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Big broad shouldered commanding
in the true military manner.

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That's the old smile the old be forty
four series ninety known as the custom

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cruiser. It's been called the finest
eight in the field of medium price

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and it has the look that
spells long lasting quality.

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Here's true stamina styling
styling that will last.

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Along with the car styling that takes its
beauty from true study ness of design

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and for those who like the
super streamlined touch.

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Here's the handsome graceful
custom cruiser club sedan.

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Performance drive where you
will to match it for the B.

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Forty four custom cruiser as an
engine of greater firepower.

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It's designed throughout to help keep
up with the America on the move.