picture quality. Today high quality, low cost dye transfer prints can also be
made from Eastman, Ansco, and other similar color negative materials.
Additionally we invite your attention to the fact that our registered trademark
Technicolor, which identifies the products and services of the Technicolor
companies, is no longer used in the credit phrase in Technicolor. The proper
credit phrases now used are print by Technicolor and color by Technicolor.
Technicolor motion pictures in full natural color are available for use in the
industrial motion picture field using the same skilled personnel, facilities, and
processing as are used in Technicolor studio features. All the well-known
everyday scenes, settings, and backgrounds for industrial pictures take on added
interest and appeal when photographed in Technicolor. At the harbor, along the
railroad, a factory, or a busy street, they all have added eye appeal, have more
attention value in Technicolor. This is a comparatively new medium for
advertising, combines quality, increased value, and realism with action to motion
picture advertising. Technicolor prints are available in both 16 millimeter and
35 millimeter sizes.
Nature is lavish in her use of color. Smart manufacturers are using more and more
color in their products to make them beautiful as well as useful. The new
streamlined plastics present a colorful array. The great range of hues and shades
in plastic products presents a challenge for reproduction that is easily met.
The beautiful glossy sheen and luster of colorful modern
rayons are strikingly shown.
Plaids and color patterns can be shown in their true value only by using color.
Texture, weave, and pattern of woolen fabrics are reproduced in colors so
accurately that a film could be used to replace the sample books of salesman.
The delicate differences in textures of drapery materials between glossy or soft
matte surfaces are clearly shown.
In canned goods, groceries, and food products, color identifies the package and
quick and added recognition is the result. How flat and uninteresting these
packages would look in black and white photography. Would you like to see?
Alright young lady with the magic cloth, show us.
There. How flat and uninteresting.
So back we go to full color and the realistic package that we all know so well.
The humble vinegar bottle makes a sparkling gem of color.
Package and product identification. The golden brown flakes of cereal
products are readily identified.
Beverages are ideal for display in color. Whether or not the liquid is brightly
colored, it has a sparkle and a convincing quality when delicate pastel shades in
soap products and in soap cakes are faithfully shown in technicolor.
Many different shades of lipstick are manufactured, though photographically
these differences are very small.
Yet the technicolor process accurately separates these colors.
This assortment of milady's toilet articles, rouge, lipstick, powder, soap, and
perfumes illustrates the quality and texture that real three color reproduction
brings to these attractive objects.
A lady selects her makeup to suit her evening gown and the differences in shades
of color in the rouge are illustrated.
The beauty of rich sparkling sheer glass is enhanced in color.
Any color distortion or degrading would be instantly recognized.
Color enhances the beauty of these settings and in technicolor it's possible to
capture the full range of colors in nature, whether it's cigarettes
or something else you have to sell.
Any picture using a natural outdoor setting is greatly improved if
portrayed in technicolor.
Inner dramatic and pictorial quality can be made to enhance a mood or effect to
put over the desired quality or atmosphere of a scene.
Thus this simple little setting for a night scene creates a
mood that fits the occasion.
Color provides the realism to foods which is so important for building appetite
appeal in showing such products.
Color is essential to properly picture scenes of foods.
The pictures of these foods and beverages assume a third
dimensional roundness in color.
They step out of their conventional black and white setting and become part of
the tasty wholesome appetizing dinners we know so well.
Not only is the color of these carpets a thing of beauty, but the texture and
weave of the material are easily distinguished.
Faithfulness of color reproduction is important on these glossy linoleums.
Who could resist these colorful patterns?
The lady knows what she wants, rich cherry design so vivid and alive.
Modern houses are interesting and attractive, particularly with the colored
roofing materials such as these which can be shown in improved
detail by using technicolor.
A group of trained operators helps in the selection of paints, fabrics, materials
and wardrobe all aimed toward displaying a product or person, the principal
object, to the very best advantage.
Following through from a sketch design to the finished set, the guiding hand of
this special service is an important part of attaining the perfection of color
that has become the keynote of technicolor.
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