WEBVTT Kind: captions; Language: en

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picture quality. Today high quality,
low cost dye transfer prints can also be

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made from Eastman, Ansco,
and other similar color negative materials.

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Additionally we invite your attention to
the fact that our registered trademark

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Technicolor, which identifies the
products and services of the Technicolor

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companies, is no longer used in the
credit phrase in Technicolor. The proper

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credit phrases now used are print by
Technicolor and color by Technicolor.

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Technicolor motion pictures in full
natural color are available for use in the

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industrial motion picture field using the
same skilled personnel, facilities, and

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processing as are used in Technicolor
studio features. All the well-known

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everyday scenes, settings, and backgrounds
for industrial pictures take on added

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interest and appeal when photographed in
Technicolor. At the harbor, along the

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railroad, a factory, or a busy street,
they all have added eye appeal, have more

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attention value in Technicolor.
This is a comparatively new medium for

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advertising, combines quality, increased value,
and realism with action to motion

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picture advertising. Technicolor prints
are available in both 16 millimeter and

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35 millimeter sizes.

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Nature is lavish in her use of color.
Smart manufacturers are using more and more

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color in their products to make them
beautiful as well as useful. The new

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streamlined plastics present a colorful array.
The great range of hues and shades

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in plastic products presents a challenge
for reproduction that is easily met.

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The beautiful glossy sheen
and luster of colorful modern

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rayons are strikingly shown.

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Plaids and color patterns can be shown
in their true value only by using color.

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Texture, weave, and pattern of woolen
fabrics are reproduced in colors so

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accurately that a film could be used to
replace the sample books of salesman.

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The delicate differences in textures of
drapery materials between glossy or soft

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matte surfaces are clearly shown.

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In canned goods, groceries, and food products,
color identifies the package and

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quick and added recognition is the result.
How flat and uninteresting these

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packages would look in black and white
photography. Would you like to see?

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Alright young lady with the magic cloth,
show us.

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There. How flat and uninteresting.

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So back we go to full color and the
realistic package that we all know so well.

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The humble vinegar bottle makes
a sparkling gem of color.

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Package and product identification.
The golden brown flakes of cereal

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products are readily identified.

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Beverages are ideal for display in color.
Whether or not the liquid is brightly

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colored, it has a sparkle and a convincing
quality when delicate pastel shades in

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soap products and in soap cakes are
faithfully shown in technicolor.

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Many different shades of lipstick are
manufactured, though photographically

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these differences are very small.

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Yet the technicolor process
accurately separates these colors.

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This assortment of milady's toilet articles,
rouge, lipstick, powder, soap, and

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perfumes illustrates the quality and
texture that real three color reproduction

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brings to these attractive objects.

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A lady selects her makeup to suit her
evening gown and the differences in shades

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of color in the rouge are illustrated.

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The beauty of rich sparkling
sheer glass is enhanced in color.

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Any color distortion or degrading
would be instantly recognized.

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Color enhances the beauty of these settings
and in technicolor it's possible to

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capture the full range of colors in nature,
whether it's cigarettes

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or something else you have to sell.

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Any picture using a natural outdoor
setting is greatly improved if

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portrayed in technicolor.

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Inner dramatic and pictorial quality can
be made to enhance a mood or effect to

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put over the desired quality
or atmosphere of a scene.

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Thus this simple little setting
for a night scene creates a

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mood that fits the occasion.

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Color provides the realism to foods which
is so important for building appetite

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appeal in showing such products.

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Color is essential to properly
picture scenes of foods.

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The pictures of these foods
and beverages assume a third

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dimensional roundness in color.

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They step out of their conventional black
and white setting and become part of

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the tasty wholesome appetizing
dinners we know so well.

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Not only is the color of these carpets
a thing of beauty, but the texture and

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weave of the material are easily distinguished.

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Faithfulness of color reproduction is
important on these glossy linoleums.

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Who could resist these colorful patterns?

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The lady knows what she wants,
rich cherry design so vivid and alive.

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Modern houses are interesting and attractive,
particularly with the colored

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roofing materials such as these
which can be shown in improved

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detail by using technicolor.

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A group of trained operators helps in the
selection of paints, fabrics, materials

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and wardrobe all aimed toward displaying
a product or person, the principal

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object, to the very best advantage.

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Following through from a sketch design
to the finished set, the guiding hand of

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this special service is an important part
of attaining the perfection of color

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that has become the keynote of technicolor.

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[...].technicolor.com