LIBRARY OF CONGRESS

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1912

Scanned from the collections of The Library of Congress

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THE SUPERIORITY OF TONE and GREATER CONVENIENCE

OFFERED BY THE

Edison Model "0" Reproducer

Stamp it the most perfect sound- reproducing instrument that has ever been offered to the public.

Plays either two or four- minute Records by the mere turn of an index-screw.

ALLOWANCE MADE FOR MODELS "C" AND

"H" REPRODUCERS TAKEN IN EXCHANGE.

No charge made for the work of equipment.

JOHN WANAMAKER

Edison Phonograph Section PHILADELPHIA -NEW YORK

When the model "O" reproducer came out in September 1910 it was intended for use on the "upper bracket" machines — the Triumph, Idelia, Balmoral and Alva. This was a period of time in which the four-minute Amberol was most highly used but there were so many two-minute records still around that the two-minute capabil- ity of the "O" made it a natural for all Edison machines that had two and four minute gearing. As could be expected, large carriages were made for all phonographs.

Two years later, in 1912, the Blue Amberol record and diamond reproducers outclassed the "O" but yet today in 1988, all collectors try to have an "O" in their collection.

One more thing — notice the strange terminology — "No charge made for the work of the equipment!'

This photo courtesy of Ron Dethlefson, author of Edison Blue Amberol Recordings, Volumes 1 and 2.

Preface

From 1903 until now, 1912, the most necessary thing at the Edison works was the development and improvement of cylinder machines, but competition in the field of record making kept the necessity of better records squarely in their minds. Lambert and the other Indes- tructibles set the pace and Mr. Edison, in the end made the ultimate product, in this case the new Blue /\mberol Record.

In the years that I have been interested in and collected Edison, I have always marveled at the way his activities seem to come to life every time I open a new year of the EPM. Feeling a kinship towards him is a natural tendency for a collector, but without the faith and foresight of one man 85 years ago, none of this would be ours to enjoy — "Mac" McMillion.

In addition to the full 12 months of EPM, printed here in America, we are fortunate to have some pages from a 1911 British E.P.M. included — courtesy of Mr. G. L. Frow — co-author of The Edison Cylinder Phonographs and author of The Edison Disc Phonograph.

Wendell Moore

EDISON

Phonograph Monthly

EXACT REPRODUCTION By

Wendell Moore

First Edition May 1988

MR. EDISON

ANNOUNCES

HIS NEW RECORD— THE BLUE AMBEROL

1912 - VOLUME X NUMBER 1

BOOK NUMBER &"d(9

book numb:

TTJ&hwl

'

E.RM. Volume 10 "Highlights" 1912

No. 1-Jan. The phonograph charms sheep.

Advance record list for March. No. 2-Feb. Edison Opera in new oak finish.

Music Master horn on new Opera.

A first in illegal wiretappiing — the phonograph.

Irving Berlin made $15.00 a week in 1908!

Mr. Edison's thoughts on philosophy and education No. 3-Mar. Article on Edison at 65 — proud of his youth.

The Edisons in New Zealand. No. 4-Apr. The 10 greatest men now alive — in 1912. No. 5-May Congress trying to put lid on price fixing.

Price cutters enjoined in Illinois.

An easy and effective way to demonstrate the Edison.

Full page Opera advertisement.

Model "N" reproducer parts. No. 6-June Why one Edison dealer refuses to push the line.

Edison lobbyists at Washington.

Phonographs and the movie house.

A marvelous instrument.

What about that Opera model! Full page ad.

Model "O" reproducer parts. No. 7-July Picture of Mr. Edison at flag raising ceremony.

The "Dawg" song.

Amberola III ad cuts.

Model "R" reproducer parts. No. 8-Aug. Photo of Mr. Edison throwing 1st strike at ball game.

New 4 minute recorder and shaving machine.

Amberola III booklet and full page ad.

Model "S" reproducer parts. No. 9-Sept. Picture of Mr. Edison and sales force.

Downtown El Paso, Tex. in 1912 — phonograph store.

Get those Bull Moose records! (Anybody got one?) No. 10-Oct. Edison Blue Amberol record introduced.

Edison still fighting Congress on price fixing!

Standard 4 minute wax record discontinued.

Diamond reproducer introduced — Model "N" replaced

Models "A" and "B" introduced.

No 2 minute machines to be made again. No. 11-Nov. Mr. Edison's first time card!

Sapphire and diamond repros — compatibility explained

Price on Model "N" reduced. /v**

No. 12-Dec. All old records cleared out. / .

Edison School Machine introduced. I *'IH.

Price cuts on all Edison machines. V

Price facts and comparisons on entire line. ^^

Third list of Blue Amberol records.

ISBN 0-934281-59-9

<Xo& EDISON PHONOGRAPH

MON

VOL. X

January, 1912

No. 1

Edison Window Display for February — No. 16

The February Window Display is the first one which requires no fixtures. For that reason we believe that it will commend itself to all dealers — large and small.

<m EDISON PHONOGRAPH MONTHLY

CONTENTS FOR JANUARY, 1912

Page

Nothing Stands Still 2 ]

The Boy's Life of Edison 2 !

Edison Window Displays for February and

March 3-4

Denver Record Exchange Enjoined 5

Factory Visitors 5 jj

Current Printed Matter 6

Will Oakland in Seattle 7

New Holland-Dutch Records 7

Record Return Guide for January 8

Suspended List, December 20, 1911 8

Price Cutting Enjoined in Michigan 8-9

Nothing Stands Still

It seems so difficult to thoroughly know that we cannot stand still. Life is an endless pro- cession of events. Standing still really means dropping back to the rear. The procession never stops. We do well if we keep step and position. Only vigor and endurance can sus- tain us to the end of the journey. It takes energy, ambition and intelligence to place us in the lead. The pedometer is an attachment which registers the distance traveled by the walker. Every pedestrian on the Road of Life should be equipped with one and read it fre- quently. How many miles have you traveled today? You don't know? Then you had better estimate your relative position in the procession. It has been moving all the time.

If there was anything in the universe that was fixed and unchangeable, there might be an excuse for the belief that standing still is a possibility. You cannot think of anything that is not changing, moving, integrating or disin- tegrating. Forgetfulness or ignorance of this great truth is the source of all failure. We are all too ready to believe that evolution ends with us. We have constituted ourselves the last sentence of the Darwinian theory. To our discomfiture we find that the new genera- tion has in contemplation our placing on the same shelf with Plato, Herodotus, Marco Polo and Munchausen.

Nothing stands still save in a relative sense. The first breath drawn by the infant is the first step to the tomb. The statue, fresh from the chisel of the sculpture, with all its beauty and freshness, is already in the destroying hands of the greatest sculptor, Father Time. Truth itself is on the way to become fallacy as soon as it has been expressed. The ^ truth uttered by masters is soiled by the repetition of the pupils, and the truth-substance, passing from mind to mind, until it permeates the great mass, becomes devitalized until in its final form it bears but little resemblance to its original presentation. Yet men are often con- tent to place the name of the founder on the resultant hodge-podge. "Traitor" and tradition both come from the same original root. — Music Trade Review.

Page

Error in Machine Catalog 9

Sousa's Band 9

The Edison Transcribing Contest 10

Bessie Wynn 10

Record Shipping and Sales Dstes — 1912...11

Among the Jobbers 11

Concerning Record No. 900 12

The Other 13,000 13

Ready-made Advertising 14

Advance List of Edison Records for March. 15

Foreign Records for January— 1912 19

Jobbers of Edison Phonographs and Records 20

Well! Well!

Grinding and scratching, groaning and squeaking nearly 30,000,000 graphophones and Phonograph Records annm:'.!y carry their hidden melodies and near-tunes into American Homes, according to the Census Bureau in a bulletin relative to the manufac- ture of talk..ig machines which has been issued. — Salisbury, Md., Advertise''.

There is certainly some educating still to be done in this country! The man who perpe- trated that brilliant effusion must have indiges- tion and insomnia — and a bad ear for music. Or perhaps he has never heard an Edison! We offer the last suggestion for what it is worth to the Maryland Dealers.

The Boy's Life of Edison

William H. Meadowcroft, a member of Mr. Edison's laboratory staff, has recently written "The Boy's Life of Edison," in one volume. As a daily associate of Mr. Edison for years, iie has gleaned his facts at first harj from the inventor's own lips, and has won for the book his personal authorization of the facts cited.

Mr. Edison's recent achievements are matters of common gossip, but not a great deal is known of the remarkable history of his earlier days, upon which Mr. Meadowcroft dwells at con- siderable length. The narrative deals graph- ically with the origin and genesis of the great iiventions for which Mr. Edison has become so famous. No better or more interesting popu- lar review of Mr. Edison's life could be placed in the hands of a boy to read, and perhaps to srimulate him to greater industry along similar lines.

The book is obtainable from any bookstore or its publishers, Harper Bros., Union Square, New York City, at $1.25 per copy, but cannot be fur- nished from Orange.

For important announcements concerning current printed matter, see page 6.

^m/Te EDISON PHONOGRAPH MONTHLY

Published by Thomas A. Edison, Inc., Orange, N. J.

NATIONAL PHONOGRAPH CO., LTD., VICTORIA ROAD, WILLESDEN, LONDON, N. W.

NATIONAL PHONOGRAPH CO. OF AUSTRALIA, LTD., 364-373 KENT STREET, SYDNEY,. N. S. W.

COMPANIA EDISON HISPANO-AMERICANA, VIAMONTB 515, BUENOS AIRES.

EDISON GESELLSCHAFT, M. B. H. IO FRIEDRICHSTRASSE, BERLIN.

COMPAGNIE FRANCAISE DU PHONOGRAPHE EDJSON, 42 RUE DE PARADIS, PARIS.

All communications to Thi Phonograph Monthly should be addressed to the Advertising Department, Orange, N. J.

Vol. X

JANUARY, 1912

No. 1

Edison Window Displays for February and March

(See cover illustration and next page)

It is estimated that the entire population of a city passes (and some of it many times) an average business location within a year.

If a goodly portion could be influenced to enter your store and give you a personal oppor- tunity to exploit the merits of your wares, you certainly would not complain of poor business prospects.

What are you doing to interest or influence the thousands who daily pass your place of busi- ness? Do you confront them at all times with neat, attractive show windows displaying your wares in such a manner that a passing glance will lead to a closer investigation and a possible sale?

If not, you should take advantage of the advertising value of the show window by using Edison window displays and show cards, for they are so varied as to indelibly impress upon a spectator the many points of superiority of the Edison line.

Here is an arrangement that^ can be used by any Dealer who has three feet of show window space at his disposal. // does not equire any fixtures. It is priced so low that not one of the 13,000 should hesitate to purchase it. It is simply an artistic frame for a ma- chine, and would beautify your interior arrange- ment as well as your show window.

If you have not the space required for the entire setting, use one card at a time for a week's display throughout the month, using the others as frames for machines placed on your counter or in your show room. Just one thing is necessary, and that is that you elevate the ma- chine by placing it on four Amberol Record cartons, and slip a rubber band over the spring adjuster on top of the crane.

This entire setting, including pedestal front

for our present fixture users, will be sent to you for $3. In any case, the front card will be sup- plied and any Dealer who has no pedestal can substitute a box or bench.

Any one of these cards would cost you more than the price of the three if done by your local sign man.

We are not discarding Edison fixtures. W are simply giving every one of the 13,000 a opportunity to see -the class of effective "window- salesmen" that we are producing monthly.

Jobbers and Salesmen will assist us in cre- ating a demand for this arrangement by calling every Dealer's attentk n to it and by emphasiz- ing its extreme simplicity and low cost.

March, that blustry, windy portion of the season which drives so many comfort-seekers within doors, ought really to be a splendid month to sell Records to Phonograph users; and by calling their attention to Edison talent through an attractive window display, you should greatly increase your Record sales. This display requires the use of Edison small service (or large service) display fixtures. It demands small space, but can be extended by the use of additional stock. It is simple to set up, and at the same time is very effective.

We show this display a month in advance in order to ascertain the quantity it will be neces- sary for us to prepare. Under-production means delay and disappointment, but over-production spells loss to this department; and inasmuch as the department is run for your benefit, we ask your co-operation in our endeavor to run it economically.

Isn't it possible for you to decide now that you desire to use this particular display during the month of March? Hundreds of Dealers now

Edison Phonograph Monthly, Jan., 1912

EDISON WINDOW DISPLAY FOR MARCH— No. 17

have Edison fixtures. Their purchase was a wise expenditure providing you persistently use the material that we prepare for you. You cannot expect one display to lead to a constant increase in sales, but you must keep up the interest by continually changing your displays.

Send in your order now for Display No. 17 at $4, and help us to get an advance idea of the number of displays that we will be required to produce.

Phonograph Charms Sheep

That "music hath its charms" was demon- strated in a unique manner in Ogden Canyon recently, when, for several minutes, a herd of nearly 5,000 sheep attracted by the music of a Phonograph, "stalled" in the Hermitage Grove and refused absolutely to obey the whistles of the herders and the sharp barks of the shep- herd dogs. ; \

As the herd, which was* being moved to the

Ogden stockyards for shipment to Eastern mar- kets from a ranch near Eden, reached the canyon resort, one of the employees of the Hermitage turned on the Phonograph. The record set in motion was the late popular song, entitled "Billy." As the first strains of the tune were ground out the "bell sheep" made a dart for the musical instrument and was fol- lowed by the entire herd, the snapping dogs and the excited herders on horseback.

Not until the selection had been played through could the sheep be urged out of the resort. Meanwhile a half dozen automobiles were prevented from using the road and two street cars were halted, with bawling sheep on every side. When the tune was ended the "bell sheep" trotted on toward town and the remainder of the herd followed without causing the herders any further trouble. The sheep in- vasion attended by a heavy cloud of dust, forced a big crowd of picknickers to seek refuge in the dance pavilion.

Edison Phonograph Monthly, Jan., 1912

Denver Record Exchange Enjoined

The latest concern enjoined under the Edison Record patents is the Phonograph Record Ex- change of 1416 Tremont street, Denver, Colo., of which Mr. Harry Eaton was the proprietor. In his unlicensed dealings in Edison Records, Eaton refused to confine himself either to the prescribed prices or to the prescribed medium of exchange, for not only did he cut prices when payments were made in money, but he was will- ing, to accept other Records and a small money payment in exchange for Edison Records, or, if morey'was not forthcoming, he would exchange 1. ! almost any commodity that the purchaser *i i4 pened to possess.

The injunction, which has been granted and sc ved on this defendant, reads as follows:

IN THE CIRCUIT COURT OF THE UNITED

STATES

For the District of Colorado.

ilIE PRESIDENT OF THE UNITED STATES OF AMERICA,

To

HARRY EATON, doing business under the style of Phonograph Record Exchange, and to your attor- neys, solicitors, agents, employees and servants, and to each and every of you, GREETING:

Whereas, It hath been represented to the honorable ue judges of the Circuit Court of the United States, for the District of Colorado, on the part of New Jer- sey Patent Company and Thomas A. Edison, Incor- k orated, complainants in their certain bill of com- olaint exhibited before said judges, and filed in said court against you, the said Harry Eaton, doing busi- ness under the style of Phonograph Record Exchange, respondent to be relieved, touching the matters and things therein complained of. .

In which said bill it is stated, among other things, that you are combining and confederating with others to injure the complainants, touching the matters set forth in said bill, and that your actions and doings in the premises are contrary to equity and good con- science.

' In _ consideration thereof, and of the particular mat- ters in said bill set forth, you are hereby strictly com- manded that you, the said Harry Eaton, doing busi- ness under the style of Phonograph Record Exchange, and the persons before mentioned, and each and every of. you, do absolutely desist and refrain from in any way interfering with the carrying out of the selling license system of the complainant, Thomas A. Edison, incorporated, as set forth in the bill, and from solicit- ing, obtaining, or procuring any of the authorized Tobbers or Dealers of the complainant, Thomas A. Edison, Incorporated, to sell to you or any of you any Edison Standard Records at less than thirty-five (35c) c -nts each or any Edison Amberol Records at less than fty (50c) cents each, and from soliciting, procuring, or 'ding in any way in the violation of any of the provi- -.ons of any and all license contracts between the com- plainant Thomas A. Edison, Incorporated, and its li- censed Jobbers and Dealers; from soliciting, aiding, btaining or procuring any persons whatever who have p/eviously obtained the said Records in cartons bear- ing printed notices of restrictions imposed upon the use and sale thereof by the complainant Thomas A. Edison, Incorporated, and subject to the restrictions of- the said notices to sell the said Edison Records to vou at prices less than those named in said restriction notices, namely, thirty-five (35c) cents each for Edi- ;o l Standard Records and fifty (50c) cents each for E; is^n Amberol Records, or to violate in any wise any

of the said notices to sell the said Edison Records to from selling or causing to be sold any Edison Stand- ard Records at less than thirty-five (35) cents each and any Edison Amberol Records at less than fifty (50c) cents each, and from disposing of said Records in any manner whereby they would be acquired direct- ly or indirectly for a payment of less than thirty-five (35c) cents each for Edison Standard Records and fifty (50c) cents each for Edison Amberol Records, and from vending or disposing of said Records in vio- lation of the license contract under which the said Edison Records were originally sold by complainant Thomas A. Edison, Incorporated, or in violation of the conditions and restrictions contained in the notices upon the labels affixed to the cartons containing the said Records; and from directly or indirectly using or causing to be used, selling or causing to be sold any apparatus, articles or devices embodying, operating or constructed in accordance with the inventions and improvements of said Letters Patent No. 782,375, without the license and consent of complainants there- to, until this honorable court, in chancery sitting, or a judge thereof at chambers, shall make other order to the contrary. Hereof fail not under penalty of what the law directs.

To the Marshall of said district, to execute and re- turn in due form of law.

Witness, the Honorable EDWARD D. WHITE, Chief Justice of the United States of America, and the seal of the said Circuit Court of the United States, (seal.) at the city and county of Denver, in

said District, this twelfth day of De- cember, A. D. 1911, and of the Inde- pendence of the United States the 136th year.

CHARLES W. BISHOP, Clerk. ALBERT TREGO, Deputy Clerk.

A true copy, Teste:

Factory Visitors

Among those whom we had the pleasure of entertaining at the factory during the past few weeks were the following:

E. Paul Hamilton, Fred R. Loeser & Co., Brooklyn; L. Kaiser, S. B. Davega Co., New York City; Mr. and Mrs. H. L. A. Cody, Mer- ced, Cal.; W. G. Walz, W. G. Walz Co., El Paso, Texas; L. H. Lucker, Minneapolis, Minn.; Mr. and Mrs. M. Healy, Mr. and Mrs. J. Healy, Lyon & Healy, Chicago; Louis Buehn, L. Buehn & Bro., Philadelphia, Pa.; Sol Lazarus, New York City; W. Heidenf elder, Jersey City, N. J.; W. Ricker, Jersey City, N. J.; M. L. Kortz, Newark, N. J.; A. W. Toennies, Eclipse Pho- nograph Co., Hoboken, N. J.; E. P. Ashton, American Phonograph Co., Detroit; Dr. Charles Ryan, Des Moines, la.; Samuel Siegel, Siegel- Myers Correspondence School of Music, Chi- cago; G. C. Aschbach and Mr. Peters, of G. C. Aschbach, Allentown, Pa. ; L. C. Wiswell, Lyon & Healy, Chicago, 111.; A. Galuchie, Jersey City, N. J.; Henry Rau, Jersey City, N. J.; J. V. Flynn, Haverstraw, N. Y. ; J. N. Blackman, Blackman Talking Machine Co., New York City; E. A. Schweiger, Brooklyn, N. Y. ; F. K. Babson, Babson Bros., Chicago, 111.; L. L. Good- man, Philadelphia, Pa.

A Phonograph, with Records of speeches made by each of the students in public speaking at various times during their course, will show the development of students in that subject at the University of Washington this year.

6 Edison Phonograph Monthly, Jan., 1912

Current Printed Matter

Jobbers and Dealers are urged to read the fol- lowing review of current Printed Matter issued by the Advertising Department. It is very like- ly that one or more of these forms may have been overlooked, and as every one is essential to the maintenance of an up-to-date Edison store, this list may be of great value to both Jobbers and Dealers.

January Record Supplement {Form 2105). — Furnished through Jobbers with January Rec- ords. The distinctive features for this month are the portraits of eight artists whose Records are listed in the Supplement. This issue also contains a review of Edison Records for Octo- ber, November and December, 1911.

January Record Bulletin {Form 2104). — Single copies of the Bulletin were mailed direct to all Dealers from our Advertising Department be- tween December 16th and 23rd. We have ar- ranged to mail extra copies to all Dealers who request them. If you are not already on this special list and need extra bulletins, see to it that your name is added at once. This Bulletin contains fine portraits of Frank Croxton, Nevada Van der Veer, Agnes Kimball and Reed Miller (comprising the Frank Croxton Quartet), to- gether with Lottie Gilson and Mary Hissem de Moss.

January Phonogram. — Sample copies are mailed to all Dealers from the Advertising De- partment. Any quantity over one hundred can be ordered from Jobbers with Record orders, at 25c per 100 (blank), plus additional charge of 25c for imprint, regardless of quantity. Orders will not be received for less than one hundred imprinted. The Phonogram is of particular value in keeping up the interest of Edison own- ers and should be sent by every Dealer to all his customers.

January Record Hanger {Form 2103). — The Hanger is now being furnished through Jobbers with the Records, instead of being mailed di- rect from the Advertising Department. One Hanger will be supplied to each Dealer for window display purposes.

Reprint of Form 1790 — "There is an Edison Phonograph for Every Man's Pocketbook." — This form consists of illustrations of all the types of Edison Phonographs and should be dis- tributed very freely by all Dealers. It can be obtained in quantities from the Jobbers, free of charge.

Four Page Folder {Form 2124)— "The Music and Song of Christmas and Yuletide." — This is No. 2 of the plan maker's little plans and was

mailed only to those Dealers who have signified their interest in the plan maker's suggestions and a willingness to co-operate with him. Are you on this list? The folder is extremely at- tractive in design and substance, suggesting, among other things, a number of Records appro- priate for an Edison Christmas concert. Al- though the time for its distribution is past, there will be similar folders of equal attractiveness in the plan maker's series.

Domestic Record Catalog {Form 206O). — A very attractive booklet with a cover design in three colors and gold. It contains a list of all the Records up to and including September, 1911. This catalog, together with the January Supplement, will give a list of all Records now on sale. It is obtainable in quantities from the Jobbers.

Machine Catalog {Form 2095).— Cover de- sign is somewhat similar to that of the Record catalog. This issue contains the first descrip- tion of the Edison Grand Opera Phonograph (listed at $90), and should be ordered at once from Jobbers, who will supply it in reasonable quantities.

Post Cards {Forms 1380 and 1898).— Two very attractive post cards, each in four colors, which are sure to arouse more than passing in- terest in the Edison are obtainable from Job- bers.

Cal Stewart's Folder {Form 2109).— A short sketch of Cal Stewart and a list of his Records, suitable for special distribution, can be had from Jobbers.

Placard for Special Hits {Form 2129).— A very striking and effective Placard for window display, printed in two colors, with illustration showing the Quaker Girl and a list of the new song hits now on sale.

Folder for Special Hits {Form 2122).— A folder in two colors, conforming to Placard, and having a similar illustration and Record list. Both placard and folder are obtainable from Jobbers with the Records they advertise.

A young woman from Australia has just won a singing scholarship in London under novel circumstances. From her colonial home she sent to a well-known professor in London a Record of her voice, with the request that he would test it on a Phonograph and inform her whether he thought its qualities sufficiently good to justify her in taking so long a journey for an examination for a scholarship. The pro- fessor listened to the Record, was duly impressed with the possibilities of the voice, and wrote to say he thought she might try. Encouraged by this report, she reached England just in time for the examination, and was one of two success- ful candidates out of 190 competitors.

Edison Phonograph Monthly, Jan., 1912

Will Oakland in Seattle

■JWSirs [Oft F1FI ROMArsI

WILL OAKLAND^

This snap-shot of Will Oakland, the popular Edison soloist, was made in Spokane where he played during the week of September 24th.

A local paper in commenting on his appear- ance, said: "Oakland wasn't meant to feature the bill, but the audience liked him best. His was the turn which 'brought down the house.' The audience clamored loudly for him and was not satisfied with the usual number of encores. Time and again he was called back and was forced to sing until his stock of present time and former hits was well-nigh exhausted."

Winter days are especially productive of mel- ancholy, and as an antidote for such I would recommend a Phonograph. Of course, I realize that the spirits are like cigarette smoke — and can by a wave of the wand be blown this way or that, but in my particular case a Phono- graph is always the agency which lifts me from the slough of despond. These autumn evenings — all tired out and believing that the world is a pretty dull place, I go to my room and throw myself across the bed. Last night when I was lying there thinking there was not much use for anything, a neighbor began to play the Phonograph. It is not a very good Phonograph, but it makes music. The first selection was about the bull frogs making love — you know "Ker-chunk, said the little bit of bull frogs." That was not altogether effec- tive, but caught my attention, nevertheless. The next was a march, played by a military band, and that lifted me with the force of a derrick. Soon I had on my coat and was again on the street with renewed determination and belief in life. — Will Chapman in The Birmingham, J la., Nezcs.

New Holland-Dutch Records

We have made a considerable addition to our list of Holland-Dutch Amberol Records, the new offerings being the work of J. H. Speen- hoff and Nap de la Mar, two of Holland's best known singers and entertainers. These Records will naturally have their greatest sale among Hollanders who still retain their love of the Homeland. At the same time, however, there will be many others who will be interested in and entertained by many of these beautiful songs, which have been carefully selected from the large repertoire of these artists and offer a great variety of subjects.

Inasmuch as these Records have been especi- ally featured they will not be included in the regular Monthly Supplement. They may be placed on sale as soon as received by Dealers. Orders should therefore be placed at once.

Speenhoff and de la Mar together with sev- eral other Dutch artists, have already con- tributed to our Record list by making Standard Records Nos. 18441-18472 and Nos. 18450-18462. THE RECORDS. Solo

9600 De diender van't Caland Monument, Speenhoff

J. H. Speenhoff

9601 Lentelied, Speenhoff J. H. Speenhoff

9602 De Jaloersche vrouwen, Speenhoff J. H. Speenhoff

9603 Lucifer — Voorstellingen, Speenhoff

J. H. Speenhoff

9604 De harem broeken, Speenhoff T. H. Speenhoff

9605 Afscheidsbrief van eene leelijke meid,

Speenhoff J. H. Speenhoff

9606 De vijf equipages van'n Schooier, Speenhoff

J. H. Speenhoff

9607 Onderzoek naar 't vaderschap, Speenhoff

J. H. Speenhoff

9608 De zeven plichten van eene vrouw, Speenhoff

J. H. Speenhoff

9609 Jantje's broekje & Twee aardige menscheiij

Speenhoff J. H. Speenhoff

9610 O. wat zou dat heerlijk zijn, Schmitz & Blokman

Nap de la Mar

9611 Als de Liefde komt, Schmitz & Blokman

Nap de la Mar

9612 O. O. O., Schmitz Nap de la Mar

9613 Iyoflied op de Hollandsche Vrouwen,

Schmitz & Davids Nap de la Mar

9614 Nappie huilt en Nappie lacht,

Schmitz & Blokman Nap de la Mar

9616 Kleine meisjes, Davids Nap de la Mar

9617 Daar ben 'k alweer, Schmitz & dc la Mar

Nap de la Mar

9618 De blauwe zee, Schmi.z & de la Mar

Nap de la Mar

9619 S'chitterende kleuren, Parcdie cp 't voldslied,

Davids Nap de la Mar

TALKING.

9615 'n Man met 3 dochters, Schmitz Nap de la Mar

We still talk Window Displays because some Dealers have not yet availed themselves of the excellent opportunities offered them to place their stock before the public in a new and at- tractive manner. The February display was designed primarily with the hope of interesting those who have not yet fallen in line, and to that end it was so arranged as to require no fixtures.

8 Edison Phonograph Monthly, Jan., 1912

Record Return Guide|for January

After January 1st, 1912, United States A to L. Jobbers, Canadian Jobbers, and United States and Canadian Dealers may return to the lactory for credit under the terms of the current 10 per cent Record Exchange plan, Edison Amberol and Edison Standard Records listed up to a<»J including the numbers given in the follow :.<; table:

AMBEROL STAND LD

l Group i

Grand ) $2.00 40036 (

Opera ") 1.50 35011 "

( 1.00 30031 ) B-112

Domestic 579 1 0455

British 12258 14032

French 17098 18162

German 15137 16171

Italian 7503 20609

Hebrew 10005 21019

Spanish 8013 12811

Filipine 8018 21266

Mexican 6118 20361

Portuguese 5093 19490

Argentine 7112 19784

Cuban None 20711

Porto Rican 8511 None

Swedish 9401 20551

Bohemian 9805 1 6544

Hungarian None 1 5792

Norwegian 9200 19900

Polish None 15697

Belgian None 18480

Danish None 15800

Holland-Dutch None 18472

Welsh 12203 12338

Hawaiian 11504 20716

Japanese None 1 2826

Chinese None 12768

Suspended List Dec. 20, 1911

This list is supplemental to the suspended Lists which appeared in the June, 1908, and succeeding issues of the Edison Phonograph Monthly. These are still in force and must be given the same consideration by the Trade as if reprinted in full herewith.

Suspended

MASS., Plymouth— Hebert H. Berry Charles Mooney MINN., Browerville and Long Prairie — James

Hart & Sons MO., Memphis — Tumsteg Bros. NEB., Wayne — C. A. Berry

J. E. Hufford OHIO, Dayton — G. W. Shroyer & Co. OREG., Fossil — James S. Stewart

Portland— Anderson Music Co., 3d St.

Jobbers and Dealers are asked not to supply the above named firms with our apparatus, at addresses given or any other address.

Reinstated

NEB., Hastings — Gaston Music Co.

Kearney — C. L. Gaston & Co. TEX., Cleburne — W. F. Dietrich

Price Cutting Enjoined in Michigan

We print herewith a copy of the injunction entered in the suit against the Smith Mercantile Company, of Grand Rapids, Mich. This con- cern, which had never signed a Dealer's license agreement, had purchased a stock of Edison Records and persisted in disposing of them at cut prices after they were notified by our Legal Department that such action would result in the bringing of suit.

Judge Denison granted a restraining order while on his vacation in the woods of Northern Michigan, where our lawyers had great diffi- culty in locating him. After he had returned from his vacation the motion for preliminary in- junction was argued before him, and notwith- standing the defendants were represented by several of the most able attorneys in Grand Rapids, the preliminary injunction was granted as prayed for. The injunction printed below was issued as a result of the decision of the motion for preliminary injunction in our favor.

IN THE CIRCUIT COURT OF THE UNITED

STATES.

Western District of Michigan.

Thomas A. Edison, Incorporated, \

Complainant) In Equity f No. 1729.

On Letters Patent No. 880,707.

A French scientist has invented an adap- tation of the Phonograph by which, they say, the vibrations of the human heart may be recorded.

Ira M. Smith Mercantile Com- I

PANY,

Defendant!

New Jersey Patent Company \

and ) i v

Thomas A. Edison, Incorporated, ( {l1 ^i'-V Compla'.nantsX^0- 1/Jb-

Ira M. Smith Mercantile Com- (0n fetters Patent pany, ) No. 782,375.

Defendant./

THE PRESIDENT OF THE UNITED STATES OF AMERICA,

To

IRA M. SMITH MERCANTILE COMPANY, its

associates, attorneys, servants, clerks, agents and employees, and all persons acting under its con- trol or in privity with it, GREETING:

Whereas, it has been represented to us in our Cir- cuit Court of the United States, for the Western District of Michigan, that Letters Patent of the Uni- ted States No. 880,707 were issued to New Jersey Patent Company on an application filed by Jonas W. Aylsworth for a certain new and useful improvement in Compositions for Making Duplicate Phonograph Records, dated the 3rd day of March, 1908, and the entire right, title and interest in and to the same as- signed by the said New Jersey Patent Company to the complainant, Thomas A. Edison, Incorporated, said assignment being duly recorded in the United States Patent Office on or about the 1st dav of March, 1911, as alleged in the Rill of Complaint filed in Equity case No. 1729; and that Letters Patent of the United States No. 782,375 were issued to the complainant New Jersey Patent Company on an application filed

Edison Phonograph Monthly, Jan., 1912

by Jonas W. Aylsworth for an improvement in Com- positions for Making Duplicate Phonograph Records, dated the 14th day of February, 1905, of which the complainant, New Jersey Patent Company, is the sole and exclusive owner and Thomas A. Edison, Incor- porated, the exclusive licensee thereunder; that said Letters Patent are both good and valid and have been infringed by the defendant herein by the unauthorized advertising, use and sale of articles embodying said invention;

NOW, THEREFORE, We do strictly command and enjoin you, said Ira M. Smith Mercantile Company, your associates, attorneys, servants, clerks, agents and employees, and all persons acting under your control, or in privity with you, pending the final hearing of the causes above identified and until the further order of this Court, from in any way interfering with the carrying out of the selling license system of the com- plainant, Thomas A. Edison, Incorporated, and New Jersey Patent Company, under the two patents here- inafter specified, and from selling or causing to be sold any Edison Standard Records at less than thirty- five cents ($ .35) each and any Edison Amberol Rec- ords at less than fifty cents ($ .50) each, or any of said Records, either with or without cartons, in viola- tion of the license contracts under which the said Edi- son Records were originally sold by the complainants, or in violation of the conditions and restrictions con- tained in notices upon the labels affixed to the cartons containing the said Records; and from directly or in- directly using or causing to be used, selling or causing to be sold, any articles or devices embodying, operat- ing or constructed in accordance with the inventions and improvements of Letters Patent of the United States No. 732,375, dated February 14th, 1905, and No. 880.707, dated March 3rd, 1908, without the license and consent of the complainants thereto and from in- fringing upon or violating the said Letters Patent in any way whatsoever.

WITNESS the Honorable EDWARD D. WHITE, Chief Justice of the United States, this 6th day of November. 1911, and the one hundred and thirty-sixth year of the Independence of the United States of America.

ATTEST: CHARLES L. FITCH,

Clerk. By LEOLYN O. TENHOPEN,

Deputy.

Seal of the U. S. Circuit Court for the Western Dis- trict of Michigan, Southern Division

Error in Machine Catalog

We heartily regret that our anxiety to issue the new Machine Catalog on October 15th, 1911, when the changes noted therein became effective, led us into overlooking an error on page 13. The oak finished Cygnet Horn for the Home model, referred to on that page, is 10 petal in- stead of 11 petal, as stated. We make this an- nouncement for the benefit of Dealers who may have prospective buyers for the Home model.

The Webster Brotherhood of Oriskany Falls, N. Y., has grasped the possibilities of the Phonograph as an entertainment feature for their monthly meetings and is now using one to good advantage for that purpose.

Sousa' s Band

Sousa and hic famous organization are home from their remarkable tour around the world. This tour presents the greatest feat ever enacted by any musical organization of such magnitude in the history of the world. A company of over sixty artists selected from the representative American musicians sailed from New York har- bor December 24, 1910, for England; toured the English Isles, then sailed for South Africa, where it appeared a fortnight; then away it dashed to Australia, then to New Zealand, Ha- waiian Isles, the last to dear old "Home, Sweet Home." It met with enthusiasm everywhere. On reaching the docks at the various points dozens of local bands in full regalia met and escorted them through the streets to the hotels. Bands attended the concerts in a body and at- tended not only once but in many instances each and every concert of the series given in their respective localities. Press comments, letters from bandmasters, critics, etc., sang the praises of this famous, and to them, unique organiza- tion.

That the musicians and music lovers of the United States should and do feel proud of this organization and its monumental and successful undertaking is unquestionable and in the vari- ous cities wherein it is now appearing and will appear, packed houses and enthusiasm is as- sured.

It behooves Dealers to carefully watch for any announcement of the appearance of the band in their respective localities, and to boost the following Records made by it thus far for the Edison Phonograph:

AMBEROL.

350 Benediction of the Poignards — The Huguenots

(Meyerbeer) 779 Dwellers in the Western World — No. 1, The

Red Man (Sousa) 319 El Capitan and Manhattan Beach Marches

(Sousa) 656 Elfentanz Valse — Concert Waltz (Lehdr) 404 Gladiator and Thunderer Marches (Sousa) 740 Glory of the Yankee Navy March (Sousa) 325 High School Cadets' and Washington Post

Marches (Sousa) 636 Jolly Fellows' Waltz (Vollstedt) 474 Kukuska — Russian Peasant Dance (Lehdr) 413 La Gipsy — Mazurka Ecossaise (Ganne) 540 Marche Tartare (Ganne) 452 Morgenblatter Waltz (Johann Strauss) 365 Roses — Waltz from Suite, Rose of Shiraz

(Eilenberg) 463 Slavonic Rhapsody (Fricdmann) 580 Softly, Unawares (Lincke) 285 Stars and Stripes Forever March (Sousa) 679 Three Quotations — No. 1, "The King of France,

etc.," (Sousa) 739 Three Quotations — No. 2, "And I, Too, Was

Born in Arcadia," (Sousa)

STANDARD.

10379 Bachelor's Button (Powell)

10466 Corcoran Cadets' March (Sousa)

10300 Dancing Girl (Sousa)

10335 Dixieland (Haines) _

10476 Hobomoko — An Indiana Romance (Reeves)

10317 La Lettre de Manon (Gillet)

10511 L;on Chase — Concert Galop (Rolling)

10387 Mondaine — Yalce Berceuse (Bosc)

10350 Narcissus (Nevin)

10237 Powhatan's Daughter March (Sousa)

10277 Summer Girl, The (Sousa)

10272 Yankee Shuffle (Moreland)

10 Edison Phonograph Monthly, Jan., 1912

Calesthenics Taught to Al- iens by Phonograph

The Edison Transcribing Contest

At least a thousand persons rilled the con- rer«- hill at Madison Square Garden, October 25th, to witness the Edison transcribing contest, which is held yearly during the annual business show in New York.

Thirty contestants took their places on the stage each beside an Edison Business Phono- graph. Representatives of the various type- writers used were in attendance with the repre- sentatives of Thomas A. Edison, Incorporated, to see that all were satisfied with their ma- chines for the best work.

J. N. Kimball, who has charge of the inter- national typewriting contests, was judge of the Edison contest; assisting him were six of the official counters employed in the typewriting contests. Mr. Kimball instructed the contest- ants in the rules as follows:

"Each contestant receives a wax cylinder con- taining 800 words of strange dictation by an unfamiliar voice made at a speed of one hun- dred words per minute. Ten (10) minutes transcribing is required from the word "go" to the word "stop." For each error a penalty of five (5) words will be made. The contestant writing the greatest number of net words will be awarded the Edison trophies."

The Edison trophies exhibited were two large hammered silver shields mounted on oak. One trophy to be awarded to the winner of an open- for-all contest with no restrictions concerning the contestants' previous employment. One trophy to be awarded to the winner of an Edison transcribers' contest, restricted to those who earn their daily living operating only an Edison Business Phonograph.

The winners were as follows: Lottie E. Betts, open-for-all class, Underwood typewriter, wrote 709 words, with 16 errors, representing 63 words net per minute; Florence Smith, Edison transcribing class, Remington typewriter, wrote 628 words with 19 errors, representing 53 words net per minute.

These results were made possible with the perfection of the modern Edison Business Phono- graph. To dictate at 100 words per minute and transcribe from this unfamiliar voice and strange matter at 71 and 63 words per minute with less than 3 per cent, errors in ten minutes' writing, is indeed a wonderful performance for the individuals and machines included in this cycle of operation from brain to type.

J. B. Prior, of Trenton, N. J., entertained the inmates at the Odd Fellows' Home, Wednesday afternoon with his Edison Phonograph, giving twelve sacred pieces of his own singing, and other selections. The entertainment was greatly enjoyed. Mr. Adams, the superintendent, was not present, owing to a death in his family.

Two Pennsylvania schools have discovered a new use for the Phonograph. Finding great difficulty in teaching calesthenics to their many foreign pupils who were not proficient in Eng- lish, these schools have decided to install Phonographs with Records in foreign languages. While these Records are being operated the teachers will perform the proper exercises, thus securing the desired harmony in the drills.

Bessie Wynn

Bessie Wynn, the "Lady Dainty of Vaude- ville," has been scoring great successes in New York and Philadelphia, proving that the pretty little singer is steadily increasing her already great popularity. As the "headliner" at the Fifth Avenue Theatre, she received repeated encores and has occasioned yards of flattering press comments. Wherefore we take occasion to remind Edison owners that Miss Wynn has made the following excellent Records for the Edison:

AMBEROL.

346 My Pretty Little Piece of Dresden China,

Johnson, Mills and Scott Bessie Wynn

STANDARD. 10441 I'd Love to But I Won't, Barron Bessie Wynn 10278 It's Hard to Find a Real Nice Man, Sherman , ~-,„~ „T , Bessie Wynn

10329 Not for Me, Wynn Bessie Wynn

An interesting relic of one of Chambers- burgh's (Pa.) most disastrous fire, in which two lives were lost, about twenty months ago, is being exhibited at the Harmon store, in the form of an Edison Phonograph. Nothing seemed to be left of the Phonograph but the iron, and it was so badly rusted when dug out of the ruins that it seemed worthless. Mr. Mickey, its owner, wished to preserve the relic for the tender memories surrounding it. Recently he decided to try rebuilding the machine and found that a new Reproducer and a few ninor adjustments were all that the old Phonograph required to make it run smoothly again.

One of the most effective advertisements which have come to our notice lately, is that of the J. A. Foster Company of Providence, R. I. This advertisement covered nine and one-half inches, three columns wide in the Prov- idence Evening Bulletin, featuring the new De- cember list, together with the Harry Lauder and Marguerita Sylva "Gypsy Love" Records. Deal- ers will do well to note this spirit of enterprise and to fall promptly in line — it gets results.

Edison Phonograph Monthly, Jan., 1912 11

Calling Customers by Name

Record Shipping and Sales Dates— 1912

In accordance with our usual custom we pub- lish in this issue the Shipping and Sales Dates for Advance Records from January, 1912, up to and including December, 1912:

Shipping Dates, 8 A.M. Sales Dates, 8 A.M.

January Wed. 24th January Thu. 25th

February Fri. 23rd February Sat. 24th

March Sat. 23rd March Mon. 25th

April Wed. 24th April Thu. 25th

*May Fri. 24th May Sat. 25th

June Mon. 24th June Tues. 25th

July Wed. 24th July Thu. 25th

August Fri. 23rd August Sat. 24th

September Tues. 24th September Wed. 25th

October Thu. 24th October Fri. 25th

November Sat. 23rd November Mon. 25th

December Mon. 23rd December Tues. 24th

* Canadian Jobbers, May 23rd.

Any Jobber or Dealer who makes shipments of records, or places them on sale in advance of the hour specified herein, violates the terms of his Agreement, and will be dealt with accord- ingly.

"Gypsy Love" Impresses Critics

Limited space has prevented our printing all of the complimentary criticisms of "Gypsy Love," now running in Chicago, with Marguerita Sylva in the stellar role.

Here are a few more from New York papers, which will interest all Dealers who have been "boosting" the Sylva Records:

The Evening Post — "Without borrowing directly from the airs played by the gypsies, as Liszt did in his rhapsodies, Mr. Lehar, who is also a Hungarian, steeps his music, whenever his gypsy characters are singing, in the Lassu or Friss style of the Csardas, providing a sort of semi-Magyar atmosphere which is exhilarating."

The Morning Telegraph — "Now it is the peculiar gift of Franz Lehar that he touched the light in music with a sturdy and persuasive hand. The moment he was in his element of racy rhythms, highly colored waltzes and skilfully devised suggestions of the nature and salient and characteristic music of the gypsies, both he and his followers were frankly at home. The waltzes and dances were repeated and again repeated to the kindly expressed delight of those who in their hearts were clamoring for them."

The Sun — "Many of the numbers and most of the dances are in waltz time, and the one song, 'The Melody of Love,' has a particularly lilting refrain that is frequently repeated through the piece."

The Times — "Several of the gypsy airs in the piece have real distinction and national flavor, notably Jozsi's 'Gypsy Love' song, and the m?rch song in the second act. Ilmas waltz, 'When I'r« Waltzing With You,' is very pretty indeed, and there is no doubt at all that the town is doomed to another waltz, so far .as 'The Melody of Love' is concerned. You may like or not, but you can't forget it."

Evening Mail — "The music is incidental and con- sists of solos, duets, a trio, a quintet and ensemble numbers. The waltz tempo predominates, and the melodies of several of the waltzes are of the tvne that linger in the memory. 'The Melody of Love' is the waltz song that recurs most insistently. 'Gypsy Love,' "I Will Give Vou Ml for Love,' and the 'Land of Fancy' are other pretty numbers. But all the music is attractive ard breathes the fire and imagination of the gypsy spirit."

What is undoubtedly the best general habit any man in business dealing with the public can cultivate is that habit of calling customers by name when greeting them. With some peo- ple this is a sort of natural faculty, but the majority of people have to cultivate it. Be- cause of the difficulty, or some disinclination, many people in business for years neglect to cultivate it, and therefore fall short in the usage of the best quality in connection with merchan- dising.

There is nothing makes the customer feel at home so quickly when entering a store or business house as to have somebody greet him and call him by name. It touches the right spot somehow, and does more good than can be done by any other simple and easy method. Every man that goes about the country much un- derstands and appreciates this point, and the wonder is that so many merchants and store clerks neglect it.

This is such a strong point that the wonder is that really enterprising merchants do not in- sist on their clerks cultivating this habit, so that when a customer returns to the store the second time somebody will be able to recognize him ind make it a point to address him by name. Anyway, it is a good habit to get, and if you have never acquired it, try cultivating it. — Talking Machine World.

Password Please!

We recently heard of a safe with a Phono- graphic mechanism so attached that it could be opened only by the owner's voice. Before the safe can be unlocked the password must be spoken into the horn by the same voice which produced the original password Record.

Here is a suggestion for the Elks and other secret societies! Instead of flapping the left ear and scratching the right shin to get past the large dark be-buttoned individual at the front door, just slip over to the horn and gently murmur "Kluh-Klux — Kibosh" into its depths and presto, the door swings open !

Among the Jobbers

The Atlanta Phonograph Co., of Atlanta, Ga., has removed its Edison Jobbing quarters from 10 Walton street, to 4 Wall street (Peter's building).

W. D. Andrews, of Syracuse, N. Y., bought the Edison stock of J. A. Rickard & Co., of Schenectady, N. Y., during the past month.

12 Edison Phonograph Monthly, Jan., 1912

Concerning Record No. 900

The average Dealer, looking over our supple- ment for February, 1912, probably would not, under ordinary circumstances, give more than passing consideration to Amberol Record No. 900, "Kamenoi Ostrow," by the American Sym- phony Orchestra. The Record is one of such unusual beauty, however, and the selection on it has such a pretty inspiration behind it, that we feel constrained to here dwell at greater length on it than is possible in the limited space allotted to the Record descriptions in another section of the Monthly.

Kamenoi Ostrow, or Kamenoi Island in Eng- lish, lies in the Neva River near St. Petersburg. Any afternoon in summer if you walk to the furthest extremity of its pine-treed avenues, you can see Finland in the distance, beyond a strip of sea, silvered under this clear, northern light. The delicate white chalets of the rich Peters- burgers are set like pearls amid its greenness. Verdure and silvering lights are so rare in raw, blizzardly Russia that they make of this fitly a poetic spot, and when the chimes of the island bells break melodiously upon your ear you are ready to believe that Arcady is in Russia and not Greece.

It was like this when Rubinstein, the dreamy- eyed, wandered here, happy and enchanted with the bells. Their music so haunted his ears that on his return to the chalet of the Grand Duchess Helene, whose honored guest he was, he wrote his famous sonata of "Kamenoi Ostrow," in which the soft chimes of the bells ring as sweet- ly as they do still on the island.

The sympathy of his remarkable hostess, who divined the bud of genius in him long before it flowered, and the appreciation of the cultivated circle surrounding her helped him to that con- fidence necessary for his first authoritative work. No wonder he was so happy here that his hap- piness sung itself out of him. For who was he to be on an equality with the autocratic aristoc- racy of Russia? A Jew, against whose family the Emperor's edict forbidding them even to dwell in any one place had worked such hard- ship that the elder Rubinstein cannily turned Christian.

Wonder-eyed, he used to watch his mother, a cultivated German, when she was at the piano. At five he had constructed for himself a violin out of some old pieces of wood and discarded elastic. Soon he became a boy prodigy, one of the few instances where youthful precocity has made good in maturity. When he was only ten

years old, in 1839, he enthralled his first concert audience, and all through the cholera plagues of 1848, 1849 and 1850, all Russia, with its "eat, drink and be merry, for to-morrow we die" recklessness, rushed to hear the musician.

From pianist he leaped upward to opera com- poser. It was on the first night of his first opera in St. Petersburg that the Grand Duchess Helene met him and told him "he would come to some- thing yet." Their friendship grew until she made him one of her own circle in Kamenoi Ostrow, and from that friendship of a great lady for an outcast and wanderer and its idyllic surroundings flowed the work of Rubinstein's that his lovers love the best.

We firmly believe that Dealers, by their con- certed efforts and interest, can make a "special" out of this particular Record. It is not one that will appeal, without some particular argument, to the class of people who ordinarily buy the latest popular rag-time "hits," but we are anx- ious to determine just how far Dealers are able to make it go, by telling their customers (in all classes) what we have reviewed here.

You Never Can Tell

The opening of Franz Lehar's new opera, "Gypsy Love," calls to mind the following in* cident which occurred when "The Merry Widow" was in rehearsal.

One of the leading critics came to the theatre and demanded, after his usual custom, to be admitted. He met with a blank refusal from Lehar, the composer. The manager, however, anxious to placate him, took him aside and whispered that it really didn't matter, because in a week's time another piece would be in re- hearsal, which he would be welcome to see. "This just shows how an expert may be mis- taken," said Lehar, in relating this incident re- cently. "The 'Merry Widow' ran in Vienna alone for a year and nine months."

Superfluous, Yet Pleasant

I would like to say here that the lasting qual- ities of an Edison Phonograph are really re- markable. I have had mine over fourteen years, and it is played four or five evenings out of every week. The repairs for the entire period do not amount to $4.50. Certainly the new Repro- ducers, Diaphragms, Horns and the Amberol Attachments cost more, but they all added to the value of the machine. All things consid- ered, the Edison Phonographs and Records have no equal, and never did have. — W. G. Blitz, 61 Excelsior St., Pittsburg, Pa.

Edison Phonograph Monthly, Jan., 1912 13

The Other 13,000

On October 24th and 25th, the Northern Maine Grangers' Fair was held in the Cari- bou Opera House. The stage of the theatre seemed the most desirable spot of all for an exhibit of Edison Phonographs and Records, so our local Dealer, C. P. Hussey, "grabbed" it. At the time "Scotty" (he of corpulent fame), was making one of his famous Edison "clean- up" trips through that section of the country and assisted Mr. Hussey and his Edison De- partment manager, "Bert" Parsons, to do the job up "brown." The trio "went to it" in great shape, and it goes without saying that things never lagged around the Edison exhibit. If Mr. Hussey wasn't practising some of his fine sales- manship on prospective buyers, or if Mr. Par- sons wasn't explaining some of the "stunts" he learned at the factory on a recent visit, "Scotty" was "putting over" some of his famous "yarns." Anyhow, the exhibit was a great success; Mr. Hussey and his associates kept everybody happy and also had time to sell a number of machines and Records besides.

The newspapers of Frederick, Md., recently commented as follows (without solicitation) in their columns on one of the Edison displays in the window of the store of H. F. Shipley, our Dealer there:

"The window in the Phonograph department of Shipley's store has been attractively fixed up with a display of Edison Phonographs and Records."

"One of the show windows of H. F. Shipley's store presents a fine appearance with its display of Edison Phonographs and Records."

If our complete window displays will attract so much attention in a city like Frederick, it stands to reason, doesn't it, that they'll do the same in yours?

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Do you ever stop to notice how the other Dealers do it? This is the interior of the store of A. E. Hagensick & Co. of Iowa Falls, Iowa. They took up the Edison line as merely a side line in 1909, and now it is one of their "lead- ers." Why? Because they realized the neces- sity of making an attractive and interesting display of their goods. Because they knew that every moment of intelligent thought given to this important matter gives ample compen- sation in sales.

E. A. Vaughan, an Edison Dealer of Prince- ton, 111., has recently come to our notice in the light of a practical philanthropist. Having on hand a great number of Standard Records which had been sent to him under an old ex- change plan, he conceived the happy idea of sending these Records and a machine to a hos- pital in Princeton. The many expressions of appreciation and gratitude from both patients and officials of the hospital show clearly that Mr. Vaughan has, through his kindness, won many staunch friends in his heme town. Not only has he succeeded in making lighter many a dreary hour in the hospital, but he has estab- lished a large clientele of Edison admirers and prospective buyers.

We wish to particularly caution all Dealers to specify carefully on their orders to Jobbers the kind of Records desired. Our new 75c. Records will always be designated by the title "Edison Amberol Concert Records." The 50c. Records will still be called "Edison Amberol," and the 35c. Record "Edison Standard."

14 Edison Phonograph Monthly, Jan., 1912

When Three is Company

As an entertainer, the Edison Phonograph is a wonderful thing. It brings the talent of the world's greatest artists into the home and places it at the disposal of whoever cares to listen. The

Edison Phonograph

has every improvement and advantage which the genius of Thomas A. Edison has been able to suggest. Put one in your home. Your whole family will welcome the new songs, the good stories and the bright music. There is an Edison Phonograph at a price to suit every purse. There are new records of all the new music and songs every month. We will gladly demonstrate and explain this greatest of all home entertainers.

Edison Phonographs,$15.00to $200. Ed ison Standard Records,35c. Edison Amberol Records (play twice as long), 50c. Edison Grand Opera Records, 75c. to $2.00.

(Mortised for Your Name and Address)

This Complete Edison Advertisement Free!

An electro of this complete Edison advertisement, mortised at the bottom for the insertion of your name and address, is in our Advertising Department, marked for you. However, we are not going to mail it until you say positively that you want it. But, of course, you do want it, just the same as you want everything else that will contribute to your success as an Edison Dealer. Say when ! Don't ask for the electro unless you propose to use it, for it cost quite a little to prepare. Specify "Ready-made ad electro No. 29."

If you prefer a cut of the illustration only, specify "stock electro No. 791."

Edison Phonograph Monthly, Jan., 1912 IS

Advance List

of Edison Amberol and Edison Standard Records

for March, 1912

rHE Amberol and Standard Records listed below will be shipped from Orange in time to reach all Jobbers in the United States and Canada before February 24th, 1912, all things being favorable, and they may be reshipped to Dealers at 8 A. M. on February 23rd. They must not, however, be exhibited, demonstrated or placed on sale by Jobbers or Dealers until 8 A. M. on February 24th, 1912. Supplements, Phonograms, Bulletins and Hangers will be shipped with Records. These may be distributed to Dealers after February 20th, but must not be circulated among the public before February 24th. Jobbers and Dealers may, however, deposit Supplements and Phonograms in Mail Boxes or Post Offices after 5 P. M. on February 23rd for de- livery on the morning of the 24th. Jobbers are required to place orders for March Records on or before January 10th. Dealers should place March orders with Jobbers before January loth to insure prompt shipment when Jobber's stock is received.

Edison Amberol Concert Records

75 CENTS EACH IN THE. UNITED STATES; $1.00 EACH IN CANADA

IT has been our belief for some time that Phonographdom would appreciate something of even a more finished and classical nature than is afforded by the Amberol Records.

To test our theory, we placed on our February list three Special Amberol Records made by two famous artists, Marie Rappold and Albert Spalding.

So complete was the success of this innovation that we have now established a special division for Records of this improved style, to be known hereafter as Edison Amberol Concert Records.

Under that head we are offering for this month Records by the same artists who contributed to our February list, and a solo by the great Riccardo Martin, as an added attraction.

28008 Agnus Dei Marie Rappold This selection, sung in Latin by the great soprano, Marie Rappold, will be a welcome addi- tion to the collection of all lovers of sacred harmony. The composer, George Bizet, is famous for many successes, and as the composer of "Carmen," he is ranked among the most distinguished modern French composers. The original musical setting has been care- fully followed out by the introduction of a harp and 'cello obligato, thus securing the remarkable combination of one of the sweetest soprano voices of to-day with the two most beautiful instruments of the musical world. The music for "Agnus Dei" is published by G. Schirmer, New York City.

28009 Good-Bye Riccardo Martin There are thousands of person's who have been thrilled and inspired by Tosti's "Good- Bye." It is one of his best known songs and serves as a perfect example of his wonderful genius for mood-expression in song composition. The piece is full of the sorrow and even hopeless indignation of enforced parting. Riccardo Martin displays, in his singing

of this masterpiece, all the emotional ability and beauty of voice which have combined to make him one of the best known tenors on the operatic stage. The great final climax of the song is wonderfully enhanced in effect by the excellent orchestral accompaniment. The words of this number are by G. J. White-Melville.

28010 Meditation — "Thais" Albert Spalding There are few things more delightful to hear than a finished performance on a violin,

of a selection from a great opera, written by a famous composer. Thais, written in 1894 by Jules Massenet, the noted French composer, has always been popular, especially among those gifted with a true understanding of fine music. "Meditation" is one of the most impressive parts of the opera, being played between the first and second scenes in the second act. It is a sublime melody, religious in character and sentiment, written in the form of a violin solo with a piano accompaniment of sustained harmonies. Mr. Spalding's rendi- tion is on a par with the many others which have so justly won him fame in the musical world. Andre Benoist, known the world over as the accompanist of many famous vocalists and instrumentalists, assists Mr. Spalding at the piano.

{Always specify on your orders whether you want Amberol or Standard Records.)

16 Edison Phonograph Monthly, Jan., 1912

Edison Amberol Records

UNITED STATES LIST, 50 CENTS; CANADIAN, 65 CENTS

924 War March of the Priests — "Athalia" Edison Concert Band

Mendelssohn, at the special command of his kirg, wrote this stirring and martial com- position as incidental music to Racine's "Athalie." The music, consisting of an overture, a march and six vocal pieces, was first performed in its entirety at Berlin 1845. The fact that it frequently appears in philharmonic and symphony society programs seems to predict great popularity for this unusually fine Record.

925 Inflammatus — "Stabat Mater" Agnes Kimball and Chorus

Another beautiful high grade sacred Revere in the Edison series of one of the most impressive selections from the famous oratorio "Stabat Mater," written by Gioachino Antonio Rossini, who is also the composer of the "Barber of Seville." Agnes Kimball sings the soprano solo in English and a quartet composed of Elizabeth Spencer, soprano; Nevada Van der Veer-Miller, contralto; Reed Miller, tenor, and Frank Croxton, bass, adds its concerted harmony to heighten the effect of Miss Kimball's delightful perform- ance. Records of this character are winning for the Edison a high place in the regard of those who are critically inclined. Orchestra accompaniment.

926 A Dream of Paradise R. Festyn Davies

Lovers of sacred music will be charmed by this song of Hamilton Gray's, so peculiarly adapted to the beautiful sentiments expressed by Claude Lyttleton, the writer of the words. To many it will be an old favorite made dearer by Mr. Davies' excellent rendition. Orches- tra accompaniment.

927 The Elite March John Kimmble

We have listed a number of accordion Records in the past and without exception they have proven very popular. This march, played by one of the best known accordion players of the day, will win especial favor, both because of the skill displayed by the artist and because of the introduction of the famous English march song "Soldiers of the King." Piano accompaniment. Music by Edgar De Veau.

928 Believe Me, If All Those Endearing Young Charms Dr. Franklin Lawson

As most everyone knows, the words of this delightful old love song are by Tom Moore. The air is evidently of Irish origin, although there has always been some doubt on that point. For years it has charmed the world, and grows more beautiful in theme and senti- ment every time one hears it. Dr. Lawson sings it most artistically, fully up to his reputation as one of New York's leading concert tenors. Orchestra accompaniment.

929 23rd Psalm — Chant and the Lord's Prayer 5th Ave. Presbyterian Church Choir

A beautiful and dignified sacred Record made by the Fifth Avenue Presbyterian Church choir (New York) composed of Mary Hissem de Moss, soprano; Cornelia Marvin, con- tralto; Edward Strong, tenor, and Frederick Martin, basso. There are many striking chords and the harmony throughout is excellent, the voices blending perfectly with the organ accompaniment. This Record cannot fail to make a strong impression upon lovers of good music.

930 Cradle Song Elsie Baker

Kate Vannah, composer of many dainty songs like this one, has set to very appropriate music the poem by Eben E. Rexford. Elsie Baker, a new Edison artist, is gifted with one of the rarest of contralto voices of remarkable depth in the lower and great brilliancy in the upper registers. Its rich velvety quality is one of its most potent charms. She has recently received flattering offers from two operatic impresarios and it is not unlikely that she may be heard in one of the leading opera houses in America. The proper sub- duing of the orchestra accompaniment renders this a most artistic Record. Published by White-Smith Music Publishing Co., New York City.

931 Funeral March of a Marionet American Standard Orchestra

Gounod, the well-known French composer, originally intended this composition for a ballet number. It is humorous in form and title, but possesses all the musical charm and merit of the composer's other works, and has become widely known as an orchestra concert number. The American Standard Orchestra interprets it in a manner that betokens careful study of its theme. Published by Carl Fischer, New York.

932 After the Honeymoon Maurice Burkhart When the Berlin-Snyder combination produces a comic song it is an assured success. Maurice Burkhart, famous as the originator of "My Bruda Sylvest," produces his first Edison Record in this capital "hit." The song deals with the trials of married life as against the joys of courtship and is a sure cure for "the blues." Orchestra accompaniment. Published by the Ted Snyder Co., New York City.

(Always specify on your orders whether you want Amberol or Standard Records.)

Edison Phonograph Monthly, Jan., 1912 17

933 The Old Time Street Fakir Porter and Harlan

The old-time patent medicine man is with us again. The type is rapidly disappearing, but Porter and Harlan — well known to many as the makers of Record No. 677 ("Congressman Filkins' Home Coming")— have put him on record as a fun maker. A good, snappy quartet completes the entertainment.

934 Don't Be Ashamed You're Irish Lottie Gilson and Chorus Lottie Gilson has made many thousands of friends among theatre-goers, a large number of whom have renewed their acquaintance through her singing for the Edison. They will be delighted with her Irish brogue in this new Record. One can fairly see her parading up and down the stage to the orchestra accompaniment. A mixed quartet adds its voice

to swell the chorus. The Record will appeal to all true sons of Erin — and a good many more. Words and music, William Cahill ; publishers, F. B. Haviland Publishing Co., New York City.

935 Has Anybody Here Seen Kelly? Sousa's Band This Record is of unusual interest — an instrumental parody on that far-famed comic Irish song "Has Anybody Here Seen Kelly?" Mr. Bellstedt, arranger of the "Merry Widow Humoresque" has again shown marked ability in comic instrumentation. Sousa's talented musicians enter completely into the humorous spirit of the piece, making of it a most entertaining and amusing Record.

936 Mine Irving Gillette Irving Gillette needs no special recommendation to Edison owners for his Records are always entertaining. "Mine" is a beautiful love ballad with words quite out of the ordi- nary, and recalls the familiar "Love Me and the World is Mine." It was first introduced

by William Hinshaw, baritone of the Metropolitan Opera Company of New York City, to whom the ballad is dedicated. A fine orchestra .accompaniment adds to the attractive- ness of the already popular number. Words, James W. McGee and Paul Benedek; music, Alfred Solman. Published by Carl Laemmle Music Company, New York City.

937 Another Rag Premier Quartet Yes, another rag, but then there's always room for one more and when you hear this raggy rag you will wish for still another! It is written by Theodore Morse (music) and

D. A. Esrom (words), composers of "The Washington Waddle" (Amberol No. 827) and "I'd Love to Lead a Military Band" (Amberol No. 855). The Premier Quartet of male voices has made a world-wTide reputation for itself in songs of this type and does not disappoint. Orchestra accompaniment. Published by Theodore Morse Music Co., New York City.

938 Mandy, Come Out in the Pale Moonlight Walter Van Brunt This song has become so popular, particularly in the West, through its repeated singing

by Aaron Gordon, and others in vaudeville, that we are listing it in response to many requests. Walter Van Brunt has established himself firmly in the hearts of Edison enthusiasts and by way of keeping up the good work uses his tenor voice to excellent advantage in this selection. The words and music of "Mandy, Come Out in the Pale Moonlight" are by Leonard Marx. The melody is catchy and tuneful — the words much above the average in popular songs. Orchestra accompaniment. Publisher, Charles I. Davis, Cleveland, Ohio.

939 Hula Hula Medley — Two Step National Promenade Band An exhilarating two-step with a catchy swing, recorded in strict dance tempo. It includes four popular "hits," "My Hula Hula Love," "The Red Rose Rae," "Oh! You Beautiful Doll," and "The Oceana Roll.'" Outside- of its value for dancing purposes, the Record merits particular attention from an entertainment star, J point. Published by Jerome H. Remick & Co., New York City.

940 Silver Star Ada Jones and Billy Murray Another "Silver Bell!" "Silver Bell" was one of the most catchy and popular songs ever produced on the Phonograph and this Indian love song is sure to make the same wide appeal. Ada Jones and Billy Murray are old favorites and their performance on this Record will strengthen their present grip on the affections of Edison owners. In their usual capable fashion, our recording experts have interwoven tuneful bell effects between verses, and worked up the orchestra accompaniment to make it stand out most attractively. The words are by William R. Clay, and the music is by Charles L. Johnson, the com- poser of the "Iola" intermezzo, Standard Record No. 9417. The J. W. Jenkins & Sons Music Co., the publishers, are Edison Jobbers in Kansas City, Mo.

941 Pussy's in the Well Manhattan Ladies' Quartet The old familiar nursery rhyme in an unique musical garb. A quartet of female voices

is always a novelty. This organization composed of Irene Cummings, first soprano; Mabel Meade Davis, second soprano; Annie Laurie McCorkle, first alto, and Anna Win- koop, second alto, is a favorite one in the East. The first Edison Record by these artists is highly enjoyable and is greatly enhanced by orchestral embellishment. Music, George B. Xevin ; publishers, White, Smith Music Publishing Co., New York City.

(Always specify on ycur orders whether you want Amberol or Standard Records.)

18 Edison Phonograph Monthly, Jan., 1912

942 'Lizabeth Ann Campbell & Gillette

An amblin' sort of coon love song, with rather a prettier melody and better words than the average. Theodore Morse and D. A. Estrom, writers of them, are responsible for "By the Dear Old River Rhine," sung by the same artists on Amberol Record No. 872. Camp- bell and Gillette are prime favorites with the Edison public and try earnestly to make each of their Records better than the last. They have certainly succeeded in this instance. Orchestra accompaniment. Published by Theodore Morse Music Publishing Co., New York City.

943 Coronation March — "Die Folkunger" Edison Concert Band

"Die Folkunger" is undoubtedly the most important work of Edmund Kretschmer (1830- 1908), and was received with great favor upon its initial performance at Dresden in 1874. The next year Kretschmer carried off the highest individual honors at the first "saengerfest" in the city. The Coronation March is admittedly one of the most striking parts of the opera, and produces a truly inspiring Record when interpreted in such admirable fashion by our Concert Band. Publisher, Carl Fischer, New York City.

944 Driving Home the Cows from Pasture Walter Van Brunt and Chorus

Armstrong and Clark, the writers of this selection, style it "The Cock-a-Doodle-Doo Song." One may gather from the title that the song is a rural march ballad and leans towards the sentimental. Walter Van Brunt sings the verses in his customary excellent style. When a carefully balanced quartet of mixed voices joins him in the refrains the "Edison attention to 'performance' " is plainly evident. The orchestra accompaniment is particularly well conceived. M. Witmark & Sons, New York City, are the publishers.

945 Crucifix Reed Miller and Frank Croxton

The sacred song here sung by Messrs. Miller & Croxton is well known in church music, particularly under the name "Come Ye That Weep." It was written originally by Jean Baptiste Faure, composer of "The Palms," but is most frequently heard in the form we present — a translation and adaptation by Theodore T. Barker. One of the most impressive Records of a sacred song we have listed in some time. Published by Oliver Ditson Co., New York City.

946 Baby's Eyes Harry Anthony

Harry Anthony's Record No. 22 ("Daddy") was one of his most artistic and for that reason we have had him sing this quasi-companion piece "Baby's Eyes." Both songs are of Australian origin and possess a wealth of tenderness and simplicity peculiar to songs written on that island. The orchestra accompaniment is written in a not-too-accentuated waltz time, and Mr. Anthony's tenor voice carries the simple air very clearly and sweetly. Composer, \£aude.

*947 In the Golden Afterwhile Peerless Quartet

The many friends of the late Frank Stanley Grinsted (Frank C. Stanley) will perhaps be surprised to learn that he was a song writer of no little talent. "In the Golden Afterwhile" is from his pen and has always been one of the great favorites of the Peer- less Quartet, singing in concert. By special arrangement "the boys" of the quartet have turned over the money earned in making the Record to Mr. Grinsted's widow and four children. We have also arranged that full royalty for every Record sold shall be sent them through the courtesy of M. Witmark & Sons, New York, Mr. Grinsted's publishers. The purchase of the Record will give added satisfaction to the buyer through knowledge that the act is contributing to a very worthy cause. Orchestra accompaniment.

948 I Want to Be Down Home in Dixie Collins and Harlan

Here is the great "hit" in May Irwin's new show "She Knows Better Now," in which it is sung by the star herself. It is a real "coon" song of the most infectious variety, and certainly loses none of its catchiness through the able rendition of Collins and Harlan. Mr. Harlan is just getting around again after his long illness, and his voice sounds fresher and more pleasing than ever. Our orchestra has caught the spirit of the accompaniment in fine style. The words and music are the efforts of the always successful Berlin and Snyder. The Ted Snyder Co. of New York City, published the song.

949 Marry a Yiddisher Boy Premier Quartet

As its title indicates this song tells in an amusing yet inoffensive way of the virtues of "Yiddisher" boys as husbands. The Premier Quartet is not content to render the song "as written," but introduces a number of effects that add much to its enjoyable features. George Botsford and Seymour Brown, writers of the music and words respectively, have contributed several songs to our catalog in the past few years. Orchestra accompaniment. Publishers, Jerome H. Remick & Co., New York City.

*This Record will be illustrated on cover of March Phonogram.

Edison Phonograph Monthly, Jan., 1912 19

Edison Standard Records

UNITED STATES LIST, 35 CENTS; CANADIAN 40 CENTS

10541 Silver Star — Intermezzo New York Military Band

An orchestra arrangement of the new Indian ballad sung by Ada Jones and Billy Murray on Amberol No. 940. As a matter of fact, this is the original form of the piece — its vocal arrangement was an after-thought. The piece is a great "hit" in the West, and it must be only a matter of weeks when it will enjoy equal popularity the country over. Composer, Charles L. Johnson; publishers, J. W. Jenkins & Sons Music Co., Kansas City, Mo.

10542 That Railroad Rag Edward Meeker Ed Meeker's rendition of this great rag song was such a "hit" on Amberol No. 869 that we decided to have the same artist make a Standard Record of it. "Casey Jones" was

an almost unparalleled success and "That Railroad Rag" is going "Casey" a hard race. Those who have heard Mr. Meeker's previous Records need not be told that he make it a point to bring out every word sharp and clear. Orchestra accompaniment. Music, Ed Bimberg; words, Nat Vincent. Published by the Head Music Publishing Co., New York City.

10543 Waiting Down by the Mississippi Shore Campbell and Gillette Coon love songs never fail to please and this one has already met with great success as Amberol No. 899. With this Record, Campbell and Gillette make their debut as Standard Record performers, though they have a long and enviable list of successes on the Amberol. Orchestra accompaniment. Words and music by Dave Reed. The Ted Snyder Co., of New York City, are the publishers.

10544 La Paloma Trio Instrumental "Arriaga" "La Paloma" (The Dove) was composed by R. Iradier, a Cuban. It is probably more widely known throughout Spanish speaking countries than any other selection, its popu- larity in Mexico being especially marked. It is a beautiful selection, possessing that rhythmical charm so characteristic of Spanish music. Mexican Amberol Record No. 6042 is a band arrangement of this selection, which is here performed by a trio comprising

a first and second mandolin and a guitar. The signal appropriateness of these instruments to this style of music is apparent at once.

10545 Oh, You Beautiful Doll Premier Quartet This catchy air won immediate success when brought out in vaudeville and is steadily increasing in popularity. The members of the Premier Quartet, who sang this same selection for Amberol Record No. 921, have again produced some startling harmony. Orchestra accompaniment. Music, Nat D. Ayer; words, H. Seymour Brown; publishers, Jerome H. Remick & Co., New York City.

Foreign Records for January, 1912

AMBEROL: U. S. LIST, 50c; CANADIAN, 65c. STANDARD: U. S. LIST, 35c; CANADIAN, 40c.

BRITISH AMBEROL (FOUR MINUTE) 14104 Mikado Waltz, Sullivan National Military Band

12392 Moore's Irish Melodies, Moore 14105 The Wearin' of the Green (Bagpipe)

H M Irish Guards Band w- N- Andrews

12393 Why Can't We Have the Sea in London? * 14106 The Rocky Road to Dublin (Bagpipe)

Godfrey & Williams Billy Williams W- N- Andrews

12394 Some Day You'll Know, Cooke & Fether FRENCH AMBEROL (FOUR MINUTE)

Albert Crawley .-... -. .„ t,-.. -r, ,. ,,

12395 Leave a Little Glimmer in the Fanlight, 17141 Scenes pittoresques— Fete Boheme Massenet .

Cliff e& Moore Stanley Kirkby 171,0T „ . T ., ,,, n ,, Garde Republicaine

12396 Imitation Sir Henrv Irving in the murder J7142 La v la la Liberte! G Maquis Paul Lack

scene from "The "Bells" Bransby Williams 1^143 Aida— Celeste Aidz, Verdi Paul Dangely

12397 When the Drums Begin to roll, 17144 La chanson des Gas d Irlande, A. Holmes

Findon & Darewski Florrie Forde tJ,t.K T , . „ . „c. . Louis Dupouy

1239S Young Tom O'Dovon, Kennedy & Russell l7145 La Juive— Cavatine— Si la ngueur, Halevy

David Brazell ,„,,*, ,.. ., „ . Paul Payan

12399 I'm on My Honevmoon, Mt/k, Weston & Scott 17146 Les p tites ouvneres, £ermau.r

Jack Charman Hennette Leblond

12400 Aye Waken O, Lauder Harry Lauder coc-Mru cTAvnAPn crxur* iv/iimitti^

12401 Goodbye Till We Meet Again, Lauder FRENCH STANDARD (TWO MINUTE)

Harry Lauder 18187 Palerme, A. D'Hack Paul Dangely

12402 I am a Roamer, Men delssohn Peter Dawson 18188 Alio! Mademoiselle, R. Desmoulins Paul Lack

12403 Baby Face, Ridgwell & Stevens Jack Pleasants 18189 Paul et Virginia, A. Valsien Henriette Leblond BRITISH STANDARD (TWO MINUTE)

14097 John Tames O'Hara, Murphy Florrie Forde SPANISH AMBEROL (FOUR MINUTE)

14098 In the Shadows, Finck Alhambra Orchestra 8049 Nina Pancha — Habanera, Romea y Valverde

14099 Come and Have a Look, Godfrey & Williams Alicia del Pino

Billy Williams 8050 El Pobre Valbuena— Habanera del Pom-Pon,

14100 El Abanico March, Javaloyes Valverde, hi jo, y Torregrosa

H. M. Irish Guards Band Felix de la Sierra y Jose Frances

14101 La-La-La-La, Rule Stanley Kirkby

14102 The Magic of Your Voice, Carr Hardy * SPANISH STANDARD (TWO MINUTE)

Albert Crawley 21286 La Alegria de la Huerta — Jota, Chueca

14103 Sweet Jenny Gray, Morse Jack Charman Felix de la Sierra

(Always specify on your orders whether you want Amberol or Standard Records.)

Jobbers of Edison Phonographs and Records

ALA., Birmingham — Talking Machine Co. Mobile — W. H. Reynalds. Montgomery — R. L. Penick.

ARK., Fort Smith — R. C. Bollinger Music Co.

GAL.., Los Angeles — Southern Cal. Music Co. San Francisco — Pacific Phonograph Co.

COLO.

Denver — Denver Dry Goods Co.

Hext Music Co.

CONN., New Haven — Pardee-Ellenberger Co.

D. C, Washington — E. F. Droop & Sons Co.

GA., Atlanta — Atlanta Phonograph Co. Waycross — Youmans Jewelry Co.

IDAHO, Boise — Eilers Music House.

ILL.., Chicago — Babson Bros.

Lyon & Healy.

James I. Lyons.

Montgomery Ward & Co.

Rudolph Wurlitzer Co. Peoria — Peoria Phonograph Co.

Putnam-Page Co., Inc. Q,uincy — Quincy Phonograph Co.

Phonograph

IND., Indianapolis — Kipp-Link Co.

IOWA, Des Moines— Harger & Blish. Sioux City — Harger & Blish.

LA., New Orleans — National Automatic Fire Alarm Co. Philip Werlein, Ltd.

MAINE, Bangor — S. L. Crosby Co.

Portland — Portland Sporting Goods Co.

MD., Baltimore — E. F. Droop & Sons Co.

MASS., Boston — Eastern Talking Machine Co.

Iver Johnson Sptg. Goods Co.

Pardee-Ellenberger Co. Fitchburg — Iver Johnson Sptg. Goods Co. Lowell — Thomas Wardell. Worcester — Iver Johnson Sptg. Goods Co.

MICH., Detroit — American Phono. Co. Grinnell Bros.

MINN., Minneapolis — Laurence H. Lucker. St. Paul — W. J. Dyer & Bro. Koehler & Hinrichs.

MO., Kansas City — J. W. Jenkins' Sons Music Co.

Schmelzer Arms Co. St. Louis — Koerber-Brenner Music Co. Silverstone Talk. Mach. Co.

MONT., Helena — Montana Phono. Co.

NEB., Lincoln — Ross P. Curtice Co. H. E. Sidles Phono. Co. Omaha — Shultz Bros.

N. H., Manchester — John B. Varick Co.

N. J., Hoboken — Eclipse Phono. Co. Newark — Edisonia Co. Paterson — James K. O'Dea. Trenton — John Sykes.

N. Y., Albany — Finch & Hahn. Buffalo — W. D. Andrews.

Neal, Clark & Neal Co. Klmira — Elmira Arms Co. Gloversville — American Phono. Co.

New York City — Blackman Talking Ma- chine Co. J. F. Blackman & Son. I. Davega, Jr., Inc. S. B. Davega Co. Greenhut-Siegel-Cooper Co. John Wanamaker.

Oswego — Frank E. Bolway. Rochester — Talking Machine Co. Syracuse — W. D. Andrews. Utica — Arthur F. Ferriss. William Harrison.

OHIO, Cincinnati — Milner Musical Co. Rudolph Wurlitzer Co. Cleveland — Laurence H. Lucker. Columbus — Perry B. Whitsit Co. Dayton — Niehaus & Dohse. Newark — Ball-Fintze Co. Toledo — Hayes Music Co.

OKLA., Oklahoma City — Schmelzer Arms Co.

OREGON, Portland — Graves Music Co.

PENNA., Allentown — G. C. Aschbach. Easton — The Werner Co. Philadelphia — Louis Buehn & Bro.

C. J. Heppe & Son.

Lit Brothers.

Penn Phonograph Co.

John Wanamaker.

H. A. Weymann & Son. Pittsburg — Louis Buehn & Bro. Scranton — Ackerman & Co.

Technical Supply Co. Willlamsport — W. A. Myers.

R. I., Providence — J. A. Foster Co. J. Samuels & Bro.

TENN., Memphis — F. M. Atwood. O. K. Houck Piano Co.

TEX., Dallas — Southern Talking Machine Co. El Paso — W. G. Walz Co. Fort Worth — L. Shepherd & Co. Houston — Houston Phonograph Co. San Antonio — H. C. Rees Optical Co.

UTAH, Ogden — Proudfit Sporting Goods Co. Salt Lake City — Consolidated Music Co.

VT„ Burlington — American Phono. Co.

VA., Richmond — C. B. Haynes & Co.

WASH., Seattle — Eilers Music House. Spokane — Graves Music Co.

WIS., Milwaukee — Laurence McGreal.

CANADA, Quebec — C. Robitaille.

Montreal — R. S. Williams & Sons Co., Ltd, St. John— W. H. Thome & Co., Ltd. Toronto — R. S. Williams & Sons Co., Ltd. Vancouver — M. W. Waitt & Co.. Ltd. Winnipeg — R. S. Williams & Sons Co., Ltd.

Babson Bros. Calgary — R. S. Williams & Sons Co., Ltd.

EDISON PHONOGRAPH MONTH

VOL. X

February, 1912

No. 2

EDISON WINDOW DISPLAY FOR MARCH, 1912. (See Page 4)

"XoAe EDISON PHONOGRAPH MONTHLY

CONTENTS FOR FEBRUARY, 1912

PAGE

Current Printed Matter 2

Oak Finish Opera Model 3

March Window Display 4

1, 2— A, B Catalog 4

Factory Repair of Reproducers 4

New Edison Talent 5-6

Record Return Guide 6

The Smile 7

Phonograph Settled It 7

Advice from a Far Country 8

Irving Berlin 8

Flood-proof 9

PAGE

Immortality 9

Joseph Dutton, Hero 10

Thomas A. Edison 10-11

Elk Records 11

Suspended List 11

One "Stroke of Business" 12

The Other 13,000 13

Yours for the Asking ! 14

Advance List of Edison Records for

April, 1912 IS

Irene Franklin Records 15

Foreign Records for April, 1912 19

Edison Johbers 20

Be Gay Anyhow

I don't care what the weather is— let all kinds be invented ! Let zephyrs zeph or bliz- zards bliz, I still shall be contended! All kinds have their peculiar joys to please the soulful native; naught atmospheric e'er annoys the man appreciative. When joyous sunshine is on file I find it most entrancing; I kick my heels and run a mile and do some song-and-dancing. When rain is pouring from the eaves, in endless torrents flowing, I watch the wet and sodden leaves, and say "The wheat is growing!" This plan of thinking of the wheat when days are soaked and soggy, brings consolation full and sweet — just try it when your're groggy. When winter days are stark and dour, I seek my chimney corner, and read "Nick Carter" by the hour, "Old Sleuth" and "Johnny Horner." When earthquakes jar this footstool loose, or cloud- bursts swamp the cities, / put my phonograph in use, and grind out playful dities. All weather is the same to me, and each day is a dinger ; I'm happy as a bumble bee that has a patent stinger. Walt Mason.

Phonograph to Record Trial

For the first time in this State (Mass.) Phono- graphs instead of stenographers are to take court room evidence.

An elaborate system of Phonographs and sounding boards has been installed in the Springfield Court House in preparation for the trial of Bertram G. Spencer next week for the murder of Miss Martha B. Blackstone. Miss Lucy Dow, who was Miss Blackstone's host, was shot at the same time.

As each of the phonographic records is filled it will be taken to another room to dictate to stenographers.

Attorney-General Swift, who will appear jointly with District Attorney Callahan, says the new system is more accurate. "We consider this case the most important of its kind in this State in years," said the Attorney-General, "and or- dered the phonographic system, which will be run by three experts from my Boston office, so that every word of testimony might be accurate- ly recorded." — New York Sun.

Current Printed Matter

Pinafore Supplement {Form 2126) — Dealing, in an attractive manner, with the revival of "H. M. S. Pinafore" by the Edison Light Opera Company, listed on Amberol Records No. 795, 320, 845, 888. Obtainable direct from the Ad- vertising Department.

The Plan Maker's Plan No. 3 {Form 2138) — An interesting and artistic folder containing a review of Irish music and a selected list of Irish Records. This is sent only to those Dealers who have expressed interest in the Plan Maker's Plans. If you haven't already joined the pro- cession, better fall in line now.

Irene Franklin Supplement [Form 2144) — A very attractive little supplement with a fine cut of the vaudeville star on the cover, and a costumed illustration for each Record, together with a short talk about Irene and her accom- plishments. Better circulate these freely, as they are Record-sellers.

Irene Franklin Placard {Form 2146) — Hanger with three large cuts showing the artist in the costumes worn on the stage when singing the songs listed. If you haven't one hanging in your window you are cheating yourself.

Get those three Irene Franklin Records — they are great/

^/Te EDISON PHONOGRAPH MONTHLY

Published by Thomas A. Edison, Inc., Orange, N. J.

NATIONAL PHONOGRAPH CO., LTD., VICTORIA ROAD, WILLESDEN, LONDON, N. W. NATIONAL PHONOGRAPH CO. OF AUSTRALIA, LTD., 364-372 KENT STREET, SYDNEY, N. S. W. COMPANIA EDISON HISPANO-AMERICANA, VIAMONTE 5 1 5, BUENOS AIRES. EDISON GESELLSCHAFT, M. B. H. IO FRIEDRICHSTRASSE, BERLIN. COMPAGNIE FRANCAISE DU PHONOGRAPHE EDJSON, 42 RUE DE PARADIS, PARIS.

All communications to The Phonograph Monthly should be addressed to the Advertising Department, Orange, N. J.

Vol. X FEBRUARY, 1912 No. 2

EDISON "OPERA" PHONOGRAPH IN

NEW FINISH

The mahogany finish Edison " Opera" Phonograph recently marketed has proved so popular in the trade that this writing finds our stock completely used up. A new lot is being handled as promptly as possible on manufacturing order, and until it comes through, we must ask the indulgence of Jobbers and Dealers who have unfilled requisi- tions on file.

Since it is quite plainly evident that the * 'Opera" is meeting a demand among prospective purchasers for a machine of the highest type from a mechanical and reproducing standpoint at reasonable cost, we have decided to make the type as attractive as possible.

The Trade will please note, therefore, that we propose supplying the model in a new finish — golden oak with ''Music Master" wooden cygnet horn to match, and suitable enameling of the mechanism and parts. This new finish is bright and refreshing in appearance, and will make a strong appeal to many who perhaps would not be attracted by the more sombre mahogany finish.

The list price of the oak finished "Opera" will be $85.00, subject to the usual trade discounts to Jobbers and Dealers.

The type is now ready, and orders should be filed with as little delay as possible.

4 Edison Phonograph Monthly, Feb., 1912

March Window Display

(No. 17)

{See illustration on cover) This attractive display is supported by either large or small service fixtures. If you have very small show window space, you can divide the display by first using the central portion or stage setting, showing with it uniform arrange- ments of records. It is only two feet six inches wide and your window surely is not smaller than this in width. Then if you use the tall standard on the right as a centerpiece, you can place a machine on each side of it — thus having two distinct displays from this one display setting.

The design is highly colored and can be easily set up. We called your attention to this display in last month's issue, asking for advance orders. While many promptly sent us orders there are still a great many who have not as yet respond- ed. You must know that window displays sell merchandise. You must know that Edison win- dow displays are not prohibitive in price. Three to four dollars a month has been the average expense to those who have placed standing or- ders and have used all the displays. If you do a fair business without them, you can rest assured that you will do far better by using them. Don't be skeptical ! Order this display and note the increased interest of spectators. Do it now before you forget it.

1, 2— A, B Catalog

E. B. Hyatt, Edison Dealer in Portland, Ore., has made a valuable suggestion concerning the Numerical and Alphabetical Catalog. He finds that after the catalog has been out for a time, that it is difficult to locate Records issued subse- quent to its publication. He, therefore, suggests that we leave blank pages at the end of each letter-list, thus enabling Dealers to paste the new Records alphabetically on these blank sheets.

This is impossible for us to do as it would almost double the cost of an already expensive catalog, but we take the liberty of amending Mr. Hyatt's suggestion as follows: Let each Dealer make up a little pamphlet to keep in the back of his catalog, lettered alphabetically so that each new Record could be pasted into it. Failure to locate a Record in the catalog would tnen merely necessitate turning to the "new supplement" and would cause no appreciable delay whatsoever.

Factory Repair of Edison Reproducers

{Dealers please co-operate)

In our offer to repair Reproducers at the fac- tory we are conferring a favor upon all who are interested in the selling of Edison Phono- graphs. Every one is annoyed by a scratching instrument, and that dissatisfaction will inevita- bly slacken the desire to own new Records. A smoothly working machine is a salesman ; first, of Records to the owner; second, of machines to the owner's friends.

Your experience has shown you that the deli- cate mechanism of the Reproducer car.r.st stand the handling to which it is subjected in many homes, and we feel sure that you will be anx- ious to benefit by our offer.

Mail a copy of our form letter to every Edi- son owner on your list. The letter is reproduced herewith:

TO EDISON PHONOGRAPH USERS.

Do you realize that more than half the pleas- ure you derive from the use of an EDISON PHONOGRAPH is by being absolutely certain that you are securing the best tonal results from the Record?

Are you aware that the best of Records will not produce good results if your Reproducer is out of order?

May we tell you that the majority of com- plaints we receive about unsatisfactory repro- duction of Records is due to the Reproducer being out of adjustment or needing some slight repair?

Don't you want the best results obtainable from a Record, and do you know that such re- sults may only be obtained by your Reproducer being in perfect condition?

Does YOUR Reproducer need repair or ad- justment, and won't you send it direct TO US to be put in good shape if we will fix it up at less than cost?

We have completed arrangements which will enable us to make repairs on Reproducers very promptly, at a nominal cost of fifty cents (50c) each, provided the sapphire or no other im- portant part is missing.

Send us your Reproducer via mail, carefully packed in cotton in a small box, on the outside of package write distinctly your name and ad- dress, or enclose a card, so we will know whom it is from, also write us at the time, carefully mentioning the serial number of Reproducer and enclosing postal order or stamps to the amount of fifty cents (50c) and on receipt it will be put in perfect condition and promptly returned to you via registered mail.

Yours very truly, THOMAS A. EDISON, INC.,

Orange, New Jersey.

Edison Phonograph Monthly, Feb., 1912 5

New Edison Talent

The Olive Mead Quartet

First and second violins, viola and violoncello

Organized in 1903, the Olive Mead Quartet has steadily won its way by untiring effort and constant devotion to its work, until it stands now as the most famous woman's string quartet in the world. The organization comprises Olive Mead, first violin; Vera Fonaroff, second violin; Gladys North, viola, and Lillian Littlehales,

violoncello. Any one of these women would be welcomed as a soloist by any leading musical organization, and their ensemble work is the finished product of almost daily rehearsals.

Three protracted tours to the Pacific Coast and innumerable appearances at colleges, clubs, concerts, etc., have centered the attention of the public upon these truly notable artists.

The newspapers of New York, and in fact of all the great cities, find nothing that is not com- plimentary to say of the Olive Mead Quartet. On every hand we find these four artists the subjects of unstinted praise and lavish en- comium.

Charles Hackett

Tenor

Charles Hackett, who makes his Phonographic debut this month, is a young tenor who has achieved remarkable success in concert work.

He comes from a very musical family and was fortunate in beginning his studies along that line at a very early age.

He first took up the piano and became a very thorough musician before turning his attention to the voice, which he began cultivating at seven- teen. His voice, though sweet, is notable for its masculinity, and its ready adaptability to strong dramatic singing, has gained for Mr. Hackett very flattering comments from many exacting critics.

Amberol Concert Record No. 28012 (BVloved, It is Morn) could not have been surpassed as a vehicle for displaying Mr. Hackett's versatility and power.

Irene Franklin

The Vaudeville Headliner

There are probably very few, in the aggre- gate, who have not howled with glee, on one occasion or another, at the inimitable character singing of vaudeville's greatest favorite, Irene Franklin. She has been a headliner for a long (but not too long) time, and we feel fortunate indeed in being able to announce that her first Records for any music-reproducing instrument are to be offered on the Edison Phonograph.

As a singer of character and "kid" songs, Miss Franklin stands to-day with no near rival, combining, as she does in her work, a keen ap- preciation of the smallest detail in the humorous possibilities of a piece, with a natural leaning toward the art of imitating. Furthermore, there is never any doubt that she thoroughly enjoys singing her songs. Her spirited, whole-hearted entry into the portrayal of any character which she assumes never fails to win new friends for her and enthusiastic applause from her old friends.

Edison Phonograph Monthly, Feb., 1912

Maurice Burkhart

Tenor

This young artist has gained a very enviable position among singers of popular songs. He makes a specialty of introducing new songs for the Ted Snyder Publishing Co., and has enjoyed very great success in this work. He is possessed of a most pleasing personality and his smile has won him many steadfast friends in the charmed circle of vaudevilledom. His first Edison Record is "After the Honeymoon" (Amberol No. 932) appearing on the March list, and we have no hesitancy in prophesying a wide sale for this Berlin-Snyder creation.

Elsie Baker

Contralto

Elsie Baker is gifted with one of those rarities of the musical world — a genuine contralto voice of great richness and resonance. There is in her singing an exhibition of comprehensive tech- nical knowledge together with intensive sym- pathy of feeling. She performs with remarkably good taste and artistic appreciation, never failing to arouse her audience to great enthusiasm.

A native American, she studied under Gil- christ and Thunder, in Philadelphia, and later under the famous Oscar Saenger of New York, with the result that she is one of the highest paid choir singers in the United States. Her concert and oratorio work in various cities has stamped her as an artist of the highest rank.

Record Return Guide for February

After February 1st, 1912, United States M to Z Jobbers and Canadian Jobbers may return to the factory for credit under the terms of the current 10 per cent. Record Exchange plan, Edi- son Amberol and Edison Standard Records list- ed up to and including the numbers given in the following table:

AMBEROL STANDARD

i Group $2.00 40040

1.50 35015

1.00 30037 1 B-112

Domestic 619 10475

British 12288 14042

French 17110 18168

German 15164 16180

Italian 7507 20612

Hebrew 10008 21023

Spanish 8013 12811

Filipine 8018 21266

Mexican 6126 20365

Portuguese 5093 19490

Argentine 7112 19784

Cuban None 20711

Porto Rican 8511 None

Swedish 9401 20551

Bohemian 9805 16544

Hungarian None 1 5792

Norwegian 9200 19900

Polish None 15697

Belgian None 18480

Danish None 1 5800

Holland-Dutch None 18472

Welsh 12203 12338

Hawaiian 11504 20716

Japanese None 12826

Chinese None 1 2768

Prettily Decorated Windows

One of the pretty windows of the many attractive ones in this city, is that of Harry F. Shipley on North Market street. Mr. Shipley has the four windows of his store all handsomely trimmed with holiday goods, but it is probably the phonograph window that attracts the most attention. _ The window contains a phono- graph and a number of records, and a boy and girl finding Santa Claus has brought them a phonograph. Many persons stop to admire this window. — Frederick, Md., paper.

The compliments quoted above were hurled at Harry Shipley, an Edison Dealer of Fred- erick, Md., who has sent us some samples of his hustling advertisements in the local papers. It is quite evident that he has progressed to that viewpoint which regards advertising as an in- vestment instead of an expense, and we are not at all surprised that he finds business good.

Realizing that originality is nine points of the window dressing law, J. D. Stage, of Blaine, Wash., has been busy developing his own ideas along this line. The samples of his work which we have had the good fortune to see argue very strongly in his favor, and lead us to recommend to those who cannot avail themselves of the reg- ular Edison window display service, that they "take thought on the window, what they shall put in it."

Edison Phonograph Monthly, Feb., 1912

The Smile

"To hold the mirror up to nature" is the avowed intent of the drama. But few of us realize that nature — human nature at least — is itself a mirror, for the character of our asso- ciates is reflected in our own dispositions. The man with a smile immediately finds friends wherever he may be, but the sour-visaged indi- vidual with the speak-to-me-and-get-bitten ex- pression is at liberty to crawl off in a corner and die, any time he feels so inclined. He is taken at his own valuation and nobody tries to make friends with him.

"To him that hath" — or to him that pretendeth he hath — is given much more than to him that foldeth the hands and saith "Verily business is rotten." Nobody does business with a man for charity's sake. Between a hustler and a "grouch" there is no choosing. You have noticed that the largest concern in any particular field never loses sight of that fact in its advertising.

Why? Because human nature tends to follow the band. Just so in your business — if you smile the smile of good-fellowship and prosperity, cus- tomers will be yours, but if you face the public with a forbidding gloominess, the hinges on your door will show a tendency to rust.

You, as a Phonograph Dealer, are in the music business. And music is the expression of joy and mirth, or of beautiful thought. Therefore, it behooves you to suit your manner to the char- acter of your trade and not to convey the im- pression that you are an undertaker.

If you believe that the personality of its pro- prietor has nothing to do with the prosperity of a store, go into some strange concern and see how you feel when you come out. If you are attended by a pleasant clerk, you will uncon- sciously register a vow to buy from that place again. If you are treated like a typhoid germ by some Great Stone Face, there will be a heavy dark line across that store's address in your calling list.

So make your personality help you to sell your goods and you will soon find that cheerfulness and prosperity go hand in hand.

Big Demand for "Gypsy Love" Score

Walter Eastman, manager of Chapell & Co., Ltd., states that the demand for the music of the latest Lehar success, "Gypsy Love," is develop- ing remarkable proportions, not only in Chicago, where the operetta is proving the hit of the season, but in practically every section of the country. — Music Trade Review.

Phonograph Settled It

"No use bothering to write letters over this deal," said Mr. Sharp to Mr. Law. "Call me up some day and we'll fix the whole thing over the telephone."

Mr. Law said that, was all right and went into executive session with himself. He knew that Mr. Sharp's mental and moral qualities were inadequately hinted at by his name. He was equally well satisfied that if he didn't get Mr. Sharp down in black and white that knife-edged gentleman would repudiate any understanding they might reach, if the bargain proved a disastrous one to him later on. Never- theless, a few days later Mr. Law called Mr. Sharp to the 'phone. "What's your best figure?" asked Mr. Law, pressing a button by the side of the telephone receiver.

"Thirty-two dollars a ton," Mr. Sharp said.

"I do not recognize the voice," Mr. Law said. "To whom am I speaking?"

Mr. Sharp told him, giving full initials. Mr. Law asked if this was the Mr. Sharp of the Mont Pelee Turnip Company, and Mr. Sharp said it was. So the bargain was reached. A little later on Mr. Sharp found that he would lose money by it, whereupon he blandly refused to carry it out. He said that he had never made such an agreement. Mr. Law talked to him briskly over the telephone. Mr. Sharp was suave but determined. He had never entered into such a foolish bargain. Had Mr. Law any letters to prove his statements?

"Something better," said Mr. Law. Listen.

Whereupon he turned the horn of the phono- graph toward the telephone and Mr. Sharp heard over the wire his own voice giving his own name and office address, and then making a trade agreement with Mr. Law. It would have convinced any jury.

"Enough," said Mr. Sharp. "You win. I'll settle."

Law had simply spliced the receiver of his telephone extension to a recording phonograph. Total cost, nothing. Total gain, enough to keep Mr. Law busy at a profitable job for the next year. — York, Pa., Daily.

Mr. Dealer, you can do lots with those Elk Records if you hustle. Take them up to the local lodge rooms just as soon as you can get them. Or get a list of the Elks in your town and arrange a Special Elks' Concert at your store. And while they are feeling enthusiastic over the Elk Records, play a few others.

8 Edison Phonograph Monthly, Feb., 1912

Advice from a Far Country

A. Baiting, of Nelson, New Zealand, has been in the business of selling Edison Phonographs for upwards of twenty-three years, and in all that time he has found that it pays to carry a large stock, and keep same with a proper sys- tem. Mr. Baiting has doubtless had ups and downs in his business, as everyone has, but from his twenty-three years of experience he has come to the conclusion that it pays to stick to the Edison line to the exclusion of all other makes. Mr. Baiting's own words on the subject are:

"During the twenty-three years that I have been in the Phonograph business, I have han- dled several different makes of Machines, Rec- ords, and Attachments, and I find that the 'Edi- son' Machines and Records are the most satis- factory in every respect. I find that keeping the other makes of Records only caused more work and no more sales. For an instance, a customer would come in and hear some Edison Records, and then ask to hear the other makes of Rec- ords, and in the end he would take the Edison in preference, so I have given up all the other makes, and now I am purely an Edison Dealer.

"My advice to small Dealers is to stock only the popular Machines and Records, and they are the 'Edison.' Keep a good stock of Machines and Records, advertise well, and success will follow. Of course, there are other things that are required to become a successful Dealer, such as a good system. Dealers should remember that system is the backbone, and punctuality is the soul of any business.

"Small Dealers who cannot afford to keep a repair man should become acquainted with the working parts of the different Machines, and learn to repair, and keep repair parts in stock.

"Not having had any business training my- self, I have had to learn from day to day. But, however, I have found the 'Phonograph Month- ly' of great help to me."

A Queensland Dealer, with his eyes open for business, gives us the following interesting little news item:

"Circumstances recently taught me that the Edison Phonograph can speak for itself, and if one only uses his brains in keeping it under the public's nose, as it were, it must win.

"Here's an instance: An agent came to this town with some very elaborate talking machines and rented a large room to demonstrate them. On the first day he spent considerable time in explaining the merits of the machines to two Scotchmen, who decided to call and purchase a machine before leaving town, but it happened, unfortunately for the agent, that the two men came my way, when I had an Edison Standard going. I managed to get their attention long enough to play a few Scotch Records, com- mencing with Hector Grant's 'Lassie Dinna Sigh for Me,' this being a loud, clear Record with a good swing. It will always lift a Scotch- man's foot. I had no voice, so just put on the Records, and finished up by selling the Machine

and twenty Records, and I am persuaded that a dumb man could sell Edison Phonographs as well as any man if he uses good judgment in selecting the Records to play to his audience."

Irving Berlin

It is stated that Irving Berlin, author of "Alexander's Rag-time Band," and other "hits" too numerous to mention, has made close to one hundred thousand dollars through his song writ- ing, in the two and a half years he has been in the field.

His rise in the realm of popular music has been rapid. Four years ago he started his career as a singer of illustrated songs in a mov- ing picture house at a salary of $15.00 a week. To draw down that sum, he sang ten times a day!

His first bid for fame as a popular song writer was a number entitled "Queenie." He presented it to a score of music publishers without success; the same publishers later of- fered him contracts larger than ever were offered a song writer to write exclusively for them.

"Queenie" was at last accepted by the Ted Snyder Co., and Mr. Berlin has shown his grati- tude by writing for the concern numerous other songs, the popularity of which has placed the Snyder Co. in the first rank of music publishers.

A number of his successes, including "My Wife's Gone to the Country," "Mendelssohn Tune," "Call Me Up Some Rainy Afternoon," "Grizzly Bear," "Stop, Stop, Stop!" "Kiss Me, My Honey, Kiss Me," "Piano Man," "Dreams, Just Dreams," "When I'm Alone I'm Lone- some," "When You're in Town" and "Alexan- der's Rag-time Band," have appeared on Edi- son Records and are now available. His latest compositions, "That Mysterious Rag," "Ragtime Violin" and "After the Honeymoon" are con- tained in our late Record lists.

The man who stays in the retail business, and succeeds in the future, will be the big man, the man who is a student of human nature and the man who knows how to sell goods and sell them right. It will be the man who knows how to cope with the traveling salesman. Summed up and boiled down, the man who stays in the, re- tail business in the future has got to be a real man. He must be a man of broad mind. He must be a man who realizes that it is not a question of manual labor, but a question of busi- ness judgment and of good common sense. — Merchants Trade Journal.

Edison Phonograph Monthly, Feb., 1912 9

Flood-Proof

Immortality?

John W. Greenan of Austin, Pa., lost his personal and household effects in the recent terrible flood which swept that town. Search revealed this Edison Phonograph (shown above) in the ruins, and he shipped it to the factory. When we wound it up, it ran just as if there never had been a flood. No, we are not going to guarantee our machines to be calamity-proof, but we feel that this is a rather eloquent (though silent) testimony to the quality of material which we use. It is to be regretted that the machine did not happen to have a blank Record in position at the. time of the disaster — we might have had some inter- esting inside information concerning it!

Edison Goods the World Over

Street scene in Caracas, Venzuela, showing the

location of the Edison Dealers, Enrique

Arvelo and Phelps.

Two French scientists have invented an adap- tation of the Phonograph by which, they declare, the vibrations of the human heart may be re- corded.

The Phonograph is to solve the problem of historic preservation for all time. The newly formed Modern Historic Records Association has as its mission the making of Records by great men of the present day. These Records will then be stored in a building embodying all the knowledge and skill of modern art and science in its opposition to the distinctive forces of Man and Nature.

The names of the incorporators of the society, together with the object of its members, were first inscribed on vellum, then sealed in a glass tube, and finally buried in concrete.

The next step was the operation of a Record, said to be the only one in existence, made by the voice of Thomas A. Edison. This will be the first Record preserved by the society — a fitting tribute to the man who has made the incorporation of such a society possible. Thou- sands of years hence descendants will be priv- ileged to hear the voice of "the Wizard" to whose genius they will owe their absolutely accurate knowledge of the events of our time.

The society points out that history, gathered by our present methods of written documents, is really conscientious guesswork and is subject to constant revision through new discoveries. This element of uncertainty is to be completely eliminated by the preservative methods to be employed by the society.

The repository for the Records is to be more durable than the Pyramids of Egypt. The building will be placed upon a site free from floods and earthquakes and subject to as slight meteorological changes as possible. Concrete reinforced with steel is obviously the material to be used, but that is not yet absolutely water- proof and would be subjest to the action of frost. The vaults will be constructed some- what similar to bank vaults, though subject to minor alterations to suit the exigencies of their unique service.

The formation of this society marks a new era in the world's history and is a fulfillment of one of Mr. Edison's sage predictions. The incorporation was completed on November 9th and the following officers have been elected: Herbert L. Bridgeman, President; Gen. Grant, Alexander Konta, Dr. George F. Kunz, and Rear Admiral Peary, Vice-Presidents; W. T. Larned, secretary.

How many families have moved into your community during the past year? How many new friends and customers have you made of these newcomers?

10 Edison Phonograph Mdnthly, Feb., 1912

Joseph Dutton Hero

In the wild scramble for dollars we seem to narrow our perspective of life until it includes merely — self. It is, therefore, refreshing and inspiring to hear of the noble and unselfish devotion of Brother Joseph Dutton, to the lepers of Kalawao, on the island of Molokai, in Hawaii.

Born at Stowe, Vt., April 1843, he and his family fell in with the westward tide of hu- manity and drifted to Wisconsin. Here he worked in a book store and newspaper office until he joined the Union Army in which he attained the rank of major. He held a govern- ment appointment in Memphis, Tenn., after the war, and it was here that he consecrated his life to religious service. He turned at first to an Episcopal Cathedral, but later became a Roman Catholic. Two years spent with the Trappists at Gethseman, Ky., failed to satisfy the hunger of his soul and he went to the Con- vent of the Redemptionist at New Orleans.

Here occurred the second great turning point in this remarkable life for Bro. Joseph heard of Father Damien and his great work in caring for the lepers of Hawaii. The appeal was overwhelming and he started at once upon a journey to his place of voluntary exile. He found Father Damien infected with the terrible disease and was soon in full charge of the entire lepers' colony.

That was about twenty-five years ago. To- day the Baldwin Home — for that is the name of the colony — is a community of cheerful, happy people, living under the most modern conditions which it is possible for this great souled genius to devise. Realizing that happiness is better than medicine, Bro. Joseph has organized a baseball team and installed an Edison Home Phonograph and now has over 200 Records. He is enthusiastic over the Edison as a means of keeping his patients cheerful and happy, re- gretting only that lack of friends prevents his acquiring a greater stock of Records.

Truly this man is a hero of a higher type than those who receive the world's applause. It is one thing to perform a conspicuous act of bravery and it is another and a far better thing to give one's life to the service of these un- fortunates. Hawaii is far distant, but the great soul of Joseph Dutton is very near.

Annette Kellerman, erstwhile mermaid, who has temporarily forsaken the Finny Folk to be- come a dancer, uses a Phonograph as an orches- tra, when practicing at home.

Thomas A. Edison

Thomas A. Edison has been taking a vaca- tion, his first of length in two decades. He wanted to see the new industrial Europe. So he left to lieutenants the care of his factory on the edge of the Orange Mountains, and went to get his own information. Perhaps that doesn't sound exactly like a vacation. That is because the world of us common folks have not the Edi- son mind.

A fine piece of machinery deteriorates more rapidly in idleness than at speed; a fine mind rusts in sloth and sharpens in employment; but both machine and mind need scientific oil- ing as they work. Edison didn't put his mind in cold storage and stop thinking just be- cause he was going on a pleasure trip. Instead the change quickened delightfully the very facul- ties that he wanted to rest. And, after all, wasn't that rest itself, for into what odd and diverting channels must not the big Edison ideas have run as the changing scenes before the eye carried changing impulses to the brain?

A few flashes both of his thoughts and his actions were mirrored back at intervals by the dispatches which followed the progress of his motor-car through cities that honored him, and laboratories that interested him. He admired outspokenly the planning German brain, referred to the smoke-stacks as his "patron saints," ad- mitted he was not able to admire the art of the old masters, but at the same time defended him- self from the accusation that he was too utili- tarian to appreciate fine paintings and fine music. "I beMeve in the art of the present," he said. "I believe modern art keeps pace with modern thinking. It deals not with saints but with people, their sufferings and their problems." And in music he prefers Wagner. Not a purely utilitarian mind after all, you see, in this man who has labored a lifetime with the useful sciences.

Nor has the whir of dynamos stilled either his inquiries or his speculations in that fas- cinating realm of philosophy where we con- sider ourselves, the road we travel, and why.

"It is undeniable," he told a fellow traveler one evening as they watched the flow of contin- ental humanity past their vantage point in the garden of a famous hotel, "that the great quest of humanity is happiness. But was the world created to be happy? How many are truly happy? I've studied people in all classes and conditions, and everywhere I have found, when you get below the surface, that it is mostly the insincere individual who says, 'I am happy.'

Edison Phonograph Monthly, Feb., 1912 11

Nearly everybouy wants something he hasrl't got, and as things are constructed, what he wants is money, more money than he has in his pocket.

"But after all, money can only buy a few things. Why should anyone envy the captains of industry? Their lives are made up of those vast, incessant worries from which the average individual is happily spared. Worry, worry, that is the evil of life.

"What do 1 consider the nearest approxima- tion to happiness of which the present human nature is capable? Why, living on a farm which is one's own, far from the hectic, artificial conditions of the city — a farm where one gets directly from one's own soil what one needs to sustain life, with a garden in front and a healthy, normal family to contribute those small domestic joys which relieve a man from business strain."

Thus did he quaintly illustrate that he is cast in the mold of all the rest of mankind; for he thinks he would be happy if he were a farmer, and fate and his talents forced him to be an inventor. Of course he could buy a farm, but his wisdom tells him he cannot buy happiness, therefore he deduces that he would not find happiness on a farm.

Edison does not believe in what he terms "general education," and he found in Europe a text for discourse. Not that he found Euro- pean education good, for he judged it largely bad, due no less, he concluded, to its generality than its meagerness.

"General education," he asserted, "is a lux- ury for those with money to spare. It leads nowhere as a rule. It is parrotlike instruction, where the reasoning faculties are not developed, and a boy is turned out a mere echo of tra- ditional ideas. We need nothing so much as reform in educational methods. Educate, edu- cate, but on new and proper lines, and I say it the more frequently as I see in Europe the de- pressing lack of that great factor of civiliza- tion. That we have schools that meet the needs of a diverse state of society is to my mind where we surpass Europe, but we ought not to forget to progress."

Edison is credited with being a. millionaire, but in his factory quarter of the New Jersey town of West Orange he is never thought of as a rich man, but as a man who works unceas- ingly. When his plant was small, and the com- munity more scattered "the works" were a bea- con light for the valley, an electric blaze often undimmed until the sun came up to eclipse it with brighter rays. The shops now are many and big, and the district thickly settled with workmen, but they say "the wizard" has not changed greatly in habit, except that he works less by night.— Success Magazine.

Elks' Records

Prof. Waterman, of the University of Cali- fornia, used a phonograph to determine the racial identity of a lone Indian recently captured in (Jroville. He was found to be a member of the Mill Creek Tribe — probably the last of his race. He has made over fifty-two Records of folk- lore songs.

We are now shipping to Jobbers, three Rec- ords especially made for Elks. Almost every town in the country has a local Elk Lodge, but many of these lodges are not able to secure proper music for their Ritualistic work. These Records are primarily designed to meet that dif- ficulty, but they will also have a wide sale among Elks, who will want them in their own homes.

Every Dealer should get these Records and advertise them in the local newspapers, at the same time notifying the officials of the lodge in his town, that he is prepared to minimize the cost of their ceremonial music. Of course the expense to the lodge will be greatly diminished by the use of these Records as a substitute for hired musicians, and in a great many cases, the quality of the music will be greatly increased.

THE RECORDS

Amber ol — 50c each in the United States; 65c each in Canada

975 Elks' Opening and Closing Odes

Knickerbocker Quartet

976 Elks' Funeral Odes Knickerbocker Quartet

977 Elks' Initiatory March and "Nearer My God

to Thee" Organ and Knickerbocker Quartet

Suspended List, Jan. 19, 1912

This list is supplemental to the suspended Lists which appeared in the June, 1908, and succeeding issues of the Edison Phonograph Monthly. These are still in force and must be given the same consideration by the Trade as if reprinted in full herewith.

CALL, Rio Vista — L. Miller. IND., Columbus — R. J. Gillaspy. WIS., Glen Haven— W. J. Jordan.

Jobbers and Dealers are asked not to supply the above named firms with our apparatus, at addresses given or any other address.

We are always glad to furnish electros of the illustrations appearing on the cover of the Pho- nogram to any Dealer who will make use of them. The Fort Wayne Machine Company, of Fort Wayne, Ind., used the "Kiss Waltz" illus- tration from the January cover on an envelope and produced a very striking effect. Every month's illustration can be adapted by Dealers for the same purpose, or may be placed upon post cards together with a list of selected Rec- ords.

12 Edison Phonograph Monthly, Feb., 1912

bOne "Stroke of Business" _^that Didn't Pan Out.

The following is an extract from the Decem- ber 2, 1911, issue of the "Old Colonial Me- morial," a local paper published in Plymouth, Mass.

"May Interfere with Sale.

"Herbert H. Berry attempted a little stroke of business this week, and after he had the goods other parties made an interlerence with his sale, and according to Mr. Berry's ideas, may attempt placing an injunction on his selling them as he intended. At the sale of the stock of the store of the late H. E. Washburn, he purchased all of the Edison Phonograph records, and proposed to dispose of them at a figure less than tne reg- ular established price. vVednesday morning a stranger appeared and bought three records, and was said to have come from some branch office of the record makers, to make an investigation. After buying the records he went out to make an affidavit of the transaction, and what his plans after that were have not been made pub- lic. Phonograph and talking machine owners will recall that there is something in the way of a regulation, printed on the back of the disc records, and elsewhere on the cylinder ones concerning the price at which they are to be sold, and at that figure only, and the move on Mr. Berry's speculation was based on this."

That the "Old Colonial Memorial" was in- spired in the above prophecy, is apparent from the following injunction which has been ob- tained by Thomas A. Edison, Incorporated, against Mr. Herbert H. Berry and Mr. Charles Moning, who was associated with him in the transaction.

UNITED STATES OF AMERICA. Massachusetts District, ss.

THE PRESIDENT OF THE UNITED STATES OF AMERICA,

To Herbert H. Berry and Charles Mooney, both citizens and inhabitants of the State of Illinois, and having a regular and established joint place of business in the Town of Plymouth, County of Ply- mouth and State of Massachusetts, within this Dis- trict, Your Agents and Servants, GREETING:

WHEREAS', New Jersey Patent Company, a cor- poration created, organized and existing under and by virtue of the laws of the State of Mew Jersey, and having its principal office at West Orange, County of Essex, in said State, and a citizen of the State of New Jersey, and Thomas A. Edison, Incorporated, a cor- poration created, organized and existing under and by virtue of the laws of the State of New Jersey, and having its principal office at West Orange, County of Essex, in said State, and a citizen of the State of Mew Jersey, have exhibited their bill of Complaint be- fore the Justices of our Circuit Court of the United States for the First Circuit begun and holden in Bos- ston, within and for the District of Massachusetts on the third Tuesday of October, A. D. 1911, against you the said Herbert H. Berry and Charles Mooney, pray- ing to be relieved touching the matters therein com- plained of, and whereas, by order of said Court made on the twelfth day of December, A. D. 1911, it was ordered that a Restraining order issue under the seal of the said Court, to restrain you and each and every of you, from doing all the matters and things from

t-.e d^ing of which you are prayed to be restrained in baid Bill, according in full with the prayer of said Bill.

We, therefore, in consideration thereof, ENJOIN AND COiVlMAND you each, and every of you that from and immediately after the receipt and notice of this our Writ, by you, or any of you, you shall not di- rectly or indirectly use, or cause to be used, or sell, or cause to be sold, or offer for sale, apparatus, ariicles or devices embodying the invention and improvements set forth and claimed in Betters Patent of the United States No. 782,375, dated February 14, 1905, and granted to the New Jersey Patent Company, until the motion for injunction can be heard and decided by the court.

Wherefore you are not to fail on pain of ten thousand dollars, to be levied on your and each of your goods, chattels, lands and tenements, to our use.

WITNESS the Honorable EDWARD D. WHITE, Chief Justice of the United States, at Boston, this twelfth day of December, in the year of our Eord one thousand nine hundred and eleven.

A true copy:

Attest:

Charles K. Darling,

Clerk U. S. District Court, District of Massachusetts.

United States of America, /„.

MASSACHUSETTS DISTRICT, |ss-

Boston, December 13th, 1911.

I HEREBY CERTIFY that I have notified the de- fendants, Charles Moning, described in the within precept as Charles Mooney, at 11:05 o'clock A. M., and Herbert H. Berry at 11:20 o'clock A. M., both at Ply- mouth, in said District, by delivering to them each in hand an attested copy of this precept.

GUY MURCHIE, U. S. Marshal.

By James A. Tighe,

Deputy.

Fees— Service $4.00

Travel 2.22

CHAREES K. DARLING,

Clerk.

$6.22

A true copy: Attest:

Charles K. Darling Clerk U. S. District oi

District Court, Massachusetts.

There are times when the pun, much abused and poverty stricken and aged as it generally is, seems to justify its appearance. One day, when Mr. Potter was trying to read a romantic story to his matter-of-fact wife, he had recourse to a pun to save his temper,

" 'And so the evening wore on,' " read Mr. Potter, " 'and ' "

"What did it wear?" inquired his wife, in her direst tone.

"My dear," said Mr. Potter, after scarcely per- ceptible hesitation, "if you must know, it was the close of an autumn day."

Watch the papers for Irene Franklin's itin- erary. When she comes your way, make a noise to the effect that she is also singing in your store — by request.

Edison Phonograph Monthly, Feb., 1912 13

The Other 13,000

Mohammed and the Moun- tain

%•	JDMluflL '*	s&JELlj	z^rjt
.1	i» ■ - Mr **«
	i

Charles D. Blaine, of San Luis Obispo, Cal., feeling that the public was not coming to him rapidly enough, put a Phono-tonneau on his ma- chine and proceeded to go to the public. Wild country is no obstacle to this hustler — as is am- ply shown in the accompanying illustration — for the simple reason that he realizes what the Pho- nograph means to people who are more or less isolated.

Mr. Blaine writes that his "limousine" holds four machines and two hundred Records, while his running boards carry repair tools, catalogs, and extra Records when occasion demands. His enclosures show some wide-awake advertising in the local newspapers, in circularization and in concert work. He very naturally finds that busi- ness is excellent and he believes that the pros- pect for 1912 is very promising.

This picture, recently forwarded to us by the Peoria Phonograph Co., Peoria, 111., shows an excellent adaptation of one of the early Edison Window Displays. It is particularly notewor- thy in that it demonstrates beyond question that only very few fixtures and a small financial out- lay are really essential to the arrangement of a beautiful window.

Resultful Edison Window Display

The excellent effects obtainable with the Edi- son window displays is well illustrated by the show window of M. W. Waitt & Co., Vancouver, B. C, who do a heavy Edison business in that section of the Dominion of Canada. The com- pany state that the various Edison window dis- plays have never failed to produce substantial results in the form of sales and prospects, and that in their opinion no Edison Dealer, whether small or large, should be without them. The accompanying view of the window (omitted here for lack of space) was taken at night and throws into striking relief the various strong points of the display, which, it might be men- tioned, has already influenced considerable holi- day trade.— Talking Machine World.

Charles B. Nelson, Edison representative in Kimberley, Johannesburg and Durban, South Africa, has been running a very comprehensive and striking advertisement in South Africa peri- odicals and newspapers. He uses a cut indi- cating the struggle between the Home and Evil Byways for the possession of young folks, urging the Edison as a strong factor on the side of the Home.

Crop failures in that section of Kansas imme- diately bordering upon Ottawa have not hurt the Phonograph business of C. W. Hjort, an Edison Dealer of that city. Three years ago he was carrying three machines and 500 Rec- ords, then he had an attack of "hustlitis," moved into a fine new store, and stocked it with thirty- five machines — from Gems to Amberolas — and four each of every Amberol Record. He now reports excellent business and fine prospects.

The dealer's is an honorable craft, and every day it is more and more evident that the dealer has it in his power to become an educator in his community. There are to-day many dealers who are really responsible for the marked cul- tivation of musical taste in their spheres of in- fluence; and while this has been a matter of growth, it is a sure indication of the potentiality of every dealer to educate his customers in mu- sical culture. — R. W. Laurence, in Musical Age.

14 Edison Phonograph Monthly, Feb., 1912

You were never too young — You will never be too old — to enjoy the

EdisonPhonograph

The Edison Phonograph is not only the greatest musician of all

the ages — it is all the great musicians of the present day — playing all of the greatest music ever written. You select your program to suit your audience when you own an Edison Phonograph. The songs you love best, sung by the singers who sing them best — your kind of music, rendered as only the Edison can ren- der it — as true to life as the original.

The Edison tone is pure, smooth, subdued and true, because of the rounded, button-shaped sapphire re- producing point, which gives exactly the right volume of sound for the home. And the sapphire point is per- manent— lasts forever. No changing needles, no scratching or wearing of records.

Edison Phonographs, $15.00 to $200.00. Edison Standard Records, 35c. Edison Amberol Records (play twice as long), 50c. Edison GrandOpera Records, 75c.to $2.00.

,L

Yours for the Asking!

Here is a salesman waiting to help you — but he will ask no salary. His name is ' 'Ready-made ad electro No. 32," and he is at your beck and call, but don't send for him unless you really intend to use him, as he costs us considerable money, though he costs you nothing.

If this salesman is more than you feel that you need, a request for "Stock Electro No. 792" will bring a cut of the illustration only.

Edison Phonograph Monthly, Feb., 1912 IS

Advance List

of Edison Amberol and Edison Standard Records

for April, 1912

7 HE Amberol and Standard Records listed below will be shipped from Orange in time to reach all Jobbers in the United States and Canada before March 25th, 1912, all things being favor- able, and they may be reshipped to Dealers at 8 A. M. on March 23d. They must not, how- ever, be exhibited, demonstrated or placed on sale by Jobbers or Dealers until 8 A. M. on March 25th. Supplements, Phonograms, Bulletins and Hangers will be shipped with Records. These may be distributed to Dealers after March 20th, but must not be circulated among the public before March 25th. Jobbers and Dealers may, however, deposit Supplements and Phonograms in Mail Boxes or Post Offices after 5 P.M. on March 23d, for delivery on the morning of the 25th. Jobbers are required to place orders for April Records on or before February 10th. Dealers should place April orders with Jobbers before February 10th to insure prompt shipment when Jobbers' stock is received.

Edison Amberol Concert Records

75 CENTS EACH IN THE UNITED STATES; $1.00 EACH IN CANADA

28011 Hymn to the Emperor — "Kaiser Quartet" Olive Mead String Quartet

Franz Josef Haydn (1732-1809) composed this superb Austrian National Anthem, known as the "Emperor's Hymn," to be sung in all the principal theatres in Vienna on the Emperor's birthday, February 12, 1797. The composer later made it the theme of four variations in his famous "Kaiser Quartet," op. 77. The Olive Mead Quartet — composed of Olive Mead, first violin; Vera Fonaroff, second violin; Gladys North, viola, and Lillian Littlehales, violincello — gives the theme the third variation for the 'cello and the finale of the quartet. This is a beautiful Record of a hymn which is famous from both an his- torical and a musical point of view.

28012 Beloved, It Is Morn Charles Hackett

This is a rare treat to the person of discriminating taste. It is a beautiful poem of deep devotion which in its strength partakes almost of a religious nature. The music is triumphant, joyous — it is the awakening of a happy soul to a new day of inspiring beauty. Charles Hackett, a new Edison tenor, is fortunate in choosing this song with which to make his first appeal to the Phonographic world. Music by Florence Aylward; words by Emily Hickey. Chappell & Co., of New York City, are the publishers.

28013 Sing, Smile, Slumber Marie Rappold

This song, sometimes known as "Gounod's Serenade," is one of the best known of this famous composer's works. It is a delicate little composition, typical of the modern French school, and admirably suited to the poem which is by Victor Hugo. Marie Rappold's sweet soprano is perfectly adapted to songs of this character, and her charming per- formance has, in this case, been aided by a special orchestral arrangement in which a pizzicato accompaniment produces a fine serenade effect. Published by G. Schirmer, New York City.

Special Engagement for the Edison Phonograph IRENE FRANKLIN The Vaudeville Headliner, in her Great Repertoire of Original Character Songs with BURT GREEN at the Piano

There are probably very few, in the aggregate, who have not howled with glee, on one occasion or another, at the inimitable character singing of vaudeville's greatest favorite, Irene Franklin. She has been a headliner for a long (but not too long) time, and we feel fortunate indeed in being able to announce that her first Records for any music-reproducing instrument are to be offered on the Edison Phonograph.

As a singer of character and "kid" songs, Miss Franklin stands to-day with no near rival, combining, as she does in her work, a keen appreciation of the smallest detail in the humorous possibilities of a piece, with a natural leaning toward the art of imitating. Further-

( Always specify on your orders whether you want Amberol or Standard Records.)

16 Edison Phonograph Monthly, Feb., 1912

more, there is never any doubt that she thoroughly enjoys singing her songs. Her spirited, whole-hearted entry into the portrayal of any character which she assumes never fails to win new friends for her and enthusiastic applause from her old friends.

In the following Records we hear the vaudeville star at her best. Every song is "Irene- true-to-life." When to the superb ability of the singer is added the clever playing of Burt Green at the piano, the Records leave little to be desired. All three songs were written and composed by Miss Franklin and Mr. Green.

950 I've Got the Mumps Irene Franklin

Miss Franklin leads off her series of Edison Records with one of her greatest successes and juvenile character creations, "I've Got the Mumps." The song offers unlimited oppor- tunities for fun-making and any who have ever had the good fortune to hear Miss Franklin sing, it from the stage knows that she does not miss a single one of them. Burt Green at the piano.

951 The Talkative Waitress Irene Franklin

Miss Franklin's next Record is a screamingly funny characterization of a type of restaurant waitress found in the larger cities, particularly in New York. The versatility of the artist in portraying first one character and then another is well exemplified here. No two characters could call for wider range of work than that of the child in "I've Got the Mumps" and "The Talkative Waitress," yet both are absolutely perfect in every detail. Burt Green again assists at the piano.

952 I Want to be a Janitor's Child Irene Franklin

For Miss Franklin's third Record she goes back to the juvenile again; this time with orchestra accompaniment for a change. A little girl is portrayed who has everything in life that one could wish for, yet who innocently envies the lot of the janitor's child and her apparent freedom, for she can "sample all the 'goodies' that the grocer brings, dig into the ash can and find nice things." All three of these Records are in a class by themselves and will, we know, be appreciated at their full worth by every owner of a Phonograph.

Edison Amberol Records

UNITED STATES LIST, 50 CENTS; CANADIAN, 65 CENTS

953 Waldmere March New York Military Band

This march should have been on the Amberol list 'ere this; our Standard Record of it has always been so popular. Its listing recalls the interesting fact that it was written by F. H. Losey, while he was riding on a trolley car running between Erie and Waldmere, Pa. Mr. JLosey was conductor of a band in the latter city at the time and named the piece for his home town. The air is melodious, the coda being particularly effective, and the rhythm right for marching. Published by Carl Fischer, New York City.

954 Rum Turn Tiddle Billy Murray and Chorus This novelty song is a combination of several of the most popular ragtime songs now current in vaudeville and is being featured with complete success by Bessie Wynn, Maggie Cline and other favorites. As produced on this Record, it introduces humming and whistling effects as added attractions. Orchestra accompaniment. Music by Jean Schwartz; words

by Edward Madden. Published by Jerome and Schwartz Publishing Co., New York City.

955 Maybe That Is Why I'm Lonely Anna Chandler "Lonely" songs seem to be Miss Chandler's forte — just why is difficult to understand, for with her tremendous success here and abroad she should be anything but "sad and blue" ! This particular song of the "lonely" class has enough distinctive features to stand on its own feet without regard to its predecessors, and we predict great favor for it. George W. Meyer, whose tuneful songs have appeared from time to time on Edison Records, is the composer of the music, and Jce Goodwin, the writer of the words. Orchestra accompani- ment. Published by Jerome H. Remick & Co., New York City.

956 By the Light of the Jungle Moon Walter Van Brunt and Mixed Chorus Jungle songs are always in order, but we have not had one for some time. To make this one especially attractive, we arranged a quartet comprising Elizabeth Spencer, soprano; Elsie Baker, contralto; Harry Anthony, tenor, and Frank Croxton, bass — a combination not heretofore listed — to assist Mr. Van Brunt. This song suggests "Moonlight in Jungleland" (Amberol No. 415), and will undoubtedly rival it in popularity. Orchestra accompaniment.

J. Caldwell Atkinson composed the music, and Powell I. Ford wrote the words. Jerome H. Remick & Co., New York City, are the publishers.

957 Nothing to Do Until To-morrow Evan Baldwin It is impossible to estimate even in round figures the number of people who have laughed

at the unfortunate "guy" depicted in "Tad's" New York Journal^ cartoons — the chap who pretends he is happy over being worked to death at some new job. This song is based

(Always specify on your orders whether you want Amberol or Standard Records.)

Edison Phonograph Monthly, Feb., 1912 17

upon his experiences and has been very cleverly adapted. Evan Baldwin was chosen to make the Record because his voice seemed to fit the song unusually well. The orchestra accompaniment is specially arranged to enhance the effect of his rendition. Music by George W. Meyer, words by Jack Drislane. Published by F. B. Haviland Publishing Co., New York City.

958 An Easy Job on the Farm Golden and Hughes

Another vaudeville sketch by this popular pair, who have talked and laughed themselves into thousands of homes. The text of this Record is somewhat on the style of "Nothing to Do Until To-morrow," which also appears in this supplement.

959 The Old Church Hymns and Bells James F. Harrison and Edison Mixed Quartet

The remarkable clarity of Mr. Harrison's baritone voice is especially notable in this — his latest — Record, which tells the pathetic story of old age. Bells supplement the orchestra accompaniment, blending perfectly with the excellent , mixed quartet. The song recalls Amberol Record No. 398 "Old Jim's Christmas Hymn," and introduces "Abide With Me" and "Jerusalem the Golden." W. E. Naunton and A. Chrystal wrote the music and words of this song, the listing of which was prompted by many requests from our Australian friends.

960 Hornpipe Medley Charles D'Almaine

D'Almaine' has made many excellent violin Records for us and we feel sure that this med- ley, introducing "Jenny Linn," "Lockers," "Acrobat," "Champion' and "Autograph" horn- pipes, will appeal to many "landlubbers" just as strongly as it will to "old salts." Orches- tra accompaniment.

961 In a Little While Campbell and Gillette

A tenor duet, styled a "novelty song" by the composers, rendered in good style by this popu- lar team whose Records in previous Edison lists have made them thousands of friends. A very catchy swing and a peculiar break in the time at the end of each line, which is accentuated by the orchestra, make this an extremely desirable Record. George Christie, author of the song, has gained considerable popularity as the writer of "Baby Rose" (Amberol No. 719) and "If All My Dreams Were Made of Gold" (Amberol No. 891). Words by Jack Kingsley. Published by M. Wirmark & Sons, New York City.

962 Moonlight Bay Premier Quartet

A well-balanced male quartet can invariably please an audience which has a good ear for harmony. In this tuneful song the air is carried by different parts at different times, while the remaining voices constitute a vocal accompaniment, augmented by an orchestra. The quartet finishes the performance by introducing banjo and other effects while singing in subdued tones. Music by Percy Wenrich ; words by Edward Madden. Jerome H. Remick & Co., of New York City, are the publishers.

963 Mollie Darling Will Oakland and Chorus

An old time favorite ballad. Will Oakland and a male quartet have made a perfect Record of the exquisite harmony contained in this old song, which is very well adapted to Oakland's high tenor. In songs of this nature there is always a note of tenderness which appeals to many people, and we believe that this Record will find a host of admirers. Orchestra accompaniment. Words and music by Will S. Hays. Published by Oliver Ditson Company, of Boston.

964 The Harbor of Love Medley National Promenade Band

This "dandy" waltz was recorded especially for dancing, and it has no superior. It intro- duces "The Harbor of Love," "The Hour That Gave Me You," and "You'll Do the Same Thing Over Again" — all popular "hits" of the day. Being a band selection it is suitable for use in any hall, no matter how large, and it will never fail to demand encores. Published by Jerome H. Remick & Co., of New York City.

965 Love's Sentence Ada Jones and Billy Murray

A waltz time song with rather novel words, sung as a conversational duet by Edison favorites of long standing, to an orchestral accompaniment. Music by George W. Meyer; words by Joe Goodwin. Publishers, F. B. Haviland Publishing Co., of New York City.

*966 Ragtime Violin Premier Quartet

Irving Berlin, writer of "Alexander's Ragtime Hand" (Amberol No. 817), recently produced this somewhat similar ragtime tune and its success was instantaneous. It is the sort of song that sets everybody's feet going and the Premier Quartet do not lose a single oppor- tunity to "rag" it — nor does the accompanying orchestra. The Record is one of the "hits" of the list, as one would naturally suppose it would be, taking into consideration the wide vogue the song has already enjoyed. Published by the Ted Snyder Company, of New York City.

* This selection will be illustrated on the cover of the April Phonogram.

18 Edison Phonograph Monthly, Feb., 1912

967 Dancing on the House Top Charles Daab

Bells solos have always achieved great popularity — due partly perhaps to the remarkable clarity of tone produced by the Phonograph. This Record is one of the most popular solos of the Standard Records, of which No. 519 achieved unusually wide favor. The orchestra accompaniment takes the form of obligatos and interludes, making the Record exceedingly musical and attractive. Music by Edwin Christie.

968 The Song of Triumph — Easter Anthem Edison Mixed Quartet This is our annual Easter Record and is a song of triumph, written by I. H. Meredith, author^ of "Bells^ of Christmas" (Amberol No. 560). It is an inspiring Easter anthem, the spirit of which is exemplified by the triumphant introductory notes of the trumpets, followed by the quartet of mixed voices, leading to a soprano-tenor duet, and culminating

in th^ singing by the full chorus of the joyful tidings "Sing Every Nation for the Saviour Now is Risen from the Grave." A specially arranged organ and orchestra accompaniment adds a finish to this production which could not be excelled. Words by Edith Sanford Tilktson. Published by Tullar-Meredith Co., New York City.

969 Ye Merry Birds, That Sweetly Sing Elizabeth Spencer This I eautiful song was composed by Ferdinand Gumbert, a native of Berlin, who was famous as a singer and composer of German operettas and many songs of an unusually high order. In the original version (O bitt' euch, liebe Vogelein) this song has always been considered one of the gems of German music, and in the English translation it has gained great popularity as a concert number. Elizabeth Spencer does the old favorite complete justice, and her performance is ably augmented by an orchestra accompaniment.

970 Angel's Serenade Venetian Instrumental Trio There is scarcely a musical ear in the country which has not been charmed at one time

or another by this sweet melody, which seems to have been created especially for the violin. The Record introduces a beautiful flute obligato to the sustained melody of the violin, while thj harp carries a delightfully harmonious accompaniment through the selection. This is a Record for musical people, and as such will be appreciated by those who value the Phonograph for the inspiring melodies it brings into the home. Composer, G. Braga.

971 Your Smile Elsie Baker Elsie Baker has in this Record produced one of the most charming songs to be found in the realm of sentimental ballads. The fact that it has always proven to be one of her most successful songs at concerts and song recitals has prompted its appearance upon our list and we are confident that it will serve to increase her already large following. Songs

of this variety seem peculiarly well suited to a contralto voice, especially one that can bring out all that is best in it. Orchestra accompaniment. Music by Dorothy Forster; words by Harold Simpson; publishers, Chappell & Co., New York City.

972 The Broken Melody American Standard Orchestra A splendid orchestra Record of one of the most beautiful and original concert pieces of recent years. It was originally written as a 'cello solo and was performed as such by the composer, Auguste van Biene, in the play "The Broken Melody," which scored a great success here and abroad. The selection has a beautiful flowing melody in which there occurs a sudden break or suspense, giving a surprising and fascinating effect to the already charming harmony of the piece. Published by E Ascherberg & Co., of London.

973 I Will Magnify Thee, O God Agnes Kimball and Reed Miller

Joseph Mosenthal, the composer of this beautiful sacred duet, was born in Kassel, Ger- many, in 1834. He became one of the best known musicians in New York, was organist and choir master of Calvary Church 1860-1887, and from 1867 to the time of his death in 1896, he was conductor of the New York Mendelssohn Glee Club. This song is one of Mosenthal's best known sacred songs and, as rendered by these well-known artists, it makes a finished and charming Record. Orchestra accompaniment. Published by G. Schir- mer, New York City. 974 Second Polonaise Edison Concert Band

The Hungarian Rhapsodies of Liszt are famous the world over. This Second Polonaise has a somewhat similar movement, of Hungarian character, and is probably the most celebrated of this great composer's works of this type. The piece is recognized as an extremely difficult piano composition, and as arranged for orchestration requires the utmost skill for proper rendition. The musically well informed will be particularly pleased by this selection. Published by Carl Fischer, New York City.

Edison Standard Records

UNITED STATES LIST, 35 CENTS; CANADIAN 40 CENTS 10546 Florentiner March Sousa's Band

Sousa's band never fails to make a success of any piece it attempts, and this excellent march by Julius Fucik has proven to be another welcome addition to the extensive repertoire of this celebrated organization. The Record is a good one, and does full justice to both the selection and the performers. Hawkes & Son, London, are the publishers.

(Always specify on your orders whether you want Amberol or Standard Records.)

Edison Phonograph Monthly, Feb., 1912 19

10547 Way Down East Where I Belong Byron G. Harlan

A new "rube" song by .'..is well-known Edison artist. It has a humorous text, a catchy air, and introduces barn-yard effects at various times. The orchestra accompaniment is eccentric and very much in keeping with the character of the song. Words by William J. McKenna.

10548 Rum Turn Tiddle Billy Murray and Chorus

The latest Metropolitan "hit," which also appears in this supplement under Amberol No. 954. Orchestra accompaniment. Music, Jean Schwartz; words, Edward Madden; pub- lishers, Jerome & Schwartz Publishing Co., New York City.

10549 Queen of the Burlesque Oily Oakley

Oily Oakley, the favorite English banjoist, has performed very successfully for the Edison in the past, and we have every reason to expect that this new banjo Record will prove as popular as have the others by the same artist. Music by A. Tilley.

10550 Moonlight Bay Premier Quartet

A make-over by the same quartet of the tuneful selection on Amberol No: 962 in this supplement. Orchestra accompaniment. Words and music by Edward Madden and Percy Wenrich ; publishers, Jerome H. Remick & Co., New York City.

Foreign Records for April, 1912

AMBEROL: U. S. LIST, 50c. EACH; CANADIAN, 65c. EACH. STANDARD: U. S. LIST. 35c. EACH; CANADIAN, 40c. EACH.

BRITISH AMBEROL FOR FEBRUARY.

12404 Selection from The Mousme, Talbot &

Monckton National Military Band

12405 Let's All Go Mad, Godfrey & Williams

Billy Williams

12406 Hearts of Oak, Garrick & Dr. Boyer

Peter Dawson

12407 There's Plenty of Room in the Park,

Harrington & Neat Florrie Forde

12408 Dreaming Waltz, Joyce Alhambra Orchestra

12409 Hymns My Mother Used to Sing, Langford

David Brazell

12410 It Was Three O'Clock in the Morning, Penso

Jack Charman

12411 Les deux Magots — Overture, Bouillon

(Concertina) Alexander Prince

12412 Kathleen Mavourneen, Crawford & Crouch

Ernest Pike

12413 Baby's Box of "Toys, Penso Stanley Kirkby

12414 The Emperor Passes— Patrol, Vollstedt

H. M. Irish Guards Band

12415 I Wish I Had Some One to Love Me. Lauder

Harrv Lauder

BRITISH STANDARD FOR FEBRUARY.

14107 Gendarmes March, Brandt

H. M. Irish Guards Band 141 OS Why Can't We Have the Sea in London?

Godfrey & Williams Billy Williams

14109 Just a Wee Deoch-An-Doris, Morrison &

Cunliffe \ Florrie Forde

14110 On the Road to Zag-a-Zig, Herman Finck

Alhambra Orchestra

14111 Sing Something Irish to Me, Godfrey

David Brazell

14112 O'Brien, Murphy Stanley Kirkby

14113 Down by the Old Mill Stream, Tell Taylor

Albert Crawley

14114 Captain Ginjah. O.T., Leigh Jack Charman

14115 Viva La Jota Spanish March, Marquina

National Military Band

141 16 The Coulin (Irish Bagpipe) W. N. Andrews

GERMAN AMBEROL FOR FEBRUARY.

15218 Castell-Vajour-Marsch, Gilbert

Johann Strauss Orchester

15219 Liebchen lass uns tanzen, Gilbert

Lucie Bernardo & Max Kuttner

15220 Magdlein lass dein Eigensinn, Gilbert

Hedwig Zimmer

15221 Eva-Walzer, aus "Die moderne Eva," Gilbert

Johann Strauss Orchester

15222 Sonntag ist's, Muth & Bleu Elite Quartett

15223 Flammende Liebe — Walzerlied, Mews

Erich Schroeter

15224 Sage mir: Ich hab' dich lieb, Thiele

Lucie Bernardo & Max Kuttner ' 5225 Penkst du noch, Bcreny

' Lisa Weise & Hans Bondy

GERMAN STANDARD FOR FEBRUARY.

16218 War ich ein Schwesterlein, Gilbert

Johann Strauss Orchester

16219 War ich ein Schwesterlein, Duett, Gilbert

Hedwig Zimmer & Max Kuttner

16220 O blieb' bei mir und geh nicht fort, Silcher

Elite Quartett

16221 Liebchen lass uns tanzen, Gilbert

Johann Strauss Orchester

16222 Jeder Mann wenn er kann, Gilbert

Erich Schroeter

16223 Hopla — Yater merkt's ja nicht, Bercny

Mila Endtresser

16224 Timbuktu-Rheinlander, Bereny

Johann Strauss Orchester

FRENCH AMBEROL FOR FEBRUARY.

17147 La Housarde — Valse militaire, Ganne

Garde Republicaine

17148 Publicite Moderne, Doubis Gabriel Miller

17149 La Jolie Fille de Perth — Quand la flamme,

Bizet Paul Payan

17150 La Coupe du Roi de Thule — Arioso,

Eug. Diaz Louis Dupouy

17151 La Ronde du soir, V. Scotto Henriette Leblond

17152 Parais a ta fenetre, L. Gregh Paul Dangely

FRENCH STANDARD FOR FEBRUARY.

18190 Marche des Socialos, L. Lust Henriette Leblond

18191 Un drame chez le coiffeur, F. Heintz

Gabriel Miller

18192 Conchita la folle, Galzelli Georges Welldy

SPANISH AMBEROL FOR FEBRUARY.

8051 La Golondrina— Cancion, Narciso Serradell

Felix de la Sierra

8052 El Rey que Rabio — Romanza — "Yoque

siempre de los hombres me burle,"

R. Chapi Alicia del Pino

8053 El Afio Pasado por Agua — Duo de los

Paraguas, Chueca y Valverde

Jose Frances y Alicia del Pino

SPANISH STANDARD FOR FEBRUARY.

21 287 Las Dos Princesas— Vals — "Son los bailes

de mascaras." M. F. Caballcro Jose Frances

(Always specify on your orders whether you n-ant Amberol or Standard Rccn>ds.)

Jobbers of Edison Phonographs and Records

ALA., Birmingham — Talking* Machine Co. Mobile — W. H. Reynalds. Montgomery — R. L. Penick

ARK., Fort Smith — R. C. Bollinger Music Co.

CAL., Los Angeles — Southern Cal. Music Co. San Francisco — Pacific Phonograph Co.

COLO., Denver — Denver Dry Goods Co. Hext Music Co.

CONN., New Haven — Pardee-Ellenberger Co.

I>. C, Washington — E. F. Droop & Sons Co.

©A., Atlanta — Atlanta Phonograph Co. Waycross — Youmans Jewelry Co.

IDAHO, Boise — Eilers Music House.

ILL.., Chicago — Babson Bros.

Lyon & Healy.

James I. Lyons.

Montgomery Ward & Co.

Rudolph Wurlitzer Co. Peoria — Peoria Phonograph Co.

Putnam-Page Co., Inc. Q/uincy — Quincy Phonograph Co.

IND., Indianapolis — Kipp-Link Phonograph Co.

IOWA, Des Moines— Harger & Blish. Sioux City — Harger & Blish.

LA., New Orleans — National Automatic Fire Alarm Co. Philip Werlein, Ltd.

MAINE, Bangor — S. L. Crosby Co.

Portland — Portland Sporting Goods Co.

MD„ Baltimore — E. F. Droop & Sons Co.

MASS., Boston — Eastern Talking Machine Co.

Iver Johnson Sptg. Goods Co.

Pardee-Ellenberger Co. Fitchhurg — Iver Johnson Sptg. Goods Co. Lowell — Thomas Wardell. Worcester — Iver Johnson Sptg. Goods Co.

MICH., Detroit — American Phono. Co. Grinnell Bros.

MINN., Minneapolis — Laurence H. Lucker. St. Paul — W. J. Dyer & Bro. Koehler & Hinrichs.

MO., Kansas City — J. W. Jenkins' Sons Music Co. Schmelzer Arms Co. St. Louis — Koerber-Brenner Music Co. Silverstone Talk. Mach. Co.

MONT., Helena — Montana Phono. Co.

NEB, Lincoln — Ross P. Curtice Co. H. E. Sidles Phono. Co. Omaha — Shultz Bros.

N. H., Manchester — John B. Varick Co.

N. J., Hoboken — Eclipse Phono. Co. Newark — Edisonia Co. Paterson — James K. O'Dea. Trenton — John Sykes.

If. Y., Albany — Finch & Hahn. Buffalo — W. D. Andrews.

Neal, Clark & Neal Co. Klmira — Elmira Arms Co. Gloversville — American Phono. Co.

New York City— Blackman Talking Ma- chine Cg. J. F. Blackman & Son. I. Davega, Jr., Inc. S. B. Davega Co. Greenhut-Siegel-Cooper Co. John Wanamaker.

Oswego — Frank E. Bolway. Rochester — Talking Machine Co. Syracuse — W. D. Andrews. Utica — Arthur F. Ferriss. William Harrison.

OHIO, Cincinnati — Milner Musical Co. Rudolph Wurlitzer Co. Cleveland — Laurence H. Lucker. Columbus — Perry B. Whitsit Co. Dayton — Niehaus & Dohse. Newark — Ball-Fintze Co. Toledo — Hayes Music Co.

OKLA., Oklahoma City — Schmelzer Arms Co.

OREGON, Portland — Graves Music Co.

PENNA., Allentown — G. C. Aschbach. Easton — The Werner Co. Philadelphia— Louis Buehn & Bro.

C. J. Heppe & Son.

Lit Brothers.

Penn Phonograph Co.

John Wanamaker.

H A. Weymann & Son. Pittsburg — Louis Buehn & Bro. Scranton — Ackerman & Co.

Technical Supply Co. Williamsport — W. A. Myers.

R, I., Providence — J. A. Foster Co. J. Samuels & Bro.

TENN., Memphis — F. M. Atwood. O. K. Houck Piano Co.

TEX., Dallas — Southern Talking Machine Co. El Paso — W. G. Walz Co. Fort Worth — L. Shepherd & Co. Houston — Houston Phonograph Co. San Antonio — H. C. Rees Optical Co.

UTAH, Ogden — Proudfit Sporting Goods Co. Salt Lake City — Consolidated Music Co.

VT., Burlington — American Phono. Co.

VA., Richmond — C. B. Haynes & Co.

WASH., Seattle — Eilers Music House. Spokane — Graves Music Co.

WIS., Milwaukee — Laurence McGreal.

CANADA, Quebec — C. Robitaille.

Montreal— R S. Williams & Sons Co., Ltd. St. John— W. H. Thorne & Co., Ltd. Toronto — R. S. Williams & Sons Co., Ltd. Vancouver — M. W. Waitt & Co., Ltd. Winnipeg — R. S. Williams & Sons Co., Ltd.

Babson Bros. Calgary — R. S. Williams & Sons Co., Ltd.

<&/£ EDISON PHONOGRAPH MONTH

VOL. X

March 1912

No. 3

EDISON WINDOW DISPLAY FOR EASTER-No. 18

Every Dealer in the country should make a special effort to dress his store for the Easter season. This Window Display will make an excellent nucleus.

^/Te EDISON PHONOGRAPH MONTHLY

CONTENTS FOR MARCH 1912

Page

Record Return Guide for March 2

Suspended List, February 20, 1912 2

Factory Visitors 2

Edison at Sixty- five 3

Current Printed Matter 4

March Sales 4

Edison Window Display for Easter 5

Artists' Itineraries i 5

Those Grand Opera Records 6

Fisk Jubilee Records 6

Bohemian Records 7

I. O. O. F. Records 7

Edison Concert at Northampton 7

Page

Spalding's Violin 8

The Edison in New Zealand 9

Phonograph Speech 9

March 17th 10

Edison Concerts 10

Edison Record Talent 11

Walt Mason 12

The Other 13,000 13

Our Standing Offer 14

Advance List of May Records 15

Foreign Records for March 18

Armand Vecsey 19

Edison Jobbers 20

Record Return Guide for March

After March 1st, 1912, United States A to L Jobbers and Canadian Jobbers may return to

the factory for credit under the terms of the cur- rent 10 per cent. Record Exchange plan, Edison Amberol and Edison Standard Records listed up to and including the numbers given in the following table:

AMBEROL STANDARD

i Group $2.00 40042

1.50 35019

1.00 30041 ) B-112

Domestic 639 10485

British 12288 14047

French 17113 18171

German 15170 16186

Italian 7507 20612

Hebrew 10008 21023

Spanish 8013 1281 1

Filipine 8018 21266

Mexican 6130 20367

Portuguese 5093 19490

Argentine 7112 19784

Cuban None 20711

Porto Rican 8511 None

Swedish 9401 20551

Bohemian 9805 16544

Hungarian None 1 5792

Norwegian 9200 19900

Polish None 15697

Belgian None 18480

Danish None 1 5800

Holland-Dutch None 18472

Welsh 12203 12338

Hawaiian 11504 20716

Japanese None 12826

Chinese None 12768

Boiling Eggs by Phonograph

To the Editor of The Sun— Sir: The Edi- torial method of boiling an egg is a trifle too full of detail, to my thinking. Here is a much better plan: I have a Phonograph. I put my eggs in boiling water, insert in the Phonograph a record, I won't give away what it is, which plays for three minutes exactly. I set the record going, and when it has run out the eggs are nicely set and ready for eating. Musical.

Suspended List, Feb. 20, 1912

This list is supplemental to the suspended Lists which appeared in the June, 1908, and succeeding issues of the Edison Phonograph Monthly. These are still in force and must be given the same consideration by the Trade as if reprinted in full herewith.

Me., Portland — Geo. W. Brown. Ernest L. Small.

Jobbers and Dealers are asked not to supply the above named firms with our apparatus, at addresses given or any other address.

Factory Visitors

Among those whom we had the pleasure of en- tertaining at the factory during the past few weeks were the following:

W. O. Pardee and H. L. Ellenberger, Pardee- Ellenberger Co., New Haven, Conn.; John A. Popp, Philadelphia, Pa. ; Wm. Toennies, Eclipse Phonograph Co., Hoboken, N. J.; F. E. Bolway, Oswego, N. Y. ; W. A. Myers, J. A. Myers and Mr. Metzger of W. A. Myers, Williamsport, Pa. ; O. R. Moulton and W. A. Moulton, Ameri- can Phonograph Co., Burlington, Vt. ; W. D. Andrews, Syracuse, N. Y. 5 C. N. Andrews, W. D. Andrews, Buffalo, N. Y. ; Mr. and Mrs. W. C. De Forest, Sharon, Pa. ; L. C. Wisell, of Lyon & Healy, Chicago, 111. ; W. O. Brown, Dover, N. J.; F. Loeffler, Union Hill, N. J.; Clarence H. Seavey, Haverhill, Mass.; S. J. Francis and Mr. Harvey, 1\ er Johnson Sporting Goods Co., Boston, Mass.; L. E. McGreal, Milwaukee, Wis.; J. N. Blackman, Blackman Talking Ma- chine Co., New York; T. O'Grady and Mr. Zellman, The Edisonia Company, Newark, N. J.; O. R. Moulton, American Phonograph Co., Burlington, Vt.; J. H. Massey, J A. Foster Co., Providence, R. I. ; Mr. Osgood, A. B. Clinton Co., New Haven, Conn.; Hy Eilers, Portland, Ore., and George Heidinger, Eilers Music Co., Spokane, Wash.; W. M. Cole, H. E. Sidles Phonograph Co., Lincoln, Neb. ; Louis Buehn, Philadelphia, E. Buehn, Pittsburg, Louis Buehn & Bro. ; Hugh Shields, Denver Dry Goods Co., Denver, Colo.

<TD/Te EDISON PHONOGRAPH MONTHLY

Published by Thomas A. Edison, Inc., Orange, N. J.

NATIONAL PHONOGRAPH CO., LTD., VICTORIA ROAD, WILLESDEN, LONDON, N. W. NATIONAL PHONOGRAPH CO. OF AUSTRALIA, LTD., 364-372 KENT STREET, SYDNEY, N. COMPANIA EDISON HISPANO-AMERICANA, VIAMONTE 515, BUENOS AIRES. EDISON GESELLSCHAFT, M. B. H. IO FRIEDRICHSTRASSE, BERLIN. COMPAGNIE FRANCAISE DU PHONOGRAPHE EDISON, 42 RUE DE PARADIS, PARIS.

S. W.

All commun

cations

to

The

Pho

nograph

Mo

nthlj should be addressed to

the

Advertising

D

apartment,

Orange, N

j

Vol.

X

MARCH,

191

2

No.

3

Edison at Sixty-five Proud of His Youth

Nearly forty one-time associates and present day admirers of Thomas A. Edison gathered at his home in West Orange, N. J., last night, to feast him in honor of his sixty-fifth birthday anniversary to-day. A testimonial and loving cup was presented to him, the testimonial by T. Comerford Martin, and the cup by Edward H. Johnson. On behalf of the inventor the responses were made by Samuel Insull of Chicago.

The dinner was served at 7 o'clock in the music room of Mr. Edison's handsome residence in Llewellyn Park. Afterward there was a reception, at which the guests numbered twice as many more. Mrs. Edison, their daughter Madeline, and son Charles, participated in the tribute tc the inventor.

The testimonial, engrossed, was worded as follows: To Thomas Alvah Edison, greeting:

On this your sixty-fifth birthday and thirty-third anni- versary of your inauguration of the now world-wide industries, bared on the generation and distribution of electrical energy, your associates in the pioneering days unite in this tribute of appreciation and affectionate re- gard, and bear witness to posterity that despite a mar- velous development of electric lighting and allied arts, the comprehensive system originally worked out by you remains to-day unchanged in any essential.

We feel that no higher tribute to your genius can be paid than is embodied in the simple statement of fact, but we are not content with this alone. We have another obligation, of which it is our pleasure to acquit ourselves on this happy occasion, namely, the acknowledgment of our indebtedness to you for the great example you have given us of indomitable energy, patient perseverance in pursuit, modesty in achievement, charity toward detrac- tors, sympathy with fellow-pioneers and co-workers, and an utter disregard for profit for its own sake.

The inventor himself, smiling in appreciation of it all, sat in what appeared to be an ordinary mahogany chair, but which in reality was one of his latest achievements, a reinforced concrete chair stained to look like mahogany. Edison recently announced that he had added to his discovery of how to make cement houses cheaper the invention of concrete furniture which would

enable "newlyweds" to outfit themselves for a few hundred dollars as grandly as the rich could do under the old regime.

The dinner was arranged by Robert T. Lozier of New York, and he was master of ceremonies. The tables were set in a hollow square, the centre of which was a sunken garden, with a cement house, small, but complete in every de- tail, in the centre. On either side of the house was a tiny lake, in which swam goldfish and real ducks. Each lake was spanned by a cement bridge. The ducks swam at one end of the lake and at the other was a fountain, and on the Tanks a flower bed. The landscape was sur- rounded by a hedge, in which at intervals tiny incandescent lights sparkled.

At the tables the place cards were recent photographs of the inventor. Each guest received as a souvenir a bronze paperweight specially made for the occasion and bearing in its centre a favorite motto of Edison's, "All things come to him who hustles while he waits." In the upper left-hand corner appears a view of the Menlo Park laboratory of the early days, and in the right the laboratory of to-day at West Orange. Between the two emblems of the past and the present at the upper part of the plate is the fac simile of Edison's signature, and the date of the birthday celebration. In the lower left-hand corner is a stock ticker, one of his early inventions, and at the right the storage battery, one of his latest achievements. At the very bottom are the dates 1847 and 1912, to show the span of Edison's life.

There was no separate menu printed, but it was put in a program folder with a unique cover. It represented an incandescent light, with sixty- five distinct luminous streams radiating its sur- face. Each of the radiants was labeled with the name of some signal achievement of Edison,

4 Edison Phonograph Monthly, March, 1911

and they ranged from his early telegraph in- ventions to the "Poured House" and the storage battery.

During both the dinner and the reception the guests were entertained with the phonograph and moving pictures. Besides those named, the guests included R. R. Bowker, of New York; Charles Wirt, of Philadelphia; E. F. Berggren, of Orange; C. A. Benton, of New York; J. P. Ord, of Albany; Charles S. Bradley, of New York; Charles L. Edgar, president of the Boston Edison Company; John W. Howell, of the General Electric Company at Harrison; John W. Lieb, Jr., vice president of the New York Edison Company; Frank S. Hastings, of New York; W. H. Meadowcroft, now attached to the Edison laboratory at West Orange; Harry Miller, private secretary to Mr. Edison; P. B. Shaw, of Williamsport, Pa.; Frank L. Dyer, president of Thomas A. Edison, Incorporated, and the allied companies; Frank J. Sprague, of New York; Arthur Williams, of the New York Edison Company; John Miller, Mr. Edison's brother-in-law; I. C. Walker, of Philadelphia; Dr. Schuyler Skaats Wheeler, of the Crocker- Wheeler Company, of Ampere; H. M. Byllesby, of Chicago; Charles L. Clark, J. W. Ayles- worth, of East Orange; Walter Miller and Fred Ott, of the Edison works, and George F. Morrison, of the General Electric Company, Harrison.

March Sale!

Current Printed Matter

Fisk Jubilee Supplement (Form 2161) — Giving a sketch of the university, the singers and negro music. It also contains a photograph of the quartet. This supplement is obtainable direct from the Advertising Department.

Elks' Record Supplement (Form 2157) — A very appropriate single sheet, with a beautiful design on the front, showing the Elk head framed in a purple band. Sent direct to Dealers from the Advertising Department.

The Plan Maker's Plan, No. 4 (Form 2158) — The Plan Maker promised that each succeeding plan would surpass its predecessors. That sounded like a pretty big proposition, but he has lived up to his word. This plan takes up vaudeville and those therein engaged. Progres- sive Dealers only, receive these Little Plans — that is to say, those who signify their willing- ness to carry out the suggestions contained in the Plans.

Sales Department Bulletin, No. 110 — Announc- ing four new Bohemian Amberol Records, ship- ment of which begins March 1st.

There are at least two reasons why your March sales should be large. In the first place, March is not the most comfortable season of the year in a great part of the country. It is a time of mud, slush, rain, raw wind — and all those elements which tend to make the fireside look extremely inviting. And as the attractive- ness of the family gas-logs increases, there will be an inversely proportionate decrease in the popularity of outdoor amusements. Skating is too apt to deteriorate into a sudden cold plunge, toboganning is rather uncertain, and the weather will not permit of tennis, golf and other summer amusements.

Moreover, there is the Lenten season, extend- ing through the entire month of March, forbid- ding the midnight supper, and tabooing even the theatre for thousands of people. But, even if Lent is not strictly observed, it is a period wherein almost countless thousands of people deny them- selves some form of pleasure, partially at least. The theatres unquestionably suffer at this time, not because people do not care to be amused, but because it has become the custom to deny oneself certain forms of amusement at this sea- son of the year.

But it does not take a very profound knowl- edge of human nature to know that the human animal must be amused. He is so constructed that he cannot go unentertained, but forsakes one form of enjoyment only to take up another.

Now what does all this mean? Simply that many of the Phonograph's strongest competitors have forsaken the field — temporarily at least — during the month of March, and that this is the time to get busy. So crank your machine, hitch up your horse or pull on your rubbers — as the case may be — and do some extensive demon- strating in your territory.

Recital by Slezak

A highly interesting song recital was given by Leo Slezak, the well-known tenor of the Metropolitan Opera House, on Tuesday even- ing, January 16th, at Carnegie Hall.

Mr. Slezak has visited the United States this season for a number of highly important en- gagements and it will be of interest to learn of his great success which he achieved in Munich only recently. The critics of that city are feared by the greatest artists and Mr. Slezak achieved one of the most brilliant successes in that city ever recorded by the German press. — The Musical Observer.

Edison Phonograph Monthly, March, 1912 5

Edison Window Display for Easter

(SEE COVER ILLUSTRATION)

"One touch of nature" added to your show window display at the opening the Spring sea- son will be gladly welcomed by the public. We cannot comment on this display as being wonder- ful. But we can say that it is a wonderful value at $3.50 and that its simplicity and color contrasts are beautiful. It can be used by either small or large service fixture users, and it does seem that every Edison Dealer who has a set of fixtures should be anxious to get this ma- terial and make good use of the show window space at his disposal.

You cannot get results in any line of adver- tising without some expenditure. Window dis- play material at the low prices at which we furnish it is your best and cheapest method of direct publicity. Dealers who use these dis- plays with regularity are highly pleased with results. Remember that the profit on only one

outfit sold through these displays goes a good ways towards paying for a regular monthly service.

You must change your displays often to create interest. Keep the displays in your windows only while they attract — that is, do not expect a dirty faded arrangement to attract attention. Be a live Dealer! Look around you! The most successful merchants in your city spend many dollars in keeping their display windows up to date. They realize that it is absolutely necessary to show their merchandise in an at- tractive manner. It pays them to do so and you ought to take a tip and follow in the foot- steps of a successful merchant, even if his line is different from yours.

Remember, that Easter Sunday is near. Order this setting now; get the benefit of a timely and artistic display.

Artists' Itineraries

A great many Dealers make a study of musical and theatrical news, in order to watch the move- ments of the various artists who have made Edison Records, so that they can make their advertisements of these artists' Records simul- taneous with the various singers' appearances in different localities. This is one (of the cheapest and most effective means of advertis- ing, for the singer really does the greater part of the advertising.

One good scheme is to have the Dealers' an- nouncement appear immediately under the ar- tists' advertisement. For instance, if Irer - Frank- lin were performing in your city, her advertise- ment would appear every day in the newspapers for at least a week. Every day during that time your advertisement of her Records, appearing directly under the theatre announcement, or very near it, would attract a great deal of attention. Your store would be associated with the artist in the minds of many who would want to hear her perform again. Moreover, there are always people who wish they had gone to the show that week, but didn't. While these people are still regretting having missed hearing the headliner, announce a special Irene Franklin concert at your store, for the week immediately following her appearance.

A concert of this kind would be particularly profitable because those who would attend would be either enthusiastic over the singer's perform- ance, or anxious to hear the Records because they had missed hearing her at the theatre.

Marie Rappold has been engaged to sing at the Cleveland Festival on May 1st and at the

Denver Festival on May 10th. Dealers in and around those cities should feature her Records at that time and arrange special concerts at which all of her Records are played.

What has been said about these two artists applies equally well to every other vaudeville or concert singer whose Records appear on our list. It is merely a case of letting the singer do the larger share of your advertising while you reap the benefit. To many Dealers, all this is old, but we offer it for the assistance of those who have not availed themselves of the opportunities thus afforded.

Long Island Trade Boom

It must be a pretty mean thief who would steal a Phonograph from a school house. Yet that is just what has happened at Bayport. The local board of education is advertising that if the party who took the music machine out of the school building during the Christmas vaca- tion will return it at once- they will avoid trou- ble. Probably if the machine isn't returned the pilferer will be made to dance to music of a different tune. — Babylon, N. Y., Signal.

All of which would seem to indicate that there is an unsatisfied demand for Phonographs on Long Island. An enterprising Dealer might load a few Edisons into a wagon and make a very profitable tour of the Island — provided he was armed with a shotgun to defend himself against the more desperate characters among the music-mad.

Dealers should be particularly careful to have machines running at 160 revolutions per minute. No Phonograph should be permitted to leave the store until it has been carefully tested and regulated

6 Edison Phonograph Monthly, March/ 1912

Those Grand Opera Records Fisk Jubilee Records

What have you been doing to push the sale of Edison Grand Opera Records? Have you simply decided that, as long as they did not particularly strike your fancy, it was not worth while to bother with them? Or have you real- ized that individual tastes are as different and as numerous as are individuals themselves — that no two people in the world like exactly the same things? In other words, no Dealer can afford to allow his personal prejudices to in- fluence his ordering of Records from the Job- bers, or to guide him in his efforts to dispose of them to his customers.

Of course, the great problem in selling Grand Opera Records is to "break the ice." A great many people are prejudiced against operatic music, not because of the music itself, but be- cause it is typical to their minds of luxury and the social climbings of the "idle rich." On the other hand, there are those who would buy music of little or no beauty whatever if they were convinced that Mrs. S. T. Olenrocks had included it in her last drawing room concert program.

Now, the wise Dealer will first learn his cus- tomer's viewpoint on this subject and then tackle him or her accordingly. If the customer is in- clined to scoff at operatic music, just play Am- berol No. 30041 (Prologue from "I Pagliacci"), not merely once, but two or three times. Em- phasize the musical beauty of this wonderful selection and put the soft pedal on tlie society- and-the-opera talk. If the customer is not in- terested in the Record "He hath no music in his soul."

"I Pagliacci" could not fail to appeal to the other class of customers, because of its real musical charm and because of its popularity with the Smart Set.

The sale of one operatic Record will pave the way for others because of the inevitable fascination which music of this class has for people who lay aside their mistaken prejudices against it. One almost never finds merely a single operatic selection in any Record collec- tion, and it might be stated as a rule that the purchase of one operatic Record will lead to the demand for others.

If you don't believe it, try it.

The Fisk University Jubilee Quartet Records are exceptional examples of negro religious and plantation songs. They are sung by negroes who have been identified with Jubilee singing for a number of years, and they are under the direction of a member of the faculty who has had charge of the work for fourteen years.

It was the Fisk University singers who first gave to the world these fascinating melodies, and it is through their untiring efforts that we have our present-day knowledge of the old- time darkey's religious passion. Being super- stitious and of a highly imaginative turn of mind, he took a great many religious fables and allegories too literally, as many of the old songs show.

Fisk University was founded in Nashville, Tenn., in 1866. It is devoted entirely to the education of the negro, and has already gradu- ated over eight hundred. It has always given special attention to music and now has the best musical department in the world for colored people.

The singers are John W. Work (first tenor), Roland W. Hayes (second tenor), Leon P. O'Hara (first bass) and Charles Wesley (second bass). Freight shipment of these Records was begun about February 26th, starting with the Southern territories and working North and West as rapidly as possible. These Records may be placed on sale as soon as they are received.

THE RECORDS.

Amberol (50 cents each in U. S. ; 65 cents each

in Canada). 973'- (a) Peter on the Sea. (b) The Ole Ark.

979 (a) Shout All Over God's Heaven. ' ■ (b) Little David.

980 Roll, Jordon, Roll.

981 Crossing the Bar.

982 All Over This World.

983 The Band of Gideon.

984 My Soul Is a Witness.

985 The Great Campmeeting.

986 Swing Low, Sweet Chariot.

The New Haven Sunday Register, in reviewing the history of the Loomis Temple of Music, in that city, states that "the first Edison Phono- graph ever exhibited was heard in a Phono- graph entertainment given in the hall by a dem- onstrator from the Edison laboratory."

To Use Phonographs on

Rubberneck Wagons

Modern phonographs are to displace human anunciators in San Diego's sightseeing auto- mobiles. Announcement of this was made by one of the leading tourist car owners who has just arranged for putting on double deck fifty passenger cars. Economy is given as one of the reasons for the move ; accuracy is another thing that prompts the change.

Edison Phonograph Monthly, March, 1912 7

Bohemian Records

Amberol (United States List, 50c; Canada, 65c.) Our Bohemian Records have found such a ready market that we have been constrained to list four additional Records, each containing two selections. Shipment of these Records by freight begins about March 1st, and they may be placed on sale as soon as they are received.

9814 "Prodana Nevesta,"

(a) Jako Matka Hanna Foerster

(b) Verne Milo- and

vani (Smetana) Bohumil Pta'k

9815 (a) Nestastny Safaruv

(b) Vsecko jedno je Bohumil Pta'k

9816 (a) Mne darovalo prstynek

(b) Sedela cikanka Bohumil Pta'k

9817 (a) Ja jsem Mistr

(b) Jamamholku Bohumil Pta'k

Miss Hanna Foerster

Miss Hanna Foerster, born in 1886 in Prague, became at an early age a pupil of Mrs. M. Prochazka, who kept a well-known singing school. She began as a singer at the Bohemian theatres of Prague, where she is now connected with the Royal Theatre, and she also sang in the German theatres of that city. Her clear, beau- tiful voice has won for her great popularity among her countrymen, who are perhaps the most relentless critics in the world.

Bohumil Pta'k

Bohumil Pta'k, member of the Opera of the National Theatre in Prague, Bohemia, was born in that city in 1870. He was a chorister in the Church of St. Vitus when but ten years of age, and he so impressed Francis Pivoda, the eminent professor of music, that he trained the young genius at his own expense.

He soon became a favorite at the city theatre of Pilzen, and in 1896 when the National The- atre of Bruen, Moravia, made a tour through Italy and Dalmatia, Pta'k was hailed as one of the leading singers of the time. This foreign success led to his engagement by the great opera in Prague as its first tenor. He has since ap- peared in the opera houses of Berlin, Budapest, Petersburg and Moscow, and in the leading cities of Central Europe. His appearances in the United States have always been the occasion of enthusiastic receptions.

Jules Lumbard, now 81 years of age, has sung "Shouting the Battle Cry of Freedom" and other songs, into the Phonograph. The Chicago Historical Society will thus preserve for posterity the voice, which Abraham Lincoln is said to have believed to have recruited more soldiers for the Civil War than did all the re- cruiting agencies in the country. When Lincoln issued the first call for 100,000 volunteers, Lum- bard stood on the old courthouse steps and sang the famous war song.

I. O. O. F. Records

We are listing in this issue three Records con- taining the ceremonial music of the Odd Fellows. They will find immediate favor among the members of this great organization, as they are published officially by the Sovereign Grand Lodge, I. O. O. F. However, their range of sale is not limited to the Odd Fellows, but there is no doubt that they will achieve great popu- larity among all music lovers who hear them.

They have been made by a perfectly balanced male quartet whose performance could scarcely be excelled. The use of an organ in all the ac- companiments has given a fitting air of dignity which would make these Records very desirable for use in the various Odd Fellows' Lodges throughout the country — particularly, of course, in places where some difficulty is experienced in obtaining suitable musical assistance during rit- ualistic ceremonies.

The Odd Fellows have chosen some of the grandest and stateliest melodies known as a set- ting for the expression of their ideals and vows.

Keep these Records handy so that you can play them for every visitor who enters your store. One does not necessarily have to be an Odd Fellow to appreciate good music, so let everybody hear them, for they are sure to sell.

Edison Concert at North- ampton

Mr. R. P. Wykes, an Edison Dealer in North- ampton, England, held a smoking concert at Stagg's Head Hotel, Northampton, on Decem- ber 14th last. The program contained, in all, thirty items, twenty being given on the Phono- graph, the remainder being contributed by special artists engaged for the evening. The items rendered on the Phonograph were chosen, of course, with a view to demonstrating the variety of entertainment provided by the Edison Company's Record list. The Phonograph used for the purpose was a "Standard" machine fitted with "Cygnet" horn and one of the new Edison reproducers.

The concert was opened with a "phonogram" from Mr. Paul H. Cromelin, managing director of the Edison Company, apologizing for his inability to attend in person, owing to business pressure in London. Although this Record was made without any preparation and in quite an amateur way, with an ordinary machine, an ordinary blank, and an ordinary type recorder, the clearness with which it was reproduced

8 Edison Phonograph Monthly, March, 1912

quite took the audience by surprise. The sub- ject of the" "phonogram" was the benefits to be derived from home recording, and reference was made to the simplicity and inexpensiveness of the operation.

In the course of the evening a suggestion was made to form a Northampton Phonograph Society, the chief object of which would be to encourage home recording, contests being held from time to time to judge results obtained by members, and Mr. Simons announced that the Edison Company would be pleased to give every encouragement and co-operate in that direction.

The text of Mr. Cromelin's "phonogram" was as follows:

Ladies and Gentlemen. — It would be a great privilege to be personally with you to-night, to participate in the first Edison Smoking Concert, which has been so cleverly conceived, and brought to such a successful conclusion, by our good friend, your genial host, Mr. R. P. Wykes. But this is not possible and I want you, never- theless, to know that I am with you in spirit, and that the National Phonograph Company wishes you to feel that we appreciate the im- portance which should be attached to the first Edison Smoking Concert. We believe that by inaugurating such a scheme, Mr. Wykes has pointed the way by which thousands of users of Edison Phonographs can be brought into closer and more friendly relation with one another, and if this can be accomplished, the result must be of infinite benefit to all. I am going to send a full and complete report of your evening's entertainment to Mr. Thos. A. Edison, and know how pleased he will be to hear all about it. The idea of having an eve- ning devoted to amateur recording is one which will strongly appeal to Mr. Edison, and I sincere- ly hope you will carry out the plan at an early date. The Edison Phonograph is above all things an instrument for the home, and aside from its powers as the greatest of all enter- tainers, it contains a feature which, I am sorry to say is too frequently overlooked, and that is you can make your own records. There should never be a family gathering at Christmas time in any home where there is an Edison Phono- graph without a record being made of the voices of all present. I am firmly of the belief that you will prize these in later years, and treasure them as precious possessions, when your ordinary records of the same time will have long been forgotten. I myself, have hun- dreds of such records. The voices of my chil- dren made at various ages, the voices of my mother and my brothers long since deceased, and the voices of friends. It is all so simple and easy, and inexpensive. Take my advice and try it this Christmas — your Phonograph will have a new interest for you and you will find in it a greater enjoyment than you ever had be- fore.

On behalf of Mr. Edison and the company I send you, one and all, our best greetings. — Faithfully yours."

Spalding's Violin

There' are violins and violins; instruments which have as destined personalities as the art- ists themselves because of the wide difference in the quality of tone produced. The casual listener little realize the friendship and companionship which exists between the artist and the violin, and only wonders at the golden tone produced by the manipulation of horse hair over four frail strings. The writer shared the general illu- sion or delusion with the rest of the public until a sight of Spalding's famous Montagnano violin opened up to him a new world of thought. Domineco Montagnano was a Vene- tian master who thrived in the early part of the seventeenth century and served his apprentice- ship in the great old school of Cremona. He is generally more noted for his 'cellos than his vio- lins, but the specimen possessed by Albert Spald- ing is an exception, it being probably the chef- d'oeuvre of his life. It has lived through nearly two centuries of experience and yet time has only laid a delicate hand of embellishment on it. The color is a rich cherry and the entire wood seems to have been bathed in a golden light; the tone has been born inherent in the soul of every Venetian artist, whether he be a Titian, a Tintoretto or simply an obscure violin maker. The formation is small, the instrument is very flat and the workmanship is of an amazing deli- cacy.

One feels like sending a vote of thanks to the modest old master whose now famous instru- ment thrills the emotions of the countless thou- sands who sit enthralled by the luscious tone of Albert Spalding. — American Musician.

With the increasing popularity and fame of Albert Spalding it will be well for Dealers to know just how many of this artist's Records we now have on sale. Therefore, we print below a list of Spalding Records, including the March offerings:

Amberol Records.

177 Polonaise in D Major, Wienianvski

Albert Spalding

203 Hungarian Dances — G Minor and

A Major Albert Spalding

217 Garden Melody, Schumann

Albert Spalding

290 Gypsy Airs, Sarasate Albert Spalding Amberol Concert Records. 28005 Ave Maria, Bach-Gounod

Marie Rappold and Albert Spalding 28007 Prize Song — "Die Meistersinger,"

W agner-Wilhelm) Albert Spalding 28010 Meditation— "Thais" Albert Spalding

Edison Phonograph Monthly, March, 1912 9

The Edison in New Zealand

One of the favorite pastimes in New Zealand is the costume ball. The daughter of Mr. W. P. Spry, an Edison Dealer of Paeroa, conceived the idea of an Edison costume and proceeded to paste all the photographs of Edison singers, machines, parts, etc., upon blue sil!:. The hat she constructed from Record cartons and more silk. The photograph reproduced here' shows the remarkable effect which she obtained and proves the good taste of the judges of the cos- tumes in awarding Miss Spry the first prize.

The costume is an exceptionally clever Edison advertisement and might well serve as a pat- tern for other enterprising young ladies whose interest in the Edison is not limited to its enter- taining features alone. In fact, it is highly probable that a great many Dealers will find it very profitable to have an "Edison girl" repre- senting them.

James L. Morgan of Kiln, Miss., recently wrote us concerning the pleasure which he is still deriving from a Standard machine bought three years ago. He now owns two hundred Records and has made two dozen amateur Rec- ords. He has an excellent voice himself but cannot get along without his Edison, and takes great pleasure in having a crowd at his house, for whom he gives impromptu concerts.

This man gives his concerts purely for the pleasure of it, and yet we cannot persuade some Dealers to give them for their pocketbooks. Just why a Missourian should be singled out as one "to be shown" is a mystery, for it is a trait com- mon to all mankind that hours of argument will fail to accomplish what a few moments' actual demonstration will often easily bring about.

Phonograph Speech

F. T. Watson, Secretary of the Olympia Chamber of Commerce, found that it would be impossible for him to address the meeting of the Aberdeen (Wash.) Chamber of Commerce, when he was invited to do so by that body. Not wishing to disappoint his Aberdeen friends, Mr. Watson made a Record of his speech, which was reproduced upon an Edison "Triumph," through the courtesy of the Emeneker Piano Company.

Over five hundred people, in the banquet hall and lobby of the hotel, heard every word of the following speech distinctly:

"Fellow Boosters of Aberdeen — Your genial secretary, Mr. Allen, tells me that Aberdeen in- tends to carry off, by sheer force of numbers, the banner which the Olympia Chamber of Com- merce will present to the organization having the largest representative membership present at the coming convention, and has invited me to come down to tell you how delighted I shall be if Aberdeen carries it off. Unfortunately, I had already accepted an invitation to speak to-night before the Tacoma Commercial Club and to- keep both engagements, the only way is for me to project my astral body down here and tell' you that I am glad to be with you again. Now if you win that banner you have got to work for it — let me tell you that. Little Rochester is lia- bb to send over most of its membership and snatch it from your grasp. Vancouver and Gold- endale, also, will cast covetous eyes upon it, so beware! And look out for the backslider. If a man promises to be one of your party, nail him on the spot and make him dig up the price of his ticket. Tell him if he does not you will find somebody else who will. Just give a strong pull altogether, and let that pull be in the direction of Olympia. Remember we engineered a goodly delegation from Olympia for your convention, and it's up to you to return the compliment, and don't forget that interest rates are high out here. Fifty per cent, more than we brought down will square our bill nicely and a hundred per cent, will entitle you to call on us for the same in- crease when we come again to Aberdeen. Now my astral body is beginning to feel its lengthy separation from its physical double, and I must say 'fare ye well' till we meet again in the world of Puget Sound."

Luke Goins, Edison Dealer at Hamilton, Ber- muda, received very favorable attention in the columns of the Bermuda Colonist, which in addition to his advertising, has gained for him a prominent place in the public eye. United States^ Dealers should reap some benefit from his missionary work among tourists.

10 Edison Phonograph Monthly, March, 1912

March 17th

How about a March 17th concert? There is scarcely a town in the United States where there are not enough good Irishmen to make it worth while. Erin's sons are music lovers and they are enthusiastic by nature, but with St. Patrick's Day there always comes a re-awaken- ing of the love of the Emerald Isle. So strike while the iron is hot, and invite a goodly num- ber of them to listen to the old songs on the Edison.

For your convenience in arranging a program we print below some of the Irish Records which appear in the Edison list:

AMBEROL Asthore, Trotere Reinald Werrenrath

Believe Me if All Those Endearing Young Charms, Stevenson, Cornet, Arthur S. Whitcomb

Come Back to Erin, Claribel, Cornet,

Pike & Dawson Dear Little Shamrock, Cherry Dear Little Shamrock, Jackson Eilleen Allannah, Thomas, Father O'Flynn, Old Irish Melody, For Killarney and You, Teasadle, Garry Owen Medley, Violin, Gems of Ireland Green Isle of Erin, Roeckel

602

183

249

545 12146 12365 12381

702

189 12160 12231

730

89

498

12175 12412

12217 495

12206 675

12040

12392

583

567

12356

776

12245

623

Marie Narelle Carrie Lanceley Peter Dawson David Brazell Frank X. Doyle Eugene A. Jaudas National Military Band Ernest Pike Harp that Once Thro' Tara's Hall, Moore,

Irving Gillette I Dreamt that I Dwelt in Marble Halls, Balfe

Edith Chapman Irish and Scotch Melodies — Fantasia, Stobbe,

Xylophone, Charles Daab

Irish Emigrant, Baker, Stanley Kirkby

Kathleen Mavourneen, Crawford & Crouch,

Ernest Pike Kerry Dance, Molloy, Killarney, Balfe, Killarney, Balfe, Larry O'Gaff Medley, Violin, Medley of Irish Airs, Concertina, Moore's Irish Melodies, Moore,

H. M. Irish Guards Band Mother Machree, Olcott-Ball, Will Oakland

My Wild Irish Rose, Olcott Oakland and Thompson Ncrah, Darling Norah, Scott & Nono,

Bryan O'Sullivan Sailor's Hornpipe Medley, Violin, Charles D'Almaind Singer was Irish, Murphy & Castling, Peter Dawson Where the River Shannon Flows, Russell,

Will Oakland

Amy Evans

Marie Narelle

Violet Oppenshaw

Charles D'Almaine

Alexander Prince

STANDARD

12282 Donnybrook Fair, Jig, Bagpipe, 10532 Eileen Allannah, Thomas, 8993 Garry Owen Medley, Violin, 2806 Irish Reel, Mazziotta, Piccolo, 9833 Jigs and Reels, Violin, 7368 Kathleen Mavourneen, Crouch, 9081 Killarney, Balfe, 9881 Medley of Irish Jigs, Accordion, 10284 Medley of Irish Reels, Accordion, 8487 Minstrel Boy, Bagpipe, 5720 My Wild Irish Rose, Olcott,

James C. McAuliffe

Will Oakland

Eugene Jaudas

Frank S. Mazziotta

Charles D'Almaine

William F. Hooley

Marie Narelle

John Kimmble

John Kimmble

James C. McAuliffe

Harry Anthony

10525 New Tipperary March, Fulton and Helf,

Accordion, John Kimmble

12881 Paddy on the Turnpike, Irish Reel, Bagpipe,

James C. McAuliffe 9273 Then You'll Remember Me, Balfe, Marie Narelle

9117 Wearing of the Green, Marie Narelle

9344 Where the River Shannon Flows, Russell,

Harry MacDonough

The only music rendered at the funeral of Prof. W. M. Skinner, of Jackson, Mich., was a Phonograph Record of his own voice. Some time before his death he sang Tennyson's "Crossing the Bar," and he requested the same selection at his funeral.

Edison Concerts

No better method of selling a high-grade Phonograph — or any Phonograph, for that mat- ter— was ever conceived than the concert plan. It brings the public into your store — it educates them to an appreciation of the musical develop- ment of the Edison Phonograph — it brings them to a realization of the wonderful entertaining power of the instrument — and it creates a long- ing to own an instrument that would be such a source of comfort and pleasure in their homes.

The Amberola concert plan is being success- fully followed by thousands of Dealers all over the country. If other Dealers can gather in the big profits on Amberola sales by this method, why can't you? If you are sceptical of there being a market in your town for the Amberola, start your concerts with a moderate-priced Edi- son— say a Triumph with Model "O" Repro- ducer and Music Master Horn — and distribute your Amberola literature among your audience. We warrant that the inquiries you will receive about the instrument will dissipate your scepti- cism and bring you around to the Amberola idea.

The concert plan is the ideal method of sell- ing Amberolas, and the Amberola is the ideal instrument with which to give a concert. Hun- dreds of other Dealers have proven that to their satisfaction and profit — why, then, should "you" hesitate?

Our shipment of March window displays was somewhat delayed and hampered by the moving of this department into a larger and better equipped building. The increasing use of our displays has made such a change necessary, and while it necessitated some temporary delay and inconvenience, it has now placed us in a position to handle shipments much more promptly and satisfactorily in the future.

This does not mean, however, that Dealers can put off ordering until the last moment and then expect to receive their "displays on time. It simply permits us to meet promptness on the Dealers' part with equal promptness upon our own.

A Phonographic record of the voice of the late Congressman N. D. Sperry is to be repro- duced at a meeting of Wooster lodge in the near future. The record was made by Frank C. Tuttle about 15 years ago, and is of a speech made by Mr. Sperry at the 50th anni- versary of Wooster lodge. — New Haven Register.

Edison Phonograph Monthly, March, 1912 11

Edison Record Talent

Paulo Gruppe

'Cellist.

If a talented and artistic family has any in- fluence upon the ability of a young artist, Paulo Gruppe is surely fortunate beyond measure. His father, Charles P. Gruppe, is one of Holland's best known artists and it is predicted that his pictures will in time command fabulous prices. His mother is a remarkably gifted actress, a younger brother is a sculptor, and still another brother is developing into a pianist of such marked ability as to gain prominence in musical circles.

There can be small wonder then that Paulo Gruppe has been the recipient of lavish praise and compliments without number, at the hands of the leading English and Continental critics. Their opinions have been universally echoed by the critics on this side of the water, who have followed with interest the overwhelming tri- umphs won by this already famous young 'cellist in his recent American recitals.

Coldly critical Boston compared him with Fritz Giese, Anton Hekking, Josef Adamowski and Carl Barth — and he underwent the ordeal un- scathed. Chicago heard him as soloist with the Thomas Orchestra, and pronounced him pos- sessed of a "spontaneous art that speaks nat- urally and fluently. It is based not upon tech- nical supremacy, but upon natural musical gifts. The technical mastery is purely incidental — yet it is entirely complete." St. Louis, referring to his performance of the extremely hazardous Saint-Saens concerto said: "Young Gruppe, hap- pily blessed with rich native gifts and trained in an atmosphere of sincere art, has proved his inherent possession of the inspiration necessary to a worthy performance of this splendid work, and in so doing has conferred a memorable joy upon his first St. Louis audience." In New York

Gruppe appeared at Carnegie Hall with the Russian Symphony Society, and astonished his audience by his amazing technic and the extent and difficulty of his repertoire. After demand- ing many encores, the audience and critics cor- roborated the judgment of Boston in placing Gruppe among the leading 'cellists of the times. And so it goes. To hear is to praise, for the young Dutch artist is not only a technical genius, but he has a wonderful temperament for one of his age, and his playing is always marked by the strength and enthusiasm of youth. The beauty of his tone production is only limited by the quality of his instrument — than which there is none better.

Stella Mayhew-Billie Taylor

This great vaudeville pair has probably been responsible for more apoplexy in the United States than have any of the supposed causes of this affliction. Their appearance on any stage is always the signal for shouts of laughter. Their combined efforts are unusually mirth-provoking and entertaining because of the fact that Billie Taylor is an exceptionally clever writer of songs and "sketches." And he can always exert his powers to their utmost with the sure knowl- edge that his clever partner will do his work full justice in her performances.

In "The Jolly Bachelors" these two fun mak- ers were foremost in a strong cast of well-known stars, and at the New York Winter Garden the season of 1911-1912 has seen them repeat their triumphs of other seasons. The Winter Garden was the feature of New York's amusement places this year, and it is no mean distinction to have won universal recognition in competition with the best artists and most sensational drawing cards that accomplished press-agents could pro- duce, and money could secure.

12 Edison Phonograph Monthly, March, 1912

Walt Mason

Walt Mason, genial soul, purveyor of much good, homely advice, is a firm believer in the Phonograph as a home entertainer He is the owner of an Edison, from which he derives no end of pleasure, and he realizes how much real comfort a Phonograph can bring to any one who is capable of musical appreciation. As a resi- dent of Emporia, Kansas, Walt Mason has seen the Phonograph solve the amusement problem for many who could seldom hear the music of the greater cities, and this fact has so strongly impressed itself upon his mind that he has be- come, so to speak, a Phonograph Fan.

Walt Mason is a keen observer, a humorist — even a gentle satirist when the occasion de- mands— and there is no doubt that his clever but sincere pen has won him thousands of friends. He is on the editorial staff of the Emporia Gazette and contributes to many of the leading newspapers of the country. His daily articles in the New York Globe have been one of the prominent features of that excellent journal for a considerable time.

That Mason has not caught the fever of the mad scramble for wealth, but has proven him- self far "above this temporal power," is easily gleanable from his writings. He is sorry for the unfortunates who have developed their tastes to that point which finds vulgarity in the simple pleasures of yesterday and to-day. His attitude toward the hypercritical and supercilious Pho- nograph knocker is expressed in the following article which he wrote for the Chicago Daily News:

CANNED SYMPHONIES.

"The man in the house next door has invested his hard-earned savings in a Phonograph," said the morose boarder, "and he keeps it going every evening just when I want to read some uplift- ing book. Unless he can be suppressed I fore- see that I'll have to hunt another boarding house, for I can't stand it to hear a corn sheller trying to sing 'When the Daisies Bloom, Dear,' every evening."

"I trust you will seek another boarding house," said the star boarder, politely. "Such a pro- ceeding would give general satisfaction. As William Clarence Shakespeare remarked, the man who is not charmed by the concord of sweet sounds is fit for treason, stratagems and spoils, and some extremely sweet sounds are produced by the Phonograph next door, and by all other high-class Phonographs which are properly oiled.

"It has become the fashion with half-baked humorists in boarding houses and elsewhere to say biting, caustic things of the Phonograph. These humorists are the descendants of the merry men who used to insist in print and on the stage that a mother-in-law in the house is ?orse than a contagious disease. A quarter of

a century ago you couldn't pick up an almanac or a comic paper without seeing the mother-in- law held up to scorn and contumely.

"In the course of time the joke concerning this admirable female became so halt, lame and' blind that it was forced into retirement, and then the stovepipe joke made its triumphant de- but. It was held by American humorists for many years that the chief employment of the married man was putting up stovepipes and that such employment caused him to mutilate the English language beyond recognition. This truly irresistible quip did yeoman service for many years, until it. was discovered by a com- mittee of savants that the average married man seldom has anything to do with stovepipes.

"Then came the Phonograph jest, which has contributed to the gayety of nations for several years, and which appears to have a long career of usefulness before it. When a man appears in society and wishes to convulse people with merriment he makes some casual reference to a Phonograph, and everybody lies down on the floor and indulges in apoplectic mirth.

"Now, the truth is that the Phonograph is one of the great blessings of this age of blessings. I have a married friend at whose humble abode I pass an evening once in a while, and every time I go there he furnishes a free concert with his music mill. He is a Phonograph fiend and keeps his machine going most of the time when he is at home. Perhaps some of the neighbors are sore about it, but what of it? If a man can't open a few cans of music in his own home, what's the use of having a home?

"Before he got the Phonograph habit my friend was a restless, dissatisfied man. He didn't know what to do in the long winter evenings. He got tired of beating his wife and jawing the children, and his eyes were too weak to read much, and he was a trial to himself and every- body else. He liked music, but it cost a good deal to go to concerts and take his tribe along. He belonged to a club, but he was a poor hand at poker, and generally lost.

"Then he was persuaded to buy a Phonograph and his nights were filled with music and the cares that infested the day folded their um- brellas and chased themselves. He gets more happiness out of that little box with a sheet iron horn attached than the millionaire gets out of his yacht, and his wife and children have an equal share. He buys a Record for a few ko- peks and plays it a million times, and enjoys it every time.

"Tell me, if you can, of another amusement as cheap and satisfying? The Phonograph has made home life in this country twice as attrac- tive as it used to be, and it makes my blood boil in my veins when I hear an aleck speaking of the canned music grinder in slighting terms, in a misguided effort to be funny.

"And I do hope, my dear Mrs. Jiggers, that you use distilled water when diluting the milk for this table."— Walt^Mason in the Chicago Daily News.

More and more Dealers are using Window Displays — a positive proof that they are a paying investment.

Edison Phonograph Monthly, March, 1912 13

The Other 13,000

In Lake City, Iowa

In Santa Ana, Cal.

Charles Bawden, of Lake City, Iowa, has learned the value of a smile, and has found that a complete stock sells Records. To quote him in part: "Having nearly all of the Records in stock all of the time helps so much to sell Records, because people can get the particular Record they want just at the time the fancy strikes them. If they had to wait, they would not want to bother. Whenever I find that a neglected machine has been allowed to get out of order, I always fix it free of charge, and throw in a smile as it starts to run right. Then people are pleased, want some new Records, and tell me to call again."

The photograph of a corner of Mr. Bawden's store shows a very neat and effective arrange- ment of his stock.

The Talking Machine Dealers of the Pacific Coast have organized the Oakland Grafonola- Victrola-Amberola Club. Despite the rather ominous name it is a step in the right direction.

.

&km

i.*s**'m

We show here a photograph of the store of Carl G. Strock of Santa Ana, Cal. Mr. Strock points with pardonable pride to the well-filled Record racks and to his Music Room in the rear, built especially for demonstrating Edison Records.

Laurence McGreal, an Edison Jobber in Mil- waukee, Wis., presented fifty families located in the neighborhood of his store with a Christmas basket containing a large chicken, a peck of po- tatoes, a half-dozen oranges and two pounds of candy . No wonder we believe in Santa Claus! The Phonograph Monthly, even at this late date, is glad to congratulate Mr. McGreal upon his Christmas spirit. A man whose mind works along this line will not need our good wishes to assure his success, but nevertheless he has them.

The O. A. Reynolds Talking Machine Com- pany of Springfield, 111., hit upon the happy idea of sending to the employees of the Illinois Watch and Samgamo Meter Companies an inter- esting letter telling of the merits of the Edison and inviting them to attend a concert at their store. They have prepared a follow-up, to be mailed about ten days after the original letter, and we feel confident the results from their work in this direction will be large.

The price of the Easter Window Display is- only $3.50, but it will be worth a great deal I more than that to you. Try it.

14 Edison Phonograph Monthly, March 1912

There is no greater comfort than an evening with an

EDISON PHONOGRAPH

— the comfort of bright songs and music perfectly rendered; the comfort of Amberol Records, playing f our-and-one-half minutes instead of two ; the comfort of the permanent sapphire reproducing point that does away

with constant needle-changing, and the comfort of a subdued volume of sound, that does not carry beyond J b& V A your own little family circle. The wonderful, sensitive, wax cylinders, the silent, long-running motor, the long-playing Amberol Records, the permanent sapphire reproducing point, and the means of making and reproducing your own records, are all exclusive Edison Phonograph features. Remember this when you make your purchase.

Edison Standard Records, 35c. Edison Amberol Records (play twice as long), 50c. Edison Grand Opera Records, 75c. to $2.00.

Our Standing Offer Perhaps you do not realize that we are offering to furnish adver- tising electros free. That is our proposition, however, and we now proffer Ready-made Ad Electro No. 21, which is mortised for your name. Put it in your local paper, or if you prefer to write your own copy, send for Stock Electro No. 790, and you will receive the electro of the Phonograph only.

Edison Phonograph Monthly, March, 1912 15

Advance List

of Edison Amberol and Edison Standard Records

for May 1912

7~~ > HE Amberol and Standard Records listed below will be shipped from Orange in time to reach all Jobbers in the United States -jind Canada before April 25th, 1912, all things being favorable, and they may be re shipped to Dealers at 8 A.JM. on April 24th. They must not, however, be exhibited, demonstrated, or placed on sale by Jobbers or Dealers until 8 A. M. on April 25th. Supplements, Phonograms and Hangers will be shipped with Records. These may be distributed to Dealers after April 20th, but must not be circulated among the public before April 25th. Jobbers and Dealers may, however, deposit Supplements and Phono- grams in Mail Boxes or Post Offices after 5 P. M. on April 24th, for delivery on the morning of the 25th. Bulletins will be mailed direct to all Dealers from Orange. Jobbers are required to place orders for May Records on or before March 10th. Dealers should place May orders with Jobbers before March 10th to insure prompt, shipment when Jobber's stock is received.

Edison Amberol Concert Records

75 CENTS EACH IN THE UNITED STATES; $1.00 EACH IN CANADA

Our May Concert Records introduce artists new to the Phonograph, but well known in musical circles. Our first Record is truly wonderful in the absolute faithfulness with which it reproduces the exquisite tones of the 'cello as it responds to the touch of a master. In our second Record we present an almost classical waltz, played by a brilliant organization of Hungarian musicians; and our third selection offers a very superior performance of a song which has been for years a household favorite.

28014 Vito Paulo Gruppe The average music lover probably prefers the 'cello to any other instrument, for in its depth and richness of tone there lies a wonderful charm. Paulo Gruppe is absolute master of the 'cello, playing with a strength and- technical skill that are little short of phenomenal. In this brilliant and lively composition by the well-known Bohemian 'cellist-composer, David Popper, Gruppe fingers with a rapidity which would seem possible only on the violin. Max Herzberg, at the piano, assists admirably in making this delightful Record worthy of a place upon the Concert list.

28015 Coppelia — Entr'Acte and Waltz Armand Vecsey and his Hungarian Orchestra Clement Delibes is a noted French composer of light operas, the most charming of which is "Coppelia." The waltz is enchanting, with its beautiful graceful swing, which is so per- fectly executed by this talented organization of Hungarian artists. This Record will make

a strong appeal to lovers of the artistic, while its rhythm will instantly find favor with the most casual listener.

28016 Old Folks at Home Margaret Keye* Foster's beautiful old melody is -sung with a wealth of beauty, but with perfect simplicity and deep sympathy by this well-known contralto.

Edison Amberol Records

UNITED STATES LIST, 50 CENTS; CANADIAN, 65 CENTS

987 A Songologue — Winter Garden Stella Mayhew

It is rather unusual to offer nearly a whole vaudeville sketch on one Record, but here we have Stella Mayhew giving part of her "Winter Garden" repertoire, appearing first as an Irish lady (?) entertaining the judge before whom she has been haled. Then she changes color and sings "Kentucky Boy" in good old coon style. Billie Taylor did some very clever work in preparing this number, for it is extremely witty and entertaining. Orchestra accom- paniment. Published by J. Lehman & Company.

988 Mary Was My Mother's Name Joseph A. Phillip

Mr. Phillips has chosen this sentimental song, of reminiscent character, with which to again present his ability to the Edison audience. Alfred Solman, its composer, gained great popu larity as the writer of "Mine" (Amberol No. 936). Orchestra accompaniment. Words bv Arthur J. Lamb; publishers, Joe Morris Music Co., New York City.

(Always specify on your orders whether you want Amberol or Standard Records.)

16 Edison Phonograph Monthly, March, 1912

*989 That College Rag Walter Van Brunt and Chorus

Once more the "College Rah Rah" is burlesqued, this time most tunefully by Mr. Van Brunt and an excellent male chorus. The song has proven to be one of the greatest vaudeville "hits" of the season and reflects great credit upon the abilities of Albert Von Tilzer and Harry Porter, who wrote the music and words. Orchestra accompaniment. Publishers, The York Music Co., New York City.

990 I Want Some One to Care for Me Lottie Gilson Our old favorite is with us again, with her almost perfect enunciation, enabling us to under- stand perfectly her sentiments upon the marriage question. While the orchestra is playing over the chorus of this catchy song, Lottie tells us just what sort of a man she is looking for.

991 You've Got Me Hypnotized Ada Jones and Billy Murray As long as there is vaudeville, songs of this type will be popular, for every "team" always sings a conversational duet some time during its "turn." This song has several features which will place it above its many "sister" pieces — a captivating waltz time, words brim- ming over with slang, and last, but perhaps best, it wcs written and composed £>y (Irving Berlin, sponsor for "Alexander's Ragtime Band" (Amberol No. 817) and "The Ragtime Violin" (Amberol No. 966). Orchestra accompaniment. Ted Snyder Company of New York City, publishers.

992 Take Me Back to the Garden of Love Reed Miller Reed Miller has long since established himself in the hearts of Edison owners, as a singer

of unusual quality of voice and smoothness of delivery. In this Record he has an opportu- nity to display his ability to best advantage, for he sings a love ballad in waltz time, whose beauty has won for it a place on the programs of some of the leading singers of high class songs. Orchestra accompaniment. Music by Nat Osborne; words by E. Ray Goetz. Pub- lished by the Ted Snyder Co., New York City.

993 (a) Three Little Owls and the Naughty Little Mice

(b) I'm Old But I'm Awfully Tough Cal Stewart

Cal Stewart! In other words, a hearty laugh and a Record full of fun. Cal sings of the very sad fate of three unsuspecting mice, then proclaims that he is "tough." We certainly hope so, for we would not care to lose our laugh-maker man. Orchestra accompaniment.

994 The Passing Caravan Patrol New York Military Band An excellent concert piece with the ever-irresistible march time, introducing approach, pass- ing and retreat effect. Composer, Johann C. Schmid; publishers, H. A. Weymann & Son, Edison Jobbers in Philadelphia.

995 My Lou — Winter Garden Stella Mayhew and Billie Taylor It takes a good vaudeville pair to be featured at the New York Winter Garden, and the Mayhew-Taylor combination certainly "made good." This duet was one of their best songs this season, and they sing it admirably with an orchestra accompaniment. Billie Taylor composed the piece, which is published by J. Lehman & Company, New York City.

996 That Coontown Quartet Premier Quartet Wonderful "harmony" singing of a new ragtime tune which is being featured by Emma Carus and other stars of the vaudeville stage. It has a fascinating movement which is inter- rupted to introduce strains from old favorite quartet songs, while the orchestra accompani- ment is temporarily suspended. Music by Jean Schwartz; words by Grant Clarke. Pub- lished by Jerome and Schwartz Publishing Company, New York City.

997 Your Own Dear Kiss Elizabeth Spencer A delightful song of love, set to the familiar and popular Neapolitan serenade, "O1 Solo Mio"

by di Capua. The song is far above the ordinary love song, and receives full justice in its performance by Miss Spencer. Orchestra accompaniment. Publishers, Shapiro Music Pub- lishing Co., New York City.

998 When I Was Twenty-One and You Were Sweet Sixteen

Joseph A. Phillips and Chorus Williams and Van Alstyne are making this song the feature of their repertoire, and success is coming their way at a great rate. It is a captivating march song with an irresistible swing to it, which is sung in capital style by Mr. Phillips and an exceptionally clever chorus composed of Elizabeth Spencer, Bieling, Murray, Porter and Hooley. Orchestra accompani- ment. Harry Williams and Egbert Van Alstyne wrote the music and words. Publishers, Jerome H. Remick & Company, New York City.

999 Peggy Gray Manuel Romain

Thurland Chattaway has become known to all who dwell in the world of music, as a writer of unusual merit. This popular composer's march song, "Peggy Gray," has enjoyed excep- tional success. We have recorded it with bells and trilling birds to heighten the already delightful effect of Mr. Romain's performance. Orchestra ^accompaniment. Published by the F. B. Haviland Publishing Co., New York City.

♦This Record will be illustrated on cover of May Phonogram.

Edison Phonograph Monthly, March, 1912 17

1000 Good Night, Mr. Moon Campbell and Gillette

These two popular tenors made such a huge success with " 'Lizabeth Ann" that we hastened to produce another song by them. "Good Night, Mr. Moon," is perhaps the most popular "moon song" of the day and is being featured by the four "Madame Sherry" companies now en tour. The catchy swing of the music is excellently brought out by the accompanying orchestra. Music by Albert Von Tilzer; words by Eli Dawson; publishers, The York Music Co., New York City.

1001 That Hypnotizing Man Premier Quartet It ought to have been "That Hypnotizing Song," for if this one won't hold you in a spell of delighted enjoyment, nothing will. The music is catchy, the words are funny, the singers were "seeing spooks" every minute they were performing, and the orchestra had chills run- ning up and down their backs. What more could you ask?- Music by Albert Von Tilzer; words by Lew Brown. Published by the York Music Co., New York City.

1002 Alexander's Ragtime Band Medley Fred Van Epps Edison owners cannot seem to get enough of "Alexander's Ragtime Band," but we hope that this "cracker-jack" banjo medley will help to satisfy the demand. If the banjo is adapted

to any one thing, it is ragtime and the Berlin-Snyder "rags" are invincible. "The Ragtime Violin" and "Grizzly Bear" also appear in this whirlwind medley. Orchestra accompani- ment. Published by the Ted Snyder Co., New York City.

1003 Cujus Animam — Stabat Mater Charles W. Harrison This is another selection from Rossini's Stabat Mater from which we offered "Inflammatus" (Amberol No. 925) for our March list. Mr. Harrison's clear, strong tenor is displayed to excellent advantage in this exquisite, though difficult, aria which he sings in Latin, with an orchestra accompaniment. To lovers of music of a classical and sacred nature this Record will be an exceptional treat.

1004 Rockin' in de Win' Bessie Volckmann W. H. Neidlinger is an American composer who has become well known as a writer of Southern dialect songs. This charming little lullaby, which has attained perhaps the great- est popularity of any of Neidlinger's writings, receives excellent treatment by this young Edison contralto. Orchestra accompaniment. William Maxwell Music Co., of New York City, are the publishers.

1005 Are You Going to Dance? — "The Count of Luxembourg"

Elizabeth Spencer and Irving Gillette

The great waltz song from "The Count of Luxembourg," by Franz Lehar, composer of "The Merry Widow." This latest creation by the already popular composer has made a sensation on the Continent and in London, where it has been running since May 20th, 1911. The song occurs in Act 2nd, when Angele and Rene waltz up the great staircase in the reception hall of the Grand Duke Ratzinov. Orchestra accompaniment. Words by Basil Hood. Chappell & Co., of New York City, are the publishers.

1006 Old Folks at Home, with Variations Andre Benoist

A remarkably clever piano solo by Andre Benoist, who needs no introduction to Edison owners. This very capable artist has taken the original "Way Down Upon the Suwanee River," as composed by Stephen Foster and varied by F. W. Meacham, to which he has added variations and embellishments of his own. It is one of the best piano solos listed for a long time.

1007 One Fine Day — "Madame Butterfly" (Sung in English) Agnes Kimball "Madame Butterfly" is one of Giacoma Puccini's greatest compositions and1 the crowds who have filled the Metropolitan Opera House upon every occasion when it has been produced, prove conclusively that it is a great favorite in America. This aria, one of the gems of the opera, is sung in Act 2nd, when the deserted wife expresses her undying faith in her hus- band's return. Agnes Kimball handles the difficult soprano solo superbly, making a beauti- ful Record. Orchestra accompaniment.

1008 Let Joyous Peace Reign Everywhere Anthony and Harrison Our sacred offering for this month is a beautiful duet based upon the melody of Alfred Robyn's best known song, "Answer." It has a grace and depth of expression which will make a strong appeal to all lovers of sacred music. Orchestra accompaniment. Words by Edwin Summers. Published by Leo Feist, of New York City.

1009 The Count of Luxembourg — Waltzes American Standard Orchestra These waltzes may be said to be the cream of the latest of Franz Lehar's wonderful suc- cesses, already referred to in this list. This Record explains perfectly the reason for Lehar's world-wide popularity, for his Luxembourg Waltzes are on a par with the Merry Widow Waltz — a broad statement. The main themes of this arrangement are "Say Not Love is a Dream" and "Are You Going to Dance?" (the famous Staircase Dance). Published by Chappell & Company, of New York City.

{Always specify on your orders whether you want Amberol or Standard Records.)

18 Edison Phonograph Monthly, March, 1912

1010 God is Love, His Mercy Brightens Agnes Miller, Reed Miller and Frank Croxton

A sacred selection composed by Conradin Kreutzer (1780-1849), a celebrated German writer of opera, oratorio and church music. This is one of his best known sacred numbers, and it affords to Miss Kimball (soprano), Mr. Miller (tenor) and Mr. Croxton (bass) an excellent opportunity to display their remarkable ability in solo, duet and trio singing. Orchestra accompaniment.

1011 Happy Days Venetian Instrumental Trio A charming arrangement of this favorite melody, so familiar as a song with violin obligato.

Its presentation by these clever musicians upon violin, flute and harp is particularly happy, the nature of the piece lending itself so readily to these instruments. A. Strelezki is the composer.

Special I O. O F. Amberol Records

UNITED STATES LIST, 50 CENTS; CANADIAN, 65 CENTS

1012 I. O. O. F. Opening and Closing Odes Male Quartet

The three Odd Fellows' Records contained in this list are published officially by the Sovereign Grand Lodge, I. O. O. F. The two odes produced on this Record are beautiful in their dig- nity and in the sentiments contained in the words. Organ accompaniment.

1013 I. O. O. F Initiation and Installation Odes Male Quartet A perfectly balanced quartet has sung the solemn, awe-inspiring odes in beautifully arranged harmony, with the strains of the organ to complete the impressiveness of the selection.

1014 I. O. O. F. Funeral Ode Male Quartet This Record needs no introduction to Odd Fellows, but for the benefit of those "without the pale" let us say that this ode is a majestic expression of faith and hope. The introduction, played upon the organ, is magnificent.

Edison Standard Records

UNITED STATES LIST, 35 CENTS; CANADIAN, 40 CENTS

10551 Spanish Dance — Suite "Bal Costume" United States Marine Band

The Spanish Dance is the fourth in a suite of national dances written by the great Anton Rubenstein, eminent composer and Liszt's only rival in technical perfection. The dance abounds with vivid local color and depicts the wooing of an Andalusian Carmen by an im- petuous toreador. The famous Marine Band has acquitted itself splendidly in obtaining the dash and rhythm of the piece.

10552 Pickaninny's Lullaby Elsie Baker Miss Baker's first Standard Record is her favorite encore song which she gives in darkey dialect. It is a gem, and perfectly suited to Miss Baker's rich contralto voice, to which a properly subdued orchestra plays a soothing accompaniment. Words and music by George W. Gage. Victor Kremer Company, of Chicago, are the publishers.

10553 I Want "a Regular Pal" for~a "Gal" Walter Van Brunt Already listed as Amberol No. 910, this delightful song is now offered in Standard form by the young artist who so capably sang it previously. Music by George Christie; words by Jean Lenox. M. Witmark & Sons, of New York City, are the publishers.

10554 'Lizabeth Ann Campbell and Gillette This captivating duet was such an instantaneous success when issued in the Amberol list that we have placed it in this list, presenting the same artists who performed before. Orchestra accompaniment. Music by Theodore Morse; words by D. A. Esrom. Published by the Theodore Morse Music Co., of New York City.

10555 Scotch Country Dances National Military Band This lively and invigorating medley of Scotch dances was such a tremendous success when issued under the British list that we have decided to offer it in the domestic list.

Foreign Records for March, 1912

AMBEROL: U. S. LIST, 50c. EACH; CANADIAN, 65c. EACH.

STANDARD: U. S. LIST, 35c. EACH; CANADIAN, 40c. EACH.

BRITISH AMBEROL FOR MARCH 12418 Strolling if the Gloaming, Dear, Gaze

John Bardsley

12416 The Wanderers'Goal — Overture, Suppe 12419 Mamie May, Darewski Jack Charmaa

National Military Band 12420 The Gift, Behrend Violet Oppenshaw

12417 Come, Sing to Me, Thompson David Brazell 12421 I Don't Care, Godfrey & Williams Billy William*

{Airways specify on your orders ^whether you "want Amberol or Standard Records.)

Edison Phonograph Monthly, March, 1912 19

12422 I Never Knew I Loved You, Penso Albert Crawley

12423 Queen of My Heart, Cellier Peter Dawson

12424 Memories of Mother, Harkness Wm. McEwan i2425 Sons of the Brave, March, Bidgood

National Military Band

BRITISH STANDARD FOR MARCH

i4117 Top Dog— One-step, Windeatt

National Military Band

14118 The Chocolate Major, Mills & Scott Jack Charman

14119 You Taught Me How to Love You, Meyer

Albert Crawley

14120 Administration March, Sousa (Concertina)

Alexander Prince

14121 I Saw Peter Henry Home, Bennett Scott

Florrie Forde

14122 The Gospel Bells, Martin Wm. McEwan

14123 Santa Lucia March, hotter

H. M. Irish Guards Band

14124 I Wish I Were a Ladies' Man,

Godfrey & Williams Billy Williams

14125 The Dear Irish Boy (Bagpipes) W. N. Andrews

14126 Giggling— Polka March, Christine

National Military Band

GERMAN AMBEROL FOR MARCH

15226 Aufzug der Stadwache, Leon Jessel

Johann Strauss Orchester

15227 Fruhling im Winter, A. Steinke Hans Bondy

15228 Der alte Goethe, Adolf Kirchl Udel Quartette

15229 Die Liebeslaube, Karl Hoschna

Incie Bernardo & Hans Bondy

15230 Eva— Walzer aus "Eva," F. Lehar

Johann Strauss Orchester

Dealers, we want to impress upon you that the show window of to-day has become a silent partner in the business, silent to be sure but one whose silence is golden. The real value of a good window display is measured by these two business units. First — new customers made; second — increased sales to old customers. The power of a good display you can measure in the increase of your daily receipts. Almost everyone wants to buy what he sees! How many would care to purchase what they have not seen?

Why not show the public that you have a desire to interest them in your particular line? Back up our national advertising and your own local efforts by placing the real article in a conspicuous location. Embellish the show window with attractive artistic show cards con- taining terse selling points.

No matter how difficult it may seem to ar- range attractive displays— it can be done. It is up to you to assign yourself the task of spend- ing a few hours in your show window weekly. Spend a trifling amount fo.- necessary material to produce attention-attracting displays. And, do not lose sight of the fact that the public tires of a certain setting quickly. They want to see something new. They are looking eagerly for the appearance of your next best effort. Don't disappoint them. Keep them interested. Use Edison Displays — the cheapest and best direct method of making new customers and increasing sales to old ones. Send in that Easter Display order now !

GERMAN] STANDARD FOR MARCH

16225 Pariser-Pflaster Marsch — aus "Eva," F. Lehar

Johann Strauss Orchester

16226 Sankt Pauli, wie bist du schon ! Hermann Stein

Erich Schroeter

16227 Tischrode — "Bogrussung der Gaste,"

Schonwald Gustav Schonwald

16228 Mariechon ! — Polka, S. Courquin

Johann Strauss Orchester mit Chor

FRENCH AMBEROL FOR MARCH

17153 Mendiant d'Amour, Goublier Louis Nucelly

17154 Pensee d'Automne, Massenet Gaston Dubois

17155 Carmen — duo — "Parle-moi de ma mere," Bizet

Mme. Laute-Brun et Gaston Dubois

17156 Faust — "Chanson du ror de Thule," Gounod

Mme. Laute-Brun

17157 La Boheme — "Je suis poete," Puccini

Gaston Dubois

FRENCH STANDARD FOR MARCH

18193 Valse Brune, G. Krier

Garde Republicaine Coralie, R. Desmoulins Paul Lack

Vous n'avez pas ca, E. Spencer Adolphe Berard

SPANISH AMBEROL FOR MARCH

La Tempestad — Romanza de las Joyas, Chapi

Alicia del Pino La Gran Via — Vals del Caballero de Gracia,

Chueca y Valverde Jose Frances

SPANISH STANDARD FOR MARCH 21288 Ei Husar de la Guardia — Cancion de Napoleon-

Cuples, Jimenez Felix de la Sierra

18194 18195

8054 8055

Armand Vecsey and his Hungarian Orchestra number among their many successful per- formances appearances before the principal rul- ers of Europe, among them Emperor William II, King Edward VII and Queen Alexandra, King Frederick of Denmark, Maria Feodorovna, Dow- ager Empress of Russia.

Jobbers of Edison Phonographs and Records

ALA., Birmingham — Talking- Machine Mobile — W. H. Reynalds. Montgomery — R. L. Penick.

Co.

CAL., Los Angeles — Southern Cal. Music Co. San Francisco — Pacific Phonograph Co.

COLO.

Denver — Denver Dry Goods Co. Hext Music Co.

CONN., New Haven — Pardee-Ellenberger Co.

D. C, Washington — E. F. Droop & Sons Co.

GA„ Atlanta — Atlanta Phonograph Co. Waycross — Youmans Jewelry Co.

IDAHO, Boise — Eilers Music House.

ILL., Chicago — Babson Bros.

Lyon & Healy.

James I. Lyons.

Montgomery Ward & Co.

Rudolph Wurlitzer Co. Peoria — Peoria Phonograph Co.

Putnam-Page Co., Inc. Q,uincy — Quincy Phonograph Co.

IND., Indianapolis — Kipp-Link Phonograph Co.

IOWA, Des Moines— Harger & Blish. Sioux City — Harger & Blish.

LA, New Orleans — National Automatic Fire Alarm Co. Philip Werlein, Ltd.

MAINE, Bangor — S. L. Crosby Co.

Portland — Portland Sporting Goods Co.

MD., Baltimore — E. F. Droop & Sons Co.

MASS., Boston — Eastern Talking Machine Co.

Iver Johnson Sptg. Goods Co.

Pardee-Ellenberger Co. FItchhurg — Iver Johnson Sptg. Goods Co. Lowell — Thomas Wardell. Worcester — Iver Johnson Sptg. Goods Co.

MICH., Detroit — American Phono. Co. Grinnell Bros.

MINN., Minneapolis — Laurence H. Lucker. St. Paul — W. J. Dyer & Bro. Koehler & Hinrichs.

MO., Kansas City — J. W. Jenkins' Sons Music Co. Schmelzer Arms Co. St. Louis — Silverstone Talk. Mach. Co. MONT., Helena — Montana Phono. Co.

NEB., Lincoln — Ross P. Curtice Co. H. E. Sidles Phono. Co. Omaha — Shultz Bros.

N. H., Manchester — John B. Varick Co.

N. J., Hoboken — Eclipse Phono. Co. Newark — Edisonia Co. Paterson — James K. O'Dea. Trenton — John Sykes.

N. Y., Albany— Finch & Hahn. Buffalo — W. D. Andrews.

Neal, Clark & Neal Co. Elmira — Elmira Arms Co. Gloversville — American Phono. Co.

New York City— Blackman Talking Ma- chine Co. J. F. Blackman & Son. I. Davega, Jr., Inc. S. B. Davega Co. Greenhut-Siegel-Cooper Co. John Wanamaker.

Oswego — Frank E. Bolway. Rochester — Talking Machine Co. Syracuse — W. D. Andrews. Utica — Arthur F. Ferriss. William Harrison.

OHIO, Cincinnati — Milner Musical Co. Rudolph Wurlitzer Co. Cleveland — Laurence H. Lucker. Columbus — Perry B. Whitsit Co. Dayton — Niehaus & Dohse. Newark — Ball-Fintze Co. Toledo — Hayes Music Co.

OKLA., Oklahoma City — Schmelzer Arms Co

OREGON, Portland — Graves Music Co.

PENNA., Allentown — G. C. Aschbach. Easton — The Werner Co. Philadelphia — Louis Buehn & Bro.

C. J. Heppe & Son.

Lit Brothers.

Penn Phonograph Co.

John Wanamaker.

H. A. Weymann & Son. Pittsburg — Louis Buehn & Bro. Scranton — Ackerman & Co.

Technical Supply Co. Willlamsport — W. A. Myers.

R. I., Providence — J. A. Foster Co. J. Samuels & Bro.

TENN., Memphis — F. M. Atwood. O. K. Houck Piano Co.

TEX., Dallas — Southern Talking Machine Co. El Paso — W. G. Walz Co. Fort Worth— L. Shepherd & Co. Houston — Houston Phonograph Co. San Antonio — H. C. Rees Optical Co.

UTAH, Ogden — Proudfit Sporting Goods Co. Salt Lake City — Consolidated Music Co.

VT., Burlington — American Phono. Co.

VA., Richmond — C. B. Haynes & Co.

WASH., Seattle — Eilers Music House. Spokane — Graves Music Co.

WIS., Milwaukee — Laurence McGreal.

CANADA, Quebec — C. Robitaille.

Montreal — R. S. Williams & Sons Co., Ltd. St. John— W. H. Thorne & Co., Ltd. Toronto — R. S. Williams & Sons Co., Ltd. Vancouver — M. W. Waitt & Co., Ltd. Winnipeg — R. S. Williams & Sons Co., Ltd.

Babson Bros. Calgary — R. S. Williams & Sons Co., Ltd.

e15£ EDI S ON

PHONOCMPH

MOW

VOL. X

April 1912

No. 4

THE HOFFMANN QUARTET

Several seasons spent in the atmosphere of the most famous sym- phony orchestra in this country have stamped their unmistakable effect upon the technique, expression and interpretation of these gifted mu- sicians. Amberol Concert No. 28018 is their first Edison Record:

^Ae EDISON PHONOGRAPH MONTHLY

CONTENTS FOR APRIL 1912

PAGE

Adam 2

Special Notice 2

Ten Greatest Men Alive 3

May Window Display 5

The Phonograph as an Actor 6

A Clincher 6

No Jobbers' Profits 6

Electros for New Machines 7

The Plan Maker 7

Window Displays Sales Producers 8

Suspended List, March 20, 1912 8

The Phonogram 9

Opera Model Delayed 9

PAGE

April Record Return Guide 9

Rapke Labels and Trays 9

Hustling Some 10

Lighting Stores 10

Edison Record Talent 11

A Visit to a Dealer's Store 12

Keeping Customers 12

The Other 13,000..." 13

Electro for Amberol No. 1023 14

Advance List of June Records 15

List and Dealers' Net Prices on Cygnet

Horn Crane Parts 19

Current Printed Matter 19

Adam

On the border of California lies Lake Tahoe, the Gem of the Sierras. The modest Cali- fornian will not say so in actual words, but if he fails to leave you with the firm conviction that the shores of that lake were the scenes of Adam's original investigation into the advertised merits of the apple, you may rest assured that it was only because he was too busy talking about the 1915 Exposition.

But why did Adam eat that apple? Surely not because he was hungry, for there was no Poul- try Trust in those blissful days. Some people claim that it was because Adam was from Mis- souri— absolutely impossible since the only State at that time in existence was the "state that made the fig-leaf famous." But if Adam could not claim the same good old state as the famous Missouri Mule, he had a great deal in common with the proverbial inquisitive natures of its inhabitants.

The salesman, however, has long since learned that this state of mind is by no means peculiar to the people of any one locality, but is the uni- versal attitude of the buyer — be it of needles, pins or coal mines. The rosiest of pen pictures and word paintings seldom effect a transfer of coin from the pocket of the prospect to the wallet of the word artist.

In the case of the Phonograph this is particu- larly true because of the price involved and be- cause it is still considered by many to be a luxury. In his efforts to present the Phonograph in the light of a necessity instead of a luxury, the Dealer handicaps himself at the start if he cannot show the prospect how much he really needs the Phonograph. It is for that reason that we are continually urging upon Dealers the ad-

visability of the concert plan. Many Dealers, however, do not feel that they have sufficient floor space in their stores to permit of a regular concert. But that does not in the least prohibit them from having in their windows a standing invitation to all passers-by to step in and hear the Phonograph.

To revert to Adam, we humbly apologize for seeming to draw odious comparisons between salesmen and the serpent, but, if we study the very successful methods employed by the ser- pent, we will see that he originated the idea of the Window Display and the Demonstration. In introducing the apple to the prospect, he did not merely write form letters and talk selling points, but he had the apple right in plain sight (win- dow display) and offered one to the prospects that they might sample its delicious flavor (dem- onstration). To the deadly certainty of these methods we have been taught to ascribe all the suffering and anguish here below.

Be that as it may, our point is that those methods worked in Paradise and that human nature has changed so little since that time that the same methods apply to-day. And since this is true, the wise Dealer, remembering the im- portant part which Eve played in this famous transaction, will not confine his attentions solely to the prospective Adam.

Special Notice

Because of the timeliness of their issue, Am- berol Records Nos. 1023, 1027, 1030 and Stand- ard Record No. 10559 listed in this issue, can be put on sale as soon as received. They are treated in a special pamphlet.

See page 7 concerning the Plan Maker's Plans. Are you on his list?

«©£ EDISON PHONOGRAPH MONTHLY

Published by Thomas A. Edison, Inc., Orange, N. J.

NATIONAL PHONOGRAPH CO., LTD., VICTORIA ROAD, WILLESDEN, LONDON, N. W. THOMAS A. EDISON, LTD., OF AUSTRALIA, 364-372 KENT STREET, SYDNEY", N. S. COMPANIA EDISON HISPANO- AMERICANA, VIAMONTE, 515, BUENOS AIRES. EDISON GESELLSCHAFT, M. B. H. 10 FRIEDR1CHSTRASSE, BERLIN. COMPAGNIE FRANCAISE DU PHONOGRAPHE EDISON, 42 RUE DE PARADIS, PARIS.

W.

All communications to The Phonograph Monthly should be addressed to the Advertising Department, Orange, N. J.

Vol. X

APRIL, 1912

No. 4

Who Are the Ten Greatest Men

Now Alive?

A Symposium of Representative Opinions

By tht

courtesy of the proprietors of the "Strand Magazine" ive are enabled to reprint extracts from the interesting article which appears under the above heading in the Decem- ber Christmas Number of that popular monthly magazine.

The term "greatness" implies a certain rare quality which lifts a man up on a pedestal and sets him above and apart from the run of man- kind. "Genius," perhaps, would better express this quality; but whatever term is used it < im- plies power by reason of singular and command- ing gifts. Who, then, are the ten greatest men in the world to-day. The task is not an easy one, but it can be achieved. With the first five, indeed, it is comparatively easy. Most Anglo- Saxons will agree that Joseph Chamberlain, Lord Roberts, Lord Kitchener, Thomas Edison, and Theodore Roosevelt should not be excluded.

Lord Lister. Prof. EH Metchnikoff . Lord Kitchener. Lord Roseberry. Joseph Chamberlain. Theodore Roosevelt. Lord Roberts. G. Marconi. Rudyard Kipling.

The next list observer of men, runs thus: —

Joseph Chamberlain. Lord Kitchener. iLord Roberts. Lord Lister. Rudyard Kipling.

Emperor William II. Thomas A. Edison. Richard Strauss. Ernst Haeckel. Thomas Hardy. Porfirio Diaz. John S. Sargent, R. A. Lord Rayleigh Emperor of Austria

is that of a very experienced Sir Frederick Milner, Bart. It

Theodore Roosevelt. Louis Botha. Lord Roseberry. Thos. A. Edison. William II.

In order, then, to arrive at some decision, not, it may be, permanent, or one that will stand the test of posterity, but not the less significant on that account — perhaps even more valuable as reflecting contemporary judgments — the Editor of "The Strand" has asked a number of eminent observers in various departments of effort to compile a list of the ten who, in their opinion, deserve this tremendous honour — the ten men who are the most certain of statues after their death.

These observers may properly be headed by the Speaker of the House of Commons, the Right Hon. J. W. Lowther, M. P., whose list of eight- een names shows the embarrassment under which most of the list-makers labour : —

The ten of a distinguished Frenchman, M. Paul Deschanel, President of the Senate, con- sists of the following names: — Emperor William II. Ehrlich.

Edison.	Rostand.
Togo.	Wilbur Wright.
Roosevelt.	Roseberry.
Clemenceau.	Bonnat.

Now we come to another kind of observer. Two new names appear in the list of Mr. Will Crooks, M. P.:—

Sir Edward Grey. Edison.

Prince Bulow. Roosevelt.

Louis Botha. Metchnikoff.

Lord Lister. Joseph Chamberlain.

Lord Roberts. Kipling.

Or we may consider the list of the ten great- est men, as they appear to a successful novelist like Mr. Charles Garvice: —

Eli Metchnikoff.	Edison.
Kitchener.	Marconi.
Chamberlain.	Kipling.
Roosevelt.	WUIiam II.
Roberts.	Hardy.

4 Edison Phonograph Monthly, April, 1912

That is to say, five Englishmen out of the ten. Is that too extravagant? "An impossible shot,'" as Mr. Andrew Lang termed it.

Well, there is Mr. W. J. Locke, who would delete Metchnikoff, Kitchener and William II. and substitute therefor —

J. S. Sargent. Edmond Rostand. Auguste Rodin.

In other words, one's choice lies in the direc- tion of one's sympathies. To many, Robert Louis Stephenson was a far greater man than William Ewart Gladstone. Who would have suspected Rembrandt to have been a greater man than the Duke of Alva?

Sir Harry Johnston is a great traveller and man of the world, who has seen and noted much concerning his fellow-men. Here is his list: —

General Booth. Sir Donald Ross.

Andrew Carnegie.

G. Marconi. William II. Thomas Edison.

G. B. Shaw. President Taft. Baden-Powell. Rostand.

In the list supplied us by Mr. Burdett- Courts, M. P., these names figure: —

Joseph Chamberlain. Rudyard Kipling.

Admiral Togo. Emperor Mutsuhito of Japan.

President Taft William II.

J. Pierpont Morgan. Edison.

G. Marconi. Nansen.

"In compiling a list of the ten greatest men in the world," writes Sir Wil'am Bull, M. P., "I would esteem discoverers and inventors more than any other. There is no painter of first-rate eminence now living, in my opinion. Here is my list, in order of merit: —

Thomas A. Edison. Aston Webb. Wilbur Wright.

Hon. Charles Parsons (inventor of the turbine).

Lord Lister. Prof. Eli Metchnikoff. John Thorneycroft. Joseph Chamberlain. G. Marconi. Rudyard Kipling.

"If Mme. Curie, the discoverer of radium, were a man, I should substitute her name foi that of Mr. Chamberlain."

"There is no living painter who could be called great." Such is the dictum of Admiral C. C. P. Fitzgerald, whose list contains the names of —

Joseph Chamberlain.

Theodore Roosevelt.

Admiral Togo.

Edison.

Lord Strathcona .

Lord Cromer. Rudyard Kipling. Anatole France. Marconi. Lord Roberts.

"Doubtless," writes Mr. Clement Shorter, the well-known editor of the Sphere, "there are many great rr.cn living in the world to-day — men with p:::pective greatness, that is, or even achieved greatness — but only time can decide. The great man is surely he who, by force of genius, has impressed himself upon his age in some permanent form. Whether the achieve- ments of Mr. Roosevelt or of Emperor William are of this character had better be decided a

century hence. As you ask me, however, to join in what can scarcely be a serious discussion, I suggest that we take the name of a living man from each country who has, by invention or creation, stamped himself upon his age. I there- fore nominate the ten greatest men of the pres- ent day as follows: —

Great Britain Thomas Hardy.

Great Britain Lord Lister.

United States Thomas A. Edison.

Italy Guglielmo Marconi.

Italy Giacomo Puccini.

France Francois Coppee.

Austria Richard Strauss.

Germany Hermann Sudermann.

Belgium Maurice Maeterlinck.

Russia Eli Metchnikoff.

"I should like," Mr. Shorter adds, "to have added Auguste Strindberg for Sweden, and Ernst Haeckel for Germany, but I cannot give up any one of my ten."

Finally we have received a letter from a gen- tleman who has filled a position of some trust and responsibility not unconnected with the Court. He writes: —

"I have been deeply interested in studying the lists of what various Englishmen (including the First Commoner) consider the ten greatest men now living; and it has struck me that perhaps you might like to print a speculation on my part of what the list of His Majesty King George V. would be. I think it would run somewhat in this fashion: —

Lord Kitchener. Lord Roberts.

Lord Roseberry. Emperor William.

Theodore Roosevelt. Edison.

Emperor Mutsuhito. Kipling.

J. Chamberlain Asquith.

The foregoing speculation is certainly most interesting, even though the writer begs that his name be withheld.

What now is the result of these most diversi- fied and representative opinions? If we make a list of names according to the number of votes which each has received we obtain the follow- ing:—

Edison. Chamberlain.

Kipling. Roberts.

Roosevelt. William II.

Marconi. Metchnikoff. Lister.

These are the first nine. For the last place it is an open question, as certain of the replies are a little vague, whether it would be held by Rose- berry, Togo, or Kitchener.

Not Available Now

How to make Records at Home (Form 1090). This booklet has been temporarily suspended pending certain alterations to record-making ac- cessories now under consideration.

Edison Phonograph Monthly, April, 1912 5

May Window Display No. 19

Colored with the most careful attention to artistic details, this is one of the best values we have ever offered to Window Display users. 34.00 is the purely nomi- nal price at which we supply this beautiful display which, like its predecessors, is hand made, and finished with the greatest possible attention to details of construc- tion and coloring.

This display consists of five separate units, so as to permit of its being adapted to any and all conditions . The setting can be extend- ed to fill a large window, it can be grouped to fit a small win- dow, each part may be used separately at different times in a small win- dow, or differ- ent units may be grouped in various ways. Dealers must always bear in mind that the photographs of our Window Displays are not arbitrary rules for setting the groups — they merely suggest one method of handling the units.

Moreover, the photographs fail utterly to give any true conception of the perspec- tive of these groupes, but make them appear to be all in the same perpendicular plane. This of course is not the case, as these displays are not designed merely as backgrounds for windows, but are so arranged as to completely fill them. Again, the photographs can convey only the impression of black and white, which is again deceiving, because of the fact that

every display is highly — though not'vul- garly — colored in very harmonious tints. These settings are always called Win- dow Displays and they are primarily designed for that purpose, since it is as Window Displays that they are most efficacious; but if for any reason a Dealer cannot use them in his window, the entire setting or any of its units would be very attractive in the store itself. The various parts of the display can be distributed

about the inte- rior of the store in such a man- ner as to gain very excellent results.

The huge penny in the center of the group calls attention in a striking/way rto the fact that

EDISON WINDOW DISPLAY FOR MAY— No. 19

you are anx- ious to demon- strate the Edi- son free of cost. It is an attention-arrester which will serve to stop the passerby and make him read the various other announcements. His eyes will naturally travel down the panel to the statement that Edison Phon- ographs can be purchased on extremely advantageous terms. A bouquet of spring blossoms fills the " May Baskets " at the top of the side panels, lending appropri- ateness to the display and relieving the purely business aspects of the design. The invitations upon the ribbon scrolls are pointed and terse enough to allow of their being read at a glance by the casual observer. Why not start your window service with the May Display?

6 Edison Phonograph Monthly, April, 1912

The Phonograph as an Actor

Wherein the Invention of Thos. A. Edison Figures as a Histrionic Accessory.

Zealous producers of theatrical plays in the past have been at a greater expense to produce the cries of rebellious citizens behind the scenes, the sounds of conflict, the howling of wolves in the desert, the distant strains of song — in short, all the supernumerary noises that heighten the dramatic illusion — than they are put to in this era of applied science. It is an open secret now that the Phonograph plays its humble but useful part in the theatre. The street cries are not produced, as they were, by the prompter or one of his assistants, but by the carefully prepared talking machine in the wings. When we have the battle of Agincourt again, or the funeral of Julius Caesar, the shouts and howls of the sturdy yeoman of Henry V., or the inflamed citizens of Rome, will be supplemented by the cries of many more, reproduced mechanically. Perhaps, with this improvement, the visible mob can be induced to exercise its multitudinous voice a little less strenuously. Hitherto the citizens and soldiers have often overdone the noise. The illusion of witnessing an ancient Roman riot from a twentieth century orchestra chair has been destroyed. The clamor of the mob should be acting quite as much as the passion of the patriot. A Phonograph, remotely placed, will act its part better than a company of supernu- meraries devoid of the sense of proportion. Davy Crockett's wolves, if they are ever revivi- fied on the stage, will express their fury and their hunger to the audiences by means of the perfected Phonograph. There are few sounds this machine cannot record and reproduce fairly well, and for theatrical purposes the distant tramp of soldiers, the whistling of the wind, can be produced by this simple means, though the thunder may be somewhat beyond the Pho- nograph's capacity. We have more than a sus- picion that many of the happiest illusions in current plays are thus produced, and we are confident that the Phonograph has gone on the theatrical stage to stay. Of course, everybody knows how it has been used to enhance the ef- fect of some of the moving picture shows, but, as the New York Times says, its substitution for "extra people," old-fashioned wind machines and other devices in the regular theatres de- serves a note of comment. — Talking Machine World.

A Clincher

Let the Grand Order of Doubters read this extract from a letter just recently received, and then let them step up and join the ranks of the Window Display Users:

"You will be pleased to know of at least one customer brought in by the Christmas window. In the course of selling a substantial outfit to a new buyer, he asked me regarding the inde- structible sapphire point. The question was a novel one to me, as that is a talking point that I seldom have to resort to here, there being little 'disc' competition. For this reason, I asked him where he had read about the sapphire point, thinking he had probably seen the argument in some magazine. He replied with a smile that he read it in our window and that the little card, which you will recall in the display, was what convinced him he wanted an EDISON in preference to something else."

So there we have it! It was one of the little cards which we have tried to persuade you would arrest the attention of passersby. If you never use any other part of our Window Dis- play fixtures, you at least ought to have a set of these small cards. They tell the story in a few words calculated to drive it home at a glance.

This is an instance where a casual remark brought out the efficiency of the Window Card. There are many other occasions upon which the card has done its work, but they often do not come to light in the way that this one did.

The letter was written by Robert C. Peck, of the A. S. Cook Company, Woonsocket, R. I. He enclosed some of the best samples of newspaper advertising that we have seen yet. His slogan is, "If it is an Edison Amberol Record we have it." They never say, "We haven't got it" in Cook's, because they know it hurts. A photo- graph of the store — too complex in details to permit of proper reduction — shows the Phono- graph Department and the immense Record stock which this company carries.

Mr. Peck reports that the Window Display and the newspaper campaign resulted in a very good holiday trade in the face of poor local mercantile conditions — read that last one over again and think about it.

No Jobbers' Profits

In some unaccountable manner, Dealers have conceived the idea that Jobbers are making a profit on Edison Window Displays. This sup- position is utterly without foundation and abso- lutely false. In the handling of Window Dis- plays there is no profit for anyone except the Dealers who use them.

We wish it to be distinctly understood that Jobbers receive no compensation for distributing Window Displays. They are prepared by this Company and sold at a loss which is charged directly to advertising.

Edison Phonograph Monthly, April, 1912 7

Electros for New Machines

Under this head we printed on page eleven of our November, 1911, issue, a list of line cuts and half-tones which we were ready to supply to Dealers for advertising our revised equipments. Since that time we have received so many re- quests for information upon this same point that we are reprinting the list as it originally ap- peared. Orders should be made by number from the following table:

GEM ($15.00).

Line Cuts 2 in. wide, No. 500; 4 in., No. 502

Half-tones 2 in. wide, No. 505; 4 in., No. 506

FIRESIDE ($22.00).

Line Cuts 2 in. wide, No. 719; 4 in., No. 720

Half-tones 2 in. wide, No. 721 ; 4 in., No. 722

FIRESIDE ($27.00).

Line Cuts 2 in. high, No. 753; ?>y2 in., No. 723

Half-tones 2 in. high, No. 756; iy2 in., No. 724

STANDARD ($30.00).

Line Cuts 2 in. wide, No. 778; 4 in., No. 779

Half-tones 2 in. wide, No. 780; 4 in., No. 781

STANDARD ($35.00).

Line Cuts 2 in. high, No. 754; Z]/2 in., No. 527

Half-tones 2 in. high, No. 757; ?>y2 in., No. 528

HOME ($50.00).

Line Cuts 2 in. high, No. 755 ; 3 Vi in., No. 547

Half-tones 2 in. high, No. 758; iy2 in., No. 548

TRIUMPH ($75.00).

Line Cuts 2 in. high, No. 768; ZYA in., No. 769

Half-tones 2 in. high, No. 767; 3H in., No. 766

OPERA ($90.00).

Line Cuts 2 in. high, No. 782; ZV2 in., No. 783

Half-tones 2 in. high, No. 784; zy2 in., No. 785

AMBEROLA ($200.00).

Line Cuts 2 in. high, No. 727; 4 in., No. 747

Half-tones 2 in high, No. 742; 4 in., No. 731

It should be distinctly remembered that half- tones cannot be used with satisfactory results in newspapers. All orders for these cuts will be filled direct from our Advertising Department — not through Jobbers.

The Plan Maker

Some time ago we asked those Dealers who were willing to devote thirty minutes and twenty cents every month to the increase of their Phono- graph sales to send us their names. A great many hustlers jumped at the chance, and their names were placed upon the Plan Maker's list.

In every community there exists an element which never attempts anything that is not orthodox — tried and proven. For the benefit of those Dealers who are in this class, let us say that the Plans already available now number four, and that they have been duly tried and proven. They have emerged from the dark- ness of uncertainty and are now in the full glare of the limelight of success. Phonographs have been sold through the Plan Maker's efforts and the twenty cents can no longer be looked upon as being risked in a wicked gambling debauch.

That every Dealer may know the general idea of the Plans, we are giving below a little sketch of the four, all of which are accompanied by an explanatory letter to the Dealer, telling him the sort of people to whom to mail the vari- ous pamphlets. Each one of these folders is an attractive little affair done in colors, with very artistic and appropriate cover illustrations, ac- companied by copy for a form letter to be sent by the Dealer to his prospects.

Plan No. 1, under the title "Making Broadway 25,000 Miles Long," deals in a jocular way with "good old Broadway — bad old Broadway." Then it asks the startling question — "What would you think of an hour on Broadway with- out leaving your own fireside?" And thence to an enumeration of the Edison Records of "hits" from the cream of the New York musical come- dies. The whole pamphlet is well calculated to arouse and stimulate the desire for the music that is stirring Broadway at the present time.

Plan No. 2 gives a very instructive discourse upon ancient Yuletide customs and then tabulates the many Edison Records which are most appro- priate for Christmas.

Plan No. 3, "Music and Songs of Ireland," is a comprehensive review of Irish music and its early history, suggesting a number of the best Edison Records of Irish melodies.

Plan No. 4, "The Truth About Vaudeville," we will quote in part, that Dealers may gather some idea of the breeziness and pointedness of the pamphlet:

VODK-VILL ! Oh, Vod-E-vill !

How many crimes are committed in thy name — or names!

Ragtime rhapsodists, performing pigs, bandy- legged ballet dancers, acrobatic families, mon- otonous monologists — vaudevillians and vaude- villianesses of every age, sex and color — prac- tice their villiany nightly, daily, afternoonly, almost hourly.

We sneak into the Be-jew, or the Elight, or the 'Lympic, or the Aly-k-zar, and we come away saying: "Worst I ever saw in my life. Bet they never get any more of my money." But they do. We go back again next week or next month.

We go against it again. And why? Because of the occasional headline act. Because we are trying to duplicate the pleasure we got when we heard one of the headliners like Irene Franklin, or Harry Lauder, or Stella Mayhew, or Marie Dressier, or Sophia Tucker, or Anna Chandler, or Lottie Gilson. Say, wouldn't they make a great bill ? What would you rather do than go to hear them to-night?

Do you know that you can now hear Irene

8 Edison Phonograph Monthly, April, 1912

Franklin on the Phonograph? Yes sir, or yes ma'am, as the case may be. Irene Franklin — the girl with the sob and laugh all mixed to- gether in her voice. Irene Franklin — who is so funny you almost laugh yourself to pieces. Clever Irene Franklin, the "Queen of Vaude- ville," is singing for the Edison Phonograph. And her records are Irene Franklin to the dot — every shading of expression, every little trick of voice. The first three records have just gone on sale.

950 I've Got the Mumps Franklin & Green

951 The Talkative Waitress Franklin & Green

952 I Want to Be a Janitor's Child

Franklin & Green

And Lauder. He snatches you over seas to misty old Scotland. He wooes a rosy lass. He quaffs a brimming glass. He tells a tale that earns a laugh. He skylarks with you from the lowlands to the highlands. He sends you to bed with a Scotch accent on your tongue. He is one of the most interesting characters and perhaps the greatest entertainer the world has ever known. He sings all of his songs for us.

On the Edison Phonograph you can hear every syllable of every song just as Harry Lauder sings it on the stage —

But why continue? If you are interested you will write for particulars, and if you are not we are wasting time. All of these plans are still available except No. 2 — The Christmas Songs Plan — and may be obtained by addressing the Advertising Department.

Are Your Window Displays Sales Producers?

It is very important that the public be ac- quainted with a dealer's wares. One method is to display them in the show window. Every merchant makes some use of the display space in his store front, but many do not realize that a prospective customer should be encouraged to buy the articles through proper display. A spe- cial effort should be made to create a desire that leads to a demonstration and sale.

A window display that arrests attention, holds it, and sets the onlooker thinking about the su- periority and excellence of the displayed mer- chandise is what is termed a "selling display." Such displays cannot be arranged hurriedly. They require careful planning and artistic exe- cution. To speak plainly, this important feature is usually neglected by many through lack of ability in this particular line. Really there is little excuse, for displays can be purchased and Edison Dealers are fortunate in having an ex- pert window display service at their disposal at low cost. For a sum not exceeding a dollar a

week Dealers are furnished with easily arranged display material that, if properly and persistent- ly used, is sure to increase business.

Now why do you not avail yourself of the benefits of this service? Our only conclusion is that it is neglect. We cannot believe that any Dealer who does any business at all considers an outlay of a dollar a week a burden. Again we call your attention to the fact that if you will but join those who are now using the dis- plays with success, that through increase in pro- duction we can and will furnish the material at a lower price. You will gain through the regu- lar and persistent use of displays. Is it policy for us to stand a heavy loss on the production unless we know from investigation that such window displays as we produce are a benefit to our Dealers?

We can find no argument against effective window displays. We do find the sale of many products greatly increased through them. They will awaken new interest in your locality. Buy them, try them, and see for yourself. We have many satisfied Dealers using Edison Displays. We want many more. Will you use them and assist in placing them in every prominent loca- tion in the country? Think what a revival of interest a concentrated action of this sort by every Dealer would awaken! Your loyalty in assisting us to "boom Edison Products" in this manner will reap a golden harvest for Edison Dealers everywhere. Send in that standing or- der now ! Inject the spirit of progressiveness into the Phonograph industry! Create sales that are now lying dormant. Show the millions that the Edison Phonograph is an entertainer of the highest order and that you are anxious to demonstrate it. Edison Displays attract, create a desire, and encourage sales! You have the ability to close them — and there you are!

Suspended List, Mar. 20, 1912

This list is supplemental to the suspended Lists which appeared in the June, 1908, and succeeding issues of the Edison Phonograph Monthly. These are still in force and must be given the same consideration by the Trade as if reprinted in full herewith.

ORE., North Yamhill — F. L. Trullinger. MASS., Woburn — Edward Caldwell.

Stoneham — Edward Caldwell.

Wakefield — Edward Caldwell.

Jobbers and Dealers are asked not to supply the above named firms with our apparatus, at addresses given or any other address.

REINSTATED. IOWA, Grundy Center — A. C. Schafer.

Edison Phonograph Monthly, April, 1912 9

The Phonogram April Record Return Guide

In June, 1911, we announced that instead of After April 1st, 1912, U ited States M to Z

requiring orders of 500 or more, we were able Jobbers, Canadian Jobbers, and Unite 1 States

to imprint Phonograms in lots of 100 or its mul- and Canadian Dealers may return to the fac-

tiples. Many Dealers at once took advantage of 1:orv for credit under the terms of the current

the new proposition and have continued to do so. \q per cent. Record Exchange plan, Edison Am-

The Phonogram is the "tie that binds" the berol and Edison Standard Records listed up to Dealer to the customer. Through it his interest and including the numbers given in the follow- in Edison artists is stimulated. After hearing a ing table:

person sing, the customer is curious to know AMBEROL STANDARD

what he or she looks like, and to learn something ~ , Group J ;Jto ^

° urand $2.00 , ^i, j^ ,_ ( 40043

of the singer's career and achievements. On the Opera 1.50 •>-■* '&■• |, 35020

, , , . 1.00 la 4 *s 30044 B-112

other hand, a picture or some artist and a sketch Domestic 664 10490

of the artist's life frequently arouse a desire to J^ench 17116 18174

hear that person's voice. German 15191 16203

v Italian 7507 20612

Moreover, the reader of our little magazine Hebrew 10008 21023

, ' , . i Spanish 8013 12811

learns what other Edison owners are doing and Filipine 8018 21266

. , . , , , Mexican 6134 20369

«g| in that way has a bond Portuguese 5093 19490

pJBk of fellowship with them Argentine 7112 19784

Iqgggs ' AW& Cuban None 20711

Q01 h^=lMm which is broken only when Porto Rican 8511 None

' f W u n; -. Swedish 9401 20551

I1 the Phonogram Ceases Its Bohemian 9806 16547

little journey to the read- HJ-^----—-- now 20722

er's home. Polish None 15697

_. . ... Belgian None 18480

Through arousing this Danish None 15800

general interst in things Edison, the Phonogram ^S^'^^ZZZZllZS.. 12203 12338

brings the customer to your store, and makes the Hawaiian 11504 ?°U6

& ... Japanese None 12826

sale of Records to that person far easier than Chinese None 12768

to one who knows nothing about the various Finnish 11556 20728

Edison artists.

Then, too, the Record descriptions in the Pho- n nU TdheU snrlTravQ

nogram are longer and more complete than iVapKe J_,aDeiS and 1 TayS

those in the monthly supplements, and in many Still Obtainable cases, the additional information concerning in-

dividual Records will help to sell them. Victor H' RaPke of New York Ci^ the former

Therefore, we are re-stating our former an- Edison Jobber> ^iginator of the tray system for

nouncement concerning the change in terms for rackinS cylmder Records, and inventor of

the magazine, for the benefit of those Dealers numerous Phonograph accessories, was at the

who may have overlooked the previous notice. factory recently and asked the EdItor t0 deny

The price is 25c per hundred, blank; the extra the current rumor that he had discontinued the

charge for imprinting is 25c, regardless of f"™1^ of Rapke trays and the printing of

« . ' r .11 , -i tray labels for new Edison supplements,

amount. Orders for imprints will be received He reports his business in flourishing condition

for quantities of one hundred or multiples, and and assures Jobbers and Dcilers of his intention

should be placed through Jobbers. to continue the same excellent service they have

enjoyed in the past.

r^\ "\ /T J 1 T^v 1 J ^ne Tray System has no equal for compact-

Upera MOUel .Delayed ness, orderliness and facility of handling. It

The rapidity with which the Opera Model is enables th* I?ealer t0, locate any Rec°rd in an

.... jrUi, ,, i.j instant, and it in a large measure does away

being disposed of by the trade has exhausted our with the necessity of searching through cata-

stock completely and rendered necessary consid- logues, supplements, etc. At the same time it en-

erable delay in the shipment of both the mahog- ables the customer to select Records without

any and golden oak finish. This situation is be- any ^""^ty or delay, and will frequently sug-

.,, A . , , , ... , gest to the purchaser Records which he might

ing coped with to the best of our ability and we originally have no intention of buying.

hope soon to be able to fill all orders promptly. Mr. Rapke will be glad to hear from his old

In the meantime we are making the fairest pos- friends and acquaint any Dealers with his sys-

sible distribution of the various machines as rap- tem for storing and displaying Edison Records,

idly as they can be turned out. His address is 302 Mott Avenue, New York City!

10 Edison Phonograph Monthly, April, 1912

Hustling Some

A short time ago we had occasion to refer a retail inquiry to John L. Shanley, an Edison Dealer in Winooski, Vt. Shortly after receiving the reference he wrote us announcing a $40.00 sale, and we take pleasure in reproducing part of his letter:

"One of our clerks signified his willingness to brave the storm and cold 'only 22 below in Un- derhilP and try his luck, as he expressed it. Arriving at the station, he was obliged to drive about three miles up in the mountains, and after playing several Records, and making a Record of the young lady of the house playing the or- gan, he closed the deal, leaving the outfit with them."

No wonder this man left the outfit with the prospect! He was able to effect the sale because he made the most of his goods. Many Dealers seem to think that because it's a Phonograph people ought to break their necks to get it, so they sit around and make no particular effort to develop the real selling points of the machine.

The Home Recording device is one of the great feaures in the Edison, for the reason that everybody can hear a talking machine play — in fact, there are few who haven't. But compara- tively few people have ever heard a Record made — or better yet, made one themselves; and the fascination of hearing one's own efforts re- produced by the Phonograph will often sell a machine where the mere playing of a few selec- tions would fail to arouse interest.

Commends "B" Amberola

The Ball-Fintze Co., Edison Jobbers at New- ark, Ohio, recently forwarded the following let- ter received from John Arnold, an Edison Dealer in Cincinnati:

"Received new type Amberola yesterday and was greatly pleased with the new features. Think the direct spiral drive and balance wheel make it the most perfect motor ever placed in a talking machine.

"The placing of the governor on the top tends to take all motor noise out of the reproduction. I was not much in favor of risking the Am- berola in stock, the fact that I have to-day sold the one received yesterday shows I was mis- taken. My impression is there are a good many Dealers like myself to whom if these new features were explained would take the new Amberola on to their advantage.

"You may ship me at once a duplicate, same type and finish Amberola."

How many other Dealers are there in the country who, like Mr. Arnold, are waiting to be

convinced ?

Lighting Stores

The manner in which a store is lighted is a strong advertising point — good or bad, according to the degree of attractiveness attained. One in- stinctively avoids a dark, dingy store — due, per- haps to a feeling that the darkness hides dirt. But how different is the effect of a brilliantly lighted place! It stands out as a great open door in a wall of darkness and one feels naturally drawn to it, not perhaps to buy at once, but the friendly feeling for that attractive place will lead the passer-by to enter it when he becomes a bona fide purchaser.

But this highly lighted house is not attractive if its brightness consists in a blinding glare which causes the visitor to blink and stare, while the proprietor and his clerks scowl at him in an effort to smile and at the same time save their eye-sight. A diffused light is by far the best, since it will leave no dark corners, and will not concentrate its rays upon the eyes of store-keeper and customer alike, but will give an air of cheerfulness and cleanliness which will inevitably establish the store as a desirable place at which to do business.

How is your store lighted?

The Dead Speak

Nearly every newspaper in the country re- cently contained an account of a meeting of the Borrowed Time Club of Oak Park, 111. This club is composed of men who have passed the fatal "three score years and ten" and are for that reason living on "borrowed" time.

The unique feature of the much-talked-of meeting of this remarkable club was the playing on a Phonograph of Records by two members, now dead. The first Record, made by E. W. Hoard on his ninety-third birthday. September 6th, 1905, contained his favorite hymn, "There Is a Land of Pure Delight." As the thin tremu- lous voice filled the room, the whole audience was stirred by a feeling of mysterious sadness which gradually deepened into one of sublime reverence, and the closing stanza found these aged gentlemen standing with tear-filled eyes, adding their living voices to that of the dead.

Another Record contained a humorous con- versation between Hoard and E. F. Robbins, in which the two old friends chafed each other exactly as they had always done whenever they met. To a stranger, the dialogue was merely humorous, but to the members of the Borrowed Time Club it was a re-incarnation of times long gone and the humor was blended with a feeling of sadness.

Edison Phonograph Monthly, April, 1912 11

Edison Record Talent

Eleonora de Cisneros

Contralto

several of the leading orchestras as flute soloist, spending the greater part of his time with the New York Symphony Orchestra, of which Wal-

Eleonora de Cisneros was born in New York, where she has done the greater part of her com- prehensive studying under Mme. Murio-Celli. She made her debut in 1900 at the New York Metropolitan Opera House. Among her favor- ite roles she counts Dalila, Carmen, Amneris in "Aida" and Brunhilde in "Walkure."

Her operatic career is astounding in its breadth of experience and in the extent of the singer's repertoire, which includes all the impor- tant contralto roles which are being presented at the present time. Among her more noteworthy triumphs are the creation of the roles of Candia della Leonessa in "Figha and Ioris;" Clytem- nestra in "Elektra" in the Scala Theatre in Milan; revival of "Don Carlos" at Naples; sing- ing Arsace in "Semiramide" at Lisbon and cre- ating Delilah in Australia.

Eleonora de Cisneros has sung in New York, Mexico, Milan, Ravenna, Trieste, Rio de Ja- neiro, Lisbon, London, Petersburg, Vienna, Na- ples, Sydney, Melbourne, Manheim, San Sebas- tian, Antwerp and all of the great cities of the United States.

So great was her success in a remarkable oper- atic tour with Mme. Melba in Australia, 1911, that she has been engaged for the summer of 1912 to appear as the star in a concert tour em- bracing all the leading towns of Australia, New Zealand and Tasmania, returning to America in order to sing with the Chicago Opera Company in 1912-1913.

Julius Spindler

Flute Soloist Julius Spindler was born in Wurtzburg, Ger- many, receiving his education at the Wurtzburg Conservatory of Music During his long resi- dence in this country he has been identified with

ter Damrosch is conductor. He has also ap- peared with the Metropolitan Opera House Or- chestra and with Sousa's Band, witli which he recently made the famous world tour.

The Hoffmann Quartet

(See Cover)

Jacques Hoffmann organized the remarkable quartet bearing his name during the season of 1901-1902, for the furtherance of all that is best in classic and modern concert music, and through the earnest and enthusiastic endeavors of the organization and its leader, the Hoffmann Quar- tet stands pre-eminent to-day as the representa- tive string quartet of Boston.

Numerous exquisite compositions of American and foreign origin have been first introduced to an appreciative audience by these artists whose concerts have been the occasion of many notable appearances of the greatest musicians of Europe and America.

The uniformly high character of the quartet's repertoire has set a standard of excellence for similar organizations and the brilliant execution of many of the most difficult selections has won universal admiration and applause. Criticism has always been of the most favorable nature, the press upon every occasion unanimously laud- ing the masterly facility and sympathetic smooth- ness of the players' performance.

Walter Van Brunt, who has sung so many popular songs for the Edison, is now creating a sensation in vaudeville. He is "teaming" with Halsey Moore, and the pair has already sung its way into public favor.

12 Edison Phonograph Monthly, April, 1912

A Visit to a Dealer's Store

To the Editor:

I entered a Dealer's store the other day and asked the clerk what artists sang a certain Rec- ord which I knew to be listed by a grand opera singer and by a concert singer. After searching in a catalog, the clerk mentioned only the cheaper Record. I asked him to play it and he did so without any comment, allowing me to stand right up against the machine where the Record sounded to the least advantage. There were chairs in the room, but my friend failed to suggest that I adorn one.

When the Record was finished I said that I would take it — still no mention of the more ex- pensive Record — and then I asked if he had any 'cello selections. He replied that he had, but did not even offer to play one. I gave him a small bill in payment for the one Record which he had so kindly permitted me to buy, and after a wait which told only too plainly that he had slipped out the back door to the corner grocery to get change, he handed me both Record and change, turned on his heel and walked out to the back of the store without even suggesting that I call again. My intellectual countenance doubtless assured him that I would have no dif- ficulty in opening the door.

Now that man was representing his employer — he was part of the store and through him that place must be judged. Moreover, he was — or thought he was — a salesman, yet knew nothing about salesmanship, or even courtesy, for that matter. He is being paid to sell goods for that Dealer, but in reality he will hurt his employer's trade far more than he will help it.

I am going into this same store when the Dealer himself is there, and then I will be able to see whether the fault lies with the Dealer or with the clerk. I shall write you the result of

my next visit.

The Vagabond.

[The Vagabond's letter suggests something which all Dealers would do well to consider. He spoke of the lack of courtesy on the part of the clerk. It must be remembered that the aver- age Phonograph owner is a lover of music His tastes have been refined by music and in many cases he is more sensitive than is the non-music lover, and must be handled with courtesy by Dealers if they expect to hold his trade. A Dealer should always bear in mind the type of people with whom he is doing business — a dis- penser of black-jacks would hardly need to ob- serve the same decorum which the Phonograph

Dealer should make a part of his stock in trade. Nothing is more tiresome than a bowing, smirking, obsequious clerk whose "manners" are clearly forced and insincere efforts to appear "polished," but an air of quiet, dignified courtesy and thoughtfulness is appreciated wherever it is met.]

Keeping Customers

Every Dealer undoubtedly keeps a list of all persons to whom he sells Phonographs, but does every Dealer go over this list carefully every month and note the names of any Edison owners who have failed to buy Records that month? The maintenance of every customer's interest is a vital point in the business, for an idle Phono- graph in any home is a poor advertisement for any Dealer, and would seriously affect his Pho- nograph sales.

If a customer buys only one or two Records for a month or more, it is no cause for alarm, but if he fails to buy any for a month, then it is up to the Dealer to get into immediate communi- cation with that man. If possible, the Dealer would do well to select a few new Records of the character which the delinquent's past pur- chases show him to prefer, and then call on him at his own home. Hearing the new Records, to- gether with a realization of the Dealer's interest in him, would go a long way toward changing the customer's attitude.

In the event of a personal call being impos- sible, the Dealer ought at least to telephone the backward one, or failing this, to write him a letter inquiring the reason for his failure to pur- chase any Records for the given time — as the case may be.

So many causes can contribute to the falling off of Record sales that it is absolutely essential to watch carefully the purchases of each indi- vidual customer. Possibly he has failed to re- ceive his Phonogram or his Supplement for that month; or perhaps careless handling has broken something on his machine, or put some part of the mechanism out of adjustment. Some little thing may be bothering him which he has not had time to consult you about, but your appear- ance at his home at that time would prove your interest in him and bind him just so much closer to you in the future— to his permanent satisfac- tion and your increasing profit.

"Baron Trenck" is making a great "hit" in New York. Advertise Amberol No. 768 (Baron Trenck Waltzes) in this connection while the show is running in this country.

Edison Phonograph Monthly, April, 1912 13

The Other 13,000

Coshocton, Ohio

Milton, Wis.

Fred Dexter, manager of the W. D. Tracey store at Coshocton, Ohio, has proven himself an Edison Dealer of the hustling variety. He does fine newspaper advertising, has good signs, goes right out after customers instead of waiting to be called upon, and uses the window display to good advantage — as the photograph of his store shows. He ran an exhibit at the county fair which attracted a great deal of attention and secured several prospects. All in all, Dexter is the sort of man we like to hear from frequently because he is a booster.

Julius Ritt, of St. Peter, Minn., has written us a letter, part of which he felt would be of in- terest to all Edison Dealers. It is particularly worthy of note that in filling out the card which Mr. Ritt mentions, he is careful to select Records which he believes will interest the particular customer to whom the card is being sent. He does not merely play the new Records over and decide which ones he personally prefers. His letter reads in part as follows:

"We are enclosing two good 'business getters' which we are now using. One is a copy of the local theatre program in which we are going to use liberal space during the coming year. Our ad you see is one of the largest, and certainly ought to bring results. We are also enclosing a little card insert, which we use in connection with mailing out supplements, and advising our customers of the arrival of new Records. We pick out a few numbers which we believe will please that particular customer, and then fill out the blank spaces. This is a little stunt that cer- tainly gets business, and I would recommend other Dealers to give it a trial."

gi'»«aaaSK.

We show here the cut of the Edison Depart- ment of J. T. Hargrave, Sulphur Springs, Texas, in order to prove that no great mass of stock is necessary to the production of extremely attractive effects. In this particular case, the cabinet and decorating work are the result of Mr. Hargrave's own efforts, and we take par- ticular pleasure in complimenting him upon both his practical and his artistic ability.

T. I. Place, of Milton, Wis., hearing that the local G. A. R. Post were to entertain the W. R* C. at dinner at the Post Hall on February 12th in honor of Lincoln's Birthday, offered to fur- nish patriotic music on the Edison. The offer was eagerly accepted and he decided to use the "Home" model with "Music Master" horn.

Part of his program included "Massa's in the Cold, Cold Ground," "Battle Hymn of the Re- public," "Star Spangled Banner," "Battle Cry of Freedom," "Vacant Chair" and "Tenting To- night." In reviewing the entertainment the local paper said in part:

"Most enjoyable were the Phonograph selec- tions by Mr. T. I. Place. His machine is of the latest pattern, and the Records are simply astonishing in their naturalness, clearness of tone and effect. The kindness of Mr. Place is highly appreciated by the comrades of the G. A. R. and W. R. C."

At the Colorado Retail Hardware and Imple- ment Association Convention in Denver, a pic- ture of J. D. Moore, of Birmingham, Ala., Presi- dent of the National Hardware Association, was thrown on the screen while his address was de- livered by a Phonograph. O. Gossard, of Os- wego, Kan., also made a Phonographic speech.

14 Edison Phonograph Monthly, April, 1912 I

Electro for Exploiting Amberol No. 1023

AMBEROL Record Number 1023 and Standard Number 10- 559 are decidedly time- ly and for that reason we have sanctioned their being put on sale as soon as received. In fact, the interest in this song, though national at the present time, is only temporary and may wane after the Democratic Conven- tion. Therefore, al- though the sale will be large, Dealers must push it to the limit while the song is popu- lar and in demand.

Order special Electro "X" and we will send this cut free. Run it in the local papers with the copy suggested, or altered to suit your re- quirements. This is your opportunity to make big, quick sales— Electro "X" will help you. So order it at once and get your copy ready to run in the papers the very day you receive these Records.

THE GREAT NATION-WIDE "HIT"

44

They Gotta Quit Kickin' My Dawg Aroun'"

is now ready on

EDISON RECORDS

BOTH AMBEROL AND STANDARD

Come in and hear it JOHN BROWN

ORANGE, NEW JERSEY

Edison Phonograph Monthly, April, 1912 15

Advance List

of Edison Amberol and Edison Standard Records

for June 1912

f M J HE Amberol and Standard Records listed below will be shipped from Orange in time to m reach all Jobbers in the United States and Canada before May 25th, 1912, all things m being favorable, and they may be reshipped to Dealers at 8 A. M. on May 24th. They must not, however, be exhibited, demonstrated, or placed on sale by Jobbers or Dealers until 8 A. M. on May 25th. Supplements, Phonograms and Hangers will be shipped with Records. These may be distributed to Dealers after May 20th, but must not be circulated among the public before May 25th. Jobbers and Dealers may, however, deposit Supplements and Phono- grams in Mail Boxes or Post Offices after 5 P. M. on May 24th, for delivery on the morning of the 25th. Bulletins will be mailed direct to all Dealers from Orange. Jobbers are required to place orders for June Records on or before April 10th. Dealers should place June orders with Jobbers before April loth to insure prompt shipment when Jobber's stock is received.

Edison Amberol Concert Records

75 CENTS EACH IN THE UNITED STATES; $1.00 EACH IN CANADA

THE June Amberol Concert Records are unique in that they serve to introduce two new singers and a new instrumental quartet, all exclusive Edison artists. Eleonora de Cis- neros has sung the contralto roles in almost every important opera which is performed at the present time, winning distinction as the creator of several difficult characters. The Hoffmann Quartet is universally recognized as the representative instrumental quartet of Boston and it has acquired a most enviable reputation in the musical world. Thomas Chalmers has but recently returned from two years of painstaking study in Europe and will in all probability be heard in Metropolitan operatic circles next season.

28017 Ben Bolt Eleonora de Cisneros

"Ben Bolt" will carry thousands of its hearers back along the broad path of pleasant recollections, for it is one of the best loved of the old songs. And it is justly so, for it has a rare beauty in its words and music which must appeal to everyone. In asking Eleonora de Cisneros to sing "Ben Bolt" we have consulted the tastes of those music-lovers who feel that only a contralto of great richness of voice and depth of feeling could do justice to a song of almost hallowed memory; and the famous opera singer fulfills these requirements in a manner which must satisfy the most exacting critic. Orchestra accom- paniment. Words and music by Nelson Kneass.

28018 Molto Lento — Quartet, Op. 17, No. 2 The Hoffmann Quartet

One of Anton Rubenstein's earlier and best known string quartet compositions is his Opus 17, No. 2, the favorite movement of which is the Molto Lento — Spharen Musik (Music of the Spheres). The exquisite melody of this selection is in perfect accord with its theme and title, suggesting in its perfection the harmony of the celestial universe. The celebrated Hoffmann Quartet interprets this masterpiece in that most finished and comprehensive manner obtainable only by artists of the most consummate skill and musical appreciation, who have maintained an exceptionally high standard through years of concert work. Thoroughly artistic in conception and execution, this Record will find no superior in any field of musical endeavor.

28019 My Dreams Thomas Chalmers

F. Paolo Tosti will be loved as long as music exists, for the many exquisite concert and drawing room songs which he has composed. Born in Italy, in 1846, he has devoted his life to music, as a singing master and composer. Amberol Concert Record No. 28009 ("Good-Bye") was Riccardo Martin's interpretation of one of Tosti's masterpieces. "My Dreams'' is one of the celebrated composer's favorite love songs which in Mr. Chalmers' rendition loses nothing of its great charm. Orchestra accompaniment. Poem by Frederic E. Weatherly; published by Chappell & Co., New York City.

{Always specify on your orders whether you want Amberol or Standard Records.)

16 Edison Phonograph Monthly, April, 1912

Edison Amberol Records

50 CENTS EACH IN THE UNITED STATES; 65 CENTS EACH IN CANADA

1015 Buffalo Bill's Farewell March New York Military Band

A breezy, characteristic march, breathing the spirit of the West in every note of its swinging rhythm. Various "Wild West" effects add color to the rendition. Music by William Sweeney. Published by M. Witmark Sons, New York City.

1016 The Chambermaid Irene Franklin In addition to the three Irene Franklin Records in our April list, we are now offering this pathetic tale of a too-trusting "chambermaid." Miss Franklin's specialty is the singing of character songs, and her wonderful cleverness has marked her as supreme in her chosen line. Burt Green, who always accompanies her in her stage performances,

is at the piano. Music, E. Ray Goetz; words by Vincent Bryan. Publisher, Leo Feist, New York City.

1017 Texas Tommy Swing Billy Murray and Chorus "The rhythm of the Grizzly Bear, the inspiration of the Loving Hug and the abandon of the Turkey Trot all blend in the harmony of the Texas Tommy Swing" — so say its pub- lishers. Any who heard it sung in the Ziegfield Follies of 1911, and those who hear

it for the first time on our Record will agree. Orchestra accompaniment. Words and music by Harris and Brown; publishers, Jerome H. Remick & Company, New York City.

1018 Do You Remember the Last Waltz? Irving Gillette A charming waltz tima ballad, of English origin, which is being sung in vaudeville

to excellent advantage by Violet Dale. Irving Gillette has caught the spirit of the piece and makes one of the best of his many fine Records. Orchestra accompaniment. Music by Bennett Scott; words by A. J. Mills. Published by Jos. W. Stern & Company, New York City.

1019 Seated Around An Oil Stove Murry K. Hill Another clever vaudeville "sketch," almost telling of the sad, sad fate of fourteen children who were seated around an oil stove. The words are decidedly witty and they are delivered with great clearness by Mr. Hill, who is without question one of the cleverest monologists before the public to-day.

1020 The Darkies' Ragtime Ball Collins and Harlan Once again this pair of Edison favorites presents a rattling good ragtime duet, the title

of which is explanatory of its general character. The song was composed by Geo. W. Meyer who wrote "There's a Dixie Girl Who's Longing for a Yankee Doodle Boy" (Amberol No. 885), and "Nothing to Do Until To-morrow" (Amberol No. 957). Words by Jack Drislane. Orchestra accompaniment. Published by F. B. Haviland Publishing Co., New York City.

1021 "So So" Polka — Xylophone Duet Charles Daab and William Dorn This is the first xylophone duet ever recorded on the Edison, but it need not depend upon its uniqueness for popularity, as it is a very clever special arrangement of one

of the most tuneful works of Philip Fahrback, Jr., a popular German composer of dances and duets, and writer of "Always Gallant Polka" (Amberol No. 34). It is particu- larly notable for the remarkable clarity of tone which has been reproduced with truly marvelous fidelity. Orchestra accompaniment. Published by Carl Fischer, New York City.

1022 Say "Au Revoir" But Not "Good-Bye" Will Oakland and Chorus A beautiful old time ballad which seems destined to live forever in the hearts of the sentimental, for it never fails to win -applause wherever performed. It is perfectly suited

to Will Oakland's unusual tenor and makes an exceptionally sweet Record with the attrac- tively arranged refrain. Orchestra accompaniment. Words and music by Harry Kennedy.

*1023 They Gotta Quit Kickin' My Dawg Aroun' Byron G. Harlan and Chorus

The Missouri Houn' Song, as this selection is familiarly known in the Ozarks, though by no means a new song, has attained national prominence during the last few months. Its sudden popularity is due to its adoption by the Champ Clark cohorts as a presidential campaign slogan. The remarkable features of the song itself are the ridiculous words and the peculiar droning manner in which they are sung. Harlan has caught the spirit of the song capitally and, with the assistance of a male chorus, renders it in the most approved Missouri fashion. Orchestra accompaniment. Music by Cy. Perkins; words by Webb M. Oungst. Published by M. Witmark & Sons, New York City.

1024 Jimmy Trigger — Soldier Golden and Hughes

One of the funniest and most original sketches that this favorite pair of comedians has ever produced. It introduces army effects of different kinds — drums, fifes, etc., making a highly entertaining Record.

* This Record will be illustrated on cover of Tune Phonogram.

Edison Phonograph Monthly, April, 1912 17

1025 Pucker Up Your Lips, Miss Lindy Campbell and Gillette

Albert Von Tilzer's new coon love song has "caught on" as have so many of his com- positions. The same pair who popularized his "Good Night, Mr. Moon" (Amberol No. 1000) on the Edison, performs this catchy melody in first class style, with a delightful orchestra accompaniment. Words by Eli Dawson; publishers, the York Music Co., New York City.

1026 Boston Commandery March Edison Concert Band A good snappy march — an old-timer — introducing "Onward Christian Soldiers" in capital martial time. This selection on our Standard list has always been tremendously popular. Music by T. M. Carter.

1027 Golden Deer Metropolitan Quartet

Percy Wenrich won undying fame with his great "Silver Bell" (Amberol No. 576) which has never lost its hold upon the public. This new Indian love song of his is similar in style to his earlier triumph, and is easily its equal in popular favor. The mixed quartet, to whom the making of this Record was intrusted, has rendered the piece in capital style, with a most appropriately arranged orchestra accompaniment. Words by Harry Williams; pub- lishers, Jerome H. Remick & Company, New York City.

1028 Bring Back My Lena to Me — "He Came from Milwaukee" Maurice Burkhart Sam Bernard always scored a great "hit" with this song in "He came from Milwaukee," and Mr. Burkhart has very cleverly imitated his German dialect in this humorous selec- tion. Orchestra accompaniment. Words and music by Berlin and Snyder. Published by the Ted Snyder Company of New York City.

1029 I Long to See the Girl I Left Behind Manuel Romain A very pretty little sentimental song of the type which never fails to gain wide popu- larity. The favorite Edison tenor "shines" in songs of this type and is particularly good

in this one. Orchestra accompaniment. Words and music by James Thornton. Published by M. Witmark & Sons, New York City.

1030 Everybody's Doing It Now Premier Quartet Irving Berlin has again broken out with a "rag" and it has immediately jumped into line with his other great "hits"— "Alexander's Ragtime Band" (Amberol No. 817) and "Rag- time Violin" (Amberol No. 966). The Premier singers had lots of fun making this catchy Record. Orchestra accompaniment. Published by the Ted Snyder Company of New York City.

1031 A Woodland Serenade Edison Concert Band (Reed only)

One of the most remarkable Records which we have yet listed is this serenade of Mascheroni's. It is played by only the reed section of our band — a distinction held only by "Whispering Flowers" (Amberol No. 137). The composer is a well known Italian musician who died in London a few years ago. This idyl is an adaptation of the original song which won world wide popularity, and was frequently numbered among Adelina Parti's favorite selections. Director Ecke of the Edison Concert Band has achieved a veritable triumph in recording this remarkable piece in so striking a manner.

1032 Gypsy Love Song — "The Fortune Teller" Frank Croxton and Mixed Chorus

"The Fortune Teller" is one of Victor Herbert's typical musical gems and it scored a well-deserved triumph when produced at the Casino in New York. This charming song occurs in Act II, where the first part is sung as a baritone solo, the second part being performed in concert, the chorus assisting in the beautiful refrain, "Slumber on, My Little Gypsy Sweetheart." Orchestra accompaniment. Words by Harry B. Smith; published by M. Witmark & Sons, New York City.

1033 Never the Maiden Dreamed — "Mignon Charles W. Harrison

"Mignon," the most melodious opera written by Ambroise Thomas, was first performed at the Opera Comique, Paris, in 1866. The one thousandth performance was held in the same theatre in 1894, in the presence of the composer. Mr. Harrison sings in English the exquisite tenor Romance Song from Act III. Orchestra accompaniment.

1034 Long, Long Ago — With Variations (Flute Solo) Julius Spindler

Bayley's old favorite melody has been arranged with variations by W. Popp, making it even more charming than ever. Julius Spindler, one of the most accomplished flute solbists in the country, gives a remarkable exhibition of technical skill and musical interpretation in his performance. Orchestra accompaniment.

1035 (a) Recompense (b) Roses in June Reed Miller

"Recompense" is a striking bit of superior composition by William G. Hammond. Its melody is exquisite, reaching a splendid climax, while the words, by Kent Knowlton, are of real poetic beauty. "Roses in June," by Edward German, an English composer, is a delightful contrast to the first song, in its sprightliness and bubbling joyfulness, being (Always specify on your orders whether you want Amberol or Standard Records.)

18 Edison Phonograph Monthly, April, 1912

typical of the spirit of early Summer. Words by Clifton Bingham. Orchestra accompani- ment to both songs.

1036 Dreams of Galilee Edison Mixed Quartet

C. P. Morrison, composer of this sacred hymn-anthem, is an American writer of numerous sacred choral compositions. This number presents soprano and baritone solos with superb chorus effects for mixed voices, with an excellent organ accompaniment. Words by the Rev. Wm. T. Sleeper. Published by White-Smith Music Publishing Co., New York City.

1037 The Ameer — Selection Victor Herbert and His Orchestra A typical Herbert Record, of the usual exceptionally high standard and particularly inter- esting in its exhibition of the gifted composer's versatility. It introduces the "Entrance of Ameer," "In Old Ben Franklin's Day," "The Armored Knight," "Cupid Will Guide," "Cake Walk," "Tell Me, Pray," "In Gentle Spring" and "March Finale."

1038 A Song of Love Charles R. Hargreaves

Charles R. Hargreaves displays an amazing technical skill in singing this really powerful love song, which though difficult, by no means hides its perfection in its technicalities. The words of the song are by Victor Hugo, while its beautiful melody is the creation of Mrs. Beach. Orchestra accompaniment. Arthur P. Schmidt of New York City is the publisher.

1039 Carmena — Vocal Waltz Frank Croxton Quartet There is an almost irresistible swing to Spanish waltzes, of which this is perhaps the most popular. H. Lane Wilson, its composer, is well known for his excellent concert pieces, and will be remembered as the writer of the celebrated "Flora's Holiday" (Amberol No. 884), which was sung by the same mixed quartet. Orchestra accompaniment. Words by Ellis Walton; published by Luckhardt & Belder, New York City.

Standard Records

35 CENTS EACH IN THE UNITED STATES; 40 CENTS EACH IN CANADA

10556 Our Band March New York Military Band

A very lively six-eight march which is ideal for dancing, played by the entire band at its best. Music by Charles C. Sweeley. Published by Vandersloot Music Publishing Co., Williamsport, Pa.

10557 Absent Elizabeth Spencer

One of the simplest and most beautiful sentimental songs ever written, "Absent" has long been a favorite encore number with many leading concert singers. John W. Metcalf, its composer, is well known as an American writer of high class songs. Orchestra accom- paniment. Words by Catherine Young Glen ; publisher, Arthur P. Schmidt, of New York.

10558 Good Night, Mr. Moon Campbell and Gillette

This Von Tilzer "hit" has proven so popular on Amberol Record No. 1000 that we are listing it this month as a Standard by the same capital songsters. Orchestra accompani- ment. Words by Eli Dawson ; published by the York Music Company, New York City.

10559 They Gotta Quit Kickin' My Dawg Aroun' Byron G. Harlan

The already famous Missouri Houn' Song, which also appears in the Amberol list for this month. The Champ Clark slogan is rendered here with the omission of only a few effects made possible by the length of the Amberol Record. Orchestra accompaniment. Music by Cy. Perkins; words by Webb M. Oungst. Published by M. Witmark & Sons, New York City.

10560 Ragtime Violin Premier Quartet

Irving Berlin's "Ragtime Violin" still continues to increase in popularity, as our Amberol selection (No. 966) has proven. This Record is performed by the same singers who popu- larized the Amberol number. Orchestra accompaniment. Published by the Ted Snyder Co. of New York City.

Foreign Records for April, 1912

BRITISH AMBEROL FOR APRIL 12430 Come Again Through Lover's Lane,

_ Darewski Florrie Forde

12426 Overture Fest, Leutner 12431 I Love to See Them Working in the Mills,

H. M. Irish Guards Band St. Clair Stanley Kirkby

12427 My Lass frae Glasgie Toon, Godfrey & 12432 My Queen, Blumenthal Ernest Pike

Williams Billy Williams 12433 We All Went Marching Home Again,

12428 Star of My Soul — The Geisha, Sidney Jones Hargreaves Bobbie Naish

David Brazell 12434 Questions, Lee Florrie Forde & Jack Charman

12429 You Must Come Round on Saturday, 12435 Selection from La Boheme, Puccini

Murphy Jack Charman National Military Band

{Always specify on your orders whether yon qyant Amberol or Standard Records.)

Edison Phonograph Monthly, April, 1912 19

BRITISH STANDARD FOR APRIL

14127 Wyndcliffe -March, Hume

National Military Band

14128 Maisie Lou, Lawrence Jack Charman

14129 Yalse Decembre, Godin Alhambra Orchestra

14130 I Should Like a Girl, Leigh Bobbie Naish

14131 Love is Responsible, Scott Florrie Forde

14132 Punchinello, Cammcycr ( Banjo") Oily Oakley

14133 I am Thinking of You, Bonnie Mary,

Edgar & Trevor Andrew Macdonald

14134 My Father was Born in Killarney,

Godfrey & Williams Billy Williams

14135 I've Left My Heart in England, Lee

Stanley Kirkby

14136 Carambas! Intermezzo, Steiner

National Military Band

GERMAN AMBEROL FOR APRIL

15231 In der Heimat, Marsch, Lindcmann

Johann Strauss Orchester

15232 Es zog der Maien-Wind zu Tal, Sturm

Elite Quartette

15233 Wir werd'n det Kind schon schaukeln,

Richtcr Harry Arndt

15234 An des Rheines griinen Ufern, Gumbert

Opernsanger Max Dawison

GERMAN STANDARD FOR APRIL

16229 Kukuk und Nachtigall, Nailly

Johann Strauss Orchester

16230 Damentoast mit Militar-Kapelle,

Sclwnwald Gustav Schonwald

16231 Rhinozeros — Ballade, Verncy Udel Quartette

16232 Friihling im Winter, Walzerlied, Steinke

Johann Strauss Orchester

FRENCH AMBEROL FOR APRIL

17158 La Traviata — "Lorsqu'a de folles amours,"

Verdi Louis Nucelly

17159 Le Nil, Lcroux Gaston Dubois

17160 Les Huguenots — "Nobles Seigneurs,"

Meyerbeer Mine. Laute-Brun

17161 Les Sapins, Pierre Dupont Louis Nucelly

17162 Manon — "Ah! Fuyez douce image."

Massenet Gaston Dubois

FRENCH STANDARD FOR APRIL

18196 L'Amour Brise, Borel-Clerc Adolphe Berard

1 8197 Ah ! les grandes femmes, Hcints et

Christine Lucian Rigaux

18198 Celina, ^terney Eugene Mansuelle

SPANISH AMBEROL FOR APRIL 8056 Certamen Nacional — Tango del Cafe, Nieto

Alicia del Pino 8057 El Husar de la Guardia — Cancion de

Napoleon-Cuples, Jimenez Felix de la Sierra SPANISH STANDARD FOR APRIL 21289 El Joven Telemaco — "Me gustan todas,"

Rogel Alicia del Pino

List and Dealer's Net Prices on Cygnet Horn Crane Parts

(Suspending Spring Type)

LIST NET

Upright Rod with Locating Pin (Nickel) $ .55 $ .45

Upright Rod with Locating Pin (Oxidized) 1.00 .80

Swivel Rod with Locating Pin (Nickel) 45 .3 5

Swivel Rod with Locating Pin (Oxidized) 90 .70

Socket (without Screws, Nuts andWashers) Black or Maroon and Nickel Finish... 1.15 .95

Socket (without Screws, Nuts and Washers) Oxidized Finish 2.25 1.75

Socket Screws (4) 05 .02^

Socket Screw Nuts (4) 05 .02^2

Socket Screw Nut Washers (4) ) 05 .02^4

Adjusting Screw with Ball and Nut (Nickel) 50 .25

Adjusting Screw with Ball and Nut (Oxidized) 65 .33

Adjusting Screw with Ball, Nut and Spring (Nickel) 60 .30

Adjusting Screw with Ball, Nut and Spring (Oxidized) 75 .38

Adjusting Screw with Ball, Nut, Spring and Spring Connections (complete attach- ment for connecting Horn to Crane) (Nickel) 70 .35

Adjusting Screw with Ball, Nut, Spring and Spring Connections (complete attach- ment for connecting Horn to Crane) (Oxidized) 85 .43

Always specify type of Machine and Horn when ordering any of above parts.

[Frequent inquiries concerning the list and net prices of various parts and accessories have led to the preparation of several tables containing the desired information. The next issue of the Monthly will contain a schedule of prices for Model "N" Reproducer Parts.]

New Printed Matter for Edison Dealers

Four Special Records Supplement (Form 2175), dealing with the four specially listed Records, Amberol Nos. 1023, 1027, 1030 and Standard Record No. 10559. These Records can be placed on sale as soon as they are received, so you ought to make sure that your Jobbers in- cludes a supply of supplements.

Trade Catalog (Form 2160). The new Trade Catalog is being mailed to all active Dealers — if you are not on this list, write at once and see that you are placed upon it.

Plan Maker's Little Plan No. 5 (Form 2173). This new plan is just what you have been wait- ing for. It enters the homes of those who are not interested in Broadway; it is made for the elderly stay-at-homes — and it will catch them. If you are not on the Plan Maker's list you are tobogganning down hill.

Jobbers of Edison Phonographs and Records

ALA., Birmingham — Talking- Machine Co. Mobile — W. H. Reynalds.

CAL., Los Angeles — Southern Cal. Music Co. San Francisco — Pacific Phonograph Co.

COLO., Denver — Denver Dry Goods Co. Hext Music Co.

CONN., New Haven — Pardee-Ellenberger Co.

D. C, Washington — E. F. Droop & Sons Co.

GA., Atlanta — Atlanta Phonograph Co. Waycross — Youmans Jewelry Co.

IDAHO, Boise — Eilers Music House.

ILL., Chicago — Babson Bros. Lyon & Healy. James I. Lyons. Rudolph Wurlitzer Co. Peoria — Peoria Phonograph Co.

Putnam-Page Co., Inc. Qulncy — Quincy Phonograph Co.

IND., Indianapolis — Kipp-Link Phonograph Co.

IOWA, Des Moines— Harger & Blish. Sioux City — Harger & Blish.

LA., New Orleans — National Automatic Fire Alarm Co.

MAINE, Bangor — S. L. Crosby Co.

Portland — Portland Sporting Goods Co.

HD., Baltimore — E. F. Droop & Sons Co.

MASS., Boston — Eastern Talking Machine Co. Iver Johnson Sptg. Goods Co. Pardee-Ellenberger Co. Lowell — Thomas Wardell.

MICH., Detroit — American Phono. Co. Grinnell Bros.

MINN., Minneapolis — Laurence H. Lucker. St. Paul — W. J. Dyer & Bro. Koehler & Hinrichs.

MO., Kansas City — J. W. Jenkins' Sons Music Co. Schmelzer Arms Co. St. Louis — Silverstone Talk. Mach. Co.

MONT., Helena — Montana Phono. Co.

NEB., Lincoln — Ross P. Curtice Co. H. E. Sidles Phono. Co. Omaha — Shultz Bros.

N. H., Manchester — John B. Varick Co.

N. J., Hoboken — Eclipse Phono. Co. Newark — Edisonia Co. Paterson — James K. O'Dea.

N. Y., Albany— Finch & Hahn. Buffalo — W. D. Andrews.

Neal, Clark & Neal Co. Elm Ira — Elmira Arms Co. Gloversville — American Phono. Co.

New York City— Blackman Talking Ma- chine Cc. J. F. Blackman & Son. I. Davega, Jr., Inc. S. B. Davega Co. Greenhut-Siegel-Cooper Co. John Wanamaker.

Oswego — Frank E. Bolway. Rochester — Talking Machine Co. Syracuse — W. D. Andrews. Utica — Arthur F. Ferriss. William Harrison.

OHIO, Cincinnati — Rudolph Wurlitzer Co. Cleveland — Laurence H. Lucker. Columbus — Perry B. Whitsit Co. Newark — Ball-Fintze Co. Toledo — Hayes Music Co.

OKLA., Oklahoma City — Schmelzer Arms Co

OREGON, Portland — Graves Music Co.

PENNA., Philadelphia— Louis Buehn & Bro.

C. J. Heppe & Son.

Lit Brothers.

Penn Phonograph Co.

John Wanamaker.

H A. Weymann & Son. Pittsburg — Louis Buehn & Bro. Scranton — Ackerman & Co.

Technical Supply Co. Willlamsport — W. A. Myers.

R. I., Providence — J. A. Foster Co. J. Samuels & Bro.

TENN., Memphis — F. M. Atwood. O. K. Houck Piano Co.

TEX., Dallas — Southern Talking Machine Co. El Paso — W. G. Walz Co. Fort Worth — L. Shepherd & Co. Houston — Houston Phonograph Co. San Antonio — H. C. Rees Optical Co.

UTAH, Ogden — Proudflt Sporting Goods Co. Salt Lake City — Consolidated Music Co.

VT„ Burlington — American Phono. Co.

VA., Richmond — C. B. Haynes & Co.

WASH., Seattle — Eilers Music House. Spokane — Graves Music Co.

WIS., Milwaukee — Laurence McGreal.

CANADA, Quebec — C. Robitaille.

Montreal — R. S. Williams & Sons Co., Ltd. St. John— W. H. Thorne & Co., Ltd. Toronto — R. S. Williams & Sons Co., Ltd. Vancouver — M. W. Waitt & Co., Ltd. Winnipeg — R. S. Williams & Sons Co., Ltd.

Babson Bros. Calgary — R. S. Williams & Sons Co., Ltd.

«©£ EDISON

PHONOGMPH MONTHLY

7OL. X

May, 1912

No. 5

A Matter of Vital Im- portance to every Edison Dealer is reviewed on

Page 3 of this issue.

«*5£ EDISON PHONOGRAPH MONTHLY

CONTENTS FOR MAY, 1912

PAGE

May Record Return Guide 2

Every Edison Record Carried in Stock 2

Have You Protested ? 3

Mme. de Cisneros Returns to Australia 4

Decoration Day 4

Current Printed Matter 4

Edison Window Displays 5

Edison Eight-Sheet Posters 6

Get After the Photographers 7

Price Cutters Enjoined in Illinois 7

Suspended List April 20, 1912 8

i Concerning the Use of Cut of Mr. Edison.... 8 : An Easy and Effective Way to Demonstrate

the Edison 9

Store Concerts and Edison Menu 10

New Edison Artists 11

Irene Franklin 12

Hidden Goodness 12

The Other 13,000 13

Is the Edison "Opera" in Your Stock ? 14

New Edison Records 15

Edison Reproducer Parts, Model "N" 19

Advertising Edison Artists 19

MAY RECORD RETURN GUIDE

After May 1st, 1912, United States A to L Job- bers and Canadian Jobbers may return to the fac- tory for credit under the terms of the current 10 per cent. Record Exchange plan, Edison Am- berol and Edison Standard Records listed up to and including the numbers given in the follow- ing table:

AMBEROL STANDARD

) Group

Grand ( $2.00 40044

Opera ( 1.50 35021

) 1.00 30047 B-112

Domestic 689 10495

British 12308 14058

French 17116 18174

German 15191 16203

Italian 7515 20615

Hebrew 10008 21023

Spanish 8013 12811

Filipine 8018 21266

Mexican 6134 20369

Portuguese 5093 19490

Argentine 7112 19784

Cuban None 20711

Porto Rican 8511 None

Swedish 9401 20551

Bohemian 9806 16547

Hungarian 11003 20722

Norwegian 9200 19900

Polish None 15697

Belgian None 18480

Danish None 15800

Holland-Dutch None 18472

Welsh 12203 12338

Hawaiian 11504 20716

Japanese None 12826

Chinese None 12768

Finnish 11556 20728

Russian 11206 20731

&jf<on\aj, 0. £d u> any

"EVERY EDISON RECORD CAR- RIED IN STOCK"

CHARLES A. BANCROFT, of Durand, 111, forwarded us a copy of a full page advertise- ment which he inserted in the Davis Leader and the Durand Gazette. It had a border consisting of Phonographs and Records placed alternately along the margin, in addition to which there appear- ed three cuts, two illustrating Phonograph models and the third the cut showing the Records and

boxes. Three points were emphasized in the copy — that there is an Edison for every size pocket- book, that the exclusive Home Recording feature is a cardinal point and that he carries in stock almost every Amberol Record listed.

We heartily commend Mr. Bancroft's excellent work in this advertisement and hope that this is but the beginning of a persistent and steady adver- tising onslaught upon the people of his territory - The third point in his advertisement — dealing with the Amberol Records which he carries in stock — is of great importance, though it is frequently over- looked by Dealers.

If a prospective customer enters a store and finds a small stock of Records his enthusiasm promptly wanes, for he sees that the Dealer himself has no interest or faith in his own business.

If the man who is in the Phonograph business has no interest in it, why should he, the prospect,, waste time upon t)ae subject? But let us presume that he overcomes this first natural prejudice and buys a machine. How long will that interest be active when he has been told a few times, "Well,. we haven't it in stock, but we will order it"? How many new Records will he buy when he finds that the Dealer cannot let him hear the ones that he has marked on the catalog as Records to be heard and then, if satisfactory, to be added to his collec- tion? Every time the Dealer fails to have on hand the Record in question, the same thought must present itself — "If it wasn't worth keeping in stock it must be a pretty poor Record."

These things are worthy of consideration on the part of every Dealer, and the one who can advertise a full Record stock will find it no small inducement for people to trade with him.

<£§fema,a£du,aT^

We are in a position to furnish Dealers with binders for the Monthly at 50c.

THE EDISON PHONOGRAPH MONTHLY

Published in the interests of

EDISON PHONOGRAPHS AND RECORDS

BY THOMAS A. EDISON, Inc. ORANGE, N. J., U. S. A.

NATIONAL PHONOGRAPH CO., LTD., VICTORIA ROAD, W1LLESDEN. LONDON, N. W.

THOMAS A. EDISON, LTD. 364-372 KENT STREET, SYDNEY, N. S. \V.

COMPAN1A EDISON H ISP ANO- AM ERIC AN A, VIAMONTE 515, BUENOS AIRES.

EDISON GESELLSCHAFT, M. B. H. 10 FRIEDRICHSTRASSE, BERLIN.

COMPAGNTE FRANCAISE DU PHONOGRAPHE EDISON, 42 RUE DE PARADIS, PARIS.

Volume 10

MAY, 1912

Number 5

Have You Protested ?

HAVE you acted upon Mr. Dyer's suggestion that you telegraph or write your Senators and Congressman pro- testing against the proposed amendments to the patent laws by Congress? About sixty bills affecting the patent laws have been introduced. The purpose of two of them is to take away from manufacturers of patented articles like ourselves the right to use patents as a means of enforcing a unform retail price.

This means that if the bills pass we cannot prevent price-cutting. We will still have the right to fix prices on our goods to Jobbers, and possibly to Dealers, but we cannot, by means of the patent laws, maintain retail prices. Your in- vestment in talking machines and all other patented goods will be at the mercy of indiscriminate com- petition, both by large local con- cerns, as well as catalogue houses and department stores.

All good business men approve the principle of price mainten- ance. It is one of the things that

have built up the talking machine business to its present magnitude and have made it most desirable from a retail standpoint. It has given every Dealer a feeling of security that his stock always had a definite fixed value. If retail prices cannot be maintained, the value of a Dealer's stock will depend wholly upon the extent of price-cutting in his territory or the agressiveness of catalogue houses.

Mr. Jobber and Mr. Dealer, this is a subject of vital importance and you ought to do what you can to head off the proposed legislation.

Write or telegraph at once to your Senators and Congressman and tell them that your interests will suffer if retail prices cannot be maintained by manufactures of patented goods. If your Senators and Congressman do not hear from you they may think that you favor the passage of the bills. They are sent to Washington to represent you and you have the right to write to them as often as you like. Act now. Delay may be serious.

EDISON PHONOGRAPH MONTHLY FOR MAY, 1912

MME. DE CISNEROS RETURNS TO AUSTRALIA

MME. DE CISNEROS, the gifted Edison contralto, is now on her way to Australia where she will make her second extensive tour embracing not only the important cities of Australia but New Zealand as well. She will sing operatic airs and songs, several by Australian com- posers by whose talent she has been very strongly impressed.

In speaking of her first tour, made last summer with Mme. Melba, de Cisneros said "It was a wonderfully successful season that we had in opera. We sang first eight weeks in Sydney and then six in Melbourne, seven performances a week at a guinea for the most expensive stalls and five shillings for the cheapest seats. Mme. Melba and I had never been very intimate before this tour began, although I had often sung with her and knew her fairly well. • However, I must say that during the tour she was as charming to me as any one could be. I made my Australian debut in Sydney, as Dalila on the second night of the season, and after the second act Mme. Melba came to my dressing room with tears in her eyes to compliment me. After that she never missed a chance to be as nice as possible. Invariably when I sang a first performance of any work she came to my dressing room to say a kind word. I don't think I have appeared in any season of opera so many times as during this. I sang Dalila twenty- two times, Carmen eighteen, and Ortrud, Azucena, Amneris and Stephano four or five times each.

"When Mme. Melba discussed putting on 'Romeo et Juliette' I laughingly said I would be her Stephano and she held me to it. However, I was glad of the chance to appear as a boy although the part is small."

Mme. de Cisneros is highly pleased with Aus- tralia, but no more so than Australia is pleased with her. From the many glowing accounts of her work which appeared in the Australian papers, it is plainly evident that the noted contralto made a very great impression upon her audiences there. The fact that in this, her second tour, she is to appear as the "star" also is indicative of the quality of her work.

Dealers will learn with regret that our sales- men, John H. Gill and C. W. Phillips, will no longer represent the Phonograph Department, but will in future travel for the Home Kinetoscope Depart- ment. Though this change cannot but be a dis- appointment to their many friends in the Phono- graph field, the choice of these two men to exploit an absolutely new product is the highest possible compliment to their respective abilities.

DECORATION DAY

DON'T let this May 30th go by without giving a Decoration Day concert. Get some flags and bunting, decorate your store, and invite a goodly number of people to attend the entertain- ment— particularly veterans, if you know of any in your own town. If you haven't had time to prepare a program, here are some suggestions:

AMBEROL 226 Old Comrades March

United States Marine Band 457 Patriotic Songs of America

New York Military Band 490 Voices of Our Nation Medley

United States Marine Band 525 Auld Lang Syne Marie Narelle

297 Just Before the Battle, Mother Will Oakland 733 Marching Through Georgia

James F. Harrison 79 Battle Hymn of the Republic

Miss Stevenson, Mr. Stanley and Chorus 618 We're Tenting To-night

Knickerbocker Quartet

STANDARD

8154 Lincoln's Speech at Gettysburg Len Spencer

9923 Immortality William J. Bryan

2 America Edison Military Band

8706 Medley of Southern Patriotic Airs

Edison Military Band 10394 Star Spangled Banner

United States Marine Band

CURRENT PRINTED MATTER

Plan Makers' Plan No. 6 (Form 2190). A strik- ing pamphlet with cover design in rich colors, treats of "The Music of Fraternal Orders on the Edison Phonograph:" Elks, Masons and Odd Fellows will be deeply interested in the subject and that means that almost every Dealer in the country can use this plan. Write for it.

Folder on "Opera" Phonograph (Form 2180). This folder, exploiting the new Opera Model, is obtainable from Jobbers and should be used by every Dealer. This machine is proving a great success wherever it is pushed.

Special Albert Spalding Folder (Form 2155). This pamphlet furnished through Jobbers, will be a great help in pushing the Records of the great violinist. His selections are very popular and need only an introduction to gain instant favor.

Dealers are cautioned to address all mail in- tended for this company to Thomas A. Edison, Incorporated. By so doing they will avoid un- necessary delay.

EDISON PHONOGRAPH MONTHLY FOR MAY, 1912

Edison Window Displays

NO home is complete without an Edison Phonograph. Thousands of couples select June as their wedding and

home furnishing month. Now, Mr. Dealer, don't you consider the " newly-weds " live prospects?

Why not at- tract attention to the Edison Phonograph as an item that should be in- cluded in the wedding gifts or future home out- fittings through the use of this specially design- ed display?

Home Entertainment binds " and furnishes

JUNE DISPLAY No. 20— PRICE 33.50

is " the tie that thought for an

attractive setting that we are anxious

to have every live Edison dealer show.

We have arranged this display with-

out fixtures and

it can be used in a window three feet deep and four feet wide..

Will you send in an order to your jobber now and let us prove to you that in- creased sales will result from the use of window displays?

The bride and groom are wait- ing for you.

Will you sell them an Edison Outfit? On this display no fixtures are necessary.

Just assemble and it stands alone.

Owes it to the Edison

WE publish the following letter from Harry G. Latham, of Orient Point, N. Y., without any comment whatever, feeling that what we might say could have little power to add to or detract from what he has said:

"I would like to acknowledge the great debt I owe the Phonograph and that inimitable wizard, Thomas A. Edison. A few years ago, before we obtained a Phonograph, I scarcely knew the meaning of real music. I am confident, if it had not been for the accidental purchasing of this- machine, music always would have remained an obscure and unfa- miliar element to me.

Appreciation came slowly. At first the finest selections had little charm for me; although, to tell the truth, some of the popular songs I enjoyed very much. But little by little the better class made an impression on my auditory senses; my

musical understanding gradually developed and expanded, until, at last, with the coming of the superb Amberol Records, a profound appreciation of the immortal creations of the sublinie masters burst like an overwhelming deluge upon me. Before the names of the mighty harmonic composers like Rossini and Wagner, Verdi and Beethoven meant comparatively nothing to me; theirs were only nebulous names. Now how this is changed. The very mention of one of them causes a glow of pleasure. Ah! How many times have I stood before the horn and listened to such supremely glorious compositions as Handel's 'Hallelujah Chorus' and Verdi's 'Praise Ye,' in a veritable wave of ecstatic emotions!

"The knowledge I have acquired in the realm of music, and the development of a liking — or, rather, an intense longing for — beautiful music I consider priceless.

"I have to thank the Edison Phonograph."

EDISON PHONOGRAPH MONTHLY FOR MAY, 1912

EDISON EIGHT-SHEET POSTERS

Billposting — A Valuable Form of Advertising

ARE you using our eight-sheet posters on your local billboards? They form one of the most effective advertising me- diums which can be used and are at the same time unusually cheap. We fur- nish them free, requiring only a copy of your con- tract with the local sign posters with which to com- plete our advertising rec- ords. At very small cost, the dealer can have his printer strike off a name- sheet to run at the top or bottom of the big poster, which is lithographed in very high colors. The Old Couple is a color reproduc- tion of the original oil paint- ing and the lettering is done in blue on an orange background. Send in your orders at once and get the posters up while the good weather is bringing everybody out- of-doors.

<^£ ] 3N

.

yc>

:. i

Mr. tdison *ouid like to see an Edison wery home, because it is just what tne average home needs for good Entertainment, AsK'a dealef to ^fay one for you.

THE small cut shows the manner in which Leslie E. Carl, of Deposit, N. Y., is using our poster. He is an enthusiastic be- liever in this form of publicity and has made excellent use of our Old Couple in his territory. The receipt of Carl's letter suggested to us the advisability of calling the attention of the Trade to this form of advertising.

EDISON PHONOGRAPH MONTHLY FOR MAY, 1912

GET AFTER THE PHOTOGRA- PHERS

HOW many photographers are there in your town? Have they all Phonographs? If they haven't, get busy. An Edison is just the thing to divert the poser's attention and to allow the photographer to, obtain a real portrait instead of the stiff effect so usually produced by the self-consciousness of the person who is sitting. Many photographers already use Phonographs for the purpose. This "tip" is for Dealers who are wise enough to take advantage of their oppor- tunities.

any Edison Standard Records at less than thirty-five (35) cents each, or any Edison Amberol Records at less than fifty (50) cents each; and from disposing of said records in any manner whereby they would be acquired directly or indirectly for a payment of less than thirty-five (35) cents for each Edison Standard Record, or fifty (50) cents for each Edison Amberol Record and from vending or disposing of any of said Records in violation of the license contract under which said Edison Records were originally sold bv said complainant, Thomas A. Edison, Incorporated, or in violation of the con- ditions and restrictions contained in the notices upon the labels affixed to the cartons containing the said Records; and from directly or indirectly using or causing to be used, selling or causing to be sold any apparatus, articles or devices, em- bodying, operating or constructed in accordance with the inventions and improvements of said letters patent No. 782,375 without the license and consent of complainants thereto; and from infringing upon or violating the said letters patent in any way whatsoever.

Humphrey,

Dated this 10th day of April, 1912,

Springfield, Illinois. Endorsed, filed April 10. 1912.

Judge.

R. C. Brown, Clerk.

PRICE CUTTERS ENJOINED IN ILLINOIS

WE print below restraining orders issued by the U. S. District Court for the Southern District of Illinois on April 10, 1912. Clar- ence Brawley and the Saxbys who were enjoined, had divided the licensed stock of Edison agreements which they were selling at cut prices. Hence the injunctions:

IN THE UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF ILLINOIS.

IN THE UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF ILLINOIS.

New Jersey Patent Company and

Thomas A. Edison, Incorporated,

Complainants,

Robert Saxby, W Charles Saxby,

R. Saxby and

Defendants.

In Equity on United States Letters Patent No. 782375.

RESTRAINING ORDER.

It appearing that the bill of complaint in the above entitled cause was filed on the 6th day of April, 1912, together with affidavits; and,

It further appearing that on the 6th day of April, 1912, a notice of motion for a preliminary injunction to be made on the 10th day of April, 1912, at 10:00 o'clock A. M. was duly served on the defendants Robert Saxby, W. -R. Saxby and Charles Saxby;

Thereupon, before the Honorable Judge J. Otis Humphrey in his court room in the Federal Building, City of Springfield, State of Illinois, a motion was duly made in accordance with said notice, by James R. Offield, of the firm of Offield, Towle, Graves & Offield, solicitors for the complainants, and there- upon, after full hearing,

It is ordered that you Robert Saxby, W. R. Saxby and Charles Saxby and each of you, your associates, attorneys, clerks, servants and employees and all persons acting in your control or in privity with you, and until the further order of this Court and pending the final hearing of this cause be restrained by order of injunction issuing out cf and under the seal of this honorable Court from in any way interfering with the carrying out of the selling license system of the complainant Thomas A. Edison, Incorporated; and from soliciting, obtain- ing or procuring any of the authorized, jobbers and dealers of the complainant Thomas A. Edison, Incorporated, to sell to you any Edison Standard Records at less than thirty-five (35) cents each or any Edison Amberol Records at less than fifty (50) cents each or to violate in any wise any of the said re- strictions in said notices attached to or affixed to the cartons in which Edison Phonograph Records are sold; and from soliciting or procuring or aiding in any way in the violation of any of the provisions of any and all license contracts between said complainant Thomas A. Edison, Incorporated, and its Jobbers and Dealers; and from selling or causing to be sold

New Jersey Patent Company and

Thomas A. Edison, Incorporated,

Complainants,

Clarence F. Brawley,

Defendant.

In Equity on United States Letters Patent No. 782, 375.

RESTRAINING ORDER.

It appearing that the bill of complaint in the above entitled cause was filed on the 6th day of April, 1912, together with affidavits, and,

It further appearing that on the 6th day of April, 1912, a notice of motion for a preliminary injunction, to be made on the 10th day of April, 1912, at 10:00 o'clock A. M. was duly served on the defendant, Clarence F. Brawley;

Thereupon, before the Honorable Judge J. Otis Humphrey in his court room in the Federal Building, City of Springfield, State of Illinois, a motion was duly made in accordance with said notice by James R. Offield, of the firm of Offield, Towle, Graves & Offield, solicitors for the complainants and there- upon, after full hearing,

It is ordered that you, Clarence F. Brawley, your associates, attorneys, clerks, servants, agents _ and_ employees and all persons acting in your control or in privity with you, and until the further order of this Court and pending the final hearing of this cause be restrained by order of injunction issuing out of and under the seal of this Honorable Court, from in any way interfering with the carrying out of the selling license system of the complainant, Thomas A. Edison, Incorporated; and from soliciting, obtaining or procuring any of the authorized Jobbers and Dealers of the complainant, Thomas A. Edison, Incorporated, to sell, to you any Edison Standard Records at less than thirty-five (35) cents, each, or any Edison Amberol Records at less than fifty (50) cents each, or to violate in any wise any of the said restrictions in said notices attached to or affixed to the cartons, in which Edison Phonograph Records are sold, and from soliciting or securing or aiding in any way in the violation of any of the provisions of any and all license contracts between said complainant, Thomas A. Edison, Incorporated, and its Jobbers and Dealers; and from selling or causing to be sold, any Edison Standard Records at less than thirty-five (35) cents, or any Edison Amberol Records at less than fifty (50) cents each; and from disposing of said Records in any manner whereby they would be acquired directly or indirectly for a payment of less than thirty-five (35) cents for each Edison Standard Record or fifty (50) cents for each Edison Amberol Record and from vending or disposing of said Records in violation of the license contract under which said Edison Records were originally sold by said complainant, Thomas A. Edison, Incorporated, or In violation of the conditions and restrictions contained in the notices upon the labels affixed to the cartons containing the said records; and from directly or indirectly using or causing to be used, selling or causing to be sold any apparatus, articles or devices embodying, operating or constructed in accordance with the inventions and improvements of said letters patent No. 782,375 without the license and consent of complainants thereto; and from infringing upon or violating the said letters patent in any way whatsoever.

Humphrey,

Judge. Dated this 10th day of April, 1912,

at Springfield, Illinois. Indorsed, filed April 10, 1912. R. C. Brown, Clerk.

8

EDISON PHONOGRAPH MONTHLY FOR MAY, 1912

SUSPENDED LIST APRIL 20, 1912

This list is supplemental to the suspended Lists which appeared in the June, 1908, and succeeding issues of the Edison Phonograph Monthly. These are still in force and must be given the same consideration by the Trade as if reprinted in full herewith.

Suspended IOWA, Le Mars — Bellaire Music House.

Jobbers and Dealers are asked not to supply the above named firms with our apparatus, at addresses given or any other address.

Reinstated WIS., Glen Haven— W. H. Jordan.

"THE OLD COUPLE" IN DISGUISE

THE Graves Music Co., Edison Jobbers in Spokane, Wash., sent us a political cartoon which appeared in the Spokane Spokesman Review. It was such a clever adaptation of our "old couple" that we thought it worth while re- producing here. Incidentally it proved that this now-famous Edison picture must have been promi- nently displayed in Spokane, else it would not have caught the eye of the cartoonist.

It is estimated that about 16,000 persons in Chicago daily ask the telephone company for the correct time. In order to save the wear and tear on the operator's voice, the Chicago com- pany has installed a Phonographic apparatus that will tell the time twenty times a minute at intervals of three seconds. All that the subscriber has to do is to call up a certain number, and the operator will switch him onto the Phonograph line. If the innovation proves successful, the Phonograph can be put to further use in connection with the tele- phone. During the baseball season, for instance, it would be very useful in telling impatient fans the progress of a game inning by inning. — Rochester Post Express.

CONCERNING THE USE OF CUT SHOWING THE PORTRAIT OF MR. EDISON OR A FAC- SIMILE OF HIS SIG- NATURE

THE EDISON PHONOGRAPH

EVER since the beginning of the Phonograph business, Dealers have been anxious to use electrotypes of Mr. Edison's portrait and signature in their local advertising. The desire is quite natural when one thinks of the tremendous advertising value carried by anything closely connected with Mr. Edison. We want Dealers to get all the advertising they possibly can out of Mr. Edison's interest and connection with the Phono- graph, but it must be understood that if his portrait and signature are used, the Dealer must ever bear in mind that they are the trade marks of our Company and must in every instance be closely connected with the name of one of the Edison products.

Stock electro No. 650, reproduced in conjunc- tion with this article, shows the proper use of Mr. Edison's portrait and signature in advertising the Phonograph. The electro is furnished with the words "The Edison Phonograph" at the top and should be used in that manner only. It has come to our attention' that certain Dealers are securing this electro (and similar cuts in larger sizes — Nos. 651 and 652) and are routing off the words "The Edison Phonograph," using the portrait and signa- ture only. Our lawyers say that this will not do. They rule that the name of the product must never be eliminated from these three stock electros, and that in every instance where Mr. Edison's portrait and signature are used for advertising by Dealers they must be "tied up," as it were, to the name of one of the Edison products so that there will be no possible misunderstanding on the part of the general public.

We do not anticipate that it will be necessary for us to go further than to simply ask the co-operation of Dealers in this matter.

How do your show windows look ?

EDISON PHONOGRAPH MONTHLY FOR MAY, 1912

AN EASY AND EFFECTIVE WAY TO DEMONSTRATE THE EDISON

WE frequently receive letters from Dealers who have given Phono- graph Concerts in churches, and in every case they have reported a favor- able reception and a very enthusiastic audience.

This is a form of advertising which merits the thoughtful consideration of every Edison Dealer. One of its recom- mendations is its cheapness, since it will cost the Dealer or his representative less than two hours of his time. There is no money cost involved, because the concert will not require the use of anything that the Dealer does not regularly carry in stock. The only effort demanded is in the selection of suitable Records and in transporting them, together with the machine, to the church — not a very ex- tensive lay-out for an advertisement.

But the benefit of this concert cannot be measured by its cost, for the Dealer has as his audience a far greater number of people than he could handle readily at a demonstration held in his own store. Every one of these people will feel a sense of obligation to him and many of them will tell their friends of the " lovely con- cert which Mr. So-and-so gave at our church last night," etc.

The Dealer is always sure of finding a good class of people in a church audience, most of whom are easily able to purchase a machine. Moreover he will reach many elderly people and young folks whom he probably could not approach in any other way, many of whom will be greatly in- terested in the Edison.

Then, too, concerts of this kind are still sufficiently novel to insure a reading notice of the entertainment in the local papers, and in that way the Dealer

secures most desirable publicity.

This form of entertainment, however, need not be confined to churches alone. Various clubs, G. A. R. reunions, D. A. R. gatherings, etc., furnish excellent oppor- tunities for giving appropriate concerts. The listing of special Elks, and I. O. O. F. Records has opened up a new and ex- tensive field along similar lines, and every Dealer should make it a point to profit by these opportunities, by giving a special concert in the local lodge.

Of course the Elks' and the I. O. 0. F. Records have in themselves great sales value, but if properly used, they have a still greater value as an entering wedge. The first step is to make every possible effort to sell a machine and the special Records to the local Lodge. The purchase of a machine will arouse great interest in the Edison and make it a topic of con- versation among the members.

While this interest is still warm, get a list of the Elks or Odd Fellows — as the case may be — and invite them to your store to hear a concert. Or if it seems more practicable, get permission to give the entertainment at the Lodge itself. It is very likely that the latter idea would result in obtaining a larger audience and would provide greater comfort for the Lodge members than the Dealer's store would permit of.

If the Lodge is already satisfactorily equipped from a musical standpoint, you can still interest the members, as indi- viduals. A concert at the Lodge, featur- ing the special Records among a number of carefully chosen selections, would open up a new line of prospects to be exploited by letter, telephone or personal call — ac- cording to each Dealer's method.

10 EDISON PHONOGRAPH MONTHLY FOR MAY, 1912

STORE CONCERTS— A NECESSARY FORM OF PUBLICITY FOR DEALERS

What One Dealer Did and a Suggestion for You

WE recently had the pleasure of assisting S. H. Manget, Edison Dealer in Trenton, S. C, in giving an Edison concert. We reproduce his report on the affair that those Dealers who have not yet adopted the store recital plan will see that there is "something in it." Mr. Manget has found that there is a lot in it as have many others who have tried the scheme.

Hot chocolate and saltine wafers

10490 Chicken Red

A291

10104

A479

are not at all necessary to the success of the concert but they were a decidedly happy thought and indicate an atten- tion to details which cannot but contribute to the success of any undertaking. The letter reads as follows :

"Agreeable to you r request, I am writing to let you know about

my concert held on

the 12th inst., cards

for which you

furnished. {We'll do

this for other interest- ed Dealers.) "The weather

was bad, but I had

a very good crowd.

I divided the

program into two

parts and played

twelve Amberols

in each part. After

the first part, I had

an intermission and

served hot choco- late and saltine

wafers. I had the

program written on

the blackboard, and

also had numbered

announcement

cards, which were hung on the top

horn. This saved everybody

body else 'What's that?' j 'Thank you! come again'

lEbtaon Mnwx

"At the conclusion of the concert one of the ladies present told me that she wanted a Phono- graph, and to tell her husband to buy one. This 'tip' will result in a sale. I had never known this lady to be enthusiastic about Phonographs, but she was that night. At the conclusion of the recital, I was showered with congratulations, and 'bouquets' were thrown at me to such an extent that I almost became embarrassed. I already have had several requests for a repetition of the concert."

In the center panel we show a little novelty that may be

A499 He's My Soft Shell Crab on Toast

with

A540 March Tartare

Grandma's Mustard Plaster A66S Red Pepper Rag

A119 Casting Bread upon the Waters

A846 Oceana Roll

Turkey Trot 9499 Bake Dat Chicken Pie

Grizzly Bear 8328 Rabbit Hash A1027 Golden Deer

8697 Possum Pie

A658 When the Corn is Waving

A3 23 Strawberries A448 Peaches and Cream

A308 Down where the Big Bananas Grow

8905 By the Watermelon Vine

A616 Apple Blossoms A43 Busy Week at Pumpkin Center

9341 American Cake Walk

A437 The Chocolate Soldier— My Hero

A199 Clara Jenkins' Tea A496 Sugar Moon

10325 Home with the Milk in the Morning

9462 Lemon in the Garden of Love

10328 Four Little Sugar Plums

WINE LIST

10200 Scotch Reels 8575 Under the Anheuser Bush

9254 Coming Thro' the Rye 10047 Black and White Rag

10116 Ginger Two Step

A577 Madame Sherry — Every Little Movement

A229 Absinthe Frappe—It Happened in Nordland

A141 Any Old Port in a Storm

* A before a number means Amberol; all other numbers are Standard.

i ! come matter scattered around, an up my store, and the tables, etc.

of a cygnet

from asking every-

The last card read

I had advertising

had previously cleaned

had vases filled with flowers on

introduced into your concert. Send out invitations to a Musical Feast, served a la Edison by the "Talkative Wait- ress" (Amberol 951). Supply your local paper with a copy of the invitation and the "Menu" — they will probably be glad to print it. Of course, we leave it to the good judgment of Dealers to use only those Records of the "Menu" which they propose to play. The names of the organ- izations or players making the Records may be added after their titles on the card, if so desired.

If you have never given an Edison con- cert, why not inaug- urate a series of en- tertainments by an- nouncing this pro- gram at once? People everywhere are making plans for the summer at this time of the year and a good stiff campaign of con- certs will add the Edison to the equipment of many summer homes. And while you are at it, remember that the Phonograph puts the finishing touches to the enjoyment of a motor-boat, a sail- boat or a bungalow.

EDISON PHONOGRAPH MONTHLY FOR MAY, 1912 11

IRENE ARMSTRONG

Soprano

CHRISTINE MILLER

Contralto

A NATIVE of Illinois, Irene Armstrong took up her first musical studies with some of the best teachers in this country. Her progress was so remarkable that it was decided to have the young artiste further pursue her work under for- eign tutors, and to that end she visited London, Paris and the Italian cities, studying under Jean de Reszke, Juliana and other famous European instructors.

Miss Armstrong has one of the most exhaustive repertoires of any of the younger singers. Her recitals have been given in many American cities including Chicago, Pittsburg and New York, where she was most enthusiastically received, as was the case in her tour with the St. Paul Orchestra when she achieved notable successes.

Her bird-like voice, with its unusual range, and her consummate artistry have marked Miss Arm-' strong'-as an exceptional singer, for the lyric charm and effective shading of her delivery, together with her unusually clear diction, have combined to make Miss Armstrong a most desirable acquisition to the ranks of Edison artistes.

MISS Miller is without doubt one of the busiest and most popular contraltos now before the public. Everywhere she is meeting with phenomenal success, and the variety and worth of the engagements which she is filling are the strong- est possible testimony to her artistic ability.

Although of Scotch birth, Miss Miller has lived in Pittsburg since early childhood. To quote W.

L. Hubbard, of the Chicago Tribune: "Miss Miller's voice is exquisite in quality, being rich, warm and sympathetic, and produced with an ease and accu- racy that make it absolutely reliable and pure. Her singing is distinguished by refined, infallible taste, and by genuineness and justness of senti- ment and feeling."

During the season just closed Miss Miller has appeared as leading contralto at the Worcester, Cincinnati, North Shore and Northfield festivals; as soloist with the Thomas, New York Symphony, Cincinnati, Minneapolis and St. Paul Orchestras; in oratorio work with the New York, Boston, Philadel- phia and Toronto, Ont., Societies; and has given song recitals before the leading clubs and colleges of the country. Under her own personal management Miss Miller has booked and filled over one hundred engagements this season — covering territory em- braced by Toronto and Boston on the North, New York on the East, Galveston on the South, and Denver on the West.

All these facts are of general interest but that which will chiefly endear Miss Miller to Edison owners is her unusually fine sustained tone, in addition to her wonderfully clear enunciation and diction.

The July Phonogram is a special Amberol Con- cert number containing 20 pages. Every Dealer ought to distribute it among his customers. These Concert Records are rapidly gaining in popularity and they will almost sell themselves.

12 EDISON PHONOGRAPH MONTHLY FOR MAY, 1912

IRENE FRANKLIN

THE four Edison Records by Irene Franklin already listed have found for her a place in the heart of every Phonograph owner whose misfortune it has been never to hear her on the stage. Those owners who for years have laughed and cried with her inimitable rendition of char- acter songs, bought the Records post-haste know- ing that with, Edison fidelity of reproduction they would be Irene-as-she-is.

Our July list'^contains her "I'm A-bringing up the Family," one of the songs mentioned in the appended press comment. The illustration accompanying this article shows Miss Franklin in the costume she wears when singing the song in vaudeville. "There is no discounting the fact that Miss Irene Franklin is the most gifted composer and songstress in the comedy line in vaudeville to-day. With- in the short period of a few years she has made herself a headliner in every theatre on the circuit in the larger cities, and every time she has reappeared it has been the signal for an ovation. In versatility, Miss Franklin is matchless. She is as convincing in pathos as she is delightful in comedy. She can sing of 'The Janitor's Child' as amusingly as she can tell the trials and tribulations of the poor little girl who is 'Bringing up the Family.' >■ "The gifted genius enjoys the collaboration of Burt Green, who is not only an extraordinary pianist, but also a composer with the keenest sense of humor, understanding Miss Franklin's in- dividual genius right down to the depths of her big heart."

950 I've Got the Mumps

951 The Talkative Waitress

952 I Want to be a Janitor's Child 1017 The Chambermaid

1041 I'm A-bringing Up the Family

HIDDEN GOODNESS

WHO is to give the demonstration of the Phonograph which results in a favorable impression, and convinces the prospect that, played as it should be played, the Edison Phono- graph is a charming entertainer and much to be desired in any home?

Should we allow the public to associate present perfected Phonograph tonality with the discordant demonstration as heard at a neighbor's or friend's, with an outfit consisting of an ill-used ancient type of machine and poorly selected well-worn Records? Thousands have heard the Phonograph. Many thousands have not heard the Edison Phonograph at its best, and why? Because of the Dealers' laxity. Because many do not possess the pro-

gressiveness and energy that is so necessary, if they would create a desire to hear a new Edison Phono- graph.

Why does the wily canner cover the plain tin can with a highly colored lithograph portraying a sun-kissed peach, so tempting to the eye that one's palate craves to taste the hidden goodness sealed in the plain tin can? Because he realizes the value of attraction. The luscious, dainty whole preserved peaches are of necessity encased in a convenient plain receptable. The hidden goodness is made to appeal through added attraction. Edison Window Displays are the added attractions that create a desire to hear the music and entertainment that lies hidden in the sound waves of a plain little dark wax cylinder.

From the point of the casual observer, a record is simply a wax cylinder. From the point of the lis- tener, it is a revelation, an awakening of the sublime and much to be desired. Can you not realize then, the importance of your duty as a Phonograph Dealer, to make it your one aim to do all within your means and power to interest the public to hear an Edison Phonograph and hear it at its best, playing just the particular kind of entertainment that the individual prospect most desires? Then why simply place a few machines alone in a dusty show window and expect the pedestrian to become interested in Phonographs simply because you have an assortment of the different types?

How much more sensible is the man who surrounds one well-kept machine with an Edison Window Design, adding thereby the power of attraction and creating the desire to actually hear one then and there. Edison displays quickly and plainly point out the hidden goodness, the entertainment and superior features. They inform the observer that he or she is welcome to enter and ask for a thorough demonstration. You can greatly increase the number of prospects through the use of Edison Displays. They arouse the pedestrian's curiosity to stop, linger, enter, hear and be convinced that every home needs an Edison Phonograph and that there is one at a price for any man's purse. Demon- strated every hour in the day! Let Edison Dis- plays pull for you!

AMONG THE JOBBERS

Ackefman & Company, Edison Jobbers at Scran- ton, Pa., have removed from 523 Lackawanna Ave- nue to more spacious quarters at 537 Linden street. Such signs of prosperity are always welcome, and it is a pleasure to wish the Ackerman Company the best of luck in its new home.

Amberols 1046, 1047, 1049, 1060 go on sale as soon as received.

EDISON PHONOGRAPH MONTHLY FOR MAY, 1912 13

The Other 13,000

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YOU CAN'T BURY THE EDISON

NOE and Noe, Edison Dealers in Hill City, Kans. sent this photograph of their store taken on March 15th. They report a severe winter and, after seeing this picture, we are inclined to believe them — if not more so. But conditions point to a big wheat crop this year and we are promised great things in the way of sales if the wheat is forthcoming, and we have great faith in the hustling abilities of these enterprising Kansans.

"You may send me the Easter Window Display No. 18, although I have not received my Phono- graph Monthly to know what it is like, 'but know I shall be satisfied, as I have been with all past ones. My 'all stars' display looks fine: having procured Nile green crepe paper, I pasted silver stars all over same and carried the stars up the baby ribbon that came from the horn. The effect is very pretty, especially at night, as the starred paper covers wall and floor. Wishing you every success in your department.

EVIDENTLY John Wetjen, of Richmond Hill, N. Y., is a strong convert to the Window Dis- play idea. We have had other interesting cor- respondence from him on the same subject, and we find that he — like many other Dealers — is particularly pleased by the simplicity with which all our Displays are adjusted. This is a particu- lar feature of our displays which makes them so attractive to the busy Dealer, as he does not have to waste valuable time in setting them up.

Efficiency and beauty of design, however, are never sacrificed for mere readiness of adjustment, but our very capable designers are always careful to incorporate the one in the other, thus producing the highest type of Window Display.

HF. SHIPLEY, of Frederick, Md., still con- # tinues to run eight inch double column Edison advertisements in the papers of that city. They are all excellently prepared and illus- trated by the various cuts which we have frequently offered to supply to Dealers. His large advertise- ments are supplemented by "readers" like this one:

Manuel Romain Dockstader's leading tenor is singing daily on the Edison Phonograph. Come and hear him at Shipley's, Edison Headquarters, Frederick, Md.

Mr. Shipley is now busy following up several inquiries which we have referred to him and in the meantime he continues to use the window displays. The "Opera" has firmly established itself in Frederick, through the efforts of this enterprising Dealer who is pushing it enthusiastically. The following clipping submitted by Mr. Shipley from the Frederick News pertains to the March display: H. F. Shipley, North Market Street, has a most attractive Phonograph display in one of his show windows. The display is a showing of the Edison Phonographs and shows a stage with an opera singer, with a messenger in the act of handing her a bouquet of flowers. The whole is hand colored and most attractive.

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WHILE the croakers are gathering around the store and lamenting the dull times, Clarence H. Seavey, an Edison Dealer of Haverhill, Mass., is riding around in his handsome Ford automobile, booming trade and enjoying unusual prosperity. His experiences lead one to wonder if it is the times that are slow.

14 EDISON PHONOGRAPH MONTHLY FOR MAY, 1912

Is the Edison "Opera" in your stock?

p\EALERS who *^ are hesitating for any reason over the stocking and pushing of high- grade Edison Pho- nographs like the "Opera" and "Am- berola," should read this letter from W. H. Surber, of Wabash, Ind., who is so pleased with his "Opera" recent- ly purchased, that he is willing to have us print his remarks here:

"/ have sold my 'Standard* machine and bought an Edison 'Opera,' mahogany throughout. I am just 'tickled to death' with this, the finest musical instrument in the -world. I have just what I want. Please thank Mr. Edison in my name for this beautiful gift to the world."

The ''Opera" in Mahogany

The "Opera" is furnished in two styles — oak finish through- out at 385.00 list (3110.50 in Canada), and in mahogany at 390.00 list (3117.00 in Canada). Better get your order in to-day if it isn't on file now.

EDISON PHONOGRAPH MONTHLY FOR MAY, 1912 IS

New Edison Records

Domestic List July, 1912

THE Edison Records listed below will be shipped from Orange in time to reach all Jobbers in the United States and Canada before June 25th, 1912, all things being favorable, and they may be reshipped to Dealers at 8 A. M. on June 24th. They must not, however, be exhibited, demonstrated, or placed on sale by Jobbers or Dealers until 8 A. M. on June 25th. Supplements, Phonograms and Hangers will be shipped with Records. These may be distributed to Dealers after June 20th, but must not be circulated among the public before June 25th. Job- bers and Dealers may, however, deposit Supplements and Phonograms in Mail Boxes or Post Offices after 5 P. M. on June 24th for delivery on the morning of the 25th. Bulletins will be mailed direct to all Dealers from Orange. Jobbers are required to place orders for July Records on or before May 10th. Dealers should place July orders with Jobbers before May 10th to insure prompt shipment when Jobber's stock is received.

C'jKoma*1

a&>;

I40IU*

incobpor;

ORANGE, N. J.

AMBEROL CONCERT— 75c each in the United States; $1.00 each in Canada

IX the July Concert list there appears one new exclusive artist, Christine Miller, whose rarely beautiful contralto voice endows the beloved old favorite "Annie Laurie" with a still greater charm. Charles Hackett's clear-cut rendition of an exquisite English concert selection will prove a delight to those who desire something musically superior to the mere pretty song, and the performance of the dreamy Strauss waltz by the gifted Hungarian orchestra under Armand Vecsey's direction will captivate both the musically critical and the seeker after pleasing rhythm. In every particular these three Records are highly artistic and a distinct addition to any musical library.

28020 Annie Laurie Christine Miller

Destined to live forever, this exquisite Scotch melody never grows old, but like wine, mellows with age. Superb is its rendition by Christine Miller, a new exclusive Edison singer, whose pure rich contralto, with its warmth and sympathy of expression, is ideally suited to a thoroughly artistic and beautifully colored presentation of the beloved masterpiece. The orchestra is properly subdued throughout, giving an effect which will be appreciated by the true music lover.

28021 A Song of Thanksgiving Charles Hackett Beginning with an exultant strain, this charming English song sustains throughout its spirit of thanksgiving. A very graceful orchestra accompaniment, at times in pizzicato form, adds to the attractiveness of Mr. Hackett's very artistic rendition of the song, the beauty of which has placed

it upon the programs of many of the best concert singers. Music by Frances Allitsen; words by James Thomson. Published by Oliver Ditson Company, New York City.

28022 Simplicius Waltz Armand Vecsey and His Hungarian Orchestra This dreamy, languid waltz from the operette "Simplicius" by Johann Strauss, although not so generally known as some of the Waltz King's other compositions, is a perfect little gem, possessing

(Always specify on your orders whether you want Amberol or Standard Records.)

16 EDISON PHONOGRAPH MONTHLY FOR MAY, 1912

all the inimitable rhythm and swing which characterize his more famous works. The Hungarian temperament seems to respond to the appeal of the beautiful waltz, for it is performed with an artistic appreciation that beggars description.

AMBEROL— 50c each in the United States; 65c each in Canada

1040 Fourth of July Patrol New York Military Band

A Fourth of July parade! You have just taken your seat in the grand stand when you hear the beat of a distant drum. As the head of the column swings into sight the chimes in the church oppo- site peal forth and the strains of "Yankee Doodle" can be distinctly heard. When not far off the band takes up "Tenting on the Old Camp Ground" and then, still nearer, it plays "Just Before the Battle, Mother." But when the parade reaches the stand and "Hail Columbia" crashes forth with the full power of the brass, the crowd, carried away by enthusiasm, bursts into song. Then the retreating band plays "Dixie" and finally disappears to the slowly diminishing strains of "Yankee Doodle." This is one of the most remarkable recording feats that has ever been accomplished.

1041 I'm A-bringing Up the Family Irene Franklin

Returning this month to the "kid" type of song, the clever comedienne strikes a note of true pathos in her portrayal of a poverty-stricken little girl upon whom has devolved the care of her younger brothers and sisters. But, with the touch of the true artiste, she relieves the pathos by delightful comedy, while her gifted accompanist roams over the piano keys as only Burt Green can. Every sub- tle trick of voice is so distinctly brought out that the Record is Irene-on-the-stage. Words and music by the performers. Published by Leo Feist, New York City.

*1042 Jimmy Valentine Peerless Quartet

"Atmosphere" is the word that describes this "very burglary" selection. The orchestra steals from measure to measure through a raging storm while the singers tremble as they tell of the terrible deeds of the noted burglar. The second verse ends with an exciting chase in which the police finally capture the doughty Jimmy- Gus Edwards, its composer, has been featuring the song, which has become a real vaudeville sensation. Words by Edward Madden. The Gus Edwards Music Publishing Co. of New York City, are the publishers.

1043 Till the Sands of the Desert Grow Cold Donald Chalmers

Donald Chalmers, in making his first Edison Record, has chosen one of Ernest Ball's recent and most superb ballads. Its verse in the rhythm of the Spanish dance, its chorus in exultant march time, the whole effect heightened by the crashing cymbals and heavy chords of the orchestra — this song is splendid indeed. Mr. Chalmers possesses a baritone voice of unusual clarity and knows how to use it effectively. Words by Geo. Graff, Jr.; publishers, M. Witmark & Sons, New York City.

1044 Souvenir Demetrius C. Dounis The belMike qualities of the mandolin are very strikingly brought out under the gifted touch of this youthful prodigy who revels in the difficulties of three and four string playing. This delightful composition, originally for violin and piano, the work of Franz Drdla, has long been the favorite encore piece for many famous violinists. Piano accompaniment.

1045 Absent Elizabeth Spencer and Charles W. Harrison The beautiful simplicity of harmony in the old favorite has been brought out excellently in this selection, the work of two artists whose voices record with wonderful precision. Its specially arranged orchestra setting completes the charm of the exquisite duet. This is the first time Miss Spencer and Mr. Harrison have combined their talents on an Edison Record and we predict great popularity for their work. Music by John W. Metcalf. Words by Catherine Young Glen. Published by Arthur P. Schmidt, New York City.

1046 Hear the Pickaninny Band Walter Van Brunt and Chorus One of those "prancing" sort of coon songs in which we all delight. The orchestra — particularly the trombone — puts in all the "rag" effects possible, while the drums take their cue from the verse. Snatches of "Carry Me Back to Old Virginny" and "There'll Be a Hot Time" are introduced by the chorus. An up-to-the-minute "hit" without any question. Music by Seymour Furth; words by Wm. J. Vanderveer. Published by Jos. Morris Music Company, New York City.

1047 Oh, Mr. Dream Man Ada Jones Styled a "novelty dream song" by its publishers, this song is possessed of a tantalizing ragtime swing which Ada Jones "puts over" in the same way that has made the song all the rage with the patrons of vaudeville. Orchestra accompaniment. Words and music by Jimmie V. Monaco. Pub- lished by Harry Von Tilzer Music Publishing Co., New York City.

1048 Allerdeen March John Kimmble As an accordion solo this selection is a revelation, showing as it does the depth and resonance of that instrument and its ready adaptability for recording purposes under the direction of experts. This is an excellent jig number, in just the right tempo, with a wonderful swing, and introduces familiar strains such as "The Campbells are Coming," etc. Piano accompaniment. Music by Edgar DeVeau.

This selection will be illustrated en cover of July Phonogram

EDISON PHONOGRAPH MONTHLY FOR MAY, 1912 17

1049 The Gaby Glide—" Winter Garden " Billy Murray

The singing and dancing of Gaby Deslys at the New York Winter Garden was the talk of Broadway. "The Gaby Glide" attained fame through her performance and it became one of the "hits" of the season. Billy Murray sings the Glide very much a la Gaby, and the orchestra does a little glide all its own. Music by Louis A. Hirsch; words by Harry Piker. Published by Shapiro Music Pub- lishing Co., New York City.

1050 That Baboon Baby Dance Collins and Harlan Featured in "The Wall Street Girl,"_ "Hanky Panky," "A Waltz Dream" and "The Girl in the Taxi," this song has been a great "hit," and will achieve still wider popularity through its perfor- mance by the old favorites, Collins and Harlan. Mr. Harlan's serious illness, from which he recov- ered a few months ago, left its impression upon him in one way — it improved his voice, and made

it better than ever. Mr. Collins is the same "Arthur," only a little more entertaining now that he's singing with "Byron" again. Orchestra accompaniment. Music by Joe Cooper; words by Dave Oppenheim. Publishers, Shapiro Music Publishing Co., New York City.

1051 Mammy's Shufflin' Dance Billy Murray and Chorus A very catchy "rag glide" sung with different effects in volume amidst the twittering of birds and the strumming of banjos while mammy herself does a little shuffle between choruses. Billy Murray and the chorus have sung the very humorous words with remarkable clarity. Orchestra accom- paniment. Music, Melville J. Gideon; words by L. Wolfe Gilbert. Published by Will Rossiter, Chicago, 111.

1052 Serenade The Tollefsen Trio The first air of this charming serenade, in gliding waltz time, is carried by the 'cello, then taken up by the violin as the 'cello joins the piano accompaniment, to be followed by a change in time which lends a beautiful contrast to the first part. The shades of expression which are obtained

by these artists, together with their complete technical mastery, makes this a most finished Record. Their first Edison Record "Extase-Reverie" (Amberol No. 914) created wide-spread comment on its beauty; this serenade is quite as artistic from every standpoint. Composed by Charles M. Widor.

1053 The Girl I'll Call My Sweetheart Must Look Like You Walter Van Brunt

Chauncey Olcott's latest production "Macushla" is notable for its musical beauty, the best example of which is embodied in this exquisite selection. The ever-popular Walter Van Brunt soars very gracefully into the customary altitude of the well-known Irish singer's favorite. Orchestra accom- paniment. Words and music by Chauncey Olcott and Dan J. Sullivan. Published by M. Witmark & Sons, New York City.

1054 I Am With You Harvey Hindermeyer and Donald Chalmers This superb sacred number lends itself readily to presentation as a tenor and baritone duet. A song

of deep religious devotion, it makes its appeal through its musical beauty and its noble significance. It is the first duet by these singers, whose voices blend most happily in an excellent orchestral set- ting. Music by Robert Harkness; words by Fred P. Morris.

1055 My Laddie Irene Armstrong

"My Laddie" is one of the most tenderly sweet of the Scotch love songs; its plaintive melody, typical of the Highlands, is introduced by a faint orchestral suggestion of the bagpipe. This charm- ing lyric could not have been surpassed as a means of introducing Irene Armstrong's wonderfully clear soprano voice, with its unusually wide range. Music by William Armour Thayer; words by Princess Troubetzkoy. Published by G. Schirmer, New York City.

1056 A Day in Venice (Suite) No. 2— (a) Venetian Love Song; (b) Good Night

American Standard Orchestra

Amberol No. 801 formed the first number in this charming suite by Ethelbert Nevin, whose name is a synonym for all that is delicate and charming in the realm of music. In the "Venetian Love Song," Andante con es-pressione, a melody full .of tender emotions, the main theme is beautifully voiced by the 'cello, while the second part, richly harmonized for the orchestra, rises to a superb climax making a splendid contrast to the first motive. In the sympathetic melody "Good Night," Andante Religioso, the first theme, beautiful in simplicity, is given to the strings; the second section, more varied, is brought to an emotional climax by the entire orchestra. Published by The John Church Co., New York City.

1057 All Hail, Thou Dwelling Lowly! Charles W. Harrison

Famous in itself, the great Cavatina from the garden scene of Gounod's "Faust" has been the goal of many a tenor. Mr. Harrison, who recently left Calvary Church of East Orange, N. J., to become tenor soloist for the Brick Presbyterian Church, New York, has made a remarkably clear Record, while the orchestra shades its beautiful accompaniment from violin obligato to full, rich chords, with an abrupt transmission as the singer softly repeats "All hail, thou dwelling pure and lowly, Home of an angel fair and holy."

1058 O Gladsome Light and the Lord's Prayer — Chant

5th Avenue Presbyterian Church Choir

The name of Dudley Buck is an Open Sesame to the hearts of all music lovers. His "Golden Legend"

{Always specify on your orders whether you want Amberol or Standard Records.)

18 EDISON PHONOGRAPH MONTHLY FOR MAY, 1912

from which "O Gladsome Light" is taken, was the prize oratorio of the Cincinnati Music Festival in 1880. Majestic in its dignity, the piece receives full justice from the performance of this well- known choir. The organ ceases towards the end of the selection while the choir chants the Lord's Prayer.

1059 Hear Me! Ye Winds and Waves! Frank Croxton

Surging with the spirit of the elements, this great masterpiece of Handel's has been one of Mr. Croxton's most successful songs as baritone soloist with the New York Symphony, Pittsburgh Symphony, Victor Herbert and Theodore Thomas Orchestras. A recitative from Handel's "Julius Caesar" the air from "Scipio" are combined by an orchestra accompaniment in which is heard the ceaseless booming of the restless waves. 1069 King Chanticleer — Rag Two-step National Promenade Band

From the East and West, from the North and South, have come demands for a Record of "King Chanticleer" and here it is, handled in the inimitable style of our Promenade Band. For dancing purposes the Record could hardly be bettered; for entertaining purposes only it is but little less desirable. The country-wide ovation accorded this corking good "whistling" tune prompts our listing it as a "hit," to permit Dealers to get it into the hands of their customers as early as is now possible. Composer, Nat D. Ayer; publishers, Jerome H. Remick & Company, New York City.

1061 Ave Maria — Adapted to intermezzo from " Cavalier ia Rusticana " Ralph Errolle The sublime words of the religious poem have been adapted to the familiar melody of the beautiful intermezzo in Mascagni's "Cavalleria Rusticana," which was first produced in 1890 at the Costanzi Theatre in Rome. Mr. Errolle's excellent tenor, heard here on an Edison Record for the first time,

is supported by a superb orchestration which imparts to the selection a deeply religious effect. Words by Fred E. Weatherly; published by G. Schirmer, New York City.

1062 I'd Love to Live in Loveland with a Girl Like You Walter Van Brunt One of the catchiest waltz songs of the season. The piece has been sung all over the country in vaude- ville, and has never failed to score a "hit." Walter Van Brunt really surpasses himself in this selection — very, high praise. Orchestra accompaniment. Words and music by W. R. Williams.

1063 Be Happy Edison Mixed Quartet In its performance of this favorite old sacred song, the Edison Mixed Quartet has obtained some unusually good harmony effects. Orchestra accompaniment. Music and words by Kirkpatrick.

1064 That Skeleton Rag Premier Quartet

"That moany, groany, bony skeleton rag," when performed by the Premier Quartet, is something to be heard and remembered. "Graveyard" effects on the orchestra — shrieks, groans and moans — all add wonderfully to the performance of this selection which is particularly notable for the ease with which every word is distinguished. Music by Percy Wenrich; words by Edward Madden. Published by Jerome H. Remick & Co., New York City.

STANDARD— 35c each in the United States; 40c each in Canada

10561 Santa Lucia March H. M. Irish Guards Band

This lively march, typical of the, pleasure-loving Don and his beautiful Spain, has won its place upon the domestic list through its remarkable triumph among our British selections. His Majesty's Irish Guards Band, one of the most famous organizations in the world, performs the march with a dash and vim which could not be outdone. Composed by Lotter; published by Hawkes & Son, Piccadilly, W.

10562 My Father was Born in Killarney Billy Williams Billy Williams is the big favorite of the London music halls. His singing of this good old Irish song, with its swinging march time, made such a great "hit" on the other side that we are listing

it among the domestic Records, feeling sure that it will make an equally strong appeal on this side of the water. Orchestra accompaniment. Words and music by Godfrey and Williams.

10563 Aubade Printaniere Victor Herbert and His Orchestra "Aubade Printaniere" (Spring Morning) an extremely popular serenade heard frequently upon the concert stage, is the work of Paul Lacombe, a French composer of universally recognized ability. The Herbert Orchestra performs the selection with that delicate grace which invariably stamps the work of these gifted musicians.

10564 When I Was Twenty-one and You Were Sweet Sixteen Joseph A. Phillips Mr. Phillips has reproduced his successful performance on Amberol No. 998, making his first two- minute Record. The swinging march time has been made the basis of excellent effects by the "traps," together with a xylophone obligato supplementary to the orchestra accompaniment. Words and music by Williams and Van Alstyne. Published by J. H. Remick & Co., of New York City.

10565 I Would Like to Try It Premier Quartet Another pebble on the ragtime beach. This contribution comes from Albert Von Tilzer, com- poser of "Good Night, Mr. Moon" (Amberol No. 1000) and "That Hypnotizing Man" (Amberol No. 1001). It is done in true Premier Quartet style, with humming and other entertaining effects. Orchestra accompaniment. Words by Lew Brown. Publishers, York Music Co., New York City.

{Always specify on your orders whether you want Amberol or Standard Records.)

EDISOX PHOXOGRAPH MONTHLY FOR MAY, 1912

19

FOREIGN RECORDS FOR MAY, 1912

BRITISH AMBEROL FOR MAY

12436 Hogmanay Murphy Stanley Kirkby

12437 Popular Sones — Mediev National MilitaryBand

12438 I Wish It Were Sundav Night Godfrey if Williams

Billy Williams

12439 When the Harvest Moon is Shining, Sweet Eileen

Boziers Thomas Jackson

12440 Valse Decembre, Godin Alhambra Orchestra

12441 There's No One to Harmonize, Edgar if Wright

Jack Charman

12442 Derby Day Ben Albert Co. & Band

12443 So You Want to Be a Soldier, Little Man, Tretere

David Brazel!

12444 No Wonder You Call It the Last Waltz, Moore y

Cliff e Stanley Kirkby

12445 Sunny Savannah, Thurban National Military Band

BRITISH STANDARD FOR MAY

14137 I Never Heard Father Laugh so Much Before,

Godfrey tf Williams Billy Williams

14138 'Tis a Far Better Thins, Godfrey 13 Williams

Billy Williams

14139 Take Me Where There are No Eyes About, Godirex

if Williams Billy Williams

14140 Tim-a-lou, Christine Alhambra Orchestra

14141 Paper Bag Cookery. Pother Bobbie Naish

14142 Hush! Here Comes the Dream Man, Weston, Barnes

if Scott Jack Charman

14143 I Had to Laugh at Once. Whitlock Billy Whitlock

14144 It's the Early Girl that Catches the Man, Carter if

Flynn Florrie Forde

14145 My Lantern Girl. Laurence Stanley Kirkby

14146 Popular Songs — Medley National Military Band

GERMAN AMBEROL FOR MAY

15235 Die Heinzelmannchen, Eilenberg

Johann Strauss Orchester

15236 Gebet des Konigs, aus Lohengrin, Wagner

Paul Seebach

15237 Wein' nicht Mutter! Ranr.a if Kusschaera

Opernsanger Mas Kuttner

15238 Am Meer, mit Cornet und Klavierbogl, Schubert

-~nn t- ^lite Quartet

1j239 Es ist nicht gross — Chanson, Grunfeld if Rottmann

Grete Wiedecke 1^240 Ring am Finger, Rheinlander, Scott if Prietze!

Johann Strauss Orchester GERMAN STANDARD FOR MAY

16233 Eva-Walzer aus "Eva", Lehar Johann Strauss Orchester

16234 Pariser Madel, Marschlied, Dr. Willner Bodanzky

If F. Lehar Franz Browier and Chor.

16235 Pipsi, holde Pipsi, Dr. Willner Bodanzky If F. Lehar

_ Lucie Bernardo & Opernsanger Erich Schroeter 16_j6 Schonau mein Paradies, Kutschaera

Johann Strauss Orchester mit Chor. 16237 Rosenstock— Holderblut, Silchar Elite Quartet

1623S Nimmste gleich die Hand weg, Fuchs Grete Wiedecke 16239 Die Liebeslaube, Hoschna if Hauerbach

Johann Strauss Orchester mit Chorus FRENCH AMBEROL FOR MAY

17163 Le Pre aux Clercs — Jours de mon enfance. Herold

Mme. Laute-Brun

17164 Faust — Scene de l'Eglise, Gounod

Gustave Huberdeau & Mme. Laute-Brun

17165 Sigurd — Esprits. gardiens, Reyer Gaston Dubois

17166 Le Jongleur de Notre Dame — Legende de la Sauge,

Massenet Louis Nucelly

17167 Le Soir, Gounod Louis Nucelly

FRENCH STANDARD FOR MAY

18199 Derniere Chanson, Fragson et Finck I.ucien Rigaux

18200 Cousine, Valsien Paul Lack

18201 Le Gamin de Paris, Fragson Eugene Mansuelle

SPANISH AMBEROL FOR MAY

8058 Marina — Duo-" For Dios tu pena cese." Jrrieta,

De la Sierra y de! Pino

8059 Tu Espera — Habanera, Fuente Del Pino

SPANISH STANDARD FOR MAY 21290 La Bruja— Jota, Chapi de la Sierra

EDISOX REPRODUCER PARTS, MODEL "N"

List Net

20605 Diaphragm with Crosshead $ .50 each S .25

20482 Diaphragm Gasket 20 " .10

20478 Diaphragm Steel Washer 10 " .05

20479 Diaphraem Paper Washer, Plain 25 doz. -12^

20480 Diaphragm Paper Washer^ Cupped 25 " .1234

20481 Diaphragm Clamping Ring 75 each -3734

707 Reproducer Button and Arm 1.50 " .75

215 Reproducer Button Arm Screw 05 " -0234

20748 Reproducer Button Arm Link 05 " .02*4

708 Reproducer Button Arm Tension Spring 10 " .05

706 Reproducer Weight with Standard 1.25 " .6234

219 Reproducer Weight Hinge Screw 05 " -02^4

20696 Reproducer Weight Swivel Hinge 25 " .1234

3296 Reproducer Weight Limit Screw _. 05 " -0234

ADVERTISING EDISOX ARTISTS

CR. ZACHARIAS, Edison Dealer in Asbury #Park, N. J., recently did a little advertising "stunt" which will be of interest to other Dealers. Hearing that Golden & Hughes, the well- known Edison artists, were to appear in the local theatre, Mr. Zacharias prepared a two-column ad- vertisement for the local papers announcing the fact, praising their work as comedians on the stage and then proceeding to the enumeration of the Edison Records made by these artists. The ad- vertisement proved to be a complete success, as several Golden and Hughes' Records were sold as

a direct result, the very successful performance of the artists having aroused a general interest in their Records.

The success of this advertisement is particularly interesting to us, because of the fact that we have at numerous times advocated this very method of advertising. As has already been pointed out in the Monthly, it is the artist who bears the brunt of advertising, while the Dealer reaps all the benefit. This little example may serve to show the advan- tages of watching for artists' appearances in the local towns and of availing oneself of the oppor- tunities afforded by their successful performances.

Jobbers of Edison Phonographs and Records

▲LA., Birmingham — Talking Machine Co. Mobile — W. H. Reynalda.

CAL., Loi Angeles — Southern Cal. Music Co. San Francisco — Pacific Phonograph Co.

COLO., Denver — Denver Dry Goods Co. Hext Music Co.

CONN.. New Haven — Pardee-Ellenberger Co.

F>. C, Washington — E. F. Droop & Sons Co.

6A„ Atlanta — Atlanta Phonograph Co. Waycross — Youmans Jewelry Co.

IDAHO, Boise — Eilers Music House.

ILL,, Chicago — Babson Bros. Lyon & Healy. James I. Lyons. Rudolph Wurlitzer Co. Peoria — Peoria Phonograph Co.

Putnam-Page Co., Inc. Quincy — Quincy Phonograph Co.

IND., Indianapolis — Kipp-Link Co.

Phonograph

IOWA, Des Moines— Harger & Blish. Sioux City — Harger & Blish.

LA., New Orleans — National Automatic Fire Alarm Co.

MAINE, Bangor — S. L. Crosby Co.

Portland — Portland Sporting Goods Co.

MD., Baltimore — E. F. Droop & Sons Co.

MASS., Boston — Eastern Talking Machine Co. Iver Johnson Sptg. Goods Co. Pardee-Ellenberger Co. Lowell — Thomas Wardell.

MICH., Detroit — American Phono. Co. Grinnell Bros.

MINN., Minneapolis — Laurence H. Lucker. St. Paul — W. J. Dyer & Bro. Koehler & Hinrichs.

New York City— Blackman Talking Ma- chine Cc. J. F. Blackman & Son. I. Davega, Jr., Inc. S. B. Davega Co. Greenhut-Siegel-Cooper Co. John Wanamaker.

Oswego — Frank E. Bolway. Rochester — Talking Machine Co. Syracuse — W. D. Andrews. Utica — Arthur F. Ferriss. William Harrison.

OHIO, Cincinnati — Rudolph Wurlitzer Co. Cleveland — Laurence H. Lucker. Columbus — Perry B. Whitsit Co. Newark — Ball-Fintze Co. Toledo — Hayes Music Co.

OKLA., Oklahoma City — Schmelzer Arms Co.

OREGON, Portland — Graves Music Co.

PENNA., Philadelphia— Louis Buehn & Bro.

C. J. Heppe & Son.

Lit Brothers.

Penn Phonograph Co.

John Wanamaker.

H A. Weymann & Son. Pittsburg — Louis Buehn & Bro. Scranton — Ackerman & Co.

Technical Supply Co. Willlamsport — W. A. Myers.

R. L, Providence — J. A. Foster Co. J. Samuels & Bro.

TENN., Memphis — F. M. Atwood. O. K. Houck Piano Co.

TEX., Dallas — Southern Talking Machine Co. El Paso — W. G. Walz Co. Fort Worth — L. Shepherd & Co. Houston — Houston Phonograph Co. San Antonio — H. C. Rees Optical Co.

MO., Kansas City — J. W. Jenkins' Sons Music Co. Schmelzer Arms Co. St. Louis — Silverstone Talk. Mach. Co.

MONT., Helena — Montana Phono. Co.

NEB., Omaha — Shultz Bros.

N. H., Manchester — John B. Varick Co.

N. J., Hoboken — Eclipse Phono. Co. Newark — Edisonia Co. Paterson — James K. O'Dea.

X. Y., Albany — Finch & Hahn. Buffalo — W. D. Andrews.

Neal, Clark & Neal Co. Elmira — Elmira Arms Co. Gloversville — American Phono. Co.

UTAH, Ogden — Proudflt Sporting Goods Co. Salt Lake City — Consolidated Music Co.

VT„ Burlington — American Phono. Co.

VA., Richmond — C. B. Haynes & Co.

WASH., Seattle — Eilers Music House. Spokane — Graves Music Co.

WIS., Milwaukee — Laurence McGreal.

CANADA, Quebec — C. Robitaille.

Montreal — R S. Williams & Sons Co., Ltd. St. John— W. H. Thorne & Co., Ltd. Toronto — R. S. Williams & Sons Co., Ltd. Vancouver — M. W. Waitt & Co., Ltd. Winnipeg — R. S. Williams & Sons Co., Ltd.

Babson Bros. Calgary — R. S. Williams & Sons Co., Ltd.

EDISON PHONOGRAPH MONTH

VOL. X

June, 1912

No. 6

CUT

PRICES

MEAN CUT

PROFITS

(SEE PAGE 6)

<&/£ EDISON PHONOGRAPH MONTHLY

CONTENTS FOR JUNE, 1912

Suspended List, May 20, 1912 2

Why One Edison Dealer Refuses to Push the

Line 3

Another Edison Concert at Northampton 4

June Record Return Guide 4

Edison Window Displays 5

Have Your Senators and Congressmen Heard

from You? 6

AmberolNo. 1069 7

Related Merchandise 8

Moving Picture Theatres 8

Phonographs in Michigan Prison 8

PAGE

,.. 9

Electro No. 30

A Marvelous Instrument 10

Inquiries from Children 10

New Edison Artists 11

Amberol Concert Records 12

Promotion Plan 12

Old Jewish Dialects Phonographed 12

The Other 13,000 13

What about that "Opera" Model? 14

New Edison Records IS

Edison Reproducer Parts, Model "O" 19

WE are in receipt of a letter from an Edison Dealer who admires the Plan Maker's little plans exceedingly and is going to use them when business is better. If he were a doctor he would probably wait until the patient was entirely cured and then operate.

The whole point in the plans consists in attract- ing new business — in awakening interest in the Phonograph that never before existed. The Plans have been devised to make business better. They are the lever which sets the wheel in motion, not merely the lubricant which keeps it running smoothly.

Each Plan is intended for a definite class or nationality, for persons of a certain age or for people whose interest is known to center about some par- ticular subject. The Plans then make their appeal through these conditions or circumstances to which the prospect is known to be subject. They are not merely intended as a means of keeping the Edison before the public eye, but they point out to in- dividuals the possibilities along lines which are of interest to them.

They are for that reason the very means which Dealers should use to arouse interest in Phono- graphs and make business better. If the general demand is not keen, then individuals must be made to buy them. How could this better be accom- plished than by having the Plans point out the way in which the Edison can best satisfy the taste or requirements of different individuals?

It is, therefore, greatly to be hoped that there are not many Dealers who figure that the Plans are for use only when business is booming. They are curatives, not tonics.

Remember that the July Phonogram is a special Amberol Concert number. It is just the thing with which to start an Amberol Concert campaign.

AB. COATES, of Chicago, is so highly enthusi- u astic over his Edison that he wrote the follow- ing letter signing himself "A Real Edison Admirer." There are two points of particular interest in his letter: First, the extent of his musical appreciation, ranging from Rappold and Spalding to the popular "hits" by Jones and Murray; second, his praise of the Home Recording feature of which he has made most satisfactory use:

"Just one year ago I purchased from Lyon & Healy your Triumph Model "E" wooden horn, and have 80 Amberol and 15 Standard Records, and am buying from two to five every month, and I want to tell you personally that I never owned anything in my life that I got as much pleasure out of as I do your Triumph Phonograph. It is so true to life I can't understand why certain Dealers

in this city are boosting the so much,

when the Edison has it on them in evefy way. You can always tell an Edison Record when you hear it. There is something in the recording of the Record that appeals to you.

"Taking, for instance, 'Silver Bell' and 'Silver Star,' the violin and bells effects cannot be equalled anywhere, it is simply great; and the Mme. Rap- pold, Spalding and Sylva Records are grand. When it comes to popular music we have it in Billy Murray and Ada Jones — they are in a class by themselves. When singing in your Phonograph one can rest assured the result will be true to life. I want to enroll as an Edison booster, and at any time or any place that I can say a good word for your Phono- graph, I will certainly do it."

SUSPENDED LIST, MAY 20, 1912

This list is supplemental to the Suspended Lists which appeared in the June, 1908, and succeeding issues of the^ Edison Phonograppi Monthly. These are still in force and must be given the same consideration by the Trade as if reprinted in full herewith.

Cal., Monrovia — E. S. Barron.

Jobbers and Dealers are asked not to supply the above named firm with our apparatus, at address given or any other address.

THE EDISON PHONOGRAPH MONTHLY

Published in the interests of

EDISON PHONOGRAPHS AND RECORDS

BY

THOMAS A. EDISON, Inc.

ORANGE, N. J., U. S. A.

NATIONAL PHONOGRAPH CO., LTD., VICTORIA ROAD, WILLESDEN. LONDON, N. W.

THOMAS A. EDISON. LTD. 364-372 KENT STREET, SYDNEY, N. S. W.

COMPANIA EDISON HISPANO-AMERICANA, VIAMONTE 515, BUENOS AIRES.

EDISON GESELLSCHAFT, M. B. H. 10 FRIEDRICHSTRASSE, BERLIN.

COMPAGNTE FRANCAISE DV PHONOGRAPHE EDISON, 42 RUE DE PARADIS, PARIS.

Volume 10

JUNE, 1912

Number 6

WHY ONE EDISON DEALER REFUSES TO PUSH THE LINE

ONE of the most marvelous com- munications we have ever received states that a certain Edison Dealer will no longer push our goods because an- other Edison Dealer from a neighboring town, has come into his territory and is selling machines! Think of it! The de- mand was right there — under his very nose, so to speak — and that man refused to supply it. The people in his own town wanted Phonographs so badly that they were willing to undergo the inconvenience of dealing with a man from a neighboring place. And now that it has been clearly demonstrated to him that there is still a good market for Phonographs in his own territory, instead of taking advan- tage of the " discovery," he sits back and " won't play."

We do not mention the incident in the hope of influencing this Dealer to change his mind and get busy, but we do believe that it is worth while to call the attention of the Trade to the fact that " things are seldom what they seem." You may think that you are hustling and doing everything to boom business, but a glance at the man next door is almost sure to prove that he has ideas which you can use to your own advantage. As our friend has discovered, business will not come to the man who refuses to go after

it, but it is waiting for the man who will hustle.

If another Dealer whose efforts are sub- ject to the same price regulations as yours, can sell goods in your territory, the blame does not fall upon him but upon you. It simply means that you have failed to develop your own trade to its fullest extent. The Monthly contains many suggestions which are- carried out to good advantage by progressive Dealers, the Plan Maker is continually at work upon his excellent schemes, and the Ad- vertising Department is always ready to advise and otherwise assist any Dealer who desires help in perfecting any plan of his own.

We, therefore, cannot sympathize with the Dealer who fails to make good — for- tunately there are very, very few of them — for our " sympathy " can only take the form of a good strong prod and the very obvious statement that it is up to that Dealer to hustle as he never hustled be- fore. The late " Fiddling Bob " Taylor used to tell a story of an old negro who was frightened and started to run so fast that he stumbled over a jack rabbit who was running in the same direction. As he kicked the rabbit to one side he pant- ed "Get out de way and let someone run what kin run." Don't be that rabbit.

mm

EDISON PHONOGRAPH MONTHLY FOR JUNE, 1912

ANOTHER EDISON CONCERT AT NORTHAMPTON

WE published not long ago the details of an Edison Concert held at Northampton, England. The second concert was held recently, concerning which our London company reports as follows:

All big things find their conception in small beginnings, which is admirably proved by the recent successful Edison Smoking Concert at Northampton, where the Edison Phonograph was the star turn of the evening, and brought us num- bers of letters from Dealers in other parts of the country who are following out a similar plan of giving Talking Machine Concerts. Their custom- ers are invited to hear the latest Edison Record offerings and developments in Sound Reproduc- tion, resulting in old customers becoming re-inter- ested and increased sales for the Dealer.

Phonograph, Talking Machine, and Home Recording Societies are springing up right and left as a result of the recent concert mentioned above.

So great was Mr. R. P. Wykes' success with this concert at Northampton that he has followed it up with an Edison Concert, Whist Drive and Dance, which can perhaps be better described in Mr. Wykes' own words: —

"The White Melville Hall, Fish Street, North- ampton, was taken on March 20th for the first general gathering of the Northants Talking Machine Society. This is one of the most popular halls in the Northampton district for social gatherings. The large stage in the hall was fitted up and draped with intertwined flags of the English and American nations, Mr. Edison's photograph being given a place of honour in the centre of the stage, with a Standard Phonograph underneath as the chief entertainer of the evening. Another picture below of Mr. Edison in his laboratory at Orange, New Jersey, was of great interest to the people assembled. There was a large company, who were in the jolliest of moods, and who were evidently much pleased with the array of prizes offered for the successful competitors in the Whist Drive. "The twelve prizes were presented by Miss Eames, of Northampton, with a few appropriate words in each instance. Special attention was paid to a careful selection of orchestral and dance music played on an Edison Machine with the Model "O" Reproducer and a Music Master Cygnet Horn, which so increased the volume that the Machine was heard to perfection in all parts of the hall. The National Phonograph Company sent a phonogram, which was put on the Machine during the evening, extending greetings to all the Company present and wishing that the newly inaugurated Talking Machine Society would become a long and decided success.

The Chairman, Mr. Attack, spoke during the evening of the aims of the Society, and ended up by making suitable comments on the quality of Edison goods, with the wish, which was reiterated by all ,present, that one of the Edison Company's officials would attend at their next gathering."

Although this Society is only just formed, it is to be much congratulated on its huge success and the number, of members it has already brought together. Such gatherings can only result in the greater realization by the public in general of the

value of the Talking Machine as a home entertainer, and in every case directs interested parties to the Dealer's store.

There are two or three Societies already formed in London, and also considerable talk of a select Society being formed at Croydon, and it would be to every Dealer's interest' to study the lines followed by these Societies, which in every case are inaugurated by wide-awake Dealers, so that they are able to take advantage of their position in their own particular district.

The chief advantage, to our mind, is that a Dealer is able to present, each month, to a gather- ing of his customers, every new offering of the Edison Company under the most favourable con- ditions, so that the best results are obtained. The discussion occasioned by such a gathering of enthusiasts should prove very good publicity to the Dealer, besides giving him the opportunity of introducing new products, such as the combina- tions, attachments, and Amberol Records, thereby increasing his profits.

The Home Recording feature, unobtainable on any other machine, is an advantage which the Dealer can force home to the extent of selling blanks, recorders, recording horns, etc. Interest in the country is being further awakened by the advertisements of the Edison Company dealing with this feature, which represents a source of income you can easily grip without increasing your present working expenses. Dealers should take the hint!

JUNE RECORD RETURN GUIDE

After June 1st, 1912, United States M to Z Job- bers may return to the factory for credit under the terms of the current 10 per cent. Record Ex- change plan, Edison Amberol and Edison Standard Records listed up to and including the numbers given in the following table:

) Group AMBEROL STANDARD

Grand f $2.00 40044

Opera ( 1.50 35021

) 1.00 30047 B-112

Domestic 714 10500

British 12318 14063

French 17116 18174

German 15191 16203

Italian 7515 20615

Hebrew 10008 21023

Spanish 8013 12811

Filipine 8018 21266

Mexican 6142 20373

Portuguese 5093 19490

Argentine 7112 19784

Cuban None 20711

Porto Rican 8511 None

Swedish 9401 20551

Bohemian 9806 16547

Hungarian 11003 20722

Norwegian 9200 19900

Polish None 15697

Belgian None 18480

Danish None 15800

Holland-Dutch None 18472

Welsh 12203 12338

Hawaiian 11504 20716

Japanese None 12826

Chinese None 12768

Finnish 11556 20728

Russian 11206 20731

Amberol 1069— Bugle Calls— is a good ad- vertising Record when your doors are open during the hot weather. It is sure to attract attention.

EDISON PHONOGRAPH MONTHLY FOR JUNE, 1912 5

Edison Window Displays

July Display No. 21— Price $3.00

WHILE sufficiently patriotic in de- sign and coloring to attract atten- tion as an Independence Day showing, this display can be used through- out the entire month. A neat- ly colored cut- out of Uncle Sam calling at- tention to the fact that The Celebrated Edi- son Phonograph is America's Best for American Homes forms the center of attrac- tion. We desire to call all Deal- ers ' attention to the fact that this particular dis- play requires no fixtures and can be used in a win- dow 3x4 feet.

We greatly de- sire to place the actual material in those Dealers' windows who so far have neglect- ed placing an order for any of our displays. It is impossible to judge the appearance of displays by* the photographic repro- duction. It is impossible to judge the results of window advertising when only used occasionally. Be honest. Do you know of any more effective way of spend-

week

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ing an average of about fifty cents a

on advertising?

There isn't a sign concern in the country

that would make up this display singly

for less than seven dollars. Three dollars is the price we ask, standing a loss for your benefit.

The summer months are the best window ad- vertising months. People linger longer and are o u t i n greater numbers than in winter months.

Keep advertis- ing during the dull months and the prospects will flock to you later.

Again we call your attention to the fact that this display can be used by any Dealer having a

window 3 feet deep and 4 feet wide. It

requires no fixtures. The price is 33.00.

See that we get your order at once in order

to avoid delay.

Canadian Dealers will be sent a special,

display (not illustrated) on standing

or special orders at 33.00.

July weather means a great many people passing your window. Are they going to look at it? Not unless there is something to attract their attention. Get this Window Display and make them "Stop, look and listen."

6 EDISON PHONOGRAPH MONTHLY FOR JUNE, 1912

HAVE YOUR SENATORS AND CON- GRESSMEN HEARD FROM YOU?

IF not, then send them at once your protest against the passage of patent laws that will put your stock of Phonographs and Records at the mercy of price-cutting competition.

About the time the May issue of the Phonograph Monthly went to press, Congressman Oldfield withdrew the series of bills amending the patent laws that he had presented, and introduced a new one that covered the whole subject. The new bill is No. 23417, but it is quite as radical concerning price maintenance as the former ones. The new bill, up to the time of going to press, was still in the hands of the Committee on Patents, which has been holding daily hearings on the subject. Many representatives of big manufacturers all over the country have been taking part in these hearings and presenting argu- ments why the bill should not be considered.

The response of Edison Dealers to Mr. Dyer's recent letter to the trade has been one of the most remarkable things in the history of this company. Hundreds of dealers have written their Senators and Con- gressmen and they have been practically unanimous in urging that the present system of price maintenance based upon patents be not interfered with.

Mr. Dyer only aimed to point out the possible effects of the pro- posed new legislation and to urge Jobbers and Dealers, if they believed in price maintenance, to write to their Senators and Congressmen. He wanted first to know that they did believe in it, and, second, if they did write, to do so in their own language and in a way that Sena- tors and Congressmen would recognize as being genuine and sincere.

Hundreds of Dealers have mailed us copies of the letters they sent to their representatives at Washington. These letters demonstrate that Dealers are thoroughly alive to the situation. Many of the letters are remarkably good presentations of the subject, considering that most of the writers make no claim to literary ability. Even where the letters are not good literary efforts, they show the keen interest of the writers in price maintenance. They ring true in all cases.

Edison Dealers, we want you to continue your interest. If you have not written to your Senators and Congressmen, do so now. In writing say just what you think. Don't worry about not being a good letter writer. Your representative can get your viewpoint just as well from a simple letter of a few lines as from a long and highly polished epistle. In fact, a short letter will best suit your Senators or your Congressmen, so long as it tells them how you feel on this subject. And the}* really want to know how you feel on all Congressional matters that concern your welfare. They are as anxious to please you as you are to be pleased by them.

To those who have already written we extend our hearty thanks. To those who have not, we express the hope that they will lend a hand and lend it quickly. Write at once.

EDISON PHONOGRAPH MONTHLY FOR JUNE, 1912

AMBEROL No. 1069

THOUGH our ideas of patriotism ma}- differ widely there are few red-blooded Americans who do not thrill at the sound of a bugle. There is a defiant boldness in its notes that stirs a responsive chord in every heart, be it of the gray- haired old veteran or of the chubby small boy. Few of us can resist a military parade and many of us have travelled miles to see one.

But not a great number of us have had an oppor- tunity to learn the mysteries of the bugle call. Though the voice is familiar, we do not know the message. And so it remains for the Edison Phono- graph to familiarize the American people with this most interesting subject.

Amberol No.- 1069 is the first of two Records which together will contain a complete "illustrated lecture" upon the Bugle Calls of the United States Army. Before each call is sounded, its meaning is clearly announced, so that the listener has no dif- ficulty in identifying the various commands.

Instructive and entertaining, the Records are sure to find wide favor throughout the country and should make their way to every home that contains a real live boy — from five to seventy-five.

The following article was forwarded to us by the Southern California MusJfc Co., of Los Angeles, Cal., in a letter which we quote in part:

"In one of the display windows of the Southern California Music Co., 332-334 So. Broadway, Los Angeles, Cal., there is at present being exhibited one of the earliest tin-foil records made in Tyrone, Pa., in 1878 by Dr. E. O. N. Haberacker. With this tin-foil record is displayed an enlarged photo- graph of Edison's original Phonograph, of which Dr. Haberacker's instrument is an exact duplicate. These interesting souvenirs of the early attempts at sound reproduction are attracting much attention in the windows of the Southern California Music Co. As a contrast one of the latest model steel cabinet Edison Business Phonographs is displayed with an excellent likeness of Edison examining the machine.

"Dr. Haberacker read one of the first accounts of Edison's success in producing a Phonograph that would talk back, and from the description he made a duplicate, with the assistance of Will L. Ramsey. now of Los Angeles. Mr. Ramsey has been totally blind for twelve or thirteen years, and was forced to drop his official connection with the Title Insur- ance & Trust Co., of Los Angeles. He recently has mastered the intricacies of the typewriter, and now transcribes rapidly to it from dictated matter on the Edison Business Phonograph, and has resumed active business with the Title Co., with which he was associated for many years.

"The tin-foil record now being displayed was presented by Dr. Haberacker as a souvenir to Mrs. F. E. McCullough of Los Angeles, and it was through her courtesy that the public is now view- ing a rare curiosity. The record recorded the doctor's voice as he repeated 'Old Another Hubbard,' and 'Mary Had a Little Lamb.' He first produced

the sound vibrations by the aid of a tallow candle. When the needles struck the paper the smoke would be scratched away, thus showing the sound marks on the paper. It was about this time that Edison announced that he had invented his Phonograph, and his model was then followed by Dr. Haberacker.

"Mr. Ramsey having demonstrated practically the success of typewriting with the aid of the Edison Business Phonograph, another blind operator. E. Wherry Curtis, of Tulare, Cal., upon hearing of it, at once ordered a similar instrument for bis own use. With this equipment he will transcribe court testimony as dictated by the official reporter of the Superior Court of Tulare County, Cal."

The letter reads as follows:

"The tin-foil record mentioned, attracted a ^rood deal of attention in our show window on Broadway. I had an enlargement made of one of the little cuts of Edison's first Phonograph, and had it mounted; this in connection with the tin-foil record, and the metal cabinet Edison Business Phonograph, also the picture of Edison looking at E. B. P. as published in the anniversary special catalogue of E. B. P., made an attractive display right up in the center of one of our big windows.

"Allow us to take this opportunity to compliment you on the "Monthly" you are turning out; it is mighty interesting reading and our force of employ- ees in the Talking Machine Department read it every month from cover to cover. You have our name down for a special extra allowance of copies, and we see to it that they are distributed through- out the building where they will do the most good."

TT7R. DORAX of Hempstead, Texas, is an VV • enthusiastic Edison owner-as the following extract from his letter "to the Phonogram will show. In our reply, we explained to him that if the Records are kept in the original cartons in which they are shipped, it is unnecessary to rub them before playing them. If however, the Records are continually exposed to the dust, and are left uncovered in racks or drawers, the suggestion is a good one.

"Being the proud possessor of an Edison Amber- ola, I thought that you may want to hear a line or two from me. I purchased an Amberola during the early part of this year, and now have the four drawers full (100 records), and several in a box on the outside. My selections are the kind that will not play out, and are good at any time, and they are favorites with all that hear them. I have over three hundred of the two-minute records all in a case that a cabinet maker here made for me. With the 110 Amberol records, I now have over 400 records in all.

"I note that with care the gold moulded records last, having had several since you first began making this kind. I never put a record on without first rubbing or polishing it with a piece of red flannel, which rubs off the cloudy appearance that is often found on records. This. I think has a great deal to do with preserving them. There are a great many talking machines here, but the Edison is in the majority. The Amberola I have is the only one of that kind in this part of the county, and every one that has seen and heard it, pronounces it^as being perfect."

8 EDISON PHONOGRAPH MONTHLY FOR JUNE, 1912

RELATED MERCHANDISE

MANY merchants and particularly the small ones, seem to hold to the idea that their Show Windows must at all times show a sample of every line of merchandise they sell. The result is that their windows are crowded, ill-ar- ranged and not as effective as the windows of those who decide to do one thing at a time and do that one thing well.

There is no objection to showing re- lated merchandise in the same window and this plan oft-times assists in making a more attractive display out of the prin- cipal object.

Now let us explain the term " related merchandise.' Suppose you decide to use an Edison Phonograph as the center of attraction in your display window.

The proper articles to show in con- junction with it are musical instruments,

sheet music, Records, etc. — things which common sense tells you are "related" to the Phonograph.

When you select a bicycle as the center of attraction surround it with the things that a cyclist uses in addition to the bicycle.

Always try to have one article stand out prominently as the center of at- traction.

Change your windows more often and only use one line of " related merchan- dise" at a time.

It is not good taste or good business judgment to attempt to show a sample line of your entire stock in one continuous monotonous showing.

Edison window displays lend variety to a Phonograph Dealer's displays. Are you using them?

-MOVING PICTURE THEATRES

DO you ever go to moving picture shows? What do you think of the near-singers who howl between reels in some theatres? It probably never occurred to you that they were inviting you to sell the manager a Phonograph, but that is the case. You can provide real music in the place of this unfortunate disturbance and in- cidentally bring the Edison into the public lime- light in a very effective way.

You could easily afford to sell the machine on condition that you receive a weekly payment equal to the weekly salary of the present artist. In that way you emphasize the financial saving to the manager, because there is no present increase in expense and when he has made his last payment on the machine he has simply to buy a few Records occasionally and he saves the difference between the singer's salary and the cost of the Records. Moreover the Phonograph becomes a permanent possession while he has nothing to show for the salary^he has been paying.

After a Dealer has sold a machine to a picture theatre he will have little difficulty in persuading the proprietor to become a regular purchaser of Records, every week or every month. The picture man would not have to buy many each time, but he would need a few new selections just as he must change his films. The advantages to the Dealer of having this regular sale of Records, even though it may not be a large one, are at once apparent.

But if you sell a machine to a picture theatre, don't do what one Edison Dealer did — ship the machine and then proceed to forget it. The editor

of the Monthly dropped into a photo-play house not long ago and was horrified by the shrieks of a rattling Phonograph which was grinding out prehistoric tunes from worn-out Records. It was very evident that the picture man did sot know how to adjust the machine and that he sorely needed the Dealer's assistance and advice. It certainly would not have taken a great deal of salesmanship to have disposed of some new Records and made that machine thoroughly up-to-date.

PHONOGRAPHS IN MICHIGAN PRISON

THE prison at Marquette, Mich., is thoroughly up-to-date, in many ways. A co-operative store is maintained on the prison grounds, in which nothing but prison money is used. This is coined especially for the convicts, passing as cur- rency within the confines of the prison yard.

Unusual liberty is given the inmates who, instead of beginning in the lowest grade, start in the highest upon first entering the prison. If the new convict becomes delinquent, he is dropped to a lower grade and must work his way up again.

In consideration of these radical departures from normal prison life, it is not astonishing to know that Phonographs are quite liberally distributed about the place.

With the Phonograph taking testimony in the courts, instead of the usual court stenographer; and in at least one case, entertaining the jurors in a lengthy case, it would appear that the Phono- graph will soon become a State institution. How- ever, it is a source of satisfaction to know that the Phonograph is contributing to the cause of humanity by helping to pass the endless hours for the unfor- tunates who have failed to fit into the scheme of things.

EDISON PHONOGRAPH MONTHLY FOR JUNE, 1912

THE EDISON PHONOGRAPH

is the popular instrument for the same reason that popular music is popular — it makes the biggest hit with the biggest crowd

— not only because of its great popular repertoire ; not only because of its equally noteworthy classical repertoire ; not only because of the true-to-life rendering which the sapphire reproducing point insures; not only because of the Amberol Records, or because it is the instrument on which you can make your own records at home — but, because all these things form a combination which every- one recognizes as the greatest thing in the musical world today — the Edison Phonograph.

Edison Phonographs, $15.00 to $200.00. Edison Standard Records, 35c. Edison Amberol Records (play twice as long) , 50c. Edison Grand Opera Records, 75c. to $2.00.

(This space for Dealer's name and address)

, This month we place Ready-made Ad. Electro No. 30 at the dis- posal of all Dealers. Those who cannot use the large electro may obtain a cut of the Phonograph by requesting Stock Electro No. 789. Don't forget that we are still offering to supply these Electros to Dealers without cost provided they will "show us" what use is being made of them.

10 EDISON PHONOGRAPH MONTHLY FOR JUNE, 1912

A MARVELOUS INSTRUMENT

WITHOUT mentioning any private busi- ness enterprise, and in a most disinterested fashion, it may not come amiss to say a few words for the sound-reproducing machines that have brought music as it is sung and played by great artists into the homes of the people. Under whatever name they go, whether Phonograph, graphophone or talking machine, their develop- ment during the past few years has been mar- velously beyond all possible expectations of a decade ago. In its experimental stage, the repro- duction of the human voice by means of records resulted in little more than a caricature, and for that reason there are doubtless multitudes of people who do not realize what has since been accom- plished by persistent, scientific experiment.

As a matter of fact, and without exaggeration, it may be said that the records as they are made to-day represent the actual sound that they repro- duce. Within their compass comes the human voice in all its wide range from the highest soprano to the lowest bass, the cornet and other brass instru- ments, the violin and other stringed instruments, the clarinet and other wood instruments. By them, and with the assistance of the perfected reproducing mechanism, the listener will hear in his own room to an almost complete illusion the music of the opera house, the_ concert hall and the theatre. He will not hear either mimicry, or a resembling sound; he will hear the actual voice of human being or instru- ment itself.

It was of course prejudicial to the wide popu- larization of these instruments that they were put on the market long before they should have left the laboratory of the inventor and experimen- ter. But now that they have actually reached the goal of perfection, there is no reason why these prejudices should not be removed. They are no longer to be scoffed at and scorned as beneath the appreciation of devotees of high art. They are high art itself, and in their contribution to the pleasures of life they may be counted among the wonders of the age. There are many marvels of the twentieth century, and not the least of these is the sound-reproducing machine, no matter under what trade name it is manufactured and sold. — Boston Budget.

INQUIRIES FROM CHILDREN

EVERY little while we receive an expostulation from some Dealer to the effect that an inquiry forwarded to him for follow-up purposes proved to be written by a child. In the first place, that is not our fault as we have no means of com- pelling people to state their ages in making inquiries. We pass the letter on to the Dealer in all good faith and expect him to pursue the lead to the best of his ability.

But even granting that some inquiries come from children, is that always cause for lamentation? The easiest way to approach a mother is through her child; if the child is interested enough to write us about the Edison, part of the Dealer's battle is already won for he has a persistent ally in that

home — many will agree that "persistent'7 is putting it mildly. So, instead of giving up in diseust because the inquirer is youthful, cultivate the child and through it reach the parent.

An enthusiastic youngster can do seme wonderful sales work for you in its home and we strongly advocate making a regular practice of gaining the children's interest in arousing their desire for the Edison. They can be made a great factor in your sales campaign, and should not be overlooked in the future.

COULD THIS POSSIBLY HAPPEN TO ANY OF YOUR CUSTOMERS?

John Toth, of Siegfried, bought a talking machine from J. A. W., the music dealer, of this city, on the installment plan. After making a few purchases Toth failed to come to time with the payments. Several demands failed to make him pay up, but finally he gave as the reason that he could get only one tune out of the machine and that when he desired the "Blue Danube "Waltz," "The Hungarian Rhapsody," or the Slavic dances the verdomt machine would continue grinding out the same old air. The explanation was given before Alderman Jones when the hearing in the charge of failing to pay was held. Toth was instructed to purchase the records of the pieces he wanted, the mechanism of the machine was explained and after receiving instruction in producing the canned music he paid the claim and the cost of the prosecution. — Allentown Chronicle

IT does not seem possible that even a competi- tor's Dealer could be so ignorant of the first principles of salesmanship as to permit a machine to leave his store without instructing the pur- chaser thoroughly in every detail of its operation. But even admitting the fictitiousness of this item, it may be well to impress upon Dealers that they cannot be too painstaking in their explana- tions of the mechanical details of every Phonograph which they sell. In fact, it would be a highly desirable practice, in every case where the new purchaser can conveniently call at the Dealer's store, to insist upon his operating one of the Dealer's machines, in order that his lack, of skill may be readily corrected without any unnecessary experi- menting at his home. If left to his own devices, the unskillful one may injure his new machine — and then a booster becomes a knocker.

Too much emphasis cannot be laid upon the necessity of having every Phonograph in every home working at its very best ever}- moment, for a poorly adjusted or damaged machine hurts both Record and Phonograph sales. It is an accepted truth in all cases that interest in any object ceases when that object fails to perform its proper func- tion— and the Phonograph is by no means an exception to that rule.

So make a little shop rule that no machine leaves the store unless the purchaser knows how to operate it, and then keep your eye on that machine (figuratively at least) to see that it is kept in good running condition.

EDTSON PHONOGRAPH MONTHLY FOR JUNE, 1912 11

New Edison Artists

MILDRED GRAHAM REARDOX

Dramatic Soprano

MRS. REARDOX has the distinction of being the longest retained soloist of the largest Methodist Church in the world — Calvary Methodist Episcopal Church of New York City, where she is now singing for the sixth year. Before coming to New York she was soloist in St. Paul's Cathedral, Buffalo, studying under Andrew T. Webster. Since coming to New York she has studied with Geo. Henschel, Mme. Alaatja von Niessen-Stone and Sig. Aristide Franciscbetti of Rome.

She has been identified with church, oratorio and concert work, appearing with the Schubert Quartet, and participating in many notable per- formances. The rare quality of her high and bril- liant soprano has gained wide recognition among the musically critical, who have acclaimed her voice as being of unusual range and' good in all- registers.

"Seeing the article in the Phonograph Monthly 'An Easy and Effective Way to Demonstrate the Edison,' I thought I would let you know that on April 9th and 11th last at the first annual fair and opening of the new building and lodge rooms of the I. 0. O. F., I furnished music in the club rooms of the same. I used a Combination Standard with oak music master cygnet horn and the words of praise for this outfit were worth hearing. I kept a list of those who appeared most interested,, and I am pretty sure that I have several good prospects. The enclosed clippings will give an idea of the adver- tising this gave me." — Geo. Hart, Clairmont, N. H.

HARVEY W. HINDERMYER

Tenor

MR. HINDERMYER is a native of Easton, Pa., but the greater part of his studies were pursued in Philadelphia under the direction of W. Warren Shaw. He has sung in musical festivals, oratorios, concerts and song recitals in all the principal cities east of the Mississippi and has also appeared in many light operas' such as "The Mikado," "The Chimes of Normandy," "The Gondoliers" and Johann Strauss' "Die Fleder- maus." In 1908 he toured from coast to coast in Panama, giving eight concerts. As soloist of the Cathedral in Philadelphia and of the Calvary Episcopal Church in New York, Mr. Hindermyer has gained a most enviable reputation as an inter- preter of sacred music.

Mr. Hindermyer's voice is refreshing in its robustness — a quality which so few sweet tenor voices possess. Fresh, unstrained, combining with its rich calibre the delicate nuances of the mezzo voce, it is indeed a most pleasing instrument. Mr. Hindermyer is a thorough musician, has excellent interpretive powers, that tenderness and delicacy of feeling so necessary to interpretive perfection and a tastefulness and suavity of delivery that are noteworthy.

Reginald de Koven's great light opera success "Robin Hood" is having a brilliant run at the New Amsterdam Theatre, New York. Why not mention the fact to your patrons and play over Amberol No. 175: Selections from "Robin Hood"? It contains the best pieces in the play — the ones that are mak- ing the "hits" to-dav.

12 EDISON PHONOGRAPH MONTHLY FOR JUNE, 1912

AMBEROL CONCERT RECORDS

WE have now listed twenty-six Amberol Concert Records and we find that they are continually increasing in popularity. They have been on the market long enough now to establish themselves as permanent features in the Edison line. The}- have graduated from the experi- mental stage and we unhesitatingly pronounce them to be unqualified successes. Any Dealer who has failed to take them up because he regarded them as an innovation can no longer afford to forego the profits they assure.

They were designed to catch the fancy of the great mass of people whose taste does not aspire to grand opera, but at the same time revolts at a ceaseless stream of rag-time "hits." Everyone en- joys popular music while it is "popular," but when the hand-organs and itinerant bands begin spread- ing the joyful tidings broadcast throughout the land, one has a slight tendency to lose interest.

But even the most devoted rag-time worshiper enjoys real music for a change, and therein lies your chance to interest him in the Amberol Concert. If you are going to attempt to sell first-class musical selections to a rag-time fiend, the best way to start is by offering something that is familiar — some- thing that he is almost sure to know. The appeal can be made through the perfection of the per- formance, and in the case of the Amberol Concert selections the appeal will be a strong one. For they are the work of truly great artists — singers and in- strumentalists of the highest rank in the music world to-day. As for the familiarity of the selec- tions.' the Concert list presents no difficulties along that line as many of the pieces are old favorites.

So much for the rag-time enthusiast. A real music lover is a far simpler proposition for he is always in a receptive mood. He need but hear the Records to appreciate them and to realize that the pleasure to be derived from them is lasting.

The July Phonogram is a special Amberol Concert number, reviewing the Records listed up to and including that date, and giving a short accqunt of the various artists, together with their photographs. Ever}- Dealer ought to distribute copies among all his customers who own machines with the Amberol attachment.

Go after the A- berol Concert trade. There is money in it for orh?r Dealers — whv not for vou?

PROMOTION PLAN

ARE you letting your customers work for you? They would be glad to do so if they realized the reward in store for them. Get them interested in the Promotion Plan and you will increase their enthusiasm for their own Phono- graphs— and that means added Record sales. Not

only do you get the benefit of the actual sale of the machine to the new customer, but you will naturally become the source of his Record supplies.

The greatest enthusiast is always the new owner — the Phonograph is a novelty and therefore more wonderful and more absorbing than it is when it has been in the home a year or more. The recent purchaser invariably calls in his friends to hear the new marvel, for his machine is always much better than Smith's or Jones' across the street. The way in which to make use of that enthusiasm is to broach the Promotion Plan whenever you sell a machine. Explain it carefully to the purchaser and then enclose Form 1850 and a certificate when you ship the machine.

The scheme is not a theory, but it has been worked successfully by many Dealers. Its chief appeal to the customer is the fact that it offers 33.00 worth of Records free. That is always an interesting prospect and seldom fails to attract attention, while the fact that these Records cannot be obtained in any other way, refutes any ideas that they are simply old selections which are being disposed of in this way because they failed to sell when placed upon the market. Look up your stock of Form 1850 and start the Promotion Plan going among vour customers.

OLD JEWISH DIALECTS PHONO- GRAPHED

SOME unusually interesting records have been added to the Phonographic archives of the Imperial Academy of Sciences in Vienna.

Delegates sent to Jerusalem succeeded in obtain- ing a collection of various Semitic dialects and ancient Hebrew religious songs. These latter in- clude melodies originating from the period of the Jewish kingdom, which are believed to have been handed down untouched by outside influences. They bear a genuinely Oriental character, but, musically considered, are not of great merit.

Another valuable addition to the archives comes from the Caucasus, in records of various dialects in the Georgian, Armenian, Tartar, and Mingrelian tongues. These will, it is expected, provide rich material for comparative language studies.

Dr. Pospischil, of Olmiitz, has done the Academy a great service in gathering together records from scattered Croatian villages in Moravia. These have been found to be absolutely identical with the pure Croatian speech, leaving no doubt that these settle- ments are of Croatian origin.

Despite their German surroundings, the people have maintained their mother tongue, as well as keeping up various Croatian national customs, in- cluding a sword dance.

The Academy's archives already contain nearly fifteen hundred cylinder records, and it is proposed to issue a catalogue of the first thousand shortly. The work has attracted a good deal of attention abroad, and similar Phonographic archives have been started in Rome and Zurich.

Inquiries to a similar end have also come to the Vienna Academv from several other large cities. — Pall Mall Gazette.

EDISON PHONOGRAPH MONTHLY FOR JUNE, 1912 13

The Other 13,000

	Ml
- '-iLiffi

EDISON PHONOGRAPH TOAST MASTER

WILLIAM A. LUCKER, Edison Dealer in St. Paul, Minn., has sent us newspaper clippings concerning a novel use which has been made of one of his machines. At the annual banquet of the Minnesota State Delta Upsilon Alumni held in St. Paul, the Edison Phono- graph acted as toast master, the Record having been prepared with the assistance of Mr. Lucker.

The banqueters were highly pleased with the result of the experiment, and acclaimed the innova- tion as a great success. In view of the success obtained in this instance, we would suggest to other Dealers that they endeavor to obtain per- mission from other banqueters of a similar nature to use a machine in the same capacity.

FH. WINSLOW, Edison Dealer at Vinalhaven, #Me., sent us a program of his Phonograph Concert, given at the G. A. R. Hall on Wash- ington's Birthday. In writing of the incident, he states that an Opera Model was used and that it was so well appreciated that the ladies of the Union Church Society have invited him to give a concert in one of the churches.

Air. Winslow is to be congratulated upon this effective little advertising "stunt" which will undoubtedly bear fruit. Other Dealers would do well to profit by his example and to take advantage- of the first entertainment or concert that is given in their respective home towns.

THE following letter recently received from George P. Austin of Oxnard, Cal., is published in its entirety in the hope that his experience with the higher-priced Edison machines may refute the erroneous ideas of those Dealers who believe that the demand to-day is for the cheap machine only.

"Enclosed please find a picture of one corner of my Edison department. I sell ten Edisons to one of any other make of machines and two-thirds of my sales are Amberolas and Triumphs. This is a town of thirty-five hundred people and the Southern California Music Company says that I sell more high-priced Phonographs than any small town

Dealer in their territory. I carry a complete stock of American, Mexican and Portuguese Records, and a good many others in the foreign catalogue. I always have on hand at least one of each of the

different styles of your machines, and consider the Edison line the most profitable line of goods that I handle."

LOST, STRAYED OR STOLEN

THE MONTELIUS PIANO COMPANY of Vancouver, B. C, report that Edison Home Machine No. 382548, which they sold to Gilbert R. Miller of Victoria, B. C, has been taken out of the country, presumably to Seattle or vicinity. Dealers are requested to keep a lookout for the machine and report any information con- cerning it to that Company.

A GOVERNMENT department does not make an expenditure without ensuring by careful enquiry and comparison that it is getting the best article obtainable for the purpose required, and it is therefore, a matter of congratulation for the Edison Company that their "Amberola" Phonograph has been selected by the Belgian Government to be used in the Colonial Museum at Terveuren, near Brussels, for reproducing to the public Records which were made in the Congo of native dialect, songs, musical instruments, etc.— Phono Trader and Recorder.

FORM 2207 ON 5 SPECIAL "HITS"

Form 2207 deals with five "Hits" — "My Sumu- run Girl," "Hear the Pickaninny Band," "Oh, Mr. Dream Man," "The Gaby Glide"— Winter Garden and "King Chanticleer Rag." Circulate it freely — the Records are sure sellers.

14 EDISON PHONOGRAPH MONTHLY FOR JUNE, 1912

What about that "Opera"

Model?

Read what Charles L. Rice has to say on the subject :

"Permit me to say that in my opinion after play- ing your latest Concert Records on my Opera machine that I have a means of reproducing sound not equalled by any mechanism on the market. The music and singing as recorded and as reproduced by your instru- ment, the Edison Opera, are satisfying for the most critical and searching; artistic and thoroughly compe- tent musically; human in wonderful degree; exact in reproducing brass tones and the delicate resonance of violin sounding board; astonishing to owners of other machines — of which I am one. I congratulate you on having reached this stage toward perfecting the Phono- graph, and I congratulate myself on having possession of the Edison Opera."

This looks as though the "Opera" was making good. Are you pushing it? If not, you are losing time — and money.

EDISON PHONOGRAPH MONTHLY FOR JUNE, 1912 15

New Edison Records

Domestic List August, 1912

THE Edison Records listed below will be shipped from Orange in time to reach all Jobbers in the United States and Canada before July 25th, 1912, all things being favorable, and they may be reshipped to Dealers at 8 A. M. on July 24th. They must not, however, be exhibited, demonstrated, or placed on sale by Jobbers or Dealers until 8 A. M. on July 25th. Supplements, Phonograms and Hangers will be shipped with Records. These may be distributed to Dealers after July 20th, but must not be circulated among the public before July 25th. Job- bers and Dealers may, however, deposit Supplements and Phonograms in Mail Boxes or Post Offices after 5 P. M. on July 24th for delivery on the morning of the 25th. Bulletins will be mailed direct to all Dealers from Orange. Jobbers are required to place orders for August Records on or before June 10th. Dealers should place August orders with Jobbers before June 10th to insure prompt shipment when Jobber's stock is received.

fwmu

INCORPOBMED

ORANGE. N. J.

AMBEROL CONCERT— 75c each in the United States; $1.00 each in Canada

MARIE RAPPOLD and Thomas Chalmers! How compelling is rhe power of rhe "Barcarole" as it glide? from their golden throats to meet the throbbing strains of the orchestra. It is a beautiful song presented in an unsurpassable manner. Another duet of an equallv sublime nature is the mingling of de Cisneros' wonderfully sympathetic contralto with the deep, stirring tones of the great Paulo Gruppe's 'cello. It is glorious. Or If one cares for something light, fantastic, there is in rhe "Lento" all the grace and delicacy of Fairyland in the artistic performance of the Olive Mead Quartet. There is not a really musical person in the country who will not find within him a responsiveness and appreciative understanding as he listens rapturously to these beautiful selections.

28024 Barcarole — "The Tales of Hoffmann* ' Marie Rappold and Thomas Chalmers

Who does not love the fascinating rhythm of the famous Barcarole? Offenbach's "Talcs of Hoff- mann" was all the rage when it first appeared and this selection has never lost its great popular favor. We have arranged a superb orchestra accompaniment embodying the exact exquisite intro- duction which the duet is given in the opera. In their first Edison duet, Mme. Rappold and Mr. Chalmers attain perfect harmony, the beautiful soprano and well-rounded baritone voices blending magnificently in this familiar air. English words by M. Louise Baum; published by G. Schirmer, New York City

28025 Lento from "American Quartette" The Olive Meade String Quartet

The "American. Quartette" was composed by Anton Dvorak while, the eminent composer was so- journing in America, acting in the capacity of Director of the National Conservatory in Xew York City, in 1892- This Record presents the gently murmuring Lento, the second movement of the Quartette, which is especially popular in this country where it is a great concert and chamber music favorite. The melody glides easily from 'cello to violin through a delicately woven accompaniment.

28040 O Wert Thou in the Cauld Blast— 'Cello Obligato

Eleonora de Cisneros and Paulo Gruppe

Robert Burns' famous poem, set to a beautiful air by Mendelssohn, has long been considered a standard concert song and appears frequently upon the programs cf many noted singers. We feel confident, however, that it has never enjoyed a more artistic performance than that given it here by

(Always specify on your orders whether you want Amberol or Standard Records.)

16 EDISON PHONOGRAPH MONTHLY FOR JUNE, 1912

de Cisneros and Gruppe. The magnificent tones of the great contralto's voice are mingled with the deep, sonorous notes of the 'cello as it throbs under the masterly touch of the noted young Dutch artist. The Record is a rare example of perfect harmony and may be cited as a triumph in recording. Piano accompaniment. Published by G. Schirmer, New York City.

AMBEROL— 50c each in the United States; 65c each in Canada

1065 Laughing Love New York Military Band

A bright and catchy instrumental piece which is a great European success and has gained wide popu- larity here. Jt is being played by all the leading bands and orchestras for concerts and dances. It is in fact a perfect dance selection and should find its way to every home. Composer, H. Christine; publishers, Jos. W. Stern & Company, New York City.

1066 Ma Curly-headed Babby Harriet Bawden

Miss Bawden, a new Edison soprano, presents a charming little negro lullaby familiar to many. Mammy rocks her little curly-headed pickaninny and croons this tender little love song while the orchestra gently soothes the little babe. It is a most pleasing Record. Words and music by G. H. Clutsam.

lOe*7 I'm Afraid, Pretty Maid, I'm Afraid Ada Jones and Billy Murray

Trving Berlin again! But he cannot come too often if he continues to write songs like this clever conversational duet which these popular singers so capitally perform. The words are comic and the music is of the delightfully tuneful sort which every one immediately whistles and hums. Orchestra accompaniment. Published by the Ted Snyder Company of New York City.

1068 Oriental Rose— "Winter Garden" C. W. Harrison

The New York Winter Garden is usually associated with rag-time "hits," but the fact that this exquisite melody is one of the greatest successes of the show proves that the idea is mistaken. For this is a beautiful love song of tenderest sentiment, placed in a truly Oriental musical setting of changing rhythmic swing and occasional pizzicato orchestration that is delightful. Mr. Harrison is in fine voice, his beautifully shaded tones and the graceful ease of his performance adding greatly to the charm of the enchanting air. Words and music by Louis A. Hirsch. Publisher, Shapiro Music Publishing Co., New York City.

1069 U. S. Army Bugle Calls— Part 1 Buglers N. Y. Military Band

Our Recording experts had a happy thought recently that there must be a certain number of Americans who would be interested in learning more about the official bugle calls of the U. S. Army. So they produced an official call book, gathered the buglers of the N. Y. Military Band together and procured two Records, of which this is the first. "The Records ought to be in every American home," says an Army officer who heard them, "they are most interesting and instructive." Part I contains the following calls, each preceded by an announcement of its title: First Call; Guard Mounting; Full Dress; Overcoats; Drill; Stable; Water; Boots and Saddles; Assembly; Adjutant's Call; To the Color; Fire; To Arms; To Horse; Reveille; Attention; Attention to Orders; Forward March; Halt; Double Time March and Retreat. Part II will be issued next month.

1070 The Show Troupe at Pumpkin Center Cal Stewart

Uncle Josh relates his experiences as "Uncle Tom" when he became leading man with the show troupe. When you hear him tell about it, you will regret not having seen the show. Josh also sings a little song about the bill of fare in Heaven.

1071 The Ragtime Goblin Man Collins and Harlan

Vicious though he may be, the Goblin Man is at least brought to our attention by a most catchy ragtime tune. The "spooky" atmosphere is the excellent work of the trombonist and "traps" who, with the rest of the orchestra, are right in the goblin spirit, while the singers themselves are un- questionably in mortal terror of the phantom. Music by Harry Von Tilzer; words by Andrew B. Sterling. Published by Harry Von Tilzer Music Publishing Co., New York City.

1072 'Tis All That I Can Say Reed Miller

A distinctly superior composition by Hope Temple, a noted English composer. Mr. Miller's per- formance could not be bettered; his clear, virile tones and the great power of his voice are magnificent. In the second verse a violin obligato adds to the beauty of the orchestral setting. Words by Tom Hood. Published by G. Schirmer, New York City.

1073 Fireflies American Standard Orchestra

Styled by its composer an "Idyll" and companion piece to his great, popular success "Glow-worm," this is indeed a gem. Wonderful crashing minor chords, waltz time, a melody floating lightly as the firefly, a 'cello obligato like the musical hum of a honey-laden bee, all add their quota to the charm of the selection. Paul Lincke, composer; Jos. W. Stern & Company, New York City, publishers.

1074 My Sumurun Girl— "Winter Garden" Walter Van Brunt and Chorus

The biggest song "hit" in the New York Winter^Garden, though very "Broadway" in subject matter, was suggested by the wonderful Oriental pantomime "Sumurun." The melody is decidedly characteristic of the far East but contains liberal ragtime embellishments. Walter Van Brunt gives the cleverest possible interpretation of the great favorite and the chorus assists admirably

(Always specify on your orders whether you want Amber ol or Standard Records.)

EDISON PHONOGRAPH MONTHLY FOR JUNE, 1912 17

in producing a perfect effect of stage realism which will be appreciated by those who already "rave" over the song and by those who hear it for the'first time on the Edison. Orchestra accompaniment. Music by Louis A. Hirsch, words by Al. Jolson. Published by Shapiro Music Publishing Company of New York City.

1075 As We Parted at the Gate Harvey Hindermyer and Donald Chalmers As a Standard number this sentimental duet has long been a favorite. The enunciation is so perfect that the love story can easily be followed as the well harmonized voices sing the familiar melody. Messrs. Hindermyer and Chalmers comprise a comparatively new duet team, but their work has already found wide favor. Orchestra accompaniment. Words and music by E. Austin Keith.

1076 Sauerkraut Is Bully Medley George P. Watson Mr. Watson in performing this German dialect Record shows marked ability not only as a comedian but as a yodeler. In addition to the encomium upon sauerkraut he relates his experiences as a nurse girl, and they are ludicrous indeed. Orchestra accompaniment.

1077 Y Como le Va — Tango Argentino Edison Concert Band The Tango has captured America through its seductive and fascinating appeal to the love of rhythmic tonal expression. The semi-oriental syncopations of the old Spanish measure receive added intensity

in their South American development. This favorite Tango selection is recorded here with castanets assisting to produce the real Spanish atmosphere. J. Valverde, composer; G. Schirmer, New York City, publisher:

1078 Take This Letter to My Mother Will Oakland and Chorus Will Oakland has sung many familiar ballads, but few of them are more popular than this song of filial devotion. The Record is notable for the almost perfect enunciation of the soloist and the chorus which obtains exquisite harmony in the refrain. Orchestra accompaniment. Words and music bv WillS. Hays. '

*1079 A Night in Venice Elizabeth Spencer and C. W. Harrison

It is most delightful to hear artists whose singing is unquestionably done with consummate ease. It is immediately the case with Miss Spencer and Mr. Harrison, both of whom are singers of rare ability. Their clear, pure tones harmonize perfectly in this familiar duet, the graceful easy swing of which is suggestive of the quiet waters of the canals and the silently gliding gondolas. Music by G. Lucantoni; English words by H. Millard. Published by G. Schirmer, New York City.

1080 Movin' Man Don't Take My Baby Grand Billy Murray and Chorus One of Ted Snyder's latest compositions that is rapidly gaining well deserved popularity. The rag- time swing is irresistible and opportunities for harmony are all taken advantage of by the excellent chorus which has come to remove the baby grand, while the orchestra just cannot help adding a few extra touches. Words by Bert Kalmar; published by the Ted Snyder Co., New York City.

1081 Passing Review — Patrol National Guard Fife and Drum Corps A stirring selection of patriotic airs including a favorite English, Scotch and Irish melody, with bugle fanfares between the numbers, played. with excellent approaching and passing effects. The airs are: "Battle Cry of Freedom," "Red, White and Blue," "The Mocking Bird," "Haste to the Wedding," "The Campbell's are Coming," "St. Patrick's Day" besides Bugle Calls.

1082 Lead Me to That Beautiful Band Stella Mayhew A romping coon song — but that isn't all. In the first place inimitable Stella Mayhew shouts it; and in the second place, every time the singer mentions a musical instrument we have a solo upon it — be it trombone, cornet, piccolo or clarinet. It is one of the funniest Records we have ever listed and it reflects great credit upon E. Ray Goetz and Irving Berlin, the composers. Orchestra accompaniment. Published by the Ted Snyder Co., New York City.

1083 That Slippery Slide Trombone Premier Quartet Invariably a song receives full justice when sung by the Premier Quartet. In this case the singers ':ave almost surpassed themselves, the infectious swing of the piece having its inevitable effect upon Their performance. Humming and other delightful effects are greatly heightened by the notoriety necessarily accorded to the trombone. Orchestra accompaniment. Music by Egbert Van Alstyne; words by Harry Williams. Published by Jerome H. Remick & Co., New York City.

1084 Embarrassment Mildred Graham Reardon Mildred G. Reardon, one of the best known choir sopranos in this country, has chosen as her first Edison Record, Franz Abt's charming little gem which has long been a favorite. Abt was a most prolific composer and' many of his works have stood the test of time, their popularity being due to their flowing, elegant style. The orchestra accompaniment is exquisite. Published by G. Schirmer, New York City.

1085 Romance from "L'Eclair" Venetian Instrumental Trio Tliis exquisite melody is familiar to many as the song "Bright Star of Hope," from "L'Eclair" the sparkling comic opera by Jacques Francois Halevy. Its popularity has caused it to be arranged for many instruments, but we are confident that it has never been better performed than by the violin, flute and harp of the gifted Venetian Instrumental Trio. In its very simplicity there is nobility and beauty which strike a responsive chord in every musical heart.

1086 Please Don't Take My Lovin' Man Away Anna Chandler and Chorus Miss Chandler has been winning her vaudeville audiences with this song which is the creation of

This selection will be illustrated on cover of August Phonogram

18 EDISON PHONOGRAPH MONTHLY FOR JUNE, 1912

Albert. Von Tilzer, composer of "That Hypnotizing Man" and "Good Night, Mr. Moon." And small wonder, for it has all the ear marks of a popular "hit" — somewhat "raggy," a captivating swing, introducing a snatch of an old favorite air, and wonderful harmony effects in the chorus. Orchestra accompaniment. Words by Lew Brown; published by the York Music Co., New York City.

1087 Shall You? Shall I? Edison Mixed Quartet

A sacred song familiar to thousands of church goers has been recorded by this excellent mixed quartet that it might receive all the advantages of beautifully shaded tones and expression. Orchestra accompaniment. Words and music by James McGranahan.

1088 Where the Silvery Colorado Wends Its Way Irving Gillette and Chorus

One of the most successful songs in our standard list, this old sentimental favorite is still enjoying wide popularity. The entire song is presented, with a subdued mixed chorus gently humming the dreamy refrain. Orchestra accompaniment. Music by Charles Avril; words by C. H. Scoggins. Will Rossiter, Chicago, is the publisher.

1089 Black Diamond Rag New York Military Band

A wonderful dance Record! The dash and swing of this capital "rag" fairly compels one to dance. The spirited performance of this popular band could not be excelled and is in fact the last word in band recording. Henry Lodge, its composer, also wrote "Temptation Rag" (Amberol No. 539). Published by M.'Witmark & Sons, New York City.

INTERNATIONAL ASSOCIATION QUARTET

Paul J. Gilbert (first tenor), P. H. Metcalf (second tenor), C. M. Keeler (first bass) and Ed. W. Peck (second bass) form the greatest sacred music quartet in America. They have been singing together ever since 1897 and have in that time sung at nearly all the national gatherings of the great present day religious movements. The quartet has for years been an important factor in the famous summer conferences at Lake Geneva, Northfield and Lake George, and it has added to its laurels the playing of a very prominent part in the gigantic Men and Religious Forward Movement. From the quartet's extensive repertoire we have culled six of the most spiritually significant and musically superb hymns. They are presented without accompaniment, in the same clear, sweet, sincere manner which has made the quartet famous.

AMBEROL — 50 cents each in the United States; 65 cents each in Canada

1090 The Church in the Wildwood The International Association Quartet

1091 Remember Now Thy Creator The International Association Quartet

1092 What Did He Do? The International Association Quartet

1093 The Riches of Love The International Association Quartet

1094 Blessed Is He That Readeth The International Association Quartet

1095 The Shepherd True. The International Association Quartet

STANDARD— 35 cents each in the United States; 40 cents each in Canada

10566 Viva la Jota- — Spanish Dance National (London) Military Band

The brilliant vivacity of this Spanish dance has long made it a favorite abroad where it has been in great demand. The famous British band plays with a snap and dash that could not be excelled. Composer, P. Marquina; publishers, Boosey & Co., London, Eng.

10567 Oh, Mr. Dream Man Ada Jones

There seems to be no let up to the demand for Jimmie Monaco's great "hit." It has taken rank with the best of the popular songs and is more than holding its own. Ada Jones also sang the song for our Amberol list and it has proven a "best seller." Orchestra accompaniment. Published by Harry Von Tilzer Music Publishing Co., New York City.

10568 Hear the Pickaninny Band Walter Van Brunt and Chorus

The catchy swing of this coon song has proven "too much" for the public for it cannot seem to hear enough of the Pickaninny Band. Walter Van Brunt popularized it on the Edison and he has repeated his performance for the Standard list, with the harmonious assistance of the same chorus. Orchestra accompaniment. Music by Seymour Furth; words by Wm. J. Vandeveer. Published by Jos. Morris Music Co., New York City.

10569 The Roses, the Robins and You Harvey Hindermyer and Donald Chalmers

A beautiful sentimental song with a dreamy waltz time running through its melody, the selection affords an excellent opportunity for these two singers to demonstrate their really superior ability in obtaining concerted harmony, for their voices combine most happily. Music by Howard T. Googins; words by Ernest B. Orne. Published by the Orne Publishing Co., Portland, Me.

(Always specify on your orders whether you want Amberol or Standard Records.)

EDISON PHONOGRAPH MONTHLY FOR JUNE, 1912 19

10570 Everybody's Doing It Now Premier Quartet

Irving Berlin's big "hit" was so much in demand among Edison owners that we have placed it at the services of the Standard patrons in the same form in which it was previously listed. Orchestra accompaniment. Published by Ted Snyder Co., New York City.

Foreign List June, 1912

12446

12447

12448

12449 12450 12451

12452

12453

12454 12455

14147 14148

14149 14150 14151

14152

BRITISH AMBEROL FOR JUNE

Regimental Marches No. 1, Brigade of Guards

National Military Band Meet Ale Tonight in Dreamland, Friedmann

Glandon Roberts Keep on Toddling Along, Godfrey & Williams

Billy Williams God Save Ireland, Sullivan David Brazell

See What Percy's Picked Up in the Park Rose Hayes When Your Luck is in, Ellerton Eff Mayne

Stanley Kirkby Charge of the Light Brigade, Lord Tennyson

Bransby Williams March of the. Cameron Men, Campbell

T. F. Kinniburgh Silly Ass, David y Arthurs Jack Charman

Selection from Iolanthe, Sullivan

H. M. Irish Guards Band BRITISH STANDARD FOR JUNE The Crabs Crawl, De Blanc National Military Band Yesterday You Called Me Sweetheart, Penso

Thomas Jackson Joshu-ah, Arthurs E2 Lee Stanley Kirkby

Anna Maria Rose Hayes

I'd Like to Live in Dreamland, Mellor, Gifford &

Cooke Stanley Kirkby & Thomas Jackson

Hooray! It's Early Closing Day, Maurice Scott

Jack Charman

GERMAN AMBEROL FOR JUNE

15241 Mein Traum, Walzer, Emil Waldteufel

Johann Strauss Orchester

15242 In Diesen Heil'gen Hallen, Mozart Th. Lattermann

15243 Der Negersklave, Moritz Peuschel Elite Quartett

15244 Einmal mocht' ich mein Elternhaus noch sehen

Willi Sieber Max Kuttner

15245 O du Schlimmer, du willst immer, Emil Maizvald&

Robert Blum Grete Wiedecke

15246 Mondnacht auf der Alster, Walzer, Oscar Fetras

Johann Strauss Orchester GERMAN STANDARD FOR JUNE

16240 Kukekama-Estapo, afrik, Interm., Paul Lincke

Johann Strauss Orchester

16241 Geburtstagsgruss, Gustav Schonwald

Gustav Schonwald

16242 Fiedel und Bmmmbass, Hermann Wesseler

Elite Quartett

16243 Emil mir juckt's, Richard Sell & Edmund Ponischil

Grete Wiedecke

16244 Komm doch nach Haus, Willy Bredschneider

Johann Strauss Orchester mit Chor SPANISH AMBEROL FOR JUNE

8060 El Diablo en el Poder — Romanza — "En mi ausencia,"

F. A. Barbieri Jose Frances

8061 La Paloma — Habanera, S. Iradier Alicia del Pino

SPANISH STANDARD FOR JUNE 21291 El Juramento — Duo — "^Es el desden acero?"

J. Gastambide Jose Frances, y Alicia del Pino

EDISON REPRODUCER PARTS, MODEL "O'

20603 Diaphragm with Crosshead $

20482 " Gasket

20478 " Steel Washer i

20479 " Paper Washer, Plain

20480 " " " Cupped

20481-N " Clamping Ring

3286 Reproducer Weight (with Stop Pins, Limit Stop and Centering Screw

Bearing)

20820 Swivel Plate and Shaft

21136 " " Indicator and Pointer

20510 " " Knob Pin

20470 " " Centering Screw

20629 " " " " Lock Nut

20797 " " Springs <

20483 " " Shaft Bearing ~.

20484 " " " " Nut

20594 Reproducer Buttons (2 and 4 Minute) and Arm

20778 Button Arm Knuckle with Connecting Link and Wire

20599 " " " " Screw

20601 " " " Pin

3296 " Weight Limit Screw

219 " ." Hinge Screw

20696 " " Swivel Hinge

List.	Net.
.50 each	3 .25
.20 "	.10
.10 "	.05
.25 doz.	•uy2
.25 "	.ny2
.75 each	•wa
1.50 "	.75
1.00 "	.50
.35 "	■ 17V2
.05 "	•02^
.15 "	•07K
.05 "	■02V2
.10 "	.05
.20 "	.10
.05 "	•02^
3.00 "	1.75
.35 "	•ny2
.05 "	■02y2
.05 "	•oiy2
.05 "	•oiy2
.05 "	.02y2
.25 "	xiy*

In the May issue we cautioned Dealers to address all mail intended for this company to Thomas A. Edison, Incorporated. Any letter simply ad- dressed to Thomas A. Edison goes to Mr. Edison's laboratory and is then opened and re-directed to the person for whom it is intended. Every bit of that work is an unnecessary waste of someone's time.

But that which concerns the Dealer most is the delay which is frequently caused by this process. Investigations of complaints that orders were not fill- ed promptly, or requests were not complied with im- mediately, have frequently shown that the letter had found its way to the department via the laboratory.

It doesn't take long to write "Inc.," but it takes time to repair the deficiency.

Jobbers of Edison Phonographs and Records

ALA., Birmingham — Talking1 Machine Co. Mobile — W. H. Reynalds.

CAL., Loi Angeles — Southern Cal. Music Co. San Francisco — Pacific Phonograph Co.

COLO., Denver — Denver Dry Goods Co. Hext Music Co.

CONN.. New Haven — Pardee-Ellenberger Co.

D. C, Washington — E. F. Droop & Sons Co.

©A., Atlanta — Atlanta Phonograph Co. Waycross— Youmans Jewelry Co.

IDAHO. Boise — Eilers Music House.

ILL.., Chicago — Babson Bros.

Lyon & Healy.

James I. Lyons.

Rudolph Wurlitzer Co. Peoria — Peoria Phonograph Co.

Putnam -Page Co., Inc. Quincy — Quincy Phonograph Co.

IND., Indianapolis — Kipp-Link Phonograph Co.

IOWA, Des Moines— Harger & Blish. Sioux City — Harger & Blish.

MAINS, Bangor — S. L. Crosby Co.

Portland — Portland Sporting Goods Co.

HD., Baltimore — E. F. Droop & Sons Co.

MASS., Boston — Eastern Talking Machine Co. Iver Johnson Sptg. Goods Co. Pardee-Ellenberger Co. Lowell — Thomas Wardell.

MICH., Detroit — American Phono. Co. Grinnell Bros.

MINN., Minneapolis — Laurence H. Lucker. St. Paul — W. J. Dyer & Bro. Koehler & Hinrichs.

MO., Kansas City — J. W. Jenkins' Sons Music Co. Schmelzer Arms Co. St. Louis — Silverstone Talk. Mach. Co.

MONT., Helena — Montana Phono. Co.

NEB., Omaha — Shultz Bros.

N. H., Manchester — John B. Varick Co.

N. J., Hoboken — Eclipse Phono. Co. Newark — Edisonia Co. Paterson — James K. O'Dea.

W. Y., Albany — Finch & Hahn. Buffalo — "W*. D. Andrews.

Neal, Clark & Neal Co. filmira — Elmira Arms Co. Gloversville — American Phono. Co.

New York City— Blackman Talking Ma- chine Cc. J. F. Blackman & Son. I. Davega, Jr.,, Inc. S. B. Davega Co. Greenhut-Siegel-Cooper Co. John Wanamaker.

Oswego — Frank E. Bolway. Rochester — Talking Machine Co. Syracuse — W. D. Andrews. Utica — Arthur F. Ferriss. William Harrison.

OHIO, Cincinnati — Rudolph Wurlitzer Co. Cleveland — Laurence H. Lucker. Columbus — Perry B. Whitsit Co. Newark — Ball-Fintze Co. Toledo — Hayes Music Co.

OKLA., Oklahoma City — Schmelzer Arms Co. OREGON, Portland — Graves Music Co.

PENNA., Philadelphia— Louis Buehn & Bro.

C. J. Heppe & Son.

Lit Brothers.

Penn Phonograph Co.

John Wanamaker.

H. A. Weymann & Son. Pittsburg — Louis Buehn & Bro. Scranton — Ackerman & Co.

Technical Supply Co. Williamsport — W. A. Myers.

R, I., Providence — J. A. Foster Co. J. Samuels & Bro.

TENN., Memphis — F. M. Atwood. O. K. Houck Piano Co.

TEX., Dallas — Southern Talking Machine Co. El Paso — W. G. Walz Co. Fort WTorth — L. Shepherd & Co. Houston — Houston Phonograph Co. San Antonio — H. C. Rees Optical Co.

UTAH, Ogden — Proudflt Sporting Goods Co. Salt Lake City — Consolidated Music Co.

VT„ Burlington — American Phono. Co.

VA., Richmond — C. B. Haynes & Co.

WASH., Seattle — Eilers Music House. Spokane — Graves Music Co.

WIS., Milwaukee — Laurence McGreal.

CANADA, Ctuebec— C. Robitaille.

Montreal — R S. Williams & Sons Co., Ltd. St. John— W. H. Thorne & Co., Ltd. Toronto — R S. Williams & Sons Co., Ltd. Vancouver — M. W. Waitt & Co., Ltd. Winnipeg — R. S. Williams & Sons Co., Ltd.

Babson Bros. Calgary — R. S. Williams & Sons Co., Ltd.

EDISON

PHONOGRAPH MONTH

VOL. X

July, 1912

No. 7

ON Monday, June 24th, Mr. Edison was presented with a handsome flag by the Edison Electric Illuminating Company of Boston. The picture shows Mr. Edison in the act of receiving the flag from W. H. Atkins, General Supt. of the Boston Edison Co., who made a brief pres- entation speech. {An account of the flag raising appears on page 9.)

«©£ EDISON PHONOGRAPH MONTHLY

CONTENTS FOR JULY, 1912

Thomas A. Edison, Inc., Will Not Be Represented at Talking

Machine Jobbers' Convention Next Month ... 3 Everyone Wants Edison Music .... 4

Edison Window Displays ....... 5

A Minnesota Clergyman's Endorsement of the Edison . 6

Are You Keeping up with the Procession ? ... 6

The Dawg Song ........ 6

Never Forgot the Edison ....... 7

Record Return Guide for July ..... 7

Cook's Toy Theatre . . . . . . . . 8

Get All the Publicity Possible 9

The Edison Flag ......... 9

The Other 13,000 10

New Edison Artists 11

Selections by Representative Organizations of the Nations 13 Edwin Booth's Records . . . . . . .13

Italian (Neapolitan) Records ..... 13

Amberola III 14

New Edison Records . . . . . . . IS

Foreign List, September, 1912 . . . . . .18

Foreign Records for July, 1912 ..... 19

Edison Reproducer Parts, Model "R" .... 19

French-Canadian Records 19

Jobbers of Edison Phonographs and Records . . .20

THE EDISON PHONOGRAPH MONTHLY

Published in the interests of

EDISON PHONOGRAPHS AND RECORDS

BY

THOMAS A. EDISON, Inc.

ORANGE, N. J., U. S. A.

NATIONAL PHONOGRAPH CO., LTD., VICTORIA ROAD, WILLESDEN, LONDON, N. W.

THOMAS A. EDISON, LTD. 364-372 KENT STREET, SYDNEY, N. S. W.

COMPANIA EDISON HISPANO-AMERICANA, VIAMONTE 515, BUENOS AIRES.

EDISON GESELLSCHAFT, M. B. H. 10 FRIEDRICHSTRASSE, BERLIN.

COMPAGNIE FRANCAISE DU PHONOGRAPHE EDISON, 42 RUE DE PARADIS, PARIS.

Volume 10

JULY, 1912

Number 7

THOMAS A. EDISON, INC., WILL NOT BE REPRESENTED AT TALKING MACHINE JOB- BERS' CONVENTION NEXT MONTH

CH. WILSON, General Manager of Thomas A. Edison, Inc., has # officially declined the invitations extended to Mr. Edison, Mr. Dyer, him- self and other officials of the Company to attend the annual convention of the National Association of Talking Machine Jobbers at Atlantic City on July 1st and 2d. The reasons for this decision are given in the following copy of a letter addressed to J. C. Roush, Secretary of the Association, under date of June 4th:

Orange, N. J., June 4th, 1912.

Mr. J. C. Roush, Sec'y-,

National Association of Talking Machine Jobbers, Pittsburgh, Pa.

Dear Sir: —

With reference to the invitations 'extended to Messrs. Edison and Dyer and other officials of this Company to attend the annual Convention of Talking Machine Jobbers at Atlantic City on July 1st and 2d, let us say that we cannot consistently accept such invitations and they are therefore declined.

It has come to our knowledge that you have been conducting a campaign for proxies and that you have invoked support for the alleged reason that this Company, to quote your language — "pur- poses using every effort to elect an entire Edison ticket . . a ticket that would be wholly pre- judiced in favor of the Edison line."

You state in your letter to Jobbers on this sub- ject that you understand this "on mighty good authority." We challenge you to cite that author- ity. We also challenge you to name the source and character of any information you may have which tends to support your statement concerning the attitude of this Company in this matter.

It is untrue that we have used or proposed to use or ever had any intention of using any effort whatever to influence the nomination or election of any candidate for any office within the gift of the Association.

Your aforesaid letter also contains the following statement:

"As our interests (meaning the interests of your- self and those to whom your letter was addressed) are 95% Victor, it would be — to say the least — very foolish for us to allow the Edison faction to secure control of the Association, etc."

Are we to understand that your conception of the National Talking Machine Jobbers' Associa- tion is that it must be the tool of one of the talking machine manufacturers and that your duty as Secretary is to make the Association the tool of the manufacturer with whom, as you say, 95% of your interests lie? If such is your conception of your duty, and if such ideas are shared by a major- ity of the Association members, we feel that the usefulness of the Association to its members is at an end.

We hope that the National Association of Talk- ing Machine Jobbers will not become subservient to any manufacturer and that it will continue to serve and promote the interests of its members in an impartial and intelligent manner. However, if your methods are to be endorsed by the Associa- tion, we do not feel that any good purpose would be served by the. continuance of past relations between that Association and this Company.

We understand that the ticket for which you have been seeking proxies was announced by you as having been selected by the Executive Committee of the Association. We have seen a letter from a prominent member of the Executive Committee in which he states that the Committee has not to his knowledge suggested the names of any candi- dates to be elected at the annual Convention.

We trust that the foregoing letter makes our position plain and with that belief are sending a copy of it to each member of the Association.

Very truly yours, (Signed) C. H. WILSON,

General Manager. In order that the position of his Com- pany may be fully understood by the entire jobbing trade, Mr. Wilson has sent the following letter to all talking machine jobbers in the United States and Canada:

EDISON PHONOGRAPH MONTHLY FOR JULY, 1912

Gentlemen: —

You may perhaps be interested to learn that we have decided not to attend the Annual Convention of the National Association of Talking Machine Jobbers at Atlantic City next month.

Our reasons for this decision are set forth in our letter of to-day to Mr. J. C. Roush, Secretary of such Association. A copy of that letter is enclosed herewith. We also enclose copy of a letter sent out by Mr. Roush to various jobbers seeking their proxies in behalf of a ticket purporting to have been selected by the Executive Committee.

In support of this ticket, Mr. Roush asserts that this Company will seek the election of what he calls an "Edison ticket." We have never had any intention of making any effort whatever to influence the nomination or election of any person to any office in the Association.

Our letter to Mr. Roush states our convictions in the matter and it is probably not necessary to make any additional comment.

Our attitude towards the jobbing trade and its individual members will, of course, remain unaf- fected by the position we have felt it necessary to take in regard to Mr. Roush's methods of con- ducting the affairs of the Association.

Very truly yours,

(Signed), C. H. WILSON, General Manager.

The letter written by Mr. Roush, and referred to by Mr. Wilson in the fore- going communication to Jobbers, is as follows:

J. C. Roush of Pittsburgh, His Desk.

Dear Sir: —

For just about three minutes I want your undi- vided attention about a matter that is vitally personal to both you and me.

On mighty good authority, I understand that the Edison Company propose using every effort to elect an entire Edison Ticket at our coming Con- vention— a ticket that would be wholly prejudice in, favor of the Edison Line.

You will recall that for the last two or more years we have had absolutely NO Edison conces- sions granted our Association, every concession in all that time coming from the Victor Company.

As our interests are 95% Victor, it would be — to say the least — very foolish for us to allow the Edison faction to secure control of the Association and the movement should be nipped in the bud.

Therefore — even though you intend being at the Convention — I want you to sign and send to me at once the ENCLOSED PROXY FOR THE ELECTION OF OFFICERS AND EXECUTIVE COMMITTEE only.

Leave the rest to me.

This is of the utmost importance.

Don't lay this down and forget it —

Sign it NOW and drop it in the mail NOW.

With thanks and warmest regards, Your sincere (Signed) J. C. ROUSH,

Pittsburgh.

EVERYONE WANTS EDISON MUSIC

THEY have to know what Edison music is before they will want it though. It is for the Edison salesman to make people acquainted with it; introduce them, in fact, to that great home entertainer. To show how a man can be won over when you strike the right chord, an experienced salesman related the following: —

"He was an acquaintance of mine and we had never met in a business way. One day he hap- pened to mention that as a child he had been fond of a music box, and thought that he would one day get one. I said, 'Oh! the thing for you to get now is a Phonograph.' ' Goodness no !' he said, ' not for anything — I've heard them till I'm sick of the awful things.' 'But,' I replied, 'It may have been some time ago, and there have been such great improvements.'

"'I've heard the best of them,' he said, 'and I would not give any of them house room.'

"I saw it was no use pressing the matter and so talked ' music box ' to him — tried to get him to come in the store and hear them, but he said he would some time. Later I 'phoned him and tried to get him to come at a specified time, but it was several weeks before I really got him into the store. The music boxes were all right and I did my best to sell them, but though he was interested I could see that it would be a very long time before he would buy. He was just going out the door — I hadn't risked mentioning Phonograph again after his strong denunciation of them, but I thought if he got out it would be weeks again before I could get him in so I ventured — v I have a very fine record on a new type machine. Will you let me play this one record for you before you go?'

"He couldn't refuse me, and I put on the selection. 'Great,' he said, 'Great, I would not have believed such a perfect reproduction possible.'

" 'Wouldn't you give a good dealto have a machine like that in your home,' I said.

"'I should just say so, but the price of that is 5240.00 you say. Utterly impossible for me.'

"'Well,' I said, 'I'll play that same record on this $50.00 instrument.'

"I did so and it showed up so favorably that I played several more. He was getting more and more interested, but even a #50.00 machine was a big item to him just then. However, I overcame each and every objection he raised and finally sold him the #50.00 instrument, and he was mightily pleased with it, you bet. You see, it was a Phono- graph he wanted, not a music box, as he had imagined. But it just shows you how the strongest prejudice against the Phonograph can be changed to enthusiasm for it. And that man a week later brought his uncle in to me. I had a fight to get that sale too — a competitor even boasted to me that he had closed the sale, but I finally did get it — a machine at #150.00 and a fine lot of records." — Williams' Echo, published by R. S. Williams, Toronto, Canada.

" T am an Edison enthusiast and my candid J_ opinion is that the Edison has no equal. I have had an Edison for about five years and everyone who hears my machine marvels at its purity and clearness of tone production." — W. F. Heister, Cincinnati, Ohio.

EDISON PHONOGRAPH MONTHLY FOR JULY, 1912

Edison Window Displays

A Suggestion and Display Material for August

THE suggestion is free — the display material but 32.00. You cannot accomplish anything without effort. Some dealers throw up their hands and exclaim "I can't use window

trims, I haven't the space." Let us ask, "What effort have you made? Have you ever inves- tiga t e d the possibilities o f enlarging your show win- dows?" Instead •of issuing a reg- ular window display for August we pro- pose to fur- nish the three attractive dis- play pieces shown in photo for 32.00. We •do not want one of the 13,000 to say, " I never had a chance." Every Edison Dealer can use this material to advantage and work out the idea with profit. All Dealers

should realize that by concentrated pub- licity a healthy demand can be created for Phonographs and Records.

Listen — Here is the idea (as old as the hills) but one of the things that never fails to attract. Use this idea and you'll be surprised how many curious people

there are in your locality who will readily become publicity agents for you.

Give your plate glass the appearance of having been broken directly in front

of the center of a cygnet horn. By getting a few strips of thin scrap glass and glueing them to the inside using soap to mark other irregular cracks you can easily arrange the broken effect.

Arrange the display mate- rial as shown, place a Record on the machine and run very slowly.

We are prompted* to offer this mate- rial at such a low cost to as- certain how many Dealers really desire some attractive aids on this or- der to assist them in arrang- ing an attrac- tive window. If we find a demand for such material we assure you that we will gladly supply it at the lowest possible cost, illus- trating three Records from each month's list.

Decide now to spend 32.00 for this, material and carry out the idea.

EDISON PHONOGRAPH MONTHLY FOR JULY, 1912

A MINNESOTA CLERGYMAN'S

ENDORSEMENT OF THE

EDISON

LAURENCE H. LUCKER, Edison Jobber in Minneapolis, recently forwarded to us a very interesting form letter. It was written by che Rev. K. Seehuus of Locust, Iowa, to Lee Brothers, Dealers, at Mabel, Minn. Lee Brothers have made excellent use of this unusual and instruc- tive letter in circularizing their trade. They used the pastor's letter — quoted below — with the fol- lowing introduction:

"Lee Brothers, the local agents for the Edison Phonograph, submit the following opinion of the Rev. Seehuus on the educational value of Phono- graphs in schools and homes:

"'The education of the child is a problem con- stantly before us. There is a constant conflict between the old and the new methods, as to how this problem should best be solved. The present generation of parents do not seem to be anxious to discard the old for the new. And yet they are forced to admit that the result obtained by more modern methods are proof conclusive that the latter are superior. The present day educator makes use of anything that is offered by modern inventive genius, that promises to lighten his own or the child's task. In this way the child at an early age becomes ac- quainted with all lately invented time-saving inven- tions, and learns to make use of them. The type- writer has long been used to teach correct spelling. The moving picture machine is being used to teach geography and physiology. And now the Phono- graph has come into recognition as a most excellent means to teach music, and develop the child's ear for sounds. The Phonograph is indeed a most use- ful addition to the home, and Mr. Edison has a most enthusiastic number of friends among the children. If you wish to give your children a Christmas gift at the same time useful and enjoy- able, you cannot do better than to give them a good quality Edison Phonograph. This the writer can say from his own experience, and if you are wise in the selection of your Records, you will never regret the outlay of money. You can get the old Sunday Gospel Hymns, you can get the patri- otic war songs, as "The Vacant Chair" and "Just Before the Battle, Mother." You can get excellent band and orchestra selections, bringing music into the homes that were musicless before."

ARE YOU KEEPING UP WITH THE PROCESSION?

DO you as an individual realize that the selling methods of a few years ago have from necessity been discarded? New ideas are being developed and improved every day. The customers of to-day seldom ask for what they do not see. They are guided by sight. When they pass your store do they see an inviting attractive display of the Phonograph? Or are you still of the opinion that if the public

desires Phonographs that they will ask you to* demonstrate them?

Get this idea out of your mind. You must adopt modern methods. Edison window displays will greatly assist in actually showing the merits of the Edison Phonograph. They are positively the cheap- est modern advertising you can adopt. If your show windows are old style and poorly lighted, call' in the landlord. Convince him that the modern landlord is anxious to keep his rentals in modern condition. The few dollars more paid for rent will! add many dollars to gross sales if you shine out as the bright spot on your street.

THE DAWG SONG

WHEN we listed the Wagnerian classic "They Gotta Quit Kickin' My Dawg Aroun' " we stated that it was a great political slogan. But little did we dream that the public safety of Auglaize County, Ohio, would hinge upon the identity and ancestry of the pup whose statuesque propor- tions were incorporated into an electro for advertis- ing purposes. Such, however, is the case and it. came about in this way:

And it came to pass that in the city of Wapa- koneta, which is in the land of Auglaize, there arose a citizen saying: "Friends deliver unto me the high office of Sheriff of the land, and I will make a covenant with ye that who-so transgresseth the law, him will I pursue with the vicious blood-hounds^ which are now raging for raw meat in my spacious- kennels. And I say unto you that tjiis shall be done free gratis for nothing." 'And the people shouted as with one voice, saying: "Let us deliver unto this great man the office of Sheriff."

But there arose among them a map of the tribe- of St. Mary's which is in the s^meTland, saying: "Behold brethren, ye do that "which ye know not. There is in the archives of the land much parch- ment testifying that the flee-bitten curs of the man- of Wapakoneta trace not their lineage through the race of the noble blood-hounds. Moreover, it is- set down that the only blood-hounds in the land" are at this moment licking their chops in my own-. back yard. And if ye do but bestow upon me the- high office of Sheriff, my trusty hounds will feed- upon the thiefs of the land."

And then there arose an awful racket, and the man of Wapakoneta gave to the speaker the short and ugly. And they both rushed with a loud noise to the Editor of the Diurnal Parchment who was sore perplexed in his mind, not knowing upon which of the belligerents might fall the choice of the people. And, fearing that if he espoused the cause of the loser he would perforce deposit various por- tions of his anatomy within the gaping jaws of the blood-thirsty monsters of the successful candidate.

EDISON PHONOGRAPH MONTHLY FOR JULY, 1912 7

the wily editor ordered his scribes to print both sides of the argument.

Now it came to pass that an Edison Dealer came to the editor, saying: "Print ye this picture of the Houn' Dawg that I may dispense many Records among the people." But the editor lifted up his hands in horror crying: "What would ye? Do I not now stand in peril of my life, surrounded by the ferocious beasts of the warring office seekers? Is not the land rent in twain upon the subject of the Houn' Dawg? Depart thou with thy beaten Kioodle less I turn loose upon thee the only real blood-hounds in the land." And the Edison Dealer departed and the Houn' Dawg electro became a paper weight upon his desk, where it served long and faithfully.

NEVER FORGOT THE EDISON

"T 70U may be surprised when I tell you that Y I have before me two letters dated April A 30th and May 31st, 1907, which I have kept even through moving and living in the country with the hope of some day purchasing a machine. I'm glad to say that since coming back to my old home I have finally purchased from Mr. Wetjen of Richmond Hill, a Triumph Phonograph andam enjoying the music very much, through the kind- ness and attention of Mr. Wetjen, who has given much information and help so that I can run the machine myself. I have a few fine Records and one blank. It may be that you have printed directions for the blank Records, and if so, would appreciate it very much if you would send the same. In fact, any literature about the Phonograph, as I would like to get out of it all that I can.

If I remember right, I had among_ the circulars, etc. you sent me at that time, one giving different lists of Records appropriate for different occasions, etc., the same as you have in your May number for Decoration Day. You see I simply waited so long before purchasing, that now I am anxious to be up-to-date with any literature that will help me out."— H. M. Carner, Richmond Hill, N. Y.

This letter will bear careful reading by every Dealer for it emphasizes several important points.

Did you note that it was five years ago that Mr. Carner's attention was called to the possibilities of the Edison? The desire to own a Phonograph was awakened at that time and it has never slumbered. Circumstances prevented his fulfilling the desire for a long time, but when opportunity at length presented itself, the wish was gratified. All of which shows that sales are not necessarily lost because prospects do not buy at once. In fact it might pay to dig out your old lists of prospects and tackle those who did not pan out. The cir- cumstances which made the sale impossible then may not exist to-day.

Then observe that the Dealer has devoted con- siderable time to his customer after the purchase. He has placed Mr. Carner in a position where he feels under personal obligation to him because of the attention and advice which he has received.

It does not take very close figuring to judge the effect of this condition upon future Record sales.

The purchaser is taking up the home recording idea — do you urge it upon every customer? As you already know, we have prepared printed directions for Record making, which every Dealer should be in a position to supply to his customers.

Then in the last paragraph we find mention of special Record lists. Whenever we issue pamphlets upon the subject numerous Dealers ask for them, but many ignore them. The point is that they pre- sent Records in a new light — associate them with a new idea and give them a new interest. Many people do not take the trouble to do their own thinking, but are quick to adopt the suggestions of others. A patriotic song or march is merely a patriotic song or march until it becomes part of a Decoration Day or Fourth of July program. Then it derives greater importance and the incen- tive to buy is much stronger. That is our reason for preparing these special lists and pamphlets, and urging that Dealers distribute them freely among their patrons.

RECORD RETURN GUIDE FOR JULY

After July 1st, 1912, United States A to L Jobbers, Canadian Jobbers, and United States and Canadian Dealers may return to the factory for credit under the terms of the current 10 per cent Record Exchange plan, Edison Amberol and Edison Standard Records listed up to and including the numbers given in the following table:

) Group AMBEROL STANDARD

Grand f $2.00 40044

Opera ( 1.50 35021

) 1.00 30047 B-112

Domestic 739 10505

British 12328 14068

French 17116 18174

German 15191 16203

Italian 7515 20615

Hebrew 10008 21023

Spanish 8040 21280

Filipine 8018 21266

Mexican 6142 20373

Portuguese 5093 19490

Argentine 7112 19784

Cuban None 20711

Porto Rican 8511 None

Swedish 9401 20551

Bohemian 9806 16547

Hungarian 11003 20722

Norwegian 9200 19900

Polish None 10708

Belgian None 18480

Danish None 15800

Holland-Dutch None 18472

Welsh 12203 12338

Hawaiian 11504 20716

Japanese None 12826

Chinese None 12768

Finnish 11556 20728

Russian 11206 20731

Amberol No. 1097, Favorite Airs from "Robin Hood" will be a big favorite with everybody. The beautiful songs are ex- cellently presented.

8 EDISON PHONOGRAPH MONTHLY FOR JULY, 1912

"T TEREWITH I take pleasure in handing

I you some pictures showing our Edison Phonograph and Kinetoscope Depart- ments, known as Cook's Toy Theatre.

This bids fair to be a very popular innovation, and though our Kinetoscope only came to hand the latter part of last week, it is stirring up a great deal of interest.

You certainly have a right to be enthusiastic over the Home Kinetoscope. It is a marvelously simple machine which produces truly wonderful results. I haven't gotten half started yet in the enjoyment of the pictures.

These views were taken before the Kinetoscope arrived. The pedestal which you see in the fore- ground is a cabinet upon which the Kinetoscope stands. It is 20 inches square and 45 inches high, opening on the right side and containing separate label trays for carbons, slides, and all classes of films, as well as a compartment for the transformer, with switches and cut-out box. I have the current wired directly into this compartment, with con- nections running out of the top to the Kinetoscope.

The top of this cabinet bears a hinged slab, which has screw adjustment, up and down and side ways, by means of which I can center the picture on the screen. The whole is level and screwed to the floor, and is placed just thirty feet from the screen. The screen is made of a 6 foot opaque window shade with a heavy spring roller. This has been given three coats of aluminum bronze with a black frame as shown, and makes a very superior screen. As you will note, it can easily be rolled out of the way when not in use.

At the right of the Kinetoscope cabinet I have placed an Opera machine and figure on using Records that suit the particular films used. It might look a little bit difficult to talk about operat- ing the Kinetoscope with the left hand while you change Records on the Phonograph with the other, but it is not so much of a trick after all.

I'm just beginning to find the possibilities of combining the Kinetoscope and Phonograph, and judging from the comments of my early audiences, I think it's going to be a hummer. One of my finicky notions I would call your attention to, and that is the fact that my Record shelves are made so that all domestic selections run around the room

hand high and fifty Records to the shelf, making it easy to find any selection at a glance.

The foregoing rather lengthy description I have sent you thinking that it might contain some hints that others might be interested in. I shall be inter- ested to see how other Dealers handle this new proposition."

ROBERT C. PECK, the writer of the above letter is manager of publicity for the A. S- Cook Company of Woonsocket, R. I. The Toy Theatre is under his personal supervision and he is to be congratulated upon the clever manner in which he has combined the Phonograph and the new Edison product, the Home Kinetoscope.

We have reproduced these pictures and Mr. Peck's letter for several reasons. In the first place, several Dealers are going to handle the Home Kinetoscope in addition to the Phonograph, and we wish to call their attention to this manner of combining the two Edison lines so that each helps to exploit the other. Both are essentially for the home, each is in itself a complete form of enter- tainment, but they combine most happily when properly related to each other.

In the second place, the pictures refute the old cry which we hear so often, that Dealers' show windows are too small to admit of their using the window displays regularly, and that they therefore can make no use of the display material. Here we find various parts of several different displays put to very good employment as part of the wall decorations. It is not at all necessary to operate a toy theatre in order to make a similar use of the display pieces.

It frequently happens that part of the various displays can readily be used in small windows and the remaining part can be used for interior decora- t'iqn. These parts can often be shifted around to make different combinations from the one display,, thus .keeping the window interesting all the time.

EDISON PHONOGRAPH MONTHLY FOR JULY, 1912

Moreover, the toy theatre comes right back to the old question of store concerts. You wouldn't think of planting the Home Kinetoscope in your show window and then sitting around expecting it to sprout orders. It is the most natural thing in the world for you to collect a crowd and give free shows in order to arouse general interest in the pictures.

Then why not an Edison Phonograph concert? The same principle applies in each case. One instrument appeals to the ear, the other to the eye, but in neither case is the appeal made merely through the machine itself. On the contrary, it is based largely on the Record or the Film. There are a great many people who associate the Phono- graph with nothing but violent shrieks. Others lack imagination, so that the machine itself does not convey any meaning to them — does not sug- gest its own possibilities. It is for the education of these people that we so strongly urge the store concert.

GET ALL THE PUBLICITY POSSIBLE

WHEN people begin to talk about your pro- gressiveness your future success depends upon your doing everything possible to keep them talking.

Whatever form of advertisement you may be using can be backed up and made more efficient by linking it with your displays. Good window trims cause talk, and create more publicity in side streets and rural towns than in the city where every plate glass window is scientifically used to further pub- licity. The power of the show window rightly used is unlimited. It is not necessary that you have a fifty foot front on a crowded thoroughfare. The only essential is continuous and intelligent mani- pulation.

Mere lack of competition alone doubles the effect of the Dealer's displays who is located in any sec- tion where the merchants in other lines are not progressive. Good window displays in these loca- tions transform passersby and customers in to free advertisements. Attract their attention and they will tell the neighbors about you. That's the beginning of an endless chain of mouth to mouth advertising, the sort that's placed many men in the millionaire class.

Brighten up the "face of your store." Get some original ideas into your show windows. Improve your opportunity to buy ready-made Edison Win- dow Displays the cheapest form of real up-to-date display material. The pennies in the till should be kept working that they may produce dollars. A few pennies a day will purchase Edison Displays. Your best partner is beside you. Give the show

window a chance. When are you going to say "I will?"

THE EDISON FLAG

THE officials of the 1912 Boston Electric Show recently paid a high tribute to Edison's inven- tive genius and expressed their appreciation of his many contributions to science by requesting him to select the colors for the exhibition. The inventor's choice fell upon green and gold, and these will form the color scheme of the booths and other decorations.

When Edison announced his choice, the Bos- tonians had two large flags made, each having the name "Edison" in green upon a yellow background. One of these flags will fly from the roof of the ex- hibition hall during the show. The other was presented to Edison upon the steps of the laboratory at Orange on June 24th.

W. H. Atkins, General Superintendent of the Edison Electric Illuminating Company of Boston; John Campbell, Superintendent of the Special Ser- vice Department of the same company and H. W. Moses, Manager of the 1912 Electric Show, made a special trip from Boston to officially tender the good wishes of their fellow-exhibitors. The flag was formally presented by Mr. Atkins and accepted by M. R. Hutchinson of the Edison Storage Battery Company, whereupon it was raised to the top of the laboratory flagstaff.

The Edison Electric Illuminating Company of Boston has adopted the colors chosen by Edison and they will be used by that company in the future whenever opportunity permits. The entire inci- dent is a source of great personal gratification to the inventor who was highly pleased by the numer- ous expressions of good will and appreciation.

IN our March Record list we announced "Mine" (Amberol No. 9036) a ballad by Alfred Solman. At that time we said that it was an exceptionally beautiful song which had already gained wide popularity. Now comes the information that the writer received 315,000.00 for the copyright of this ballad. This is one of the highest prices ever paid for any song, and it only goes to prove the correct- ness of our theory regarding the artistic beauty of the piece.

ONE of the very finest records ever issued by the Edison Company is "Vito" (Popper), a 'cello solo by Paulo Gruppe, Concert Amberol No. 28014. The composition, bristling with diffi- culties, is magnificently played; but it is in respect of the reproduction that we would call particular attention to this remarkable Record. Both sojo instrument and piano are reproduced with perfect tonal fidelity, and every owner of an Edison Phono? graph should make a point of hearing it. — Phono Trader and Recorder.

10 EDISON PHONOGRAPH MONTHLY FOR JULY, 1912

The Other 13,000

	tttf °
i '%llj|l

IN HOUSTON

A LITTLE "inside information" concerning the retail store of the Houston Phonograph Co., Houston, Texas. Note the special demonstrating booths, the various models dis-

played— including the "Opera" and "Amberola" and the new steel cabinet Edison Dictating Ma- chine. It scarcely need be said that these people are doing an excellent business for this is the kind of a place that people like to enter. It is well lighted, carries an extensive stock and has the unmis- takable signs of prosperity.

T

IN PORTLAND

HE Portland Phonograph Agency, Portland, Me., is under the management of E. B. Hyatt. The notable features in the accompanying

stocked Record shelves — they use the tray system — and chairs arranged for a concert. Observe the manner in which printed matter is kept in the little cases fastened to the backs of the chairs — it is not only a very neat arrangement, but is sure to keep the literature before the eyes of the prospects. Mr. Hyatt gives outside concerts as well as recitals in his own store.

IN JERSEY CITY

photograph of a portion of the store are the

/ell-

WILLIAM RICKER of Jersey City, a great booster of Edison products, offers this sug- gestion for a "Sane Fourth." Even the wheels are gayly colored with bunting and the numerous flags give the machine a festive air which is bound to attract attention. But, regardless of the flags, the sight of a Phonograph out on a "joy ride" is sufficient to arouse curiosity in any quarter. Mr. Ricker is a wide-awake Dealer, a good adver- tiser and does not figure among the "hard times" members.

FW. PEABODY who owns stores in Ports- mouth, N.H., Haverhill and Amesbury, Mass., is having excellent success with the Opera Model. He has found that all it needs is proper presentation to insure its popularity, and with his usual good judgment, he is -doing the necessary boosting.

EDISON PHONOGRAPH MONTHLY FOR JULY, 1912 11

New Edison Artists

HARRIET BAWDEN

Soprano

KATHLEEN PARLOW

Violinist

IN Miss Bawden we have secured one of the best known concert sopranos in the East. She has for several years been identified, with that which is highest and best in musical circles, singing in many clubs and choral organizations where her ability has been enthusiastically appreciated.

To her studies under Frida de Gebele Ashforth and Siegfried Behrens, Miss Bawden attributes her very thorough musical knowledge, for her success is in a large measure due to her natural gifts — a charming personality, a refined conception of her art and a proper understanding of dramatic values in song interpretation. She has been soloist of the Church of the Pilgrims in Brooklyn, has held many other enviable positions in prominent churches of New York and Philadelphia, and is at present soprano of the Calvary M. E. Church, East Orange.

Her voice is a clear lyric soprano, which the singer uses to its fullest advantage. Her tones are liquid, flexible and beautifully sustained; her enunciation is excellent.

THE career of Kathleen Parlow reads like a fairy tale, so many and so great have been the achievements of this young artist. Born in Calgary, Alta., she was taken to San Francisco while still a small child. At the age of five she began playing the violin and at seven, she was giving three concerts yearly. Henry Holmes, her teacher, urged that she go to England, and it was arranged for her to give a concert in London. But

on the day it was to have taken place the little artist lay very close to death.

Recovered health bringing new hope and energy, Miss Parlow worked ceaselessly, finally becoming a pupil of Leopold Auer, one of the greatest of masters, whose practical interest in his pupil enabled her to complete her course of instruction, under which she developed most rapidly.

She has played in London, with the Philharmonic Society, The Queen's Royal Orchestra and the London Symphony Orchestra under Dr. Richter, in addition to giving many recitals; in St. Peters- burg she has given no less than ten recitals; while in Berlin she gave eight recitals in six weeks. She has given about seventy-five concerts in Scandi- navia, has given fifty concerts in Holland in a year and a half, appearing also in Leipzig, Cologne and performing four times at the Dresden Hof Oper, besides many other cities in Germany, Belgium, England and Russia.

Miss Parlow has delighted many of the world's notables, among them the King and Queen of Nor- way, Queen Alexandra, the Dowager Empress of Russia, King George and Queen Mary, the Grand Dukes, Michael and Constantine, and many other members of English royalty.

During the last two years Miss Parlow has appeared many times in America, making a tour of fifteen concerts with the Boston Symphony Orchestra, appearing three times with the New York Philharmonic, five times with the Damrosch, and twice with the Russian Symphony Orchestras.

12 EDISON PHONOGRAPH MONTHLY FOR JULY, 1912

Then there are the Theodore Thomas, Cincinnati, Pittsburgh, Cleveland, Philadelphia and Toronto Orchestras in addition to thirty concerts in Canada. This is truly an awe-inspiring array of names and places, their significance lying not so much in the mere point of numbers as in realization of the quality of work which these appearances demand. They are convincing proof of the fact that Miss Parlow ranks among the foremost violinists of the day. Temperament, musicianship, technical execution, interpretative supremacy — all are hers, for the young musician plays with dexterous skill and artistic beauty which are enchanting.

PAUL DUFAULT

Tenor

GENNARO PASQUARIELLO

Neapolitan Comedian

PAUL DUFAULT was born of French parentage in Quebec, 1872. He became a very well known boy soprano when extremely young and by constant study and a great deal of valuable experience gained in many appearances before large, critical audiences and with a great number of important orchestral, festival and ensemble organi- zations he has gained the well-deserved reputation of being one of the foremost recital or oratorio artists on the American concert platform.

He has filled numerous engagements with the Brooklyn Institute, the Damrosch Orchestra, Wor- cester Festival, Russian Symphony Orchestra, Victor Herbert Orchestra, Albany Festival, Spring- field Festival, Orange Festival, Quebec Festival and 300th Anniversary, in addition to performing in various important clubs in New York and other great cities through the country. Mr. Dufault is at present the tenor soloist of the Church of the Pilgrims, Brooklyn.

His voice — a strong tenor — is handled with an ease which bespeaks painstaking cultivation and tireless rehearsing. Excellent in quality, it is capable of a great variety in shading and is at all times warm and rich in color. The singer possesses verve, enthusi- asm and great artistic comprehension which, together with his faultless diction, makes his acquisition as an Edison artist an event of no little importance to Edison owners.

ONE of the most unique triumphs ever attained in the London Hippodrome was the remark- able success of Gennaro Pasquariello, the Neapolitan serenader and comedian. The artist sings only in his native dialect but, to quote the press at the time of his appearance: "Given a good voice — and 'away with you', it really does not matter in the least what language you sing in. Pasquariello was received at the Hippodrome as if every person in the theatre had been familiar with the Neopolitan dialect from the cradle."

Pasquariello made his debut in Naples, 1898, and since that time he has sung in many of the great cities of Italy, France and England where he appear- ed both in the leading theatres and in the homes of numerous prominent aristocrats.

A most pleasing voice, a spirited vivacious deliv- ery and a sympathetic temperament which is infectious, account in part for the singer's universal popularity.

HUGH ALLAN

Tenor

HUGH ALLAN, like many other artists, has not confined his musical expression to the voice alone. He was born in Atlanta, Ga., January 20th, 1886. At the age of eighteen he went to Berlin where he studied piano and composition under the famous Scharwenka's. At the same time he entrusted to Richard Lowe, instructor of Emmy Destinn and other great singers, the training of his voice.

EDISON PHONOGRAPH MONTHLY FOR JULY, 1912 13

Mr. Allan became the accompanist for Victor Maurel, the great French baritone, and later as a protege of Pasquale Amato, leading baritone of the Metropolitan Opera House, he began the cultivation of the tenor qualities of his voice. He enjoys the distinction of having sung leading bari- tone roles with the Montreal Opera Company and, later, of making his debut as a tenor at the same place. Subsequently Mr. Allan became a pupil of Massimino Perilli of Naples who is reputed to be the greatest teacher of tenors in the world.

The selections from Guy D'Hardelot with which Mr. Allan makes his Edison debut are well calcu- lated to display the singer's power and his inter- pretive ability. The range and quality of his voice are also well illustrated, particularly in the latter song.

SELECTIONS BY REPRESENTA- TIVE ORGANIZATIONS OF THE NATIONS

WHY not make your next concert an inter- national affair? It can be done very easily by following the program which we suggest below. These various selections, though not all national airs, are highly representative of the music of the various nations and the bands are in several cases the most famous organizations in their respec- tive countries and have acquired world-wide renown.

It is very interesting thus to have at our command the musicians of these different nations in order that we may compare their respective abilities and learn something of the musical tastes of our neighbors. When Records are presented in this way there is more than passing interest in the sin- gle selection and it is related by comparison to the other pieces. Prospects will begin to realize that there is something more to the Phonograph than catchy tunes — that it is capable of being used for more than mere entertainment and affords an opportunity for self-improvement and interesting study.

Our tentative program is as follows, but each Dealer may, by consulting the various foreign supplements, arrange one to suit his tastes:

AMBEROL

America — 490 Voice of Our Nation — Medley U. S. Marine Band

England— 12340 God Save the King

Nat. (London) Mil. Band

France — 17110 Les Houzards

Garde Republicaine Band

Germany — 15060 Des Kbnigs Gerenadiere

Marsch Strauss — Orchester Ireland — 12392 Moore's Irish Melodies

H. M. Irish Guards Band

Mexico — 6084 La Campana de la Inde- pendence— Marcha

Banda de Artilleria

Bohemia— 9811 Na Prej Pochod

Bohumir Kryl and

His Band

Portugal — 5041 O Coronel e Torres Branco — Duas Marchas Banda de Guarda Mu- nicipal de Lisbon

EDWIN BOOTH'S RECORDS

IGNATIUS GROSSMAN, the son-in-law of Edwin Booth, has in his possession one of the most valuable sets of Phonographic Records in the world, for they contain the voice of the great actor himself. Not very long before his death Booth recorded Hamlet's soliloquy, one of Iago's great speeches, and Richelieu's famous "Curse of Rome."

W. H. Ives, of the Edison Company, induced Mr. Grossman to take the Records out of the storage warehouse in which they are carefully preserved, and to play them in his presence. The object of the experiment was to determine whether or not these original Records could be used to make new reproductions — whether the voice could be trans- ferred to the regular master Records. But it was found that the voice, though wonderfully clear and distinct was too faint for recording purposes. There was, however, the same magnificent quality which had made countless numbers set breathless and spellbound until the last echo had rolled away. What a wonderful thing it would have been if the public could once more have heard perhaps the greatest Hamlet of them all moralize upon the evils of inaction, the villainous Iago uttering his poisonous sentences and the great Cardinal defying the mandates of his king.

ITALIAN (NEAPOLITAN) RECORDS

PASQUARIELLO'S great success at the London Hippodrome illustrates the power of good music despite the fact that the words are absolutely unintelligible to an audience. The Neapolitan comedian sang every song in his native dialect, but his voice was so excellent and the airs were so catchy that he became one of the great "hits" of the season. His "Peri-Pero" is infectious — the rapid movement of the air and the singer's Lauder-like presentation are charming. These Records too should be played for your customers.

That Burlesque on the Sextette from ''Lucia" (Amberol No. 1107) is one of the cleverest Records ever listed. Words and music are irresistibly funny.

14 EDISON PHONOGRAPH MONTHLY FOR JULY, 1912

AMBEROLA III

Electro No. 807

Electro No. 804

Electro No. 809

Electro No. 803

TX TE are now prepared to furnish electros for the Amberola III, the latest of the Edison types. This handsome model will effectually meet the requirements of those who, while desiring a hornless Edison, could not afford the higher priced Amberola B. Its tone is unsurpassable and it is mechanically perfect.

In addition to the cuts shown on this page we can sup- ply a larger set, as follows:

No. 808 . . Corresponding to No. 807 is 5J4 In. x iy% In.

No. 805 . . Corresponding to No. 804 is 4J/g In. x 2^ In.

No. 806 . . Corresponding to No. 809 is 4J^ In. x 2% In.

No. 802 . . Corresponding to No. 803 is 5J^ In. x 2% In.

Always bear in mind that half-tones do not print well in newspapers. Address all requests for these electros to the Advertising Department.

EDISON PHONOGRAPH MONTHLY FOR JULY, 1912 15

New Edison Records

Domestic List September, 1912

THE Edison Records listed below will be shipped from Orange in time to reach all Jobbers in the United States and Canada before August 24th, 1912, all things being favorable, and they may be reshipped to Dealers at 8 A. M. on August 24th. They must not, however, be exhibited, demonstrated, or placed on sale by Jobbers or Dealers until r8 A. M. on August 24th. Supplements, Phonograms and Hangers will be^shipped with Records. These may be distributed to Dealers after August 20th, but must not be circulated among the public before August 24th. Jobbers and Dealers may, however deposit Supplements and Phono- grams in Mail Boxes or Post Offices after 5 P. M. on September 23rd for delivery on the morning of the 24th. Bulletins will be mailed direct to all Dealers from Orange. Jobbers are required to place orders for September Records on or before July 10th. Dealers should place September orders with Jobbers before July 10th to insure prompt shipment when Jobber's stock is received.

CAwomaJbl

a&i

I40IW

INCORPORATED

ORANGE, N. J.

AMBEROL CONCERT— 75c each in the United States ; $1.00 each in Canada

SO great has been the success of the Amberol Concert numbers that we are listing four selections this month, three vocal beauties and one glorious violin solo. The last named is the first con- tribution of Kathleen Parlow, one of the best known and most talented violinists of the day. The renewed interest in "Robin Hood" prompted the listing of "Oh Promise Me," and we are confident that the beautiful old song will never be more perfectly presented than it has been by the great Rappold. Christine Miller adds to her achievements the singing of "Abide With Me" in a new and powerful setting of rare magnificence, and Thomas Chalmers exhibits marked artistic genius in his rendition of two concert gems.

28026 (a) Menuett G Flat Major; (b) Valse Bluette Kathleen Parlow

Kathleen Parlow's first Edison selection is impressively beautiful, the violin reproducing with a depth and richness of tone which could not be excelled. The graceful Beethoven Menuett, a little gem, is charmingly presented in a most happy vein. The Valse, by Drigo, demands a wealth of difficult execution and every requirement is easily fulfilled by the gifted violinist; but in no sense is beauty ever sacrificed to brilliancy — wherein lies the good taste of the true artiste. George Falkenstein, her accompanist, proves himself a most finished pianist. As a piece of expert recording this Record challenges comparison.

28027 Abide With Me Christine Miller

Samuel Liddle, a well-known English composer of sacred songs, has put the noble phrases of the beloved old hymn "Abide With Me," in a new musical setting of rare beauty. What voice could be more appropriate to the simple faith and solemn devotion which this song expresses in words and music alike, than the deep, rich contralto of Christine Miller. Inspired by the same vision which stirred its composer, Miss Miller imparts a beautiful significance to her singing of the melody which is amplified by a magnificent orchestra accompaniment. Words by Henry Francis. Lyte_ Published by Boosey & Company, New York City.

(Always specify on your orders whether you want Amberol or Standard Records.)

16 EDISON PHONOGRAPH MONTHLY FOR JULY, 1912

28028 (a) Contentment; (b) A Red, Red Rose Thomas Chalmers

Concert goers will immediately recognize these two favorites both of which were composed by- Frank S. Hastings, a well-known American writer. "Contentment" has a dreamy retrospective tempo which is perfectly suited to its theme. The second selection, more vivacious in import, forms a delightful complement to its predecessor. Both songs are perfectly suited to Mr. Chalmers' voice which the artist handles with his customary skill. Orchestra accompaniment. ♦28029 Oh Promise Me Marie Rappold

"Oh Promise Me" has never lost its popularity since it was first sung in "Robin Hood" in 1890. But the recent revival of de Koven's masterpiece at the New Amsterdam Theatre, New York City, where it was produced with an artistic and elaborate perfection never before attained, has led to a still greater appreciation of the beauties of Allan-a-Dale's charming love song. A carefully arranged orchestration forms a delightful setting for Mme. Rappold's bell-like tones as they glide through the familiar strains. It is a beautiful Record. Words by Clement Scott.

AMBEROL— 50 cents each in the United States ; 65 cents each in Canada

1096 Father Rhine March— "Miss Loreley" Edison Concert Band

A lively march from the German operette "Fraulein Loreley" by Paul Lincke, who will be long remembered as the composer of the wonderfully popular "Glow-worm." The spirit and dash which our band puts into its performance make this a captivating selection.

1097 Favorite Airs from "Robin Hood" Edison Light Opera Co. The great revival of Reginald de Koven's "Robin Hood" was one of the events of the season. New York was captivated by the beauty of the familiar songs, seeming to re-awaken to a realization

of their artistic merit. Our pot-pourri includes the introduction and opening chorus, the exquisite duet between Maid Marian and Robin Hood, Little John's masterpiece "Brown October Ale," "Tinkers' Song" by the sheriff and tinkers, and the finale by the ensemble. Our Light Opera Com- pany presents the selections with a snap and dash which will bring joy to the hearts of those who love "Robin Hood." Orchestra accompaniment. Libretto by Harry B. Smith.

1098 Lady Angeline Campbell and Gillette Do you remember the great "hit," "Baby Rose? " This gliding, sliding coon song originated in the fertile imagination of the same George Christie. Campbell and Gillette, with this captivating subject to work upon, are at their very best. Orchestra accompaniment. Words by Dave Reed; published by M. Witmark & Sons.

1099 Come Back to Playland with Me Manuel Romain One of the catchiest sentimental songs which has been written for a long time, its slow waltz time per- mits of an especially beautiful orchestra accompaniment. Mr. Romain has just returned from Europe and shows the result of very effective study for he was never in better voice. Words and music by Maud Lambert; published by M. Witmark & Sons, New York City.

1100 U. S. Army Bugle Calls— Part 2 Buglers of the N. Y. Military Band This Record completes the Bugle Calls, the first half, of which were listed on Amberol 1069, and like the first selection, has been very favorably commented upon by a number of Army officers. The following calls are presented: Call to Quarters, Taps, Mess, Sick, Church, Recall, Issue, Officers' Call, Captains' Call, First Sergeants' Call, Fatigue, School, The General, To the Rear, March, Commence Firing, Cease Firing, Fix Bayonets, Charge and Tattoo.

1101 Just a Plain Little Irish Girl Lottie Gilson Lottie Gilson's innumerable friends were shocked to learn of her recent death in New York. "The Little Magnet" never lost her hold upon the public. This is one of her last Records for the Edison and will be prized for that reason. It seems hard to realize that the old, familiar voice will be heard

no more. This song, always a great favorite with her, was written by Wm. Cahill. Orchestra accompaniment. Published by F. B. Haviland Publishing Co. of New York City.

1102 I'll Take You Home Again, Kathleen Will Oakland and Chorus Will Oakland is at his best when singing old favorites such as this ballad by Thomas P. Westen- dorf. A quartet comprising Bieling (1st tenor), Murray (2d tenor), Porter (1st bass) and Hooley (2d bass), adds beautiful humming effects in the verse and obtains excellent harmony in the chorus. Orchestra accompaniment.

1103 Baby Mine Elizabeth Spencer A sweet little song perfectly suited to Miss Spencer's smoothly flowing voice, sung at her very best.

It is a sort of lullaby, telling of daddy's return from the sea, the song and its presentation making a most delightful selection. Orchestra accompaniment. Music by A. Johnston; words by Dr. Chas. Mackay.

1104 Moonlight Dance American Standard Orchestra A delicate, graceful, fairy-like dance, suggestive of elfs and goblins tripping through scintillating moonbeams, to the fanciful melody of hidden players. It was written by Herman Finck, com- poser of the celebrated "In the Shadows" (Amberol No. 857). Published by Chappell & Com- pany, New York City.

"This selection will be illustrated on cover of September Phonogram.

EDISON PHONOGRAPH MONTHLY FOR JULY, 1912 17

1105 (a) I Know a Lovely Garden ; (b) Because Hugh Allan

Few names rank higher among popular concert composers than does that of Guy D'Hardelot, some of whose works have been sung with great success by numerous famous opera stars. The first song, in its exquisite melody, suggests a leisurely stroll through the "Lovely Garden;" the second is a fervent answer to a time-honored question, placed in a setting of rare beauty and originality. Orchestra accompaniment. Words by Edward Teschemacher; published by Chappell & Co., New York City.

1106 The Star of the East Anthony and Harrison

This familiar sacred duet needs no introduction to church goers. Suffice it to say that Anthony and Harrison have sung the selection excellently, doing full justice to its beauty. Orchestra accom- paniment. Music by A. Kennedy; words by George Copper. Published by Leo Feist.

1107 Opera Burlesque, on Sextette from "Lucia" Billy Murray and Mixed Chorus

Irving Berlin has invented a clever ragtime burlesque on the old familiar sextette from "Lucia," telling of the colored artists who tried to sing the sextette. Screamingly funny, but at the same time very well harmonized and capitally performed. Orchestra accompaniment. Published by the Ted Snyder Co., New York City.

1108 Rye Waltzes — Scotch Melodies National Promenade Band

A special selection made for a new dance which is rapidly gaining great popularity. An alternating schottische and waltz time, divided into proper intervals, carries us through the following familiar Scotch airs: "Comin' Thro' the Rye," "There's Nae Luck About the House," "Blue Bells of Scotland," "What's a' the Steer, Kimmer," "Annie Laurie," "Rov's Wife of Aldivalloch" and "Auld Lang Syne."

1109 Good Bye, Rose Walter Van Brunt

"Roses Bring Dreams of You," "You Are the Ideal of My Dreams," "All That I Ask is Love" — three great Edison successes composed by Herbert Ingraham, one of the greatest of ballad writers. How strangely significant that the last ballad which he ever wrote should have been this sweetly pathetic little song of farewell, telling of the coming of Winter. Its beauty alone is sufficient to gain wide popularity but its sad association with the composer's death gives the song a deeper meaning. Orchestra accompaniment. Words by Addison Burkhart; publishers, Shapiro Music Publishing Co.

1110 Two Rubes and the Tramp Musician Porter and Harlan

Another of Steve Porter's rube sketches, so many of which have won universal popularity. Two old hayseeds are argufying over a fence when a professional pedestrian (Ed. Meeker) wanders along, armed with a 200 year old Strad which "sounds like new." Excellent local color.

1111 Drifting Elsie Baker and James F. Harrison

A very simple but extremely pretty melody, set to a slow waltz time, affords an excellent opportunity for beautiful harmony. Miss Baker and Mr. Harrison, with the artistic appreciation born of true musicianship, have brought out the full beauty of the duet. Orchestra accompaniment. Words and music by W. R. Williams; published by Will Rossiter, Chicago.

1112 (a) Silver Threads among the Gold; (b) Cordelia Polka William Dorn

William Dorn, who appears here for the first time as a xylophone soloist, displays remarkable ability, playing the entire first selection with a roll or trill which it is most difficult to attain. In sharp contrast to the familiar old ballad is the Polka with its galloping, accelerated tempo completing a delightful Record. Orchestra accompaniment.

1113 My Rose of the Ghetto — "Louisiana Lou" Maurice Burkhart

"Louisiana Lou" has been delighting Chicago all season, one of its chief claims to fame lying in this great character song which Mr. Burkhart does to perfection, his dialect being excellent. Starting in a doleful minor key, the lover, gaining courage, changes very effectively to a livelier refrain. Orchestra accompaniment. Music by Ben M. Jerome; words by Donaghey & Burkhardt. Chas. K. Harris, New York City, publisher.

1114 Take Thou My Hand Edison Mixed Quartet

Many of us have heard this beautiful sacred plea for guidance admirably sung, but never has its presentation been superior to that given it here. A very subdued orchestra is scarcely audible, except in the introduction and interludes. Music by Ira D. Sankey; words by Julia Sterling.

1115 Because I Love You, Dear Charles W. Harrison

An exquisite song of love, its music in perfect accord with the nobility of its sentiment, culminating in a beautiful climax which shows to excellent advantage the power and clarity of Mr. Harrison's wonderful voice. Orchestra accompaniment. Music by C. B. Hawley; words by W. H. Stanton. Published by G. Schirmer of New York City.

(Always specify on your orders whether you want Amberol or Standard Records.)

18 EDISON PHONOGRAPH MONTHLY FOR JULY, 1912

1116 Scarf Dance Karel Bondam

Cecile Chamirrade is one of the cleverest and most brilliant pianistes and composers of salon-music. Among her many contributions to music the ballet "Callirhoe" in which the familiar Scarf Dance appeared, is indeed notable. Karel Bondam, a pianist of rare technical skill and temperament, is ideally suited to interpret the vivacious French artiste. The piano records wonderfully in this delightful selection. Published by Arthur P. Schmidt, New York City.

1117 When Uncle Joe Plays a Rag on His Old Banjo Collins and Harlan

A wonderful jig-step rag that starts everybody going. The popular team has never done better than in this coon song where their exuberant spirits are given free rein. Of course, Uncle Joe gives us a sample of his ability as a banjoist — and it is no mean ability. Orchestra accompaniment. Musi.c by Theodore Morse; words by D. A. Esrom. Published by Theodore Morse Music Company.

1118 Whistle It— "The Wall Street Girl" Ada Jones

"The Wall Street Girl" has captured New York completely, and her success is chiefly due to this great "hit" sung by the star herself. The waltz time and novel whistling effects in the chorus, interlarded with Ada Jones' comments, make a most amusing and entertaining selection. Orchestra accompaniment. Music by Jean Schwartz; words by Al Bryan and Grant Clarke. Published by Jerome and Schwartz Publishing Company.

1119 You're My Baby Premier Quartet

A crack-a-jack ragtime romp into which this great quartet of harmony jugglers have put their very best efforts. The air skips around from tenor to bass, with all sorts of humming effects in hot pursuit. Time, tune and talent have formed an invincible combination. Orchestra accompani- ment. Music by Nat D. Ayer; words by A. Seymour Brown. Published by Jerome H. Remick & Co., New York City.

1120 Remick' s Hits— Medley Overture, No. 12 New York Military Band

Just as the bell strikes twelve o'clock the graves open and the skeletons emerge to dance the won- derful "Skeleton Rag." Then follows the "Beautiful Doll" in snappy time, after which the lingering waltz time of "Somebody Else Will if You Don't;" then an abrupt change to the whirl of "That Navajo Rag" finally gliding into the beauties of "Moonlight Bay." A wonderful assembly of up-to-the- minute selections, spiritedly played. Jerome H. Remick & Co., New York City, publishers.

STANDARD— 35 cents each in the United States ; 40 cents each in Canada

10571 Passing Review — Patrol National Guard Fife and Drum Corps

A deservedly popular Record containing "Battle Cry of Freedom," "The Mocking Bird," "St. Patrick's Day" and various bugle calls, played with passing and approaching effects. The excellent work of the fifes and drums makes it a stirring selection.

10572 I'd Love to Live in Loveland With a Girl Like You Walter Van Brunt

This is unquestionably one of the most popular songs of the vaudeville stage, its catchy waltz time proving irresistible. Van Brunt sings it in capital style, to an orchestra accompaniment. Words and music by W. R. Williams; published by Will Rossiter of Chicago.

10573 Pucker up Your Lips, Miss Lindy Campbell and Gillette

Miss Lindy's pucker made a great "hit" when we issued it in the Amberol list — so much so that we have had the same capable singers record it for the Standard Records. Orchestra accompaniment. Music by Albert Von Tilzer; words by Eli Dawson. Published by the York Music Company, New York City.

10574 Mammy's ShufHin' Dance Billy Murray

This ragtime coon glide is one of the most popular songs that Billy Murray has sung in a long time. It is a very catchy selection performed in capital style and it is sure to find favor everywhere it is heard. Orchestra accompaniment. Melville J. Gideon, composer. Words by L. Wolfe Gilbert. Will Rossiter of Chicago, publisher.

10575 The Skeleton Rag Premier Quartet

Few eccentric ragtime songs have enjoyed the great success that this spooky piece has had. It is extremely clever, beautifully harmonized and performed to perfection by this talented quartet. Orchestra accompaniment. Music by Percy Wenrich.; words by Edward Madden. Publishers, Jerome H. Remick & Co.

Foreign List, September, 1912

FRENCH-CANADIAN AMBEROL— 50 cents each in the United States; 65 cents each in Canada

11650 (a) Obstination (//. de Fonienailks) ; (b) Un Canadien Errant, Piano Ace, Paul Dufault

11651 Sais — Tu ? (H. de Fontenailhs) Piano Accompaniment Joseph Saucier

11652 (a) Un doux lien (Delbruck) ; (b) Te Souviens — tu ? (Godard) Piano Ace, Joseph Saucier

11653 O Canada, Terre de nos Aieux (Lavallee) Orchestra Accompaniment Joseph Saucier

{Always specify on your orders whether you want Amberol or Standard Records.)

EDISON PHONOGRAPH MONTHLY FOR JULY, 1912 19

ITALIAN AMBEROL — 50 cents each, in the United States ; 65 cents each in Canada

7554 Stornelli Montagnoli (Mazzucchi) Orchestra Accompaniment Gennaro Pasquariello

7555 Carme tu nascjste per me (Capolongo) Orchestra Accompaniment Gennaro Pasquariello

7556 Peri-Pero (Buongiovanni) Orchestra Accompaniment Gennaro Pasquariello

7557 Ah! l'ammore che fa fa (DeCourtis) Orchestra Accompaniment Gennaro Pasquariello

12456 12457 12458

12459

12460 12461 12462

12463 12464

12465

14153 14154 14155

Foreign Records for July, 1912

BRITISH AMBEROL FOR JULY

A Collier's Child, Geddes Stanley Kirkby

Regimental Marches No. 2 National Military Band We Must Have a Song About the Isle of Man, Murphy

Florrie Forde Selection from "Der liebe Augustin," Fall

Alhambra Orchestra Seaside Swank, David fc? Zee Bobbie Naish

The Rosary, Nevin Sergeant C. Leggett

Let's Make a Night of it To-Night, Glover-Kind

Jack Charman You Never Know, Castling Clanden Roberts

Tell Them You're a Londoner, Godfrey & Williams

Billy Williams Unter den Linden — March, Cresse Alexander Prince

BRITISH STANDARD FOR JULY

Policeman's Holiday — Two-step, Ewing

National Military Band Yesterday, To-day and To-morrow, Wright

Albert Crawley Bom Bom Bom-Bay, Staunton & Flynn Florrie Forde

GERMAN AMBEROL FOR JULY

15247 Anna, was ist denn mit dir? Fall

Johann Strauss Orchester

15248 "Arie des Deland," Wagner Opernsanger Paul Seebach

15249 Der Himmel hangt voller Geigen — Duett, Fall

Lucie Bernardo & Opernsanger Erich Schroeter

15250 "Das haben die Madchen so gerne, " Gilbert

L. Bernardo and M. Kuttzer

GERMAN STANDARD FOR JULY

16245 Two-step tanst man heut', Gilbert

Johann Strauss Orchester mit Chor

16246 We steht denn das geschrieben? Fall

Mizzi Ceizzler & Walter Jankhuhn

16247 Waldandacht, Abt Elite Quartett

16248 Fraulein, konn'n Sie links 'rum tansen? Gilbert

Johann Strauss Orchester

FRENCH STANDARD FOR JULY

18202 La Veuve Joyeuse — Heure exquise, valse, Lehar

Georges Elval

SPANISH AMBEROL FOR JULY

8062 La Partida — Cancion Espanola, Alvarez

Felix de la Sierra

8063 El Guitarrico — Serenata, Soriano

Jose Frances

EDISON REPRODUCER PARTS, MODEL "R"

List Net

20603 Diaphragm with Crosshead 50 each .25

20482 " Gasket 20 " .10

20478 " Steel Washer 10 " .05

20479 " Paper Washer, Plain 25 doz. .12^

20480 " " " Cupped 25 " .12V2

20481-N " Clamping Ring 75 each .37^

3776 Reducing Ring with Limit Stop 1.00 " .50

8141 " " Screw 05 " .023^

3778 Reproducer Weight with Standard 80 " .40

218 " " Limit Screw 05 " .023^

219 " " Hinge Screw 05" .023^

220 " " Swivel Hinge 25 " .12^

637 " Button and Arm 1.50 " .75

3774 " " Arm Link.: t 05 " .02^

215 " " " Screw 05 " .02^

FRENCH-CANADIAN RECORDS

DIG up the French people in your territory and play these French Canadian selections for them. Dufault and Saucier are both very well known singers and their reputations are based upon actual achievements. Their voices are excel- lent and record very smoothly. The songs them- selves are beautiful and will appeal to a great many people through their musical beauty alone — the words are secondary in any song and of little importance to many persons. That sounds like a startling assertion, but did you ever hear of a beautiful poem being set to poor music and then

gaining popularity as a song? But there are innumerable beautiful melodies for which the most inferior words have been written, and yet the songs, through their musical supremity and despite the words, have won great popularity.

Therefore, although your easiest sales should be found among Frenchmen or people of French de- scent, any real music lover is a good prospect. Keep these Records "on tap" and play them for your various customers when they come in. If you have kept track of your customers you will know which ones are real music lovers.

Jobbers of Edison Phonographs and Records

ALA., Birmingham — Talking: Machine Co. Mobile — W. H. Reynalds.

CAL., Log Angeles — Southern Cal. Music Co. San Francisco — Pacific Phonograph Co.

COLO., Denver — Denver Dry Goods Co. Hext Music Co.

CONN.. New Haven — Pardee-Ellenberger Co.

D. C. Washington — E. F. Droop & Sons Co.

©A., Atlanta — Atlanta Phonograph Co. Waycross — Youmans Jewelry Co.

IDAHO. Boise — Eilers Music House.

ILL., Chicago — Babson Bros.

Lyon & Healy.

James I. Lyons.

Rudolph Wurlitzer Co. Peoria — Peoria Phonograph Co.

Putnam-Page Co., Inc. Quincy — Quincy Phonograph Co.

IND., Indianapolis — Klpp-Link Co.

Phonograph

IOWA, Des Moines— Harger & Blish. Sioux City — Harger & Blish.

MAINE, Bangor — S. L. Crosby Co.

Portland — Portland Sporting Goods Co.

HD„ Baltimore — E. F. Droop & Sons Co.

MASS., Boston — Eastern Talking Machine Co. Iver Johnson Sptg. Goods Co. Pardee-EUenberger Co. Lowell — Thomas Wardell.

MICH., Detroit — American Phono. Co. Grinnell Bros.

MINN., Minneapolis — Laurence H. Lucker. St. Paul — W. J. Dyer & Bro. Koehler & Hinrichs.

New York City— Blackman Talking Ma- chine Co. J. F. Blackman & Son. I. Davega, Jr., Inc. S. B. Davega Co. Greenhut-Siegel-Cooper Co.

Oswego — Frank E. Bolway. Rochester — Talking Machine Co. Syracuse — W. D. Andrews. Utica — Arthur F. Ferriss. William Harrison.

OHIO, Cincinnati— Rudolph Wurlitzer Co. Cleveland — Laurence H. Lucker. Columbus — Perry B. Whitsit Co. Newark — Ball-Fintze Co. Toledo — Hayes Music Co.

OKLA., Oklahoma City — Schmelzer Arms Co. OREGON, Portland — Graves Music Co.

PENNA., Philadelphia— Louis Buehn & Bro.

C. J. Heppe & Son.

Lit Brothers.

Penn Phonograph Co.

H. A. Weymann & Son. Pittsburg — Louis Buehn & Bro. Scranton — Aekerman & Co.

Technical Supply Co. Willlamsport — W. A. Myers.

R. I., Providence — J. A. Foster Co. J. Samuels & Bro.

TENN., Memphis — F. M. Atwood. O. K. Houck Piano Co.

TEX., Dallas — Southern Talking Machine Co. El Paso — W. G. Walz Co. Fort Worth — L. Shepherd & Co. Houston — Houston Phonograph Co. San Antonio — H. C. Rees Optical Co.

UO„ Kansas City — J. W. Jenkins' Sons Music Co.

Schmelzer Arms Co. St. Louis — Silverstone Talk. Mach. Co.

UTAH, Ogden — Proudflt Sporting Goods Co. Salt Lake City — Consolidated Music Co.

VT„ Burlington — American Phono. Co.

MONT., Helena — Montana Phono. Co.

NRB., Omaha — Shultz Bros.

N. H„ Manchester — John B. Varlck Co.

N. J., Hoboken — Eclipse Phono. Co. Newark — Edisonia Co. ■ Paterson — James K. O'Dea.

M. Y., Albany — Finch & Hahn. Buffalo — W. D. Andrews.

Neal, Clark & Neal Co. B&mira — Elmira Arms Co. Gloversville — American Phono. Co,

VA., Richmond — C. B. Haynes & Co.

WASH.. Seattle — Eilers Music House. Spokane — Graves Music Co.

WIS., Milwaukee — Laurence McGreal.

CANADA* Quebec— C. Robitallle.

Montreal — R. S. Williams & Sons Co., Ltd. St. John— W. H. Thorne & Co., Ltd. Toronto — R. S. Williams & Sons Co., Ltd. Vancouver — M. W. Waitt & Co., Ltd. Winnipeg — R. S. Williams & Sons Co., Ltd.

Babson Bros. Calgary — R S, Williams & Sons Co., Ltd.

M

I

^/fe EDISON PHONOGMPH

MONTHLY

VOL. X

August, 1912

No. 8

THIS, undoubtedly one of the most unique pictures in the world, shows Mr. Edison throwing over the first strike in the ball game which constituted part of the program of the Edison Field Day, held July 16th. The camera shows that the inventor entered into the spirit of the occasion with the same vigor which has always characterized his action.

"XD/Te EDISON PHONOGRAPH MONTHLY

CONTENTS FOR AUGUST, 1912

The Four-Minute Recorder and New Shaving Machine . 3

Ingenuity Silk Amberola ...... 5

Amberola III Booklet ....... 5

Edison Window Displays ...... 6

Where There's a Will There's a Way .... 7

Amberola III 8

New Edison Artists ........ 9

Harvey Hindermyer's Itinerary . . . . . 11

Amberola III Fits Pocketbooks . . . . .11

The Other 13,000 12

A Clever Advertisement ....... 12

Record Return Guide for August ..... 13

Edison Jobbers Entertained ...... 13

Are They Passing You By? . ... 14

Boost the New Home Recording Outfit (Ready-made

Electro No. 24) . . .... IS

New Edison Records . .... 16

Foreign List, August, 1912 19

Edison Reproducer Parts, Model " S " . . . 19

Jobbers of Edison Phonographs and Records . . .20

THE EDISON PHONOGRAPH MONTHLY

Published in the interests of

EDISON PHONOGRAPHS AND RECORDS

BY

THOMAS A. EDISON, Inc.

ORANGE, N. J., U. S. A.

NATIONAL PHONOGRAPH CO.. LTD., VICTORIA ROAD. WILLESDEN. LONDON, N. W.

THOMAS A. EDISON. LTD. 364-372 KENT STREET, SYDNEY, N. S. W.

COMPANIA EDISON HISPANO-AMERICANA, VIAMONTE 515, BUENOS AIRES.

EDISON GESELLSCHAFT. M. B. H. 10 FRIEDRICHSTRASSE, BERLIN.

COMPAGNIE FRANCAISE DU PHONOGRAPHE EDISON, 42 RUE DE PARADIS, PARIS.

Volume 10

AUGUST, 1912

Number 8

THE FOUR-MINUTE RECORDER AND NEW SHAVING MACHINE

OX August 1st, 1912, we will begin shipment of the new Home Recording Outfit, consisting of a four minute Recorder, three blank Records and a hand shaving machine. This is the first of our announcements concerning the new Fall line and we are confident that Dealers everywhere are thoroughly alive to its possibilities.

The four minute recorder and the new shaving machine form an addition to the Edison line, the value of which cannot be overestimated. Up to this time the field of exploitation of a great exclusive Edison feature — Home Recording — has been limited to two-minute Records and the cheaper machines. But the wonderful popularity of the Amberol Records and the wide sale of machines ' which played these selections only, rendered imperative the devising of a four-minute recording apparatus. We have, therefore, been working silently and patiently upon this device for a long time, care- fully perfecting every little detail before making any announcement whatsoever. Now, however, we are prepared to place upon the market the only instrument of its kind in the world. '

That is a great big fact that every' Edison Dealer should nail down and never let it get out of his sight. He has a talking point upon which no other Dealer can meet him. Start talking Home Record- ing and your competitor has nothing to say.

And there is a good deal to be said on the sub- ject when you once begin to think about it. It is a very reasonable assumption that no family will consider buying a Phonograph unless at least one member of that family is fond of music — and there are very few families in which the love of music, be it ragtime or classical, does not somewhere find existence. Now it is also true that in a vast major- ity of these music-loving families there is some genius — alleged, budding or in full bloom — that craves an opportunity to startle the world. In fact, there are very few of us who, if we can hum

a tune, scrape it out on the violin, pick it on the mandolin, plunk it on the banjo or bang it on the piano — if we can do any one of these or similar things there are few of us who do not have a modest notion that if we just had the time to study a little we would be excellent musicians. At any rate we are rather proud of our ability and would like to make the most of it.

Home Recording can be made a big feature in this development. The amateur can play or sing into the Edison and it will repeat exactly every fault, great or small. And it is much more trust- worthy than the ear of the performer whose atten- tion is centered upon the producing of the sounds and, therefore, fails to note or to retain every minor detail. But the use of the Edison permits the singer or player to abandon himself to the actual performance and then to concentrate all his attention upon the result as it is reproduced by the machine, many times if desired. Records can be made at stated intervals and preserved for the purpose of comparing and noting various degrees of improvement. And the singer or player can work independently of everyone, for the Edison is always ready, never impatient and concentrates absolutely upon the business in hand.

Although this method of self-improvement is available for any person who has a working knowl- edge of some musical instrument, it is equally useful for the most gifted artist of the professional stage. There is no musical aspirant, great or small, who cannot derive great benefit from this com- parative method of study.

And then there is the purely domestic side of the story which appeals to every family — the preserving of the voices of the various loved ones. What wouldn't you give to-day if you could hear the voice of a dearly beloved grand parent, your father, mother, or perhaps a brother or sister who has passed on to the long rest? How interesting

EDISON PHONOGRAPH MONTHLY FOR AUGUST, 1912

it would be to take that wonderful baby's first classic protests against the injustice of having been born, and then on each succeeding birthday to get out the Record and add a few more lines, the first words, a few sentences, the marvelous nursery rhyme and so on. What a prize that Record would be — and what damning evidence when the callow youth contemptuously declares the Jones baby to be a public nuisance.

The Edison is in truth a vast improvement over the old family Bible idea of keeping the family history in outline, for the Phonograph makes each member of the family a living thing — not a written name. It imparts to these precious household records a vitality which they could obtain in no other way.

The Four Minute Recorder is valuable to the Dealer because it gives him an entirely new line to talk about whenever a customer drops in to his store. Of course, you cannot expect to interest your old customers in the various new Phonograph models as they come out. Having bought one style, they will ordinarily keep that machine for a number of years. But every owner of an Edison is by that fact a prospective purchaser of the new Recorder. Particularly if he has owned the machine long enough for the novelty of its possession to wear off, the Recorder will add a new interest and double the value of his purchase — incidentally it will boost your Record business with him as his interest is reawakened.

As regards the prospective purchaser of an Edison, your sales arguments are greatly strength- ened— almost doubled. If he buys an Edison he will be able to derive just twice the enjoyment from it that the purchaser of any other talking machine can derive. Not only can it be made a great help in the study of music and elocution, but it also affords unlimited opportunity for fun and enter- tainment.

What fun it is to make solos, duets, quartets, instrumental Records, monologues, etc., just in the family circle or amid a goodly number of jovial friends! How the children would enjoy "speaking their pieces" into the Phonograph! We are soon to devise a set of games to be played through the medium of the Home Recorder and they will fur- nish amusement for young folks and old folks alike. That is why the new device means so much to every Dealer — because he has all these things to talk about in addition to the selling arguments of his competitors. Moreover it is a highly interest- ing and a most appealing subject which kindles the imagination of the prospect.

Another great feature of the new Four Minute Recorder is the difference in material used in constructing the Record itself. Whereas the old wax Record was rather soft, this new one is quite hard and durable. The only objection to the old

Record was that, after it had been played several times it began to show signs of wear and lost its distinctness. The new composition overcomes this difficulty and makes a very lasting selection which can be played a great many times before showing any indication of faintness. This is a very important point, particularly for musical students and for people who are anxious to preserve the voices of friends or relatives. The former can repeat over and over again any selection which they are particu- larly anxious to compare and study, while the latter are enabled to hear frequently the Records which they wish to perpetuate without any danger of injuring the naturalness of the tones.

In calling the new product a "Four Minute Recorder" we are apt to think only of its adapta- bility to machines playing Amberol Records. Not only is this true but it is equally true that the new Records will record four minutes each. Just as the Amberol doubled the playing capacity of the Standard Records these blanks double the recording capacity of the old. The importance of this feature is emphasized to us by numerous requests which we have had for just such a Record. Notable among these was one Trom the Borrowed Time Club, each member of which has passed the three score years and ten. The writer of this inquiry stated that the "old boys" liked to ramble on so much that they had great difficulty in confining them to two minutes. Doubling the capacity of the Records also has its advantages to musicians and readers who are thus enabled to put an entire selection upon one Record.

But we have not considered another cardinal point in this new device — the Hand Shaving Ma- chine! Many Edison owners did not buy the old two-minute Recorder or if they did buy it, lost interest because they were compelled to take their blanks to the Dealers in order to have them shaved. As a matter of fact a great many Dealers never had a shaving machine in their stores and did not, therefore, make any attempt to push the old Recorder.

But with the new apparatus we offer at a very moderate price, a complete Hand Shaving Machine which enables each owner of the new Recorder to shave the blanks at home, at his own convenience and just as frequently as he wishes. He is inde- pendent of every consideration save his own inclina- tion. With a very small supply of blanks he can do an almost unlimited amount of recording instead of rushing to the Dealer's every time he fills the Records.

In the case of the old arrangement, if the Edi- son owner happened to have a party of friends drop in on him unexpectedly at a time when he had used all his blanks, it was a question of rushing to the Dealer's and having the Records shaved or foregoing the immense pleasures which the Home

EDISON PHONOGRAPH MONTHLY FOR AUGUST, 1912

Recording affords. The New Shaving Machine permits the host to have his blanks ready at a mo- ment's notice.

The Shaving Machine is an extremely simple affair proven by exhaustive tests to be absolutely dependable, meeting the most exacting require- ments. It can be operated by any child as it is simply a matter of turning the mandrel crank and pressing the lever which applies the knife to the Record.

As the Recorder has been designed to fit the speaker arms holding models "C," "H" and "K," we supply an Adapter Ring to fit speaker arms holding models "N" and "0." It is listed as an "extra" at 50 cents.

The complete outfit, consisting of Shaving Machine, Four Minute Recorder and three Blanks, lists at $8.00.

The various parts are listed individually as fol- lows:

Home Shaving Machine 34.50

Four Minute Recorder 3.00

Shaved Blanks, each 20

For the Opera and Amberola a special Recorder arm and Horn are supplied at 31-25 and 50 cents each respectively.

We have prepared a special sixteen page booklet "Making Records at Home," illustrating the various new parts and showing the correct position for different forms of recording. Write for Form 2216.

"T^NCLOSED herewith you will find two pro-

l"v grams which I think will interest you very much. I wish I could put upon paper the multitude of favorable comments which I have received upon the use of the Amberola for these two affairs so widely different in character. In both instances it saved the expenditure of twenty-five or thirty dollars and gave even better satisfaction than hired musicians would have.

You will note that both of these organizations comprise the very best people whose appreciation means much.

The Amberola was especially appropriate in the memorial service, rendering a quiet dignity to the occasion that could not have been attained without the expenditure of a prohibitive sum for equally satisfactory singers."

The above letter is quoted from Robert C. Peck of the A. S. Cook Company of Woonsocket, R. I., who loaned an Amberola to the Composite Club of Urbridge, Mass., upon the occasion of ladies' night held under the auspices of the Club. The other occasion referred to is the "Council of Sorrow" of the Roger Williams Council No. 8, Order of United American Mechanics, which was held in Woon-

socket. In each instance a printed program con- tained an excellent list of Records prepared by Mr. Peck. We have said a good deal on this sub- ject in the Monthly from time to^time, and it is highly gratifying to find such a wide-awake con- cern as the Cook Company enthusiastic over the very thing we have been advocating. Not only did the Amberola make many friends on both occa- sions, but it also was the subject of very compli- mentary notices in the local papers — always a good boost.

INGENUITY SELLS AMBEROLA

THE following letter from the Silverstone Talking Machine Company of St. Louis, Mo., shows what a little inventive genius will do towards solving a rather difficult sales problem:

"We desire to advise you that we have sold an Amberola, owing to the fact that we were enabled to arrange the machine to suit the conditions. Mr. Thomas Knoble of East St. Louis has a mem- ber of his family whose hearing is defective, and he has asked us if we could arrange the machine so that this person could hear the Records while they were playing for their own pleasure. If so, he promised to buy immediately.

As this may be of some benefit to some Dealer who may have to arrange for the same conditions, we advise how this was done.

A hole about t$ of an inch was bored in the repro- ducer about one inch from the end, and a thread attached to the same, then a metal connection for the dictating machine was cut down and threaded to fit the hole. A rubber tube being fastened to the end, the individual could listen through the hearing tube, while the machine was playing through the horn. When not being used the small thumb screw could have cut off all sound escaping through the rubber connection. Mr. Knoble advises that the machine works satisfactorily in every way with this arrangement."

AMBEROLA III BOOKLET

WE have prepared an especially artistic four page pamphlet describing the Amberola III. It is four inches by nine, with a simple, dignified cover, containing a small appropriate drawing. Page two is devoted to a large cut of the new model, showing its chief features to excellent advantage. The remaining two pages contain a detailed description of the mechanism and cabinet. A very attractive two-color border adds to the general appearance of the folder. This booklet is Form 2225.

Dealers will observe that the September Supplement marked the end of the Stand- ard Record List, as the October Supplement contains only Amberol Records.

EDISON PHONOGRAPH MONTHLY FOR AUGUST, 1912

Edison Window Displays

EDISON WINDOW DISPLAY— No. 22 A, B, C

IT has been suggested by Dealers and Jobbers that we publish our monthly window displays two months in advance, in order that they may have thirty days to solicit orders and thirty days for delivery. We have decided to give this plan a trial at once. This display No. 22 will be shipped to reach all Dealers who order promptly on or before September 25th, 1912.

Salesmen and Jobbers please note that you have thirty days or more to solicit orders. Give this your attention and increase the sale of Edison Displays.

Description, No. 22A. — The entire setting as shown requires a set of large Edison display fixtures (Price 39.00). The design is priced as shown at $4.00 making the price complete with large fix- tures $13.00. This is the outfit to recommend to those having windows nine feet wide or more. Those who now own a set of large fixtures, need only purchase the design as shown at $4.00.

No. 22B. — Without the two outside sign post the display requires small Edison display fixtures (Price $5.00). The central design and two pedestal fronts are priced at $2.50 making the price complete with small fixtures $7.50. This is the outfit to recommend to those whose windows are six feet wide or less. Those who now own a set of small fixtures, need only purchase the central design and two pedestal fronts at $2.50.

No. 22C. — For Dealers whose windows are very small we recommend the center screen only (Price $2.00). It makes a splendid background and will stand alone. No fixtures required.

GENERAL DESCRIPTION

You will note from the previous explanation that this display has been designed in such a manner as to be used in three separate ways. Complete as it is shown, for Dealers who have

EDISON PHONOGRAPH MONTHLY FOR AUGUST 1912

large windows (Price 24.00). The central screen and two pedestal fronts for small service fixture users, at $2. SO (the two sign posts at either side are omitted) and the central screen only so arranged that it stands alone without fixtures and can be used in windows as small as four feet wide, at 32.00.

Be sure to designate by the affix A, B or C, which setting you desire.

In coloring this display we have used the best

known airbrush inks in brown, yellow and green, colors that are least affected by sunlight. The result is a rich, harmonious setting, perfectly in keeping with the finish of the cabinets and a setting that any Dealer will be proud to display.

A single display such as this could not be pro- duced for less than 312.00. Are you not fortunate, to be offered such splendid material at one-third its actual valuer

WHERE THERE'S A WILL THERE'S A WAY

THERE isn't a man in business to-day, who has a show window at his disposal that does not realize that he must make some effort to attract trade through intelligent use of the space behind the plate glass. How much he expends in this direction and how attractive his dis- plays are, depend upon his progres- siveness.

If he has grit, nerve and ambi- tion he spends enough to really make his produc- tions more notice- able than those of the fellow mer- chants. By so do- ing he " corners " the lion's share of the trade in his locality. The larger he grows the more he expends until today the large stores spend thou- sands of dollars an- nually to keep their show windows attractive.

But this article deals with the small merchant of limited

capital. The smaller the store the more "time" and less "money" to expend. We propose to offer suggestions each month to this sort of Edison Dealer. The displays 'we show are those that can be arranged by any Dealer with "time" at a trifling expense. The accompanying photograph shows a setting that is built from the material carried by every Dealer. Surely it is more pleasing and attractive than the average Dealer's present effort.

Here are the simple directions necessary to con- struct it. Follow them carefully, study the photo- graph and if successful send us a photo for publica- tion. Improve this setting if you have accessories

that will aid you. The Amberol record cartons are built up by placing a square of 8 in. by 8 in. heavy card- board between each set of four. A board neatly cov- ered 4 ft. 6 in. long by 4 in. wide rests across the top of these columns. Get your local sign painter to make a sign similar to the one reading "Read the new Edison list" and place as shown. Set the machine on a cov- ered box orpedestal 18 in. high. Fasten a string with weight on end to center of the price ticket and by dropping the weight in the horn the ticket is held in place. Get a sheet of poster board 22 by 28 inches and to this paste the monthly bulletin sheet placing it as shown to hide the box on which ma- chine rests.

Use the flowers if you see fit, perhaps you can borrow some artificial ones from somebody's spring opening display, or secure asparagus vine from the florist. The green will prove very refresh- ing and add much to beautify the setting.

Don't you really think this idea is worth trying? Don't you know that it will sell Records?

8 EDISON PHONOGRAPH MONTHLY FOR AUGUST, 1912

AMBEROLA III

AMBEROLA EXCELLENCE MINUS AMBEROLA COST

YOU cannot afford to overlook the newest

Edison Model, the AMBEROLA III. It is one of the best selling propositions we have ever offered and is the answer to the problem of obtain- ing a handsome hornless Phonograph at a very rea- sonable price. The mech- anism is the same as that of the already famous "Opera" model: moving mandrel, stationary repro- ducer, automatic stop, etc. This machine has the new model "L" reproducer which plays four-minute Records only. The double amberola hi

spring motor operates a direct worm and gear drive, discarding belt and pulleys.

The accompanying cut shows the handsome cabinet of this new model which is finished in mahogany (piano or dull) and golden or weathered oak.

List Price, $125.00 in the United States; $150.00 in Canada

See Page 14 of July Phonograph Monthly for Our Electro Offer Covering the Amberola III

THIS MODEL IS NOW OBTAINABLE FROM JOBBERS' STOCKS

EDISON PHONOGRAPH MONTHLY FOR AUGUST, 1912 9

New Edison Artists

^gt:

ANNA CASE

H. E. HUMPHREY

C. W. HARRISON

MARGARET KEYES

ANNA CASE {Lyric Soprano)

THOSE who follow with interest the important events of the musical world are already familiar with the fact that Andreas Dippel in the Spring of 1909, upon hearing Anna Case sing at a Philadelphia musicale was so impressed by her voice that he engaged her at once as a member of the Metropolitan Opera Company of New York. At this time Miss Case was but twenty-one years of age, had received none of the backing which is frequently afforded young singers and had com- pleted her entire musical education in New York. It was therefore no small triumph for this compara- tively unknown girl to sing her way into one of the most famous musical organizations in the world. But to realize that the honor was richly deserved, one need but hear her wonderful voice, soaring to the lofty heights of F, flowing smoothly, sweetly, with never an effort. Blessed with rare personal charm and beauty, Miss Case embodies in her work a boundless enthusiasm, a highly developed artistic temperament and an unusual appreciation of musical values. Her voice, always completely under control, shows the unmistakable effect of intellectual development on the part of the singer; one feels not only the appeal to the senses but is conscious also of a mental stimulus.

Miss Case's extensive repertoire includes roles in "Carmen," "Pagliacci," "Rigoletto," "La Boheme," "Tannhauser," "Lohengrin," "Walky- rie" and other operas, together with a large list of arias, songs, ballads and oratorios. She has sung

in a goodly number of eastern cities where she has been unreservedly hailed as one of the sweetest and most effective singers that these various cities have ever been privileged to hear. Her every appearance has been the occasion of a re-engagement — surely the highest compliment which can be paid to any artist.

Nor does Miss Case suffer one whit by comparison with her more experienced contemporaries of the Metropolitan Company for at a large concert in which she appeared with several of the most famous Metropolitan singers she scored a very complete personal triumph.

Without musical talent of the very highest order, expertly developed, a career such as hers would be an impossibility and it may be safely predicted that with increasing years and wider experience Miss Case is destined to fill one of the greatest places in musical history that the world has ever seen. We therefore believe that the securing of a contract with her is a subject for congratulation not only to this Company, but to every Edison Phonograph owner.

MAGARET KEYES

{Contralto)

MARGARET KEYES, one of the most promi- nent contraltos in this country, began her professional career under circumstances from which the average novice would shrink, for her debut was made in an extended tour of the United States and Canada with Enrico Caruso. But be

10 EDISON PHONOGRAPH MONTHLY FOR AUGUST, 1912

it said to the everlasting credit of the then beginner that she won a signal success and was everywhere most enthusiastically received.

She has sung two tours with the Theodore Thomas Orchestra and has also appeared a number of times with the great Boston, New York and Minneapolis Symphony Orchestras. Having sung twice at the famous Worcester Festivals she was prevented from accepting a third successive invi- tation by a tour abroad.

Miss Keyes has sung in recitals in every important city in the United States gaining a country-wide reputation as a singer of rare ability. Her reper- toire is unusually extensive embracing many difficult oratorios and operatic selections for con- cert work, together with a vast number of French, German, Italian and English songs.

On two occasions she has substituted very suc- cessfully for Mme. Schumann Heink, once at St. Louis with the Apollo Club and again at Philadel- phia with the Boston Symphony Orchestra. Upon both occasions the press was lavish in its praise of the gifted contralto.

Miss Keyes' great popularity and enviable repu- tation gain added significance when one learns that she is entirely American taught, having studied under the very capable direction of Hattie Clapper Morris of New York. Endowed with a great natural gift, Miss Keyes has by untiring study developed her voice until it is one of the clearest, deepest and most pleasing that the public is privi- leged to hear. Of a strongly sympathetic nature, thoroughly devoted to her art, absolute mistress of her wonderful voice, Miss Keyes has personality plus and is indeed the type of successful singer after whom budding young singers would do well to pattern.

This issue announces Miss Keyes' second Edison Record, a beautiful example of her great musical genius and we are confident that the public will receive the announcement with the same pleasure with which we make it.

CHARLES W. HARRISON

{Tenor)

THE thousands of Edison owners who have been captivated by the magnetic voice of Charles W. Harrison will undoubtedly be interested to know something of this gifted young singer's career.

A native of Jersey City, he began his musical education at the age of sixteen, under Leo Kofler. The following year he entered the choir of St. Paul's Chapel Trinity Parish, New York. Up to the past year his work has been confined princi- pally to church singing but, in the short time which he has devoted to concerts and recitals he has gained a pronounced and well-deserved success.

Mr. Harrison has been strongly urged to take up an operatic career, many competent critics agreeing that the quality of his voice is unexcelled by that of any voice which is heard on the stage to-day. He has never in one sense been a profes- sional singer as he has always remained in business, but he is shortly to devote his entire time to music in order that he may gain the rewards which are so justly his.

Mr. Harrison has been engaged as soloist at the Brick Presbyterian Church, Fifth Avenue, New York, and at the Chautauqua summer schools. He has appeared at various times in local perfor- mances of light operas and musical comedies, always adding to his laurels upon each occasion.

The voice is notable for its freshness and vivid- ness of tone — it has life, is absolutely free of the deadly monotony of so many tenor voices and responds perfectly to the sympathetic touch of the singer. It has power, but never to the detri- ment of tonal purity and sweetness. That it has a remarkable range is shown by the fact that he has astounded and delighted many audiences by the consummate ease with which he reaches high D flat in "Cujus Animam." But what need is there to tell Edison owners of the beauties of Mr. Harri- son's voice when he has already, in the compara- tively short time in which he has been on our staff, gained a popularity second to none?

HARRY E. HUMPHREY

BORN in San Francisco, Cal., in the late 70s, Mr. Humphrey began his stage career at the Old Grand Opera House in that city. He came east in 1901 and joined the Murray Hill Stock Company, which at that time numbered among its members such well known artists as Dorothy Donnelly, Frances Starr, Laura Hope Crewes and Daniel Bandman. The following season was spent with the Whitney and Knowles produc- tion of "Quo Vadis."

In 1904 Mr. Humphrey was under the manage- ment of Charles Frohman supporting William H. Crane in a revival of "David Harum." The following seasons were spent successively with A. H. Woods, Corse Pay ton, and with his own com- panies in Canada and Bermuda. In 1910, Mr. Humphrey appeared with Wright Lorimer in "The Shepherd King" under management of William A. Brady and he spent the season of 1911-12 touring the Orpheum Circuit managing and playing the principal part in "Scrooge," an adaptation from Dickens' "Christmas Carol."

With this extensive dramatic experience Mr. Humphrey is enabled to impart to his reading a wonderful realism and thorough conviction. A student and profound admirer of Mark Twain

EDISON PHONOGRAPH MONTHLY FOR AUGUST, 1912 11

and a native of California, he enters into the spirit of " Buck Fanshaw's Funeral " as only one thorough- ly familiar with the author and the people of whom he wrote could possibly do. His diction is that of the carefully trained actor and enables one to follow the humorous words with absolute ease.

ARCHIE ANDERSON

(Baritone)

ARCHIE ANDERSON is admitted to be facile frinceps as a maker of Scottish baritone Rec- ords but besides this he has had a varied experience.

He received his musical training in Glasgow, making his debut there with the Scottish Orchestra. Soon he toured with Mdmes. Kirkby Lunn and Marie Roze, and played juvenile lead with Edna May, the famous heroine of "The Belle of New York." He has also appeared at important con- certs at Queen's Hall, the Crystal Palace, and elsewhere, always with pronounced success.

There are modern so-called Scotch songs, but Mr. Anderson limits himself to the genuine ballads which delighted our forefathers, those which are informed with the spirit of the race and with the ingenious traits which make them beloved of all men.

Mr. Anderson's initial effort is Lady Nairne's famous song, "Will Ye No' Come Back Again?" Amberol No. 12,471, and is reviewed in the October list on page 19 of this issue.

HARVEY HINDERMYER'S ITINERARY

FOR the benefit of those Dealers who will be interested and willing to profit by the infor- mation, we are publishing the schedule of a tour which Harvey Hindermyer will make with the Lotus Glee Club. With a well established reputation as a concert singer, the, popular Edison tenor is certain to add to his laurels during this trip. Many who hear his clear virulent tones upon the concert stage will be anxious to repeat the pleas- ure and it is up to the Dealers to say whether or not they shall fulfill that desire. There is no question about Mr. Hindermyer's scoring a big triumph at every place in which he sings. Are you going to seize opportunity by the front hair before this otherwise bald-headed party gets by? If so, get out Standard No. 9614, "She Was a Grand Old Lady;" Amberols No. 348, "Hello Mr. Moonman, Hello;" No. 1054, "I Am With You;" No. 1075, "As We Parted at the Gate" and Stand- ard No. 10569, "The Roses, the Robins and You," the first two of which are solos by Mr. Hinder- myer, the last three being duets with Donald Chalmers.

Why not place a placard in your window or run ads in your local paper to the effect that Harvey W. Hindermyer, the Edison tenor, will sing at the

Opera House on such-and-such an evening

and at your store every afternoon (and possibly an evening or so) during the following week, through the medium of the Edison?

Or you might suggest that Harvey Hindermyer, whose magnificent voice charmed everyone who heard him at the Smithtown Hall last night, will not be in Smithtown again for at least a year and possibly will never appear there again. But he will sing in Hustler's Music Store, etc.

Find out, if possible, the names of several per- sons who attended the concert — people who do not own Edisons. Then write them a letter something like this:

I was very glad to see you at the Lotus Club concert last night as it showed that you are interested in good music. You were undoubtedly charmed by the singing of Harvey Hindermyer whose remarkable voice made such a great impres- sion upon everyone in the hall. You will be interested to know that Mr. Hindermyer has made some excellent Records on the Edison Phonograph which we will be delighted to play for you if you will call at our store at such-and- such a time or at any time which you may find convenient.

There are also many other beautiful Edison Records which you as a music lover will be very interested to hear.

If this letter is not exactly what you want you can easily improve upon it yourself, but at any rate make the experiment. It will cost you a few cents and ought to "start something."

The itinerary is as follows:

Bellefontaine, Ohio — August 1st, 2d. Cuyahoga Falls, Ohio — August 4th, 5th. Boulder, Colo.— August 7th, 8th. Remington, Ind. — August 10th, 11th. Monmouth, III. — August 16th, 17th. Mt. Vernon, 111.— August 18th, 19th. Plattsburg, Mo.— August 23d, 24th, 25th.

AMBEROLA III FITS POCKETBOOKS

DON'T lose sight of the Amberola III for one moment. If you have had an Amberol "B" in your store you know how many people have been fascinated by it, but could not afford the price. They fully appreciated the machine but it simply was beyond their pocketbooks. The Model III is probably within their reach.

It is with deep regret that we announce the loss of Hermann Dyuke and Anton Nelson, both of whom were killed in the awful tragedy at Corning, N. Y., on July 4th. The former was head of our employment department and the latter was a mem- ber of the shop forces, both occupying responsible positions which they filled most capably.

12 EDISON PHONOGRAPH MONTHLY FOR AUGUST, 1912

The Other 13,000

This very interesting photograph shows the "Horn of Plenty" float with which the Auburn Music Co., of East Auburn, CaL, won second prize among the business floats. This up-to-date organization uses the automobile pictured here to cover its Edison territory. Don't overlook the window display in the back-ground — it is probably one of the factors which made that machine possible.

A CLEVER ADVERTISEMENT

WJ. DYER & BROS., Edison Dealers in # St. Paul, Minn., have been vigorously pushing the Home Recording feature, and they may look for greatly increased results with the advent of the new four-minute recording device. We have received a sample of the kind of advertising that these enterprising people are doing in the local papers, and we quote it here in order that other Dealers may profit by their originality and cleverness:

THE SPOKEN LETTER

A certain Scottish maiden who had been brought to America when a wee baby grew up in St. Paul to be a beautiful young lady of eighteen with a fine soprano voice. Her fond grandmother in Scotland

naturally deeply interested in her progress had been told by letter of her learning to sing. A photo- graph of the fair maid of eighteen had been sent to the grandmother of eighty so with that and the letters back and forth, the two felt pretty well acquainted and, indeed, an affectionate intimacy existed between them. Now, the grandmother in Scotland was most anxious to hear her dear bonnie lassie sing, and Science, the modern fairy, granted her wish in the twentieth century way. Instead

of making a journey to Scotland, Miss simply

walked into Dyer's store in St. Paul and sang her songs into a Phonograph and the Record was then carefully packed and mailed to Scotland when the grandmother placed it on her Phonograph and heard each song just as it had been sung the week before! You can imagine how delighted she was. Anyone can send "spoken letters" the same way. We have set apart a room in our Phonograph department, where you can come and talk your

EDISON PHONOGRAPH MONTHLY FOR AUGUST, 1912 13

letter or sing your song or play your violin, and send the Record of it away by mail to some one who would particularly like to hear your voice letter- gram. We charge you only the cost of the Record blank, packing and postage, 35c in all. Come in and try it. W. J. Dyer & Bro., 21-27 W. 5th St.

«Q.£du> on*

I AM an enthusiastic owner of an Edison Machine, of which I make good use by taking in house parties and anniversaries. I average three par- ties a week from September 1st to June 1st. Before the Chelsea fire I had 184 Records, but I started in again by getting a new machine which is a Home Model with both attachments. I have now 150 two-minute Records and 50 four-minute Records. I get new ones every month. At a number of places where I have taken the Phonograph, the people have been so impressed with my selections' that they now own Edison Machines of their own. I can truthfully say that anybody who has an Edison ought to be proud of it, for I couldn't be without one. I want to be a booster at any time or any place by putting in a good word for your Phonograph. — Samuel F. Jenkins, Everett, Mass. This letter suggests a rather novel way of putting the Edison to practical use. Dealers might also turn the suggestion to good account by supple- menting this sort of work to their regular concerts and recitals.

RECORD RETURN GUIDE FOR AUGUST

After August 1st, 1912, United States M to Z Jobbers may return to the factory for credit under the terms of the current 10 per cent. Record Ex- change plan, Edison Amberol and Edison Standard Records listed up to and including the numbers given in the following table:

) Group AMBEROL STANDARD

Grand ( $2.00 40044

Opera f 1.50 35021

) 1.00 30047 B-112

Domestic 764 10510

British 12340 14074

French 17116 18174

German 15191 16203

Italian 7515 20615

Hebrew 10013 21034

Spanish 8041 21282

Filipine 8018 21266

Mexican 6142 20373

Portuguese 5093 19490

Argentine 7112 19784

Cuban None 20711

Porto Rican 8511 None

Swedish 9401 20551

Bohemian 9806 16547

Hungarian 11003 20722

Norwegian 9200 19900

Polish None 10708

Belgian None 18480

Danish None 15800

Holland-Dutch None 18472

Welsh 12203 12338

Hawaiian 11504 20716

Japanese None 12826

Chinese None 12768

Finnish 11556 20728

Russian 11206 20731

The Opera, Amberola III, Four-minute Recorder and Hand Shaving Machine — something for you to get busy with. Don't lose any time; start now.

EDISON JOBBERS ENTERTAINED

ON July 5th and 6th, we had the pleasure of entertaining a large number of loyal Edison Jobbers at the Edison Building, No. 10 Fifth Avenue, New York City. The first floor was given over to the exhibition of various new machines and appliances, the second floor served as a con- cert hall and demonstration room and the top floor was turned into a miniature theatre in which the Home Kinetoscope held forth.

The exhibit comprised in all forty-six types, inclusive of various styles and finishes, the list prices ranging from 3450 to #60. Among the import- ant displays were the new disc machines and Rec- ords, the Amberola III and other types of con- cealed horn cylinder models, a new cylinder Record, a steel cabinet Dictating Machine with a pneumatic speaking tube trip and an automatic correction device with a celluloid card replacing the former paper slips. A new cylinder reproducer with a diamond point attracted very favorable notice, the tone being exceptionally full and rich.

The new lines were very enthusiastically received by the Jobbers who expressed themselves as being highly pleased with the products and firmly con- vinced that they would be big sellers. An exhaus- tive and painstaking comparison between the Edison disc and other disc machines proved conclusively the tonal superiority of the former and its freedom from disagreeable surface noises. The permanent and indestructible diamond reproducer point was recognized as a cardinal feature because of the inestimable increase in convenience. By reason of the remarkable composition of which the disc Records are made this diamond point will be unable to wear the Records, despite the fact that the old-fashioned needle wears the ordinary disc.

The various models featured at the exhibit constitute the Edison line for the Fall. They will form an invincible combination that is destined to launch an unparalleled Edison boom. Definite information concerning each new offering will be forwarded to the trade as that article is placed upon the market, through the medium of the usual bulletins and announcements.

The Jobbers were entertained at an informal banquet at the Hotel Astor from which they repaired to the Moulin Rouge and saw "A Winsome Widow." It was a most enjoyable occasion, productive of much good fellowship and not a little enthusiasm over the possibilities offered by the new lines.

The following gentlemen represented their respective companies during the festivities:

American Phonograph Co., Burlington, Vt. — O. R. Moulton, Mr. Moulton, Jr.; American Phonograph Co., Detroit, Mich. — E. P. Ashton; Andrews, W. D., Buffalo, N. Y— C. N. Andrews; Atlanta Phonograph Co., Atlanta, Ga. — J. P. Riley; Atwood, F. M., Memphis, Tenn. — F. M. Atwood;

14 EDISON PHONOGRAPH MONTHLY FOR AUGUST, 1912

Blackman Talking Machine Co., New York — J. N. Blackman, R. B. Caldwell; Bolway, F. E., Oswego, N. Y. — F. E. Bolway, Mr. Bolway, Jr.; Buehn & Bro., L., Philadelphia, Pa. — Louis Buehn, Mr. Martin, Mr. Miller, Mr. Reineck; Buehn & Bro., L., Pittsburg, Pa. — E. E. Buehn; Davega, Jr., Inc., I., New York — I. Davega, Jr.; Davega Co., S. B., New York — S. B. Davega, L. Kaiser,

C. W. Morgan (Gimbel Bros.), P. Marcus; Davega Sporting Goods Co., New York — Harry Davega; Droop & Sons Co., E. F., Baltimore, Md— W. C. Roberts; Droop & Sons Co., E. F., Washington,

D. C— C. A. Droop; Dyer & Bro., W. J., St. Paul, Minn. — George A. Mairs; Eastern Talking Machine Co., Boston, Mass. — E. F. Taft; Eclipse Musical Co., Cleveland, O. — T. H. Towell; Eclipse Phono- graph Co., Hoboken, N. J. — A. W. Toennies, A. W. Toennies, Jr.; Elmira Arms Co., Elmira, N.Y. — W. O. Crew; Finch & Hahn, Albany, N. Y — W. C. Finch; Foster Co., J. A., Providence, R. I.— Mr. Clem, J. A. Massey; Greenhut-Siegel Cooper Co., New York — N. Goldfinger; Grinnell Bros., Detroit, Mich. — F. L. Fritchey; Harger & Blish, Des Moines, la. — H. H. Blish; Haynes & Co., C. B., Richmond, Va. — C. B. Haynes, Graham Winstead (Wilson Drug Co., Wilson, N. C); Heppe & Son, C. J., Philadelphia, Pa— W. J. Elwell; Houck Piano Co., O. K., Memphis, Tenn. — E. H. Guttenberger, O. K. Houck, Allen Welburn (Nashville store), Mr. Mathers (Little Rock, Ark.); Houston Phonograph Co., Houston, Texas — J. N. Swanson; Jenkins' Sons Music Co., J. W., Kansas City, Mo. — B. J. Pierce; Johnson Sporting Goods Co., Iver, Boston, Mass. — Mr. Boyd, S. J. Francis; Koehler & Hinrichs, St. Paul, Minn.— Geo. W. Koehler; Lyons, James I., Chicago, 111. — James I. Lyons; Myers, W. A., Williamsport, Pa. — W. A. Myers; McGreal, L. E., Milwaukee, Wis. — L. E. McGreal; Neal, Clark & Neal Co., Buffalo, N. Y.— Mr. Burley; Pardee-Ellenberger Co., Boston, Mass. — F. H. Silliman, J. H. Barney, Jr. (Newport, R. I.), W. D. Wilmot, Fall River, Mass.; Pardee- Ellenberger Co., New Haven, Conn. — H. L. Ellen- berger, W. O. Pardee, Mr. Keeney; Penn Phono- graph Co., Philadelphia, Pa.— T. H. Barnhill, Harry Miller, J. B. Miller; Putnam-Page Co., Peoria, 111. — F. H. Putnam; Quincy Phonograph Co., Quincy, 111.— L. E. Caldwell; Samuels _ & Bro., J., Providence, R. I. — H. Wunderlich; Schmelzer Arms Co., Kansas City, Mo. — A. A. Trostler; Shultz Brothers, Omaha, Neb. — George Shultz; Silverstone Talking Machine Co., St. Louis, Mo. — M. Silverstone; Southern California Music Co., Los Angeles, Cal. — G. S. Marygold, Master Marygold; Standard Music Roll Co., Orange, N. J. — G. Howlett Davis; Varick Co., J. B., Manchester, N. H. — E. L. Burrows; Waitt & Co., Ltd., M. W., Vancouver, B. C— Mr. and Mrs. D. H. Kent; Walz Co., W. G., El Paso, Texas — H. T. Walz; Wardell, Thomas, Lowell, Mass- Thomas Wardell; Whitsit Company, P. B., Colum- bus, Ohio— P. B. Whitsit, W. F. Davisson; Williams & Sons Co., Ltd., R. S., Toronto, Canada — H. G. Stanton, R. S.Williams; Wurlitzer Co., R., Chicago, 111. — Fred Siemon; Kipp-Link Phonograph Co., Indianapolis, Ind. — W. E. Kipp; Gimbel Bros., Philadelphia, Pa. — Mr. Stewart; Young & Chaffee, Grand Rapids, Mich.— B. K. Chaffee; Talking Machine Co., Rochester, N. Y.— W. J. Smith; John Wanamaker, Philadelphia, Pa. — E. P. Cor- nell; John Wanamaker, New York — L. J. Gerson, H. B. B^rtine; Denver Dry Goods Co., Denver, Col. — Henry Richards; Fred'k. Loeser Co., Brook-

lyn, N. Y.— E. P. Hamilton; S. E. Pearsall Co., New York City— E. A. S. Barkelew; Stoll Blank Book and Stationery Co., Trenton, N. J. — Wm. Keyes; Frederick Piano Co., W. F., Pittsburg, Pa. — French Nestor; Montenegro Riehm Music Co., Louisville. Ky. — Mr. Riehm; American Piano Co., New York — I. E. Edgar; Hendricks Company, Boston, Mass.— F. E. Widner; Kohler & Campbell, New York — Herbert Simpson, Geo. Wagner; Estey Company, Philadelphia, Pa. — T. K. Hen- derson; Corley Co., Richmond, Va., F.Jl. Kessnich.

ARE THEY PASSING YOU BY?

TRADE passes by the old time store to reach the store which utilizes its show windows to advantage and trims them attractively.

Here they are confronted with the most impres- sive selling arguments, short and crisp, yet the sort of advertising that can't be forgotten.

Pictorial window designs affect more than the memory — they stir the emotions — create a desire.

The best magazines increase their circulation by employing talented artists to design the promi- nent covers of their issues. Elaborate decorations are used to lend enthusiasm to the already enthused politician in convention halls. Your banquet, street carnival, or centennial celebration, would be a dreary fizzle without decoration.

Awake to the possibilities of decoration as a direct means of interesting the public in your wares.

Enhance plain merchandise and it will sell more readily. Edison Dealers have the opportunity to avail themselves of attractive window displays at little cost. Why hesitate to be modern? Why- let the public pass you by unnoticed?

Read fully the description of our next display on page 6.

<*/^VUR Edison Phonograph and Record busi- I J ness is getting larger every month, and we might say that since we have been using your window displays and advertising cuts we can account for a steady increase in business from that source. Our Phonograph sales are working to the better class machines — people are buying the Opera Machine in preference to any others. We will, from time to time, send you a photograph of our store front showing the Edison window display."

This is an extract from a letter written by the George A. Fletcher Music Co. of Nanaimo, B. C, Canada, who are distinctly "live members" of the Dominion Trade. As the various new additions to the Fall line are placed on sale we can look for big advertising "stunts" from these people.

Dig out the amateur singers in your town and get them interested in the new Home Recorder.

EDISON PHONOGRAPH MONTHLY FOR AUGUST, 1912 15

Making Records at Home

a great feature of the

EdisonPhonograph

The ability to make and reproduce your own records in your own home — the songs and stories of every member of your family and all your friends — in addi- tion to all of the greatest entertainment of every kind

Think what that means! The Edison Phonograph — the instrument that you would choose anyway, because of the purity and sweetness of Edison tone; because its volume of sound is exactly suited to your home; because it plays both Edison Standard and the long-playing Edison Amberol Records ; because it has the sapphire reproducing point that does not scratch or wear the records, and lasts forever — gives you this great home- recording feature besides! And this feature doubles the pleasure of own- ing a sound-reproducing instrument.

Most Edison styles are regularly equipped to make records at home. Recording equipment for styles not so equipped can be purchased at slight additional cost.

When you come here to pick out your Edison Phonograph, be sure to ask about this home-recording feature, and to get recording equip- ment with the instrument you buy.

Edison Phonographs, $15.00 to $200.00. Edison Standard Records, 35c. Edison Amberol Records (play twice as long), 50c. EdisonGrand Opera Records, 75c. to $2.00.

BOOST THE NEW HOME RECORDING OUTFIT

Start right in hammering on the Home Recording feature. With the four-minute Recorder, hand shaving machine and new durable blanks you can equip every machine in the Edison line.. Write for "Ready-made ad electro No. 24" or if you simply want the cut, ask for "Stock electro No. 794." We supply them free, if you will agree to furnish "proof of

insertion" later.

16 EDISON PHONOGRAPH MONTHLY FOR AUGUST, 1912

New Edison Records

Domestic List October, 1912

THE Edison'1 Records listed below will be shipped from Orange in time to reach all Jobbers in the United States and Canada before September 25th, 1912, all things being favorable, and they may be reshipped to Dealers at 8 A. M. on September 24th. They must not, however, be exhibited, demonstrated, or placed on sale by Jobbers or Dealers until 8 A. M. on September 25th. Supplements, Phonograms and Hangers will be shipped with Records. These may be distributed to Dealers after September 20th, but must not be circulated among the public before September 25th. Jobbers and Dealers may, however deposit Supplements and Phono- grams in Mail Boxes or Post Offices after 5 P. M. on September 24th for delivery on the morning of the 25th. Bulletins will be mailed direct to all Dealers from Orange. Jobbers are required to place orders for October Records on or before August 10th. Dealers should place October orders with Jobbers before August 10th to insure prompt shipment when Jobber's stock is received.

a8di

INCORPORATED

ORANGE. N. J.

AMBEROL CONCERT— 75c each in the United States; $1.00 each in Canada

IN presenting Anna Case to the Edison public, we are proud of having secured one of the most gifted sopranos in this country. Her voice is clear as crystal and sweet beyond expression. She sings the familiar "Dearest Name" exquisitely, seeming, if such a thing be possible, to add a new charm to the beautiful selection. Again Margaret Keyes vitalizes an old favorite by her wonderfully sym- pathetic performance, in which the superb contralto voice makes an irresistible appeal. Kathleen Parlow, the magician of the violin, draws from her beloved instrument notes of every shade and depth in her masterly presentation of the charming Chopin Nocturne. No true music lover can afford to be without these three inspiring selections.

28030 Rigoletto — Dearest Name Anna Case

Anna Case, a new Edison soprano, charms the ear and delights the soul by her exquisite performance of the familiar song in which the unfortunate Gilda tells of her love for the profligate Duke. Miss Case's voice is clear, has an excellent range, is skillfully trained and is handled with perfect understanding by the artist. Verdi's "Rigoletto" is one of the greatest successes ever achieved by an operatic com- poser. Composed in forty days, it has withstood for over sixty years changing artistic tastes and the effect of time. Orchestra accompaniment.

28032 O Happy Day, O Day So Dear Margaret Keyes

Carl Gotze has written many compositions but perhaps none of his songs has attained more lasting popularity than has this gem. Miss Keyes sings the English version of the old favorite, her rich sym- pathetic contralto being ideally suited for presenting such a simple and appealing melody. Orchestra accompaniment.

EDISON PHONOGRAPH MONTHLY FOR AUGUST, 1912 17

28033 Nocturne E Flat Kathleen Parlow

Chopin's Nocturne is familiar to every concert goer and is heard very frequently in musical circles. Its popularity is founded upon pure beauty for the air, though exquisite, has all the simplicity of a song. Miss Parlowi plays the famous Sarasate transcription with that superb technical ability and thorough musical comprehension which always mark her performances, while her violin betrays all the tonal depth and richness of a cello. An excellent piano accompaniment by George Falkenstein completes this truly notable contribution to musical art.

AMBEROL — 50 cents each in the United States; 65 cents each in Canada

1121 Take Me Back to the Garden of Love — Medley National Promenade Band

Especially recorded for dancing, this waltz cannot be surpassed for that purpose and is in fact a charming selection introducing as it does "Take Me Back to the Garden of Love," "Dreams, Just Dreams" and "Dear Mayme, I Love You."

*1122 Oh! You Circus Day Stella Mayhew

Stella Mayhew has been holding forth at the New York Winter Garden all season, proving one of the features of the bill. This song is one of tiie prominent numbers in her repertoire and it has never failed to carry the house by storm. It is a great rollicking "shout" done in true Mayhew style and embellished, with circus effects. Orchestra accompaniment. Words and music by Edith Lessing and J. V. Monaco. Publisher, Will Rossiter of Chicago.

1123 Be My Little Baby Bumble Bee—" A Winsome Widow "

Elizabeth Spencer and Walter Van Brunt

The "Bumble Bee" song has proven to be one of the "hits" of the Ziegfield production of "A Winsome Widow." It is a very pretty duet of the most approved musical comedy variety and has already gained wide popularity. Orchestra accompaniment. Words by Stanley Murphy; music by Henry I. Marshall. Published by Jerome H. Remick & Co., New York.

1124 With All Her Faults I Love Her Still Will Oakland

Will Oakland, of faultless diction, revels in the beauties of such old ballads as this one; and small wonder for it is almost impossible to imagine anyone being able to improve upon his presentation of these old favorites. Orchestra accompaniment. Words and music by M. H. Rosenfeld.

1125 Duet on Themes of " La Sonnambula " — Flute and Clarinet

Julius Spindler and Anthony Giammatteo

Bellini's "La Sonnambula" achieved a success among English speaking people, greater than that of any other Italian opera written previous to 1831. It abounds in beautiful melodies some of which have been woven into this exquisite duet. The second movement, more accelerated than the first, is particularly charming. Orchestra accompaniment.

1126 Somebody Loves Me ( Elizabeth Spencer

The lasting popularity of this charming little love song is based upon true merit. Very simple, it is at the same time wonderfully sweet, the change in time at the beginning of jhe chorus adding greatly to the effect. Miss Spencer seems to thoroughly enjoy singing it. Orchestra accompaniment. Words and music by Hattie Starr.

1127 Buck Fanshaw's Funeral Harry E. Humphrey

Mark Twain was probably as well qualified as any man in America to draw pen pictures of western life. This sketch is taken from "Roughing It," one of his best known books. The conversation between the miner and the "Sky pilot" is ridiculously funny. Mr. Humphrey's remarkable enunciation and clever tone changes enabling one to follow the monologue without any effort.

1128 By the Old Cathedral Door Cathedral Choir

Unquestionably one of the finest sacred songs that has ever been listed. A beautiful orchestral intro- duction with pealing chimes is followed by excellent solo and part singing introducing excerpts from "Come All Ye Faithful" and "Onward Christian Soldiers," forming a magnificent Record. WTords by Arthur J. Lamb; music by Alfred Solman. Publishethby the Joe Morris Music Co., New York.

1129 The Last Hope Edison Concert Band

"The Last Hope" is perhaps the best known of the works of Louis Gottschalk, the celebrated American pianist and composer. Like many of his other compositions, it is distinctly original, and this beautiful transcription for the band displays excellently the delicate grace and superb harmony of the selection. Published by Carl Fischer, New York City.

1130 Just for To-Day Bessie Volckmann

The beauty of Miss Volckmann's voice is wonderfully exhibited in this favorite contralto solo which, though a sacred song is heard in many concerts as well as in the churches. Jane Bingham Abbott has set to exquisite, dignified music the noble prayer of Samuel Wilberforce. The orchestra accompaniment and violin obligato are superb.

1131 Under the Love Tree— " The Wall Street Girl " Heidelberg Quintet

The popular "hit" from "The Wall Street Girl" receives its best presentation in the quintet form

*This selection will be illustrated on cover of October Phonogram.

18 EDISON PHONOGRAPH MONTHLY FOR AUGUST, 1912

in which it appears here. It is a waltz song, beautifully harmonized, the air gliding from one voice to another, with solos, duets, humming and full choral effects. Orchestra accompaniment. Words by A. Seymour Brown; music by Bert Grant. Jerome H. Remick & Co., New York, publishers.

1132 Shamrock Belles Billy Murray and Chorus

Percy Wenrich has struck the popular fancy with a goodly number of catchy songs, among them "Silver Bell" (Amberol 575) and "Put on Your Old Gray Bonnet" (Amberol 366). This Irish melody will rank well among thejeaders for it permits of exceptionally beautiful harmonization by the male chorus and has been arranged with excellent bell effects. Orchestra accompaniment. Words by Jack Mahoney; published by the Wenrich-Howard Co., New York.

1133 Pastel— Minuet The Tollefsen Trio

Beginning with an exquisitely dainty minuet tempo, the second movement changes to a superb air by the violin with the deep notes of a cello obligato flowing smoothly and mingling with it. A charming selection, it is played with that technical perfection for which this trio is noted. H. Paradis is the composer.

1134 Mysterious Moon Ada Jones and Billy Murray

A clever conversational duet in which Ada Jones terrifies Billy Murray, telling him of the awful spook- iness of the moon. But they are not too frightened to sing in their usual splendid manner. Orchestra accompaniment. Words by Seymour Brown; music by Nat D. Ayer. Published by Jerome H. Remick & Co., New York.

1135 When I Know That Thou Art Near Me Elsie Baker and James F. Harrison

Franz Abt wrote innumerable part songs many of which, though popular for a time, are no longer sung. This beautiful contralto-baritone duet has outlived the ephemeral glory of its sister songs and is a lasting favorite. Its present performance is ideal. Orchestra accompaniment. Published by Oliver Ditson & Co., New York.

1136 When the Old Folks Were Young Folks Manuel Romain and Chorus

A captivating march song of the popular ballad order, introducing a strain from "Silver Threads Among the Gold." Mr. Romain and the mixed chorus sing it admirably, harmonizing perfectly in the refrain. Orchestra accompaniment. Words by Arthur J. Lamb; music by Alfred Solman. Published by the Joe Morris Co., New York.

1137 Sons of the Brave — March National (London) Military Band

A dashing march piece played in the inimitable style of this, one of the most famous bands in the world. It is an ideal dance Record and has already achieved great popularity in the British Amberol list. Composed by Bidgood.

1138 Why Did You Make Me Care? Charles W. Harrison

A tale of disappointed love poured "out in a charming melody. It is a waltz song with a sort of lingering time suggestive of the words and having a particularly delightful orchestra accompaniment. Mr. Harrison, whose diction is remarkable, reaches a splendid climax at the end of the selection. Words by Sylvester Maguire; music by Alfred Solman. Published by Joe Morris Music Co.

1139 Hear That Orchestra Rag Peerless Quartet

A ragtime mutual admiration society in which the singers hurl compliments at various members of the orchestra as they "do their little stunt." It is a very effective Record, sung with a snap and dash, and having a very catchy air. Words by Jeff Branen; music by Joe Hollander.

1140 Ragtime Cow Boy Joe Edward Meeker

A rollicking ragtime shout breathing the free and easy spirit of the plains with all sorts of local color to assist the illusion. Orchestra accompaniment. Words by Grant Clarke; music by Lewis Muir and Maurice Abrahams. Published by F. A. Mills, New York.

1141 Old Black Joe— With Variations Andre Benoist

Andre Benoist has clothed Foster's original old favorite in an extremely clever setting which, though it gives the pianist ample opportunity to display his remarkable skill, is at the same time a charming musical selection.

1142 String a Ring of Roses Round Your Rosie — " A Winsome Widow "

Walter Van Brunt

Walter Van Brunt is in excellent voice, singing this familiar song from "A Winsome Widow" most effectively. It is already a big favorite and has contributed a great deal to the success of the Ziegfield production. Orchestra accompaniment. Words by William Jerome; music by Jean Schwartz. Pub- lished by the Jerome & Schwartz Publishing Co., New York.

1143 That Aeroplane Glide Peerless Quartet

Aerial navigation and its many joys are musically expounded by a most infectious rag glide with all sorts of sweeping chords amid the chugging of the engine and the whistling of the wind — and a little airy badinage. It is a big "hit." Orchestra accompaniment. Words and music by Harry Israel. Published by the Joe Morris Music Co., New York.

1144 Waiting for the Robert E. Lee Collins and Harlan

Another coon duet, with a very catchy ragtime swing that just carries you along with it. The steamboat whistle and a little coon shuffling add a true Mississippi flavor. Orchestra accompaniment. Words

EDISON PHONOGRAPH MONTHLY FOR AUGUST, 1912 19

by L. Wolfe Gilbert; music by Lewis F. Muir. Published by F. A. Mills of New York. 1145 La Marseillaise New York Military Band

One need not be a Frenchman to be thrilled by the beauty of this great air, presented as only a great body of trained musicians can play it, with a snap, dash and spirit that sweep the listener off his feet.

12471 Will Ye No Come Back Again Archie Anderson

Scotch songs have long been great favorites in this country and their popularity is based upon a charm that is peculiarly theirs. This song of loyalty and devotion to Bonnie Charlie for whose betrayal the English had offered a large reward, fulfills every dream of Scottish beauty and is dearly beloved by the Scots. It is a pleasure to hear a voice so clear and pure as Mr. Anderson's. Orchestra accompaniment. Written by Lady Nairne. Published by Paterson & Sons, London, England.

12474 O Sing to Me the Auld Scotch Sangs William Davidson

With love of the homeland in every line, this sweet old song, a simple and beautiful 'melody, makes a direct appeal, whether one is a Scot or no. Mr. Davidson puts into his excellent voice all the tenderness and reminiscence in which the poem abounds. Orchestra accompaniment. Words by Dr. Bethune; music by J. F. Leeson. Published by Paterson & Sons, London, England.

Foreign List, August, 1912

BRITISH AMBEROL FOR AUGUST

12466 Passing of Salome — Waltz, Joyce Alhambra Orchestra

12467 The Collier's Life, Green & Nagle Glandon Roberts

12468 Selection from "The Sunshine Girl," Rubens

National Military Band

12469 Just a Wee Deech an Doris, Morrison Es" Cunliffe

Harry Lauder

12470 On the Pron, Payne Florrie Ford

12471 Will Ye No Come Back Again, Lady Nairne

Archie Anderson 12172 I! Rario. 'rditi Sergeant C. Leggett

12-173 AM t1-- c!'\ er from the Silvery Moon, Godfrey Z$

IMiiims Billy Williams

12-474 Oh Sh-> to Me the Auld Scotch Sangs, Bethune &

l.efr->*i William Davidson

12475 Angostura, the Belle of Boulteri Lock, Whitlock

Billy Whitlock

BRITISH STANDARD FOR AUGUST

14156 I Didn't Know What to Do, Godfrey fcf Williams

Billy Williams

14157 Lads of Scotland March— Concertina

Alexander Prince

14158 Interruptions Medley — Two-Step, Godin

National Military Band

14159 All the Houses are Going Round, Godfrey 'J Williams

Billy Williams

14160 The Broken Heart, M. Dennis William McEwan

GERMAN AMBEROL FOR AUGUST

15251 Der Rose Hochzeitszug, Lean Jessel

Johann Strauss Orchester

15252 Prolog aus der Oper "Der Bajazzo," Leoncavallo

Max Dawison

15253 Junge Leiden, Mews Opernsanger Max Kuttner

15254 Abschied vom Regiment, Horst

Max Horst & Opernsanger Erich Schroeter

GERMAN STANDARD FOR AUGUST

16249 Das haben die Madchen so gerne, Gilbert

Johann Strauss Orchester mit Chor

16250 Anna, was ist denn mit dir? — Duett, Fall

L. Bernardo & Erich Schroeter

16251 Pauline geht tanzen — Duett, Kollo

Mizzi Geissler & Walter Jankhuhn

SPANISH AMBEROL FOR AUGUST

8064 El Duo de la Africana — Jota, Caballero

Felix de la Sierra, Alicia del Pino

8065 Los Ojos Negros— Cancion Espanola, Alvarez

Felix de la Sierra

EDISON REPRODUCER PARTS, MODEL "S"

492 Diaphragm with Crosshead and Link 20482 " Gasket ....

20478 " Steel Washer '. - .

20479 " Paper Washer, Plain

20480 " " " Cupped

20481 " Clamping Ring 3776 Reducing Ring with Limit Stop 8141 " " Screw ....

824 Two-Minute Reproducer Button and Arm

826 Four-Minute " " " "

215 Reproducer Button Arm Screw

805 " " " Spacing Washer 494 " " Tension Spring . 497 Weight with Swivel Plate and Hinge 833 " Button Arm Swivel Plate with Button Arm Posts

806 " " " " " Spring Washer

1152 i " " " " " " " Screw .

219 " Weight Hinge Screw ....

220 " " Swivel Hinge

822 " " Limit Screw ....

LIST

NET

.50 each	.25
.20 "	.10
.10 "	.05
.25 doz.	• 12/
.25 "	.12/
.75 each	*m
1.00 "	.50
.05 "	•02K2
1.50 "	.75
1.50 "	.75
.05 "	•02^
.05 "	•02/
.10 "	.05
1.75 "	•87/
.25 "	• 12/
.05 "	•02/
.05 "	•02/
.05 "	•02/
.25 "	.uy>
.05 "	■02/

Get "the kids'" to make Records and then tell "the folks" about it.

Jobbers of Edison Phonographs and Records

ALA., Birmingham — Talking Machine Co. Mobile — W. H. Reynalds.

CAL., Los Angeles — Southern Cal. Music Co. San Francisco — Pacific Phonograph Co.

COLO., Denver — Denver Dry Goods Co. Hext Music Co.

CONN., New Haven— Pardee-Ellenberger Co.

D.C., Washington — E. F. Droop & Sons Co.

GA., Atlanta — Atlanta Phonograph Co. Waycross — Youmans Jewelry Co.

IDAHO, Boise— Kilers Music House.

ILL., Chicago — Babson Bros.

Lyon & Healy.

James I. Lyons.

Rudolph Wurlitzer Co. Peoria — Peoria Phonograph Co.

Putnam-Page Co., Inc. Quincy — Quincy Phonograph Co.

IND., Indianapolis — Kipp-Link Phonograph Co.

IOWA, Des Moines— Harger & Blish. Sioux City — Harger & Blish.

MAINE, Bangor— S. L. Crosby Co.

Portland — Portland Sporting Goods Co.

MD., Baltimore — E. F. Droop & Sons Co.

MASS., Boston — Eastern Talking Machine Co. Iver Johnson Sptg. Goods Co. Pardee-Ellenberger Co. Lowell — Thomas Wardell.

MICH., Detroit— American Phono. Co. Grinnell Bros.

MINN., Minneapolis — Laurence H. Lucker. St. Paul — W. J. Dyer & Bro. Koehler & Hinrichs.

MO., Kansas City — J. W. Jenkins' Sons Music Co. Schmelzer Arms Co. St. Louis — Silverstone Talk. Mach. Co.

MONT., Helena — Montana Phono. Co.

NEB., Omaha — Schultz Bros.

N. H., Manchester — John B. Varick Co.

N. J., Hoboken — Eclipse Phono. Co. Newark — Edisonia Co. Paterson — James K. O'Dea.

N. Y., Albany— Finch & Hahn. Buffalo — W. D. Andrews.

Neal, Clark & Neal Co. Elmira — Elmira Arms Co. Gloversville — American Phono. Co.

New York City — Blackman Talking Machine Co.

J. F. Blackman & Son.

I. Davega, Jr., Inc.

S. B. Davega Co.

Greenhut-Siegel-Cooper Co. Oswego — Frank E. Bolway. Rochester — Talking Machine Co. Syracuse — W. D. Andrews. Utica — Arthur F. Ferriss.

William Harrison.

OHIO, Cincinnati — Rudolph Wurlitzer Co. Cleveland — Laurence H. Lucker. Columbus — Perry B. Whitsit Co. Newark — Ball-Fintze Co. Toledo — Hayes Music Co.

OKLA., Oklahoma City — Schmelzer Arms Co.

OREGON, Portland— Graves Music Co.

PENNA., Philadelphia— Louis Buehn &]Bro.

C. J. Heppe & Son.

Penn Phonograph Co.

H. A. Weymann & Son. Pittsburg — Louis Buehn & Bro. Scranton— Ackerman & Co.

Technical Supply Co. Williamsport — W. A. Myers.

R. I., Providence — J. A. Foster Co. J. Samuels & Bro.

TENN., Memphis — F. M. Atwood. O. K. Houck Piano Co.

TEX., Dallas — Southern Talking Machine Co. El Paso— W. G. Walz Co. Fort Worth— L. Shepherd & Co. Houston — Houston Phonograph Co. San Antonio — H. C. Rees Optical Co.

UTAH, Ogden — Proudfit Sporting Goods Co. Salt Lake City — Consolidated Music Co.

VT., Burlington— American Phono. Co.

VA., Richmond— C. B. Haynes & Co.

WASH., Seattle — Eilers Music House. Spokane — Graves Music Co.

WIS., Milwaukee — Laurence McGreal.

CANADA, Quebec— C. Robitaille.

Montreal — R. S. Williams & Sons Co., Ltd. St. John— W. H. Thorne & Co., Ltd. Toronto — R. S. Williams & Sons Co., Ltd. Vancouver— M. W. Waitt & Co., Ltd. Winnipeg — R. S. Williams & Sons Co., Ltd.

Babson Bros. Calgary — R. S. Williams & Sons Co., Ltd.

EDISON

PHONOGMPH MONTH

VOL. X

September, 1912

No. 9

If; .."■'_ /_ - -i JBS**8BB5 ^1 ^^kkI Hi	K^n^T] ZZD ^ByS	J !
[^^^^"^^y^	i
	I

MR. EDISON AND A GROUP OF SALESMEN

From left to right: A. V. Chandler, H. D. Clark, J. de Angeli, H. R. Skelton, J. W. Scott, B. P. Rhineberger, G. A. Renner, J. F. Stanton between Mr. Edison and C. E. Goodwin, Manager of Salesmen, C. P. Chew to the right of Mr. Goodwin, L. Silverman (kneeling) W. P. Hope, L. D. Hatfield, H. K. Lister, C. A. Briggs and F. E. Gressett.

^/fe EDISON PHONOGRAPH MONTHLY

CONTENTS FOR SEPTEMBER, 1912
	PAGE			PAGE
Sacred Concerts at-Home	2	Novel Window		8
Record Return Guide for Sept.	2	A Texas Sale		9
"My Best Paying Side-Line"	3	Those Windows .		10
Amberola Sacred Concert	4	Another Home Recording	Ad
Do You See Well?	4	Free ....		11
Jules Massenet	4	Reading Notices		12
Ezra Meeker	5	Suspended List		12
In Australia	5	Among the Jobbers		12
Edison Window Displays	6	Edison Artists		13
Have You Spare Time, Mr		Watch the Shubert Quartet		. 14
Dealer? ....	7	Composer Pleased		14
Get the Tent Folder	7	New E'dison Records .		. 15
A Corner of the Edison Window		Factory Visitors .		. 15
Display Department	8	Jobbers of Edison Phonographs
Roosevelt Records	8	and Records		. 16

SACRED CONCERTS AT HOME

WE heard not long ago of a family that instead of going to church Sunday evenings gave sacred concerts on the Phonograph. These people lived a long distance from church and found it more convenient to have a little Sunday night gathering of their own. They had a little reading from the Scriptures and made it quite a "meeting." Now there are a lot of people in this country who are in a similar position — they are religiously . in- clined but find it too big an undertaking to make a long trip to church in the evening. Then there are those who do not go to church anyway but at the same time do not believe in everyday amusements on Sunday. In these families Sunday evening is one perpetual gloom, particularly for young folks. Still another and rather numerous class consists of those who believe in all kinds of recreation on Sundays but_sull retain enough of the "old-fash- ioned" reverence for the day to enjoy a little sacred music.

Any and all of these people will be interested in the sacred selections offered in the Edison catalog for these Records will meet their requirements as nothing else can. We refer elsewhere in this issue to a sacred concert given in a church by Mr. Barney, an Edison Dealer in Elm Creek, Neb. Like other Dealers who have made the experiment he reports the concert to have been a success — a fact which shows that people enjoy good sacred music on the Edison. Why not push it a step farther and interest them in the idea of having their own little sacred concerts? They can invite their friends in and have

a good time without feeling that they are breaking any religious obligations which they might believe that Sunday imposes upon them.

RECORD RETURN GUIDE FOR SEPTEMBER

After September 1st, 1912, United States Jobbers A to L and Canadian Jobbers may return to the factory for credit under the terms of the current 10 per cent. Record Exchange plan, Edison Am- berol and Edison Standard Records listed up to and including the numbers given in the following table:

) Group AMBEROL STANDARD

Grand ( $2.00 40044

Opera C 1.50 35021

) 1.00 30047 B-112

Domestic 789 10515

British 12350 14080

French 17122 18177

German 15199 16203

Italian 7515 20615

Hebrew 10013 21034

Spanish 8041 21282

Filipine 8018 21266

Mexican 6144 20374

Portuguese 5093 19490

Argentine 7112 19784

Cuban None 20711

Porto Rican 8511 None

Swedish 9401 20551

Bohemian 9806 16547

Hungarian 11003 20722

Norwegian 9200 19900

Polish None 10708

Belgian None 18480

Danish None 15800

Holland-Dutch None 18472

Welsh 12203 12338

Hawaiian 11504 20716

Japanese None 12826

Chinese None 12768

Finnish 11556 20728

Russian 11206 20731

THE EDISON PHONOGRAPH MONTHLY

Published in the interests of

EDISON PHONOGRAPHS AND RECORDS

BY

THOMAS A. EDISON, Inc.

ORANGE, N. J., U. S. A.

THOMAS A. EDISON, LTD., VICTORIA ROAD, WILLESDEN, LONDON. N. W.

THOMAS A. EDISON, LTD. 364-372 KENT STREET, SYDNEY, N. S. W.

COMPANIA EDISON HISPANO-AMERICANA, VIAMONTE 515, BUENOS AIRES.

EDISON GESELLSCHAFT, M. B. H. 10 FRIEDRICHSTRASSE, BERLIN.

COMPAGNTE FRANCAISE DU PHONOGRAPHE EDISON, 42 RUE DE PARADIS, PARIS.

Volume 10

SEPTEMBER, 1912

Number 9

"MY BEST PAYING SIDE-LINE'

THE best paying side-line on the market to- day is the Edison Phonograph. We had to take three different types of Edison machines and one hundred Records to get the agency in this city. I started in by doing some good ad- vertising. I inserted a strong ad in our local paper and kept it up every week, never using the same cut twice. I also had some circulars printed as shown in the illustration. These are sent to every farmer in this county and this city every month in winter and one or two in the summer. They serve to keep the Phonograph uppermost in the minds of our patrons. More than one farmer has said to us: "If you don't stop sending me this circular I shall have to buy a Phonograph. My wife and children are always begging me to get one." Phonographs certainly make the long winter nights shorter and are fine for entertaining visitors.

GERMAN RECORDS.

This being a German settlement, we have many calls for German Records and keep a bigger stock of them than we do of English. When a customer has picked out about half a dozen and, thinking he has enough, he tells us to get them ready, we promptly put on a good number while his own selections are being wrapped up. Nine times out of ten he takes that one also. In this way we sell three or four more Records than the buyer would otherwise order.

Our latest advertising scheme was to invite the three popular dance music players in the city to our store and make some Records. The next day we announced in the local paper that we had these numbers which the music lovers of the town might hear. The instruments were the violin, cornet, concertina. Well, we sold over fifty blank Records inside of a week.

THREE DIFFERENT MACHINES IN STOCK.

When a prospective Phonograph buyer comes in, we have three different types of machines to offer: the Gem, for £15.00; the Fireside, for £27.00; and the Home, with a wooden horn, for $55.00. With these we can accommodate the poor man as well as the rich. When a customer wants the best machine made, we send to our Jobber for an Amberola, a two hundred dollar instrument, which has no horn. It is set in a cabinet about six feet high and built of oak or mahogany. A Record is put on one of the machines and played. Meanwhile we describe

the fine points in which the Edison excels others. It has a softer tone and requires no pin changing as do the others.

We have an easy payment plan for our Phono- graph sale's, namely, fifty cents a week on machines under twenty-seven dollars, and one dollar a week for machines over that price. All people buying a Phonograph on our easy payment plan must sign a contract that this payment will be made every week or month. Any time we feel that we will not get the money, we can take the Phonograph back without their consent. All Records must be paid for as they are bought. We grant no credit in their sale.

The Edison Company puts out four machines under the price of fifty-five dollars. We only keep three of these, as one, the Standard, has the same spring as the Fireside. The Standard only plays four-minute Records, while the Fireside plays both the two^minute and the four-minute. The smallest machine, the Gem, costs fifteen dollars, but has no double spring. It has to be wound up before one starts playing. It also has a very small horn. The Fireside is our best seller. The price is twenty- seven dollars. It has an upright horn and double spring. With this machine we also sell the oak horn, which costs ten dollars more than the tin horn. It takes the metallic sound out of the music; the tin does not. The largest machine we have is the Home, which the oak horn always goes along with, the price being fifty-five dollars. The ma- chine also has a better recorder than the Fireside machine. Furthermore, the double spring is bigger than other^sjnall machines.

WINDOW DISPLAYS.

The Edison Incorporated has issued window displays since December, 1911. The Dealer pays three dollars a month, which is the cost of putting them out. These window displays come every month. One of our windows is always trimmed with these Phonograph displays. They are a good advertisement for us and the Edison Co. We get our Edison Phonographs from a Jobber in Minneapolis, L. H. Lucker. We only trade with one, getting the best service this way. The Records come from the same Jobber in lots of one to two hundred in one shipment, usually every two weeks. We have the right to send back ten per cent, of all we order every three months. This keeps our stock clean all the time.

EDISON PHONOGRAPH MONTHLY FOR SEPT., 1912

THE PROFIT.

The profit on the Records is very good. When we sell a person a Phonograph, it isn't the last time we see him. He always returns to buy more Re- cords, and any other article that may catch his eye in the store.

One thing a person should refrain from in hand- ling Phonographs — that is, playing for loafers. It keeps the ladies away, and it is a poor policy gen- erally to have any loafers around. — Elmer Backer in the Bulletin of Pharmacy.

AMBEROLA SACRED CONCERT

CE. BARNEY, Edison Dealer at Elm Creek, #Neb., has joined the ranks of the church concert givers. A letter recently received from him contained a very complimentary clipping from the local paper and the printed program of the concert, given in the Methodist Episcopal Church. We are always very glad to hear of any Dealer who takes advantage of the opportunities offered by this kind of work. Quite a number of Dealers have found it very much to their advantage to cultivate the good will of the church folks and it is to be hoped that others, particularly in the small towns and cities, will at least look into the advisa- bility of their doing likewise.

The Edison Record list offers a wide range of sacred music from which to choose a program of rare musical beauty. We are reproducing Mr. Barney's selection below for the information of any Dealer who is contemplating giving this idea a trial.

Concert Band Mixed Quartet

Boston Commandery March Dreams of Galilee Praise Ye, "Attila,"

Agnes Kimball, Reed Miller, Frank Croxton I Will Sing the Wonderous Story Mixed Quartet

0 Morning Land (Duet) Stanley and Gillette 23d Psalm — Chant and Lord's Prayer,

5th Avenue Presbyterian Church Choir, N. Y. Offertory — Angels' Serenade Venetian Inst. Trio

i Love to Tell the Story Mixed Quartet

Address — Sacred Songs H. S. French

Though Your Sins Be as Scarlet (Duet)

Gillette and Stanley

1 Am With You (Duet)

Harvey Hindermyer, Donald Chalmers

DO YOU SEE WELL?

ONE of the most brilliant editorial writers in the country was recently asked to give advice to an inquirer on the subject of success in newspaper work. His answer was "Keep your eyes open;" "See Things;" "Improve through sight."

Now how many of you ever put on your hat, said to the clerk, "John, I am going out to see some- thing?" Suppose you do this to-day. Go up the main thoroughfare in your city and look over your fellow-merchants' window displays. You'll see that the most enterprising ones use show cards, use modern systems of lighting, use backgrounds and accessories. Why? Simply because it pays them. Now can't you see that it will pay you as well?

Think of the advantage you as an Edison Dealer have over the most of them. You have through us an expert window display and show card service just begging you to become a patron and for that service you are only asked to pay a portion of the real cost.

Not a display or show card sent to you could be purchased in your home town for two to four times the price we charge. And we see where they can be supplied at even less cost if you'll but see the wisdom of becoming a regular dependable patron. Put on your hat, brother, go for a stroll, seeing is believing!

JULES MASSENET

ON August 13th last Jules Massenet, the noted French composer, died at his home of cancer. He was born near St. Etienne in the Depart- ment of the Loire, May 12th, 1842. Among his best known works are "Le Cid," "Manon," "Thais," "Don Cesar de Bazan," with which he first established his reputation in 1872, and "La Navarraise." He was a most versatile writer and had the happy faculty of adapting his compositions to the popular taste — a fact which has led to the customary difference of opinion as to whether or not his works have permanent and lasting qualities.

But the fact of greatest significance for us is that Massenet was at the height of his popularity when he died and that his works will continue to hold a high place in the regard of music lovers for many years to come.

We have listed a number of the best known selections from Massenet's compositions, among them being:

484 Ballet Music from "Le Cid" (a) Aubade, (b) Navarraise

Victor Herbert and His Orchestra

40021 Le Cid — Pleurez mes yeux (Weep, My

Eyes) Marguerita Sylva

40040 Manon — Ah! Fuyez douce image (Depart,

Fair Vision) Karl Jorn

40042 Manon— Le Reve (The Dream) Karl Jorn

30031 Manon — Ah! Dispar vision (Depart, Fair

Vision) Aristodemo Giorgini

40019 Thais — Alessandria Giovanni Polese

28010 Meditation— "Thais" Albert Spalding

30024 Werther — Ah non mi ridestar ('Tis Fate

That All Must Die) Luigi Cilia

17166 Le Jongleur de Notre Dame— Legende de

la Sauge Louis Nucelly

17154 Pensee d'Automne Gaston Dubois

17085 Herodiade — Fantaisie

Garde Republicaine Band 17141 Scenes pittoresque — Fete Boheme

Garde Republicaine Band

Boost the new Home Recorder.

EDISON PHONOGRAPH MONTHLY FOR SEPT, 1912

5

EZRA MEEKER

FM. BARNEY, Elm Creek, Neb., writes most in- # terestingly of his experience with Ezra Meeker, one of the most famous characters in the West. One of the old pioneers, Mr. Meeker first travelled the famous Oregon Trail in an ox team in 1852, leaving Council Bluff, la., (then Kanesville) in May and arriving "at the struggling village of Portland, Ore." in October. In 1906 Mr. Meeker awoke to the fact that the historic old trail, which since 1822 may be said to have formed the natural gateway to the Northwest, was gradually being lost sight of and would in time be obliterated as the country grew more and more thickly settled.

In that year the old pioneer drove east over the trail for the purpose of arousing the interest of the people in the preserving of the site of the great path- way, to the end that about thirty monuments were -erected and numerous boulders were marked. Not content with this, Mr. Meeker took his ox team to Washington, D. C, and secured a favorable com- mittee report on the bill appropriating money to survey and mark the trail. Still a third trip was made in 1910 to secure data for an estimate of the ■cost of the work, 1,600 miles of the trail being plotted at that time.

Mr. Barney tells how the pioneer strolled into his store while on his fourth trip over the trail this Summer, became interested in the home recording device and decided to make some Records for his daughter in Seattle. The old gentleman made

three Records, two outlining his interesting career. We quote the third as the beginning shows very clearly the line of argument which Mr. Barney used to -'merest Mr. Meeker in the recording device:

'Message to his descendants spoken by Ezra Meeker at Elm Creek, Neb., June 9th, 1912. I am now past 81 years and cannot expect to remain with you long. You have numerous photographs of me and also great numbers of letters together with my books that illustrate my appearance in life, as like- wise my life work, but no record of my voice which in the near future will be hushed and become only a memory. Now to the end that the actual tones of my voice may remain with you, and greetings revived from time to time at will, these words are spoken. I conjure you, my children, grandchildren, and great grand children to cherish the memory of that sweet, saintly character that bore you, my children, who has passed on before and remember her sacrifice of self for your welfare; to perpetuate her memory I bequeath the gold watch, the 60th birthday present, to me from her hands, to be passed on to the oldest grandchild or great grandchild living, to serve not only as a memory, but likewise as a bond of union to the descendants of the farther- most generation. I ask you to judge my life work as you would judge other history, to profit by my mistakes as well as by my success."

IN AUSTRALIA

E LEONORA de Cisneros and Paul Dufault, both well-known Edison artists, who are now making an extended concert tour of Australia, have captured their audiences completely, as the following clipping from the Sydney "Daily Tele- graph" will show:

Madame Eleonora de Cisneros and her artist associates from abroad were straightway received into the highest favor at their inaugural concert in the Town-hall on Saturday evening last. Naturally the prima donna met with the warm welcome of an old friend; her brilliant triumphs in the recent Melba opera season are still fresh in the memory — of how she swept everything before her, of her tem- perament, her vocal qualities, and keen sense of the dramatic situation. The opera is her natural at- mosphere, but even in the concert-room she is very largely the same Cisneros. Her regal presence, and her beautiful voice, backed by consummate art, capture both the eye and the ear as fully on the concert platform as on the lyric stage.

Mr. Paul Dufault, in his first selection quickly established friendly relations with his hearers. He is an artist of intellectual qualities backed by a strong musical temperament. His voice is a tenor of superb quality, sympathetic, resonant, and marked by ease of production. He ended the noble aria from Mehul's classic opera in such a manner as to win the complete admiration of the audience.

Try the window display suggestions.

EDISON PHONOGRAPH MONTHLY FOR SEPT., 1912

Edison Window Displays

A DISPLAY YOU MAY PURCHASE FOR $1.00

NOW make a note of this. All orders re- ceived before Octo- ber 1st, 1912, will be sent free of transportation charges as has been our custom. But on delayed orders reaching this office after October 1st we think it only fair to send the same by express at your expense. Sure- ly you can decide at once right now, in fact, whether you consider this display worth #1 to you. Time after time we have called your attention to the fact that this department is your department and that through co- operation you can easily reduce the price of the dis- plays. In this par- ticular instance we have decided to name a price that means a great loss to us providing we do not receive or- ders from a major- ity of Dealers, and to be frank with you we think every live Dealer should use You cannot make a will interest the public

MUSICAL TALENT WANTED!

I CAN YOU SING OR PLAY ANY INSTRUMENT WELL?

--• — — -r — r*"

DISPLAY No. 23

31.

Now read the description, note how small a win- dow it requires, and how easily it is arranged.

Description If your window is but 2 feet deep and 3 feet 4 inches wide you can use this display. If your window is a large one you can also use this dis- play to advantage as a center piece. The photo shows clearly how to ar- range the window and read carefully the attention- attracting lettering. You know that "Help Wanted "at- tracts 99 out of 100 instantly. In this case you appeal to those interested in music. The booklet and your salesmen should do the rest. It consists of three pieces, two square posts and a folding arch that rests on top of them. Hand- painted and air brushed in attrac- tive colors. Do we need to say more We think not. Do

this display. to influence your order at

better investment, one that your part by sending your order now, and give the

and at a cost of just $1. display a chance.

EDISON PHONOGRAPH MONTHLY FOR SEPT., 1912

HAVE YOU SPARE TIME, MR. DEALER?

LOOK at this window display, read the direc- tions which explain how you may construct a similar display at a trifling expense. Here is a background idea. You should know that when you place a suitable background in your window

that you concen-

trate the observ- er's vision on the displayed articles alone. Now that is a feature much to be desired. It sells the article on display. It assists in a critical ex- amination, one in which the observer becomes deeply in- terested.

Now we have a proposition to make you. We want you to make this background and use it. You'll find it is simple enough to build and attractive when set in your show window. If you will make and use this back- ground we will send you the handsome pictorial sign, you to pay express charges only.

Right here let us call your attention to the fact that there are thousands passing your place of business who do not know the very thing that this show card points out to them most forcibly. You can tell these thousands that you want to demon- strate the Edison in their homes by the use of this show card.

Will you take this suggestion and act upon it, thus promoting your own success? We want you to start something! We will show you how to make good use of your display windows. Good displays will boost business. Read the following directions carefully and you will find it a simple task to build this display.

DIRECTIONS.

For the three frames you will require 46 running feet of planed pine lumber 2" wide ]/g" thick. Make two frames 4' long 1' 6" wide with cross pieces in the center. Make one frame 5' long V wide with

a center piece run- ning the long way of the frame.

Paint these frames with a shade of light green paint, using o i 1 paint or common water color wall paints ' which dry quickly. Purchase two rolls of gold passe p a r t ou t paper at any stationery store and as it is gummed on one side you can easily apply it to the frames giving them a gold stripe as shown. Pur- chase a double roll of dark green wall paper and paste to back of frames. By damp- ening the paper slightly on the back it will stretch smoothly. Or you may use cloth tacking it on the back of the frames smoothly. Hinge the com- pleted frames together and you have a screen that is easily handled and will stand alone, at an expense of a little over 31-00. Next month we propose to show you how to redecorate this frame work at an expense of just 10 cents! Will you use this idea? Place the machine on a covered box or pedestal 18" high. Write to Thomas A. Edison, Inc., Ad- vertising Department, Orange, N. J., stating that you agree to build the background and will pay express charges on the "Do You Know" sign. Do it to-day before you forget it. Remember that it is only going to cost ten cents to re-decorate this set next month; so divide the cost by two.

GET THE TENT FOLDER

WE are shipping to Jobbers Form 2255, the Tent folder, an ingenious little affair show- ing a big gaily decorated circus tent with the legend "The Big Show in the Main Tent." The front of the tent turns down and reveals the Edison

"Opera" and a little argument to the effect that while some entertainments happen once a year, the Edison lasts a lifetime and is always ready when you are. It is a very attractive folder and ought to find its way to every Dealer. You can get it now from your Jobber.

EDISON PHONOGRAPH MONTHLY FOR SEPT., 1912

A CORNER OF THE WINDOW DISPLAY DEPARTMENT

This view shows a few sections of the October win- dow display drying in a corner of the Window Display Department's work rooms. Designed by an expert on window displays, constructed and finished by skilled artisans and deco- rators, the displays form a vital ad- junct to any sales force.

With the inauguration of the monthly sugges- tions to Dealers this department becomes more than ever the Dealers' department and it is to be

hoped that Deal- ers everywhere will fall in line with the new idea and give the innova- tion a thorough trying out.

The display

shown above was

described in detail

in the August issue.

The large service

is priced at 34.00;

the small service

at 32.50 and the

center screen, a

neat back ground

for the Dealer with four-foot windows, at 32.00

It is not yet too late to order this display! So get

busy if you have not done so.

ROOSEVELT RECORDS

ON the 12th of September we will begin snip- ing to Jobbers four Records made by Theo- dore Roosevelt — the first that he has ever made for any Phonograph or talking machine. As their titles suggest, they state the Progressive Leader's views upon the great public questions which we as a nation must face. The personality of the man and the importance of the subjects with which he deals will assure a wide interest in these Records.

THEODORE ROOSEVELT AMBEROL RECORDS

50 cents each in the United States; 65 cents each in Canada

1146 "Progressive Covenant with the People"

Theodore Roosevelt

1147 "The Right of the People to Rule"

Theodore Roosevelt

1148 "The Farmer and the Business Man"

Theodore Roosevelt

1149 "Social and Industrial Justice"

Theodore Roosevelt

NOVEL WINDOW

THE Stone Piano Company at Fargo, N. Dak., forwarded a negative of a very clever and original Fourth of July window display which unfortunately could not be brought out clearly enough to permit of reproduction. Three Edison Phonographs and four pyramids of cartons formed the body of the display with a background of

colored streamers falling the entire length of the window. On the window itself, J. A. Poppler made air-brush pencil portraits of Washington and Edison, side by side. The first bore under it the legend "George Washington, Father of His Coun- try;" the second, "Thomas A. Edison, the father .of the Phonograph."

Green wreaths surrounded the two pictures, the whole being framed in bunting, looped back and fastened to the sides. At each side of the pic- ture was a hanger announcing the new Edison Records for July. It was a most effective and appropriate display and the Stone Company is to be congratulated upon devising such an excellent window.

Speaking of the display Mr. Poppler says: "I thought perhaps the editor of the Phonograph Monthly might be interested in putting it before the Other 13,000. You will notice that we are not prone here to hiding our lights under a bushel and rest content that we have the Edison light showing brightly at all times also.

"Crops haven't been better here in Minnesota since 1891. Going some, I guess. If things keep on looking as bright we will have the largest Phono- graph business of our existence. Here's hoping."

We are glad, at least, to place the idea if not the picture before the Other 13,000 and we hope in the future that more Dealers when they get up some particularly good display or work any good selling ideas, will let other Dealers know about it through the columns of the Monthly.

EDISON PHONOGRAPH MONTHLY FOR SEPT., 1912

A TEXAS SALE

IT all depends on knowing how. If you don't think so, read what the W. G. Walz Co. of El Paso, Texas, accomplishes in its "locality" Phonograph sales. First of all, let us impress upon you the fact that the first two pictures show the scene of the per- formance. Whereas the man who did not "know the ropes" would throw up his hands in horror at the thought of trying to sell a Phonograph in this barren looking waste, the Walz people have turned the drug

store bearing that Edison banner into a small sized gold mine. During the last invasion, which lasted only three days, eight outfits were sold averaging 368.50 apiece. Another sale in East

	-

El Paso brought 3486.00 in three days.

This forbidding looking place is the Smelter District, just outside of El Paso, and inhabited entirely by Mexicans. Railroad shops, districts in the vicinity of smelters, cement plants or any other localities where steadily employed labor- ers are more or less congregated are selected for these sales, as they find that these people buy readily and are usually good payers.

The Walz representatives simply take possession of the local drug store, put up their banner, circulate their hand bills and start a concentrated advertising campaign. The scheme of these "neighbor- hood sales" pays them well,

and they find very often that more outfits are sold during the following month than during the sale, while they feel the results of the advertising from month to month for quite a while.

In writing of this rather unique stunt and explaining the several pictures which were enclosed, the Walz Company says in part:

"The gentleman holding the Opera in the third picture is Mr. W. J. Geek, one of our boys, who has been a valuable assistant in all but one of the several sales of this kind that we have conducted since put- ting the plan into operation at the beginning of the Sum- mer of 1911.

This is our fifth effort of this kind, each of which has been productive of satis- factory results. At our East El Paso sale last year, among other machines sold, we placed an Amberola, and this year at East El Paso two Operas, and one Triumph found ready purchasers. We find that the cost of conducting a sale is

10

EDISON PHONOGRAPH MONTHLY FOR SEPT., 1912

insignificant so far as we have had no trouble in finding a drug store that was very glad to give us floor space for display and consider themselves well paid, because of the advertising derived thereby. The hand bills cost a matter of 34.00 or 35.00, signs 33.00 to 35.00, distributing hand bills 31.00 to 32.00. The only additional expense to above is transportation or drayage on machines. So you see the expense is inconsiderable compared with results.

Our plan of 'carting,' a representative line of Phonographs to the people and appealing to them through a liberal terms proposition is proving so satisfactory that it is not at all improbable that we will arrange this Fall to conduct a series of sales in small towns within a radius of 100 miles of El Paso. We will advertise in one town while another is being worked, thereby economizing in time."

We have reproduced these pictures in order to show exactly what a forbidding looking place these people can sell Edisons in. They have reduced the proposition to finding a locality where there is steady employment and taking their outfits right into that place, without waiting for the people to come to them. Are there any such localities in your territory? If so, get the Walz habit and invade them.

THOSE WINDOWS

IT has been authoritatively stated that the show windows of a store are directly accountable for about 40% of its total rental. Are you getting your money's worth out of your windows? Is there any reason why a passer-by would have a desire to enter your store and learn more about the goods that you are selling? Do you feel a certain sense of pride when you look at your windows and realize that they belong to you?

There probably was a time back in the Stone Age of business when the mere possession of a plate glass window placed a store in a class by itself and drew customers for miles around. Unfortunately, for some ot us, plate glass making has become such a fine art that the plate glassless store to-day is a relic of antiquity and a thing to be wondered at. So the merchant must do something more than merely possess a window — he must make it con- spicuous among its neighbors by reason of its beauty, suggestiveness or the story which it tells.

One way not to treat a self-respecting window is to take a sample of everything that you have in stock and pile the whole business in the window. It is suggestive of a remnant or a rummage sale, gives no definite idea of what you are trying to sell and makes a generally bad-looking window. More- over, it is a well-known fact that the eye does not grasp but one or two details out of such an array. If you can find such a window in your own town try walking past it at your regular gait. Then name the things that you saw. You will remember a very small percentage of the articles displayed.

And even this will be an unfair test because you have attempted to note as many objects as possible while the window is intended to attract the casual pedestrian whose mind is not bent upon any such trial and will therefore not even remember as much as you did.

Look at it from another point of view. The great department stores have immense window space and a vast assortment of stock. Do the window dressers in these stores jam the windows with every conceivable article in the place? Although each division of their great window is larger than the entire window of the average store, there are scarcely ever more than one or two different kinds of articles shown in any one window and these articles are almost invariably inter-related. They concentrate upon a few things at a time and drive them home. You must do the same thing if your windows are to earn that 40%.

Some Dealers refuse to put any money into window-displays — not even a very few dollars a month. They think it is a waste of money. If any one of them bought an automobile and broke a spark plug would he let the machine stand idle rather than spend the extra money for a new spark plug? Not only would he buy a new plug but he would replace any other part, no matter how costly.

The Dealer is in a similar position as regards his windows. The first cost is represented by the pro- portion of the rental which may be charged to the window and this must be paid whether the window is used or not. Now unless the Dealer is more or less of an artist he must have outside help in the form of card lettering, trimmings, or the actual fixtures and materials such as are supplied by our window display department. This slight expense corresponds to the purchasing of the new spark plug, for it is the thing that vitalizes the window and makes the first (?ost worth while.

It is our realization of the great importance of a well decorated window that prompts us to furnish displays to Dealers below their actual cost to us and to start the series of suggestions begun in last month's issue. These suggestions are designed par- ticularly to meet the needs of the small Dealer who believes that he cannot afford the regular display service. Each display will be designed to require a minimum of expense and will be comparatively simple in construction.

We believe that there is not an Edison Dealer in the country who does not theoretically believe in the value of the window display but many of them simply never take the first step. Our new monthly display suggestions were instituted to supply the impetus necessary to start the hesitating Dealer upon his career as a window display user. We believe that if the Dealer knows that he can rely upon this department to offer suggestions every month he will be glad to use them where he would not care to undertake the designing of his own window trims. Are we right?

EDISON PHONOGRAPH MONTHLY FOR SEPT., 1912

11

Did you ever make a Phonograph Record?

Did you ever hear your- self talk, sing or play?

Talk about entertainment — there is nothing that approaches the fun and fascination of making records at home on the

Edison Phonograph

THE EDISON will record what you or your friends say, or sing, or play, and then instantly reproduce it just as clearly and faithfully as the Records you buy are reproduced. This is a feature of the Edison Phonograph you should not overlook. You can send your voice to a friend, preserve the sayings of children, record your progress as a speaker, a singer or a musician. Anyone can make records on an Edison. It requires no special machine. The blank records can be used over and over.

Let us demonstrate this great feature of the Edison Phonograph and when you buy make sure you get an Edison, the instrument that gives you not only the best renditions of the world's best entertainers, but also the opportunity for home record making. Edison Phonographs, $15.00 to $200.00. Edison Standard Records, 35c. Edison Amberol Records (play twice as long), 50c. Edison Grand Opera Records, 75c. to $2.00.

ANOTHER HOME RECORDING AD FREE

The new four-minute Recorder and accessories offer you a big field. Take advantage of it now and get this ad into the papers. It tells a similar story to that offered in our last issue, but tells it in a different way. This is a ready-made ad electro No. 28 and the cut of the Phonograph is Stock electro No. 790. Either are yours for the asking if you will send us a clipping of the ad.

12

EDISON PHONOGRAPH MONTHLY FOR SEPT, 1912

READING NOTICES

EVERY Dealer who does any newspaper ad- vertising at all should be able to get a reading notice of the new Edison Records as they go on sale each month. A number of Dealers are get- ting this free publicity regularly, and the great majority of newspapers will be glad to run it as a news item. Your paid advertisement in the same issue as the Record List will be particularly effective, and you could well afford to have it a little larger than your regular ad.

Or, if you are not a regular advertiser, in any newspaper, you might get the notice published by inserting a paid ad in that issue. But, even if you do not care to do this it would be worth while to try getting the notice published. So many papers devote space to book reviews weekly, if not daily, that it is not at all unreasonable to ask them to give space once a month to a list that will be of interest to a great many readers.

We are suggesting below copy for a reading notice concerning the October Record List. Fix it up to suit yourself and get it into the papers about the 25th of September.

EDISON RECORDS FOR OCTOBER

Music lovers will hail with delight the exquisite selections of the Edison Amberol Concert List for October, introducing the gifted soprano, Anna Case, of the Metropolitan Opera House. Her singing of the familiar "Dearest Name" from "Rigoletto" is superb. Margaret Keyes, another well-known singer, presents in a thoroughly artistic manner the beautiful "O Happy Day, O Day So Dear," which is wonderfully suited to her magnificent contralto. The third number is Chopin's "Nocturne in E Flat" brilliantly performed by Kathleen Parlow, the famous violinist.

The Amberol selections include several excep- tional instrumental pieces: Gottschalk's "The Last Hope," always beautiful, is exquisitely per- formed by the Edison Concert Band; The Tollefsen Trio presents the dainty "Pastel — Minuet;" Andre Benoist, celebrated young pianist, plays "Old Black joe" with delightful variations; the New York Military Band gives a stirring rendition of "La Marseillaise;" the National London Military Band presents a dashing march " Sons of the Brave;" the National Promenade Band offers a waltz medley "Take Me Back to the Garden of Love," which is especially recorded for dancing; Julius Spindler and Anthony Giammatteo present a flute and clarinet duet on the "Themes of La Sonnambula." Among the popular hits and excerpts from musical comedies are: "Oh! You Circus Day," by Stella Mayhew, who has been singing at the Winter Garden; two songs from "A Winsome Widow" — "Be My Little Baby Bumble Bee," sung by Elizabeth Spencer and Walter Van Brunt and "String a Ring of Roses Round You Rosie," sung by Walter Van Brunt; "Under the Love Tree," from "The Wall Street Girl," sung by the Heidelberg Quintet; "Hear That Orchestra Rag," a snappy harmonization by the Peerless Quartet and "That Aeroplane Glide," by the same popular four. Then there are four beau-

tiful sentimental songs: "Why Did You Make Me Care?" a splendid song with powerful climax, presented by Charles W. Harrison; "When I Know That Thou Art Near Me," one of Abt's gems, sung by Elsie Baker and James F. Harrison; "Somebody Loves Me," performed in Elizabeth Spencer's de- lightful manner and "With All Her Faults I Love Her Still," one of Will Oakland's old favorites.

Two exquisite Scotch songs by well-known Euro- pean singers are: "Will Ye No Come Back Again?" by Archie Anderson and "O Sing to Me the Auld Scotch Sangs," by William Davidson; both are full of the rare beauty for which Scotch songs have always been famous. The list also includes a number of other entertaining numbers, including: "Buck Fanshaw's Funeral," by Harry E. Humphrey; "By the Old Cathedral Door," by Cathedral Choir; "Just forTo-Day," by Bessie Volckmann; "Shamrock Belles," by Billy Murray and Chorus; "Mysterious Moon," by Ada Jones and Billy' Murray; "When the Old Folks Were Young Folks," by Manuel Romain and Chorus; "Ragtime Cowboy Joe," by Edward Meeker, and "Waiting for the Robert E. Lee," by Collins and Harlan.

SUSPENDED LIST August 20, 1912

This list is supplemental to the Suspended Lists which appeared in the June, 1908, and succeeding issues of the Edison Phonograph Monthly. These are still in force and must be given the same consideration by the Trade as if reprinted in full herewith:

Mo., Lamar — Diamond Drug Co.

Mo., Bowling Green — Huckstep Music Co.

Mo., Bowling Green — Geo. W. Dixon.

Cal., Monterey — Monterey News Co.

Cal., Pacific Grove — Holman's Department

Store. Vt., Springfield — O. E. Noyes. Vt., Springfield— L. J. Allbee.

Jobbers and Dealers are asked not to supply the above named firms with our apparatus, at address given or any other address.

AMONG THE JOBBERS

THE Edisonia Company, Edison Jobbers in Newark, N. J., opened their new building to the public on August 5th, and received in- numerable congratulatory messages, floral pieces and general expressions of good will. The new quar- ters, with a floor space of 60,000 square feet, are situated on the southwest corner of Broad Street and Central Avenue, one of the busiest sections of the city. The new move spells prosperity, and we are glad to have this opportunity to extend our congratulations to the Edisonia Company.

EDISON PHONOGRAPH MONTHLY FOR SEPT., 1912

13

Edison Artists

REED MILLER

{Tenor)

REED MILLER, born in Anderson, S. C, was not satisfied with merely possessing an un- usually clear tenor voice, but was determined to become a true artist. To that end he has studied under F. Powers, A. Mees and Walter Damrosch. His field of endeavor is a vast one, including opera, oratorio and concert work, and he has appeared in the best houses all over the United States', singing with the New York Symphony Orchestra and with the Theodore Thomas Orchestra. He has also sung at the Worcester and Evanston Festivals and with the New York Oratorial Society and other organizations of similar character. As a member of the famous Frank Croxton Quartet in which his wife, Nevada Van der Veer, is contralto, Mr. Miller has appeared in all the leading cities of the country.

His repertory is necessarily very extensive,~ and includes much that it would be impossible for the average tenor to present creditably. But, with his conscientious, untiring study, and his remarkable natural endowments, Mr. Miller has been able to gratify his ambition to become one of the foremost tenors of the country. His voice is clear, perfectly rounded, tremendously powerful and holds its freshness through the most trying selections.

Mr. Miller's popularity among the musical folks may be estimated by the fact that he never fails to secure re-engagements wherever he performs. Upon first coming to New York he appeared with the New York Symphony, was invited to sing twice again that year with the same orchestra, and has main- tained the standard set at that time in all his sub- sequent appearances.

A most ingratiating feature of Mr. Miller's Edison Records is his unusually clear diction, a fact which cannot but impress itself upon all Phono- graph owners. Among Mr. Miller's more recent contributions to our list are " Tis All That I Can Say" (Amberol 1072) and (a) "Recompense" (b) "Roses in June" (Amberol 1035).

THOMAS CHALMERS

{Baritone)

THOUGH a comparatively young man, Thomas Chalmers has already gained considerable prominence in the musical world. He has studied singing under several prominent New York vocal teachers, and while pursuing a business career sang successfully in concert and church work in and about New York; his last church position being with the Church of the Ascension, Fifth Avenue.

On the advice of several grand opera artists he gave up a business career and went to Italy to study under Maestro Vincenzo Lombardi of Florence, singing instructor of Caruso, the Lucia and Riccardo Martin and many other prominent singers. After two years of study under Lombardi he made his debut as Marcello in Puccini's "Boheme" with marked success. He was then engaged by Henry W. Savage in Milan for his tour of Puccini's "Girl of the Golden West" with which he sang during the season of 1911-12, in a coast to coast tour in which he won unstinted praise in the role of Jack Ranee, the sheriff.

Mr. Chalmers' voice is. a rich baritone which several years of careful training by expert masters has rounded into a most pleasing instrument.

14

EDISON PHONOGRAPH MONTHLY FOR SEPT., 1912

Though powerful, it is well modulated, and under perfect control, reaching the upper register with apparent ease. In the beautiful "Barcarole" from "The Tales of Hoffmann" (Amberol 28024) Mr. Chalmers and Marie Rappold give an exquisitely harmonized performance of the familiar gem. Two other selections by Mr. Chalmers are "My Dream," Amberol No. 28019 and Amberol No. 28028, con- taining two charming little songs, "Contentment," and "A Red, Red Rose."

WANTS FIRST FOUR-MINUTE RECORDING DEVICE

T] 1

^HE recording feature in connec- tion with the Edison machine, in my opinion, is very much in its favor. I have been experimenting with the recording device for some time and have succeeded in making some very good piano and talking records. I have one piano record in particular which was made in my home that I prize very much, and I have been tol-d by some Edison Dealers that it is the best they have ever heard." In replying to this letter from H. J. Weir of Indianapolis, Ind., we told him of the new four- minute recording device which would soon be on the market. His immediate answer to oi^r com- munication read in part as follows:

"I am pleased -to learn that you are putting on the market a four-minute recording outfit and, in my opinion, I think it is one of the best steps towards making the Edison Phonograph far more superior to all other talking machines. I would like to know about what time the new outfit will be on the market as I would like to be the first person in this city to purchase the entire new outfit; if the new four-minute recorder will fit on the 'Opera' machine I thought of changing my 'Home' for a new 'Opera.'"

The letter shows possibilities of the new four-minute Recording outfit which might escape some Dealers — it may lead owners of small machines to buy Operas and Amberolas. Or rather, it will permit those whom interest in the old recording device forced to' retain their cheaper machines, to pur- chase the newer and more expensive models without sacrificing the pleasure of record making.

Every Dealer must know those of his customers who have been using the two-minute recorder. Get up a form letter to these people telling them about the new recorder, emphasizing the fact that it is adaptable to the high-priced machines, and also featuring the hand shaving machine, the value of which they will be quick to realize.

Don't lost sight of the enthusiasm which the mere possibilities of the four-minute device have aroused in this Phonograph owner. He is one of

many who will be delighted by the new Edison feature and will be eager to purchase an outfit. Are they going to get it from you?

EIGHT-SHEET POSTERS

GEO. P. AUSTIN, Oxnard, Cal, has contracted the Edison 8-sheet poster habit and now has ten of the Old Couples placed in conspicuous positions about the town. Remember that we furnish these handsome posters free. Better get some up in your territory "while everybody is out of doors.

WATCH THE SHUBERT QUARTET

MILDRED GRAHAM REARDON, who has sung "Embarrassment" (Amberol No. 1084) and will undoubtedly make other Records for us, will appear in a great many eastern cities this Winter as soprano of the well-known Shubert Quartet. Dealers should keep a watch for this quartet during the coming season, and do a little special advertising when the singers appear in their respective localities.

COMPOSER PLEASED

THE following quotation from our correspond- ence with A. F. Lithgow, the Australian com- poser, will doubtless prove of interest to enthusiastic Edison boosters:

"Just a line to say how delighted I am with the foreign Amberol Records of 'Invercargill' which, by the courtesy of Messrs. Wills & Co., your local agents, I had the pleasure of hearing last week. My most sincere thanks are due your firm, also the band master ^and members of the New York Military Band for the fine work in recording the same, while I also greatly appreciate the honor of being "the first Australian composer to have been recorded by the famous Edison Phonograph — the first, but, I trust not the last.

"I fully intend purchasing one of your Phono- graphs, so that I may be able to give my small family the benefit — not only of these, but of many other Records contained in your list.

"A Tasmanian lady, who now resides in San Francisco, and is a great friend of Mrs. Lithgow's, was recently paying a visit to a friend there who was entertaining her with the aid of an Edison Phono- graph. One of the Records pleased her, and she made a request for a repetition of the same; the hostess remarked that the request was rather a coincidence, as like the lady in question, the Record was an Australian one. 'Perhaps you know of Mr. A. F. Lithgow, the composer, as he belongs to Tasmania,' remarked the hostess. You can im- agine what a pleasant surprise it was for a Tas- manian, and particularly a great friend of the com- poser's wife, and we were just as surprised and pleased ourselves on hearing of this — a sort of 'hands across the sea' incident."

EDISON PHONOGRAPH MONTHLY FOR SEPT, 1912

15

New Edison Records

Foreign Records for September, 1912

BRITISH AMBEROL FOR SEPTEMBER

12476 Be British, Wright George <T Albert

12477 Gems of Grand Opera, No. 1

National Military Band

12478 Oh! Mister McPherson, Godfrey \£ Williams

Billy- Williams

12479 When the Convent Bell is Ringing, Mellor,

Laurence £ff Trevor Stanley Kirkby

12480 Let's All Go into the Ballroom, Allen fcf _

Murphy Florrie Forde

12481 The Admiral's Broom, Weatherly fc? Bevan

Peter Dawson

12482 Walking Round the Bandstand, Mar low Eff Neat

Jack Charman

12483 The Green Eye of the God, Milton Hayes

Bransby Williams

12484 Same as His Faither, Lauder Harry Lauder

12485 The Lament of Flora McDonald

Archie Anderson

12486 The Lea Rig T. F. Kinniburgh

12487 The Land o' the Leal William Davidson

BRITISH STANDARD FOR SEPTEMBER

14159 All the Houses are Going Round, Godfrey \£ Williams

Billy Williams *14160 The Broken Heart, M. Dennis William McEwan

*14161 The Blacksmith's Reel, Bag-pipe Solo, Godfrey &

Williams W. N. Andrews

GERMAN AMBEROL FOR SEPTEMBER

15255 Liliputaner-Garde, C. Zimmer

15257 "Mondnacht am Rhein," Hermann Wesseler

Elite-Quartett

15258 Arie aus "Samson und Delila, Saint-Saens

Ottilie Metzger

15259 Wenn der Puis von Frau Schulz, 0. B. Roeser \

Grete Wiedecke

GERMAN STANDARD FOR SEPTEMBER

16252 Der Rosen Kavalier, Walzer, Richard Strauss

Johann Strauss Orchester

16253 Lass doch das Griibeln sein, H. Schultze-Buch

Elite-Quartett

16254 Der Walzer, Rud. Nelson Grete Wiedecke

16255 Goldregen, Walzer, Waldtcufel

Johann Strauss Orchester

FRENCH AMBEROL FOR SEPTEMBER

17168 Fantaisie sur Rip, Planquette Garde Republicaine

17169 Jadis les rois, Ch. Lecocq Mile. Rose Heilbronner

17170 La Saint Rubert, Leo Danidorff Paul Payan

17171 Au Revoir, V. Monti Louis Dup'ouy

17172 Valse d'un jour, Christine et Fragson

Lucien Rigaux

17173 En Provence, P. Cressonnois fils Paul Lack

FRENCH STANDARD FOR SEPTEMBER

18203 La Brahanconne, F. Van Campenhout

ler Res. des Guides

18204 Lui, Ch. Berol-Clerc Henriette Leblond

18205 Le talon dans la Grille, Christine at Attic Paul Latyk

SPANISH AMBEROL FOR SEPTEMBER

8066 A Mexico, — Cancion, Lerdo de Tejada

Solo pof Jose Frances, baritono

*Through an error these two Records appeared in the August List. They go on sale with the September Records.

Johann Strauss Orchester 15256 "Gott griiss Euch" aus "Lohengrin", Wagner

Th. Lattermann

FACTORY VISITORS

AMONG those whom we have had the pleasure of entertaining at the factory in the past few weeks are: C. C. Clayton, Consolidated Music Co., Salt Lake City, Utah; S. Buegeliesen, Buegeliesen & Jacobson, New York City; P. S. Ridgway, Sherman, Clay & Co., Spokane, Wash.; William H. Lewis, Shamokin, Pa.; Harry W. Weymann, H. A. Weymann & Son, Philadelphia, Pa.; Geo. A. Heidinger, Eilers Music House, Spokane, Wash.; G. R. Coner, Pardee-Ellenberger Co., Boston, Mass.; F. Bardonnex, Brooklyn, N. Y'.; Mr. McLeod, Mrs. Cuthbertson and Miss Ketcham of Toronto, Can.; Geo. S. Marygold, Southern California Music Co., Los Angeles Cal.; J. W. Reeves, Eilers Music House, Seattle, Wash.; H. H," Clubb, Eilers Music House, Los Angeles, Cal.; Mr. and Mrs. Carl W. Whalen, Mallinocket, Me.; H. G. Towne, Denton, Cottier & Daniels, Buffalo, N. Y.; E. A. Neff, Ball-Fintze Co., Newark, Ohio; L. Kaiser, S. B. Davega Co., New York; C. W. Morgan, Gimbel Bros., New York; I. E. Edgar and H. R. Painter, American Piano Co., New York; L. C. Wiswell, Lyon & Healy, Chicago, 111.; J. H. Dittrick, Rudolph Wurlitzer Co., Cincinnati, Ohio; Harry P. Rupp and F. L. Fritchey, Grinnell Bros., Detroit, Mich.; J. P. Riley, Atlanta Phonograph Co., Atlanta, Ga.; L. E. Caldwell, Quincy Phonograph Co., Quincy,

111.; H. Paul Mann, Eilers Music House, Walla Walla, Wash.; W. E. Kipp, Kipp-Link Phonograph Co., Indianapolis, Ind.; A. A. Trostler, Schmelzer Arms Co., Kansas City, Mo.; James I. Lyons, Chicago, 111.; R. S. Williams and H. G. Stanton, R. S. Williams & Sons Co., Toronto, Can.; H. E. Gruttemeyer, Springfield, Mass.; Wm. Keller, L. Buehn & Bro., Philadelphia, Pa.; Daryl H. Kent, M. W. Waitt & Co., Vancouver, B. C; J. N. Swanson, Houston Phonograph Co., Houston, Texas; F. E. Bolway and Mr. Bolway, Jr., Oswego, N. Y.; Mrs. D. Shepherd and Miss L. Shepherd, L. Shepherd & Co., Fort Worth, Texas; J. N. Blackman, Blackman Talking Machine Co., New York City; C. H. Short, Short Music Co., Pomona, Cal.; H. H. Blish, Harger & Blish, Des Moines, la.; J. M. Hayes and Mr. Bertcheri, Hayes Music Co., Toledo, Ohio; H. E. Wurlitzer, The Rudolph Wurlitzer Co., Cincinnati, Ohio; F. K. Babson, Babson Bros., Chicago, 111.; Wm. C. Hamilton, Hamilton Piano Co., Pittsburgh Pa.; R. C. Kretch- mar., J. Haines and S. S. Wenzell, The R. C. Kretchmar Co., Philadelphia, Pa.; E. F. Glover, Plainfield, N. J.; Jas. F. Cox, J. F. Cox & Sons, New Haven, Conn.; E. M. Wallace, Olney Music Co., St. Joseph, Mo.; E. M. Backus, Jr., R. S. Howard Co., 200 5th Avenue, New York- City.

Get Those Bull Moose Records.

Jobbers of Edison Phonographs and Records

ALA., Birmingham — Talking Machine Co. Mobile— W. H. Reynalds.

CAL., Los Angeles — Southern Cal. Music Co. San Francisco — Pacific Phonograph Co.

COLO., Denver — Denver Dry Goods Co. Hext Music Co.

CONN., New Haven— Pardee-Ellenberger Co.

D.C., Washington — E. F. Droop & Sons Co.

GA., Atlanta — Atlanta Phonograph Co. Waycross — Youmans Jewelry Co.

IDAHO. Boise — Eilers Music House.

ILL., Chicago — Babson Bros.

Lyon & Healy.

James I. Lyons.

Rudolph Wurlitzer Co. Peoria — Peoria Phonograph Co.

Putnam-Page Co., Inc. Qulncy — Quincy Phonograph Co.

IND., Indianapolis — Kipp-Link Phonograph Co.,

IOWA, Des Moines— Harger & Blish. Sioux City — Harger & Blish.

MAINE, Bangor— S. L. Crosby Co.

Portland — Portland Sporting Goods Co.

MD., Baltimore — E. F. Droop & Sons'Co.

MASS., Boston — Eastern Talking Machine Co. Iver Johnson Sptg. Goods'Co. Pardee-Ellenberger Co. Lowell — Thomas Ward ell.

MICH., Detroit — American Phono. Co. Grinnell Bros.

MINN., Minneapolis — Laurence H. Lucker. St. Paul— W. J. Dyer & Bro. Koehler & Hinrichs.

MO., Kansas City — J. W. Jenkins' Sons Music Co. Schmelzer Arms Co. St. Louis — Silverstone Talk. Mach. Co.

MONT., Helena — Montana Phono. Co.

NEB., Omaha — Schultz Bros.

N. H., Manchester — John B. Varick'Co.

N. J., Hoboken — Eclipse Phono. Co. Newark — Edisonia Co. Paterson — James K. O'Dea.

N. Y., Albany— Finch & Hahn. Buffalo — W. D. Andrews.

Neal, Clark & Neal Co. Elmira — Elmira Arms Co. Gloversvllle — American Phono. Co.

New York City — Blackman Talking Machine Co.

J. F. Blackman & Son.

I. Davega, Jr., Inc.

S. B. Davega Co.

Greenhut-Siegel-Cooper Co. Oswego — Frank E- Bolway. Rochester — Talking Machine Co. Syracuse — W. D. Andrews. Utlca — Arthur F. Ferriss.

William Harrison.

OHIO, Cincinnati— Rudolph Wurlitzer Co. Cleveland — Laurence H. Lucker. Columbus— Perry B. Whitsit Co. Newark — Ball-Fintze Co. Toledo — Hayes Music Co.

OKLA., Oklahoma City — Schmelzer Arms Co.

OREGON, Portland— Graves Music Co.

PENNA., Philadelphia— Louis Buehn & Bro.

C. J. Heppe & Son.

Penn Phonograph Co.

H. A. Weymann & Son. Pittsburg — Louis Buehn & Bro. Scranton — Ackerman & Co.

Technical Supply Co. WilHamsport— W. A. Myers.

R. I., Providence — J. A. Foster Co. J. Samuels & Bro.

TENN., Memphis— F. M. Atwood. O. K. Houck Piano Co.

TEX., Dallas — Southern Talking Machine Co. El Paso— W. G. Walz Co. Fort Worth— L. Shepherd & Co. Houston — Houston Phonograph Co. San Antonio — H. C. Rees Optical Co.

UTAH, Ogden — Proudfit Sporting Goods Co. Salt Lake City — Consolidated Music Co.

VT., Burlington — American Phono. Co.

VA., Richmond— C. B. Haynes & Co.

WASH., Seattle— Eilers Music House. Spokane — Graves Music Co.

WIS., Milwaukee — Laurence McGreal.

CANADA, Quebec — C. Robitaille.

Montreal— R. S. Williams & Sons Co., Ltd. St. John— W. H. Thorne & Co., Ltd. Toronto — R. S. Williams & Sons Co., Ltd. Vancouver — M. W. Waitt & Co., Ltd. Winnipeg — R. S. Williams & Sons Co., Ltd.

Babson Bros. Calgary — R. S. Williams & Sons Co., Ltd.

EDISON

PHONOGRAPH MONTH

'OL. X

October, 1912

No. 10

MR. EDISON

ANNOUNCES

HIS NEW RECORD— THE BLUE AMBEROL

"Jo/fe EDISON PHONOGRAPH MONTHLY

CONTENTS :	FOR OCTOBER, 1912
Attention Edison Dealers	PAGE 2	PAGE Price-cutting under the Ban of
Mr. Edison Announces the New Blue Amberol Record	r 3	the Law ..... Record Return Guide for October	8 8
The Blue Amberol Record .	4	To the Trade ....	8
The Diamond Reproducer .	4	Edison Window Displays	9
Record Exchange Proposition	5	Did You Build that Background	10
Printed Matter for Blue Ambero	I	Edison Artists ....	11
Records .... Suspended List Sept. 20 Another Concert Are You a Country Dealer? Diamond "B" Reproducers	6 6 6 7 7	Ordering Window Displays New Edison Records . (Wax) Foreign Records Jobbers of Edison Phonographs and Records ....	11 12 19 20

ATTENTION EDISON DEALERS!

The movement to abolish fixed prices is not dead.

Your opposition to it is still greatly needed.

The Oldfield bill, abolishing fixed prices, was reported by the Committee before Congress was adjourned, and will be voted on at the December session.

We need not tell you what it will mean if the prices on Edison goods cannot be maintained. You know that fixed prices are the best basis for doing business.

DO THIS

Write to all the candidates for Congress in your district, tell them what you think about abolishing fixed prices and ask them where they stand on the subject.

Even though one of them is running for re-election, and he has already written you, write him again.

The subject is important enough to keep him constantly reminded.

Manufacturers, Jobbers, Dealers and all others interested in main- taining fixed prices must do their share in fighting the proposed adverse legislation. Your part now will be to write the candidates for Congress in your district.

THE EDISON PHONOGRAPH MONTHLY

Published in the interests of

EDISON PHONOGRAPHS AND RECORDS

BY THOMAS A. EDISON, Inc. ORANGE. N. J., U. S. A.

THOMAS A. EDISON', LTD., VICTORIA ROAD, WILLESDEN, LONDON, N. W.

THOMAS A. EDISON. LTD. 364-372 KENT STREET. SYDNEY, N. S. W. COMPANIA EDISON H1SPANO-AMERICANA, VIAMONTE 515, BUENOS AIRES.

EDISON GESELLSCHAFT, M. B. H. 10 FRIEDRICHSTRASSE, BERLIN. COMPAGNIE FRANCAISE DU PHONOGRAPHE EDISON, 42 RUE DE PARADIS, PARIS.

Volume 10

OCTOBER, 1912

Number 10

MR.

EDISON ANNOUNCES THE NEW BLUE AMBEROL RECORD

THE NEW SEASON OPENS WITH A BANG

AT different times during our his- tory we have made announce- ments of improvements or addi- tions to our line which have meant much to the Trade. Each one of these inno- vations has boosted sales materially and helped to wear out the cash register.

But never before since the beginning of things have we been so loaded to the muzzle with prize packages. The Blue Amberol Records, the Diamond Repro- ducer, two new types of concealed horn cylinder machines; the disc line and the new Home Recording campaign based on the four-minute outfit make an array of new features that are fairly hung with dollar marks for every Dealer.

W7e have been a long time perfecting the Blue Amberol Record, but the Trade will realize that the delay was for the best when the perfection of the new Record has been proven. Our tardiness has been due entirely to Mr. Edison's insistance that no Blue Amberol Record should leave the factory until not only its tonal beauty but its lasting qualities had been ascertained beyond any con- ceivable question. The tests to which the, new Records have been subjected are as severe, if not more severe, than the experiments which any Records have

ever been forced to withstand. Mr. Edison assumed a temporary attitude of hostility toward the Blue Amberol and proceeded in every way that his ingenuity could devise, to find weaknesses in the new Record but he has now declared that it cannot be improved upon.

Now that it is thoroughly tried and proven it will unquestionably mark a new era in Edison business as it will re-awaken interest in thousands of cylin- der Phonographs all over the country. The Blue Amberol requires no attach- ments— that is, any machine which at present plays the wax Amberol Records will play the Blue Amberols. This is important in pushing the first sales because the customer is actually getting an infinitely better Record than the old Record {or the same -price! Then when the Blue Amberol has been on the market a short time its popularity is bound to boost the sale of four-minute attach- ments. When Edison owners realize the beauty of the Blue Amberol they will be quick to procure the attachments if they have not already done so, particu- larly in view of the discontinuance of the Standard Record. So get ready for a great big avalanche of Edison business — the bumper crop!

EDISON PHONOGRAPH MONTHLY FOR OCT., 1912 THE BLUE AMBEROL RECORD

The Blue Amberol differs from the old Amberol Record in volume, tone and durability. Being constructed of a hard substance it naturally in- creases slightly in volume of sound though it is by no means too loud — it is just right. The tone is rounder in quality and has no equal in purity among any Records on the market to-day. But the great feature of the Blue Amberol is that it is ■practically unbreakable.

THE BLUE AMBEROL RECORD

HAS BEEN PLAYED 3,000

TIMES WITHOUT WEAR

During the tests to which the Blue Amberol Record was subjected before it was announced it was played three thousand times and a careful comparison between the first and three thousandth performances detected absolutely no difference! Think of it — the Record will not wear out no matter how much it is played. There is not a Record in the whole Blue Amberol list, present or future, that will ever be called upon to stand this strain by any owner — but it could do it if it had to.

Not only is the Record proof against wear, but it will also survive all the minor accidents which a selection might be called upon to endure. It can be dropped upon a hardwood floor without any effect upon its reproducing ability. In fact, it can stand an almost unlimited amount of hard usage without injuring its tone. This is, of course, the great feature of the Blue Amberol and you cannot emphasize it too strongly in your advertising and sales talks. When owners of cylinder Phonographs (no matter of what makes) choose a Blue Amberol selection they know that it is theirs for all time.

COST REMAINS UNCHANGED

Despite the great superiority of the Blue Amberol Record over the old Amberol, the price will remain unchanged; that is

U. S. Canadian Dealer List List

Regular, each, net.... 32c 50c 65c

Concert, " " .... 48c 75c £1.00

(An amount equal to the Canadian customs tariff must be paid by each Canadian Dealer in addition to the above prices to Canadian Dealers.)

As there will be no breakage in the shipping of Blue Amberol Records the special 2% breakage allowance now made on wax Records will, of course, be void. The breakage 'allowance upon all ship- ments of wax Records will be continued.

SHIPMENTS ARE BEING MADE AS RAPIDLY AS POSSIBLE

We are making every possible effort to ship the Blue Amberol Records as nearly on the regular shipping date for the November Supplement as possible. It is, therefore, imperative that Dealers place their orders with Jobbers at once if they have not already done so. In case of any unforeseen delay we have authorized their being placed on sale as soon as they are received. There are fifty regular Amberols and five Concert Records in this first Blue Amberol list, the first named beginning with catalog No. 1501. The numbers which do not appear in the initial list will in time be issued and Dealers may arrange bins and shelves accordingly. The present list was designed to meet every possi- ble musical taste and includes all varieties of selec- tions, so that Dealers may cater to every owner of a cylinder Phonograph.

THE DIAMOND REPRODUCER

The Blue Amberol Records have made possible the use of a real diamond as the reproducer point, in place of the sapphire which we have been using on the wax Records. Though the sapphire point gave excellent results with the wax Records and gives even better results with the Blue Amberol, the diamond is a still greater improvement over the 1 atter combination. The Blue Amberol being practically indestructible, is not worn by the dia- mond, but Dealers must impress upon all Phono- graph owners the fact that the diamond cannot be used on the old wax Records.

The Diamond is, of course, indestructible and will last as long as the machine itself. It imparts to the Blue Amberol a clearness and beauty of tone never before equaled by any Record on the market.

On Amberola and Concert type Phonographs the Diamond "A" Reproducer will be used, while on

Alva, Triumph, Home, Standard, Fireside and Gem type Machines the Diamond "B" Reproducer will be required.

The Diamond "B" Reproducer may be used on Alva, Triumph or Home Phonographs which are at present equipped with model "O" Reproducers as it will fit in the same speaker arm. On Alva, Triumph and Home machines which have not been fitted with model "O" Reproducers, as also on Standards, Firesides and Gems, or where other types of Reproducers are being used, it will be necessary to obtain a special arm for each type machine (which will be included at the prices quoted for Reproducer only), and in ordering it should be plainly stated, for instance — Diamond "B" Reproducer for Standard; Diamond "B" Reproducer for Gem, etc. in order to prevent misunderstanding.

EDISON PHONOGRAPH MONTHLY FOR OCT., 1912

PRICES ON "A" AND REPRODUCERS

B'

In United States, Dealer, 36.00 net; List 37.50. In Canada, Dealer 37.80 net; List, 39.75.

present exchange allowance on Reproducers.

Dealers must bear in mind that all four-minute Reproducers with sapphire points can be used on Blue Amberol Records. That is, to say, any ma- chine which plays the old wax Amberols will play

October 1st marks the discontinuance of the the Blue Amberols without alteration.

RECORD EXCHANGE PROPOSITION

A great feature of the Blue Amberol Record from the standpoint of the Dealer is the wonderful opportunity it affords for working off the old stock of wax Records. Realizing that many Dealers have a considerable number of old wax Records still unsold, we have made the following liberal Return Allowance:

The old allowance of 10% on all Record pur- chases continues in effect.

In addition, we will allow Dealers to return to their Jobbers for credit such wax Records as they may have in stock to the extent of 5% of their machine purchases for a period of six months.

Both of these propositions are subject to the

conditions stated in Dealers' Record Exchange Bulletin No. 59, under date of December 31st, 1910. This means that if a Dealer purchases 350.00 worth of Records and 3150.00 worth of machines he can return to his Jobber 312.55 worth of the old Records, which is a very fair proposition, and will go a long way toward cleaning up many Record stocks — provided of course that the Dealer will hustle and do the big business that the new Records make possible. It is a proposition in which the Dealer wins at both ends — the more Blue Amberols and machines he sells, the greater his profits will obviously be, and the greater hole he can make in his Record stock through the exchange proposition

FOUR-MINUTE PHONOGRAPHS ONLY

Of course, the natural step after abolishing the Standard Records is the announcement that on and after October 1st all Edison Phonographs will be of the four-minute type only. Another important fact is that the Amberola, Concert, Triumph and Home Machines will be equipped with Diamond Reproducers; while Standards, Firesides and Gems will be regularly supplied with model "N" Repro- ducer, fitted with sapphire point, all at following list prices:

Fireside, Cygnet Horn.

" Sectional

Gem

Canadian U. S. List List

327.00 335.00

22.00 28.50

15.00 19.50

If Diamond Reproducers are desired on Stand- ards, Firesides and Gems, the list prices will be:

Canadian U. S. List List

Amberola I, Circassian Walnut

" I, Oak or Mahogany

" III, Oak or Mahogany

Concert (formerly "Opera") Mahogany

" " " Oak

Triumph

Home

Standard, Cygnet Horn

" Flowered Horn

U. S. List

3250.00 200.00 125.00 90.00 85.00 75.00 50.00 35.00 30.00

Canadian List 3300.00 250.00 150.00 117.00 110.00 97.50 65.00 45.50 39.00

Standard, Cygnet Horn....

" Flowered Horn. Fireside, Cygnet Horn

" Sectional

Gem

340.00 35.00 32.00 27.00 20.00

352.00 45.50 41.50 35.00 26.00

Dealers must bear in mind these differences in equipment and specify accordingly when desiring Diamond Reproducers on Standards, Firesides and Gems.

Another important point for Dealers to remember is the changing of the name "Opera" to "Concert," noted in this issue.

RECORDERS NOT FURNISHED

Because of the considerable increase in cost of the Diamond Reproducer over that of the Sapphire, Recorders will no longer be included as part of the Triumph and Home outfits. When Recorders are desired they must be purchased as extras at regular list prices and discounts.

COMBINATION

Combination attachments will hereafter be equipped with Diamond Reproducers and this automatically stops the issuing of the sets of ten special Records as the Diamond Reproducer cannot be used on wax Records. When specified in orders, however, we will continue to supply combination attachments with the old type four-minute sapphire Reproducers at the former prices.

This is a material advantage to the Dealer because the four-minute Recorder means a big boom in home recording and the Dealer will make his profit on all Recorders instead of having them included in the outfit. By the way, keep pushing that four-minute Recorder.

ATTACHMENTS

Prices for Combination Attachments with Diamond Reproducers are:

Gem, net

Standard, net

Home and Triumphs, net.

Dealer

36.60

6.75

8.00

Canadian

U. S. List List

38.25 310.75

8.40 10.95

9.75 12.70

(Canadian Dealers must pay an amount equal to the Canadian Customs duties, in addition to the Canadian Dealers' prices

quoted above.)

EDISON PHONOGRAPH MONTHLY |FOR OCT., 1912

PRINTED MATTER FOR BLUE AMBEROL

RECORDS

WE have prepared especially attractive and effective printed matter for the exploitation of the Blue Amberol Records. We ask every Dealer to carefully read the following list and to estimate as nearly as possible how much of the various forms he can use to advantage and to order accordingly.

Blue Amberol Catalog, containing the first fifty- five Blue Amberols, is a one-color, twenty-page booklet with handsome cover in two colors, size 5 inches by 8 inches. Form 2280.

In connection with this catalogue we have mailed to each Dealer a blue card which he is to fill out. As we have not heard from some Dealers, we will outline the purpose of this card.

We want each Dealer to prepare a list of owners of Cylinder Phonographs of every make. We are going to furnish each Dealer as many special envelopes for mailing the catalog as he will agree to use in mailing it to the people upon this list. This means that it will cost you exactly lc to mail each one of these beautiful catalogs in a handsome envelope. How many do you agree to mail? In addition to the booklets with envelopes we are going to supply others without envelopes if requested by the Dealer. If you did not fill out that blue card, let us know at once how many booklets you will agree to mail out and how many you want for other purposes. Mention your Jobber's name in replying.

Phonogram. — The Phonogram will appear in a

new style — that of a miniature newspaper of eight pages. The standard size of all catalogs in the future will be 5" x 8" and this is also the size of the new Phonogram.

This means that the Phonogram can be enclosed in the new Blue Amberol catalog — a fact which will undoubtedly lead many Dealers to increase their standing orders. The first edition is, of course, chiefly a Blue Amberol number and ought to be a big help in starting the ball rolling. Better get one in the hands of every owner of a cylinder Phonograph in your territory.

Bulletin. — The Bulletin as usual contains a list of all the Records and is to be hung in the window. It is mailed direct to all active Dealers.

We have also prepared a striking placard announc- ing the Blue Amberol Record and stating the fact that it has been played three thousand times with- out showing wear. It is Form 2282, obtainable only through Jobbers.

A second placard contains this phrase: "Mr. Edison announces his new Record — The Blue Amberol." It is Form 2283. Secure copies from Jobbers.

Another handsome placard printed in two color* contains the portraits of all artists on the first Blue Amberol list. This is Form 2284 and is also obtainable from Jobbers only.

Every Dealer can make use of each of the Forms mentioned in this list. The only question is — "How many?"

ANOTHER CONCERT

IN view of our frequent advocacy of Phonograph concerts as an effective means of publicity, we take pleasure in quoting the following letter

from J. J. Bushell, Manager of the Colonist Press,

Ltd., Hamilton, Bermuda:

"I have pleasure in informing you that under separate cover a copy of the current issue of 'The Colonist' goes forward to you. In this you will find a report of a concert given in a newly opened hall, the excellent Triumph Phonograph with which you recently supplied me filling quite an important place on the program. You will be pleased to learn that many of the selections were exceptionally well received, and encored, and as the audience included people of education and, in fact, was prin- cipally composed of that class, the fact that they were satisfied should go far towards making the Edison more popular than ever in this country. "~a

"Quite a few, who came merely for the sake of helping out the cause, went away

with a very different idea of what a musical instrument the Phonograph is, than what they had when they came in, and I have had quite a number of inquiries as to my giving another recital in the near future — to Which I have consented.

"I enclose herewith a copy of the pro- gram of the evening, which will probably be of interest." The program referred to contains fourteen selec- tions, eight of which were performed by the Edison — with what excellent results may be judged from the following extract from the account of the enter- tainment appearing in "The Colonist:"

"The evening's entertainment included a concert of vocal and instrumental music rendered by the Edison Phonograph, the clear and crisp rendition of the various items receiving warm applause. One selection, sung by the famous Scotch comedian, Harry Lauder, received an encore that was only met by repeating the song."

EDISON PHONOGRAPH MONTHLY FOR OCT. 1912

ARE YOU A COUNTRY DEALER?

IF so do you believe the story of a man who when shown a giraffe took a good look at him and then said "there ain't no sech animal?"

Do you gaze at the photos of our window dis- plays and admire them, and sigh, and say "It's the advantage those city Dealers have over us that makes them rich, window displays, fine stores, etc."

Bend over and let us whisper in your ear. You have it "all over" your city brethren if you have any sort of show window space at your disposal. A window display in a country town stands out and creates more of a stir than it does in the city where thousands of clever displays are shown.

You can arrange Edison Displays no matter how inexperienced you may be in setting them up. They are built for the man who knows little about arranging displays. Don't be so certain that you could not use them. Make a try at it — you'll be a regular customer thereafter, that's certain!

DIAMOND OUTFIT NO. 5 Standard Phonograph with Cygnet Horn H, K, R or N Reproducer Catalog No. Name of Part

760 Diamond "B" Reproducer

11210 Reproducer Arm with Back Rod Sleeve Assem-

bled 12376 Horn Crane Upright Rod

3281 Straight Rubber Horn Connection

DIAMOND OUTFIT NO. 6 Standard Phonograph, with Cygnet Horn, S Reproducer Catalog No. Name of Part

760 Diamond "B" Reproducer

11210 Reproducer Arm with Back Rod Sleeve Assem-

bled

DIAMOND OUTFIT NO. 7 Home Phonograph with Straight Horn, H, K, R or S Repro- ducer Catalog No. Name of Part

760 Diamond "B" Reproducer

3359 Reproducer Arm with Back Rod Sleeve Assem-

bled 4227 Metal Elbow

3281 Straight Rubber Horn connection

2346 Back Rod Collar

2347 Back Rod Collar Set Screw

DIAMOND "B" REPRODUCERS

We wish to call the attention of the Trade to the following bulletin of parts necessary to assemble Diamond "B" Repro- ducers to Edison Phonographs nowjn use, or in the hands of the Trade:

DIAMOND OUTFIT NO. 1 Gem Phonograph with H or K Reproducer Catalog No. Name of Part

760 Diamond "B" Reproducer ,

6310 Reproducer Arm Assembled

4227 Metal Elbow

3281 Straight Rubber Horn Connection

DIAMOND OUTFIT NO 2 Fireside Phonograph with Sectional Horn, H or K Reproducer Catalog No. Name of Part

760 Diamond "B" Reproducer

11110 Reproducer Arm Assembled

4227 Metal Elbow

3281 Straight Rubber Horn Connection

DIAMOND OUTFIT NO. 3

Fireside Phonograph with Cygnet Horn, K or S Reproducer Catalog No. Name of Part

760 Diamond "B" Reproducer

11110 Reproducer Arm Assembled

12376 Horn Crane Upright Rod

3281 Straight Rubber Horn Connection

DIAMOND OUTFIT NO. 4 Standard Phonograph with Straight Horn, H, K, R or N Reproducer Catalog No. Name of Part

760 Diamond "B" Reproducer

11210 Reproducer Arm with Back Rod Sleeve Assem-

bled 4227 Metal Elbow

3281 Straight Rubber Horn connection

DIAMOND OUTFIT NO. 8 Home Phonograph with Cygnet Horn, H, K, R or S Reproducer Catalog No. Name of Part

760 Diamond "B" Reproducer

3359 Reproducer Arm with Back Rod Sleeve Assem-

bled 12376 Horn Crane Upright Rod

3281 Straight Rubber Horn Connection

DIAMOND OUTFIT NO. 9 Triumph Phonograph with Straight Horn, H, K, R or S Reproducer Catalog No. Name of Part

760 Diamond "B" Reproducer

3405 Reproducer Arm (less back Rod Sleeve)

4227 Metal Elbow

3281 Straight Rubber Horn Connection

For Home and Triumph Phonographs equipped with Model "O" Reproducers no extra parts are necessary as Diamond "B" Reproducers will fit the model "O" arm.

In ordering please specify by OUTFIT NUMBER, as for instance, if a Diamond Pointed Reproducer is desired for a Standard Phonograph with Straight Horn and Model H Reproducer, simply specify DIAMOND OUTFIT NO. 4, etc., and everything will be plain to us. Where outfit number is used it will be unnecessary to specify catalog number for the individual parts making up that outfit.

SUSPENDED LIST, SEPT. 20, 1912

This name is supplemental to the Suspended Lists which appeared in the June, 1908, and suc- ceeding issues of the Edison Phonograph Monthly These are still in force and must be given the same consideration by the Trade as if reprinted in full herewith.

N. J., Camden — Robert A. Morgan.

Jobbers and Dealers are asked not to supply the above named with our apparatus, at address given or any other address.

EDISON PHONOGRAPH MONTHLY FOR OCT., 1912

PRICE-CUTTING UNDER THE BAN OF THE LAW

SINCE the publication about a year ago of a book of Edison price-cutting cases containing upwards of 500 pages of opinions, injunctions, orders, etc. in different cases, there have been extremely few instances of price-cutting in Edison Phonographs and Records.

As the uniform policy of the Company for the past fifteen years in the protection of its Dealers by the maintenance of uniform sale prices, has been sustained by the recent important decision of the Supreme Court of the United States in the case of A. B. Dick Company vs. Henry, it may be as- sumed that in the future price cutting and the necessity for bringing suits of this character will be still more infrequent.

Occasionally, however, there will be found people who are willing to violate the most completely settled law of the land and who will persist in their price-cutting practices in spite of anything short of an injunction. In all such cases Thomas A. Edison, Incorporated, will always be found, as in the past, ready to act through its patent counsel to put such offenders under the ban of the law.

On Saturday, September 14th, representatives of the Company learned that a New York auction- eer by the name of Louis Weil had advertised an auction sale of a Dealer's stock to take place in Port Chester, N. Y. at 10.30 A. M. on Monday, September 16th.

The sale of Edison goods, however, did not take place for when it was about to open in accordance with the advertisements, Weil was served with the restraining order, a copy of which is printed herewith.

When the case came up on September 20th, as provided in the order, a preliminary injunction was granted continuing the restraining order in force. The restraining order follows:

" IN THE UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK

Thos. A. Edison, Inc. )

Complainant In Equity on United States Letters vs. | Patent No. 880,707.

Louis Weil,

Defendant. J

ORDER

Upon reading and filing the bill of complaint in this cause» and the affidavits of the affiants Wilson, Aylsworth, Dolbeer, Madison, Chew and Molck,

And upon motion of Louis Hicks, Esq., Solicitor and of coun- sel and Herbert H. Dyke, Esq., of counsel, for the complainant, it is upon due consideration,

ORDERED that the defendant, Louis Weil, show cause why a preliminary injunction should not be issued against him as in said bill of complaint is prayed, at a session of this Court to be held in the Court Rooms thereof in the Post Office Building in the Borough of Manhattan, New York City, at 10.30 A. M. on the 20th day of September, 1912 or as soon thereafter as counsel can be heard.

And you, Louis Weil, and your associates, attorneys, clerks, servants, agents and employees, and each of you, hereby take notice that you and each of you are hereby specially restrained and enjoined, pending the cause and until the further order of .the Court, from directly or indirectly selling or offering or

advertising for sale any Edison Standard Records for less than 35 cents each and any Edison Amberol, Records for less than 50 cents each, or any of said Records in violation of the condi- tions contained in the license labels affixed to the cartons containing the same, and from directly or indirectly disposing of any of said Records in any manner whereby any of them would be acquired for less than 35 cents each for Edison Stand ard Records and 50 cents each for Edison Amberol Records. And further take notice that you and each of you are hereby enjoined, pending the cause and until the further order of the Court, from removing, secreting or transferring any of the said Edison Standard _ Records and said Edison Amberol Records from the premises wherein the same now are, to wit: No. 27 South Main Street, Port Chester, County of West- chester, State of New York.

C. M. HOUGH, U. S. Judge."

RECORD RETURN GUIDE FOR OCTOBER

After October 1st, 1912, United States M to Z Jobbers and United States and Canadian Dealers may return to the factory for credit under the terms of the current 10 per cent. Record Exchange plan, Edison Amberol and Edison Standard Records listed up to and including the numbers given in the following table:

Grand /	Group	AMBEROL	STANDARD
$2.00	40044
Opera t	1.50	35021
1.00	30047	B-112
Domestic...		814	10520
British		12358	14086
French		17128	18180
German		15205	16207
Italian		7515	20615
Hebrew		10013	21034
Spanish		8041	21283
		8018	21266
Mexican		6144	20374
Portuguese		5093	19490
Argentine... Cuban		7112	19784
	None	20711
		8511
Swedish ,		9401	20551
		9806	16547
Hungarian..		11003	20722
Norwegian..		9200	19900
Polish		None	10708
Belgian		None	18480
Danish		None	15800
Holland-Dutch	None	18472
Welsh		12203	12338
		11504	20716
			12826
			12768
Finnish		11556	20728
Russian		11206	20731

TO THE TRADE

NOTICE is hereby given that the name of the " Opera " Phono- graph has been changed to " Con- cert." All advertisements and printed matter hereafter will be changed accord- ingly. Dealers and Jobbers are requested to make the necessary changes in any advertising which they may be using for this type of Edison.

EDISON PHONOGRAPH MONTHLY FOR OCT. ,£1912

9

Edison Window Displays

WILL YOU BE CAUGHT NAPPING?

HEED this warning, regarding preparation for holiday business. Each new year shows there ^is a marked tendency toward early gift buying — particularly luxuries for the home.

It is now October. By December 1st and during the remainder of the month your store should take on the Christmas spirit, stock spic and span, win- dows bright and cheerful, showing gift suggestions.

By using this display you get full benefit from the small expenditure necessary to secure it.

If you are to be ready by December 1st as you should be, there's not a moment to loose. All orders received after November 15th will be sent by express at your expense. This extra expense you only place upon yourself by neglect. Send your order in now. Display No. 24, price 32.50. Read on.

EDISON WINDOW DISPLAY NO. 24 FOR CHRISTMAS, 32.50.

We here offer you a window display for 32.50 that is designated as a selling display for the entire month of December. Understand this is not a Christmas display suitable for a few days' showing at or on Christmas Day. It is simply a holiday display with enough Christmas suggestion to attract and plenty of live show card phrases to catch the eye of the gift buyer, while in the buying mood.

READ THE FREE OFFER

First let us talk about the size of this display. Do not glance at the photo and form the opinion that your windows are too small. Measure them and see if you have a space 3 feet 6 inches wide and two feet deep. If so you can use the central portion of the design at one time and the two side pieces at another. If your window is large you can add more Continued on page {10)

10 EDISON PHONGORAPH MONTHLY FOR OCT., 1912

DID YOU BUILD THAT BACKGROUND?

IF so you're surely interested in this photo, show- ing how the background can be redecorated at an expense of ten cents. Doesn't this display look changed? Isn't it worth your effort to pro- duce it? If you didn't build the background shown in the September Monthly do it now- If you did, change it, to look like this photo. Judging from the amount of calls for free "Do You Know" signs there must be many Dealers interested in this correspond- ence course of win- dow trimming. We trust you'll find the directions sim- ple and the labor interesting. You'll soon become proud of the displays you produce with your own hands. In the next issue we propose to show you how to use these frames in a different manner at small expense and a little additional carpenter work.

Keep at it, you'll be well repaid for your trouble. Now we proceed with the "ten cent" shift.

Purchase one roll of crepe paper of best quality as near the shade of blue amberol Record cartons as possible. Do not unroll it. Mark it off every two inches and cut crosswise through the roll with a heavy pair of shears. This gives you strips two inches wide and three and one-half yards .long. Remove the present wall paper or cloth backing and to the back of the frames with small tacks fasten the strips as shown pulling rather tightly and weaving the up and down strips in and out through the others. Keep them straight by measur-

ing, allowing two inches between strips. The sun- burst effect at top of two side frames is made by simply letting the strips cross each other in the center. With some of the scrap ends make a little rosette for the front center pleating up like a fan and wiring the bottom, then opening out like a fan

in a circle. That's all there is to the ten cents, just what we promised, a change in the back- ground.

Now notice the Bulletin and Rec- ord cartons above the machine. Place a neatly covered board three or four inches wide across the top of side frames and see that the front of it is just perpendicular above the horn crane just back of spring. You see the bulletin rests on the horn crane and is then tacked to face of board which holds it in a prominent spot and perfectly straight _ To use the bulletin paste it to heavy cardboard and secure enough cheap wall moulding to frame it. Use gold frame and your gold striped frames and blue and gold in the Record cartons and crepe paper will make a pleasing window. Now read this:

At each side of the machine is a space. This is an ideal location for two (a right and a left) pic- torial signs. We have a limited quantity of these and will ship the two via express for one dollar. You need them to lend real selling life to this display. First come, first served, so order yours while it is still on your mind.

EDISON WINDOW DISPLAYS

{Continued from page 9) machines. Either of the two side pieces can be used in a window twenty inches wide and can also be used on the counter with good effect. Now is it settled that space does not prevent your using this display?

Now to set up this display you need no fixtures of any kind and we send directions that are so plain you cannot fail. Really it is so easy to arrange that directions are not necessary. It calls for a few Records and one machine. Now is it settled that you can set it up and have a window just as attrac-

tive as the photo?

Half of this display we are going to send free. The center portion is priced at $2.50, the two side units advertising Blue Amberol Records will be shipped free to every Dealer who purchases a display.

When you stop to consider that this display is bright and attractive with a handsome sparkling artificial holly wreath and Christmas trees and that you could not get the show card lettering alone for this price is it not settled that you can spare 32.50 for this display?

Remember we want your order early.

EDISON PHONOGRAPH MONTHLY FOR OCT, 1912

11

Edison Artists

DONALD CHALMERS

(Bass)

A NATIVE of Pittsburg, Donald Chalmers spent several years as a member of various boy choirs in that city so that he may truth- fully be said to have been reared in a musical atmos- phere. All his studies until he reached the age of seventeen were directed by his mother who then placed him in care of William Stevenson, a pupil of the elder Lamperti. At this early age his voice had ripened into a full, rich, basso cantante and he was made soloist of the Fourth Presbyterian Church of Pittsburg.

As a student at Washington and Jefferson College Mr. Chalmers directed the Glee Club of which he was a soloist, and he sang in various cities in the neighborhood of Pittsburg. He later became soloist with the Pittsburg Orchestra of which Victor Herbert was director.

Coming to New York, he studied under Oscar Saenger and was immediately engaged as soloist in St. Andrews M. E. Church. He then made two extensive tours to the Pacific coast under the man- agement of the Redpath Lyceum Bureau, resuming his studies under H. Howard Brown. He was then engaged by Calvary M. E. Church, one of the largest in America.

Mr. Chalmers has been engaged for five consecu- tive seasons as bass soloist at the Norfolk, Conn., Festivals where he has appeared with such well- known artists as Schumann Heink, David Bispham, Mme. Jornelli, Mme. Rider Kelsey, Ellison Van Hoose and others. He has just completed his seventh consecutive engagement at Ocean Grove, N. J., as

principal soloist and assistant director to Tali Esen Morgan. In this capacity he has sung with the greatest artists of this country and he has gained the reputation of having the only voice that fills the vast Auditorium sufficiently to allow him to be perfectly understood.

Those who have had the pleasure of hearing Mr. Chalmers on the EdisOn will have no difficulty in crediting this remarkable feat to the singer for his voice records very powerfully, with a fullness and richness of tone that is delightful. His enunciation is extremely clear and his voice possesses a smooth- ness that bespeaks careful training.

MARIE RAPPOLD'S ENGAGEMENTS

GET out your Amberol Concert Records by Marie Rappold and be ready to play them Over for her many enthusiastic admirers. The great prima donna opens her season on October 12-16, when she will be soloist at the Maine music festival at Portland and Bangor. On the 18th and 19th of the same month she appears as first soloist of the new season of the Boston Symphony Orches- tra at Boston and other New England towns. The 25th of October marks her appearance in the same capacity with the Minneapolis Orchestra; on the 29th she sings in Chicago; on the 28th in Kansas City and on November 1st in the St. Louis Coliseum* Mme. Rappold's reputation is such that she will attract large audiences wherever she appears. When they have heard her sing they will be inter- ested in her Records. It is up to you to let them know that you have the Records.

ORDERING WINDOW DISPLAYS

WE wish to call the attention of Dealers to the advisability of ordering Window Dis- plays early enough to permit of their being shipped with other goods through Jobbers. This not only insures your receiving the displays in good time but it also saves unnecessary trans- portation charges.

12

EDISON PHONOGRAPH MONTHLY FOR OCT., 1912

New Edison Records

EDISON BLUE AMBEROL RECORDS

NOVEMBER, 1912

THE Edison Blue Amberol Records listed below will be shipped from Orange in time to reach all Jobbers in the United States and Canada as close to the scheduled selling date of November Records (October 25) as manufacturing conditions will permit and Jobbers will immediately re-ship to Dealers. The Records may be placed on sale as soon as received. Supplements, Phonograms and Hangers will be shipped with Records to Jobbers, who will in turn re-distribute to Dealers These also may be distributed as soon as received. Dealers should place orders for Records with Jobbers at once, to insure prompt shipment when Jobber's stock is

received

THOMAS A. EDISON, INCORPORATED

ORANGE, N. J., U. S. A.

BLUE AMBEROL CONCERT LIST

75 cents each in the United States; $1.00 each in Canada

Thomas Chalmers

28104 One Sweetly Solemn Thought (R. S. Ambrose)

Baritone solo, orchestra accompaniment Church and concert singers the land over love to sing this exquisite sacred song which though very familiar never loses its charm, but on the contrary seems to gain in richness and beauty with repetition. There are many who find comfort in the thought that each succeeding day brings them nearer to the Great White Throne and nearer to the day when they will cast their burdens aside. To them Mr. Chalmers' powerful, clear baritone, ringing with this reassuring message, will be an inspiration. Words by Phoebe Cary.

28107 Love's Old Sweet Song (J. L. Molloy) Christine Miller

Contralto solo, orchestra accompaniment If any music lover were to compile a list of songs which will live always, he could not but include this beloved song, for it has a depth of real sentiment in the poem which finds expression in the beauty of the melody. J. L. Molloy, the composer, a native of Ireland, has written a number of songs, Irish melodies and operettas which have enjoyed great popularity. Christine Miller's sympathetic contralto, in an exceptionally beautiful orchestra setting, is ideally suited to the selection. Words by G. Clifton Bingham.

28108 Believe Me If All Those Endearing Young Charms (Thomas Moore) Anna Case

Soprano solo, orchestra accompaniment No wonder that England, Scotland and Ireland all claim to be the birthplace of this truly classic love ballad. Whether the words inspired the music or the music prompted Thomas Moore to pen this sublime expression of devotion, each in its simple beauty is the compliment of the other. The superb quality of Miss Case's voice, her expressive interpretation and perfect simplicity render the song doubly beautiful. Always charming, it is unusually so when performed by the gifted young soprano who sings it so delightfully for us here.

28109 The Angel's Serenade (Gaetano Braga) Margaret Keyes

Contralto solo, with harp, 'cello and flute Gaetano Braga, the eminent Italian 'cellist, has written several operas, some vocal chamber music and 'cello compositions, many of them of a high order, but he will probably live in the hearts of Americans chiefly for his "Angel's Serenade." The piece is familiar wherever good music is heard nor does it seem to lose its hold upon popular taste. Margaret Keyes sings the famous serenade with an exquisite

EDISON PHONOGRAPH MONTHLY FOR OCT., 1912 13

harp, 'cello and flute arrangement in which the last two instruments in turn take up the familiar strain while the wonderful contralto voice pours forth a beautiful second part. The English translation is by Theo. T. Barker. Thoroughly artistic in every measure, this is a Record long to be remembered.

28110 I Hear You Calling Me {Charles Marshall) Orville Harrold

Tenor solo, orchestra accompaniment This Record marks the first appearance of Orville Harrold on any Phonograph list — a fact which in itself makes the selection noteworthy. For Mr. Harrold, an American, has in a comparatively short time risen to international fame as one of the great tenors of the day. After his triumph in " Naughty Marietta," Oscar Hammerstein took him to England as the leading tenor in his London Opera House, where he did excellent work. This beautiful little sentimental song, requiring a highly artistic presen- tation, affords the singer ample opportunity to display the clearness, sweetness and wonderful quality of his magnificent voice. Words by Harold Harford.

BLUE AMBEROL REGULAR LIST

50 cents each in the United States; 65 cents each in Canada

1502 Trio from Faust {Gounod) In English Agnes Kimball, Reed Miller and Frank Croxton

Soprano, tenor and baritone, orchestra accompaniment

The famous trio from "Faust" occurs in the last scene of the last act and is the dramatic climax of' the opera. Marguerita, her reason shaken by her misfortunes, has slain her child, and now lies in prison upon her pallet of straw, awaiting death. Faust, aided by Mephistopheles, has gained access to her cell, and tries to persuade her to fly with him. But, she turns in horror from her lover when she sees his companion, and, in an agony of supplication, implores Heaven for pardon. As she sinks in death, Mephistopheles pronounces her damned, but a voice from on high proclaims her saved. Miss Kimball, and Messrs. Miller and Croxton have been singing in concert for years as soprano, tenor and baritone respectively of the celebrated Frank Croxton Quartet. An effective Record of their concerted efforts is offered lovers of grand opera sung in English.

1503 The Palms {Jean-Baptiste Faure) Charles W. Harrison

Tenor solo, orchestra accompaniment

"The Palms" is undoubtedly one of the world's great anthems. It is known in nearly every home. In one-half the churches of the land it is a regular part of the services at Easter-time. Jean-Baptiste Faure, its composer, a Frenchman by birth, has won fame as a dramatic baritone appearing in many important operas. Mr. Harrison, who has been tenor soloist in a number of large Eastern churches during recent years, sings the selection with consummate ease, never faltering even in its most difficult passages.

1507 Town Topics of Pumpkin Center {Cal Stewart) Cal Stewart

Yankee drollery

"Uncle Josh" has been away and upon his return home is "brushing up" on the "doin's" while he was in New York. Judging from the frequency of the famous "Stewart laugh," paragraphs from the local paper amuse him but little less than they will amuse the purchasers of the Record. A humorous song of three verses, "The Paper From Your Home Town," is introduced, and winds up a very enter- taining cylinder.

1509 La Paloma {Sebastian Yradier) Edison Concert Band

Of the numerous compositions of the prolific Spanish song writer, Sebastian Yradier, "La Paloma" {The Dove) is the best known. Its great popularity is divided between its vocal and intsrumental forms. In Mexico it is as nearly the national air as any of which that turbulent country boasts. With the characteristic rhythm and castanet effects it makes as lovely a serenade as one could wish.

1518 Whispering Hope {Alice Hawthorne) Helen Clark and Harry Anthony

Mezzo-soprano and tenor, orchestra accompaniment

A charming mezzo-soprano and tenor duet in waltz time — a song of hopefulness for brighter days to come, even during the darkest hours of sorrow. There is a touch of sweet sadness in the melody which is well in keeping with the theme. The Record marks Miss Clark's first appearance for the Edison. The freshness of her voice and the artistic manner in which she sings will win her many friends. Mr. Anthony is the same talented tenor as ever, singing with a degree of understanding that places him in the front rank of Edison entertainers.

1519 Kitty O'Neil Medley of Reels Charles D'Almaine

Violin solo, orchestra accompaniment

A spirited medley of reels including "Charlie's Reel," "Ball and Pin," "Dick Sands," "Douglas Favorite," "Old Ironsides," "Kitty O'Neil," "Juniata'' and "Quindaro." Charles D'Almaine, for years well-known in Edison circles, performs the selection as only a talented violinist can. If you doubt that it takes unusual energy to make a Record of this kind, try playing a medley of lively reels continuously for over four minutes, and bear in mind that there musn't be even a single mistake!

1522 Money Musk Medley — Virginia Reel {For Dancing) National Promenade Band

A Virginia reel danced to good, spirited music is a lot of fun, as its popularity attests. This special dance Record contains "Money Musk," "Pop Goes the Weasel," "White Cockade" and "We Won't

14 EDISON PHONOGRAPH MONTHLY FOR OCT., 1912

Go Home Till Morning" — four familiar old tunes that have probably never before been so well arranged and presented in medley form. You will never be too old to enjoy watching a reel and you'll have a hard time to keep from joining in if this Record is playing for the dancers.

1523 " Hi " and " Si " of Jaytown (Steve Porter) Porter and Harlan

Rube sketch

Two better "rubes" than Steve Porter and Byron Harlan would be hard to find. As "Hi" and "Si" they talk and sing about their trip to New York. Lem Colly happens along, and after the greetings are exchanged, Lem says: "What I want to know is, who keeps the hotel down at New York now?" "Hi" and "Si" tell him — but you want to hear that part of the Record to appreciate the reply. There are a lot of other funny situations, and a song with melodian accompaniment. The Record is decidedly "rural" throughout and thoroughly enjoyable.

1527 Serenade (A. Emil Titl) Florentine Instrumental Trio

'Cello, flute and harp

Titl's "Serenade" is too well known to require any special introduction. The trio arrangement we present gives the air first to the 'cello, then to the flute with 'cello obligato, the harpist meanwhile playing a delicate accompaniment. Of the works of Titl, the "Serenade" alone survives, but even one such composition would bring fame to any musician. The members of the Florentine Instru- mental Trio are soloists of marked ability and their concerted efforts are, therefore, irreproachable.

1531 Way Down South {George F airman) HeidelbergXQuintet

Male voices, orchestra accompaniment

A "slow rag" suggestive of the langorous darkey, with a rumbling bass carrying the air at times, this song is decidedly catchy and particularly well adapted to a chorus of male voices.' There are harmony effects in abundance, particularly when a strain from "My Old Kentucky Home" is introduced. At shore resorts and cabaret shows, "Way Down South," was all the rage during the summer. You will be interested to know that the high tenor voice heard in the quintet is Will Oakland's.

1535 Music Vot's Music Must Come from'Berlin (Grace Le Boy) Maurice Burkhart

Character songt orchestra accompaniment

All who saw the New York production of the musical comedy, "Madame Sherry ," will recall the char- acter song hit of the above title, with which Elizabeth Murray "brought down the house" at every performance. It is a "scream," sung in German dialect. A son of the Fatherland protests that American music, including the method of writing it, is all nonsense. With humorous references to the band conducted by "John Philip Souse," the "Blue Doughnut Waltz" and "I Love My Wife But Oh You Kid Glove," the Record is a succession of laughs from start to finish. Gus Kahn wrote the words.

1536 My Lady Lu (Edwin S. Brill) Walter Van Brunt and Chorus

Tenor and mixed chorus, orchestra accompaniment

When Edwin S. Brill and'Chas. W. Doty wrote "Ma Lady Lu" they probably did not dream that it would so far out-live the average popular song. But this coon love song has a mellow sweetness and beauty of harmony that grows ever more pleasing. The mixed chorus humming the refrain and the delicate orchestra accompaniment, help to make the Record a charming one indeed. The song has never been performed more artistically than in choral form as we have arranged it here.

1539 Medley of Southern Plantation Songs New York Military Band

A wonderful assortment of clogs, reels and songs including "Massa's in the Cold, Cold Ground," "Carry the News to Mary," "Dixie" and a number of other good old plantation tunes that everybody loves to hear. It has no superior as a band medley, from the standpoint of arrangement and of the spirit and dash with which it is performed. Records of familiar airs have always been extremely popu- lar among Edison owners, and we anticipate that this one will prove unusually welcome. It is un- doubtedly one of the choice offerings of the entire list.

1544 (a) Darkies' Dream (Lansing); (b) Darkies* Awakening (Lansing) Fred Van Eps

Banjo solo, orchestra accompaniment

No supplement of new Edison Records seems really complete without a banjo solo by Mr. Van Eps. This one, comprising two well-known darkey airs, is about as interesting and lively as could be made. The darkey's dream and awakening are realistically pictured in the various movements of the selec- tions. A Record to start the feet and hands a-tapping, and to make us wonder how Mr. Van Eps can play with such brilliant and faultless execution.

1545 Abide With Me (William H. Monk) The Frank Croxton Quartet

Mixed voices, orchestra accompaniment

The famous Frank Croxton Quartet, comprising Agnes Kimball (soprano), Nevada van der Veer (con- tralto), Reed Miller (tenor), and Frank Croxton (bass), has no superior in the presentation of sacred music. Each is a soloist of marked ability, hence they are qualified to specially arrange songs as they have this one. Solos by different members of the quartet, with duets and full choral effects, give

EDISON PHONOGRAPH MONTHLY FOR OCT., 1912 IS

each verse a new interest and beauty. William Henry Monk, an Englishman, in addition to composing this beloved old hymn and many other anthems, chants, etc., was the musical editor of several import- ant publications. Words by H. F. Lyte.

1551 The Count of Luxembourg — Waltzes {Franz Lehar) American Standard Orchestra

Ever since its production in London in May, 1911, "The Count of Luxembourg" has been hailed as the musical equal of "The Merry Widow" which was written by the same gifted composer, Franz Lehar. The opera is now playing in New York to crowded houses at every performance. We have combined the principal waltz themes, "Say Not Love Is a Dream" and "Are You Going to Dance?" into a captivating selection which will delight those who have already seen theplay and do much towards awakening an enthusiastic interest in it among those less fortunate.

1552 Are You Going to Dance? — The Count of Luxembourg {Franz Lehar)

Elizabeth Spencer and Irving Gillette

Soprano and tenor, orchestra accompaniment

One of the most spectacular and delightful scenes in Franz Lehar's popular light opera occurs in Act II when Angele and Rene dance up the great staircase in the reception hall of the Grand Duke Ratzinov, singing this beautiful waltz song which is the musical "hit" of an exceptionally charming score. The song itself has that peculiar fascination which " The Merry Widow " possessed. Words by Basil Hood.

1553 Bells Solo from The Magic Flute {Mozart) Charles Daab

Bells solo, orchestra accompaniment

"The Magic Flute," in two acts, was Mozart's last opera, and is to-day the oldest German opera holding a place on the American stage. The bell-chime given to Papageno and the magic flute given to T amino by the Queen of the Night as they start in search of her daughter P amino, play an important part in the story of the opera. The sprightly "Bells Solo" is given a finished production by Mr. Daab, whose Edison Records, whether they be solos on the xylophone or bells, are always in great demand.

1554 Roses, Roses Everywhere {Henry Trotere) Harvey Hindermyer

Tenor solo, orchestra accompaniment

This charming waltz song by Henry Trotere, an English composer of many favorites, has merit far beyond that of the average popular song of the kind. Though flowing easily, it has a decidedly dis- tinctive note and reaches a beautiful climax which Mr. Hindermyer enjoys thoroughly, as will those who hear his powerful, well-modulated voice. The words by Clifton Bingham are written around a pretty sentiment and add much to the beauty of the song as a whole.

1555 Where the Moonbeams Gleam {Charles R. Daniels) Campbell and Gillette

Tenor duet, orchestra accompaniment

A pretty story, written by Earle C. Jones, of love-making 'neath gleaming moonbeams and twinkling stars, in a musical setting that makes it a real "hit." Two verses and three choruses, the last refrain sung softly with bells introduced. The perfect blending of the voices of these two popular Edison tenors and their clever team work, are the despair of their imitators.

1558 Menuet, Op. 14, No, 1 {Paderewski) American Standard Orchestra

Ignace Jan Paderewski's "Menuet" is one of the dainty little standard concert pieces that lose nothing by constant repetition. It is one of the earlier compositions of the distinguished pianist, and was popular in England and America long before his initial appearances there and here in 1890 and 1891. His present-day popularity is probably due as much to the "Menuet" as to his playing. Although heard most frequently in piano form, the orchestra arrangement we present is superb.

1559 The Valley of Peace (A H. Meredith) Anthony and Harrison

Tenor and baritone, orchestra accompaniment

"There's a beautiful valley of peace Where the heart of the weary may rest."

When a beautiful thought receives a beautiful musical expression, be it sacred or secular, one has found true art. Harry Anthony and James F. Harrison have for a long time set a standard in the presenta- tion of sacred duets, their sympathetic and heart-felt performances imparting to their selections a tone of religious sincerity that touches the heart of every lover of sacred music. This song is a great favorite wherever sacred music is known. The many Edison owners who have especially requested and who have waited so long for it will be more than amply repaid for their patience, for here it is on a Record that will never wear out. Words by Mrs. Frank A. Breck.

1561 The Glory Song {Chas. H. Gabriel) Anthony and Harrison and Edison Mixed Quartet

Tenor, baritone and mixed voices, orchestra accompaniment

The great English hymn which was a regular feature of the revival meetings conducted a few years ago by Evangelist Alexander. To give it as effective a presentation as possible we have it arranged with incidental solos and duets, with several voices heard at intervals in full chorus. The duets of Messrs. Anthony and Harrison are invariably distinctive in their superiority, but with the addition of mixed voices we have produced a stateliness and grandeur which can be obtained in no other way. One need not attend a revival meeting to feel the solemnity and beauty of "The Glory Song" while it is available upon the Edison.

16 EDISON PHONOGRAPH MONTHLY FOR OCT., 1912

1563 Aunt Dinah's Golden Wedding Empire Vaudeville Co.

Vaudeville sketch

An original and highly entertaining vaudeville sketch in which the darkies come to celebrate the Golden Wedding of Aunt Dinah (Byron G. Harlan) and Uncle Joe (Arthur Collins). Such good old favorites as "The Golden Wedding," sung by the entire company; "Golden Slippers," with verse by Mr. Harlan and chorus by the merry-makers; "Old Black Joe," by Mr Collins and "Hear Dem Bells," by all hands, are introduced and interlarded with a lot of lively chatter. The Record is a big laugh all the way through — there's not a dull moment in it.

1564 Sounds from the Operas — Waltzes (For Dancing) National Promenade Band

An excellent dance Record, made especially for that purpose in slow waltz time, containing the follow- ing selections: "Ah, So Pure," from Martha, "Home to Our Mountains," from 77 Trovatore, "Then You'll Remember Me," from The Bohemian Girl, "La donna e mobile" (Woman is Fickle) from Rigo- letto and the "Sextet" from Lucia di Lammermoor. It is a capital band piece and a most interesting pot-pourri aside from its special arrangement.

1566 The Village Band (Theodore Morse) Walter Van Brunt and Chorus

Tenor and male chorus, orchestra accompaniment A novelty march song that does not depend alone upon the captivating swing of the music but has a humorous little habit of leaving the rhymes incomplete and substituting remarks about the band. The male chorus, particularly the bass, impersonates the village band in a very entertaining fashion while Walter Van Brunt sings their praises in his usual earnest fashion. Words by D. A. Esrom.

1567 One Heart Divine (A. H. Rqsetvig) Elizabeth Spencer and Irving Gillette

Soprano and tenor, orchestra accompaniment

A ballad of, high musical merit, rendered in good style by Miss Spencer and Mr". Gillette, whose duet Records are always pleasing. With two soloists of the exceptional ability for which both these talented singers have long been noted, it is inevitable that a charming waltz song of this kind should gain wide popularity among those who are appreciative of the better class of ballads. In both the vocal and instrumental parts the perfection of Edison recording is evident.

1569 Norah Acushla (Harrison Millard) Will Oakland and Chorus

Counter-tenor and mixed chorus, orchestra accompaniment In choosing this old favorite from the almost innumerable songs and ballads of the celebrated American composer, singer and instructor, Harrison Millard, Will Oakland is sure to gain the hearty approval of his many admirers. Somehow or other, a counter-tenor voice, particularly one of such purity and range as Mr. Oakland's, seems to exactly fit the sentiment of these Irish songs. We are prompted to make the statement remembering the wide vogue which similar Edison Records have enjoyed in the past. Here a mixed chorus hums part of the refrain and then joins the soloist in the closing measures obtaining a lovely effect. Words by George Cooper.

1570 Serenade (Hermann Kotzschmar) The TollefsenpTrio

Piano, violin and 'cello A dreamy air that will delight lovers of chamber music. The composer, Hermann Kotzschmar, was born in Germany, July 4th, 1829, and died April 15th, 1908. He came to America in 1848, settled in Portland, Me. in 1849, and from 1869 to 1898 was conductor of the Haydn Association of that place. His numerous vocal quartets, piano-forte selections and songs have firmly established him in the musical world. His "Serenade" is a favorite with the Tollefsen Trio and is here presented with all the grace that has made their ensemble playing famous. The combination of piano, violin and 'cello ends itself admirably to selections of this character.

1571 Darktown Eccentricities Golden and Hughes

Vaudeville sketch

A highly amusing dialogue between two inhabitants of Darktown. Four or five brand new "gags," one or two old ones, a song, "These Bones Shall Rise Again," by Billy Golden, and contagious laughing all through make up a Record that the many friends of Golden and Hughes will welcome into their collections.

1572 She Was Bred in Old Kentucky (Stanley Carter) Manuel Romain and Chorus

Tenor solo with mixed chorus, orchestra accompaniment An Edison revival of the sentimental ballad that several years ago was heard from one end of the country to the other. It suffers not a whit by comparison with later-day compositions — in fact, it seems more melodious than ever in the special arrangement here given. Mr. Romain is right in his element with a song of this type. A mixed chorus, with a soprano voice showing prominently, adds interest. Words, Harry Braisted.

1574 Medley of War Songs New York Military Band

An inspiring descriptive Record that will delight every true American. The scene opens with a drum- mer's call and the bugle sounding "Attention!" The "Prayer Before the Battle" is heard after which the bugles sound "Commence Firing." The battle is then on and out of the confusion rise

EDISON PHONOGRAPH MONTHLY FOR OCT., 1912 17

the stirring notes of "The Star Spangled Banner." The last half of the Record is devoted to the old war-time selections, "The Vacant Chair," "Marching Thro' Georgia," "Tramp! Tramp! Tramp!" "Battle Cry of Freedom" and "Kingdom Coming."

1577 The Wedding Glide— The Passing Show of 1912 (Louis A. Hirsch)

Ada Jones, Billy Murray and Chorus

Contralto, tenor and chorus, orchestra accompaniment This rag-time glide has made a great "hit" in "The Passing Show of 1912," now playing at the New York Winter Garden. Louis A. Hirsch, always clever at diagnosing the public's musical taste, gained new laurels by writing both the words and the music to which we have added excellent chime effects. The principals and the chorus do not lose an opportunity for "rag" harmony and gliding chords, all accentuated by a capital orchestra accompaniment.

1578 The Shepherd Boy (G. D. Wilson-Saenger) Venetian Instrumental Trio

Violin, flute and harp

The violin, flute and harp are ideally suited to the presentation of just such soft, delicate airs as this one with a charming melody set in an accompaniment of runs and trills. It is one of those selec- tions which time mellows into a richer beauty as one learns to appreciate more fully the skill of the artists. The work of the Venetian Trio improves with every new Record, which is saying much con- sidering the high character of their previous offerings. The Blue Amberol, being clearer and louder than the old Amberol, is a great boon to dainty selections of this kind.

1579 My Song Shall Be Alway Thy Mercy — Hymn of Praise {Mendelssohn)

Agnes Kimball and Reed Miller

Soprano and tenor, orchestra accompaniment

Mendelssohn's symphony-cantata "Lobgesang" {Hymn of Praise) was composed especially for the Leipzig Festival in honor of the invention of printing, June 25th, 1840, at the express request of the town council. It is as important and characteristic as any of his compositions, so many of which find their inspiration in the Scriptures — such as "St. Paul," "Elijah," "Israel in Egypt" and the "Messiah." This soprano and tenor duet has won its place upon many note-worthy programs, standing the cruel test of time as only a great work can.

1580 Dear Robin, I'll Be True (Banks Winter) Will Oakland and Chorus

Counter-tenor and chorus, orchestra accompaniment

Though Robin has sailed away over the sea his love assures him that she will always be true and, best of all, she does so very tunefully. It is a typical Oakland ballad sung in the style which has gained the well-known counter-tenor a host of friends. Mr. Oakland's great popularity among Phonograph owners is no doubt partially due to that fact that he tours the country frequently singing in the prin- cipal theatres of the large cities. In that way he has acquired a large following who are not content to wait until the counter-tenor returns to their respective localities but must hear him upon the Edison as well.

1583 Uncle Josh Buys An Automobile (Cal Stewart) Cal Stewart

Yankee drollery

Uncle Josh mortgaged the farm and sold considerable live stock in order to purchase an automobile. Not being well acquainted with the "innards" of the new steed he tried to "shoot it off" with the crank before he found out where the hole was that the little plug fitted into. When he finally did get it rumbling and snorting it — but then it is Cal's story so we will let him tell it.

1584 On a Good Old Time Straw-Ride (George Christie) Byron G. Harlan

Rube song,- orchestra accompaniment

Coon or rube, Byron G. Harlan is always popular, and in this rube song he displays his usual clever- ness. The names of George Christie and Dave Reed rank high among the popular song producers of to-day and it is not surprising to find this creation of theirs decidedly catchy. A howling chorus of straw-riders helps to keep things lively.

.587 Everybody Two Step (Wallie Herzer) Billy Murray and Chorus

Tenor and male chorus, orchestra accompaniment

Billy Murray has a style all his own when it comes to presenting rag-time coon songs such as this catchy invitation to do the naughty Turkey Trot — but as Murray says "Everybody does it; nobody ought to care." A splendid male chorus agrees heartily with these sentiments to which the orchestra unani- mously assents while the traps show just how it ought to be done. Words by Earl C. Jones.

1589 That's How I Need You (Al Piantadosi) Irving Gillette

Tenor solo, orchestra accompaniment

"Like a broken heart needs gladness Like the flowers need the dew Like a baby needs its mother That's how I need you."

A beautifully sentimental song, with a wealth of real tenderness in the longing of a heart that needs somebody. The charming slow waltz time is particularly appropriate to the theme and at the same

18 EDISON PHONOGRAPH MONTHLY FOR OCT., 1912

time permits of an especially beautiful accompaniment. Irving Gillette, always a great favorite, per- forms with a sincerity and depth of real appreciation that will endear him to those who love real senti- ment in the presentation of a ballad of this character. The words, which are of exceptional merit, were written by Joe McCarthy and Joe Goodwin.

1590 My Little Lovin' Sugar Babe {Henry I. Marshall) Premier Quartet

Male voices, orchestra accompaniment

If the Premier Quaitet has ever outshone its performance of this selection we are badly mistaken. With a wonderful rag-time melody of the mo?t infectious character as a basis, they have worked out harmony "stunts'" that beggar description. Full choruses alternate with solos and the final repetition of the refrain is something to marvel at. Words by Stanley Murphy.

1591 Buddy Boy (Percy W enrich) Collins and Harlan

Coon duet, orchestra accompaniment

Collins and Harlan have sung together for years, always with increasing popularity until to-day we may safely say that they have no superiors in their chosen fields of rag-time coon snouts. They have a style and an abandon all their own, entering into the spirit of their performances in a way that is infec- tious. Then too, they are always fortunate in their selections, as this catchy piece will show. Percy Wenrich has his musical hand right on the popular pulse every minute and he knows just what the public wants — in fact he has undoubtedly assisted greatly in moulding the taste of many music fiends. His name is known wherever there is a piano or an Edison. Jack Mahoney wrote the words to which the singers have added a little comedy of their own.

1592 I'm the Guy (Bert Grant) Billy Murray

Comic song, orchestra accompaniment

A tuneful dissertation by "the guy that put the noise in noodle soup, the kid in kidney stew and the holes in Sweitzer cheese," in which he tells of his many other accomplishments. It is a very clever song, original and exceptionally funny, set to a catchy air. Billy Murray's enunciation is very clear, enabling one to thoroughly enjoy the humor of the words. Words by Rube Goldberg, the well-known cartoonist.

1593 O Dry Those Tears (Teresa Del Riego) Mary Carson

Soprano solo, with violin and 'cello obligato, and piano accompaniment

An old favorite by a new Edison singer. Music lovers will be charmed by the rare purity and beauty of Mary Carson's delightful soprano. With the exquisite violin and 'cello obligato forming an addi- tional artistic setting to that of the piano, the voice shows to exceptional advantage. During her comparatively short musical career Miss Carson has sung in practically all the principal operas in Italy, and has given many notable performances in this country, for which she has received innumer- able flattering press comments. But the most precious criticism which the gifted singer has ever received, and the one which she treasures most is that of a little fisher boy who upon hearing her sing in Devonshire, England, told his mother that Miss Carson's singing was sometimes "like a lark in the sky" and sometimes "like a thrush on the ground." The familiar song by Teresa Del Riego is perhaps in its happiest form as we have arranged it here — it is superb.

1594 The Village Gossips (Cal Stewart) Cal Stewart and Steve Porter

Rube sketch

Two old Rubes stop for a few moment's gossip over the affairs of the village as one of them is on his way to "give a worm a few swimming lessons." We learn the startling news that one of the village cut-ups has gotten himself into the Legislature, and that his poor old father has mortgaged the farm to get him out. Yes, there is a little song, too, and it is sung in the style that has jeopardized many a straining waistband, for Cal Stewart has the gift of humor that is perennial. Though he has done innumerable sketches of a similar character, he never repeats himself but always finds new light to throw upon that wonderful character "Uncle Josh" and his many corn-tasseled friends.

1595 Mystic Dreams. Waltz (Chas. R. Stickney) Charles Daab

Xylophone solo, orchestra accompaniment

Charles Daab long ago established himself among Edison owners as an expert xylophonist and this latest addition to his repertoire will serve to increase his popularity. "Mystic Dreams," a brilliant waltz by Chas. R. Stickney, affords an opportunity to display his skill in many difficult passages. But tremen- dously difficult though the selection may be, it must make its greatest appeal through the beauty of the melody itself — and this it will certainly do.

1596 Good Night, Farewell (Frederick W. Kticken) Knickerbocker Quartet

Male voices, orchestra accompaniment

Frederick W. Kiicken was an exceedingly popular German song composer. Reared in a musical atmos- phere, he developed rapidly and produced two operas together with a very considerable number of 'cello and violin sonatas and male quartets. This gem will serve as an excellent example of his ability in securing beautiful harmony, for these gifted singers have made a capital performance. And what

EDISON PHONOGRAPH MONTHLY FOR OCT., 1912 19

is more delightful than good harmony, when trained voices blend in perfect smoothness, into rich swelling chords with exquisite solos which serve to emphasize the volume and magnificent splendor of the full quartet?

1597 Kentucky Days {Percy Wenrich) Billy Murray and Chorus

Tenor and chorus, orchestra accompaniment

A march ballad of the ever-popular style, reminiscent of the old days in Kentucky when this happy pair was young. It is another "hit" by Percy Wenrich, who has contributed much to the popular music of the day, notably such selections as "Buddy Boy" appearing in this list, "Shamrock Belles," "The Skeleton Rag," "Golden Deer" and "Silver Bell," all of which have appeared on Edison Rec- ords. Billy Murray needs no word of comment for he has found his way into every Edison owner's home in the country and his popularity increases with every new Record that he offers.

1598 Wonderful Peace {Rev. W. G. Cooper) R. Festyn Davies

Tenor solo, orchestra accompaniment

The Welsh are famous the world over for the beauty of their voices and for their thorough musicianship. Mr. Davies, a native of North Wales, was particularly fortunate in that both of his parents were splendid singers. Beginning as a mere boy he has studied continuously, graduating from the Gould Hall School of Music, London, and studying under Sir Joseph Barnby and under the famous Italian tenor, Enrico Duzensi. Ever since his coming to America in 1908 he has been prominent in music circles here and he is now the leader of the largest choir in Seattle. He has already won many prizes as soloist at the different Eisteddfodan in Wales where he ranks among the leading tenors. But you must hear his masterly presentation of "Wonderful Peace" in order to fully appreciate his musical genius, for it marks a new era in the singing of sacred songs. There is a wealth of feeling and expression in Mr. Davies' performance which may truthfully be said to make the "Wonderful Peace" all per- vading. Words by the Rev. W. D. Cornell.

1599 Where the Edelweiss is Blooming — Hanky Panky {A. Baldwin Sloane)

Elizabeth Spencer and Irving Gillette

Soprano and tenor, orchestra accompaniment

"Hanky Panky," after a long successful run in Chicago last season has opened at the Broadway Thea- tre, New York, and bids fair to repeat its western success in Gotham. This selection, the principal song "hit" of the performance, is deservedly popular for it has a delightful melody that lends itself readily to part singing, making a charming duet. With such easy, clear, perfectly harmonized voices as those of Miss Spencer and Mr. Gillette, supported by a perfectly arranged orchestra accompani- ment, the^song is sure to gain even greater popularity. Words by E. Ray Goetz.

(Wax) Foreign Records for October, 1912

BRITISH AMBEROL FOR OCTOBER 15262 Ach mein Sohn, a. d. o. "Der Prophet," Meyerbeer

12498 Christman Fairies, E. W. Seymour 1M„ rt._ .. , _ .. „ TT . Tr D O- Metzger

National Military Band 15263 Freibad Grunau, Humorist, Vortrag, Bendix

12499 Why Don't Santa Claus Bring Something to Me, Familie Bendix

Godfrey 13 Williams Billy Williams GERMAN STANDARD FOR OCTOBER

12500 Beautiful Girl, Bryan 13 Blanke-Belcher 162S6 Pauline geht tanzen, Kelle

10Cm TT . . _ , Glandon Roberts Johann Strauss Orchester mit Chor

Y4m i^jf^fwB ,■ Harry Lauder 16257 Die Sonne sank, Steidl Elite Quartett

\llm f/^dle-dee-dee Gorfz y ^r/.« ■ Florae Forde 16258 Madel Jung gefreit, Kelle

l?3u ValseMai , Godin _ Alhambra Orchestra Johann Strauss Orchester mit Chor

12504 Alexander's Bagpipe Band, Goetz, Berlin 13 Sloane

nmc T, r, in .. - Ji>ck.Charman FRENCH AMBEROL FOR OCTOBER

12505 The Floral Dance, Moss David Brazell ,,,_. _ .. T „„ , _,

12506 Hello! Susie Green, Barnett i3 Darewski 17174 Fantaisie. La Fille de Mme. Angot, Lecocq

Stanley Kirkby Garde Repubhcaine

12507 The Star o' Robbie Burns, Thomson 13 Booth 1717S Le Caid- "Air du Tambour Major," Ambroise

Archie Anderson 171_, ... . _ ., _ ... . Paul Payan

17176 Vive la Rosiere, Rolhni Paul Lack

„.„.._ _ 17177 Si tu m'aimais, Denza Louis Dupouy

BRITISH STANDARD FOR OCTOBER 17178 Leiou de Notre Dame, Desmoulins Georges Welldy

14162 Bonnie Bouche Polka, Waldteufel \7\79 Vous avez queque' chose, Christine Lucien Rigaux

Concertina Alexander Prince

14163 God Will Take Care of You. Martin Wm. McEwan FRENCH STANDARD FOR OCTOBER

14164 Will You Come Home With Me— Bagpipe 18206 Retraite faubourianzo, Desmoulins Paul Lack

W. N. Andrews 18207 A la Martinique, Cohan et Christine Lucien Rigaux

GERMAN AMBEROL FOR OCTOBER 182°8 Le C°eUr de °°n Juan' D"m™H™ ^nriexie Leblond

15260 Die grosse Kanone, Potpourri, Linke

Johann Strauss Orchester

SPANISH AMBEROL FOR OCTOBER

15261 Der ubermiitige Zecher, Potpourri, Meysel 8067 Los Bohemios — Romanza de Cossette, Fives

Stettiner Sanger Alicia del Pino

Get busy with those Roosevelt Records. There is not a great deal of time before Election Day and after that interest in the Bull Moose Party may not be so keen as it is now. So hustle while the campaign is at its height.

Jobbers of Edison Phonographs and Records

ALA., Birmingham — Talking Machine Co. Mobile— W. H. Reynalds.

CAL., Los Angeles — Southern Cal. Music Co. San Francisco — Pacific Phonograph Co.

COLO., Denver — Denver Dry Goods Co. Hext Music Co.

CONN., New Haven — Pardee-EHenberger^Co.

D.C., Washington — E. F. Droop & Sons Co.

GA., Atlanta — Atlanta Phonograph Co. Waycross — Youmans Jewelry Co.

IDAHO, Boise— Eilers Music House.

ILL., Chicago — Babson Bros.

Lyon & Healy.

James I. Lyons.

Rudolph Wurlitzer Co. Peoria — Peoria Phonograph Co.

Putnam-Page Co., Inc. Quincy — Quincy Phonograph Co.

IND., Indianapolis — Kipp-Link Phonograph Co.

IOWA, Des Moines— Harger & Blish. Sioux City — Harger & Blish.

MAINE, Bangor — S. L. Crosby Co.

Portland — Portland Sporting Goods Co.

MD„ Baltimore— E. F. Droop & Sons Co.

MASS., Boston — Eastern Talking Machine Co. Iver Johnson Sptg. Goods Co. Pardee-Ellenberger Co. Lowell — Thomas Wardell.

MICH., Detroit — American Phono. Co. Grinnell Bros.

MINN., Minneapolis — Laurence H. Lucker. St. Paul — W. J. Dyer & Bro. Koehler & Hinrichs.

MO., Kansas City — J. W. Jenkins' Sons Music Co. Schmelzer Arms Co. St. Louis — Silverstone Talk. Mach. Co.

MONT., Helena — Montana Phono. Co.

NEB., Omaha — Schultz Bros.

N. H., Manchester — John B. Varick Co.

N. J., Hoboken — Eclipse Phono. Co. Newark — Edisonia Co. Paterson — James K. O'Dea.

N. Y., Albany— Finch & Hahn. Buffalo — W. D. Andrews.

Neal, Clark & Neal Co. Elmira — Elmira Arms Co. Gloversvllle — American Phono/Co.

New York City — Blackman Talking Machine Co.

J. F. Blackman & Son.

I. Davega, Jr., Inc.

S. B. Davega Co.

Greenhut-Siegel-Cooper Co. Oswego — Frank E. Bolway. Rochester — Talking Machine Co. Syracuse — W. D. Andrews. Utica — Arthur F. Ferriss.

William Harrison.

OHIO, Cincinnati — Rudolph Wurlitzer Co. Cleveland — Laurence H. Lucker. Columbus — Perry B. Whitsit Co. Newark — Ball-Fintze Co. Toledo — Hayes Music Co.

OKLA.. Oklahoma City — Schmelzer Arms Co.

OREGON, Portland — Graves Music Co.

PENNA., Philadelphia— Louis Buehn]& ,'Bro.

C. J. Heppe & Son.

Penn Phonograph Co.

H. A. Weymann & Son. Pittsburg — Louis Buehn & Bro. Scranton — Ackerman & Co.

Technical Supply Co. Williamsport — W. A. Myers.

R. I., Providence — J. A. Foster Co. J. Samuels & Bro.

TENN., Memphis— F. M. Atwood. O. K. Houck Piano Co.

TEX., Dallas — Southern Talking Machine Co. El Paso— W. G. Walz Co. Fort Worth— L. Shepherd & Co. Houston — Houston Phonograph Co. San Antonio — H. C. Rees Optical Co.

UTAH, Ogden — Proudfit Sporting Goods Co. Salt Lake City — Consolidated Music Co.

VT., Burlington — American Phono. Co.

VA., Richmond— C. B. Haynes & Co.

WASH., Seattle — Eilers Music House. Spokane — Graves Music Co.

WIS., Milwaukee — Laurence McGreal.

CANADA, Quebec — C. Robitaille.

Montreal — R. S. Williams & Sons Co., Ltd. St. John— W. H. Thome & Co., Ltd. Toronto — R. S. Williams & Sons Co., Ltd. Vancouver — M. W. Waitt & Co., Ltd. Winnipeg — R. S. Williams & Sons Co., Ltd.

Babson Bros. Calgary — R. S. Williams & Sons Co., Ltd.

T5£ EDISON

PHO

KAPH

VOL. X

:<a

her 1912

^/Te EDISON PHONOGRAPH MONTHLY

CONTENTS	FOR NOVEMBER, 1912
	PAGE	]	'AGE
Edison Street-car Cards		2	6000 Miles to Edison Jobber	. 10
Another Innovation		3	They're True Blue — Let Display
Record Return Guide for November	4	No. 25 Tell the News	11
Reading Notice for December		Sapphire Speakers Not Exchange-
Record List		4	able ....	11
Selling by the Gasoline Route		5	Amberola III Makes Hit	12
Showing the Goods		6	New Edison Record*	13
Among the Jobbers Did You See It? .		6 6	Foreign Records for November	19
Mr. Edison's First Time Card		7	Rapke Has Blue Amberol Labels	19
Same Store Re-visited .		7	Price of Model " N " Speaker Re-
Edison Artists		8	duced .....	19
Marguerite Sylva Scores		9	No Diamond Speaker on "Gem"	19
Harry Anthony's Engagements		9	Amberol No. 1001	19
Help Us Announce Them to	the		Jobbers of Edison Phonographs and
World . .		10	Records .....	20

Edison Street-car Cards

THE value of street-car advertising is being more generally realized by the selling public than has ever been the case before. The amount of advertising done in this form is steadily increasing and the increase is prompted by the excellent results gained through this medium.

Small wonder that street-car advertising has brought good results when you think of the thou- sands and thousands of people who travel daily upon the street cars of ttiis country. The fig- ures for the large cities are staggering — those for the small cities and towns are surprising.

We want you to tell the street-car riders in your town or city about f$ie Edison line. We are going to prepare a series of street-car cards

tefling about Edison products. The first, as you see, is an announcement of the Blue Amberol Record, others will state the important points in connection with our various lines. This first card, though somewhat in the nature of an experiment, is very attractive and those which are to come will be even more so.

The space below "Come in and Hear it" is mortised for your name and address. We will do the imprinting at our expense — the only cost to you will be the transportation charges. These cards are to be ordered directly from the Adver- tising Department.

Every Dealer who lives in a town which boasts a street-car line — or has one that it does not boast — Ought to give this new offer a thorough try-out. The enormous increase in street-car advertising and the fact that old established concerns have

Mr. EDISON has invented a new CYLINDER RECORD -it is called

CShe Blue Amberol

Come in and Hear it

been using this medium for years prove beyond question that it pays. The great thing about the car card is the fact that it confronts the same people day after day. Thousands of people ride to business every day and the car card tells them your story twice a day — that is what counts.

You need not expect a man to see the card for the first time and dash madly to your store to buy an Edison. The import- ant thing is the impres- sion which he will get from continually seeing the Edison before him. He will unconsciously regard the Edison as standard and when the subject of purchasing a Phonograph is brought up in the family circle his choice will be the Edison. It is the long, steady pounding, the constant repetition, that makes the lasting impres- sion.

Then there is the Holiday traffic to be considered. The cars will be crowded with shoppers many of whom will be eager for a suggestion as to some gift — they will be in a receptive mood. How many times is the question asked — "What shall Wc give so-and-so?" That is the great problem for shop- pers and you can answer it most effectively through the medium of the car card, for you will talk to them just when they are on their way to do their shopping and the suggestion in many cases will strike home.

But the biggest factor to be considered is the daily traveller. Begin to tell him your story now. How many of these cards will you use? Remember that the imprinting is done at our expense.

THE EDISON PHONOGRAPH MONTHLY

Published in the interests of

EDISON PHONOGRAPHS AND RECORDS

BY

THOMAS A. EDISON, Inc.

ORANGE, N. J., U. S. A.

THOMAS A. EDISON, LTD., VICTORIA ROAD, WILLESDEN, LONDON, N. W.

THOMAS A. EDISON, LTD. 364-372 KENT STREET. SYDNEY, N. S. W.

COMPANIA EDISON HISPANO-AMERICANA, VIAMONTE 515, BUENOS AIRES.

EDISON GESELLSCHAFT, M. B. H. 10 FRIEDRICHSTRASSE, BERLIN.

COMPAGNIE FRANCAISE DU PHONOGRAPHE EDISON, 42 RUE DE PARADIS, PARIS.

Volume 10

NOVEMBER, 1912

Number 11

ANOTHER INNOVATION

&

cec»r %<# ,

>

pADEREWSKFS Minuet, as it U famil- •*■ iarly known to most music lovers, is one of the earlier compositions of the dis- tinguished pianist. It was composed to prove his repeated assertion that he could produce a piece exactly after the style of Mozart. The suavity, tenderness and grace of this little composition, so characteristic of the minuets of the great master, shows how well he succeeded.

Ignace Jan Paderewski was born at Kury- Wwka, Podolia, Poland, November 6, I860. After a period of study of the pianoforte at the Warsaw Conservatorium he went on his first concert tour at the age of sixteen. Two years later he was a teacher in the Warsaw Conservatorium. Later he con- tinued his study of the pianoforte at Berlin, Vienna and Strasburg. From 1S87 onwards till the time of his debuts in Vienna and

I Record No. 1509

V BM«W CONCERT BAND

Paris his career was a continued triumph. In 1891 he first came to America and has since made several tours of the country in different years. Of him Grove says: " His style of pianoforte technique was something quite new at the time of his first appearance; his tone in loud passages is often forced, but his position was secured by the gentler qualities io his art, by exquisite gradation of tone in the softer parts, by the phenom- enal and, as it were, glittering brilliance of his execution, by the wonderful originaiity of 'his reading and the ardour of his tempera- ment."

BEGINNING with the December Records we are going to enclose in each carton a four- page folder giving detailed information con- cerning the selection. The Phonogram and Record Supplements did not afford sufficient space to permit of anything more than a suggestion of the character of the selection in question with perhaps an occasional remark concerning the artist or the composer.

The new enclosures will give us an opportunity to do a little educational work along musical lines, such as familiarizing Edison Phonograph owriers with the lives of the great masters, their struggles and triumphs, pointing out the particularly inter- esting passages in a selection and explaining its significance and the thought which it is intended to express; relating the circumstances under which a composition was written if they are of interest.

In the case of less famous composers the important fact concerning them will be reviewed and any interesting data regarding the artists will be forth- coming.

In the case of songs, vaudeville sketches and recitations the words will be printed in full — in short, everything of possible interest to the possess- ors of the selections will be at hand when the Rec- ords themselves are being played.

This new feature will give the Dealer another talking point in selling Edison goods, because the idea of actually learning something about music, particularly in such an attractive way, will appeal to many who might be inclined to look upon the Phonograph as merely an expensive luxury. There are few families even in moderate circumstances in which some member is not studying music in one form or another. The new slips will make the

EDISON PHONOGRAPH MONTHLY FOR NOV., 1912

Edison a valuable factor in the training of this pupil, because of the knowledge he or she will gain concerning topics which are naturally of interest.

The hostess in entertaining her friends can do more than merely put a Record on the machine with the remark "Johnnie just loves this one" — she can relate interesting little anecdotes concern- ing many selections or their authors, increasing immeasurably the interest in the Records.

We would suggest that Dealers place some of these slips in conspicuous places upon their coun- ters where anyone upon entering the store will be sure to see them. Curiosity will generally do the rest, but if it does not, Dealers will find the slips a good topic with which to begin an "Edison" conversation. Having called the attention of the prospect to the contents of one of the slips, Dealers can then play the Record referred to on that slip with the assurance that it will be more genuinely appreciated than if they had merely insisted upon playing one of the new Edison Records.

RECORD RETURN GUIDE FOR NOVEMBER

After November 1st, 1912, United States Jobbers A to L and Canadian Jobbers may return to the

factory for credit under the terms on the current 10 per cent. Record Exchange plan, Edison Amberol

and Edison Standard Records listed up to and including the numbers given in the following table:

) Group AMBEROL STANDARD Grand ( $2.00 40044 Opera ( 1.50 35021

) 1.00 30047 B-112

Domestic 839 10525

British 12377 14091

French 17134 18183

German 15211 16210

Italian 7553 20615

Hebrew 10013 21034

Spanish 8043 21217

Filipine 8018 21266

Mexican 6144 20374

Portuguese 5093 19490

Argentine 7112 19784

Cuban None 20711

Porto Rican 8511 None

Swedish 9401 20551

Bohemian 9813 16547

Hungarian 11003 20722

Norwegian 9206 19905

Polish None 10708

Belgian None 18480

Danish None 15800

Holland-Dutch None 18472

Welsh 12203 12338

Hawaiian 11504 20716

Japanese None 12826

Chinese None 12768

Finnish. 11556 20728

Russian 11206 20731

Greek 11563 21504

6$£LjXXZ<u»o

Don't let that Street-car Card slip your mind. Fix up your contract with the railway people and order the cards at once. You pay the transpor- tation— we pay for the imprinting. Get them in the cars for the Holiday rush.

READING NOTICE FOR DECEM- BER RECORD LIST

WE are in receipt of letters from a number of Dealers who are having the reading notices of the new Edison Records printed in their local papers. If you have not tried it as yet take the following notice down to your paper when you receive the December Records and see what you can do in the way of having it run. You are almost sure to be successful, judging by the experience of those who have tried.

EDISON DECEMBER RECORD LIST PRESENTS MANY FEATURES

THE second list of the Edison Blue Amberol Records follows the same policy which the company inaugurated when it announced the first fifty-five new unbreakable Records — the selections are so varied in character as to meet the requirements of every conceivable taste. Grand opera, classical songs and instrumental pieces, musical comedy song "hits," sacred music, popular band selections, quartets, quintets and mixed choruses, vaudeville sketches and coon shouts all find their place in this great pot-pourri of Phono- graphic entertainment.

On the Concert list there looms the name of Orville Harrold the great American tenor whose personal triumphs as a member of Oscar Hammer- stein's London opera company were the talk of the musical world. Mr. Harrold has been unreservedly pronounced one of the four greatest living tenors. His performance of "The Snowy Breasted Pearl" leaves no room for doubt as to the wonderful qual- ity and thorough artistry of the singer. Eleonora de Cisneros whose sympathetic contralto has fre- quently been heard on the Edison, presents the beloved "Ben Bolt," a song peculiarly adapted to her deep rich voice. The celebrated Olive Mead String Quartet gives an exquisite performance of . Haydn's familiar "Hymn to the Emperor" from his "Kaiser Quartet." "Ave Maria" is beautifully interpreted as a soprano solo with violin obligato by the two great artists Marie Rappold and Albert Spalding. Charming Christine Miller displays her sweet contralto voice to advantage in Balfe's "The Day is Done."

Among the distinctly superior selections to be found in the regular list are: Rossini's great "Semiramide Overture" played exquisitely by the American Standard Orchestra; de Koven's "Nita Gitana" and "For This" sung by Reed Miller and Charles W. Harrison, respectively, are two of the well-known composer's favorite songs; "The Rosary" finds a new charm in its presenta- tion by sweet-voiced Elizabeth Spencer and a male quartet; "Good-night, Good-night Beloved," Long- fellow's poem set to music by Pinsuti, is delightful in its harmonization by the EmoS Quartet; the Edison Concert Band presents the beautiful "Lustspiel Overture;" the Venetian Instrumental Trio contributes the dainty waltz "Edelweiss and Almenrausch" and Elizabeth Spencer, assisted by a chorus, sings the sweetly sad "Weeping, Sad and Lonely." "Heimweh," by the Venetian Instru- mental Quartet, has an irresistible charm in its beautifully harmonized presentation, the same quartet accompanies Elizabeth Spencer, Harry Anthony and James F. Harrison in "Silent Night," making a rare selection, unsurpassed for beauty of harmony.

EDISON PHONOGRAPH MONTHLY FOR NOV., 1912

Among the selections from Broadway "hits" are to be found, the delightful waltz song "Roses Bloom for Lovers" from The Rose Maid, sung by Grace Kerns; "When You're Away" the popular duet from The Winsome Widow sung by Helen Clark and Harvey Hindermyer and "When I Waltz With You" from the same play done in Charles W. Harrison's capital style; "Temple Bells" and "Sweetheart Let's Go A-Walking" from Under Many Flags, the first sung by Irving Gillette and chorus, the second by Billy Murray and chorus; "Don't Turn My Picture to the Wall" from The Girl from Montmarte, a comic song at its best as it is performed by Elizabeth Spencer and Walter Van Brunt; "Say Not Love is a Dream" from Franz Lehar's musical success The Count of Luxem- bourg; "Hitchy Koo," a great vaudeville "hit" by Collins and Harlan; "When I Carved Your Name on the Tree" from the Winter Garden, sung by Harvey Hindermyer; "My Sumurun Girl Medley" based on another WTinter Garden success, presented here as a banjo solo by Fred Van Eps and "Oh! You Circus Day Medley" a whistling Record by Joe Belmont, named from the big "hit" of Hanky Panky.

Other instrumental ate "Over the Waves Waltz" a special dancing Record by the New York Military Band; "Light as a Feather" a bells solo by Charles Daab and "The Mocking Bird — Fantasia" — a xylophone solo by the same gifted performer; "Dixie Medley" a banjo solo by Fred Van Eps and "Home Sweet Home the World Over" a very humorous selection by the Edison Concert Band. Then there are the popular songs with perfectly harmonized chorus — "Anchored" by the Knickerbocker Quar- tet; "Just Before the Battle, Mother" by the old

favorite Will Oakland and chorus; "By the Light of the Silvery Moon" by Ada Jones and a male quartet; "My Hula, Hula Love" by the Metro- politan Quartet; "Casey Jones" and "When I Get You Alone Tonight" by Billy Murray and chorus; "I Want to Love You WThile the Music's Playing" by the popular Heidelberg Quintet; "On a Beautiful Night WTith a Beautiful Girl" by WTalter Van Brunt and chorus, and "Put on Your Old Gray Bonnet" by Joseph A. Phillips and chorus.

Then, of course, there are solos and duets such as "Silver Bell" the great Indian love song by Ada Jones and Billy Murrav, "Teasing Moon" by Walter Van Brunt, "I Will Love You When the Silver Threads are Shining Among the Gold" by Manuel Romain, "Under the Big September Aloon" and "Luella Lee" by Campbell and Gillette, "Silver Threads Among the Gold" by Will Oakland, "The Land of Golden Dreams" by Elsie Baker and James F. Harrison. "That Mellow Melody" by Anna Chandler and "Rap, Rap, Rap, Rap on Your Minstrel Bones" a coon shout by Ed. Meeker.

The sacred selections include "Tell Mother I'll Be There" by James F. Harrison and the Edison Mixed Quartet, "List! The Cherubic Host" from Gaul's "The Holy City" by Frank Croxton and a chorus of female voices, "Nearer My God To Thee" by the Knickerbocker Quartet and May- brick's "The Holy City" by Edwin Skedden and the Edison Mixed Quartet.

Golden and Hughes present a vaudeville sketch "My Uncle's Farm" and Harry E. Humphrey completes this exceptional list of entertaining fea- tures with "Luke," a recitation from Bret Harte's well-known poem of the same name.

SELLING BY THE GASOLINE ROUTE

LAURENCE H. LUCKER, Edison Jobber in Minneapolis, sent us the accompanying photo of the Flanders automobile used by S. W- Scovel in selling Edison products in and around the city. With what success his efforts have been attended may be judged by the following extract from Mr. Lucker's letter:

"The automobile has a large capacity and will hold about twelve machines and three hundred Re- cords. Mr. Scovel has been out now for about a week and is doing a wonder- fully successful busi- ness. He places an instrument in a farm house and leaving it on approval with a dozen Records, goes on to the next farm house and sells just exactly three-fourths of what he places. He closes up within two or three days after he leaves his machine."

With the advent of the Blue Amberol

Record this enterprising Dealer will be able to "give her a little more gas" and cover still wider territory as the new Records will stand the jolts much better than the old wax Records. The unbreakable Records will add a new point to Mr. Scovel's sales talk and ought to increase his sales average, though it does not seem possible that he can improve upon the present record of selling three-quarters of the machine that he leaves with his prospects.

EDISON PHONOGRAPH^ MONTHLY FOR NOV., 1912 SHOWING THE GOODS

THE following letter from the Wegman Piano Company of Auburn, N. Y., shows the spirit that we like to see:

"We are sending you herewith a pic- ture of the window of our store, showing a representative line of Edisons, of which we carry a full and complete line as you know. We handle the Edison exclu- sively, and do not care to handle any of the other makes.

"We have tried other lines, but find to make any sales, it would be necessary to have a separate compartment for them as they do not sell when compared with the Edison in the same room, at the same time, and the same selection rendered by the same people.

"Our Edison business is rapidly improving, in fact it is far ahead of what it was last year, and with the advent of the new Edison features this Fall we see very bright prospects in store for us as well as all progressive Edison Dealers in the future*

"Thanking you for the many improvements and

constant study you are giving us for the betterment of the trade in your line."

It is unfortunate that so small a cut cannot do justice to the window which is a most effective one. These hustlers believe in showing the entire Edison line and know how to do it in an attractive way. No wonder they find it pays better than any other make. They know that they " have the goods" and proceed to let the public know it in a thor- oughly business-like way. They take time to study out the possibilities of their windows and they find that it pays. If you can't find time, make it.

AMONG THE JOBBERS

THE following quotation from a letter sent out to the Trade by Louis Buehn and Bro., Edison Jobbers in Pittsburgh, will give an idea of the way these energetic people feel about the Blue Amberols:

"On Wednesday, September 18th, the Edison Company mailed you a bulletin direct, which we hope you have given your careful consideration.

It is of the utmost importance and we wish to call your attention in particular to their very liberal offer to furnish free of charge the quantity of book- lets and envelopes you can use to advantage for your mailing list.

Mail that card right now, while you have it before you, do not wait, as it may be too late.

The writer can give you his personal assurance as to the quality and volume of sound the new Record possesses, as can our traveling men, who have been so fortunate as to hear the same, at the Edison exhibit. They are everything they claim for them and then some.

The Blue Amberol Record when played with the present Sapphire Reproducer is a great improvement over any other Phonograph Record now on the market, but this superiority is still further emphasized when played with the Diamond Reproducer.

We request you to send us your orders for both the new Cylinder R cords, machines and attachments as soon as possible to avoid any possible shortage in the near future.

Are you preparing to meet this great demand, that is sure to follow and take in this easy money, 'Music Money?'"

It strikes us as being an excellent letter, full of Edison enthusiasm and one which Dealers might well use as a model if they intend to write any form letters in connection with the New Blue Amberol Records.

DID YOU SEE IT ?

In the September Monthly we offered a special windiDw display designed to boost the home record- ing feature of the Edison and priced at $1 .00. It should appeal to every loyal Edison Dealer.

Can you suggest any more direct way of calling the attention of prospects to amateur Record mak- ing for the same expenditure?

This display will be carried in stock indefinitely. We want your order for one. Specify No. 23 and tell us the name of an Edison Jobber through whom shipment may be made.

EDISON PHONOGRAPH MONTHLY FOR NOV., 1912 MR. EDISON'S FIRST TIME CARD

Copyright, 1912, Thomas A. Edison, Inc.

THE installation of a time clock in the labora- tory gives us an opportunity to learn the facts concerning Mr. Edison's phenomenal capacity for work. Many tales have been told of his working day and night for hours at a stretch, but here we have a fac-simile of his time card for a full week, which shows that he worked ninety- five hours and forty-nine minutes. And this is a "light" week in the sense that "the wizard" did not work Saturday night and Sunday as he fre- quently does.

A little explanation will probably make the card itself intelligible. Beginning at the upper left hand corner we read across to the right. As Mr. Edison was in the laboratory when the clock was installed he could not "punch in" but "punched out" 8.16 Wednesday morning after working all Tuesday

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night. Returning at 2.20 Wednesday afternoon he worked all night again and left the laboratory 8.11 Thursday morning. Thursday night he returned at 8 o'clock and repeated his perform- ance of the previous night, as the card shows, he worked five nights out of seven, all of which gives rise to the suspicion that he has secretly invented a substitute for sleep.

SAME STORE RE-VISITED

To the Editor:

I wrote you several months ago about my ex- perience with a young clerk in a Dealer's store, and I said at that time that I would re-visit the place and find out where the fault lies as between the Dealer himself and the clerk. Well, I have done so, and I guess I owe the clerk a partial apology. I know now that he was following the "boss's" example, for I received about the same kind of treatment from him that I received from the clerk.

There was no effort to interest me in any Records, other than the one I asked for. I came in as an absolute stranger, but he did not make any attempt to find out my name and address, whether I was on any other Dealer's mailing list, what kind of a machine I had, or any other point that a live Dealer would be sure to pick up before I got out of the place. I may mention, incidentally, that he did not have the first Record I asked for in stock.

As in the case of my former visit, I was graciously permitted to stand as close to the Phonograph as I wished to. In fact, everything indicated very plainly that the young clerk was merely "a1 chip of the old block." Of course, I need not mention that there was not a Concert or an Amberola in the store, although I am very sure that the Dealer's territory includes many families that could easily afford to own these higher priced machines.

While I was in another city not long ago, I saw a Dealer's window that nearly gave me nervous prostration. It was a dingy, dusty looking sort of place anyway, but what held the passer-by spell- bound was an ancient Record Bulletin on which had been pasted a lot of pictures of Edison artists cut from other Record Bulletins. The whole affair fairly shouted to the house-tops that this Dealer did not have a new Record in the place. It was an invitation to go somewhere else if you wanted any- thing new, whether Records or Machines.

Both of these Dealers seem to be of the good old fashion schools that think running a store consists in sticking up a sign and sitting down to wait for the populous to storm the place. The first one was certainly no salesman, for I had purposely waited until the store was empty before entering, and was careful not to give the impression that I was in a hurry. So there was no reason for his not attempt- ing to at least find out something about my possi- bilities as a regular customer, except that it did not occur to him, or that he was not interested.

I did not see the second Dealer as it was Sunday, but one look at that Record Bulletin and the dusty show window marked him as a commercial "stand patter" of the most unprogressive sort.

The Vagabond.

EDISON PHONOGRAPH MONTHLY FOR NOV, 1912

Edison Artists

MARY CARSON

{Soprano)

MISS CARSON was born in Houston, Texas, and made her first public performance as a song-bird when but six years of age. She has been singing ever since, though her serious operatic work has been accomplished only in the last few years after a vigorous course of study under some of Italy's greatest masters. Her professional debut was made in Italy in the opera "La Sonnam- bula," in which she appeared as Amina. The Italian papers with one accord proclaimed her fascinating and highly artistic in her every endeavor, and the public greeted her performance with tremendous applause. Her extensive repertoire consists of about twenty-five operas in Italian, French and German, together with almost innumerable English songs.

Miss Carson has participated in many notable musical events, but perhaps one of her greatest achievements was the singing of "Barbiere di Siviglia" twice in one day and again on the fol- lowing night — a feat which the average opera singer would scarcely dare attempt.

Those who were fortunate enough to hear her first Edison Record — "O Dry Those Tears" (No. 1593) will realize that the young soprano possesses much more than a wonderfully sweet voice and that she is capable of deep emotional expression.

Upon the occasion of one of her American recitals the press had this to say:

"Mary Carson is superb, and no one who heard her last evening at the Prince can justly deny her rank among the famous singers of the day. A brilliant career will be hers, for the gifts of the

gods have been showered upon her in generosity. Artistic, dramatic, temperamentally gifted to the highest degree, she sways her listeners at will. With an intellectual development of the greatest capacity she interprets, losing no opportunity of technical import to secure the very finest effects. While listening to her there is but one thought — that of the absolute delight she gives through the sweet sounds, which were as free and unconstrained as from a bird. But when one recalls the experi- ence from a'critioal viewpoint the foremost thought is of the marked intelligence and judgment dis- played by the singer. Naive, graceful, with the charming simplicity of a, child, she seems like a fragile bit of exquisite, rare china, or perhaps even more like a lovely flower; but as she sings the glorious womanhood finds expression. The years of patient, faithful determination to develop to the fullest the gifts God has placed at her disposal seems to have come to the fullest fruition, for she has even yet in her youth more than realized the outcome of the unyielding ambition which has ever been hers and has justified the faith of the hundreds of friends who have believed that a world-wide fame would crown her efforts."

ORVILLE HARROLD

{Tenor)

THE career of Orville Harrold reads like a fairy tale, so varied has been its course and so astounding its ultimate success. He was born in Muncie, Ind., of humble origin, and was "discovered" by accident when he had no intention of taking up a professional career. He has appeared in vaudeville, but gained his first great public

EDISON PHONOGRAPH MONTHLY FOR NOV., 1912

recognition as the young American captain in "Naughty Marietta" in which he became the co- star with Emma Trentini the well-known operatic soprano. His wonderful performance of the beauti- ful "I Am Falling in Love With Someone" caused it to sweep the country in a tide of popularity.

When Oscar Hammerstein decided to establish his famous London Opera House he realized the vast importance of securing a tenor of unusual ability. He, therefore, decided that Mr. Harrold was the one best suited to fulfill his difficult require- ments and the young American was accordingly made the leading tenor of the London house. His training under Oscar Saenger and Frederick Boyer coupled with the marvelous vocal gifts which had first placed him in the public eye, enabled him to carry the London critics by storm — a feat seldom accomplished by a Yankee.

Mr. Harrold's operatic debut was made at the Manhattan Opera house in "Pagliacci," February 17th, 1910, but he naturally regards the great open- ing of the London Opera House as the most import- ant event of his musical career. He sang in one hundred and twelve performances in the thirty- two weeks of the London season and also appeared before king and queen.

During his entire stay in England he was accorded unusual honors by the press, being proclaimed one of the four greatest tenors in the world today. The voice is remarkably powerful with an unusual crescendo on the highest notes which is always tempered by the greatest artistry. He has a won- derfully high register which he uses most delightfully never failing to hold his hearers in the spell of its sweetness and tonal purity while the voice has ample range to permit the already famous artist to sing gloriously all the tenor roles in the leading operas.

Best of all, Mr. Harrold's voice records exquis- itely, as all those who have heard his "I Hear You Calling Me" in last month's list, will heartily agree. His second offering is equally artistic and - the two are invaluable to a lover of real musical beauty.

SHARES CARUSO'S HONORS

Marguerite Sylva Obtains Triumph in Title

Role of "Carmen" in Berlin

Her American admirers will be glad to hear that Marguerite Sylva shared with Enrico Caruso the honors of a brilliant performance of "Carmen" at the Royal Opera tonight.

It was the opening of Caruso's annual "three- night stand" at the Kaiser's establishment, and one of the most brilliant audiences that ever filled the house was present. The Court box contained the Crown Prince and Princess, Prince and Princess August Wilhelm, Prince Oscar, and other royalties, who led the applause which the house thundered at Don Jose and Carmen after the great finale of the third act.

At the end of the performance audience and critics agreed that Miss Sylva was vocally and dramatically an ideal Carmen, reminding one of Calve at her zenith.

HARRY ANTHONY'S ENGAGE- MENTS

HARRY ANTHONY who appears on the concert stage under the name of John Young, will appear with the Collegiate Quartet in the following places this Fall:

Nov. 8th Fairmount, W. Va.

Nov. 13th New Haven, Conn.

Nov. 14th Montpelier, Vt.

Nov. 15th Middleboro, Mass.

Nov. 18th Erie, Pa.

Nov. 21st Bloomsburg, Pa.

We publish the information for the benefit of Dealers located in the respective localities, suggest- ing as in similar cases, that they do some special advertising in connection with the popular Edison singer's performance. We have suggested the sort of copy that is most effective in cases like this, in previous issues of the Monthly. Window plac- ards and newspaper advertisements are both very much in point upon such an occasion — make a little extra effort while the opportunity presents itself.

MARGUERITE SYLVA SCORES

THE following clipping from the New York Times will be of interest to Edison Dealers as being indicative of the success which Mar- guerite Sylva, the delightful Edison soprano is capturing her audiences in Berlin. Her famous "Gypsy Love" Records exhibited the same musical understanding and exquisite voice which have always made her a popular favorite.

MARIE RAPPOLD will begin her sixth season at the Metropolitan Opera House the mid- dle of November. On January 5th, 1913, she will go en tour with the New York Philharmonic Society. February 9th, Madame Rappold has an appearance in Washington, D. C, and this date will be followed by a Southern tour, during which the soprano will give six recitals in as many days. February 16th she starts out again with the New York Philharmonic, after which she goes to the far West, singing on the Pacific Coast and later in Canada.

10

EDISON PHONOGRAPH MONTHLY FOR NOV., 1912

START PLANNING ON A

HELP US ANNOUNCE THEM TO THE WORLD

DO you realize what an in- stantaneous demand would be created, if 13,000 Dealers put their shoulders to the wheel to push Blue Amberol Records? Suppose each of you made intelli- gent use of the free advertising literature supplied you. Think of the effect of 13,000 Window Dis- plays such as this, would have, if they appeared in all localities within the next few days!

May we depend upon you to lend a helping hand to distribute Blue Amberol advertising litera- ture and push the Record sales?

A display similar to this can be arranged at practically no expense. It is simple to be sure but will attract attention nevertheless.

Build one to fit your particular window space. Use as rich mate- rials as your front demands. Here is a description of the construction of this particular one — anyone can build one as good, many can im- prove it. Nail four 10 inch boards, 22 inches long into a square cube. Make two frames 18 inches wide, 4 feet high and cover box and frames with bright yellow cloth such as perca- line, satine, or cheap satin. Nail the frames to back of box to support them, place a three inch wide covered board across the top to set Records on and by pinning the booklets in position shown and cut- ting the yellow portion away on the center ticket, past- ing a piece of scrap cardboard to the back to stiffen it, you have completed the setting with the exception of the "postman" cut out and sign that reads " Here's

a letter for you, step in and leave your address."

Get the sign made locally size 14 x 22 and tack to front of box.

Write to Advertising Department, Thos. A. Edison, Inc., enclosing 30c in stamps and we will mail you an airbrushed portrait of postman which you can paste on heavy cardboard and cut out around the outline with a sharp knife.

How many will avail themselves of this offer and boost the Blue Amberol?

13,000 is our guess, don't disappoint us.

6000 MILES TO EDISON JOBBERS

THE Des Moines Register and Leader recently contained the following interesting item con- cerning an order addressed to Harger and Blish, Edison Jobbers in Des Moines, Iowa:

FAME OF DES MOINES' MOTTO REACHES

GERMANY

Traveling a quarter of the distance around the

earth without being stopped once for want of better

direction, a letter, the envelope of which bore only

the motto of the City of Certainties, was delivered in Des Moines yesterday. The letter had come from Nurnberg, Germany, 6,000 miles away, " To Harger & Blish, Des Moines Does Things," was the inscription on the envelope.

It is believed the letter was not mailed with a deliberate attempt to test the familiarity of postal clerks with the motto. The letter heads of the Des Moines firm to which the order from Germany was sent uses the motto as a date line, so it is thought the style of address was due to ignorance.

EDISON PHONOGRAPH MONTHLY FOR NOV., 1912

11

BLUE AMBEROL WINDOW

THEY'RE TRUE BLUE-LET DISPLAY No. 25 TELL THE NEWS

manent fixtures. When they cease to attract, become dingy and faded, discard them for the new. They are worth the price for the length of time they look well. Do not expect them to stand direct sunlight for a month and still be attractive. If you have never bought an Edison display we urge you to begin now. No Dealer should miss Display No. 25. Early orders help us to reduce the cost of future displays. Send yours in without delay.

We have purposely omitted showing a Phono- graph with this setting. The camera only gives a direct view and we want you to see all of this pretty design. We are satisfied that this design is tasteful enough and dignified enough to serve as a centerpiece in the finest store window. As to setting up, it is the simplest display we have- yet announced. Just open it out gently, insert the top sign and it is complete.

If you desire to push Blue Amberol Records and stir up business send in your order for this display at once. Do you ever, spend any money for show cards? If so you'll know that the top sign alone is worth more than we ask for the entire design. There are many Dealers who evidently do not read the descriptions of our displays. Every mail brings an inquiry as to whether a window so many feet wide will accommodate a display. We have produced displays for small windows for months and always designate the space they require. This display is 3 feet, 6 inches wide, 5 feet high, 15 inches deep. Price 32.00.

It might be well to add a word concerning the life of a display or show card. They are not per-

SAPPHIRE SPEAKERS NOT EXCHANGEABLE

THERE seems to be some confusion of ideas among Dealers concerning the exchange of sapphire reproducers for the new diamond speakers. It will be impossible for us to replace the sapphire reproducers now in Dealers' stock with the diamond reproducers now forming part of the regular machine equipment. Dealers will realize that we can make no possible use of these sapphire points and at the same time that they, the Dealers, can make very good use of them.

The sapphire point can be used upon both wax and "Blue" Records while the diamond point can be used only on the latter. Although we are work- ing to the limit of our capacity in our efforts to turn out enough Blue Amberols, it will be some time before every Dealer will have a very large stock of Blue Amberols. But when he sells a machine equipped with a diamond reproducer, he limits his customer's choice of Records to the Blue Amberols, because the diamond would quickly destroy the wax Records by reason of its increased weight and general construction.

On the other hand, if he sells a Phonograph equipped with a sapphire point his whole Record stock is available to the customer since the sapph- ire, and particularly the Model " O," gives excellent results with the Blue Amberol. In that way the sapphire points instead of being undesirable, are really valuable in that they will help to reduce the old wax Record stock. We, therefore, urge all Dealers to push the sale of sapphire-equipped machines while their Blue Amberol stock is still low, in order, to more quickly reduce their old wax Record stock.

See page 19 for important announcements concerning "Gem" and Model "N" Speaker.

12

EDISON PHONOGRAPH MONTHLY FOR NOV., 1912

Amberola HI Makes Hit

WE have been re- ceiving compli- mentary letters from delighted purchasers of the Amberola III, among them the following from C. M. Hill, of Pearl River, N. Y.:-

u I have always admired the sweetness of tone of your Phono- graphs and I have had a Standard a long time. I recent- ly purchased an Amberola III, and I must say that it is the clearest and sweetest sounding instrument I ever heard. Mr. Edison certainly leads all others for the good qualities of sound reproducing instruments ."

TT7HEN a man is so ** pleased with the Amberola III, that he writes such a letter spon- taneously it shows beyond question that the machine is all and more than we claimed it to be. Get a good supply of these latest Edison machines in stock for the holidays— they are quick sellers.

List Price $125 in the United States; $150 in Canada

EDISON PHONOGRAPH MONTHLY FOR NOV., 1912

13

New Edison Records

EDISON BLUE AMBEROL RECORDS

DECEMBER, 1912

AN effort will be made to ship the Edison Blue Amberol Records listed below from Orange in time to reach all Jobbers in the United States and Canada before November 20th, 1912. Jobbers may and will immediately re-ship to Dealers. The Records may be placed on sale as soon as received. Supplements and Phonograms will be shipped with Records to Jobbers, who will in turn re-distribute to Dealers These also may be sent out as soon as received. Dealers should place orders for these Records with Jobbers at once, to insure prompt shipment when Jobber's stock is received.

THOMAS A. EDISON, INCORPORATED

ORANGE, N. J., U. S. A.

BLUE AMBEROL CONCERT LIST

75 cents each in the United States; $1.00 each in Canada

28103 Ben Bolt {Nelson Kneass)

Eleonora de Cisneros

Contralto solo, orchestra accompaniment

"Sweet Alice Ben Bolt," as the song is familiarly called, is so well-known as to require no special introduction. It is one of the "heart songs" that find welcome in every home. Elean- ora de Cisneros, the operatic contralto who has appeared at the Metropolitan Opera House and who, in 1911, toured Australia with Mme. Melba, here sings it with the careful simplicity

that it needs, and yet, notwithstanding this simplicity, the masterful control the artist has of her voice is clearly evident. A slight suggestion of the wonderful dramatic quality of thri contralto can here be noticed in her voicing of the very last two notes of the song. Words and music by Nelson Kneas*. Published by the Oliver Ditson Co., Boston, Mass.

28105 Hymn to the Emperor-

-" Kaiser Quartet " {Haydn) The Olive Mead String Quartet

First and second violins, viola and 'cello

Franz Josef Haydn (1732-1809), in January 1797, when at the height of his fame, composed what became the Austrian National Anthem, "Gott erhalt Franz den Kaiser," known as the "Emperor's Hymn," which was sung at all the princi-

fal theatres in Vienna on the Emperor's birthday, February 2th, 1797. Haydn afterwards employed it as the rheme for four variations in his famous "Kaiser Quartet" op. 77.

The Olive Mead Quartet, composed of Olive Mead, first violin; Vera Fonaroff, second violin; Gladys North, viol,a, and Lillian Littlehales, violincello, gives the theme of the third variation for 'cello and also the finale of the quartet. This is a beautiful Record of a hymn which is famous both from an historical and a musical point of view. Lovers of "chamber music" will find it an unusually desirable Record.

28106 Ave Maria {Bach-Gounod) Marie Rappold and Albert Spalding

Soprano solo, with violin obligato, orchestra accompaniment

This most celebrated of all the Ave Marias has always been regarded as a remarkable musical work. It is a sacred melody, written by the great master, Charles Gounod, and adapted by him from an air found in the 1st Prelude of Johann Sebastian Bach. It is here sung in Latin by Marie Rappold, one of the most noted dramatic sopranos of to-day, with violin support of Albert Spalding, the famous virtuoso.

Needless to say, the technical rendition given by these artist* is perfect. The number is arranged as it is generally per- formed in churches and on the concert stage, first as a violin solo, and then as soprano solo with violin obligato. This it a Record which combines all the elements of perfection — a masterful composition, and a thoroughly artistic rendition. Published by the Oliver Ditson Co. .Boston, Mass.

28111 The Day is Done {M. W. Balfe)

Contralto solo, orchestra accompaniment

Christine Miller

Michael William Balfe was born in Dublin, May ISth, 1808. Early in his career he was violinist in the Drury Lane orches- tra in London. He also. sang in London and the provinces. Later, failing as manager of an opera troupe, he went to Paris for a few years, and returned to England in 1843, with what proved to be his most famous work, the opera "The Bohemian Girl" which became an overwhelming success. Balfe has written numbers of other operas, and a great many songs,

but none has brought him the fame that has come from that particular one. "The Day is Done," is a well-known song in England, a musical setting for Longfellow's beautiful poem. It is typical of Balfe's music, which is universally tuneful, but never shallow. The mellow contralto of Christine Miller, who is now a universal favorite, is heard to great advantage in this selection. Published by the Oliver Ditson Co., Boston, Mass.

14 EDISON PHONOGRAPH MONTHLY FOR NOV., 1912

28112 The Snowy Breasted Pearl {Joseph Robinson) Orville Har<old

Tenor solo, orchestra accompaniment "The Snowy Breasted Pearl" is an old Irish melody or Orville Harrold, the American tenor, who, under the direction folk song, arranged by Joseph Robinson with words by of Oscar Hammerstein, rose to fame both here and abroad, Stephen Edward de Vere. The words of a young Irish lad, has splendid opportunities for displaying the sympathetic describing his sweetheart, are written around a very pretty quality and flexibility of his magnificent voice, and neglects sentiment, and the music forms a most appropriate setting, none of them.

BLUE AMBEROL REGULAR LIST

50 cents each in the United States; 65 cents each in Canada

1501 Semiramide Overture (Rossini) American Standard Orchestra

Although Rossini probably wrote the opera "Semiramide" him, he felt justified in using it, no matter what the source,

with more .care than he was in the habit of devoting to his And indeed, considering his habitual hurry and carelessness,

work, the statementneed not imply that he spent very much it is surprising that he did not borrow more frequently. His

time or energy over it, for this celebrated musician, the most enemies ridiculed his methods, but Rossini remained unruffled

sought after, best paid, and famous operatic composer of and nothing seemed able to injure his popularity. The overture

his time, was so extremely versatile andfluent that an extra from "Semiramide" is considered one of the few greatest

opera or two was a mere incident in his work. It is said, overtures ever written. It serves well to show Rossini's florid

in fact, that the "Barber of Seville" one of Rossini's best style, which is typical of his music as a whole. The cele-

known operas, was dashed off with his characteristic haste brated horn quartet, which is presented in the overture, is

in a period of thirteen days. His ability to compose with said to have furnished Verdi with his inspiration for the

such a speed is partly accounted for by the fact that he "Miserere" and which it does, indeed, resemble. Published

himself acknowledged that when an effect, or an aria pleased by Carl Fischer, New York City.

1504 Roses Bloom for Lovers — " The Rose Maid " (Bruno Granichstaedten) Grace Kerns

Soprano solo, orchestra accompaniment

From abroad, the merry tunefulness of the Viennese operetta duction, so much so, indeed, that one does not have to attend

"The Rose Maid" has found its way to Broadway, where all the performance to hear it, as every audience comeswhistling

lovers of light opera are enthusiastic over the delicate charm from the Globe Theatre (where at the time of this writing

of its music. This dainty waltz, "Roses Bloom for Lovers" the play has been for nine months), and it is invariably

was introduced by Adrienne Augarde, who is styled "The "Roses Bloom for Lovers" that they whistle. Miss Kerns is »

International Soubrette Favorite," which no doubt she is, new Edison soprano and the delicate clearness of her voice

anLi J. Humbird Duffy, a tenor who is well liked by metro- is here displayed to excellent advantage. Words by Robert B.

politan audiences. The song proved the "hit" of the pro- Smith; publishers, Jos. W. Stern & Co. New York City.

1505 When You're Away— "The Winsome Widow" (Bert Grant)

Helen Clark and Harvey Hindermyer

Mezzo-soprano and tenor, orchestra accompaniment

"The Winsome Widow," a musical play of rather unusual in the play the antics of the principal comedian, during the

merit, has enjoyed a phenomenal run in New York City, not time the selection is being sung, tend to detract from the

only because of the cleverness of its libretto, but rather by effectiveness of the song itself, we give the serious treatment

reason of the tunefulness of its music. The duet, "When to which it is justly entitled. The words are by Seymour

You're Away," here sung by Helen Clark and Harvey Hin- Brown and Joe Young. Publishers, Jerome H. Remick &

dermyer, is one of the "hits" of the performance. Although Co., New York City.

1506 Over the Waves Waltz (Juventino Rosas) New York Military Band

For Dancing A Record, in the proper tempo for dancing, of "Sobre Las Waves." Probably a good many who do not know the name Olas," the popular waltz by the Mexican composer, Juventino of the waltz will recognize the air, which is often heard in Rosas. It is best known under the English title, "Over the concert. Publisher, Carl Fischer, New York City.

1508 Light as a Feather (T. H. Rollinson) Charles Daab

Bells solo, orchestra accompaniment An elaborate bells solo that is as daintily fantastic as its name Mr. Daab plays with a precision that is truly remarkable, implies. Not the least enjoyable feature of the Record is The recording is of the highest order. A Record that again the orchestra accompaniment, especially in the clarinet demonstrates the superiority of the Edison is the natural variations, through which, the bells jingle a merry obligate result. Publishers, The Oliver Ditson Co., Boston, Mass.

1511 My Uncle's Farm Golden and Hughes

Vaudeville specialty A side-splitting dialogue between two chaps, both of whom qualify as members of the Ananias Club! The sketch is possess extraordinary uncles, who in turn are the owners of wholly enjoyable, however, and will "get a laugh" whenever most wonderful farms. The boys vie with each other in an played. Towards the end of the Record Mr. Golden "cuts effort to prove which uncle is the greater, and in doing so, loose" with one of his characteristic darkey songs.

1514 The Mocking Bird— Fantasia (Winner-Stobbe) Charles Daab

Xylophone solo, orchestra accompaniment Stobbe's arrangement of Winner's familiar melody "The splendid exhibition of technical skill, aside from the enjoy- Mocking Bird" is an exceedingly difficult one, but the agility ment to be derived from the beauty of the melody itself, of a xylophone when handled by one as skillful as Mr. Daab, The popularity of Mr. Daab's Records sustains our judgment is fully equal to the occasion. The runs and complicated in securing his exclusive services. This arrangement pub- variations hold no terrors for him, and the rendition is a lished by Carl Fischer, New York City.

1515 Anchored (Watson-Page) Knickerbocker Quartet

Male votces, orchestra accompaniment

"Anchored," bylMichael Watson and N. Clifford Page, with sufficiently pleasing. It is rendered by the Knickerbocker

words by Samuel K. Cowan, has that robust, inspiring swing Quartet of male voices in an especially able manner, and the

very suggestive of the sea. The song is not sentimental in result is particularly happy, as the song seems most fitted to

character, nor dignified. It is full of vigor, and energy, this form of treatment. Publishers, Oliver Ditson Co.,

The phrases are well balanced, however, and the melody Boston, Mass.

1516 Just Before the Battle, Mother (Geo. F. Root) Will Oakland and Chorus

Counter-tenor and chorus, orchestra accompaniment

George Frederick "Root "was born at Sheffield, Mass., on rapid and in 1844 he moved to New York City, becoming

August 30th, 1820. He early became the pupil of a noted organist at the Church of the Strangers. He also taught

organist in Boston'named Geo. J. Webb. ^His progress was singing at various institutions during this period. In 1850

EDISON PHONOGRAPH MONTHLY FOR NOV., 1912 IS

he went to Paris for a year's study, and upon his return Battle Cry of Freedom," "Tramp, Tramp, Tramp" and

successfully produced his first large work, the cantata, "Just Before the Battle, Mother," the latter less martial

"Flower Queen." He wrote several cantatas which were than the others, and written more on the style of the "heart

uniformly well received, numbers of part songs, and much songs" of the period. Mr. Oakland catches the spirit of

church music. His fame after all these years, however, the song, and the chorus effects and inspiring bugle call*

rests entirely upon his popular soldier songs such a3 "The are especially well handled.

1520 Nita Gitana {Reginald de Koven) Reed Miller

Tenor solo, orchestra accompaniment Among the great variety of songs of Reginald de Koven, it Spanish songs strictly adhered to. \Ve present it by Reed is doubtful if there is one which equals the brilliancy and Miller, whose powerful tenor voice is heard to advantage, and beauty of "Nita Gitana." It is written after the style of who is supported by an admirably well-balanced orchestra a Spanish serenade, with the swinging rhythm portrayed by accompaniment. Words by F. E. Weatherley;, published by castenets, and_the peculiar minor modulations so typical of G. Schirmer, New York City.

1521 By the Light of the Silvery Moon (Gus Edwards) Ada Jones and Male Quartet

Popular song, orchestra accompaniment "By the Light of the Silvery Moon," one of Gus Edwards cause of its success the publishers have been swamped with great successes, has become so popular that practically every- "moon" and "spoon" songs, none of which, however, have body knows it. If was purchased by Jerome H. Remick & as yet achieved the popularity of their original. It is here Co., New York for the unprecedented sum of 310,000, the sung by Ada Jones, in her familiar way, and she is well as- highest price ever paid for a song at that time. Its success was sisted by a male quartet who lose no opportunities to intro- immediate, and soon spread throughout the country. It was d-uce all the "harmony" effects possible. Words by Edward the first of the songs having "moon" as their theme, and be- Madden.

1524 Silver Bell (Percy Wenrich) Ada Jones and Billy Murray

Indian love song, orchestra accompaniment

An Indian love song, in ragtime, which has equalled if not A bells solo, with violin variations of the melody, is intro-

surpassed in popularity any song of its type yet published, duced between each repetition of the chorus, a novel feature

The words are attractive, more so than usual, and the spark- of -which is Mr. Murray's singing the refrain of "Home

ling rhythm of the two-step melody captivates at the first Sweet Home," entirely independent of the song, which Miss

hearing. This rendition calls for warmest praise as both Jones maintains alone. This Record vies with the largest

Miss Jones and Mr. Murray seem to have outdone themselves, sellers we have ever catalogued. Words by Edward Madden.

1525 The Rosary (Ethelbert Nevin) Elizabeth Spencer and Knickerbocker Quartet

Soprano and male voices, orchestra accompaniment

It seems too bad indeed that Ethelbert Nevin could not touch of sadness. He developed a style unmistakably his

have lived a little longer, for when we lost him, we lost, with own, and unlike MacDowell, he did not find it necessary to

E. A. MacDowell, the two most promising composers that employ new harmonies, or curious effects of dissonance to

America possessed. Unlike MacDowell, Nevin never at- secure this individuality. "The Rosary " is without doubt

tempted the pretentious concertos, or symphonies, but was the greatest song Nevin ever wrote, and indeed it is hardly

content to develop his genius for light piano sketches and equalled by any other song of its kind. No wonder Nevin

songs. He was above the old idea that to be a great composer was so delighted with this melody when he conceived it.

it was necessary to compose a great orchestral work. He It seems more delightful than ever in the special arrangement

rightly believed that the lighter forms were equally important, we have given it. The words written by Robert Cameron

and he held strictly to that belief. His music is uniformly Rogers are second only to the music in beauty and interest,

graceful and delicate, and yet with an almost indefinable Publishers, G. Schirmer, New York City.

1526 Teasing Moon (Henry Marshall) Walter Van Brunt

Tenor solo, orchestra accompaniment

Another of the "moon" songs so popular since the remark- are taken bodily from the famous sextette from "Florodora"

able fame of their prototype, "By the Light of the Silv'ry three of whose members were afterwards involved in notor-

Moon." This one is far above the average, however, with a ious murder trials. We hope that this will not establish a

dainty swing throughout both verse and chorus, which is precedent for "Teasing Moon." Words by Henry Marshall;

particularly pleasing. The humming portions of the chorus publishers, Jerome H. Remick & Co., New York City.

1532 Dixie Medley Fred Van Eps

Banjo solo, orchestra accompaniment Have you ever heard "Dixie" played in public, under any reason for the song's great popularity. Mr. Van Eps plays circumstances, that it was not greeted by a storm of applause? it twice on this Record. The other airs in the medley are If you ever get down to reasoning why this condition exists "My Old Kentucky Home," "Arkansas Traveler," "Suwanee you will probably decide that the music itself is the real River," "Turkey in the Straw" and "The Quilting Party."

1533 Tell Mother I'll Be There (Char. Fillmore)

James F. Harrison and Edison Mixed Quartet

Baritone solo with mixed chorus, orchestra accompaniment

"Tell Mother I'll Be There," is called an "Alexander Revival profoundly impressive rendition of this beloved hymn is

Hymn" by its publishers, as it was a great favorite at the given by Mr. Harrison and our mixed quartet. Its inspiring

huge meetings held by the great evangelist, Charles M. Alex- sentiment and pathetic story go straight to the heart of its hear-

ander, who now owns and exclusively controls the song. A ers. Published by the Fillmore Music House, New York City.

1534 Oh! You Circus Day Medley Joe Belmont

Whistling, orchestra accompaniment

Joe Belmont has been in Europe for two or three years gomery and Moore and was the song hit of "Hanky Panky;" delighting audiences over there with his whistling, and "Mammy's Shufflin Dance," sung with great success by makes his re-appearance here with a "cracking" good medley Clarice Vance in vaudeville and "I'd Love to Live in Love- including "Oh! You Circus Day," which was sung by Mont- land With a Girl Like You." A unique Record.

1537 List! The Cherubic Host^" The Holy City" (Gaul)

Chorus of Female Voices and Frank Croxton

Alfred Robert Gaul is a well known English composer and in this country. It is presented by a chorus of female voices,

organist. "The Holy City" from which this selection is an and Frank Croxton, the favorite basso, with harp, organ and

extract, is considered _ the composer's masterpiece, and is orchestra accompaniment. While none of Gaul's compositions

his best known oratorio. "List the Cherubic Host" is the have secured very much respect in the world of music, they

best known portion of the oratorio, and is frequently used have attained considerable popularity among the masses, a

both as a concert and a church number by leading singers large portion of which is directly due to this number.

16 EDISON PHONOGRAPH MONTHLY FOR NOV., 1912

1538 I Will Love You When the Silver Threads are Shining Among the Gold

{F. H. Klickmann) Manuel Romain

Tenor solo, orchestra accompaniment A new sentimental ballad that fits Mr. Romain's tenor voice olcT ballad cannot fail to be touched by the sentiments con- to perfection. As its title suggests, the lyrics are written veyed in this newer song, while many others will doubtless around the old familiar "Silver Threads Among the Gold" want to hear the original, through this introduction. Music, and a few strains of that song are introduced. Lovers of the F. Henri Klickmann; words, Roger Lewis.

1540 Under the Big September Moon (/. C. Atkinson) Campbell and Gillette

The old, old story of Jove making, still under the same old pleasing, and this Record will go far toward maintaining

moon, but this time with a particular moon and set to a differ- their already established reputation. Words by Powell I.

ent tune, and a catchy tune at that. The admirable blending of Ford. Published by Jerome H. Remick & Co., New York

the voices of Campbell and Gillette makes the song especially City.

1542 My Hula, Hula Love {Percy Wenrich) Metropolitan Quartet

Mixed voices, orchestra accompaniment

"My Hula, Hula Love" an American ragtime idea of native The selection is here rendered by the Metropolitan Quartet

Hawaiian melody, was composed by Percy Wenrich, writer of mixed voices, and in the several choruses Hawaiian instru-

of "Silver Bell," and numerous other pieces of similar char- mental effects have been introduced. The last chorus it

acter and popularity. The song was introduced to metro- sung in subdued tones with the air alternately sung and then

politan audiences by Toots Paka, a native Hawaiian dancer, played by zither and guitar. Words, Edward Madden; pub-

who has made quite a success in vaudeville in this country, lishers, Jerome H. Remick & Co., New York.

1546 For This {Reginald de Koven) Charles W. Harrison

Tenor solo, orchestra accompaniment

"For This," by Reginald de Koven, next to his song, "The constructed that it gives the singer many opportunities for

Sweetest Story Ever Told," is probably the most popular vocal display, and also at least one chance for a dramatic

of the many he has written. The poem by Leontine Stanfield touch, which Mr. Harrison does not fail to take advantage

is of exceptional merit. Indeed, -de Koven has been for- of — noticeably his delivering the line "I'd gladly die — for

tunate in almost always choosing words which have a dis- this," with a pause in the middle of the phrase, and a sudden

tinction of their own, and then giving them a musical setting change to the sombre, subdued voicing of the words, "for

which carefully preserves their moods and rhythm, and adds this," that is most impressive. Publisher, G. Schirmer,

to their beauty. That is the case with this song, which is so New York City.

1547 Silver Threads Among the Gold {H. P. Danks) Will Oakland

Counter-tenor solo, orchestra accompaniment

So little did Chas. W. Harris, the first publisher of "Silver The composer, H. P. Danks, has been dead some years, but

Threads Among the Gold" think of the song that he allowed the present publishers are still paying royalties to his heirs,

it to lie on his desk, without attention, for over a year in It is an interesting fact to know that more copies of this song

manuscript form. He finally decided to use it, however, have been sold to date than any other song in the world,

and in 1873, it was first sung in public. Its success was Words by Eben E. Rexford. The song is now published by

immediate, and ever since that time it has sold steadily. Hamilton S. Gordon, New York City.

1548 Good-Night, Good-Night, Beloved {Pinsuti) EmoS Quartet

Male voices, orchestra accompaniment

Ciro Pinsuti, the celebrated singing teacher, was born in set to Jmusic, makes a most interesting piece. It is not

Florence, May 9th, 1829. His talent developed so rapidly written in the brilliant style typical of Pinsuti, as the words

that at eleven he was elected an honorary member of the are not adapted to that manner of treatment. The. composer's

Accad. Filarmonica, in Rome. In after years, as a recipient mastery of song is well shown by thekmanner in which he has

of the Order of the Italian Crown, he was styled "Cavaliere" here subdued his own individuality to the text he is cxpress-

Pinsuti. His published works include one opera, together irtg. The quartet arrangement we present is interesting

with over two hundred English and Italian songs. "Good- and beautiful, as the music lends itself admirably to this form

Night, Beloved," the poem of Henry Wadsworth Longfellow of presentation.

1549 My Sumurun Girl Medley Fred Van Eps

Banjo solo, orchestra accompaniment

Another sprightly banjo Record by Mr. Van Eps, this time Gaby Glide," inspired by the dancing of Gaby Deslys of a medley of three popular New York song " hits "— " My Portuguese fame, and "That Baboon Baby Dance." Pub Sumurun Girl," from the Winter Garden production; "The lished by Shapiro, New York City.

1550 Casey Jones {Eddie Newton) Billy Murray and Choi us

Comic song, with male chorus, orchestra accompaniment

"Casey Jones" is written with a lilting swing that not only funny way, is certainly great._ This song was the first of its

seems to make our feet start pounding, but the whole body kind, and undoubtedly inspired "Steamboat Bill" which

sway as well. Its rhythm is irresistible and the comic runs "Casey Jones" a close second. Words by T. Lawrence

breathlessness of the words, telling the story of what would Seibert. The publishers, The Southern California Music

ordinarily be somewhat of a tragedy in such a ridiculously Co., are Edison Jobbers at Los Angeles, Cal.

1556 When I Waltz With You {Albert Gumble) Charles W. Harrison

Tenor solo, orchestra accompaniment

"When I Waltz With You," which was sung in the Ziegfeld strict, rapid waltz time, and the music has that swaying, production of "The Winsome Widow," is a song which, dipping rhythm, so seldom found in many so-called "waltz entirely aside from the context of the words, cannot fail to songs." This is a piece of exceptional merit and is worthy suggest a couple dancing in a rapid, whirling waltz. Every of Franz Lehar at his best. Words by Alfred Bryan; pub- note in the song, both in verse and chorus, is delivered in lishers, Jerome H. Remick &_Co., New York City.

1557 Nearer My God to Thee {Mason- Johnson) Knickerbocker Quartet

Male voices, unaccompanied

Lowell Mason, composer of the immortal hymn, "Nearer not only brought him 'fame but wealth as well. We have

My God to Thee," was born in Medfield, Mass., January here given a most harmonious and impressive rendition of

8th, 1792, and died in Orange, N. J., August 11th, 1872. the beautiful old hymn. The arrangement is by Herbert

He was a self-taught musician at sixteen, and directed the Johnson and is sung by male voices without accorapani-

church choir at Medfield. He wrote numerous anthems and ment, which, we think, emphasizes the rare beauty of its

a great variety of hymns and sacred music of all kinds, which melody. The words are by Sarah F. Adams.

EDISON PHONOGRAPH MONTHLY FOR NOV., 1912 17

1562 The Land of Golden Dreams (E. F. Dusenberry) Elsie Baker and James F. Harrison

Contralto and baritone, orchestra accompaniment

But few will listen to the quiet melody of this song without Harrison, whose contralto and baritone voices harmonize so

wanting to hear it again. Although not religious in theme, beautifully as to make the Record one of rare interest to all,

the music has the rhythm and harmony very suggestive of a whether they be lovers of sacred or secular music. Words,

sacred anthem It is rendered by Elsie Baker and James F. C. M. Denison; publishers, F. B. Haviland Pub. Co., N*. Y.

1565 \ Want to Love You While the Music's Playing {George Botsford) Heidelberg Quintet

Male voices, orchestra accompaniment George Botsford, composer of the famous "Grizzly Bear" "I Want to Love You While the Music's Playing" was the was sitting in a restaurant just off Broadway not long ago, result of their collaboration. The music has a catchy swing, listening to the various ragtime pieces that the orchestra and the strains from "Love's Old Sweet Song" are well there was playing. Finally they played Molloy's "Love's rendered by the Heidelberg Quintet. This quintet arrange- Old Sweet Song." He was struck with its beauty, compared ment of the song, by the way, was made by Mr. Botsford with what had gone before, and straightway decided to give himself, and planned to completely portray his idea of the his opinions musical expression. Jean Havez gave him song, which he says it does. Published by Jerome H. Remick admirable assistance by writing the words so cleverly, and & Co., New York City.

1568 On a Beautiful Night With a Beautiful Girl (Gus Edwards)

Walter Van Brunt and Chorus

Tenor and chorus, orchestra accompaniment This song, written by Gus Edwards, was featured by him in for a number of years. He is probably one of the most popu- his several vaudeville acts. It was soon taken up by many lar song writers of to-day, and this selection is well up among others, and became so successful that the publishers were the best that' he has produced. The words are by Will D. induced to purchase the rights of all of Gus Edward's songs Cobb. Published by Jerome H. Remick & Co., New York, and place him under an exclusive contract to write for them

1573 Lustspiel Overture (Keler-Bela, op. 73) Edison Concert Band

The 130 odd works of Keler-Bela, the eminent Hungarian brilliant style and clever orchestration. "Lustspiel Over- conductor, soloist and composer, consist of overtures, dance ture" is a striking example — its individuality showing the music, and pieces for solo violin, all distinguished for showy, versatility of the composer in a most convincing manner.

1575 Put On Your Old Grey Bonnet {Percy Wenrich) Joseph A. Phillips and Chorus

Tenor and mixed voices, orchestra accompaniment

This famous march song by Percy Wenrich and Stanley which they had driven fifty years before. The song is written

Murphy, has held a high place in public favor since it was around a pretty sentiment and this arrangement with a

introduced about three years ago. An old couple on their female voice taking up portions of the words, adds an effec-

golden wedding day rehearse the trip to the church at Dover tive touch of realism. Published by Jerome H. Remick &

in the same old shay and past the^me clover fields, through Co.,< New York City.

1576 Rap, Rap, Rap, Rap On Your Minstrel Bones {Albert Von Tilzer) Edward Meeker

Coon song, orchestra accompaniment Albert Von Tilzer's latest minstrel song "Rap, Rap, Rap" One chorus is devoted entirely to the ""rapping of the has a rhythm which will make anyone feel like doing a clog, minstrel bones" which are rapped most energetically while for it has a "swing" and "go" that is absolutely irresistible, side remarks are passed by the admiring participants of the Edward Meeker sings it with all the dash and spirit it needs, dance. Words, Lew Brown; publishers, The York Music enunciating every word clearly in his characteristic fashion. Co., New York City.

1581 Edelweiss and Almenrausch (W. Mangelsdorf) Venetian Instrumental Trio

Violin, flute and harp "Edelweiss," meaning "Pure as Snow," and "Almenrausch," it is pleasing to listen to, and interesting because of its type, meaning "Highland Flower, "is the title of this composition The Venetian Instrumental Trio has presented a careful by Mangelsdorf. It is an oberlander, a slow waltz of folk arrangement for the violin, flute and harp, which does full dance after the style of those of Southern Germany and the justice to the selection. Published by Carl Fischer, New Tyrol. While not being of a particularly high class of music, York City.

1582 Luella Lee {Theodore Morse) Campbell and Gillette

Tenor duet, orchestra accompaniment "Luella Lee" is called by its composer a "southern serenade." and Campbell and Gillette have rendered it here in a very Aside from the interest of the words, it has a dainty swinging able manner. Words, D. A. Esrom; publishers, Theodore melody which grows more charming by repeated hearings, Morse Music Co., New York City.

1585 When I Carved Your Name on the Tree {Will Arthur) Harvey Hindermyer

Tenor solo, orchestra accompaniment The song of the above title was first introduced by Arthur It is a song ballad, of familiar style, recalling its predecessor, Aldridgeat the Winter Garden, New York, where it was "All That I Ask of You is Love" the words of which were well received. Mr. Aldridge made a great personal hit with also written by Edgar Selden. The Edgar Selden Music Co., the song which was written by Edgar Selden and Will Arthur. New York are the publishers.

1586 Weeping, Sad *nd Lonely {Henry Tucker) Elizabeth Spencer and Chorus

Soprano and chorus, orchestra accompaniment The sombre, sadness of this melody of Tucker is a beautiful chorus brings out many beautiful harmonies, and adds a commentary on the words to which it is set. It is rendered by touch of pathos, well in keeping with the character of the Elizabeth Spencer in a quiet and dignified way. The humming selection. Words by Chas. C. Sawyer.

1588 That Mellow Melody {Geo. W. Meyer) Anna Chandler

Ragtime song, orchestra accompaniment

Sam M. Lewis, who wrote the words of "That Mellow masterpiece, all through the chorus. Anna Chandler sings

Melody" says he conceived the idea of the song while hearing the song with much spirit, and in the second rendition of

Geo. W. Meyer play Schumann's "Traumerei" on his 'cello, the chorus, a 'cello can be heard following the voice, and yet

The idea is very cleverly worked out indeed, both in the words, having a melody of its own, in a way that is very effective,

and also the music, which contains suggestions' of Schumann's Words, Sam M. Lewis; publishers, G. W. Meyers, New York.

1600 Home Sweet Home the World Over (/. Bodewalt Lampe) Edison Concert Band

This clever selection was written by J. Bodewalt Lampe, manner in which it might be played in various countries.

and dedicated to John Philip Sousa in commemoration of It really amounts to a burlesque of the characteristics of the

his "Around the World" tour. By means of clever alteration music typical of the several countries, with their pecularities

of tempo, and the employment of various different combina- greatly exaggerated. The arrangements for Spain, Italy

tions of orchestral instruments, the composer has taken the and Scotland are especially good. Published by Jerome H.

familiar melody of "Home Sweet Home" and described the Remick & Co., New York City

18 EDISON PHONOGRAPH MONTHLY FOR NOV., 1912

1601 The Holy City {Stephen Adams) Edwin Skedden and Edison Mixed Quartet

Tenor and mixed chorus, organ accompaniment

"The Holy City" was composed by Michael Maybrick under Skedden and Edison Mixed Quartet with organ accompani-

the pseudonym of Stephen Adams. The composer was born ment. The combination is a particularly happy one in this

in Liverpool in 1844, and at an early age became a baritone instance, and the beauties of the selection are expressed

singer of great prominence. As an anthem it stands second to the greatest possible advantage. Words, F. E. Weatherly;

in popularity only to "Ttye Palms." We present it by Edwin publishers, Boosey & Co., New York.

1602 When I Get You Alone To-Night {Fred Fischer) Billy Murray and Chorus

Comic song, orchestra accompaniment

This popular song was written by Fischer, McCarthy and and is being sung by countless vaudeville performers all over

Goodwin, who have been responsible for so many New York the country. Billy Murray renders the song in his racy,

successes. This one, however, seems likely to outdo them swinging style, making a Record that everyone must enjoy

all in popularity. It has simply taken New York by storm, Published by Leo Feist, New York City.

1603 Temple Bells— " Under Many Flags " {Manuel Klein) Irving Gillette and Chorus

Tenor and chorus, orchestra accompaniment

This attractive number from "Under Many Flags," the pleasing by constant repetition. The song is given by latest production at the New York Hippodrome, is without Irving Gillete and chorus, and the many thousands who are doubt the "hit" of the performance. While its melody is not fortunate in being able to see the Hippodrome perform- very suggestive of other successes of the past, by the same ance are assured by this Record of a faithful rendition, composer, yet this cannot be termed a fault, as Manuel Mr. Klein also wrote the words. Published by M. Witmark Klein writes such tuneful melodies that they become more & Son, New York City.

1604 Heimweh (Longing for Home) {Albert Jungmann) Venetian Instrumental Quartet

Violin, 'cello, flute and harp

Albert Youngmann was born in Prussia in 1824, and died in piano study. It has a plaintive sadness of melody which,

Pandorf, near Vienna, in 1892. He was for years professor while written in a rather shallow style, is not easily forgotten,

at the St. Cecilia Academy at Rome, and later became founder and is very impressive when properly rendered. The Venetian

of a large publishing firm in Vienna. He has written a large Instrumental Quartet, consisting of violin, 'cello, flute and

number of light piano compositions, none of which have harp, have presented a very carefully balanced arrangement

attained the popularity of Heimweh (Longing for Home), which brings out the charm of the selection to its fullest

This is a very simple little piece, well adapted for beginners in extent. Published by the Oliver Ditson Co., Boston, Mass.

1605 Hitchy Koo {Muir and^ Abrahams) Collins and Harlan

Coon duet, orchestra accompaniment

"Hitchy Koo" has proved one of the most popular songs of by everyone when dancing to the latter music. Those who

the day, owing possibly to its presentation throughout the have danced on a sanded floor to "Robert E. Lee" will

vaudeville theatres of the country by the clever comedians, appreciate this circumstance. "Hitchy Koo" bids fair to

Nora Bayes and Jack Norworth. It was written by the outdo its parent in popularity, and Collins and Harlan have

writers of "Waiting for the Robert E. Lee" and the title here succeeded in making its peculiar charm a matter of

was suggested to them by the peculiar shuffling sound made "Record."

1606 Silent Night {Franz Gruber) Elizabeth Spencer, Harry Anthony and James F. Harrison

Soprano, tenor and baritone, ace. by Venetian Instrumental Quartet

An old German folk song, composed by Franz Gruber in songs of the period. We offer it rendered by Elizabeth

1818. The German words were written by Josef Mohr, but Spencer and Anthony and Harrison as a trio number with the

the English translation is anonymous. It is generally used Venetian Instrumental Quartet giving a most beautiful

as a Christmas song, and is a good specimen of the old German accompaniment.

1607 Sweetheart Let's Go A-Walking— " Under Many Flags " {Manuel Klein)

Billy Murray and Chorus

Tenor and chorus, orchestra accompaniment

From "Under Many Flags," the New York Hippodrome the country by the thousands of people from other cities

production. Manuel Klein, the composer, has written the who visit the Hippodrome daily. Billy Murray, in his

music for these annual productions for a number of years, capital rendition of it, loses no opportunity to make the song

and his music is always tuneful and catchy. "Sweetheart of the greatest possible interest to _ his hearers. And the

Let's Go A-Walking" has "caught on" and is not only popular chorus does its full share of entertaining, too. Published by

with New York playgoers, but it is being taken throughout M. Witmark & Sons, New York City.

1608 Luke {Bret Harte) Harry E. Humphrey

Recitation

The peculiar charm of Bret Harte's works lies in his ability in describing. This is admirably displayed in his dialect

to reproduce in words, familiar forms and phases of American poem "Luke," which is here delivered by Harry E. Humph-

life — to skillfully paint word pictures of scenes and ideas rey, in his most clever manner. No doubt there are many

which every American, particularly in the West, is familiar who are not familiar with the works of Bret Harte, and

with, but which no author has before ever been successful to these "Luke" will serve as a fitting introduction.

1609 Don't Turn My Picture to the Wall— "The Girl from Montmarte" {Jerome D. Kern)

Elizabeth Spencer and Walter Van Brunt

Soprano and tenor, orchestra accompaniment

Hattie Williams and Richard Carle make a hit with this song But I do expect no matter whom you love

at every performance of the New York production "The Those old times with me you will recall.

Girl from Montmarte," the music for which is by Jerome So don't read my letters to your other girl,

D. Kern. The sarcastic words by Robert B. Smith are And don't turn my picture to the wall,"

extremely humorous and clever as well, and everyone who cannot help but be convulsed with laughter. Elizabeth

listens to the statements Spencer and Walter Van Brunt catch the spirit of the song

"I don't expect that you've been true to me, and exactly and give a most enjoyable performance. Published

I don't expect that men can faithful be. by T. B. Harms Co., New York City.

EDISON PHONOGRAPH MONTHLY FOR NOV, 1912

19

1610 Say Not Love Is a Dream — " The Count of Luxembourg "

Soprano solo, orchestra accompaniment

(Franz Lehar)

Elizabeth

Spencer

"The Count of Luxembourg," after taking the audiences of Vienna and London by storm, finally arrived in New York. Its music had already preceded it, however, and everyone was ready to welcome it almost as an old friend. Its popu- larity in this country has, if possible, reached a greater height than abroad. The music of Franz Lehar, while always stamped with the composer's individuality, is nevertheless

a veritable fountain of melodies, each one seeming more beautiful than the last, and the song "Say Not Love is a Dream" fully maintains this standard. It is an unusually beautiful little melody, set to very interesting words, and is rendered by Elizabeth Spencer in 4 most entertaining manner. Words by Basil Hood; publishers, Chappell & Co, New York City.

Foreign Records for November, 1912

12488

12489

12490 12491 12492 12493

12494 12495 12496 12497

♦BRITISH AMBEROL FOR OCTOBER

Battle March of Delhi, Pridham

National Military Band It's Nice When You Love a Wee Lassie, Lauder

Harry Lauder Money Talks, Terry, Pelham y Wallis Geo. D'Albert The Lady with the Glad Eye, A. Allen Florrie Ford I Feel So Lonely, Bert Lee Stanley Kirkby

Les Sirens Waltz, Waldteufel

Concertina Alexander Prince Here's to All the Girls, Jone s & Marty n JackCharman The Wolf, Shields Peter Dawson

The Hundred Pipers, Lady Nairne Wm. Davidson

Gae Bring to Me a Pint o' Wine, Robert Burns

Archie Anderson

GERMAN AMBEROL FOR NOVEMBER

15264 Unter dem Grillenbanner, Marsch, Lindemann

Johann Strauss Orchester

15265 Die Seerose, Lied, Julius Wengert Elite Quartett

15266 Hallenarie a. d. o. "Tannhauser," Wagner

Annie Krull 15267- Was Blumen traumen, Walzer

Johann Strauss Orchester

GERMAN STANDARD FOR NOVEMBER

16259 Andalusia, Schone Frauen — Walzer, Franz Schneider-

Bobbv Johann Strauss Orchester

16260 "Tanz," C. Zdllner Elite Quartett

16261 "Misslungene Phonographen — Aufnahme," Bendix

Fainilie Bendix

"The British Amberol Records for November were erroneously liited in the October Monthly.

RAPKE HAS BLUE AMBEROL LABELS

VICTOR H. RAPKE, 306 Mott Avenue, New York, who has been selling a system of trays and printed labels for carrying Edison Record stocks, announces that he has extended his service to include labels for Edison Blue Amberol Records. Mr. Rapke has a system to meet every requirement whether a Dealer's stock is large or small, and in- vites correspondence on the subject with any who are interested.

PRICE OF MODEL "N: REDUCED

SPEAKER

DESPITE the fact that the four-minute Home Recording Outfit has only been on the mar- ket a very short time there is every indication that it is to be a big factor in the sale of new Edison Phonographs. Edison Dealers are wisely using it as a big sales point in their talks to prospects. We are going to make more and more of a noise on this subject and we expect a constantly increasing sale of new Phonographs as a result.

But these new Phonographs, with the exception of the "Gem," will all be supplied with diamond speakers which would wear the soft blanks used for home recording purposes. We are, therefore, going to make a special price on the Model "N" Reproducer (equipped with sapphire point) as follows:

Model "N" (Sapphire) Reproducer — Dealer .... (31.75) List (32.00)

The new price goes into effect at once and will enable Dealers to push the home recording feature still more vigorously because of the complete satis- faction which this Reproducer will give when used upon the soft blanks. Its low price makes it an inexpensive accessory and its sale will present no difficulty. Another boost for home recording!

NO DIAMOND SPEAKER ON "GEM"

EXHAUSTIVE tests of the "Gem" Model equipped with the new diamond-pointed speaker have shown that its construction makes it less effective with the diamond than with the sapphire point. For that reason we will equip the "Gem" with sapphire points only, contrary to our original announcement.

The sapphire point gives excellent results with the Blue Amberol Records and the fact that it does not have a diamond speaker should in no wise affect its sale. The net price will continue at 315.00, with the usual discounts to Jobbers and Dealers.

AMBEROL No. 1001

A CLEVER and ear-arresting rag-time num- ber is' introduced bv the Edison Company on Amberol Record,' No. 1001, "That Hyp- notising Man," (von Tilzer). Apart from the attrac- tive nature of the composition, the rendition is excellent in every respect, and this is certainly a Record which no admirer of the best in popular music should miss. — Phono Trader.

Jobbers of Edison Phonographs and Records

ALA., Birmingham — Talking Machine Co. Mobile— W. H. Reynalds.

CAL., Los Angeles — Southern Cal. Music Co. San Francisco — Pacific Phonograph Co.

COLO., Denver— Denver Dry Goods Co. Hext Music Co.

CONN., New Haven — Pardee-Ellenberger Co.

D. C, Washington — E. F. Droop & Sons Co.

GA., Atlanta — Atlanta Phonograph Co. Waycross — Youmans Jewelry Co.

IDAHO, Boise— Eilers Music House.

ILL., Chicago — Babson Bros.

Lyon & Healy.

James I. Lyons.

Rudolph Wurlitzer Co. Peoria — Peoria Phonograph Co.

Putnam-Page Co., Inc. Quincy — Quincy Phonograph Co.

IND., Indianapolis — Kipp-Link Phonograph Co.

IOWA, Des Moines— Harger & Blish. Sioux City — Harger & Blish.

MAINE, Bangor— S. L. Crosby Co.

Portland — Portland Sporting Goods Co.

MD., Baltimore — E. F. Droop & Sons Co.

MASS., Boston — Eastern Talking Machine Co. Iver Johnson Sptg. Goods Co. Pardee-Ellenberger Co. Lowell — Thomas Ward ell.

MICH., Detroit — American Phono. Co. Grinnell Bros.

MINN., Minneapolis — Laurence H. Lucker. St. Paul— W. J. Dyer & Bro. Koehler & Hinrichs.

MO., Kansas City — J. W. Jenkins' Sons Music Co. Sahmelzer Arms Co. St. Louis — Silverstone Talk. Machine Co.

MONT., Helena — Montana Phono. Co.

NEB., Omaha — Schultz Bros.

N. H., Manchester — John B. Varick Co.

N. J., Hoboken — Eclipse Phono. Co. Newark — Edisonia Co. Paterson — James K. O'Dea.

N. Y., Albany— Finch & Hahn. Buffalo — W. D. Andrews.

Neal, Clark & Neal Co. Elmira — Elmira Arms Co. Gloversville — American Phono. Co.

New York City — Blackman Talking Machine C6\

J. F. Blackman & Son.

I. Davega. Jr., Inc.

S. B. Davega Co.

Greenhut-Siegel-Cooper Co. Oswego — Frank E. Bolway. Rochester — Talking Machine Co. Syracuse — W. D. Andrews. Utica— Arthur F. Ferriss.

William Harrison.

OHIO, Cincinnati— Rudolph Wurlitzer Co. Cleveland — Laurence H. Lucker. Columbus — Perry B. Whitsit Co. Newark— Ball-Fintze Co. Toledo — Hayes Music Co.

OKLA., Oklahoma City— Schmelzer Arms Co.

OREGON, Portland— Graves Music Co.

PENNA., Philadelphia— Louis Buehn & Bro.

C. J. Heppe & Son.

Penn Phonograph Co.

H. A. Weymann & Son. Pittsburg — Buehn Phonograph Co. Scranton — Ackerman & Co.

Technical Supply Co. Williamsport — W. A. Myers.

R. I. Providence — J. A. Foster Co. J. Samuels & Bro.

TENN., Memphis — F. M. Atwood. O. K. Houck Piano Co.

TEX., Dallas— Southern Talking Machine Co. El Paso— W. G. Walz Co. Fort Worth — L. Shepherd & Co. Houston — Houston Phonograph Co. San Antonio — H. C. Rees Optical Co.

UTAH, Ogden— Proudfit Sporting Goods Co. Salt Lake City — Consolidated Music Co.

VT., Burlington — American Phono. Co.

VA., Richmond— C. B. Haynes & Co.

WASH., Seattle— Eilers Music House. Spokane — Graves Music Co.

WIS., Milwaukee — Laurence McGreal.

CANADA, Quebec— C. Robitaille.

Montreal— R. S. Williams & Sons Co., Ltd. St. John— W. H. Thorne & Co., Ltd. Toronto — R. S. Williams & Sons Co., Ltd. Vancouver — M. W. Waitt & Co., Ltd. Winnipeg— R. S. Williams & Sons Co., Ltd.

Babson Bros. Calgary— R. S. Williams & Sons Co., Ltd

«®£ EDISON PHONOGRAPH MONTHLY

VOL.X.

December. 1912

No. 12

(4

Guess that'll hold 'em for another year

*&/Q EDISON PHONOGRAPH MONTHLY

THE PLAN MAKER

THE Plan Maker has mailed a new selling scheme to those Dealers who signified their intention of using the Plans. The new scheme is based on Home Recording, applying it to sales- people in various trades. We have been adver- tising in "The Dry Goods Economist," "Iron Age ■ — Hardware" and "Grocery World and General Merchant," using copy addressed directly at the sales forces in these different lines.

The argument is that the Edison, by means of Home Recording, will teach salesmanship without the use of any text books. The advertisement, in each case, calls attention to the booklet "The Modern Blarney Stone" mentioned in this issue, and it also gives the names of several concerns, prominent in their respective lines, which have prepared special booklets on the selling of their products.

The Plan Maker has enclosed copies of these advertisements and "The Modern Blarney Stone" suggesting that Dealers mail the copies of the ads to merchants engaged in the respective lines cov- ered by the trade papers. A letter drawn up by the Plan Maker calls attention to the ad, linking it with the trade paper and inviting the merchant to investigate the Edison at the Dealer's store.

The Plan Maker then goes on to caution Dealers against attempting to persuade prospects to make their first Records in Dealers' stores. He points out that it is very embarrassing for the beginner to make Records before strangers and urges that the prospect be permitted to take a Phonograph home with him and make his first Record there. The Dealer, after playing a few musical selections, should make a few Records himself, carefully explaining operations as he goes along and then when the prospect has "seen how it's done" the Dealer can suggest that he try making some Records at home.

A few good selections in addition to the blanks would go a long way toward interesting the other members of the family in the Edison. It is not to be expected that Home Recording alone will sell many Edisons. The point is that many who do not feel that they can afford to buy a Phonograph simply for entertainment will feel justified in making the expenditure when they realize that the Edison has a distinct and unique value and that it Can be of great service to them along the line of self-improvement.

There are also many, of course, with whom the money consideration is only secondary. They will be interested in the Recording feature, how- ever, because of its great possibilities as an added

means of entertainment. Home Recording must be considered by the Dealer as an added feature, a final argument which will pull the sale his way. It is an excellent subject with which to open an Edison talk, but the Dealer must not lose sight of the Blue Amberol, Diamond Point and other features.

Dealers must be sure that when they sell a Home Recording Outfit to a man who has bought a Phonograph equipped with the Diamond Repro- ducer that they also provide him with a Model "N" Sapphire speaker with which to play the soft Recording Blanks. Sales Department Bulletin No. 80 gives the special price for the Model "N*"

THE STREET CAR CARD

THE car card offered in our last issue seemed to supply a long-felt want. We received more orders than we expected and it looks as though a good number of Dealers are going to give the cards a thorough try-out. We are preparing some new cards which we will announce shortly and if the Trade will make sufficient use of the cards to justify us in so doing, we will maintain a regular service.

There are very few Edison Dealers whose stores are not situated in towns through which pass street cars of some variety — even New York has horse- cars. There are then but few Dealers who cannot use these cards. It is simply a matter of deciding that you are going to use them.

You have seen the same people, year after year, advertising in the street cars. You know that they would not do it if it did not pay. Experience is only good if we profit by it. The wise man profits by the experience of others — are you going to order a car card?

There are still some of the first cards in stock, mortised for your name. Send in your order while it is still fresh in your mind. We pay for the imprinting — you pay the transportation.

You have received the Blue Amberol Records by this time and you must be fully convinced of the fact that it has no superior in tone or wearing quality. Tell your story to the people of your city or town by means of the street car. You know that almost everybody in your, community has occasion to use the cars and that a big percentage of these people use them regularly every day. Have a daily talk with them and impress yourself and your goods upon them in a lasting way.

But be sure that when they come to see your store and hear the Edison, that they will be still further interested and attracted by your windows and the general appearance of your store.

THE EDISON PHONOGRAPH MONTHLY

Published in the interests of

EDISON PHONOGRAPHS AND RECORDS

BY THOMAS A. EDISON, Inc. ORANGE, N. J., U. S. A.

THOMAS A. EDISON, LTD., VICTORIA ROAD, WILLESDEN, LONDON, N. W.

THOMAS A. EDISON, LTD. 364-372 KENT STREET, SYDNEY, N. S. W.

COMPANIA EDISON HISPANO-AMERICANA, VIAMONTE 515, BUENOS AIRES.

EDISON GESELLSCHAFT, M. B. H. 10 FRIEDRICHSTRASSE, BERLIN.

COMPAGNIE FRANCAISE DU PHONOGRAPHE EDISON, 42 RUE DE PARADIS, PARIS.

Volume 10

DECEMBER, 1912

Number 12

CLEAR THE DECKS!

THE Blue Amberol Record has, to a certain extent, superseded the old wax Record. It was not to be expect- ed that the public would be satisfied with wax Records when they could get the Blue Amberols, with their improved tone and practical freedom from breakage, at the same price.

When manufacturing facilities permit us to catch up with the orders from the Trade and every Dealer has his stock of the new Records, the wax selec- tions will be little in demand unless some special inducement is offered.

The Record exchange proposition and the additional return allowance on machine purchases will greatly help every Dealer to reduce his stock of the wax Records. In many cases they would have been sufficient to take care of the Deal- er's surplus stock in the six months dur- ing which the latter allowance is effective. Many Dealers, however, were anxious to dispose of their wax stock at once and others had such a large stock on hand that it was obvious that they would be a long time in getting it off their hands. The reduction in price of the wax Records was the natural solution of the matter and, therefore, to show our appreciation of the loyalty of the Trade- we authorized the reduction to take effect November 20th, 1912. On and after that date authorized Edison Dealers are permitted to sell Edison Wax Cylinder Records at the following list prices:

Standard (two minute) 30.21

Amberol (four minute) 31

Amberol Concert .45

Standard Grand Opera 47

Amberol 31-00 Grand Opera... .60

Amberol 31.50 Grand Opera... .90

Amberol 32.00 Grand Opera... 1.20

Dealers must bear in mind that in every instance where these prices are printed, no matter in what form, the Records must be referred to as Wax Records and that in no case can the word " wax " be omitted from the de- scription or reference. Dealers will readily see that the omission of the word " wax " would lead to a serious misunderstanding on the part of anyone reading the new price list.

This is a wonderful opportunity for every Edison Dealer to clean up his stock of old wax Records and to clear the decks for the big new things. Every Dealer ought to make a resolution to put the proceeds of these wax Record sales back into advertising and window displays exploiting the Blue Amberols and the Home Recording Outfit.

Let this be a general house-cleaning in more senses than one. Clear the shelves of the wax Records, clear up the show windows and get the new features right out in the lime-light. There's big money ahead of you, so get out your broom and clean up. Start fresh with the enthusiasm that is rightly yours in the handling of the best Record that has ever been placed on the market.

It isn't merely the fact that the Blue Amberol is practically unbreakable that makes it so wonderful, but it is the fact that it has a roundness and smoothness of tone that are unsurpassed by any other Record.

It is very probable that the reduction in price of the wax Records will lead to {Continued on page 16)

EDISON PHONOGRAPH MONTHLY FOR DEC, 1912

EDISON SCHOOL PHONOGRAPH

375.-O0 in the United States; 397.50 in Canada.

WHEN this issue of the Monthly reaches you we expect to be shipping the first installment of Edison School Phonographs and Records. In this latest Edison product we offer you an excellent opportunity to secure a great deal of profitable trade, directly through the sale of these school outfits and also through the advertising which the use of the Edison in a school- room would inevitably provide.

The Phonograph is rapidly coming into its own for, after conquering the amusement field it has made a successful invasion of the business office and has now come to be recognized as a positive educational force. Educators have for some time seen the advisability of using the Phonograph in the schools, but there has never before been a machine suited to the purpose. The new Edison School Phonograph, however, has been especially constructed for use in school-rooms.

As the accompanying illustration shows, it con- sists of the already famous mechanism of the "Concert" model, set in a metal cabinet which is mounted upon a metal stand equipped with cast- ers. The "Concert" mechanism requires no ex- planation as it is recognized as the finest that the Phonograph world has yet seen. The metal cas- ing is particularly well suited to use in a school-room where it is apt to be fingered by many hands in various stages of greasiness. The metal casing can be scrubbed indefinitely while the wooden cabinet requires more careful handling. The same

is true of the stand and in addition there is the strength and lightness of the metal as against the great weight of the wooden cabinet. The four shelves hold boxes each containing twenty-four Records — sufficient for all purposes at any one time. The Blue Amberol Records with their clear, loud tones are wonderfully well suited to use in a class- room. The fact that the Records are practically unbreakable is of the greatest importance in view of the great amount of handling to which they are likely to be subjected. Their beautiful tone quali- ties are unsurpassable for the purpose of introduc- ing grand opera, classical and patriotic airs, and of playing the many selections which have a dis- tinctly educational value.

The diamond-pointed reproducer is another strong feature, not only because of its flawless reproduction, but because of the great convenience which the permanent point affords. The swivelled horn makes it unnecessary to move the machine in order to direct the sound toward any one portion of the room.

Again the exclusive recording feature of the Edi- son comes into prominence, placing the Edison far in advance of any other sound reproducing instrument. By recording instructions, problems of any kind, dictation or information which she might wish to convey to the class, the teacher can save endless repetition and nervous strain. On the other hand the pupils can make Records of declama- tions or songs. Inter-class singing contests and other interesting exercises can be worked out in connection with the recording feature.

The Records themselves are such as will appeal to everyone interested in education — not only to teachers and principals but also to those on whom fall the financial responsibilities of the schools. Painstaking study has resulted in the arrangement of the first list of fifty-four Records containing a series of lessons in dictation and spelling, drill work in addition, table drills, problems in measure- ments, analysis and proportion, fractions, business practice, percentage and various other subjects. In another division are six Records giving excerpts from world-famous speeches. Then there are forty selections from grand opera, classical music, chamber music and other sources the character of which renders them particularly appropriate for use in the class-room. The last named selections will, of course, be chiefly useful to the music teacher, but many of them will be available for drill or dance purposes. Dealers will see at once the practicability of these Records, the fact that they were prepared in co-operation with leading educa- tors being of the greatest importance in approaching school authorities.

EDISON PHONOGRAPH MONTHLY FOR DEC, 1912

The School Records are not, of course, limited to the school, but sh6uld prove of the utmost useful- ness in the homes of Phonograph owners. What with equal suffrage, the various women's organiza- tions, the ever-increasing number of graduates from the women's colleges and other broadening influ- ences, women are taking a far greater interest in life, political and social, than they ever did before. One of the chief evidences of this new era is the desire to have their children as well educated as possible.

A great many women would prefer to teach their own children when they are young rather than send them to schools, but they find it difficult to map out a course of study suitable to the chil- dren's needs. The Edison School courses will relieve them of this responsibility, furnishing as these Records do, the text of the lessons and sug- gesting similar problems and exercises for the pur- pose of thoroughly drilling the pupils in the prin- ciples involved.

Now the great thing for Dealers to consider is the matter of getting into the game while it is new. Don't wait for some other Dealer to try it out,

but do the "trying out" yourself. As a matter of fact the proposition is not so much of an experiment as it may seem. These courses were not arbitrarily decided upon by us, but were carefully prepared with the assistance of prominent educators. Upon their completion they were submitted to educational authorities and approved by them. That is to say, they meet the requirements of experts on the subject of instruction. In addition, our educa- tional department, when notified of your intention to push the School line will give you every possible assistance in the matter of soliciting school business and making demonstrations.

Place your order with your Jobber and start right in with this new line while it is new. Estab- lish yourself as the Dealer in School Phonographs and reap the benefit of getting in on the ground floor.

The School Phonograph complete, without Records, lists at #75 with a Dealer's discount of 25%. The School Records list at 50c, unless other- wise indicated, and the net price to Dealers is 32c. Order from your Jobber now and notify the educa- tional department.

THE BLARNEY STONE

ON October 8th we mailed a bulletin to Dealers stating that we were preparing a booklet on Home Recording to be called "To Hear Ourselves as Others Hear Us or Confidences Con- cerning the Modern Blarney Stone." Those Dealers who are already pushing the Home Record- ing Outfit will, of course, be eager to get copies of this new booklet which is unquestionably the cleverest and most comprehensive presentation of the subject of Record making that has ever been published. It is a handsome booklet, 5" by 7" with a very odd cover showing a cut of the famous Blarney Castle.

"This booklet suggests various advantages which result from the study of your own voice on the Phono-

graph. A perusal of its pages is commended to those who sing, whether professionally or merely for the edification of themselves and their friends; to teachers of music, composers, lawyers, clergymen, actors, lecturers, aspirants to political honors, business executives, salesmen, young people gen- erally, and to all hostesses.

Home recording is also a great aid to those who desire to perfect themselves as instrumentalists."

From which it will be seen that the booklet will be of interest to a great many people in your terri- tory, and particularly to those to whom it makes definite suggestions as to the possibilities of increas- ing their incomes by use of the Home Recorder. Every Dealer should make sure that at least one copy of this booklet reaches him and that he studies its contents carefully. Having done so he will be

EDISON PHONOGRAPH MONTHLY FOR DEC, 1912

sure to realize that the Home Recorder doubles the value of the Edison to any purchaser and that it likewise doubles the effectiveness of his sales talks, because he has twice as much to offer as his competitors, at a very slight increase in cost.

We urge upon every Edison Dealer that, if he has not already done so, he procure at once a com- plete Home Recording Outfit and familiarize him- self with the making and shaving of the Records. Every Dealer knows that if he can perform an operation deftly and without any apparent effort, his customers will be eager to try it. If, on the other hand, he seems to have the slightest difficulty, they immediately decide that the mechanism, whatever it may be, is too complicated for them and the sale is lost.

As a matter of fact the making of a Record is extremely simple and the use of the hand shaving machine presents no difficulties if the instructions are carried out. But the Dealer needs a certain amount of practice in order to obtain that dexterity which comes only through practice — so get that Recording Outfit now and do a little experimenting. We want you to be thoroughly familiar with the outfit when customers come to your store to inves- tigate the Home Recording Outfit — and they will

come shortly for we are going to put this Home Record making proposition up to them in a con- vincing way. There is going to be a great deal more said about this subject than we have ever said before and those Dealers who are prepared to meet the demand are going to profit by it.

When you have practiced a little with the making of Records — talking Records will do if you cannot sing — and have become familiar with the handling of the shaving machine, invite some of the church singers in your neighborhood to come in and sing a few songs into the Edison. Or if there is a local celebrity — singer or instrumentalist — ask him or her to make some Records. In the majority of towns and small cities the newspapers will be glad to accept such an item as a reading notice. If your paper is not so inclined, it will be glad to accept the item and an advertisement inviting all those who are interested in music or public speaking to come to your store and "Hear themselves as others hear them."

By the way, the Blarney Stone booklet contains instructions for the playing of twelve games by means of the Home Recording outfit. Why not suggest to your patrons and others that they play these games the next time they have a party.

PIRATES OR PROFITS?

THAT Oldfield Bill is still staring you and us in the face and threatening to become a law. A letter from you will help materially in fight- ing it. Your Senators and Congressmen may as- sume that you favor the Bill if you do not protest against it, but the receipt of a personal letter from you, stating frankly your opposition to the Bill and your reasons for opposing it, is bound to be effective. Immediate action on your part, however, is abso- lutely vital, or it will be too late.

The question merely resolves itself into this — do you want the business of this country plunged into a wild throat-cutting melee or do you prefer to know what your own stock is worth from day to day, and to know what you as a consumer are getting for your money?

Do you prefer to sell out to a mail-order house or a department store for a song, or continue as an independent and prosperous merchant?

After all, your interests and the consumer's in- terests are one and the same thing. In fact, you are the consumer in everything but the Phonograph business. You know perfectly well that a company which sells one article at or below cost must make a correspondingly excessive profit on some other arti- cle or nail up the front door. Surely it is better to pay a reasonable profit on every article you buy and to know that you are getting the genuine arti- cle than to "beat the manufacturer" on one article

and pay double on some other, only to wonder if that cheap article is up to the standard after all.

Under price-cutting competition the Dealer is forced to eke out his profit by the substitution of articles "just as good" for the standard articles which he was able to sell at a profit under the main- tenance of price system. You have seen the results of that sort of thing in merchandise that is not sub- ject to price regulation.

In these days of reform and near-reform there are many who mistake mere change for progress. This Oldfield Bill is a case very much in point, for by it a radical change is to be brought about, carry- ing us back to the old days of haggling and barter- ing where no man's prices could be trusted and every purchase was in fact a speculation contingent upon someone's else ability to squeeze a big profit out of some other article and slash the price on the thing that you had just bought.

What you as a consumer and Dealer need and what we as manufacturers need is the assurance that the goods we buy and sell are standardized prod- ucts. We can never know this if they are offered at all sorts of prices. The cut price breeds suspicion; the fixed price fosters confidence.

If you want to do your share toward preserving the present order of things and maintaining the high standard of fixed-price articles voice your pro- test against the Oldfield Bill at once.

EDISON PHONOGRAPH MONTHLY FOR DEC, 1912

AT THE BOS- TON ELECTRI- CAL SHOWBIZ

At the Boston Show, opened October 9th, we demonstrated the new disc machine, which will soon be placed on the market. Its success was phenomenal. No effort was made to book any orders as it was thought better to wait until the machine was definitely announced, but people insisted upon ordering and would not take "no'? for an answer. Don't hesitate about "coming in" when we give the word — the Edison disc will have no rival.

NEW OPTION ON " FIRESIDE " Reproducer substituted for the Model "N" and

HEREAFTER there will be -a choice of horn the "Fireside" with Model "N" Reproducers and

equipment offered with the "Fireside" regular straight sectional horn as usual.

Phonograph. We will supply the " Fire- The list PrIces on these outfits are as follows:

side" with Model "N" Reproducers, Blue Flowered In tj. s. Canada

Horns and Horn Cranes, with an extra horn crane "Fireside," Model "N" Reproducer,

base. This base is to be placed in front of the cabi- Blue Flowered Horn, Horn Crane

net at the same distance from the end as the regu- and Horn Crane Base 324.50331.75

lar crane base, but on the opposite side of the horn. "Fireside," Diamond Reproducer,

This crane base will counterbalance the extra Blue Flowered Horn, Horn Crane

weight of the horn and will minimize the possi- and Horn Crane Base 29.50 38.25

bility of tipping the machine forward. The same "Fireside," Model "N" Reproducer,

outfit will also be supplied with the Diamond Straight Sectional Horn 22.00 28.50

EDISON PHONOGRAPH MONTHLY FOR DEC, 1912

NEW STOCK ELECTROS

ON the opposite page we show two new stock electros, Nos. 868 and 864, and suggest copy to be run in connection with them. These line-cuts are especially attractive in appearance, suggesting very pleasant possibilities. We have made them each in three sizes, including beside the two shown here, an intermediate size, 1%" by 3".

These stock electros will be furnished free to any Dealer who will signify his intention of using them. Being line-cuts, they are, of course, available for use on newspaper and other rough stock.

Dealers are not using as many stock electros as they ought to use, but we expect a big boom in local advertising on the part of Dealers in connec- tion with the Blue Amberol Record and the new Home Recording Outfit. We urge upon Dealers the necessity of advertising the new products locally and thoroughly acquainting the people in your respective territories with the great features of the Edison line.

In our last issue we showed the manner in which S. W. Scovel acquaints his territory with Edison goods. Other Dealers cover a good deal of ground in wagons, but the newspaper furnishes the quickest means of access for many Dealers. Let's start something right now with these stock electros. Will you run one or both in your local paper? Order them right now from the Advertising Depart- ment.

The numbers are as follows (always order by number) :

Small Medium Large

"Children's Party" 865 877 868

"College Group" 864 876 866

MR. DYER RESIGNS

DEALERS will learn with deep regret of the resignation of Frank L. Dyer from the presidency of Thomas A. Edison, Inc., the position which he has so capably filled since 1908.

Mr. Dyer, besides having the executive manage- ment of many of Mr. Edison's Companies, had other interests which demanded part of his time. These interests have grown so extensive of late that he has felt for some time that he was unable to do full justice to the multitudinous duties which his various connections involved, and, as a duty to himself, to Mr. Edison, and to the enterprises with which he was connected, decided that he must curtail his numerous responsibilities.

After reflection he came to the conclusion that he would withdraw from his service with the Edi- son Companies and, therefore, tendered his resigna- tion to Mr. Edison, who accepted it with regret.

Mr. Edison has concluded to assume the Presidency caused by Mr. Dyer's resignation.

The details of the business of the Company have been in the hands of Mr. C. H. Wilson as General Manager for a number of years, and he will retain his position and in addition has been made Vice- President of the Company. Mr. Edison takes the Presidency in order that he may direct the policy of the Company in addition to the technical details which he has always had charge of. No other changes in officials or personnel of the Company will be made.

GRAND OPERA AT POPULAR PRICES

THE advance list printed in this issue contains an innovation which will be of the greatest importance to Dealers who will take advant- age of the opportunity offered. Twelve grand opera Records of the highest order, the first of a series, are offered at the very low price of 75 cents in the United States and #1.00 in Canada. They are sung by artists of international reputation, among them the greatest in the operatic world* The selections themselves are magnificent repro- ductions of some of the grandest passages in the famous operas.

We are offering them at the present low figure in recognition of the fact that there are many people whose musical taste cannot be gratified be- cause of their limited means — that the love of music is not governed by the purse. To these people the Grand Opera Records will be of the greatest possi- ble interest, affording an opportunity to hear these beautiful selections at the regular Concert Record price.

Every Dealer will instantly call to mind those among his customers who have shown an especial fondness for high class music. Take for instance, ail those who have been buying the Concert Records and invite them in to hear the Opera selections. The greatest sales will naturally be made among these people, but no customer should be allowed to depart from your store without some attempt being made to interest him in the new class of Records unless he has previously expressed an aversion to that style of music — even then the trial might prove successful.

As a sales point in interesting prospects in the purchase of a Phonograph they will frequently be of the greatest importance, offering as they do this opportunity of hearing many of the greatest operatic selections at so low a price. They form only another talking point afforded by the Edison — but it is a strong one. Let us get together and push these popular priced Grand Opera Records.

EDISON PHONOGRAPH MONTHLY FOR DEC, 1912

INVITE THE EDISON TO YOUR PARTY

There is no more charming sight than a room full of happy dancing children. No party is complete without music and there is no better music in the world than the music of the Edison Phonograph played from Edison Blue Amberol Records by the Edison Diamond-point Reproduc- You can always hear the latest Edison Records at

er

JOHN BROWN & CO,

250 Main Street

The best of good fellows are always better fellows if they are bound by the ties of music. The Edison Phonograph is always wel- come for it plays the latest musical comedy and ragtime hits — or any other music.

Edison Phonographs, ranging in price from $200 to $15 can be had at

JAMES SMITH & SONS 130 Broadway

10

EDISON PHONOGRAPH MONTHLY FOR DEC. 1912

ATTRACTIVE PRINTED MATTER

WE have been getting out some very hand- some printed matter in connection with the Blue Amberol Records and the Four-minute Recording Outfit, which we are illustrating here in order that Dealers may make sure that they have not missed any of the good things.

The bulletin of December Records shown on this page is very striking in appearance. Printed in blue, it has the large picture

of Mr. Edison set in one side =»»s^=«^--^-

of the circle, the whole make-up being very effective. This bul- letin should hang in your door or in your window — it might be made a part of your window display. Because of its size and character it will attract at- tention, and its message is sure to be interesting to many pass- ers-by. The quality and var- iety of the Records contained in this second Blue Amberol List will make their appeal to any lover of music no matter in what form, for there are SS ;^r:: ; : : V

Records to suit everyone's »!„ Z'Z' ',_> ..'- '.'ZZ ZZ

taste. Blue Antlwi

This Bulletin (Form 2296) ^v:r;"^::~Z

is mailed direct to Dealers. *; ZZZZZZl,

On the opposite page appear jf> £

reproductions of three pla- !<* .**At.*^.u^"r;«,'

cards which we prepared espe- *» »-*'S>^^»-:^

cially for the Blue Records. ™ ZZZZZZZZZZlZll

Every Dealer's window should «> V;;,\.!:;"rn.£7c'cl* *,.

contain all of them at one time j^ ZZZZZTZiZZ'^'lu

or another. The center pla. ^ l;. ';,::: ifc:

card (Form 2284) has white f£ :'ZZ';Z:Z, Z. :h"' l

lettering on a blue background. !'£ ^;J;j^u^r.,^t„

Practically all the artists whose ;*; Z'ZZ!ZZZZZZZZ,

portraits are shown here have •*» *.»«*^w».ih*.

Records in this second list and Z ZZZZZZZZZZZZ,

at any rate you still want to ™ f*:„ r '? S i

push the sale of the first list in '** w" •= -< ■•" -- r --

which they all have selections. I"* !t~KXx:!"wl»

This placard will prove of in- ^ "'ZZBZZ^'BBZiZ

terest to many to whom these IS "i\^'*r;'^^r:.^.S

names are familiar, but j who 'Z ZZZZlZZZZZZ'* '"'

have never happened to see the Z< Z^ZZ^z^^Zu artists. Having heard their voices many times they will be interested in seeing what they look like. Theatre lobbies with their many pictures bear testimony to this universal curiosity.

The placard on the left (Form 2283) also has white lettering on a blue field, the words

"The" and " Amberol" and the decorations on the Record carton being done in orange.

EDIS

>. Blue Amberol Records ■>

P»! tic Amberol Concert Lisf

The scroll on the right-hand placard (Form 2282) is blue, the lettering white, and the outer background is orange. The color scheme is effective, the an- nouncement being sure to attract attention. All three placards are o b t a i n a bl e through Job- bers.

With these placards, the bulletin, a few Blue Am- berol Records and cartons as a basis any Dealer can fix up a window that will be far

_ — out 0f tne ordinary and leave

no room for doubt in the minds. of his neighbors that there is- something unusual going on over in his store — and that al- ways arouses interest.

Don't overlook these pla- cards. They were made for you and they are sure to prove big helps in getting the Blue Am- berol before the public. These Records are still a very new thing so far as the public is con- Ol2 cerned and the placards stilt have a great deal of missionary

u. ,..'!:. ";,j;;;':;>: work to do in the way of ac-

'■'■ ■'■■■"'.. 'ZZ;-\ quainting the public with the uvular Usi new product.

"ZZ"""""^'.-- ...).»...-,.. In addition to the placards:

"■••■' ZiZZZZZZZ.ZZ, there are now the three book-

<,*.:' lets which are shown herewith.

'"■ ■ %ZZZZZZZZ It will be seen at once that

"•:';' ,.ZZZZ placard (Form 2283) is an en-

££-* hr,;;,,,:r" largement of the cover of the

:^mir::;::?,:ZZZZZ nrst Blue Amberol catalog

' ,v . which also has the two-color

■:Z::r::- ";o:;B22i cover. We believe that this.

"ZZZZ idea of having the placard ex-

':«"„:; „.„„JZ. ZZZ''ZZZ; actly the same as the cover of

" W" " '" this first catalog was a happy

u""ua').;.'r;;L;"„L..R,„. one as it links the announce-

•" '*' /,,., ment in the Dealer's window

•"*• "■-" ' ',"„',:: ;..„',;.; with the message conveyed by

J ""^s^w,-^ mail in the catalog.

■°x^^,~.<ZZZZZZZ This is the catalog for which

'!:,;„ . |-' ; ZJ", we suPPly a special envelope of

■^\1^%:<^:,ZIZ:tCZZ, a rather striking character.

J2S.&L mumming. you have, of course, mailed

ZZZZZZZ ZZ^'ZZ, outyour quota of these catalogs

as we suggested in the October Monthly. They were in tended to reach every owner of a cylinder Phono- graph and it is to be hoped that you made out your list and mailed the copies which we supplied. You ought also to have a small quantity on hand for distribution among those Edison owners who have not as yet purchased the new Records. Remember that when you want the catalogs purely for mail-

EDISON PHONOGRAPH MONTHLY FOR DEC, 1912

11

"Bhe

ing purposes that we supply the special envelope. This booklet is (Form 2280).

The second list of Blue Amberol Records (Form 2300) is printed in only one color, having plain black and white cover. The first catalog contained on the center pages a group of artists. In the second list we have placed pictures of many of the ar- tists in the mar- gin opposite the descriptions of their respect- ive selections. This arrange- ment gives a very pleasing effect and iden- tifies the artist with the selection.

Every Dealer will, of course, send this second list to each customer who has purchased any of the first Blue Amberol selections. We will not furnish special envelopes for this second list. Dealers, however, should make sure that every purchaser of a Blue Amberol selection receives one of these De- cember Lists. The form itself is attractive and the selections represent the best in their various classes.

Blue Amberol

91 Musical TRIUMPH

The third booklet "To Hear Ourselves as Others Hear Us" (Form 2290) is the latest offering on the subject of Home Recording. It is referred to at length elsewhere in this issue. Every Dealer should first read it through very carefully himself

so as to become thoroughly fa- miliar with its interesting con- tents. It will give him a lead as to the method of broaching the Home Record- ing subject to people of many different occu- pations.

This is what we are doing for you in the way of printed matter. These forms are yours — make the best possible use of them and remember that though they cost you nothing, many of them are expensive propositions and should be distributed with the greatest care.

In using these blue placards and the first catalog in your windows be careful to use only colors that harmonize with the blue. Blue and white make a very effective window.

*Oie EDISON

Blue Amberol Record

2 nd List

Dec. 1912

MrEDISON

ANNOUNCES HIS

^de Blue | Amberol

^^P^^m ^mb^^m MBHHB SSKSRB WKF"m^ti i ^bJM^i

anils

these well

?rol

Mmmiii

can be played

EDISON

CYLINDER RECORD

and still h

■":'.■ ' "■■^■■■.^'o

L«M«J

«M

mm

i

12

EDISON phonograp:

NEW LINE-CUTS AN]

If you have not heard the magnificent

Edison

Amberola I

since the ad- vent of the un- breakable

Blue

Amber ol Records

you will not realize what marvelous tone these new Records have when played on this superb Instrument. Mechanically the Amberola represents the last word in Phonograph construction, with its silent double-spring motor, automatic stop and stationary reproducer. The new diamond reproducer point will last indefinitely — no changing of needles. Step in at

JOHN BROWN'S

and you will be convinced that the Amberola has no superior among sound-re- producing machines.

Edison Amberola

Price $200.00

The Concert

One of the newest Edison Phonographs

has all the mechanical fea- tures which have made the Amberola famous, includ- ing the geared double- spring motor which is noise- less and perfectly regulated and the stationary repro- ducer with its permanent diamond point. The self- supporting wooden cygnet horn, mounted on a swivel, can be turned in any direc- tion while the machine is playing. You have no con- ception of what faultless sound-reproduction is until you have heard the Edison "Concert" play the won- derful Edison Blue Amberol Record, the new indestructi- ble Record that has been played 3,800 times without showing signs of wear.

JOHN BROWN

Edison Concert $90.00

The Edison Phonograph

represents a greater value than any sound-reproducing machine on the market to- day. It is the only ma- chine on which you can make your own Records at home — and this can be done on all Edison models. Every model except the "Gem" is equipped with a diamond-pointed repro- ducer that will last in- definitely and never needs chang- ing. Each model has just the right volume of sound for the home. The newBluedm- berol Records are practically unbreakable and they have a smoothness and roundness of tone that is found in no other Records. The "Triumph" shown in the accompanying illustra- tion, equipped with wooden cygnet horn, is sold at £75.00. You can hear the Edison at

JOHN BROWN'S

Blue

can 3,800 injuri ">e < d to rec great< the Come

JOI

Blue Regul

HERE are seven suggestions for your news- paper advertisements which we are offer- ing in connection with a new lot of stock electros that we place at your disposal. They are all line-cuts and will give excellent results on newspaper stock as well as on high grade paper.

Some of the ads refer directly to the machines appearing in the illustration. In that case the wording can be changed to suit any other ma- chine that the Dealer might want to advertise. In the cases where no specific mention is made of the model shown, any other model can, of course, be substituted. It will be noticed that the " Triumph," " Home," " Standard " and " Fireside " cuts show the new diamond repro- ducer. Cuts are also obtainable showing the

NUMBERS AND

OBTAINABLE

TIStmg

STYLE

Amberola I

Amberola III

Concert

Triumph

Home

Standard (Diamon Standard (Sapphii Fireside (Diamonc Fireside (Sapphire Gem (Sapphire poi Blue Amberol Rec

NTHLY FOR DEC, 1912

13

A FEW SUGGESTIONS

in Record

:d over ivithout mderful

DUt *'

it c t is tue

rd on day. ar it at

VN'S

et

'oncert

mberol

Edison Phonographs

range in price from 3200 to 215. There is great as- sortment of models, en- abling every- one to suit his taste and his pocket- book. But all Edisonshave one great Home $50.00point in com- mon— they offer twice the value of any other sound-reproducing machine at the correspond- ing price. Not only can you hear the best music, the catchiest songs and the lat- est "hits," but in addition you can

Make Your Own Records at Home

If you have never exper- ienced the great pleasure of making a talking, singing or instrumental Record of your own, stop in and make your first Record at

BROWN'S

It was in 1877thatMr. Edison dis- covered the principles of sound repro- duction and to-day the Edison Phonograph entertains, amuses and instructs the world. Grand opera, classical music, rag- time, musical comedy, in- strumental selections of every variety, vaudeville sketches — ail are presented in tones, the richness and smoothness of which have no equal.

The Blue Amberol Record

makes these selections per- manently yours because it will not break and will not wear out. In order to fully appreciate the beauty of this new record you must hear it at

BROWN'S

Gem $15.00

Even the most inexpens- ive models of the Edison Phonograph

afford you the opportunity

of hearing the wonderful

new

Blue Amberol Record

the sweet-toned indestructi- ble Record which has been played 3,800 times without showing any signs of wear. Rememberthatyou can also Make Records at Home on any Edison model and that you cannot make Records *on

i OF LINE-CUTS
: THE ADVER-
ITA TENT
	SIZE
1 in.	2 in.	3 in.
844	843	842
835	834	833
856	855	854
847	846	845
859	858	857
:)... 840	839	836
:)... 841	838	837
853	851	848
852	850	849
832	831	830
829	828	827

" Standard " and " Fireside " models equipped with sapphire reproducers.

The cuts shown are all one inch in height. We also have the same cuts in two and three inch sizes for use in larger space. The accompanying table gives the numbers of all sizes and styles. Order by number from the Advertising Depart- ment.

The Blue Amberol Record and Home Record- ing Outfit give the Dealer a good deal more to talk about than he has ever had before and he now has arguments which his competitors can- not meet. These line-cuts will help to liven up the copy and add interest. We furnish them gratis as usual, only requiring proofs or clip- pings of the ads in which the cuts are used, for filing purposes.

EDISON PHONOGRAPH MONTHLY FOR DEC, 1912

NEW LINE-CUTS AND A FEW SUGGESTIONS

Amberol Records

m'° "ch.ngfn" 'V needles. Sup in «t

JOHN BROWN'S

Edison Amberola

Price $200.00

The tJsor, Blue Aroberoi Record

can be Pjayed over

3,800 tiim, without

injuring its „onderfu]

-e quaht. but ,.

i only ljea'r it c

greatest }£££ ^ the market to<J Comeinandhearitat

JOHN BR0WN,S

Main Street

Blue Ambe . r .

ol Concert

The Blue Amberol

$27.00 BROWN'!

HERE are seven suggestions for your news- paper advertisements which we are offer- ing in connection with a new lot of stock electros that we place at your disposal. They are all line-cuts and will give excellent results on newspaper stock as well as on high grade paper.

Some of the ads refer directly to the machines appearing in the illustration. In that case the wording can be changed to suit any other ma- chine that the Dealer might want to advertise. In the cases where no specific mention is made of the model shown, any other model can, of course, be substituted. It will be noticed that the " Triumph," " Home," " Standard " and " Fireside " cuts show the new diamond repro- ducer. Cuts are also obtainable showing the

NUMBERS AND SI!ES	OF LINE-CUTS
OBTAINABLE Ft0M THE ADVER-
TISE DE|RT„ENT
STYLE		SIZE
Amberola I . .	... 844	843 842
Amberola III	... 835	834 833
Concert	856	855 854
Triumph	... 847	846 845
Home	859	858 857
Standard (Diamond lv,.	... 840	839 836
Standard (Sapphire i		... 841	838 837
Fireside (Diamond pc		... 853	851 848
Fireside (Sapphire poi	0	... 852	850 849
Gem (Sapphire point).	... 832	831 830
Blue Amberol Record.	... 829	828 827

" Standard " and " Fireside " models equipped with sapphire reproducers.

The cuts shown are all one inch in height. We also have the same cuts in two and three inch sizes for use in larger space. The accompanying table gives the numbers of all sizes and styles. Order by number from the Advertising Depart- ment.

The Blue Amberol Record and Home Record- ing Outfit give the Dealer a good deal more to talk about than he has ever had before and he now has arguments which his competitors can- not meet. These line-cuts will help to liven up the copy and add interest. We furnish them gratis as usual, only requiring proofs or clip- pings of the ads filing purposes.

which the cuts are used, for

14

EDISON PHONOGRAPH MONTHLY FOR DEC, 1912

THE CUT PRICES WILL CLEAN UP YOUR STOCK

A GOOD stocky window display with good live signs will prove a valuable aid. Here is a suggestion. Use signs pasted to the glass and worded in such a manner as to designate that Edison Wax Records are being closed out. This arrangement is only one of a hundred that may be built up using shelves, pedestals or boxes to aid in lending a stocky appearance. The only expense necessary is the outlay for signs. Do not begrudge sign expense if you really say something on your copy. Use this copy or originate something better but insist that "wax" is the word to emphasize. Paper is the best material for the large signs if they are to be pasted to the glass and good heavy cardboard if used as shown. There are many in your neighborhood who want more Records.

See that they are notified of the cut in price through show window advertising. Note that Edison Fixtures are used to advantage. Use yours and keep them in use.

You of course realize the importance of this cut in the price of Wax Records and you must realize that the biggest sales are going to be made while the supply of Blue Amberols is limited. The problem then is to notify the public as quickly as possible of the change in price. Put a display like the one suggested in your window and tell the pub- lic your story in short snappy announcements. If you are going to move those Wax Records off your shelves you must let your window do its share of the work — if not, why pay rent for it?

Fix your window up and start something.

EDISON BETTER THAN FILING SYSTEM

CHARLES A. KLEINHANS, Edison Dealer in St. Louis, Mo., was recently fined for not appearing in court when summoned for jury duty. He had a filing system by which he devoted a pigeon hole to every day in the week. This time he got the summons in the wrong pigeon hole and so failed to appear.

Now he has conceived the idea of telling an Edison blank Record just what he wants to do and when it is to be done. Then when his memory needs jogging he pushes the lever and tells himself just what his plans are. Of course, the scheme has not been in operation very long, but thus far it has proven highly satisfactory.

EDISON PHONOGRAPH MONTHLY FOR DEC, 1912

1?

EDISON WINDOW DISPLAY NO. 26, PRICE $2.50

MR. DEALER how are you going about it to arrange a window display as attractive as this containing as many neatly worded, live arguments, show cards as shown here, for #2.50? For the Dealer with small windows here are three distinct units that will arrange three distinct displays in a 3-foot wide space. For the man with larger windows by adding two machines on pedestals in the rear sides you have a splendid showing sure to attract unusual at- tention. Note that the center piece calls attention to the Edi- son Phonograph and that the two side units exploit the su- perior tone merits of the New Blue Ara-

berol. No fixtures are required to set up this display as a box 18 inches high can be used to support the two side units while those who own Edison fixtures can use their small pedestals for that purpose. Please bear in mind that this display will be shipped to reach Dealers by Feb. 1st but that your order should be sent in now. Time and again we call

your attention to the fact that this is your depart- ment and anything you can do to aid in intelligent production will increase the attractiveness of future efforts and lower the price. We want you to become a standing order patron that we may- depend upon manufacturing a quantity for a certainty thus per- mitting us to name a quantity price in ad- vance. You are as- sured that at no time are our displays to- exceed £5.00 each. The average is half that sum and at no time is the expendi- ture so heavy that it should not be cheer- fully expended by the averageDealer know- ing that.it is an out- lay that increases sales and really more- than pays for itself. Note that this is the third display which we call stock displays — No. 23 at 31.00; No. 25 at 32.00; and No. 26 at 32.50. None of them requires any other expenditure to- assemble, each of them can be used to advantage in a small or large window. Order a display- while it is fresh in your memory.

CHRISTINE MILLER'S BOOKING

CHRISTINE MILLER'S popularity upon the concert stage is well attested by the following list of engagements for the next few months. The great sale which the young contralto's Records have enjoyed shows that she is well appreciated by Edison owners as well as by the general public. Miss Miller, as all Dealers know, has made four beautiful Amberol Concert Records.

We append a list of her engagements for the- information of those Dealers who are situated in the many cities in which she is to appear. There is no question of Miss Miller's winning her every audience — are you going to profit by her visit by advertising her Records before and after her ap- pearance? Remember that she is an exclusive Edison artist.

The list:

Dec. 3rd

5th

6th

9th

" 10th

" 17th

" 19th

" 20th

" 26th

" 28th

" 30th

Jan. " 26th

Rochester, N. Y. Camden, N. J.

it a '

Massillon, Ohio Oberlin, Ohio Ft. Dodge, Iowa Evanston, 111. (" Messiah :

" Recital) New York City

(« « M

Philadelphia, Pa.

Appleton, Wis. Cleveland, Ohio

Jan. 29th

" 30th

Feb. 13th

" 14th

" 19th

" 20th

" 25th

" 28th

Mar. 10th

" 16th

Apr. 1st

" 15th

" 16th

Newark, N. J. New York City

Washington, D. C. Pittsburgh Detroit, Mich. Chicago, III. St. Paul, Minn. Indianapolis, Ind.

Lowell, Mass. Milwaukee, Wis.

Toronto, Ont. Cleveland, Ohio Erie, Pa.

16

EDISON PHONOGRAPH MONTHLY FOR DEC, 1912

FACTS TO BE KEPT IN MIND

THE Blue Amberol Records and the Home Recording Outfit have necessitated so many changes in equipment and prices of various models that we wish to fix these new facts in the minds of all Dealers. Read this article carefully and do not set it aside if you are familiar with the first one or two statements — there may be others that have slipped your mind.

All models except the Gem will be regularly equipped with Diamond Reproducers. The Gem will retain the Sapphire point.

The Diamond speaker, as an extra, lists at 37.50 in the United States; 39.75 in Canada.

The prices of various models equipped with Diamond Reproducers are as follows:

Cana- U. S. dian List List

Amberola I, Circassian Walnut 3250.00 3300.00

I, Oak or Mahogany 200.00 250.0

III, Oak or Mahogany.... 125.00 150.00 Concert (formerly "Opera") Ma- hogany 90.00 117.00

Concert (formerly "Opera") Oak... 85.00 110.00

Triumph 75.00 97.50

Home 50.00 65.00

Standard, Cygnet Horn 40.00 52.00

Flowered Horn 35.00 45.50

Fireside, Cygnet Horn 32.00 41.50

Sectional 27.00 35.00

The Standard and Fireside models are also ob- tainable with the Sapphire point — the Gem is fur- nished only with the Sapphire. These models with Sapphire points list as follows:

Cana- U. S. dian List List

Standard, Cygnet Horn 335.00 345.50

Flowered Horn 30.00 39.00

Fireside, Cygnet Horn 27.00 35.00

Sectional 22.00 28.50

Gem 15.00 19.50

An additional choice is obtainable in the equip- ment of the Fireside model which may be had with Blue Flowered Horn and Horn Crane with an extra Horn Crane Base to counterbalance the extra weight of the long horn and minimize the possi- bility of tipping the machine forward. The prices of these new equipments are:

Cana- U. S. dian List List Fireside, Model "N" Reproducer, Blue Flowered Horn, Horn Crane

and Horn Crane Base 324.50 331.75

Fireside, Diamond Reproducer, Blue Flowered Horn, Horn Crane and Horn Crane Base 29.50 38.25

The Diamond point cuts the soft blanks furnished with the Home Recording Outfit. Therefore, in every case where a Dealer sells a Recording Outfit to a person having a Diamond-pointed speaker he should also sell a Model "N" Sapphire Reproducer which now lists at 32.00 in the United States; 32.60 in Canada.

Combination attachments are equipped with Diamond Reproducers, with the exception of the Gem attachment which will continue to have the Sapphire contrary to the announcement on page 5 of the October Monthly. The list prices for the Diamond attachments are:

Cana- U. S. dian List List

Standard 38.40 310.95

Home and Triumph 9.75 12.70

The ten special Records formerly offered with the attachment being wax, they cannot be used with the Diamond point and are, therefore, discontinued. Sapphire-pointed attachments are still available by special order at the following prices:

Cana- U. S. dian List List

Gem 33.25 34.25

Standard 5.00 6.50

Home and Triumph 7.50 9.75

Keep these changes thoroughly in mind and watch the Monthly for announcements of any fur- ther changes which might be found advisable in the future. The information contained in this article supersedes Sales Department Bulletin No. 118 issued under date of September 17th.

CLEAR THE DECKS

{Continued from page 3) a greater demand for them than some Dealers can supply out of their old stocks. We, therefore, authorize Jobbers to sell to Dealers Edison Wax Records at the following net prices:

Standard (two minute)..: #0.14

Amberol (four minute) 20

Amberol Concert 27

Standard Grand Opera 30

Amberol #1.00 Grand Opera 40

Amberol #1.50 Grand Opera 60

Amberol #2.00 Grand Opera 80

TO THE TRADE

On November 18th we issued a bulletin announc- ing that, on and after that date Dealer's discount on Amberolas I and III is reduced to 35 per cent. On the same date the list price on Amberola I is advanced from 3240.00 to 3250.00 in Canada.

EDISON PHONOGRAPH MONTHLY FOR DEC, 1912

17

DINNER HELD AT THE ESSEX COUNTY COUNTRY CLUB IN HONOR OF RETIRING PRESIDENT DYER, ATTENDED BY THE OFFICIALS AND DEPARTMENT HEADS'OF THOMAS A. EDISON, INC.

TWENTIETH CENTURY MERCHANDISING

DO you keep pace with the times? Are you the one to originate new selling plans or quickly adopt another's successful methods? Shrewd buying is not an advantage unless your scales are balanced by shrewd selling. Your pur- chases represent an investment. Your sales must account for the percentage of profit on that invest- ment. To sell a purchase quickly increases the percentage and returns your original capital for reinvestment. It also places you in a position to show new merchandise. Ever notice how easily a. spic and span new article sells compared with the shop-worn stock? Of course you know that slow sellers depreciate both in appearance and value. Then why not make an effort to effect quick sales.

To sell a thing quickly show it to the masses, tell its price and some particular reason why it is needed. Also add convincing arguments why it is the best of its kind. Can this be best accomplished by word of mouth, or modern advertising? The human voice persuasion is effective but its scope is limited.

Not so with the show window. It would require a rapid talking auctioneer working overtime to propound the merits that a good window display tells at a glance. Do not overlook your show win-

dows, do not expect them to do their share unaided. The most successful merchants today spend thousands of dollars annually for the up-keep of their show windows. These thousands of dollars represent some percentage of their profits. How- ever with greater profits from increased sales through the agency of timely displays it proves a sane outlay.

Are you spending anything on the up-keep of your show windows? Could you not spend more and increase their earning capacity? Can you point to these successful merchants and say "your window displays play no part in your success?"

You know it pays them. You know it will pay you. Your hesitation to give proper attention to your show windows denotes one of two things — you're not a Twentieth Century Merchant or you're a good loser. Don't let a few cents expenditure in- fluence you against success through up-to-date window displays. We offer you a year's service at a trifling outlay. Start now to use the Edison Window Display Service. Purchase Displays No. 23 or No. 25 shown in the two previous issues of the Monthly or Display No. 26 shown in this issue. Anyone of these prove their simplicity and ease of arrangement as well as attractiveness. We're after you. You should be after us.

18

EDISON PHONOGRAPH MONTHLY FOR DEC, 1912

ARE YOU "FILLING" YOUR SHOW

WINDOWS OR " TRIMMING"

THEM?

TO "fill" a show window aimlessly without a thought of making it different from previous efforts is a vital mistake. Leaving it empty ior a space of time would be no more detrimental. Using the same thing over and over again does not attract attention. Without the power of attraction -a. show window is without value.

Now what is an attraction? Experts cannot -agree on but one point, viz.: That any attraction "becomes commonplace in a short space of time. New ideas must be installed at frequent intervals. Many of them may not make a decided "hit" but taken as a whole they display enterprise and pro- gressiveness and the public soon forms a habit of -looking for the change.

Direct, quick sales are more often influenced by the quotation of price arguments, on the actual necessities of life.

To influence sales of lines not absolute necessities, through the medium of the show window requires a persistent well-directed campaign. One thought transferred to the observer this week, another next and a persistence that almost says "I am after you" will eventually create a desire to add a luxury to the household expenditure.

Now to the point: — You as a merchant have not made a study of window display. Your time is occupied by the many details of your store manage- ment. Rarely do you "trim" your show window. You "fill" it as best you can without proper thought of obtaining varied and original effects.

You would not hesitate to pay a commission of ' twenty-five dollars a year to a salesman who would increase your gross sales 20 per cent, would you?

Proper window display, real thoughtful trimming, will do more than this. Not in one day or a week but in the course of a year's business it cannot fail.

We plan window displays for you — modern dis- plays with features that attract; displays that tell some little feature of the pleasure of a Phonograph and keep on telling these persistently through neatly worded designs. The public reads: Some will remember these terse selling arguments — some will purchase. Whether you interest the uninter- ested and secure more business remains with you.

Use Edison displays and you have something different, something planned to lead an observer to purchase now or eventually. The sign painter is your best friend — make use of him. His bills are not an expense — they are an aid to you. Talk to those who never enter your store through neatly made show-cards containing good sensible, clever reading matter.

Think this over. Instill at least enough nerve into your system to say, "The expense is little, I'll give Edison displays a chance." Why advertise? Because your success lays in reaching all the popu- lation in your territory. Count how many of them pass your door in an hour. Multiply that by ten and that answer by 365. Now think of the possi- bilities of your arresting the attention of this vast army and creating a desire to purchase a fair percentage of them.

You can interest them. Window displays will do it.

THOSE INQUIRIES

WHAT do you do with the inquiries which we refer to you? There are, of course, two ways of handling them — filing them in the basket or camping on the trail of the inquirer. Those Dealers who have pursued the latter course wind up their reports by asking for more and that is the best indication that we know of that it pays to follow them up.

It is a recognized fact that a certain percentage of inquiries do not result in sales, but it is equally true that a good percentage of them do. It fre- quently has happened that the first two or three inquiries which we sent to some Dealers did not pan out and they promptly lost interest, refusing to follow up any more. On the other hand, those Dealers who were not disheartened by the first few failures have made many sales through con- sistently tackling each inquiry as we passed it along.

Not long ago we turned over to the Scott and Jones Co., Youngstown, Ohio, an inquiry from George Swanton asking simply for a Phonograph catalog. In less than three weeks we received a letter from them stating that they had sold the prospect a $200 Amberoid. With reference to this sale they wrote:

"Our salesman, Mr. Pollock, called on Mr. Swanton and finding him and' his family very courteous had quite a friendly visit which resulted in getting his permission to place a 3200.00 Amberola on approval, although he at first objected to this, as he did not want to purchase until some future time. Two more calls were made which finally closed the deal.

Thank you again for this tip; send a few more along."

Now the next time that we send you an inquiiy, be it only a humble post card, get busy and turn it into a sale and don't brand the whole thing as useless if the first two fail to turn out sales.. It took three calls to effect this sale, but it was cer- tainly more than worth while. There are a great many other Dealers who have turned a lot of inquiries into sales. Get in line with them.

EDISON PHONOGRAPH MONTHLY FOR DEC, 1912

19

AMBEROLA III MAKES HIT

"T) ECEIVED your letter some time ago which

f^ I would have answered sooner but for this reason; I was expecting my new Amberola III and I wanted to let you know just what I thought of it.

"The Triumph machine I had was perfectly satisfactory, but when I found out about your new Amberola, I made up my mind to get it, as I wanted a cabinet machine.

'T thought the Triumph machine was nearly perfect, but your new Amberola is simply won- derful. I have played about 500 different Records on it and have not heard one tinny sound from any Record.

"When Mr. A. B. Taylor, your local Dealer, had my machine in his store for three days, to adver- tise it, I don't believe it stopped playing for five minutes, no other make of machine had any chance of being played because crowds of people would come to his store for no other reason than to hear 'the new Edison;' and it made his stock of Records look as if a cyclone had hit them, because Edison owners would buy nearly any piece that was played."

This quotation from a letter written by Bert Bradley, Kamloots, Canada, shows what the Amberola III can do in the way of acquiring popu- larity. Then, too, notice that this man gave up a Triumph for the Amberola III, undoubtedly at the suggestion of the Dealer. It is, of course unreasonable to suppose that a majority of Edison owners will buy Amberolas to replace their cheaper machines, but nevertheless it is worth the trial in a good many cases.

Dealers have a pretty good idea of the pur- chasing ability of their customers and can easily

make up a list of those who own small machines and are able to buy Amberolas. Get these people into your store and show them what the Amberolas or even the Opera can do. And, while you are at it, talk home recording.

STOCK BOOKS

WE now have on hand a very small number of Stock Books, Form 608, which we will ship to Jobbers on request as long as they last. These books were gotten up for the purpose of suggesting to Jobbers a convenient method of handling their Records and are simply an adapta- tion of the "Teacher's Roll Book" obtainable at almost any stationer's.

Before starting to make up a stock book of any kind it will be well for Jobbers and Dealers to bear in mind that any numbers which have been omitted in the first two Blue Amberol lists will be issued later, so that the first one hundred and ten Records will bear consecutive numbers.

On our stock book the Records are listed by consecutive numbers on the left margin of the left-hand page. Both pages are ruled in squares with a space at the top of each column for the date.

In the left-hand column next the titles should be placed the inventory with the date at the top. Then when the Jobber orders a selection from ushe records the amount of that particular selection ordered under the date of the order. _ When the shipment is received from us he draws a line through that number. The book and your bins then tell you at a glance exactly where you stand with reference to any selection in stock.

ANOTHER FLOAT

L

B. Janes, Edison Dealer in Suffern, N. Y., i wrote us some time ago for advice on mak- ing a float for a Labor Day Parade. Our window display department gave him specifications as to the construction and partial decoration of the float proper and he did all the work. The "Old Couple" was Mr. Janes' idea and he is to be con-

gratulated upon so cleverly working it out. He writes that the float was the chief attraction of the parade and that it was fairly bombarded by the camera fiends. And don't forget every one of those pictures will advertise Mr. Janes and the Edison. We are glad to see this Dealer getting the publicity and hope that others will take advantage of opportunities to place floats in various parades.

20

EDISON PHONOGRAPH MONTHLY FOR DEC, 1912

BLUE AMBEROL SCHOOL RECORDS

(THIRD LIST)

50c. each in the U. S.; 65c. each in Canada.

1651 Lincoln's Speech at Gettysburg Harry E. Humphrey

1652 Patrick Henry's Speech Harry E. Humphrey

1653 Finch's "The Blue and the Gray" Harry E. Humphrey

1654 Washington's Farewell Address Harry E. Humphrey

1655 Webster's "Speech in Reply to Hayne"

Harry E. Humphrey

1656 Henry W. Grady's Speech on "The New South"

Harry E. Humphrey

1657 Dictation and Spelling 2d Year 1st Half Lesson 1

1658 Dictation and Spelling 2d Year 1st Half Lesson 2

1659 Dictation and Spelling 2d Year 2d Half Lesson 1

1660 Dictation and Spelling 2d Year 2d Half Lesson 2

1661 Dictation and Spelling 3d Year 1st Half Lesson 1

1662 Dictation and Spelling 3d Year 1st Half Lesson 2

1663 Dictation and Spelling 3d Year 2d Half Lesson 1

1664 Dictation and Spelling 3d Year 2d Half Lesson 2

1665 Dictation and Spelling 4th Year 1st Half Lesson 1

1666 Dictation and Spelling 4th Year 1st Half Lesson 2

1667 Dictation and Spelling 4th Year 2d Half Lesson 1

1668 Dictation and Spelling 4th Year 2d Half Lesson 2

1669 Dictation and Spelling 5th Year 1st Half Lesson 1

1670 Dictation and Spelling 5th Year 1st Half Lesson 2

1671 Dictation and Spelling 5th Year 2d Half Lesson 1

1672 Dictation and Spelling 5th Year 2d Half Lesson 2

1673 Dictation and Spelling 6th Year 1st Half Lesson 1

1674 Dictation and Spelling 6th Year 1st Half Lesson 2

1675 Dictation and Spelling 6th Year 2d Half Lesson 1

1676 Dictation and Spelling 6th Year 2d Half Lesson 2

1677 Dictation and Spelling Review Exercises 6th Year

1678 Dictation and Spelling 7th Year 1st Half Lesson 1

1679 Dictation and Spelling 7th Year 1st Half Lesson 2

1680 Dictation and Spelling 7th Year 2d Half Lesson 1

1681 Dictation and Spelling 7th Year 2d Half Lesson 2

1682 Dictation and Spelling Review Exercises 7th Year

1683 Dictation and Spelling 8th Year 1st Half Lesson 1

1684 Dictation and Spelling 8th Year 1st Half Lesson 2

1685 Dictation and Spelling 8th Year 2d Half Lesson 1

1686 Dictation and Spelling 8th Year 2d Half Lesson 2

1687 Drill in Rapid Addition

1688 Table Drill

1689 Problems in Rapid Drill Work

1690 Ten Problems in Measurements

1691 Ten Problems in Analysis and Proportion

1692 Finding Part of a Number

1693 Ten Problems in Fractions

1694 Twelve Problems in Business Practice

1695 Practical Business Problems

1696 Practical Review Problems

1697 Problems in Percentage Groupe 1

1698 Problems in Percentage Groupe 2

1699 Problems in Percentage Groupe 3

1700 General Problems in the Application of Percentage

1701 Ten Business Problems in Percentage

1702 General Problems in Percentage

1703 Denominate Numbers

1704 Drill in Denominate Numbers

1705 Fifteen Review Problems in Denominate Numbers

1706 Miscellaneous Problems First Groupe

1707 Miscellaneous Problems Second Groupe

1708 Miscellaneous Problems Third Groupe

1709 Miscellaneous Problems Fourth Groupe

1710 Miscellaneous Problems Fifth Groupe

The following Grand Opera, Concert and Regular Amberol Records are also considered to have a sufficiently educational value to permit of their use in connection with the School Phonograph:

BLUE AMBEROL CONCERT AND GRAND OPERA RECORDS

75c. each in the U. S.; $1.00 each in Canada

28101 Barcarole (Tales of Hoffman)

Marie Rappold and Chalmers

28102 Meditation (Thais) Albert Spalding

28105 Hymn to the Emperor

The Olive Mead String Quartet

28106 Ave Maria Marie Rappold and Albert Spalding 28109 The Angel's Serenade Margaret Keyes 28111 The Day Is Done Christine Miller

28113 II Trovatore— Ah! Si Ben Mio (Italian) Martin

28114 Cavalleria Rusticana — Racconto di Santuzza Labia

28115 La Traviata — Di Provenza il mar Galeffi

28116 La Gioconda — Cielo e mar Albani

28117	Freischiitz — Wie nahte mir der	Schlummer
			Marie Rappold
28118	Thais — Alessandria			Polese
28119	Tannhauser — O du mein holder Abendstern	Feinhals
28123 28124	La Sonnambula — Cavatina Die Meistersinger — Preislied			Galvany Knote
28125	Mignon — Polonaise			Arral
28126	Prophete — Ah! mon fils			Delna
28127	L'Africana — O Paradiso			Albani

REGULAR AMBEROL RECORDS

50c. each in the U. S.; 65c. each in Canada

1501 Semiramide Overture American Standard Orchestra

1502 Trio from Faust in English

Agnes Kimball, Reed Miller and Frank Croxton 1506 Over the Waves Waltz New York Military Band

1509 La Paloma Edison Concert Band

1525 The Rosary

Elizabeth Spencer and Knickerbocker Quartet 1527 Serenade Florentine Instrumental Trio

1537 List! The Cherubic Host

Chorus of Female Voices and Frank Croxton 1548 Good-Night, Good-Night, Beloved EmoS Quartet

1553 Bells Solo from The Magic Flute Charles Daab

1558 Menuet, Op. 14, No. 1 American Standard Orchestra 1564 Sounds from the Operas National Promenade Band 1570 Serenade The Tollefsen Trio

1578 The Shepherd Boy Venetian Instrumental Trio

1581 Edelweiss and Almenrausch

Venetian Instrumental Trio 1604 Heimweh (Longing for Home)

Venetian Instrumental Quartet

The school Records listed on this page will not be available for use in Canada but are appropriate for use in any part of the United States. Dealers should make a big effort to place these School Phonographs in the local schools — and homes.

A NOVEL WINDOW

RMONTALVO, JR., Edison Dealer in New # Brunswick, N. J., surprised the populace by what is undoubtedly the most remark- able window display ever shown in that city. In enclosing the following clipping this Dealer showed that he appreciated the value of such advertising and there is no doubt but what his windows will receive regular attention in the future:

One of the most remarkable window displays ever seen in this city is to be found in the window of Ramon Montalvo's store. Included among the many interesting things to be found in the room are: the first Phonograph made by Thomas Edi- son, the first Record made, on tin foil, and which reproduces the voices of Mr. Edison and Sarah Bernhardt.

This unique collection was loaned to Mr. Mon- talvo by Albert Carman, son of ex-Sheriff Carman, who was associated with Mr. Edison when the latter had his laboratory at Menlo Park.

TO THE TRADE

We wish to call the attention of Dealers to the fact that window displays are shipped regularly through Jobbers. When orders are received late, necessitating shipment direct to Dealers, the Dealers must pay the transportation charges.

EDISON PHONOGRAPH MONTHLY FOR DEC, 1912 21

EDISON BLUE AMBEROL RECORDS

THIRD LIST

THE Edison Records listed below will be shipped to Jobbers as soon as manu- facturing conditions will permit. Jobbers may and should immediately re-ship to Dealers. The Records may be placed on sale as soon as received. Supplements and Phonograms will be shipped with Records to Jobbers, who should in turn re- distribute to Dealers. Bulletins will be included with Record shipments this month, instead of being mailed to Dealers as usual. This printed matter may be sent out and displayed as soon as received. Jobbers should place orders for these Records at once, to insure prompt shipment when the second list of Blue Amberols has been disposed of.

THOMAS A. EDISON, INCORPORATED

ORANGE, N J., U. S. A.

BLUE AMBEROL GRAND OPERA LIST

75 cents each in the United States; $1.00 each in Canada

28113 "Ah! si ben mio " (The Vows We Fondly Plighted)— II Trovatore {Verdi)

Riccardo Martin

Tenor solo in Italian, orchestra accompaniment

Of all the many operas of Guiseppi Verdi (1813-1901) "II the general favorite in the opera. It is lyric in quality, so

Trovatore" is probably the most popular. different from the throbbing drama that precedes and fol-

In Act III, scene II shows Manrico' s (the troubadour's) cas- lows it. tie, wherein Manrico and Leonora are enjoying a brief honey- The young American, Riccardo Martin, has been unani- moon, though expecting an attack from the baffled Count di mously acclaimed as one of the foremost American singers Luna. Here Manrico sings this tender and affectionate fare- of the musical world and has frequently been very success- well before leaving to repel his rival's assault. This aria — fully substituted for Caruso in his most difficult roles. romanza it might be called — is, next to the famous Miserere,

28114 Racconto di Santuzza "Voi lo sapete" — Cavalleria Rusticana (Mascagni) Maria Labia

Soprano solo in Italian, orchestra accompaniment

Pietro Mascagni, born in Italy, 1863, has probably achieved in this aria "Voi lo sapete," — "Well, do you know good more fame through one single opera than any other composer. mother." The melody is somewhat formless and incoherent "Cavalleria Rusticana" was first performed in Rome in 1890. — as indeed it should be to portray such emotions — but is ex- Previous to that Mascagni was an obscure conductor. "Cav- tremely beautiful and one of the finest things in the opera, alleria" made him world famous almost over night. Maria Labia, whose fame as a dramatic soprano is second

In the first part, before the intermezzo, Santuzza has told to none in the world, is considered to be one of the finest

Turiddu's mother that she cannot enter the church (it is portrayers of Santuzza, comparable in fact to Calve's Carmen,

Easter morning) as she has been excommunicated. She then and her Record of "Santuzza's story," must be considered pours out the story of her wrongs and Turiddu's falseness, _ in every way a masterpiece.

28115 "Di Provenza il mar" (Thy Home in Fair Provence) La Traviata (Verdi) Carlo Galeffi

Baritone solo in Italian, orchestra accompaniment

The story of Verdi's "La Traviata" was made familiar to He grows to love her; she decides to give up her wild life and

many by the dramatic version of Dumas' "Camille" which in Act II we find the lovers living quietly and happily together

was played by the famous French actress, Sarah Bernhardt, in a country place near Paris. Alfred's father, however, op-

Violetta Valery, the heroine, has lost her parents in early poses the union. He comes out to their home, and in this

childhood, and has taken up the life of a courtesan in Paris, beautiful aria pleads with his son to give up the girl and return

Among her acquaintances is Alfred Germont, a young nobleman, to his parents and Provence.

28116 " Cielo e mar " (Heaven and Ocean) — La Gioconda (Ponchielli) Carlo Albani

Tenor solo in Italian, orchestra accompaniment

A street singer known as La Gioconda, because of her gaiety will she come o'er ocean? Here I await her." It is one of

and bright spirits, is loved by Barnaba, who by plotting against the finest arias in the whole range of opera, a tenor song of

her and her blind mother, has secured her unwilling promise exquisite beauty.

of marriage. Gioconda loves Enzo, a nobleman of Genoa, Carlo Albani made his first appearance in the opera "La

but he in turn is in love with Laura who is already married. Forza del Destino" at Milan, and afterward sang in most all

Laura has planned to leave her husband and elope with Enzo. the operas throughout North and South America. He has

The second act shows us the latter's vessel anchored in a recently finished an engagement at St. Petersburg where he

lagoon near Venice. Enzo comes on deck, sends his sailors sang with great success during the French opera season,

below and watches alone for the coming of Laura. Gazing The Russian newspapers and critics spoke very highly of his

out at sea he sings his love song, "Cielo e mar" — "Heaven and talent, and both his acting and voice are indeed universally

ocean! My angel, will she come from Heaven? My angel, praised.

28117 " Wie nahte mir der Schlummer " — Der Freischiitz (von Weber) Marie Rappold

Soprano solo in German, orchestra accompaniment

Max, a young hunter, wishes to be appointed to a certain mark. Ln the trial shot he shows superior marksmanship

position, and marry Agathe whom he loves. In order to do but one of the bullets, directed by the power of Zamiel, strikes

this he must prove himself a good marksman. Max is worried Agathe. She is proof against its power, however, and is un-

and finally goes to Zamiel (the evil spirit) in the" Wolf's hurt. The circumstances are made known, Max is held

Glen" where he receives the magic bullets which always hit the blameless and is to marry Agathe after a year's probation.

22

EDISON PHONOGRAPH MONTHLY FOR DEC, 1912

The aria given on this Record is sometimes called " Agathe's Prayer." Left alone on her balcony, on a starlit night, she sings of her love for Max, and exclaims at the beauty of the night. This melody is considered the gem of the opera, and is certainly the most popular aria that Weber ever wrote.

Marie Rappold, prima donna soprano of the Metropolitan

Opera Co., New York, came into her own a comparatively few years ago, and was classed as a "discovery." Since that time her fame has been steadily growing until at the present time she occupies a most important position among operatic and concert stars of the world

28118 "Alessandria!" — Thais (Massenet)

Baritone solo in Italian, orchestra accompaniment

Giovanni Polese

Thais is a courtesan of Alexandria, whose beauty has brought the whole city to her feet. Athanael, a Cenobite monk, sees her in a vision, posing as Venus for a crowd of her friends. He awakes, and in frantic fervor cries out in horror at the wick- edness of his native city. It is here he sings the famous "Alessandria" a most beautiful melodic passage — one of the finest in the opera. It is full of religious enthusiasm, a desire to convert the woman — to deliver her from the bonds of the flesh. It serves well to show the masterly style of Massenet, and next to the wonderful "Meditation" in this same opera, is the finest melody he has written.

Giovanni Polese was born in Venice, April 5th, 1873. He made his operatic debut in Milan in 1896 in the opera "Pag- liacci." He has sung in all the important operas, and in most of the capitals of Europe as well as North and South America. New York City heard him recently in "La Traviata," the Verdi opera, in which he sang with Tetrazzini. His rendering of the "Alessandria" on this Record shows not only his wonderful voice and knowledge of singing, but a re- markable histrionic ability as well, for all the exalted enthu- siasm and religious fervor that possessed Athanael is here dramatically expressed in his rendition.

28119 "O du mein holder Abendstern " (To the Evening Star) — Tannhauser (Wagner)

Fritz Feinhals

Baritone solo in German, orchestra accompaniment

sadly after her. He seats himself at the foot of the hill, begins to play upon his harp and then sings the noble ode to the evening star. This air is not only the most popular and finest melody that Wagner ever wrote, but it is doubtful if it is surpassed in the whole realm of music. The gloomy despair of Wolfram's unrequited love occupies the first por- tion of the aria, which changes to the exalted calm and almost religious tranquility of the melody itself.

The third act of "Tannhauser" shows a valley with a Shrine at one side. Wolfram, a man of noble nature, is vainly in love with Elizabeth. At this point in the opera, the latter is waiting for Tannhauser, who is supposed to be with the band of returning Pilgrims. When the despairing maiden finds he is not among them she kneels at the shrine and having offered up her prayer to the Virgin, she slowly ascends the height and disappears from view, leaving Wolfram gazing

28123 Cavatina "Come per me sereno" — La Sonnambula (Bellini) Maria Galvany

Soprano solo in Italian, orchestra accompaniment

Vincenzo Bellini (1801-1835) achieved his first important success as well as his most lasting fame from the opera "La Sonnambula," "The Sleepwalker." The subject, so per- fectly suited to Bellini's idyllic genius, found at his hand a most appropriate musical treatment.

In the story, Amina is to marry Elvino, a wealthy peasant. Unfortunately, while walking in her sleep she enters the room of Count Rudolph, where she falls asleep on the bed. She is discovered and Elvino breaks off the engagement in anger. After many incidents, Elvino finally sees her walking in her sleep and believing in her innocence, the lovers become reconciled.

The cavatina "Come per me sereno," "Ah love, for me, thy power brighter bids the day to shine" occurs near the begin- ning of the opera. It is sung by the happy Amina to her friends who are making merry over her betrothal to Elvino. The light graceful style is typical of Bellini, who is always consistently tuneful above all else.

Maria Galvany is one of the best known coloratura sopranos ofthe present day. She is widely known in all the Latin coun- tries_ and especially in Spain, where she is a great favorite. Sheis one of the few who have thoroughly mastered this form of singing which is so beloved by present day opera goers and which has brought such fame to Melba and Tetrazzini.

28124 " Preislied "—Die Meistersinger (Wagner)

Heinrich Knote

Tenor solo in German, orchestra accompaniment

Wagner made but one notable essay in the field of comedy — "Die Meistersinger." The idea had been in his head for a long time, and in this opera he is credited not only with the music, but the complete text as well. "The Mastersinger" was, after much trouble and delay, finally produced with the financial aid of King Ludwig II of Bavaria, at Munich in 1868, and contrary to most of Wagner's works, was a success from the start.

In the story, Walther having failed to convince the "Meister- singer's Guild" that he has the qualifications of a master- singer, dreams of Eva, and later sings of his dream to Hans

Sachs. When the trial of song for Eva's hand comes, and his rival has signally failed, Walther is invited by Sachs to sing, even though he is not a mastersinger. He does so, and the noble beauty of his song so thrills the audience and the mem- bers of the Guild as well, that he is adjudged to have won the contest.

Heinrich Knote, the great German tenor, has probably had as much success with Wagner's roles as any other singer. Having made his debut in Munich in 1892, he has contin- ually earned greater fame each year until now he stands among those at the very top.

28125 " Polonaise " (I'm Fair Titania)— Mignon (Thomas)

Soprano in French, orchestra accompaniment

Blanche Arral

Thestory of "Mignon" starts with the abduction of the child Mignon by gypsies. Years pass, and the girl, grown to womanhood still knows nothing of her birth. A student, Guglielmo, pays the leader of the gypsies to permit her to leave the tribe. Mignon, anxious to do so, is grateful, and falls in love with him, of which he is entirely unconscious.

Guglielmo is smitten with Filina, a young actress whom he meets belonging to a troup of Thespians on their way to a castle in the next town, where there are to be entertainments in honor of a powerful prince. Filina is the admiration and talk of all the party and in the second scene of Act II "The

Gardens of the Castle," the actors and guests congregate and Filina in the flush of her triumph sings this brilliant Polonaise "I'm Fair Titania."

Blanche Arral is of French and Belgian descent, the seven- teenth child of a well known musical family of Liege, Belgium. She has been especially successful in the opera of "Mignon" both as Filina and in the title part. She made her debut in this opera when only fifteen years of age, and at her first appearance she scored a triumphant success, electrifying her audience by her youth, beauty and crystal voice.

28126 " Ah! mon fils! " (Ah! My Son!)— Prophete (Meyerbeer)

Contralto solo in French, orchestra accompaniment

Marie Delna

P The story concerns John of Ley den, who decides to lead the Anabaptists who are in revolt in Holland, as their Prophet. Count Oberthal who is attracted by the beauty of Bertha, fiancee of John, has captured both Bertha and Fides (John's mother) and imprisoned them in his castle. John to save his mother's life is forced to yield his sweetheart to become the Count's mistress. His mother, in her gratitude sings this aria, "Ah, My Son" — the most dramatic and intense of

Meyerbeer's airs, which has attained world-wide popularity.

Marie Delna, born in Paris in 1876, has earned a wide- spread fame throughout France, and indeed in most of the im- portant cities of Europe. She was a few years ago specially engaged for the Metropolitan Opera House, New York, where she sang in "L'Attague du Moulin" with great success. The part of Fides is one of the most notable roles among the many which comprise her large repertoire.

EDISON PHONOGRAPH MONTHLY FOR DEC, 1912

23

28127 "O Paradiso!'*— L'Africana {Meyerbeer)

Tenor solo in Italian, orchestra accompaniment

Carlo Albani

Giacomo Meyerbeer (properly named JakobLiebmann Beer) was born at Berlin, of Jewish parents, September 5th, 1791. His father, Herz Beer, was a wealthy banker, and his mother a woman of rare mental and intellectual gifts and high culti- vation. He was their eldest son, and a legacy from a rich relation named Meyer caused the boy's name to take the form in which it is known.

Meyerbeer's genius showed itself early in his life and at the age of nine he was reckoned among the best pianists in Berlin. In 1838 the book of "L'Africana" was given him by Scribe. He became deeply interested in it and the composition, re- composition and altering his work occupied him to the rest of his life. He died in 1864 and "L'Africana" was first performed at the Academie in Paris in 1865. In spite of the numerous changes — the composer made so many indeed, that the final score hardly bore any resemblance to the origi- nal— this opera is considered the most purely musical of all Meyerbeer's works. None is so melodious, so pathetic, or so free from blemishes of conventionality.

Vasco di Gama, officer in the Portuguese Navy, takes two negro slaves before the King's Council in Portugal to prove his discovery of the existence of a strange land and race of people. After many incidents, the explorer, guided by one of the slaves who has fallen in love with him, succeeds in reaching this African country. Act IV shows the Temple of Brahma. The explorer enters and entranced by the beauty of this wonderful land of which he has dreamed, voices his admiration in the aria "O Paradise," which because of the great opportunities it gives the singer for vocal display is a favorite one with all.

Carlo Albani, the famous Italian tenor, made his first ap- pearance in the Verdi opera, "La Forza del Destino" at Milan. After having sung in Italy, he went to Paris where he sang during four years at the Grand Opera in order to make himself more conversant with French reportoire. He has sung in nearly all the musical centres of the world and has everywhere been received with great enthusiasm.

28101

BLUE AMBEROL CONCERT LIST

75 cents each in the United States; $1.00 each in Canada

" Barcarole " — The Tales of Hoffmann {Offenbach)

Marie Rappold and Thomas Chalmers

Soprano and baritone duet in English, orchestra accompaniment

"The Tales of Hoffmann" {Les Contes <z" Hoffmann) was the most cherished of the compositions of Jacques Offenbach. For years, until a short time before his death in 1880, he had been working on it, and, feeling his end approaching, tried to hasten its completion and production. Although his greatest wish was that of witnessing the premiere of the opera it was not gratified, for its first production was at the Opera Comique in Paris on February 10th. 1881. It was played

28102 " Meditation "—Thais (Massenet)

101 times during the year of its production. Although the opera is constantly given in Berlin, as yet no English manager has had the courage to produce it. Thanks, however, to Mr. Edison's genius, lovers of the fascinating Barcarole, "O Lovely Night" from Act II, may hear it sung with all the wealth of expression in the voices of such operatic stars as Marie Rappold and Thomas Chalmers. The orchestra accompani- ment embodies the introduction which is given in the opera.

Albert Spalding

Violin solo, piano accompaniment by Andre Benoist

The opera of Thais is the most important of all the operas of Jules Massenet to whom many critics accorded the first place among his contemporaries. This story of the courtesan who turned from the God of love to the love of God was one that enlisted all the sympathies of Massenet, the consequence be- ing that he penned for it his most inspired pages. The most popular of these is the intermezzo entitled "Meditation Re- ligieuse." It symbolizes in tones the conversion of Thais, having for its poetic content the words she addresses in the

morning to Athanael, after having spent the night in meditation. "Thy word has remained in my heart as a balm divine — I prayed, I wept — there came into my soul a great light." So beautiful and dramatically expressive a melody as this, was too entrancing to be heard only once or twice. Massenet instinctively used it again in the oasis when Athanael so evidently has forgotten everything but Thais, and once more in the death scene to delineate the last transport of her soul.

Foreign Records for December, 1912

BRITISH AMBEROL FOR DECEMBER

12508 Christmas Chimes E. W. Seymour

12509 Youth and Love, Fearnley & Saker Glanden Roberts

12510 Little Shepherdess of Devon, Harrington y Hemley

Stanley Kirkby

12511 Wilkins Micawber and Uriah Heep, Charles Dickens

Bransby Williams

12512 I Want to Have a Look at Dear Old London, Har-

rington y Neat Florrie Forde

12513 Softly Awakes My Heart, Saint-Saens, Cornet Solo

Sergeant C. Leggett

12514 You Must All Do As I Do, Murphy Eff Upton

Jack Charman

12515 The Corporals Ditty, Barron y Squire

David Brazell

125 16 Where Does Daddy Go When He Goes Out, Godfrey

y Williams Billy Williams

12517 Selection of Gounod's Waltzes, Gounod

National Military Band GERMAN AMBEROL FOR DECEMBER 15268 Frohliche Weihnacht, Ernst Koedel

Johann Strauss Orchester mit Quartett GERMAN STANDARD FOR DECEMBER 16262 Wer ist so verlassen wie ich auf der Welt? Wilhelm

Sauer Elite Quartett

RECORD RETURN GUIDE FOR DECEMBER 1912

FTER December 1, 1912, U. S.

An Jobbers (AI to Z) may return to the factory for credit under the conditions stipulated in Phonograph Sales Department Bulletin No. 118, dated September 17th, 1912, such wax Records as may be in stock to the extent of 15 per cent, of their Blue Amberol

Record purchases and 7^ per cent, of their machine purchases. It is under- stood that any Wax Records may be returned under this' agreement regard- less of numbers and without reference to their being Amberol or Standard. Jobbers are also cautioned that the return allowance on machine purchases extends only over a period of six months from the time of the initial shipment of Blue Amberol Records.

Jobbers of Edison Phonographs and Records

ALA., Birmingham — Talking Machine Co. Mobile— W. H. Reynalds.

CAL., Los Angeles — Southern Cal. Music Co. San Francisco — Pacific Phonograph Co.

COLO., Denver — Denver Dry Goods Co. Hext Music Co.

CONN., New Haven — Pardee-Ellenberger Co.

D, C, Washington — E. F. Droop & Sons Co.

GA., Atlanta — Atlanta Phonograph Co. Waycross — Youmans Jewelry Co.

IDAHO, Boise — Eilers Music House.

ILL., Chicago — Babson Bros.

Lyon & Healy.

James I. Lyons.

Rudolph Wurlitzer Co. Peoria — Peoria Phonograph Co.

Putnam-Page Co., Inc. Quincy — Quincy Phonograph Co.

IND., Indianapolis — Kipp-Link Phonograph Co.

IOWA, Des Moines — Harger & Blish. Sioux City — Harger & Blish.

MAINE, Bangor— S. L. Crosby Co.

Portland — Portland Sporting Goods Co.

MD., Baltimore — E. F. Droop & Sons Co.

MASS., Boston — Eastern Talking Machine Co. Iver Johnson Sptg. Goods Co. Pardee-EHenberger Co. Lowell — Thomas Wardell.

MICH., Detroit — American Phono. Co. Grinnell Bros.

MINN., Minneapolis — Laurence H. Lucker. St. Paul— W. J. Dyer & Bro. Koehler & Hinrichs.

MO., Kansas City — J. W. Jenkins' Sons Music Co. Scomelzer Arms Co. St. Louis — Silverstone Talk. Machine Co.

MONT., Helena — Montana Phono. Co.

NEB., Omaha — Schultz Bros.

N. H., Manchester — John B. Varick Co.

N. J., Hoboken — Eclipse Phono. Co. Newark— Edisonia Co. Paterson — James K. O'Dea.

N. Y., Albany— Finch & Hahn. Buffalo — W. D. Andrews.

Neal, Clark & Neal Co. Elmira — Elmira Arms Co. Gloversville — American Phono. Co.

New York City — Blackman Talking Machine Co.

J. F. Blackman & Son.

I. Davega, Jr., Inc.

S. B. Davega Co.

Greenhut-Siegel-Cooper Co. Oswego — Frank E. Bolway. Rochester — Talking Machine Co. Syracuse — W. D. Andrews. Utica — Arthur F. Ferriss.

William Harrison.

OHIO, Cincinnati — Rudolph Wurlitzer Co. Cleveland — Laurence H. Lucker. Columbus — Perry B. Whitsit Co. Newark — Ball-Fintze Co. Toledo — Hayes Music Co.

OKLA., Oklahoma City — Schmelzer Arms Co.

OREGON, Portland— Graves Music Co.

PENNA., Philadelphia— Louis Buehn & Bro.

C. J. Heppe & Son.

Penn Phonograph Co.

H. A. Weymann & Son. Pittsburg — Buehn Phonograph Co. Scranton — Ackerman & Co.

Technical Supply Co. Williamsport— W. A. Myers.

R. I. Providence— J. A. Foster Co. J. Samuels & Bro.

TENN., Memphis — F. M. Atwood. O. K. Houck Piano Co.

TEX., Dallas— Southern Talking Machine Co. El Paso— W. G. Walz Co. Fort Worth — L. Shepherd & Co. Houston — Houston Phonograph Co. San Antonio — H. C. Rees Optical Co.

UTAH, Ogden— Proudfit Sporting Goods Co. Salt Lake City — Consolidated Music Co.

VT., Burlington — American Phono. Co.

VA., Richmond— C. B. Haynes & Co.

WASH.. Seattle — Eilers Music House. Spokane — Graves Music Co.

WIS., Milwaukee — Laurence McGreal.

CANADA, Quebec— C. Robitaille.

Montreal— R. S. Williams & Sons Co., Ltd. St. John— W. H. Thome & Co., Ltd. Toronto— R. S. Williams & Sons Co., Ltd. Vancouver— M. W. Waitt & Co., Ltd. Winnipeg— R. S. Williams & Sons Co., Ltd.

Babson Bros. Calgary — R. S. Williams & Sons Co. Ltd

English Version

Edison Phonograph Monthly, May, 19 11

Edison Records by Billy Williams

Below we give a complete list of Amberol and Standard Records made by Billy Williams. Dealers should keep this list before them and keep it up to date bv adding the New Selections on Amberol and Standard Records which will appear in the June and succeeding supplements. Like so many other front rank artistes, Bill}' Williams achieved fame via the Edison Phonograph, and only on the Edison Phonograph can he be heard to perfection.

The present boom in Bill}- Williams' Records is still another instance of the pre- science of the Edison Company who were the first to realise his remarkable possibilities.

AMBEROL RECORDS— Price Is. 6d. each.

12056 I Must Go Home To-Niglit (Hargreaves). 12066 Little Willie's Woodbines {Weston and Barnes). 12107 Come Into the Garden, John (Qodfrey). 12127 A Tale of Paris (Qodfrey and D' '^Albert). 12139 We Don't Want More Daylight (Murphy

and Lipton). 12149 We're All Waiting for a Girl {Murray and

Godfrey). 12153 My Girl from London Town {Williams and

Qodfrey). 12169 The Colliers (Castling and Godfrey). 12180 My Old Arm Chair {Scott and Williams).

STANDARD RECORDS-Price Is. each.

13539 John, Go and Put Your Trousers On

(Williams). 13548 I Wouldn't Leave My Little Wooden Hut

for You (Parody). 13561 Where, Oh Where (Murphy aud Lip:on). 13579 Bamboo Bungalow (Parody) {Williams). 13587 I've Got a Lover Up in Scotland (Hyde and

Williams). 13600 Boys and Girls Come Out to Play (Willard

and Williams). 13606 The Taximeter Car (Hyde and Heath). 13619 Poor Old England (Castling and Godfrey). 13631 Jean from Aberdeen (Murphy and Lipton). 13641 The Hobnail Boots that My Father Wore

("Barnes and Weston). 13653 Has Anyone Seen My Poodle Dog ? (Clifford). 13656 As Good as Money in the Bank (Knox). 13672 When There Isn't a Girl About (Parody)

(Murphy and Lipton). 13693 There's a Girl Wanted There (Parody). 13696 Tickle Me, Timothy ("Barnes and Weston). 13717 I Wish I Were You (Parody). 13729 Walking Home with Angeline (Parody)

(Mmpby, Lipton and Mellor). 13739 It Jolly Well Serves You Right {"Barnes and

Weston). 13755 Put a Bit of Powder On It, Father (Castling

and Godfrey).

13763 The Girls of Gottenberg (Castling and

' Qodfrey). 13780 There's a Picture for a Postcard (Hargreaves). 13796 All Coons Look Alike to Me {Hogan and

Williams). 13805 "If I Could Only Find a Key" (%/f). 13867 Save a Little One for Me (Godfrey). 13877 I'll Meet You Some Dark Night. 13917 I Must Go Home To-Night (Hargreaves). 13930 Since Father Joined the Territorials (Hyde

and Heath). 13938 It's a Wonder What Little Things Lead To

(Scott and "Bur ley). 13949 Settle Up— Settle' Down (Scott). 13958 The Old Grey Coat {Hyson). 13969 The Land Where the Women Wear the

Trousers (Godfrey).

LATEST ISSUE— NOW READY.

12310 When Father Papered the Parlour ('Barnes

and Weston) (Amberol;. 14060 I've Found Kelly (Hargreaves) (Standard).

We wish to add to our musical critic's review of the Symphony Orchestra's recent concert that the libretto, the tonal quality, the finesse, the allegretto, the pulsating rendi- tion, the poignant melody, the tschaikowsky, and the embonpoint all struck our artistic temperament as being the real thing. We were particularly pleased with the finale. —

Ohio State Journal.

English Version

Edison Phonograph Monthly, April, 19X1

Johann Strauss

Few musical organizations in the world are better known than the Johann Strauss Orchestra of Berlin. Johann Strauss is the

Johann Strauss

third of his family to bear that illustrious name — a name which is inseparably associated with music the world over — and is one of the foremost composer-conductors of Europe. In addition to contributing to our monthly German supplements he acts as critic and advisor in our Berlin Recording Laboratory.

A synopsis of the career of his distin- guished predecessors would serve to give some idea of the wealth of genius which the young Strauss naturally inherited, but space forbids.

His grandfather, the original Johann, formed with Josef Lanners the creative duo of the Vienna Waltz, and his uncle, the second Johann, won world-wide reputation by his composition of "On the Beautiful Blue Danube." Johann Strauss 3rd, the subject of this article, was born in Vienna in 1866.

At the early age of six he received piano and violin instructions and later on took a

course in the theory of music with Prof. Navratil.

After passing through the "Gymnasium" he studied jurisprudence at Vienna Uni- versity and in obedience to the wishes of his father, devoted himself to an official career.

In 1890 he entered the service of the Austrian Government and after fiveyears con- nected with the Board of Culture and Educa- tion was promoted to the position of chief.

Despite the stress of his duties as a govern- ment official he continued his musical studies' during this time with unflagging energy, his natural inclination for a musical career being stimulated by the encouragement of "Uncle Johann" who had long recognized and assisted in the development of the unusual talents of his nephew.

In 1898 he gave up his official position much to his uncle's delight, and thenceforth devoted himself entirely to the musical pro- fession, as his predecessors had done.

In that year he wrote the Opera "Katze and Maus" (Cat and Mouse) the text of which was worked out by Fred. Gross and Victor Leon after the "Damenkreig" (Ladies War) of Scribe.

This was produced in December of the same year at the Vienna Theatre and met with a flattering reception.

In 1899 he organized his own orchestra and conducted it during a six months' tour of Germany with signal success.

In the beginning of the year 1901, after his father's retirement, he was called to the Austrian Imperial Court to act as director of music at the various court functions, at which post he remained until 1907.

In the meantime he annually toured the continent with his now famous organization greatly adding to his reputation and popu- larity.

On the occasion of the Coronation of the late King Edward VII. in 1902, he was signally honoured by being chosen to direct the music at the court festivities, his own musicians donning for that purpose the uni- forms of the English Court Orchestra.

In the same year he played before almost all of the crowned heads of Europe.

In 1902 on the occasion of a concert tour of the Orient he appeared before Sultan Abdul Hamid II in the Yildiz Palace.

English Version

Edison Phonograph Monthly , April, 19U

He is the composer of many dance num- bers, principally waltzes, of which his "To the Brave Belongs the World" is probably the best known.

In recognition to his remarkable talent he has been decorated by the courts of Europe and other countries in which he has appeared.

There is a big market in this country for the sale of Amberol Records by this noted organization, and Dealers should recognize that fact and push their sales aggressively. Many of the selections in this list are well known, and such as are not will not be found less saleable on that account. The title of an instrumental Record is less a sales argu- ment than its tunefulness and the fame of the organization that plays it. In addition to the numbers that appear below there are in the German catalogue forty Standard Records by the Johann Strauss Orchestra.

Dealers should preserve this list, which is complete up to and including the March supplement, and keep it up to date by adding the numbers which appear in each edition of the Monthly under the list of Foreign Records.

15001 15005 15010

15015

15016 15019

15022 15025 15026

15029

15032

15035 15036 15040 15041 15044

15046

15049

15050 15053 15056 15059 15060

JOHANN STRAUSS RECORDS.

List Price Is. 6d. each.

M. Schroder Waldteujel

Deutschlands Ruhm, Marsch

Ein Sommerabend Walzer

Ein Abend in Toledo, Serenade

Martin Schmeling Potpourri aus der Jockeyclub

Qarl Woitschach Tiroler Holzhacker-Buab'n-Marsch Wagner Alle Vogel sind schon da, Fantasie-Polka

fur zwei piccolo-floten ^Alfred Wiggert Ouverture zu Fra Diavolo lAuber

Husarenritt, Charakterstuck Fritz Spindler Kronungsmarsch, aus Die Folkunger

E. K^ret:hmer Streifzud d Strauss'sche Operetten

L. Schlogel Ouverture zu ein Morgen, ein Mittag,

ein Abend in Wein <von Suppe

Tscherkessischer Zapfenstreich K. Machts Le Carnival Romain Ouverture Berlioz

Mit vereinten Kraften, Marsch Festmarsch J. Schiuarzmann

Der Traum eines Reservisten, Teil 1

Q. M. Ziehrer Der Traum eines Reservisten, Teil 2

Q. M. Ziehrer An der schonen, blauen Donau, Walzer

White City Marsch Volkslieder Potpourri Ein Glilckstag, Gavotte Nachtschwarmer, Walzer Des Konigs Grenadiere

15063 15066 15069 15070 15073 15076

15082 15085 15088 15091 15092 15096

15097 15101 15102 15106 15107 15113 15119

15129 15135 15136 15137 15138 15158

15165

Ouverture zu Fledermaus Johann Strauss

Totcntanz, Charakterstuck Liebestraum nach dem Balle Qzibulka

Kinderlieder-Marsch Q. Woitschach

Auf dem Mississippi Th. E. Morse

Walzer aus Der Graf von Luxemburg

Franz Lehdr Treue Freunde Marsch <A. Holzmann

Aufziehen der Burgwache in Wein Ouverture zu Flatte Bursche \on Suppe

Bad'ner Mad'ln, Walzer H. K^omzak

Mit Schwert und Lanze, Marsch H. Star^ Variatonen uber "'Kommt ein Vogel"

Q. Woitschach Ouverture zur Oper Mignon A. Thomas

Tosoro mio, Walzer E. 'Hecucci

Der Osterr. Landsknechte, Marsch Wagner Stelldichein, Serenade *A. Tlolw.e

Marche Miiitaire F. Schubert-Tausig

Trauermarsch Qhopin

Unter dem Schwingen des Deutschen Aars

C\ozvovcieski Handwerkerleben, Potpourri, Q. Hollmann Contre mit Kommandos — 1.2. 3- Tour

Contre mit Kommandos lo- Tour

Contre mit Kommandos — Letzte Tour Lobe den Herren, Choral mit Choi- Hurra ! Der Kaiser kommt, Marsch

Translateur Die Parade der Zinnsoldaten L. Jessel

Q. Zimmer

Q. Woitschach

F. Thormann

Q. M. Ziehrer

Q. Meyer

National Anthems of Many Nations

Some Phonograph owners may be inter- ested in making a collection of national anthems. For their benefit we have pre- pared the following List of Standard Records from our foreign catalogues, which Records in the majority of cases are played by native bands. We have not included the several numbers in the domestic catalogues in which "The Star Spangled Banner" appears, for we assume that every Phonograph owner already possesses at least one of such :

England, 8168 (band) ; France, 17401 (band) ; Spain, 18942 (band) ; Norway, 19115 fsong), 15784 (band); Denmark, 15375 (band) ; Sweden, 18844 (band) ; Holland, 18464 (song) ; Russia, 63 (band) ; Japan, 12813 (song) ; Mexico, 18698 (song), 20083 (band with national airs) ; Uraguay, 7031 (mixed chorus) ; Argentine, 19079 (band) ; Brazil, 19078 (band) ; Colombia, 19081 (band) ; Costa Rica, 19077 (band); Chili, 12088 (song),; Ecuador, 19082 (band) ; Panama, 21265 (band) ; Venezuela, 19080 (band), and Cuba, 18904 (band).

English Version

14

Edison Phonograph Monthly, January, 19U

Sousa and Edison Records

This world tour — the first of its kind in the history oflarge instrumental organisations — began August 13th, 1^>10, when the first concert was played at Ocean Grove, (NJ.) and until the early autumn of 1911, John Philip Sousa, and his unapproachable organ- isation, will play, and play, and play.

The first concert on this side takes place on January 2nd, 1911, and after playing two months in Great Britain and Ireland, (par- ticulars of which we give below) Sousa proceeds to Paris, and from there through France and Switzerland. Embarking at Marseilles the next step will land this great band conductor at Aden (Arabia) and from that point he proceeds with his men to Colombo (Ceylon).

Australia is the next stop in the world- tour, and after giving many concerts there, New Zealand will be visited and the home- ward trjp made by way of Japan — where appearances have been arranged for — to Vancouver. When the end of the long journey is reached and "Home, Sweet Home" floats from the car windows of the special train carrying Sousa to New York, he will begin to think of preparing for additional labours leading to new conquests.

Already the public owes much to Sousa for what he has done in behalf of music. To the unremitting efforts of this masterful musician — superlatively great in his role of lifting the standard of the band — people, generally, are according just recognition.

When John Philip Sousa began to impress his mark of individuality on the United States Marine Band at Washington, (another famous organisation that makes Edison Records under the direction of Sousa's successor, W. H. Santelmann) it quickly became evident that his personal future meant the future of the band as a concert institution. During the past eighteen years Sousa and hi; men have demonstrated that the so called "brass band" can successfully compete with the string orchestra as a medium for expressing the best and the popular forms of music.

It is interesting to recall that at one time the great conductor had strong ob- jections to sound reproducing machines,

referring to the Records as "canned music (presumably before he had heard the wonder- ful quality of Edison reproduction). At any rate, Sousa has been for some time, and is still under a special agreement with this Company as conductor together with his band, for their exclusive services in the making of cylinder Records.

Here, therefore, is a wonderful oppor- tunity for Edison Dealers, in view of the farewell tour mentioned above, to boom tne Records by this popular band master and his organisation. We have been able to secure a list of the towns to be visited and the dates of concerts in which Sousa will appear after his London engagement has terminated, they are as follows : —

f Aftrn. & Evng. [ each dav

JANUARY

Mon. 2

to London (Queen's Hall) Sat. 7

Mon. 9 Hastings Aftrn. & Evng.

Tues. 10 Eastbourne Aftrn. & Evng.

Wed. 11 Brighton Aftrn. & Evng.

Thur. 12 Portsmouth Aftrm & Fvng.

Fri. 13 Southampton Aftrn. & Evng.

Sat. 14 Bournemouth Aftrn; & Evng.

Sun. 15 London (Nat. Sun. Lea.) Aftrn. & Evng.

Mon. 16 Torquay Afternoon

„ 16 Exeter Evening

Tues. 17 Plymouth ... Aftrn. & Evng.

Wed. 18 Bath Afternoon

;, 18 Bristol Evening

Thur. 19 Aberdare ... Afternoon

„ 19 Merthyr Tydvil ... Evening

Fri. 20 Swansea Aftrn. & Evng.

Sat. 21 Cardiff Afternoon

„ 21 Newport ... ... Evening

Sun. 22 London (Nat. Sun. Lea.) Aftrn. & Evng.

Mon. 23 Leamington... ... Afternoon

„ 23 Northampton ... ... Evening

Tues. 24 Cheltenham ... .. Afternoon

„ 24 Gloucester ... ... Evening

Wed. 25 Birmingham ... ... Aftrn. & Evng.

Thur. 26 Gt. Malvern ... ... Afternoon

„ 26 Worcester ... ... "Evening

Fri. 27 Derby Aftrn. & Evng.

Sa't. 28 Nottingham ... ... Aftrn. & Evng.

Sun. 29 Burton-on-Trent ... Evng. (Sacred)

Mon. 30 Sheffield Aftrn. & Evng,

Tues. 31 Manchester ... ... Aftrn. & Evng.

FEBRUARY

Wed, 1 Southport Afternoon

„ 1 Lancaster ... ... Evening

Thu. 2 Blackburn ... ... Afternoon

„ 2 Preston .... ... Evening

Fri. 3 Huddersfield ... ... Afternoon

„ 3 Rochdale ... ... Evening

Sat. 4 Liverpool Aftrn. & Evng.

Sun. 5 Blackpool Aftrn. & Evng.

Mon. 6 Warrington ... ... Afternoon

Mon. 6 St. Helens ... ... Evening