January 7, 1935

Lincoln's Birthday Ho.

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ONDAY IVIORNINC

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ESSACE

To Lincoln Life Field Men

THE LINCOLN NATIONAL LIFE INSURANCE COMPANY OF FORT WAYNE, INDIANA

LINCOLN'S BIRTHDAY

It Offers LNL Representatives a Unique Opportunity

FEBRUARY 12th — Abraham Lincoln's birthday — should be one of the most important days of the year to every LNL representative.

Public appreciation of Lincoln is steadily growing.

February 12th has become one of the red-letter days of our na- tional calendar. On that day, this public appreciation will be demon- strated in schools and churches, and before luncheon clubs, his- torical societies, and civic organi- zations throughout the country.

Your Company enjoys a unique position in the Lincoln field. Through The Lincoln National Life Foundation, this Company is without doubt contributing more towards this growing apprecia- tion of Abraham Lincoln than any other business institution. Because of its nation-wide scope and personal representation from coast to coast, The Lincoln Na- tional Life is particularly well- equipped to foster and co-operate with Lincoln observances throughout the country.

Your Opportunity

The Company has made speci- fic plans for participating in the Lincoln birthday observances on February 12th. You will, of course, want to have your part in co-operating in the observances of your own community. Such participation can be extremely helpful to you. Here are some of

the ways in which the Company will participate and some specific suggestions as to how you your- self can participate.

Newspaper Publicity

The LNL Foundation will re- lease to the nation's press, Lin- coln material of interest to edi- tors. These stories will appear on and before the 12th. They will be confined largely to newspapers in those cities in which there are Lincoln Life representatives.

Magazines

Specialized Lincoln stories, most of them illustrated, will ap- pear in certain trade journals and class magazines.

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Radio

Lincoln releases will be sent to 39 radio stations in Lincoln Life territory.

The above activities will all be carried on from the Home Office or Foundation headquarters. Fol- lowing are some specific practical ways in which you can partici- pate in your own community.

Displays

The Company has prepared two special displays which can be exhibited by you :

(1) in store windows ;

(2) in lobbies of office build- ings, banks, large restaurants, hotels ;

(3) the book or picture sec- tions of department stores ;

(4) public libraries and public schools ;

(5) private and public mu- seums.

These two displays are illus- trated and described in this mes- sage.

Banquet Souvenirs

LNL representatives have in years past furnished organiza- tions with Lincoln mementoes for places at the banquet or luncheon table. The Gettysburg Address and the small Brady photograph (Form 1966) are es- pecially appropriate for this pur- pose. Such Lincoln souvenirs are

THE LINCOLN CABIN DISPLAY

The above display reproduces the Lincoln birthplace farm in miniature. The cabin and rail fence are hand made, by one who lives near the birthplace in Hodgenville, Kentucky, and from wood cut on the original Lincoln farm. The red earth which accompanies the display is taken from this farm. The display set up for exhibit covers

a space about 50 by 40 inches. The three placards illus- trated come with the exhibit, the one imprinted with your name. Because of its smaller size, it has a wide range of uses. For example, in vacant store windows, mounted on tables in stores, or in lobbies of buildings, or as a per- manent display in a museum or library. The cost of this display is $2.00, including shipping charges.

particularly timely for the special Lincoln programs which most or- ganizations have in February. Watch your daily newspaper for announcements of such ban- quets, luncheons, or special meetings.

Lincoln Programs

The committee in charge of these special Lincoln programs will be very appreciative of any suggestions for such programs. The Home Office can furnish you suggestions for such programs and in addition can furnish ma- terial for talks on Lincoln. Leaf- lets of about a thousand words each, giving data and informa- tion on the following Lincoln subjects, are available:

Facts About the Lincoln Family

The Lincolns in America Lincoln's Respect for His Father A Memorial to Lincoln's Mother

The President's Only Son to Reach Maturity

Burial Places of the Lincolns

Character Study of Lincoln

Honesty

Sympathy

Magnanimity

Patriotism

Melancholy

Glimpses of Lincoln as a Politician

First Political Victory

Presidential Aspirations

States Contributing to Lincoln's Nomination

Election Bulletins of the Sixties

Patronage

Lincoln's Famous Addresses

Twenty-five Outstanding Lincoln Addresses 0- ~1 £> <^q ~jl

The First Inaugural ul'~ Dedication Day at Gettysburg 9-^/ Variations in the Gettysburg "2-V^?

Address Extracts from the Second Inaugural1^

The Words of Lincoln

Written and Spoken Words of

Lincoln Lincoln Speaks as an Executive

Unique Expressions in Lincoln's Militarv Vocabulary

Famous Letters of Sympathy

Lincoln Wrote Biblical Phrases in Second Inaugural

Notice there are five general headings. The subheadings under

each general heading indicate the subject material in each leaflet. Because the supply of leaflets is limited, the Company can furnish no more than one set of leaflets for each of any two general sub- jects, that is a total of ten leaf- lets.

It is also likely that you your- self may have occasion to deliver a brief Lincoln talk before a group or organization. If so, such material would be very useful to you personally.

Further, these suggestions for Lincoln programs will have a great appeal to the school teach- ers, most of whom will want to plan some Lincoln program for their classes.

Gettysburg Address Recitation

The Gettysburg Address has a special interest to school teach- ers. In many schools it is re- quired that the pupils memorize

THE LIFE OF LINCOLN DISPLAY

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Above is illustrated the display setting out the "Life of Lincoln" in pictures. It consists of 36 actual 8x10 photo- graphs beginning with the birthplace cabin and ending with the last Lincoln photograph, taken only five days be- fore his death. These photographs, finished in sepia, are mounted upon six large, wood-grained sheets of card; board. Each sheet is 28 by 44 inches. The all-over size of the display is 5 feet high by 12 feet long. Accompanying

the display are the two identification placards, the one, of course, imprinted with your name.

This is a most impressive display for a department store window; the lobby of a bank or office building, or for libraries, schools, and museums.

The price to the public of this collection of 36 pictures, unmounted, is $18.00. The Company makes the entire mounted display available to you for only $5.00, including shipping charges.

the Address. An additional ele- ment of interest can be injected into the class work through a contest, and a Lincoln prize of- fered for the best recitation of the Gettysbury Address.

Pupils of a certain grade or a certain room in a school might learn the Gettysburg Address and a Lincoln prize be awarded to the one giving the best rendi- tion. In addition, each pupil tak- ing part might be presented with a copy of the Address in fac- simile.

One of the Lincoln books listed among the prizes and mementoes would be a suitable prize to the winner.

Essay Contest

To teach rhetoric and at the

same time teach a deeper appre- ciation of Lincoln, an essay con- test might be arranged for the whole school or for one class. A contest on a somewhat larger scale could be arranged by hav- ing certain grades in all schools compete for a prize. This would, of course, require the sanction of the Superintendent of Schools but such contests have been car- ried on by some Lincoln Life rep- resentatives in their cities. Such a contest, naturally, also brings with it very desirable newspaper publicity. The Volk head or life

mask would be a suitable prize to be awarded as the permanent property of the room to which the winner belonged.

These contests are also suit- able for other youth organiza- tions such as Boy Scout Troops and YMCA and CYO groups.

During the intervening days before February 12 many people in your community are going to be in need of suggestions and ma- terial for Lincoln programs. You, as a representative of the Com- pany which sponsors the Lincoln National Life Foundation, can be of greater assistance to these people than can any other indi- vidual in your community. That aid will be appreciated and the contacts so made cannot but prove helpful to you.

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LINCOLN MATERIAL

The following Lincoln prizes and mementoes can be secured direct from Supply Section of the Agency Department. These will be suitable as prizes in connection with contests, or as Lincoln mementoes which you may wish to present. The prices are cost to the Company.

Ait

Head by Volk (actual life size).. ..$2.25

Bust by Votering (10V4" high).... 2.00

Cast of Lincoln's Hand (actual life size) 1.00

Bust Book Ends (two pieces) 3.00

Pvroglass Miniature (Mr. Lin- coln) 3"x3%" 35

Pyroglass Miniature (Mrs. Lin- coln) 3"x3%" 35

Log Cabin, 4%"x8" 75

Gavel (wood from Lincoln birth- place farm) 35

Books

Miniature Lincoln Book (smaller than a postage stamp) 75

Charnwood: Lincoln, 234 pp 75

Sandburg: Abraham Lincoln,

604 pp 75

Lewis: Myths after Lincoln, 422

PP

Tausek: True Story of the Get- tysburg Address, 70 pp 75

Selections from Lincoln's Ad- dresses, 255 pp 40

Little Known Lincoln Episodes....

No charge

Abraham Lincoln — A Concise Bi- ography No charge

75

Blotters

Manship Statue No charge

Lincoln the Railsplitter No charge

Lincoln and His Mother No charge

Lincoln at Gettysburg No charge

"We Can Only Go Forward"

No charge

Facsimiles

Gettysburg Address 1 cent

Bixby Letter No charge

Pictures

Brady Lincoln Portraits in Full Color (7"x9") 1 cent

Brady Lincoln Portraits in Full Color (12"xl6") 3 cents

Manship Statue (8%"xll") No charge

Brady Photographs (Form 1966) (l3/4"x3%") No charge

Lincoln and His Mother (9"x

10y2" in Sepia) 1 cent

Lincoln at Gettysburg (8"xl2"

in Sepia) 1 cent

Matches and Lighters

Book Matches bearing Lincoln

Head and Agent's Imprint

$5.00 per 1000 books

Pocket Lighters — Chromium

Steel with Lincoln Head 20c each

ENCLOSURE

REPRINT OF ADVERTISEMENT IN TIME MAGAZINE OF

JANUARY 14, 193 5.