175
(2) At the home oj ike consumer. Another way of direct
marketing is for the producer to go to the consumer to
sell the produce, but this does not seem to be much in
vogue in the internal economy of the village. However,
in its marketing relations with the neighbouring villages,
we find this type of marketing. Occassionally, cultivators
of other villages arrive to sell chillies or onions or
brinjals in the off season. Similarly, soon after the har-
vest, Banjaras come here with huge bags of nagli loaded
on the backs of donkeys or bullocks. This grain has a
wide market in this place as almost all Kaliparaj people
use this grain as a staple food. They invariably consume
it in the form of loaves. For the last few years, we even
see some itinerant merchants occasionally coming to the
village with a number of second-hand coats and shirts per-
haps purchased from a city like Bombay, Borah hawk-
ers are sometimes seen, moving from house to house with
huge bundles of glass bangles.
When one notes all these petty things one cannot but
reflect that though the average villager lives far away
from the "maddening crowd's ignoble strife", he is none-
theless affected by the multiplying wants of the town-,
dweller.
(3) At the market place. This third way of effecting
direct sales is not quite common in this village. There is
only one permanent market at Khergam. This is some-
times resorted to by some of the inhabitants of the vil-
lage for the sale of their vegetables. On a few festivals
a 'hat* or a bazar is held at Kochwada, a village about
three miles to the south of Atgam, where a. few farmers of
the place go with vegetables or with fruits, say, plantains.
'At times under the tamarind tree opposite the Local
Board School in the village site, some villager sets up a
temporary shop to sell a few vegetables, such as onions,
chillies or garlic he may have raised in a corner of his
compound.
(4) Transactions between "buyers and sellers by post
and railway. This is too modern a method of marketing