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Picture quality.

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Today high quality low cost dyed transfer
prints can also be made from a small

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and skull and other similar
color negative materials.

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Additionally we invite
your attention to the fact

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that our registered trademark technicolor
which identifies the products

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and services of the Technicolor companies
is no longer used in the credit phrase in

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Technicolor the proper credit phrases
now used are pressed by Technicolor

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and color bite or nickel

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or Technicolor motion pictures in
full natural color are available for

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use in the industrial motion picture be
using the same skilled personnel facilities

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and processing they used in Technicolor
studio features on a well known every day

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scene settings and backgrounds
for industrial pictures take on

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and insist on appeal

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when photographed in Technicolor at the
Harbor along the railroad a factory

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or a busy street. They all have added I
appeal has more attention than you in.

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Technicolor this is a comparatively new
medium for advertising combined quality

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increased value and realism with
actions to motion picture at the time.

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Technicolor prints are available
in both sixteen millimeter

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and thirty five millimeter size nature
is lavish in her use of color smart

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manufacturers are using more

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and more color in their products to make
them beautiful as well as useful new

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streamlined plantings present a colorful
array a great range of views and shades

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and plastic products presents
a challenge for reproduction

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that is easily met the beautiful glossy

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Sheen and luster of colorful modern
Rayyan the strikingly shown.

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Plaids

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and color patterns can be shown in their
true value only by using color texture

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we've been pattern of one and fabrics
are reproduced in colors so accurately

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that our film could be used to
replace the sample box of salesman.

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I don't like a difference isn't textures
of drapery material between glossy

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or soft mat surfaces are clearly shown

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in canned goods groceries and food
products color identifies the package

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and Quicken added recognition is the result
of our flat then an interesting these

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packages would look in black
and white photography.

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Would you like to see

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or a young lady with a magic clock
showing their half less than an

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interesting. So back we go to full color

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and the realistic package

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that we all know so well the humble Venning
a bottle makes a sparkling gem of color

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package

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and Product Identification the golden brown
flakes of cereal products are readily

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identified beverages are ideal
for display and color whether

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or not the liquid is brightly colored it
has a sparkle in a convincing quality

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when going to get past all
shades and so products

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and soap cakes are faithfully
shown in Technicolor.

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Many different shades of lipstick a
manufactured photographically these differences

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are very small yet they Technicolor process
accurately separates these colors.

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There's a certain amount of my
ladies toilet articles Rouge.

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Lipstick powder soap and perfumes
illustrates the quality and texture

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that real tree color reproduction
brings to these attractive objects.

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A lady select a makeup
to suit her evening gown

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and the differences in shades of
color in the rouge are illustrated

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the beauty of rich sparkling
sheer Blair is enhanced in color

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any color distortion

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or degrading would be instantly
recognized the color enhances the beauty

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of the settings

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and in Technicolor it's possible to capture
the full range of colors in nature.

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Whether it's cigarettes

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or something else you have to sell any
picture using a natural outdoor setting is

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greatly improved if

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or trade in Technicolor in a dramatic

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and Victorian quality can
be made to enhance the moon

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or effect to put over the desired quality

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or atmosphere of a scene this simple
little setting for a night scene creates a

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mood

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that fits the location color

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provides the real ism to food which is so
important for building appetite appeal in

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showing such products color is essential
to properly picture scenes of foods

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the pictures of these foods and beverages
assume a third dimensional roundness

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and color they step out of their
conventional black and white satin

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and become part of the tasty wholesome
appetizing dinners we know so well.

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Not only is the color of these carpets
a thing of beauty but the texture

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and we believe the material
are easily distinguished

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faithfulness of color reproduction is
important on these glossy linoleum Bowcock

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resist these colorful past lady
knows what she wants rich Cherry

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designed soul dividends alive.

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Modern houses are interesting

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and attractive particularly with the colored
roofing materials such as these which

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can be shown in improved
detail by using Technicolor

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a group of trained operators helps in
the selection of paints fabrics aerials

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and wardrobe all aimed toward
displaying a product or person.

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The principal object to
the very best advantage.

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Following through from a sketch design to
the finished set the guiding hand of the

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special service is an important part
of attaining the perfection of color

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that has become the
keynote of Technicolor.