East Monroe street, has the sympa- thy of the trade in the sudden death of his wife last week. Mrs. Conn was well known to members of the trade, as she had been a saleslady in several of the loop flower stores. When the heat became most oppres- sive in the loop district, and people be- gan to wonder how much longer they MEXICAN TUBEROSES $2.00 per 100 splkM. No order too large for us to fill. A-1 flowers guaranteed. Give us a trial and be convinced. Correspondence solicited. Write or wire Quick. ALVIN CAPE JESSAMINE & FLORAL CO. AL.VIN, TKZAS. Mention The ReTlew when yon write. could endure, John Sinner, of Sinner Bros., thought he would find out if he was losing any of his strength and en- durance. So he hied him to the green- houses'and tackled the heaviest work he could find — clearing and refilling benches. All through the hot days he worked, and with the return of the cool breezes he again appeared on the mar- ket, still smiling. Enchantress and White Enchantress still hold first place, in the opinion of Fred Schramm, of Park Ridge, vice- president of the Chicago Flower Grow- ers' Association. To his way of think- ing the Enchantress is the best family of carnations for commercial purposes, as its members are rapid and prolific ~r.-i«I:rjt,x^;.v .'S^*'K'^-«*T;.* 28 The Florists^ Review August 3, 1916. ■MM ■MM ASTERS We have a fine line of all Summer Flowers your custo- mers will like to have you use at this season. Asents for TO-BAK-INB Candytuft Agenb for ELASTIC-LYKE Cornflo^^er Centaurea Gladioli Sweet Peas Coreopsis Larkspur Tiffer Ldlies Daisies Snapdraflfon Gig^anteum Lilies . Stocks Calendulas Auratum Lilies Iris and of course all the Greenhouse Flowers as usual. Erne ^ Klingel 30 E. Randolph St. Li. D. Phone Randolph 6578 Auto. 41-716 CHICAGO Mention The Rerlew when yon write. growers, good shippers and good keep- ers. His favorites next in order are Ward and White Perfection, He has just finished planting six benches of carnations and expects to be entirely through with that work in three weeks. Frank Seiler, 1835 Birchwood avenue, Rogers Park, has been missing from his home since July 11. Mr. Seiler operated a greenhouse and was in comfortable circumstances. At the time of his dis- appearance he had more than $200 with him. He was 33 years of age, weighed about 145 pounds, was five feet six inches in height and of light complexion. Police search has been unavailing. Visitors. Among those who visited the market last week was F. J. Foster, St. Louis. He says Chicago has it on St. Louis when it comes to heat and — this is a confession — he was amazed at the activ- ity of the Chicago wholesale flower dis- trict July 27, the hottest day the city has experienced in five years. He said he was at a loss to account for it. Members of the trade were visited this week by Miss Hardesty, of Har- desty & Co., Columbus, O. Among the week 's visitors was Frank Gorly, of Grimm & Gorly, St. Louis, and his wife. George Crabb, of the Crabb & Hunter Floral Co., was a visitor on the market this week. PITTSBURGH, PA. The Market. When Pittsburgh sweltered last week, with the temperature at 90 degrees, the interest in the cut flower business fell off and trade showed more of a summer condition than at any other time this year. Roses have fallen off consider- ably in supply and those coming in are either open or ready to blow. Carna- tions are likely to disappear entirely this week. Lilies, cattleyas. Beauties and fancy gladioli are the best of the stock. Asters are fair, but the large late ones have not made their appear- ance. The retail stores appear somewhat empty, many of the employees being MEXICAN PARROTS Strong, young birds direct from Mexico. Each bird guamnteed to learn to talk. Doubly Yellow Heads each, $6.60 Mexican Red Heads " 3.00 13- inch Round Cage for Reds '* 2.00 14- inch Round Cage for Reds or Yellows " 2.50 15ii2-inch Round Cage for Yellows " 3.00 1712-inch Round Cage for Yellows " 4.00 Terms: Cash with order or C. 0. D. If birds do not please, they may be returned and money will be refunded. Ashborne Goldfish & Supply Co. 309 North Main Street, BURLINGTON, IOWA MenHop Th« Rerhw when yon writ*. PRINT-AD-STRING FOR FLOWER BOXES Costs no more than ordinary string and gives you miles of AnVFRTICTNr >VITHOUT ADDITIONAL AUVLAIIOIHU EXPENSE Write for Samples and Prices. CHICAGO PRINTED STRING CO. 307 S. LA SALLE STREET, CHICAGO Nickelplated Reel Holder with cutting attachment FREE with first order. Mention Tb« RgTlew when yon writ*. on vacation. Those on duty are putting in their time cleaning and making mag- nolia wreaths and crosses for future use. Various Notes. The Pittsburgh Cut Flower Co. is cut- ting some fine cattleyas. The growers are busy. It is necessary to keep the field men on the job with the hose, in order to keep the ground loose during the dry weather. The emp- tying and repairing of houses has been warm work the last two weeks. In some cases the planting of carnations is going right along. Labor troubles seem to be easing up and the growers are able to get the much needed help for the heavy work. Henry Menschke has bis new houses well under way and expects to have them ready in time for planting. Howard Hoop, auditor of the Pitts- ^V.--'*r, iVfj -TT-*-^ » ., August 3, 1916. The Florists' Review 29 BUY YOUR riORISTS' SUPPLIES fRON L Baumann & Co. 357-359 W. Chicago Ave, CHiaCO. ILL We have the large compltste Btock. . Japanese Air Plan^ Natural prepared Ferns. CiBp I