DERIVATION OF CHIEF THEORIES 147 are proportional to one another, can always be expressed in terms of a single * factor/ that is, as the product of a single column of c saturation coefficients' (one for each of the n tests) post-multiplied by a single row of ' factor-measure- ments ? (one for each of the N persons) " ; or, in matrix notation, M = £. g, where g is the row-vector denoting the hypothetical measurements of the N testees in the ' general factor/ It will usually be convenient to express these hypothetical measurements in unitary standard measure. We may then write the equation M = $. p, where p now denotes the normalized row-vector of factor-measurements for the first and only factor.1 Actually, of course, no empirical table of measurements will ever have such a rank : the figures furnished by actual tests will never be exactly proportional for all the persons tested. The first step, therefore, will be to seek a hypothetical set of measurements of rank one, which will yield the * best fit' to the data experimentally obtained. For the sake of argument let us adopt the simple notion suggested in my previous memorandum [93] that marks given to the rth examinee for the /th test may be regarded as the result of counting up the number of correct answers he has given. We can express this number as a percentage (or better as a decimal fraction) of the total number of marks awarded. Thus, the marginal totals, at bottom and at the side of the mark-sheet, may be taken to indicate (i) the general mark for each child in the ability tested by all the tests, and (ii) the proportion of marks contributed by each of the tests. We might now treat the mark-sheet as a kind ofnxN contingency table, and examine the data along the lines used for testing ' homogeneity ' or independence in c manifold classifica- tions/ On multiplying the marginal totals, each with each in the usual way (Yule's equation I [25], p. 64), we shall obtain a matrix of rank one, which may serve to indicate the c expected' marks— i.e. the marks we should expect each examinee to get on the hypo- thesis that there was a single general factor only.2 To test this 1 Here and elsewhere capital letters denote matrices (e.g. M) and (where confusion is likely) heavy block letters (e.g. f, g) denote vectors, i.e. matrices containing a single row or column only. 2 This is the procedure I have used in what I have termed * factor- analysis by simple averaging' (see Notes on Factor-analysis. II. Physical Measurements).