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WAITE PLYMCOCVUTA ROCKS
“THE BEST IN TAE WORLD’
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Copyright 1911 by U. R. Fishel

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No Carcass Like That of a Fishel White Plymouth Rock

HE breeding of

| poultry presents

a better oppor-
tunity to combine
pleasure and profit
than can be found in
any other safe and
sane occupation. It
gives the business man
something to divert
his attention from the
cares of large transactions; the shop worker
finds in it a source of pleasant recreation,
while it adds to the comforts of his home and
reduces his expenses; the professional man
can get away from his profession and get in
touch with nature while caring for his fowls;
the old man who has given into younger
hands the larger activities of life can find
in poultry something to give him an occu-
pation and prevent him from feeling that
life is a dull affair after all his years of en-
deavor in other fields; the boy whose activi-

U. R. Fishel

ties need some safe outlet can be given a
flock of poultry and thus be bred to habits
of profitable industry while finding amuse-
ment with a flock of hens, and saving him
from seeking other and much worse things
through which to manifest his surplus vi-
tality; the invalid who is not capable of hard
work, but feels that he would be glad to
have some fixed task to help him pass away
the dull hours, will find in the care of poul-
try exactly what he needs.

All these may find poultry interesting,
pleasure-producing and profitable, merely as
a diversion from the larger or less interesting
duties of life. Poultry keeping offers a field
for experiment, for developing skill, for
studying nature or for passing pleasantly
hours which otherwise might drag for lack
of a pleasant pastime or diversion.

In poultry keeping the practical man
finds a way to develop his ideas in a way
that will not only benefit himself but add to

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the general fund of knowledge. He who
studies poultry has an opportunity to study
the science of breeding, feeding, and mat-
ing in a way which may be applied to
these phases of livestock breeding anywhere
by anyone.

If the poultry keeper happens to be
of an artistic tem-
perament he finds in
breeding poultry,
living, and really in-
telligent mediums
on which to try his
skill. He does more
than paint a picture
or chisel out a sta-
tue in cold and un-
responsive stone.
He deals with life
and makes pictures
which live, and
more, whose eyes
see, whose ears hear
and all this in colors
such as no artist ever
was able to lay on
canvas, be he ever
so skillful. No man
ever succeeded in
painting the red of
a cock’s comb as it
is seen in a healthy
fowl, no pigment
gives the sparkle
that is found in the
eye of a bird, no
brush so dainty or
so well handled that it could be used to
paint a single feather as it appears on the
commonest fowl. The poultry breeder deals
with a pigment which can never be put on a
palette and spread with a brush. He is at
once painter and sculptor because by his
skill he builds the shape of his favorite fowls
and gives them color in plumage, comb and

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wattles, legs and toes. There can be no
greater pleasure for those who love animate
nature, who seek the pleasure that comes
from seeing our dependents grow and mature
under our ministrations, than comes to the
man or woman who takes a setting of
eggs and cares for them until they have
been hatched and
the young have
grown to mature
perfection.

The beauty of it
all is that this work
does not require ex-
tended space or
large capital. Itmay
be carried on during
the idle hours of
morning and even-
ing in a space so
limited that it could
be used for no other
useful purpose. The
capital required is
so small that any
one may take up the
work and carry it to
a successful com-
pletion, and by this
we mean that the
breeding of poultry
of high quality may
be followed as suc-
cessfully in the back
yard of a city lot as
on the largest farm.

+ The only difference
ain een the “back-yard” poultry breed-
er and the most extensive poultry man in the
country is simply one of degree. The one is
likely to take up poultry breeding as a matter
of pleasure alone, leaving the matter of profit
aside as the merest incidental, while the other
may breed poultry extensively because it is
the most profitable and pleasant industry that

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any

Page Four

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he can take up. The “back-yard” poultry-
man has exactly as good an opportunity to
breed fowls to the greatest possible perfection
as has the man who rears them by the thous-
and. It is a well-known fact that some of
our most successful exhibitors of poultry
breed but a few fowls and keep these
solely because of
the pleasure they
may get from them.
Another thing:
Poultry may be bred
in any part of the
country with per-
fect success. This
opens the industry
to anyone anywhere
who is seeking re-
creation combined
with profit, for it is
hardly possible to
breed fowls of any
kind without receiv-
ing some benefit
from them in the
way of profit and he
who selects from
the best known
strains of pure-bred
fowls and breeds
them carefully, (as
he will breed them
if he seeks pleasure
first) will surely find
that they are a profit-
able investment.
That poultry

Poultry for Profit

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an enthusiastic poultryman, spending most of
his working hours outside of office hours in
his poultry yard, in which there is less than
one-third of an acre. Another man, a great
corporation lawyer, keeps fowls and cares for
them with his own hands, and who shall say

how many verdict-compelling arguments
have been perfected
while this man has
been watching his
fowls and admiring
them, away from
the rush and roar of
his city office? An-
other man who
tules the destinies
of a great railway
system is never hap-
pier than when he
can forget stocks
and bonds and the
shifting of market
values and get out
among his hens at
the end oi the day.
A woman whose
whole time seem-
ingly is taken up
with her social du-
ties renews her vi-
tality and gets real
rest by taking care
of her fowls at her
house just outside
the limits of one of
our great cities. A
manufacturer whose

breeding is a source of pleasure Ae rane runs into the millions and

which many men and women turn, we have
only to mention the fact that a great sugar
broker of New York City, a man who buys
and sells sugar by the shipload, has a fashion
of leaving his office at five every afternoon
and going to his home, where he ceases to be
the man of large transactions and becomes

whose goods are found in every town and
hamlet in the country, will turn away
from his desk with a sigh of relief to talk
chicken to any poultryman who chances to
visit him. We have seen a broker desert the
floor of the exchange where he trades in
large amounts every day with the remark

Page Five

that “he could take but a few minutes to talk
about his fowls,” and then forget business for
two hours, because the most pleasant part of
his life is talking about his birds and telling
what he plans to do with them. It is good for
any man or woman to get away from the
humdrum and routine of every day for a
little while at frequent intervals and breeding
poultry offers exactly what is needed to ab-
sorb the attention and give mind and body a
real rest. Idleness is not rest as long as the
mind continues to run along the channels
of business, and the business man, the man
whose regular occupation is monotonous,

stock industry. The products of the poultry
yard are always in demand at prices that are
profitable to the producer. There is no place
so remote, no neighborhood so far from
markets that eggs and poultry are not in de-
mand. The poultryman need not wait six
months or a year for his profits. Once he is
started and he has eggs or poultry, or both,
for sale at least every week in the year. He
need not wait to realize on his investment or
get paid for his labor until some later time.
No matter where he is or what time in the
week he offers his products for sale a buyer
stands ready to take them in any quantity

Such a Flock a Pleasure to Own and Profitable to Keep

will forget his business while caring for his
poultry, and both mind and body will be
rested and refreshed.

These are a few of the pleasure-produc-
ing phases of the poultry business, only a
few, for the keeping of poultry has an almost
infinite possibility in this direction because it
is a business which varies with every hour
and constantly presents some new diversion
or cause for study.

As a business from which to derive profit
poultry keeping is adapted to the capacity of
everyone and the financial ability of every-
one. The keeping of poultry is without
doubt the most profitable branch of our live-

and ask for more, and still more. Further,
the poultry breeder can make a very good
estimate as to the prices he will receive, as
prices run about the same level for the same
months year after year, with the favorable
exception that poultry products have been
rising regularly year after year for the last
ten years, which means that production has
fallen behind consumption and the increased
demand has increased prices.

Given the same amount invested, the
same attention, the same business ability and
the same place of operations, the poultry
keeper will realize a larger return for his
labor, expense and investment than can be

Page Six

realized in any other legitimate and respect-
able business. The work is not hard and as
we have tried to point out, it carries with it
many pleasant features which make it still
lighter, for we all know that cheerfulness
lightens labor and the poultryman has more
reason to be cheerful than almost any other
man, because his profits do not depend on
the season, the weather, or the financial con-
dition of the country. The winds may blow
high or blow low as far as the poultryman is
concerned. People must eat and he supplies
food products which are in universal use.
He need not fear droughts or hail storms,
wars nor rumors of war. His business is safe
and profitable no matter what may come to
other lines of human endeavor.

The great question is as to the breed to
select. For all purposes, whether it be to
bring pleasure or to produce profit, there is
no variety which equals the White Plymouth
Rocks. This is true not because it is set
down here as the dictum of one lover of
poultry, but because more people who are
seeking profit and pleasure in poultry breed-
ing—pure-bred poultry—are coming to breed
White Plymouth Rocks than are taking up
any other breed. This is proved by the re-
ports of the shows, by inspecting market
stands or by driving through any parts of the
country and noting the varieties of fowls kept.

There are sound reasons why the White
Plymouth Rocks have become the great favor-
ite of the poultry keepers of this country. It
is the ideal market fowl, thick and wide of

breast, heavy of thigh, firm and fine of flesh.
No more palatable dish can be placed on a
table than a White Plymouth of any age with
its fine-flavored, sweet and palatable flesh.
The White Plymouth Rock as a table fowl
shows flesh among the fibres of which will be
found tiny globules of fat. When the fowl is
cooked the fat globules melt, leaving the
flesh tender, juicy and toothsome. This is
not an accident. The White Plymouth Rocks
have been bred with the table in view since
their first introduction.

With its good qualities as a table fowl it
carries the ideal shape of the egg producer.
The long deep body, great heart room, show-
ing great vitality, and large capacity for di-
gestion, broad and deep at the rear, strong of
limb and alert of eye, no fowl could better
represent the laying type than the White
Plymouth Rock.

With its table qualities and laying ca-
pacity the White Plymouth Rock combines
what a cattle breeder would call “good feed-
ing” qualities. That is, its abounding vitality
enables it to digest its feed perfectly and thus
make the best possible use of all it consumes,
whether it be used in making eggs or build-
ing up bone and flesh to delight the market
man and the cook when its career as a layer
is ended and it meets the common fate of all
fowls.

As a fancy fowl the White Plymouth
Rock takes a distinct lead ahead of any or
all other varieties. More White Plymouth
Rocks are found in the big shows than can

Page Seven

Looking Down Scratching Shed Row at ‘‘Fishelton”

be found of any other one variety, because
fanciers have found that the demand for
White Plymouth Rocks of high standard
quality has gone beyond the demand for
other varieties and they take up this variety
in order to meet the demand.

The poultry keeper who takes White
Plymouth Rocks as his specialty and starts
with the right kind of stock need not fear
that he will lack buyers. Other varieties
are boomed and praised by their enthusiastic
admirers, but the White Plymouth Rocks
have outlived this artificial support and have
steadily progressed in spite of all the tricks
of the trade which have been used to boom
varieties both younger and older, and today

stands the leader, the ideal of American
fanciers, producing more poultry, more eggs
and more money, labor and expense consid-
ered, than any other breed in the world.
The producer of White Plymouth Rocks of
high standard quality realizes higher prices
on an average than the producer of any
other fowl, no matter what its name or pedi-
eree, because it commands a better price and
produces a larger percentage of high-quality
chicks than any other variety in the standard
of perfection—bar none.

These things are true not because we say
them, but because they are down in so many
words the unspoken verdict of thousands of
admirers of this great American variety.

Page Eight

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WAAT VARIETY o* POVLTRY
is the most profitable

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HERE is no doubt
| but what we are all
convinced of the
fact that the rearing of
| poultry is profitable, also
{| that there is nothing that will
| give one as much pleasure.
Being convinced that the rear-
ing of poultry is a pleasure
and is profitable, the first
\ question we ask ourselves is
what variety of poultry is
the most profitable.
There are as we all know
many different varieties
of fancy poultry and it
seems that most every
one that takes up the
rearing of poultry is anx-
ious to try every variety
or at least several varie-
ties. This is one of the
pitfalls in the poultry
business that has wreck-
ed many a person. One
variety of chickens and
ducks is enough to take
one’s time, and to suc-
cessfully breed good
birds one need not have, in fact, must not
have but one variety.

The writer some thirty years ago, like
most every one else, supposed that to make
a success of the poultry business must breed
several varieties. We had Plymouth Rocks,
Leghorns, Brahmas, Cochins, Wyandottes,
Games, in fact, about everything in the
poultry line. The result was our breeders
would get together (no matter how closely
they were watched), and at the end of
the season a lot of birds, but no one

Page Nine

variety we could see
much improvement in.
After a few years of this
kind of work we were
convinced that to make
rearing of poultry a pleasure )
and at the same time profit- |
able we must select one va-
riety of fowl, and having had
several years’ experience
with all varieties we have i

found with them that none

appealed to us as did
White Plymouth Rocks.
The good size of the
fowl, the beautiful snow-
white plumage, the rich
red head, combs and
wattle, with the rich yel-
low shanks made a com-
bination that no other
fowl possessed, therefore,
we adopted this variety
of fowl and the results
obtained from them is
surely convincing proof
to you, my dear reader,
that no fowl can or will
give you the results in
every way as will White Plymouth Rocks.
I am confident of the fact that “Fishelton”
could never have been the Poultry Plant it
is to-day had any other variety of fowls
been selected. When you have the combi-
nation of beauty and profit you are sure of
success. Why then experiment with other
varieties when you can take up White Ply-
mouth Rocks, a fowl that has proven itself
to be “THE MOST BEAUTIFUL AND
PROFITABLE” for the novice as well as
for the experienced fancier?

“King of Fishelton”’
One of the Most Perfect Speci-
mens We Own

Page Ten

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TAE POVLTRY BUSINESS

as we have found it

>2UIIINSUVTUATVAUTIAAAU ALY

LAAN

HEN a mere boy ten
\/ \/ years old, or in the year~
1876, I owned my first

poultry. A neighbor lady had a pair of old-
fashioned spangled, or rather speckled ban-
tams. At that time we called them “speck-
led” bantams. I fell in love with these pretty
little fowls and worried the life out of the
lady until she sold me a sitting of those ban-
tam eggs. From these eggs I started in the
poultry business. My father was running a
hotel at that time and I had quite a nice trade
with the traveling men, selling them ban-
tams for their children. The price realized
was one dollar and fifty cents a pair.

I carried on this bantam business for four
years, in the meantime changing from the
common bantams to the Black Breasted Red
Game Bantams, and I must say I had a beau-
tiful lot of these fowls.

Not having money enough to buy more
poultry, and having carefully read every
poultry journal I could obtain, I became in-
fatuated with the Brown Leghorn, and in the

year 1880 I took my buck-saw

and sawed wood, securing a dol-

lar, with which I bought a sit-

ting of Brown Leghorn eggs. The eggs
reached me in good shape and I had one of
my mother’s best old hens on a good nest
waiting for them. I placed the eggs under
the hen and watched her carefully every
hour in the day to see that she was attending
to her duties. Food and water were kept by
her nest, so she had no cause to not attend
strictly to business.

I remember to this moment the beauti-
ful picture that met my eyes when I looked
at the hen on the nineteenth day. She was
sitting on her nest with a fringe of little
striped heads all around her. _ I lost no time
getting to the house to tell my mother of the
beautiful sight, and when the chicks were
taken off the next day I found every egg had
hatched. I felt that I had a fortune in that
lot of chicks, and by careful attention I
reared every one of them to maturity. One
of them, a pullet, grew up with a crooked

Page Eleven

back, so it was worthless, but the remaining
birds were all good ones.

I exhibited them at the county fair that
fall and won second prize on a pair at our
fair and first prize at several other county
fairs.

The next season I advertised—yes, re-
member I advertised, and will say sold every
bird I had to spare, which was but four. My
advertisement cost $1.50 and I sold, if I re-
member right, $8 worth of birds. I took $3
of this and bought a male bird to head my
pen the next season. At that time $3 was a
large price for a chicken, and my folks
thought their boy had lost what little sense

land by J. C., so we had several varieties for
one year.

I soon saw that this was impossible, and
I told my brother we must take one breed
and put our time and work on it, as it was
impossible to keep several breeds from “mix-
ing,” and we were not treating our custom-
ers right by shipping out eggs that we were
doubtful as to their being “right.”

It has often puzzled me how anyone can
afford to buy stock or eggs of a breeder that
has several breeds of fowls when they can go
to a specialty breeder and feel assured, in
fact know, that they get what they order.

We decided to make a specialty of Black

Line Bred Fishel White Plymouth Rocks, Mated for Production of
Exhibition Specimens.

he had when he paid $3 for a chicken and
$1.50 for an advertisement. But I kept at it
and am pleased to say the harder I worked
with the chickens, the better I liked them,
and the more money I spent for advertising
the more returns I got.

At last, in the year 1882, I went into
partnership with my brother, J. C. Fishel, he
being a married man and owning a tract of
three and one-half acres of land. We de-
cided to breed nearly every variety known,
as most fellows do when they go into the
poultry business. I agreed to do the work
on the plant to offset the furnishing of the

Langshans and discard every other fowl on
the farm. For several years Fishel Bros.’
Langshans were known throughout the
United States as the best possible in this
breed.

When we bred but one breed we made
money, and so can anyone that will take up
one breed of fowls and push them, and es-
pecially so, if this breed of fowls is White
Plymouth Rocks.

Getting at the age where I felt I should
get away from home, as most every boy has
this idea in his head at a certain age, I se-
cured a position in Alabama to manage a

Page Twelve

White Plymouth Chicks on Free Range at “‘Fishelton”’ where they are Reared by the Thousands

poultry farm. While I was away from home
my brother sold out the entire stock of Lang-
shans, and for the time being stopped breed-
ing poultry.

I returned home from the South, and
with the assistance of my sister, I embarked
in the hardware business, feeling that I had
outgrown the poultry business and should
get in the mercantile business. Where ninety
persons out of every one hundred that enter
the mercantile business make a failure of it,
by close attention to business I made a suc-
cess of it.

While riding across the country one day
I noticed a farm yard covered with white
fowls. Immediately the chicken fever de-
veloped worse than ever, and I could not
resist the temptation to stop and ask if I
could buy a pen of fowls. They told me
they were White Plymouth Rocks, and I se-
cured a pen of them, if I remember right,
fifteen hens and an aged cock bird for $15.

I took the fowls home, and at spare time,
when home for my meals, I cared for the
beautiful White Rocks. Always believing
in advertising, I spent that season three dol-
lars and fifty cents for a breeder’s card in one
of the leading poultry journals. I received
for eggs and fowls from this advertisement
over one hundred and fifty dollars.

Being in business for a few years, this
large return from so small an investment
caused me to stop and figure. If I could do
this well with poultry, why not spend more
money advertising and secure equally as
much more business. I did it, and soon my

little side issue poultry business was making
me more clear money than my mercantile
business, with all its cares and worries. I in-
creased my advertising; bred better White
Plymouth Rocks, and more of them, until
I was handling over one thousand birds a
year on a tract of ground about eight rods
square, this same tract containing our home,
stable, etc.

My White Plymouth Rocks at that time
were making me more clear money than my
mercantile business, so Mrs. Fishel and I de-
cided to sell the mercantile business, buy us
a farm, and go into the poultry business
right.

We bought a 120-acre farm, paying for
same six thousand and five hundred dollars,
that is, we paid one thousand (money earned
from White Plymouth Rocks), and promised
to pay the remaining fifty- five hundred dol-
lars in yearly payments, which I am pleased
to say has all been paid, another farm pur-
chased, together with varied other interests
and real estate in various states, and a little
money left on hand with which to carry on
the business.

The first year on the farm we sold some-
thing like two thousand White Plymouth
Rocks. By hard work, close attention to busi-
ness and with the help and guidance of our
Creator, to whom we owe everything, we are
pleased to say we are now selling over fif-
teen thousand U. R. Fishel White Plymouth
Rocks each year, they going to all parts of
the world, and “Fishelton” is known as the
largest Specialty Poultry Farm on the globe.

Page Thirteen

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FTER BREEDING
A and rearing most
all varieties of
poultry, the writer some
| twenty years ago while
\\ driving in the country noticed
| the stable yard and adjoining

| fields of a prosperous farmer

| covered, so to speak, with
beautiful white fowls. I

stopped, and in talking about

the fowls was informed they

were White Plymouth Rocks. I at once
bought a flock of fifteen hens and one male
bird. But a few weeks had passed since se-

swer is they are the most >
beautiful and profitable
of all breeds. No fowl
can adorn the lawn or
fields of the farm as can
White Plymouth Rocks. No
fowls so becoming to the city
or suburban home as White
Plymouth Rocks. Astoin what
way are they more profitable?
There are no fowls that will
produce as many large brown
eggs as will the Fishel White Plymouth
Rocks. Egg production has been our slogan
for nearly twenty years, and today we are

A Pen for the City Fancier

curing these birds until I was convinced that
the White Plymouth Rock was the best egg
producer that I had ever owned. Their great
ege-producing qualities added to their supe-
rior table quality made them the more profit-
able. I at once became so deeply interested
in the breed that my whole time was devoted
to them, and as a result there are today more
White Plymouth Rocks reared and sold than
any other fowl.

Naturally you ask why more White Plym-
outh Rocks than any other fowl. The an-

proud to say the Fishel White Plymouth
Rocks produce more eggs in a year than any
other fowl.

Asa table fowl no breed has ever won
the admiration of the leading poultry dealers
as has White Plymouth Rocks. The broad,
full breast, the long keel and the plump car-
cass of this fowl has never been equaled.
Owing to their quick and hardy growth, for
broilers and roasters, the leading markets de-
mand them. There is no fowl as beautiful
and profitable as White Plymouth Rocks.

Page Fourteen.

ATS

Paya saed ONS

By Far the Largest Specialty Poultry Farm in the World.

many illustrations

of buildings, etc.,
shown in this catalog
that but a brief pen
picture is needed.
“Fishelton” is a “col-
ony house” plan poul-
try farm. By that is

Edward B. Fishel meant we do not use
continuous houses. I admit the continuous
house plan is a labor-saver, but the colony
plan is a fowl-saver, and I have found it more
profitable to save the fowls and pay out a
little more for labor. With the colony plan
there is no chance for an epidemic to go
through your flocks. With the colony plan
your fowls have unlimited range, always
having the yards covered with a good grass
sod. With the colony plan your birds are
stronger, eggs more fertile and the vitality

I BELIEVE with the

of the strain is made stronger in place of
weaker.

So often do we notice the breeder (who
uses the continuous house plan with narrow,
bare yards for his fowls) complaining of eggs
not hatching, birds very weak, etc. I am
thoroughly convinced that no breeder who
desires to give to his customers strong, vigor-
ous stock can do so under any other system.

“Fishelton” proper contains 120 acres
with an annex of 70 acres, making 190 acres
of good rolling land. The poultry yards
proper contain 33 acres, all of which is sur-
rounded by five-foot netting fence. It would
be well to note here that a five-foot fence is
all that is needed to turn White Plymouth
Rocks; in fact, I have had customers tell me
they have yarded their birds with a three-
foot netting.

Fifteen acres of the 33 are used for breed-
ing yards, the same being made nearly square,

Page Fifteen

believing a square yard better for poultry
than a long narrow one. The cross fences
are five feet high with a two-foot netting on
the opposite side of the posts about six inches
from the ground to prevent the male birds
fighting. The 33 acres are all set out to fruit
—apple, peach, cherry, pear and plum. Jam
pleased to say the income from the fruit trees
will soon pay the running expenses of the
farm, leaving the poultry income profit.

Buildings

As to buildings used to accommodate
the several thousand White Plymouth Rocks
reared and handled each year at Fishelton, I
will endeavor to describe our system of
housing, etc.

We have an incubator cellar 58 by
eighteen feet, in which is one ten thousand
mammoth incubator and twenty small ma-
chines. Above the incubator cellar is the
brooder room where are located six Paradise
brooders, egg room, etc. The brooder house
is connected with the incubator cellar and is
140 feet long by sixteen feet wide. At the
east end we have a furnace room with wash
room above, in which all our washing of
exhibition birds is done. The main building
of the brooder house is 123 feet long and is
divided into pens eight feet wide. ‘There is
a passage-way of three feet at the rear of
room, same being three feet deep. This pas-
sage-way is so constructed that one can at-
tend to brooder lamps with ease. The re-
maining thirteen feet of floor space is divided
as follows: eight feet of wooden floor on
which are set the brooders or hovers. The

remaining five feet is soil in which green
food can be reared for the chicks. The
brooder rooms are divided by a partition of
an eight-inch plank with doors in each par-
tition permitting the moving of chicks from
one apartment to another without handling
them. There is no doubt but what this sys-
tem of brooding is a good one, as our death
rate in chicks for the past few years has been
very light indeed. The shipping house is
sixteen by 100 feet, part of which is two-
story, the upper floor being used as a con-
ditioning room for the preparation of birds
for exhibition. The lower floor has one
large room for cooping; there are also seven
rooms with a capacity of about 450 birds.
The north wall, the entire length of this
building, is equipped with exhibition coops
in which are placed male birds to be shipped
out. We have a capacity in our shipping
house for at least a thousand birds at one
time. We have never shipped a thousand in
a single day, but have often shipped between
three and four hundred.

We have a conditioning house sixteen by
48, with an “L” sixteen by twenty. This
house has eight pens and single coops that
will accommodate 84 birds. We have ten
breeding yard houses eight by twelve, six
scratching sheds eight by 24, two Tollman
plan houses twelve by twenty. There are
108 colony houses, five by ten, made of piano
boxes. These are scattered all over the farm.
The coop, storage and private stable is 40 by
50, two stories. The feed storage and stock
barn is 60 by 90 with sixteen by 32 silo at-
tached. Another storage barn is twenty by 60.

Page Sixteen

The scale shed, with pigeon loft above,
two tenement houses, and many other build-
ings too tedious to mention. Come view the
buildings at Fishelton.

We have our own water plant furnish-
ing fresh water to all parts of the farm.

The several halftones and the bird’s-eye
view in the back of this catalog give you no
doubt a better idea of “Fishelton” than does
the above, but combining the two, and then
a visit to “Fishelton” and you have a good
idea of what can be done with poultry, es-
pecially if that poultry be White Plymouth
Rocks, the U. R. Fishel kind.

Hope, Indiana

Is one of the nicest country towns in the
ereat State of Indiana, a town of fifteen hun-
dred souls. Two hotels, electric lights, nat-
ural gas, paved streets, etc. One of the best
agricultural countries in the United States,
around Hope, and I suppose more good
poultry shipped out of Hope than any other
town. Hope is situated on the C., H. & G.
branch of the Big Four New York Central
R. R., 75 miles from Cincinnati, Ohio, 40
miles south of Indianapolis, Indiana, fourteen
miles from Columbus, Indiana. Passenger
trains daily except Sunday.

After the Day’s Work is Completed

Page Seventeen

“Queen of Fishelton”
An Almost Perfect White
Plymouth Rock Hen

Page Eighteen

| mT LAAT INUIT ITT

SUT

HOW TO MATE, -
WAITE, PL. ROCKS

TTT

NE would think after
() our thirty years’ ex-
perience selecting
and mating
fowls for
breeding
purposes it
would be an
easy task to tell others how the work is done.
Could we have before us a pen of fowls and
the reader of this catalog, we could easily ex-
plain to you how to mate your birds for best
results, but this being impossible, we will do
the best we can and tell you how the U. R.
Fishel White Plymouth Rocks are mated and
line-bred. I believe the results our matings
have produced is proof enough that our way
of mating and breeding has been the proper
way, for no strain of fowls have produced
the great number of choice exhibition birds
as has the Fishel White Plymouth Rocks.

In mating our breeding yards each sea-
son we always select with great care the
male birds that are to head the yards, as the
male is half the pen. Some of these birds
have show records, others have not. All
fowls for breeding purposes should have
blood lines that you know are of the best, for
“blood will tell” in poultry as well as any-
thing. If you do not own a male good
enough for your mating, buy one, for it will
be money well spent. With a male White
Plymouth Rock of good size and shape with

Page Nineteen

a comb of from three to six serrations, we
would mate say eleven females, birds of
standard size. We like the females to have
good broad backs, deep bodies, with broad,
full, round breasts. Tails carried at about
the standard height. We like the tails on
both male and females well spread. Should
the tails of the females be not well spread, by
all means mate to them a male with well
spread tail. Always select a male strong in
the sections where the female is weak or
vice versa.

The mating of White Plymouth Rocks to
produce choice specimens is no great secret
so long as you have birds that are bred right,
therefore, it behooves you to buy fowls that
you know have blood lines behind them, or,
in other words, buy birds that are line-bred
and you will have little trouble securing
good results from your matings. When you
buy fowls that have been produced by hap-
hazard matings you need not expect very
much from your matings. The buying of
poor bred stock has been the cause of many
failures in all lines of livestock breeding.

What is Meant by Line-Bred Birds
or Line-Breeding

What is meant by line-bred birds, or line-
breeding is a question often asked me. Line-
breeding is where the same strain or family
of fowls is bred continually for years without
injury to the vigor or stamina of the flock or

Breeding Pen Properly Mated for Best Results Possible

individual specimens. You will pardon me
for taking as an illustration, my own strain
of fowls, the Fishel White Plymouth Rocks,
as I feel I can better explain the matter by
doing this than by taking some other line-
bred strain with which I am not well ac-
quainted.

Several great advantages are gained by
buying line-bred birds for your foundation
for a flock of fowls, among these being: first,
you can expect them to produce better off-
spring than the parent stock; second, you will
get excellent layers in line-bred birds, for no
breeder would think of breeding hens that
were not good, I will say exceptionally good,
layers. Still, another good reason for buying
line-bred birds is, the results of a mating are
easier controlled than in specimens bred in
the old haphazard way. To start breeding in
line, or better, to start a line-bred flock, you
must secure the best birds which you can
possibly afford, and if possible, secure for
your foundation stock birds that you know
are line-bred. For example: we will say you
have brought a breeding pen of ten females
and one male for your foundation stock of
Mr. A, who has practiced line-breeding for
years. You rear this season from this pen
several hundred very choice pullets and
cockerels. After the birds have matured you
are ready to mate your yards for the coming

season, select from the lot your very best
cockerel and mate him to your hens. Select
your very best pullets and mate say ten of
them to your cock bird. Reserve some of
the remaining cockerels and pullets for fear
of losing some of your breeders, also for fear
the following season you will want several
yards; in that case you will need more fe-
males than you now have in your yards, as
also a few male birds. In selecting your
breeders always look well to standard re-
quirements so as to keep improving your
flock as you progress.

The coming season I would suggest as a
cheap way to infuse new blood, but not
foreign blood, ordering a sitting of eggs from
whom you got your first pen. The chicks
from these eggs, being line-bred, or bred in
line with the birds you already have, will
produce both males and females which you
can use the following season in refreshing
your flock or building up certain defects
which you may wish improved or bred out.
If you feel you need no help from the parent
stock of your flock do not get the eggs, but
take the progeny from the two pens and mate
them—the cock bird to the offspring of the
cockerel and hens, and the two-year-old cock
to the progeny of the cock and pullets, while
the young birds can be mated up as previous
season the following year. The progeny of

Page Twenty

the old cock bird (this being the last sea-
son you can use the old bird, owing to age)
will mate nicely with anything you have in
the flock.

By following up this system of line-
breeding and mating you can soon have your
birds under perfect control, so that in one
season you can breed low combs or any
other special point you desire. Never intro-
duce foreign blood in a line-bred flock. If
you feel you must have some foreign blood
in the flock (but I know you will not find
this necessary if you follow the system of
line-breeding as laid down here), buy a male

bird and mate him to a few very select hens,
selecting the coming season a male bird from
this mating for another special mating, and
the third year the offspring will contain
enough line-bred blood in them to not tear
down any work you have accomplished in
building up your flock. If you buy new
blood of the party from whom you got your
foundation stock it is not necessary to follow
this plan, for the birds are already line-bred
and will nick much better with your flock,
improving it at once, as you get the benefit
of the breeder’s several years’ work and ex-
perience.

Page Twenty-One

ane Pree Soe TO FEED
Methods ss ate Hig eos

method of feeding is

an important factor on
any poultry plant, large or
small. The one great aim
is to feed food that will give
you the best results and at
same time save as much
money as possible. There is no doubt but
corn, wheat and oats in some form or other
is the basis of most all poultry foods. There
are quite a few prepared foods on the mar-
ket that are about as good as you can use if
you have but a few fowls and do not live in
the grain belt of this great country. Most all
scratch foods are properly mixed and con-
tain a variety of grain and seeds, together
with meat scrap, bone and grit. In feeding
scratch grains already prepared, I would sug-
gest that you give to each fowl a small hand-
ful of feed three times a day in winter and
twice a day in summer. Dry mash has gained
favor rapidly with poultrymen in recent years

Pa LTRY FOODS and

and the use of it for a short time on both old
and young stock will soon convince one of
its excellent qualities.

Methods of Feeding at Fishelton

The feeding of young chicks is a very
important thing on any poultry plant, for the
success of the year’s business depends on how
many chicks you rear. The care and feeding
of baby chicks is fully described under “Rear-
ing Poultry Artificially,” so we will here tell
you how the Fishel White Plymouth Rocks
are fed after they have left the brooders. We
believe in hopper feeding young stock as we
have found they grow better if they can se-
cure feed whenever they need it. We keep
two hoppers in each colony house and sey-
eral large hoppers placed at different points
out in the fields so that the chicks can always
have food convenient whenever they desire
it. Take the chick that grows up around the
stable on the farm and they always make
quicker growth and mature into better speci-

Page Twenty-Two

Flock of Farm-Reared Youngsters in Winter Quarters

mens. This is because they have a variety of
grain and can get it whenever they desire it.

One of these hoppers is filled with a
mixed grain or scratch food. This feed is
made up of cracked corn, wheat, kaffir corn,
sorghum seed, millet, buckwheat, meat meal,
rolled oats and hulled oats. To make up ten
bushels of scratch feed, we use two bushels
cracked corn, four and three quarters bushels
wheat, one bushel hulled oats, one-fourth
bushel sorghum seed, one-half bushel kaffir
corn, one-half bushel buckwheat, one-fourth
bushel meat meal, one-half bushel rolled
oats, one-fourth bushel millet.

This mixture makes one of the best grain
foods we have ever used. If you wish grit
added you can use one hundred pounds, but
where growing chicks have plenty of range
they need no grit in hoppers.

For scratch food for grown or matured
fowls, the above mixture is about as good as

Page Twenty-Three

we can get with the addition of about four
bushels whole oats.

The dry mash food is mixed the same for
both old and young stock and is before the
birds at all times.

Our dry mash is made as follows: Two
hundred pounds wheat bran, fifty pounds
corn meal, one hundred pounds shredded
wheat waste, fifty pounds rolled oats, fifty
pounds molasses alfalfa meal, ten pounds
granulated charcoal, forty pounds meat meal.
In this dry mash can be added, if desired, a
pound package of any poultry tonic you de-
sire to use.

During the winter months we feed once
or twice a week a wet mash, using a mixture
of wheat bran, two parts; corn meal, one part;
alfalfa meal (scalded), one part; a little meat
meal and charcoal, and you have a wet mash
that will do the fowls a great deal of good.

During the late summer and fall months

s5srn=4—ofh

we feed both old and young stock quite a lot
of soaked and sprouted oats, giving them all
they will clean up at a feed. Oats can be
successfully sprouted by placing them in a
sack, wetting thoroughly and laying out on
ground in the sun until sprouted. The sack
should be turned over twice a day and more
water poured on same if the oats seem to dry
out. In seven days’ time they will be sprouted
for use. In feeding soaked oats we let-them
soak a day before feeding. Larger birds can
be raised on oat feed than on any other
grain.

In feeding in winter months when birds
are housed up for weeks, I consider feeding
three times a day the best plan. Feed spar-
ingly, but keep your fowls busy by scattering
the feed in the litter upon the floor of the
house.

The water question is of as much im-
portance as feed, and you should see to it
that your fowls have fresh water at all times.

The question is often asked me how
much to feed, and I wish to say that in feed-
ing poultry no given amount to each fowl
can be used on all fowls. One yard one day
may need double the amount of food it will
need the next, so one must use his judgment
after looking the flock over as to how much
food they should have. On an average, a
very small handful of feed twice or three
times a day is plenty for each bird. You who
care for your poultry should be able as soon
as you step among the flock to tell about how
much feed they should have. The person
who studies his fowls’ condition carefully is
the one who succeeds in the poultry business
and seldom has any sick fowls.

Sale Stock Back in the Timber.

Page Twenty-Four

cc <<

POITIERS, IMO SSS.

2

TAT

IUVH OUTLET

\ Piano Box House Under Construction

HERE is no doubt but what
the majority of failures in
the poultry business can be

traced to the building of worthless
poultry houses. When I say worth-
less I do not mean cheap houses,
but expensive houses that were
unfit for the housing of poultry.
I have seen poultry houses costing
many thousand dollars that were
nothing but death traps for poultry.

One of the cheapest and most convenient poultry
houses for growing stock or a small pen of breeders is a
house constructed of two piano boxes. Secure two up-
right piano boxes, also six pieces of timber two by four

inches, ten feet long, one hundred feet of ship lap lum-
ber sixteen feet long. Carefully take the boxes apart,
leaving backs and ends and bottoms all together as
cleated; lay three of the two by four pieces of timber
on the ground edgeways; take the two backs of the
boxes, making the bottom of the house, the four ends
of the boxes use for the back wall of the house, the
fronts of the boxes will make the ends of the house,
while the tops and bottoms of the boxes combined for
the front of the house. The new ship lap lumber is
used for the roof. Secure one sash of six lights, eight
by ten glass for the front of the house. Cut an opening
eighteen inches by three feet near the roof to give venti-
lation. This should be covered with one inch netting.
The house can be covered and lined with good roofing

Scratching Shed House 12x 24

Page Twenty-Five

paper. In this house you have a
building at a little cost and one in
which a bird seldom freezes its
comb. The illustration shows man-
ner of construction, ete.

Another good house for say
fifty hens is built like illustration
shown in half tone No. 3. This
house is twelve by sixteen feet, six
feet at rear and five feet at front.
Curtain entire front which can be
made to roll up or placed on frame
and made to slide up near roof.

This house is plastered with wood

pulp plaster having a two inch
dead air space wall. This house
will accommodate nicely about
fifty laying hens. The roosts and nests can be arranged
to suit your own ideas.

Another style house, of which we have six, is a
scratching shed house eight by twenty-four feet, as
shown in half tones. The roosting room is eight by
twelve, with scratching shed same size. At one time I
considered this the better kind of a house for laying
hens, but now believe the house as shown under half
tone No. 3 the better house, and a better ventilated
house. If one should want to keep a large flock of
fowls I would suggest the building of Woods’ improved
open front poultry house, which I consider the best open
front poultry house built today.

Some of the advantages claimed for the open front
house are:

The front being always open there is no ventilation
to worry about.

Pure fresh breathing air for the fowls both day
and night.

Freedom from frost and dampness.

Not an uncomfortably cold house, because air is dry
and pure.

None of the penetrating
house in cold weather.

Comfortable at all times
locations.

No breathing over and over again of bad, foul,
dead air.

Fig. 3.

chill common to closed

and in all seasons, in all

Dr. P. T. Woods’ improved open-front poultry house.

West elevation plan of timbers
showing posts, sills, plates and rafters. Black squares are plates. W,W,W are windows. Scale on Fig. 2

Cool in summer and warmer and more comfortable
than a closed house in winter.

Better health for the flock at all times.

Better egg yield, with less tendency to be affected
by weather changes.

Better fertility and better chicks from the eggs.

Better returns for the food and care given the flock.

Economical to build, easy to use and every way
practical and satisfactory.

Woods’ Open Front Houses
(Courtesy of American Poultry Journal)

The Woods improved open front poultry house dif-
fers considerably from the plans first published, and is a
much larger house. In essentials it is similar to the first
semi-monitor-top open-air house. Features that experience
has proyed to be non-essentials have been eliminated.
The plans here given are for a colony house for a large
flock on a practical plant. By keeping the proportions
similar the house can be built as a smaller colony build-
ing or as a continuous house. It has been successfully
used as a long house twenty by four hundred feet, with
pens twenty by twenty feet; as a small colony house
eight by twelve feet, eight by fourteen feet and ten by
sixteen feet. The depth of modifications of this house plan
should not be made less than twelve feet for best results.

The large colony house, for
which plans are presented here-
with, is twenty feet wide by twenty
feet deep, four and one-half feet
high in front of low front section
and six feet high at rear of same.
This front section is eight feet
deep; rear section is twelve feet
deep and nine feet high in front,
and five and one-half feet high in
rear. This gives a building with
plenty of head room where needed.
Measurements are from ground
level.

The house will accommodate

150 layers or breeders, and they

GS 6 78

ch)

U
Pes. 1 En

SCALE

Dr. P. T. Woods’ improved open-front poultry house.
Black squares are plates.

Fig. 2.
ing posts, sills, plates and rafters.
this plan for Fig. 3 also.

W is window.

East elevation plan of timbers show-
D is door.

will divide o. k. on the roosts.
Fig. 1 shows ground plan. It

will be noted by compass that the

house faces a little east of south.
This will prove best in most

U al 9
se seare ©” locations. The black squares on

Page Twenty-Six

the ground plan show position of studs. It will be noted
that the house is partly divided by partition from front
to back. This partition is solid matched boards from
floor to roof, from the back wall to the thin lined par-
tition, nine feet six inches from the inner edge of front
sill. This divided roosting section affords better pro-
tection for the roosting fowl in very windy weather.
This solid partition has not been found necessary in
small houses, but with an open front twenty feet wide
it proves effective in stopping strong air currents about
the roosts, when both windows and doors are open as

well as the front. The balance of the partition is only hea Peet Se maT ss pleted buldings Ded Gal be ak

: : . 2 . vanized wire netting, one-fourth inch square mesh. No curtains used in
h neh high, and Tv O pr nt in 2 = 7
eighteen inches high, a serves t event interference any part of the house. Windows kept closed in winter and all wide

of males. No wire is used above this low partition, the open in summer

fowls having access to age whole es Four Toosts, Plans show position of sills, studding, plates, rafters,
each ten feet long, are used on eac fee of full partition door (D) and windows (WW). A strip of paper marked
at rear of house. These are placed two and one-half to correspond with the scale will give dimensions

feet above the floor and fourteen inches apart, center to
center. Two by three inch stuff, with edges slightly
rounded and placed two inch side up, is used for roosts.
No dropping boards are used. Fig. 2 shows the east side
of elevation, plan of posts and timber. Fig. 3 shows
west side elevation of same. Sills rest on posts six
inches above ground level. Posts are set three feet in

in feet.

Fig. 4 shows elevation diagram of complete build-
ing. Note that six light half sash are used for windows.
The open front is covered only with one inch square
mesh, galvanized steel wire netting. If a continuous
house is to be built the colony house serves as plans for

the ground. If desired the sills may be set on a concrete one pen; solid partitions every twenty feet. Wire front in
or stone foundation. Black squares in these elevation a continuous house should be on frame and movable to
plans are the plates. clean house. No curtains are used in any part of house.

Material Required

Twenty short posts.

Four pieces four by six, twen-
ty feet long, for sills.

One piece four by four, twen-
ty feet long, for middle sills.

SS || Five pieces two by three,

ROOSTS a ROOSTS i twenty feet long, for plates.

Fourteen pieces two by three,
two and one-half feet long, for
window frames.

One piece two by three, three
feet long, for door frame.

Seven pieces two by three,
three feet long, for front studs.

Seven pieces two by three,
four feet long, for rear studs.

NollLiLy va

PEN 10x20! PEN /0'X20'

Ten pieces two by three,
seven and one-half feet long,
for studs.

Two pieces two by three,
three feet long, for studs.

Three pieces three by three,
six feet long, for studs.

WOlLILUWd

Three pieces two by three,
seven feet long, for studs.

Three pieces two by three,
four and one-half feet long, for
studs.

Two pieces two by three,
four feet long, for studs.

Eight pieces two by three,
eight and one-half feet long, for

SCALE rafters.
Fig. 1. Dr. P. T. Woods’ improved open-front poultry house. Ground plan drawn to scale. Eight pieces two by three,

A strip of paper marked to correspond with scale and used on plan will give dimensions in feet.

, W are windows. Dis door. Black squares show position of studs on sills. ten feet long, for roosts.

Page Twenty-Seven

Piano Box House Completed

Eight pieces two by four, fourteen fect long, for
rear rafters.

One thousand one hundred square feet lumber for
sides, roof and partition.

Seven six-light half sash for windows.

Twenty running feet of one-quarter inch square
mesh netting, thirty inches wide.

One thousand square feet roofing fabric
for sides and roof.

Nails, hinges, screws, etc.

Windows in semi-monitor top should
be put on with hinges from outside and
made to open outward. Theyare run wide '
open, and are taken off altogether in sum- {
mer.

It is a good plan to provide an inner
wire netting door to use when house door
is left open. This house may be built with
a double wood floor, or with a floor of
earth or sand. If earth or sand is used, fill
in to level of top of sills.

S|

The U. R. Fishel White Plymouth Rocks
as Compared With Other
Strains
LONG POULTRY FARM

Breeders of
White Plymouth Rocks
Six Hundred Breeders Five Thousand Layers

August 5, 1911.

It is with great pleasure that I write in
regards to your strain of White Plymouth
Rocks, for when I started to build this plant
on January 16, 1910, for Mr. Long I decided
to make it one of the most modern and larg-
est poultry plants in the country, for he told
me he had the money, and to build and stock
it with the best in the world, and I did. We
purchased five hundred and sixty head of
breeders from six different breeders of
national reputation, and now that a year has
passed and we have trap-nested the entire lot
honestly and conscientiously, we find that
your birds—your wonderful strain—have laid

over twenty per cent. more eggs than their
closest rivals; also a matter of great gratifica-
tion is the fact that the chicks hatched from
eggs of your strain have more vigor and
vitality, and develop and grow to broiler size
in a shorter period than the others.

We have four hundred trap nests in
operation here and we have pedigreed every
bird, per strain, etc., so with our complete
system of records we know just what each
strain and each bird is doing. We start with
the number of hen on the egg, record the
fertility, toe-mark the chick, then use open
pigeon bands until the permanent Smith
sealed band is riveted on them, when they
are placed in the laying houses.

We averaged eighty-five per cent. of all
fertile eggs, hatched, and we have raised a

fraction better than eighty-seven

per cent. of all chicks hatched, and

; will go into laying quarters with

2 over three thousand five hundred

selected pullets, sold better than

four thousand broilers already, will

£ have several hundred capons for

4 the good livers of this section; total

of eleven thousand five hundred
chicks hatched this season.

We are proud of our plant, and
very proud of our stock, especially
of the Fishel strain. I send you our
booklet, also our egg list, which
shows our winnings at the only two
shows we have made.

While we are going to breed as near the
standard as possible, this is a utility farm.

Please send me your special list of this
season, for we have nothing for sale until
after February, 1912, and we want to show
inquirers your prices on foundation stock.
Iam, Yours very truly,

Walter B. Franklin, Mgr.

‘
:

House Mentioned as No. 3

Page Twenty-Eight

AAA SST

LTT

NO NECESSITY ¥ FAILVRE
in the Poultry Business

-
TT TAA TT
r Hh

OANA |

That ‘‘Fishel Quality” is Stamped on Every Specimen

EVERAL years ago,

$ S when I embarked in the

a poultry business, every-
one claimed that anyone that
went into the “chicken busi-
ness” was weak-minded, as a
failure was sure to be the re-
sult. I am pleased to say that
there is no need of any fail-
ures in the poultry business.
Statistics show that ninety per cent. of peo-
ple that go into the mercantile business make
a failure. This cannot be said of the poultry
business, and if everyone that goes into the
poultry business will work and attend to
business, leaving strong drink, etc., alone,
they will make a success of the business.
Wherever you find a failure in the poultry
business, trace it up, and you will find the
cause to be either lack of business ability,
laziness, drink, or the spending of ten thou-
sand dollars for buildings and one hundred

Page Twenty-Nine

dollars for chickens, and expect the plant to
pay.

Either of these four reasons are the cause
for failure in the poultry business.

Take a man that buys several hundred
dollars’ worth of fowls and spends a few dol-
lars in building, and you will find he is mak-
ing a success of his poultry business right
from the start; but show me a man who has
spent several thousand dollars in buildings,
and when it comes to buying fowls, he buys
about twenty dollars’ worth, and I can show
you a failure in the business.

The hen is the money-maker, and you
must have the chickens to make the poultry
plant pay. Good buildings are all O. K., but
if you spend two thousand in buildings, spend
three thousand in chickens, and your plant
will pay you from the start. There is no
necessity for anyone making a failure of the
poultry business if they stay clear of the pit-
falls mentioned above.

ST

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Page Thirty

iit TTT =<

gto to

BGGS IN WINTBR

them

eet

MMMM S=<

TTT

HE greatest

problem with

everyone is

“fresh eggs” in win-

5)|| ter, and how to se-

cure them. There is no doubt

but what many people who

keep certain varieties of fowls

are compelled to buy their

eggs for winter use. No nec-

essity for this if you have the

right breed of fowls and then

feed them properly. Hens are bred for egg

production just as horses are bred for speed,

beef cattle for large production of beef and

Jersey cattle for larger production of butter
fat.

During the twenty odd years we have
bred White Plymouth Rocks we have never
lost sight of the fact that a hen to be profit-
able must be an egg producer as well as an
exhibition specimen. With this constantly
in mind, we are pleased to say our White
Plymouth Rocks are conceded everywhere
to be the best egg producing fowl there is at
the present time. In fact, two eggs a day
from a single hen has been reported to us
from our customers and quite often in our
own yards have been laid two eggs in a
single day. I am confident if there is ever a
two-egg-a-day hen produced it will be a U.
R. Fishel White Plymouth Rock. After you

have secured a flock
of bred-to-lay fowls
it is your duty to
properly house and
feed them for egg
production. If you buy a }
geared engine and do not I
properly oil and care for same |
it will soon be an ordinary
piece of machinery. Just so
with “egg machines,” as our
White Plymouth Rocks are
called; unless you care for and feed properly
you can not expect good results from them
very long.

Always keep your hens busy. The morn-
ing feed should be a mixed ration, such as is
described in this catalog under the heading
“Poultry Foods,” etc. By scattering this grain
in the litter in the house your hens become
busy as soon as off the roost.

At noon another feed of this scratch or
grain food with what green food you desire
to give them. It is a good plan to keep be-
fore them at all times a hopper of dry mash
as described under the head of “Poultry
Foods.” Twice a week I would suggest the
feeding of a wet mash as described under the
head of “Poultry Foods.” With the Fishel
White Plymouth Rocks as your flock of
fowls, and the above method of feeding, you
are sure to obtain eggs in winter.

Page Thirty-One

ne =
Ow coo

LSAT mu

ele

HIS is a subject that

can be theorized or

treated in a practical

way. The writer never

went much on theory, but

always went after the prac-

tical side with the one aim
of securing results.

There is no doubt but what the people
who never reared a thousand chickens in
their lives can tell you more how to rear
them than the party who has reared thou-
sands of them.

Having spent more than thirty years in
the rearing of poultry both in the natural and
artificial way, I will endeavor, in a brief way,
to tell you how we rear several thousand
birds artificially each year.

We admit we have not attained all the
knowledge that is possible to attain along
this line. We learn something every day and
quite often have we learned some good
things from the amateur poultryman. Some
of our methods may have been used by the
reader and failed, but as a whole, we have
been very successful in the rearing of poultry
artificially.

Some wise poultry raisers have made the
assertion that no strain of fowls can be as
strong and vigorous when reared artificially
as when reared in nature’s way.

I have often noticed that when the arti-
ficially reared Fishel’s White Plymouth Rocks

were in competition with these “Nature’s
way” birds the majority of the ribbons were
hanging on the coops of the artificially reared
birds.

To rear poultry artificially one must
have incubators and brooders, therefore we
explain how the incubators and brooders, as
well as the poultry, is cared for at “Fishelton”
—the largest specialty poultry farm in the
world.

Care of Incubators

To operate incubators successfully one
must have a machine that is worth his time
attending to it. It never pays to buy a cheap
article of any kind and especially an incuba-
tor, for one not only loses the eggs placed in
the machine, but loses three weeks of good
time, therefore the wise thing to do is pur-
chase an incubator that you know is abso-
lutely all right, and you will generally find the
high priced machines the best for all sections.

Start your incubator and run it a few
days at one hundred degrees, then place the
eggs in the machine, doing this in the early
morning so you will have the entire day to
watch the machine, for if ever a machine
goes wrong, it is when first filled, for the
eggs, becoming heated, produce a great
amount of heat, and unless the machine is a
very sensitive one, the temperature is apt to
go too high and ruin your eggs. See that the
temperature gets no higher than one hundred

Page Thirty-Two

Just From the Brooder House

and two and one-half (102%), and run your
machine at that temperature for the first week.
The second week, or until the chicks begin
to hatch, run the machine at one hundred
and three degrees (103), at which time see
that the temperature does not get any higher
than one hundred and two and one-half
(1024).

Turning the Eggs

The eggs should be turned both morning
and evening after the second day; it isa good
plan to mark the eggs and see that every egg
is turned. It is also best to shift position of
eggs in the tray, or machine; that is, place
the eggs that were in corners of machine to
center, as this will equalize heat much better.
Some advocate turning the eggs three times
a day, and I must say if one has the time I
think this a good plan, after the first week of
incubation. When the eggs begin to pip cease
turning them.

Cooling the Eggs

This should be done once a day, in the
evening. The first week we cool the eggs
only while turning them; the second week
they should be cooled from five to ten min-
utes, according to temperature of the room
in which you have the incubator; the third
week, or until the eggs begin to pip, cool at
least fifteen minutes.

We all make the
mistake of not cooling
the eggs long enough.

Moisture

There is no doubt
but what the question
of moisture is one that

Page Thirty-Three

has ruined many a hatch. Too much moist-
ure is as fatal as not enough, and I believe
even more so. If the cellar is very damp I
hardly think any direct moisture to the eggs
is required, but if the incubator is operated
in a room or dry cellar, I would suggest the
placing of a bucket of water under the ma-
chine near the lamp, keeping this here dur-
ing the entire hatch. It is also a good plan
to sprinkle the eggs on the eighteenth day.
I always like to see a little moisture on the
glass of the incubator door when the hatch
is coming off; it generally means a good
hatch.

Testing the Eggs

Eggs should be tested the tenth day.
Testers and instructions are always sent with
all incubators so it is useless for me to go
into details on this subject.

Care of the Lamps

In both incubators and brooders the care
of the lamps is a very important matter.
Many poultry plants have been burned by
carelessness on the part of the person taking
care of the incubators and brooders, all be-
cause the lamps were permitted to become
dirty. I always made it a rule to clean and fill
the lamps in the morning, doing so as soon as
I have finished working with the eggs. One
should never handle eggs for hatching after
having oil on their
hands, unless thorough-
ly washed.

As stated, after the
eggs are all turned, we
fill the lamps, rub off
the wick with a cloth—
never trim a wick—

Section of Brooder Yard at ‘‘Fishelton”’

after you get the desired shape to the wick
you can keep it during the entire hatch by
rubbing the wick instead of trimming. Clean
the top of burner thoroughly, and wipe lamp
clean each morning. By filling lamp in the
morning one has the entire day to watch it
and see that it does not go wrong, for if an
incubator or brooder lamp ever goes wrong
it will be soon after filling.

Use a new wick for every hatch, and it
is a good plan to use a new burner each
season.

Clean the burners thoroughly after every
hatch. Use the best of oil and I am sure you
will never have any cause for lamps going
wrong or fires from incubators or brooders.

The Brooder

Is either a death trap to the little chicks, or
the making of it possible
for you to rear the chicks
after they are hatched.

Never buy a cheap brooder, for why kill
your chicks after spending three weeks’ time
hatching them. Do not keep your chicks
too warm. The first few days the tempera-
ture in the brooder should be held at one
hundred or more, after this, until the end of
the third week, at about eighty degrees. Use
your judgment along this line, for a whole
lot depends on outside weather conditions
and the place in which you have your
brooder.

The one main thing to remember is that
more chicks are killed by being kept too warm
than by being chilled to death.

Many chicks have been reared success-
fully without any heat, by the use of fireless
brooders; also many have been reared by the
placing of a jug of hot water in a box, per-
mitting the chicks to hover around the jug
for the heat required. This is proof enough

they must have plenty of
4 fresh air and not too
much heat.

Page Thirty-Four

/
AVING selected
H or purchased the
birds you intend
to show it behooves you
to have your birds (when
placed before the critical eye
I of the judge and in competi-
tion with the best there is of
this wariety in your section)
\ in the very pink of condition.
A few days before the show
I would select the birds I de-
sire to exhibit, place them singly in nice ex-
hibition coops. By doing this you get the
birds accustomed to being cooped and they
become tame and appear in much better
style for the judge. Take each bird and go
over it carefully, plucking out all feathers
that may be soiled or stained, or any feathers
that may have flecks on them. All white
fowls show black flecking in some feathers,

and these must be pluck-
ed before the bird is ex-
hibited. Wash the shanks
and feet of the bird with
a toothbrush, using a
wooden toothpick to remove }

the dirt that has accumulated |

under the scale. Be careful

not to make the scale sore or

bleed. Two or three days be-

fore the show prepare to, and

wash the birds. See that your

coops are clean and well bedded with shav-
ings; secure four tubs, one tub use for wash-
ing, two tubs for rinsing, and one tub for
blueing. Have the water lukewarm and use
Ivory soap. I have tried nearly every make
of soap, but Ivory has proven best of all. (I
get nothing from the manufacturers for this
recommendation.) Have the tub about half
full of water. Wet the fowl thoroughly be-

Section of Brooder Yard at ‘‘Fishelton”’

Page Thirty-Five

In Show Room Condition

fore you apply any soap. I use a soft sponge
in the wash tub and also in both rinsing tubs.
Soap the bird well, being careful to begin at
the head, washing hackle and head first, back
next, tail next, wings next, breast, and then
rear fluff. Always rub with the feather. Do
not be afraid to get the dirt out. Use soap
and rub until the plumage is white. After
the bird is washed hold it out of the water
and get all the water and soap out of the
plumage you can, then place in tub number
two and rinse thoroughly, seeing that the
water goes through every feather; after rins-
ing thoroughly in tub number two place the
bird in tub number three, where the same
rinsing process is gone over. You must get
all the soap out of the plumage or your work
is all for naught. Get all water possible out
of plumage, then dip in tub number four
which contains the blueing, or bleaching
water. Make this about the same blue color
as is used in blueing clothes. Set the bird on
a barrel or table on a clean towel and let
drain for a few moments and then place the
bird in a coop, allowing it to dry slowly.
Have your room in which you wash reason-
ably warm, not too hot, for if too hot the
plumage will curl. If you have not been

afraid to work, your birds should be washed
clean and look beautiful. When you coop
them to ship to the show powder them
thoroughly with corn starch, which will assist
in keeping the plumage clean. Watch your
birds carefully after being washed for they
are apt to take cold. After you blue them
and before placing in the coop to dry, give
each bird two Star Poultry Tablets, which will
prevent their catching cold.

When you enter your birds for competi-
tion do so with the firm intention of being
satisfied with the judge’s decision. Never
find fault with the judge’s work. If you are
not sportsman enough to take defeat good-
naturedly never show your birds. My advice
to all is “show,” for more can be learned in
the showroom than anywhere else, but be
game enough to take your medicine like a
man if the other fellow wins over you. Just
ask the judge to show you why the other bird
was better and then make up your mind to
come again next year and “clean the platter.”

While conditioning your show birds feed
nothing but whole corn or cracked corn, as
this is best to keep the birds’ bowels in proper
condition.

Page Thirty-Six

“THE BEST IN TAE, WORLD”

WINNINGS THAT MADE, V-R:FISHELS
eine WORE OF TAE TITLE—

EVER in the history of poultry
breeding has any breeder of
one variety of fowls won as

many prizes in different shows and
under different judges as have we on
the noted U. R. Fishel White Plym-
outh Rocks. Proud of this record? Certainly, I am
proud of it, for it proves I know how to breed them
better each year, and also proves that the blood lines
behind our White Plymouth Rocks make them worth
more to you than any other strain. I could fill this
catalog with winnings made by birds I have sold, but I
feel that the winnings of birds that I have sold belong

to the parties buying the birds, but I
will say that winners at New York,
Boston, Atlanta, Charleston, New
Orleans, Buffalo, Chicago, Cleveland,
Cincinnati, Louisville, Detroit, Los
Angeles, Columbus, St. Louis, Kansas
City, Denver, Topeka, Spokane, Portland, Dallas, Nash-
ville, Lincoln, Springfield, Worcester, Brocton, Hagers-
town, Syracuse, Great Crystal Palace and Dairy Shows,
England, Toronto, Guelph, etc., etc.; in fact there is
not a poultry exhibition of note any more but at which
the U. R. Fishel White Plymouth Rocks win the ma-
jority of the prizes in the White Plymouth Rock classes.

Your Order Has My Personal Attention

Page Thirty-Seven

This great record, with our own winnings, surely con-
vinces you that the U. R. Fishel White Plymouth Rocks
are ‘‘the Best in the World.”’

Our Latest Triumph

Some of our competitors in the east had
been telling quite a few of our customers in
the eastern states that Fishel was afraid to
show east, inasmuch as he did not have
quality enough in his White Rocks to com-
pete with eastern birds. This has been
written and told me for several years, and I
paid no attention to it whatever, inasmuch
as I knew I had been supplying winners for
a great many of the best eastern shows.
Feeling that I should give my eastern cus-
tomers an opportunity to see just what we
had in White Rocks, I decided to show at
the great Hagerstown, Md., Fair, 1910, the largest poultry
exhibition held in the United States. The result was
our White Plymouth Rocks won First and Second Cock,
First and Fifth Hen, First and Third Cockerel, First
Pullet, First and Second Pen, Silver Cup Special for
best display, Silver Cup Special for best Plymouth Rock

in show—over four hundred Plymouth Rocks shown,

Grand Champion Medal for Best Cock in entire show,

Grand Champion Medal for Best Pullet in entire show.
Think of this winning with the best
there was in White Rocks in the east,
and in a show of nearly seven thousand
birds. Since this great winning we have
not heard anyone saying that Fishel is afraid
to show east. Summing it all up, blood
lines will tell, and when you buy our White
Rocks you secure blood lines no other
breeder can give you.

Indiana State Fair, 1909. Every prize
but one. First and second cock; first, sec-
ond and third hen; first, second and third
cockerel; first, second and third pullet; first,
second and third pen. Our exhibit was the
attraction of the poultry department. Our
first prize pen conceded to be the best pen
of White Rocks ever exhibited.

At Illinois State Fair, 1908. A poultry exhibition
of three thousand birds, and competition the very hot-
test. The first, second and third prize cock; first, sec-
ond and third prize hen; first, second and third prize
cockerel; first, second and third prize pullet; first and sec-
ond prize pen was U. R. Fishel’s White Plymouth Rocks.

A Few Trophies Won by “The Best in the World’? White Plymouth Rocks

Page Thirty-Eight

Great Indiana State Fair, 1907. At this, one of the
greatest fall poultry exhibitions, our White Plymouth
Rocks won—cock, second and third; hen, second and
third; cockerel, first, second and third; pullet, first,
second and third; pen, first and second.

Tennessee State Fair, 1906. Nashville, Tenn.,
October 8-15, 1906. In a very strong class of eighty-
three White Plymouth Rocks, the very best of this va-
riety in the south, my birds won first, second and third
prize cock; first and second prize hen; first, second and
third prize cockerel; first and second prize pullet (the
third prize pullet was hatched from eggs from a $15.00
trio of birds I sold the last season); first and second
prize breeding pen; Mr. F. J. Marshall, judge. This
was the largest fall poultry exhibition ever held in the
south, so you realize it took quality to win.

At the Indiana State Fair, 1906, at Indianapolis,
Indiana, September 9-14, the U. R. Fishel White Plym-
outh Rocks made a clean sweep, winning first, second
and third prize cock; first, second and third prize hen;
first, second and third prize cockerel; first, second and
third prize pullet; first, second and third prize breeding
pen. Had there been any more prizes offered we surely
would have won them. Mr. Frank Shaw, judge. My
exhibit at this, the greatest of all fall shows, was pro-
nounced by poultry judges and breeders to be the best
exhibit of White Plymouth Rocks ever shown by any-
one.

At Indianapolis, Ind., February 5-10, 1906, one of
the largest winter poultry shows held in the United
States, we had on exhibition thirty-seven White Plym-
outh Rocks, winning, with Mr. W. C. Pierce, judge,
first, second, third, fourth and fifth prize cock; first,
second, third and fifth prize hen; first, second, third
and fifth prize cockerel; first, second, third and fourth
prize pullet; first and second prize breeding pen; silver
cup, special, for best display, all varieties competing;
silver cup for best exhibit White Plymouth Rocks; sil-
ver cup for best hen; silver cup for best cock; silver
cup for best cockerel; silver cup for best pullet; Ivory
Soap silver cup, special, for whitest fowl in the show.

At the Great American Poultry Association
Meeting Show, Cincinnati, Ohio, January 16-20, 1906,
in competition with the very best White Plymouth
Rocks, we won first, second, third, fourth and fifth
prize cock (note we won every prize offered on cock
birds at two leading winter shows in 1906); first prize
hen; second, fourth and fifth prize cockerel; first, sec-
ond and fifth prize pullet; first, second, fourth and fifth
prize breeding pen; silver cup, special, for best display;
Ivory Soap silver cup, special, for whitest fowl in the

Page Thirty-Nine

show, and eleven other special prizes. The above win-
nings in a class of one hundred and forty White Rocks.

At the Illinois State Fair, Springfield, Ill., October,
1905, justly called the ‘greatest fair on earth,” we found
a class of one hundred and thirty-four White Plymouth
Rocks. Our winnings, with Mr. Fred Shellabarger,
judge, were first, second and third prize cock; first, sec-
ond and third prize hen; first, second and third prize
cockerel; first, second and third prize pullet; first, sec-
ond and third prize breeding pen; also special prize for
best hen in American class, winning over the winners
at several large fall shows.

At the Great Louisiana Purchase Exposition, St.
Louis World’s Fair, 1904, the largest poultry exhibition
ever held in the world, there being on exhibition over
ten thousand fowls, the White Plymouth Rock class fill-
ing one very large building alone. The very best birds
of this variety from the east, north, south, west and cen-
tral states were on exhibition; in fact no stone had been
left unturned or any good White Plymouth Rocks left

at home that could be bought by the White Plymouth
Rock breeders the United States over, their one aim being
to wrest from the U. R. Fishel White Plymouth Rocks
the claim of ‘“‘the best in the world.”’ With all their
efforts, my White Plymouth Rocks won the most coy-
eted prize of this great world’s fair, viz: special first
prize for best display. Most anyone can win a few
minor prizes, but when one wins special for best display,
it proves the excellent quality of his entire exhibit. In
addition to this grand special, the U. R. Fishel White
Plymouth Rocks won first, third and sixth prize hen;
second, fourth, sixth and seventh prize cock; fourth

prize cockerel; second, fifth and seventh prize breeding
pen, and six special prizes, being double the amount of
prizes won by any other White Plymouth Rock exhib-
itor.

At Indianapolis, Indiana, Feb. 8-12, 1904. First,
second, fourth and fifth cock; first, second and fourth
hen; first, second and fourth cockerel; first, second,
fourth and fifth pullet; first, third, fourth and fifth
breeding pen; special for best exhibit American class;
special best display White Plymouth Rocks; special best
display all breeds.

At the Great American Poultry Association
Show, Indianapolis, Indiana, September 14-18, 1903, one
of the largest fall shows ever held, the Fishel White
Rocks won first, second and third cock; first, second
and third hen; first, second and third cockerel; first
and second pullet; first, second and third breeding pen.
Losing one third prize out of a possible fifteen offered.

At the Indiana State Show, 1902, one of the larg-
est displays ever held (2,230 birds), and the best lot of
birds ever brought together in the west at a fall show,
my birds again proved their superiority by winning first,
second and third cock; first and third hen; first and
third cockerel; first and second pullet; first, second and
third breeding pen.

Chicago Show. One of the greatest records ever
made by a White Plymouth Rock breeder was made by
my birds at the great Chicago show in January, 1901.
This was the greatest show ever held, bringing together
the cream of the poultry world. Fishel’s White Plym-
outh Rocks made the wonderful record, winning as
follows: First, second and third cock; first, second and
third cockerel; second
and fourth and fifth hen;
first, second and third
pullet; first, second and
third breeding pen. Win-
ning every first prize but
one. Also winning the
American Poultry Asso-
ciation cup for best two
cocks, two cockerels,two
hens, two pullets — all
American breeds com-
peting. The Rigg chal-
lenge cup for the best

display in American class. Gold special for best display
Plymouth Rocks. Gold special for best display of all
breeds. Gold special for best White Rock cock. Gold
special for best White Rock pullet. Gold special for
best White Rock cockerel. Gold special for best dis-
play White Plymouth Rocks and the American White
Plymouth Rock Club special. This record alone surely
proves my White Plymouth Rocks to be the best in the
world.

They Win East. Not being satisfied with my birds
winning the majority of the prizes at the leading shows
of the west and south, I decided to go east to the leading
and greatest shows of the east, viz: the great New York
State Fair, 1900. It was the same old story, winning first
and second cock; first pullet; first and second breeding
pen; second cockerel; second hen. These winnings
after traveling over eight hundred miles. No matter
where the Fishel White Rocks are shown, they win.

Indiana State Fair, 1898. Fishel’s White Plymouth
Rocks, at the Indiana State Fair, Indianapolis, 1898, won
first cock; first hen; first cockerel: first breeding pen;
second pullet.

Great Chicago Joint Show, 1899. At the great
Chicago joint show, 1899, first and third cockerel; first

breeding pen; the American White Plymouth Rock
Club cup, the most coveted White Rock prize offered
that season.

Great St. Louis, Mo., Fair, 1899. At the great St.
Louis, Mo., Fair in 1899, my birds won first and second
cock; first and second hen; first and second cockerel;
first and second pullet;
first and second breeding
pen. A clean sweep.
Winning every White
Rock prize offered. A
record never equalled by
any other White Plym-
outh Rock breeder in
the world.

Fanciers’ Association
of Indianapolis, Ind.,
1899. At the joint show
of the Fanciers’ Associa-
tion of Indianapolis, Ind.,

Page Forty

December 11-16, 1899, Fishel’s
White Plymouth Rocks again
proved themselves, and beyond
all doubt, that they are the best
in the world, winning thirteen
regular prizes out of a possible
nineteen; or, in other words,
my White Rocks won more
than twice as many prizes as all
the exhibitors together. The
competition was strong, as
every breeder of any note in the west was there. They
also won special for trio; best display of White Plym-
outh Rocks; best hen; best display of all varieties
competing; best pullet in the show, etc.

The Best In The World

This has been our trade-mark, so to speak, ever
since we began breeding White Plymouth Rocks, and I
believe our winnings in most all the large poultry ex-
hibitions in all sections and under all judges has proven
that our claim of ‘““The Best In The World”’ for our
White Plymouth Rocks is well founded.
In fact, no other breeder of White Plymouth
Rocks has ever anyways near approached
the record made by our birds.

The following letters from some of the
most noted poultry judges, as used in my
last catalog, are worthy of repetition here,
and we are pleased to give them as follows:

Indianapolis, Ind.
Mr. U. R. Fishel, Hope, Ind.

Dear Sir and Friend: WhenI look back to the
time when you first became interested in White Plym-
outh Rocks, and compare the best of that breed as
they were then with the best in the world as bred by
you today, I feel that it is only fair to you to say that
you as an individual have done more to encourage
the breeding of high-class exhibition and utility poul-
try than any other one man, living or dead. By your
hard work, painstaking methods and careful attention
to every detail in the care of your business, and the building up of
your poultry farm, you have erected a monument to fancy poultry
that was never equaled in America or Europe. The White Plymouth
Rock breeders owe more to you than all else combined for bringing
this worthy variety to its present high standard of perfection, while
every poultryman, no matter where located or what variety they
may be interested in, cannot help but appreciate your efforts in
demonstrating to the world that standard-bred poultry, under proper
management of any kind, can be bred in any number and be made
to pay the highest dividends of any legitimate business.

May “The Best in the World” ever be your trade-mark, and
while the greatest specialty poultry farm in the world remains under
your management we may expect to see just such quality in White
Plymouth Rocks as made your phenomenal winnings at Indianapolis
and Nashville, Tennessee, in September and October of this year

ossible. Success to you and Mrs. Fishel, who have given us
‘Fishelton,”’ the largest specialty poultry farm in the world.

Yours respectfully,
Cc ie aes

Owatonna, Minn.
Mr. U. R. Fishel, Hope, Ind.

My Dear Sir: I wish to express to you the pleasure it gave me
to visit “Fishelton,”’ your White Plymouth Rock poultry farm, a few
weeks ago, and to thank your good wife and yourself for the hos-
pitality extended me on that visit. I have handled many Fishel
White Plymouth Rocks at our western poultry shows, and have
always admired them for their true Plymouth Rock type and beauti-
ful white plumage. My visit to your farm has only increased my
good opinion concerning them. There are no doubt many good
White Rock breeders in the United States, but I am certain that at
no other place can so many “good birds” be found as are “at home”
on your beautiful farm. They were Plymouth Rocks in shape, and
certainly white in color. All hardy, vigorous birds. I found *‘Fish-
elton” the largest specialty poultry farm in the world, to be a practi-
cal, ideal poulty farm, and the White Plymouth Rock fanciers are to
be congratulated upon haying a fancier so devoted to the advance-

Page Forty-One

ment of the interests of the White Plymouth Rocks, and also so suc-
cessful in doing it. The success of “Fishelton’? shows what an
energetic, enthusiastic fancier may do when applying business prin-
ciples to the management of a poultry plant.
Wishing you continued success in your work, I beg to remain,
Yours truly,

OG Zope ha

Mr. U. R. Fishel, Hope, Ind.

My Dear Sir and Friend: I have had the pleasure of visiting
“Fishelton,’’ your poultry farm, several times during the last ten
years, my last visit being about a month ago. It always seems to me
like going to my home, as Mrs. Fishel and yourself make it so pleas-
ant for one, and I know I am always welcome. It is a great inspira-
tion to me and a help in my work to see and study the White Plym-
outh Rocks that you produce on your farm, as they come so near
standard perfection. As you know, I have handled your noted
White Plymouth Rocks in many of our best poultry shows, and I
must say the great improvement you have made from season to sea-
son is marvelous. The Fishel quality is so well stamped on every
Pug you breed that I can usually recognize them whereyer I handle
them.

Wishing you continued success, I am

Yours very respectfully,

Jd. 7. Xa.

Atlanta, Ga.
Mr. U. R. Fishel, Hope, Ind.

Dear Sir: I am sorry I have never had the pleasure to visit your
poultry plant, but it fell to my lot to handle the hen and pullet classes
of White Plymouth Rocks at the great St. Louis World’s Fair, where
your birds won in very strongest classes of White Plymouth Rock
females ever gotten together in the world, first, third
and sixth prize hens. JI also had the privilege of judg-
ing the White Plymouth Rock class at the Tennessee
State Fair, Nashville, Tenn., October, 1906, and must
say the great improvement you haye made in your
White Plymouth Rocks in two years is wonderful.
So near the standard requirements do the U. R. Fishel
White Plymouth Rocks attain that it seems almost
like placing the awards on the standard models them-
selves. Your exhibits at the Tennessee state fair were
very typical Plymouth Rocks; not a Wyandotte type
in the lot.

I beg to remain, Yours truly,

Indianapolis, Ind.
Mr. U. R. Fishel, Hope, Ind.

My Dear Fishel: I wish to congratulate you on
the excellent quality of your exhibit of White Plym-
outh Rocks at the recent Indiana state fair, Septem-
ber, 1906. I have had the pleasure several times each
year for the past seven years of visiting “Fishelton,”’ your noted
poultry farm, and it is wonderful what great improvement you have
made in your White Plymouth Rocks in so short a time. I must say
many of your birds conform with the standard description of this
breed much better than the standard illustration as used in the last
standard. I had the pleasure of placing the prizes on the White Plym-
outh Rock class at the great Indianapolis show, February, 1906,
where you sold one bird for $800, and seven White Rocks for $1,750,
the highest price ever paid for seven White Plymouth Rocks. At
this exhibition your birds won every first and second prize and many
other minor prizes, if | remember right. Besides handling your own
exhibits at various shows, I have handled Fishel-bred White Plym-
outh Rocks in many poultry shows throughout the United States,
and must say their excellent quality can be readily seen wherever |
find them.

Wishing you continued success, I am
Your friend,

SAC

West Liberty, Ia.
Mr. U. R. Fishel, Hope, Ind.

Dear Sir: If I remember right, the
White Plymouth Rock class at the
St. LouisWorld’s Fair numbered some-
thing over four hundred birds, and
was by far the largest show of White
Plymouth Rocks ever held in the
world. It fell upon me to judge the
male classes of White Plymouth
Rocks as well as breeding pens, and I
found so many high cl birds in this
large class that it took careful study to
get the ribbons placed right. If I re-
member right, yourexhibit woneleven
regular and six special prizes, being
more than double the amount of prizes
won by any other White Plymouth
Rock exhibitor. It is needless to say

irst Prize and Grand Champion Cock.

st Prize Hen. First Prize Cockerel.

First Prize and Grand Champion Pullet.
Great Hagerstown, Md., Fair, 1910

Page Forty-Two

it took quality to make this winning.
In the fall, 1905, one year after the
world’s fair show, I had the pleasure
of handling your birds at the Illinois
State Fair, the greatest fair on earth,
held at Springfield, Ill., and must say
your exhibit at this State Fair was
superior to your exhibit at the world’s
fair. The great improvement you
made in the quality of your birds in
the one year was wonderful. I was
compelled to place every prize offered
on your birds. Very truly,

AN Bibles barge!

Toledo, O.
Mr. U. R. Fishel, Hope, Ind.

My Dear Sir: It fell to me to judge the White Plymouth Rock
class at the A. P. A. show at Cincinnati, O., January, 1906, and I can
truthfully say it was the largest and best class of White Plymouth
Rocks I ever handled. After the awards were made and the cata-
logs issued I was surprised to see that U. R. Fishel, of the “Best in
the World”’ fame, had won all five prizes on cock birds, as well as
all the first prizes except one. His first prize hen being “Mary E.”’
Also winning the silver cup for whitest fowl in the show, her nearest
competitor being the first prize White Rock cock bird, which I
understand was one of hersons. This hen, while being one of the
whitest birds I have ever handled, is also one of the best shaped birds
I have ever handled, is also one of the best shaped Rocks I ever saw,
and after seeing her and the balance of Mr. Fishel’s exhibit one could
easily understand why the claim “The Best in the World.”

Fb bhypherk.

Crawfordsville, Ind.
Mr. U. R. Fishel, Hope, Ind.

Dear Sir and Friend: It has been my pleasure to
visit your poultry farm and handle your noted White
Plymouth Rocks in some of the leading poultry exhibi-
tions, and I must say the great improvement you have
made in the development of the White Plymouth Rocks
is without an equal in poultry history. I had the pleas-
ure of looking at your exhibit at the 1906 Indiana State
Fair, and I must say I never saw as many strictly high
class White Plymouth Rocks shown by one breeder.

I beg to remain Your friend,

110 Acres of White Plymouth Rocks

Not Alone the Best, but the Largest White
Plymouth Rock Farm in the World

Seeing is believing, and in no other way can one get a correct
idea of the magnitude of U. R. Fishel’s White Plymouth Rock farm.
I have visited poultry farms in all parts of the country, have inspect-
ed the big plants in many states, and have studied carefully the
quality of the birds to be found on them, but at no time or place has
any corporation, company or individual ever shown me such quality
or quantity as this veteran White Plymouth Rock breeder did on
November 20, 1905. Of the 120 acres devoted to poultry, Mr. Fishel
has just 110 acres of White Plymouth Rocks, not imaginary, but real
110 acres of ground absolutely covered with White Plymouth Rocks,
not crowded in dirty quarters and small yards, but housed in first-
class buildings that are kept as clean as many residences, and with
stfficient yard room to keep the stock in perfect health and allow of
proper development.

No one is damaged by truthful statements; in fact everyone is
benefited, and if any White Plymouth Rock breeder in this country
or abroad has the right to the trade mark “The Best in the World,”
U.R. Fishel is that man. If there is a breeder living that can dupli-
cate this farm in quality and quantity, I am willing to go any distance
to see it and tell our readers about it, but until some one can do this,
then it is up to every White Plymouth Rock breeder in this country
to take off his hat to the man who has made this one of the most
popular breeds in the world today. A man who has built up a busi-
ness where his sales annually surpass that of any thoroughbred poul-
try farm in this country or Europe. Not to the White Plymouth
Rock Club, but to U. R. Fishel, of Hope, Ind., is due the credit of
this breed’s popularity. He has that everlasting push and enterprise
that is lacking in many breeders, but this alone is not responsible,
but to the thousands of magnificent specimens bred by him that have
won prizes in all parts of the world is due credit for bringing this
breed up to its high standard both as an exhibition and_utility fowl.

Just think of it—six thousand birds on his farm November 20,
and over four thousand of them on the farms of his neighbors that
must be received by him before January 1, 1906. More birds of one
variety owned by one man than was ever shown, all breeds com-
bined, at any one exhibition in America. More show birds and bet-
ter ones than were shown by all the White Rock breeders at the

Page Forty-Three

great St. Louis World’s Fair. A broad statement, but absolutely true.
Just think of six thousand birds and not a sick one in the lot; six
thousand White Plymouth Rocks, and just a single one that showed
signs of brassiness in plumage, and that one doomed to die the fol-
lowing Sunday; six thousand birds and just four cripples and their
only deformity a crooked toe; a farm where thirty-five cock birds,
one hundred and twenty-five cockerels, one hundred and fifty hens
and at least two hundred pullets could be selected that would hon-
ashy) score under our hardest cutting judges ninety-five points or
etter.

I realize fully how broad these statements are, but if any reader
of the Inland is in doubt about it, do as I have done, go and see it
yourself and be convinced. No matter what variety you breed, you
will get pointers at Hope that will help you in your business. Here
are poultry plants that are run right, where you see things that puts
the hen fever in your blood; houses cleaned every day and always
in ship shape; thousands of birds that show a distinct type: White
Rocks with low combs, correct length of back and body, short, well
spread tails and color so white they actually glisten in the sunlight.

It has been something over two years since IJ visited this farm.
Before and during that time Mr. U. R. Fishel has made at least a
forty per cent improvement in the quality of stock bred by him; in
fact you would have to get a search warrant to find a poor specimen
of his breeding. In fact, U. R. Fishel, in our candid opinion, has

‘The Best in the World.”
THEO. HEWES.

Inland Poultry Journal.

Pringlesdale, Nfld., August 19, 1911.
Mr. U. R. Fishel, Esq., Hope, Ind.

Dear Mr. Fishel: The birds reached me on December 20, 1910,
and I got my first eggs January 10. By the end of the month I had
four of the ten birds laying, and from February 1 until well on in
May I used to get from four to seven eggs per day. A pretty good
average, I think you will admit, considering that we had an exceed-
ingly severe winter, with the mercury in the vicinity of zero for
most of the nights of February. I am sure I was wise in my choice
when I decided to import some of U. R. Fishel’s “‘Best in the World
White Plymouth Rocks.”

Yours very respectfully,

MR. PAUL A. WINTER.

California.
Mr. U. R. Fishel, Hope, Ind.

Dear Sir: Last fall a year ago J bought from you five
pullets and a cockerel and must say they are what you
claim, “The Best in the World.”” I have five other kinds.
but they are nothing like yours for laying. There are
several different strains around here, but there is noth-
inerthat can compare with yours for laying and show

irds.
Yours respectfully,
S. E. GROSS.

Mississippi.
Mr. U. R. Fishel, Hope, Ind.
Dear Sir: My chickens bought of you arrived

safely today, and I hasten to thank you for your
promptness in handling my order, but most of all for the
chickens. I think you can more truthfully handle the motto “The
Best in the World” than any other breeder of chickens I ever knew,
and think my pen is as good as can possibly be gotten together for
the money. I think the White Rocks the greatest chickens bred to-
day, and am very much elated to get such a good pen to start with,
as these are the first I have ever owned, and I shall immediately
proceed to get rid of my other stock and start to beat “‘The Best in
the World.”
Yours very truly,

Cc. A. STANCILL.

Considering the great record made by our birds in
the strongest of competition and the opinion of the
poultry press and judges, it seems our claim to the trade
mark ‘‘The Best in the World”’ is well founded.

HIS, the great-
est of all ages,
is an age of
Specialists,
and the great
progress made
in all lines that are specialized is proof
enough that the specialist is more successful
in his work than he who does not specialize
his work or concentrate his entire efforts to
one line of work.
If you want the very best of information
in any way, you consult a specialist, then why
not, if you want the very best there is in

|
l
poultry, go to the specialty
breeder and “secure it.” We |
all know the breeder of fancy |
poultry who rears different va-
rieties cannot give the blood
lines or the individual qualli-
ties that the specialty breeder can give you.
You generally find the breeder of several
varieties buying a new flock every few sea-
sons to keep up the vitality and quality of his
birds. He also generally buys his exibition
birds of some specialty breeder, so summing
it all up, it pays one to always buy of the
“Specialist.”

Section of Brooder Yard at ‘‘Fishelton”’

Page Forty-Four

O ONE who has thoroughly investiga-

ted all breeds of poultry it would be
unnecessary to write why the White
Plymouth Rocks are superior to all other
breeds, for it takes but a few months for a
flock of White Plymouth Rocks to convince
anyone of their superiority. You may ask in
what way are White Plymouth Rocks su-
perior to other varieties. I would say in
every way. As a fowl for an ornament on
your lawn or farm there is no breed to com-
pare with them, as their large size, beautiful
white plumage, rich yellow shanks and bright

red face and combs, together with their up-
right, stylish, attractive appearance make
them a fowl admired by everyone. They
seem to have something in their general
make-up that no other fowl possesses. Their
superiority over all other breeds shows up to
greater advantage when one compares them
with other breeds in a utility way, that is, as
egg producers orasa table fowl. We all want
a breed of fowls that has something besides

SVPERIORILY% WAITE PISMOVTA ROCKS

Over all other Breeds

its beauty to commend it, and I have always
contended that a breed of fowls weak on
egg production was not profitable. The
White Plymouth Rocks have been so care-
fully bred for egg production that in most all
tests by experimental stations and private
parties as to what breed produces the most
eggs, the White Plymouth Rocks have al-
ways far excelled all other breeds in egg pro-
duction. As a table fowl, really there is no
breed to compare with them. Take their
long bodies, full, round breasts, together with
their rich yellow shank and skin, and add to

this the fine grained flesh of the White Rocks
and you have a table fowl that no breed can
compare with. Lay down side by side a car-
cass of White Plymouth Rock with its rich
yellow legs and full, round breast and long
body, and also a carcass of any breed with a
pale, faded out, flesh-colored or white shank
and skin, a short body, and you will readily
see how far superior the White Plymouth
Rock is to any other breed as a table fowl.

Section of Brooder Yard, Looking East.

Page Forty-Five

Selected Breeders

Cocks, - - - - - $8,
Hens, - - - - =
Cockerels, - - - $5, $8,
Pullets, - - = = =

$10, $15, $20, $25, $35, $50 =a
$5, $8, $10, $12, $15, $20 =
$10, $15, $20, $25, $35, $40
$5, $8, $10, $12, $15, $20 =

Breeding Pens, five females and one male, $25, $35, $50, $70, $100

Trios, = = = = 2 -

HEN we sell you Selected
\\ Breeders we give you the
very best obtainable in White

Plymouth Rocks. Our Select Breed-
ers are birds that have been bred in
line for twenty odd years. They are all reared on free
farm range, giving them strength and vitality which so
many small yard-reared birds are deficient in. When
you buy a breeding bird you want something that will

3 2 $15, $20, $25, $35

give you good results. You also want

birds that will produce for you strong,

vigorous chicks. So, summing it all

up, when you buy Selected Breeders

of the U. R. Fishel White Plymouth

Rocks you secure blood lines no other breeder can give
you. Stength and vitality no other breeder can give you.
More quality for your money than any other White
Rock breeder will give you for double the price.

Your Correspondence Receives My Personal and Careful Attention

Page Forty-Six

Utility Birds—Fishel’s High Geared
Eggs Machines

Cocks, - - - - - - - - $3 and $5
Cockerels, - - - - - - - $2 and $3
Hens and Pullets, each, - - - - $3
Utility Flocks, five females and one male, $15 and $20

Ten females and one male, = - = $30
Twelve Females and one male : : - $35
Twenty-six females and two males, - - $75
Fifty-two females and four males, - - $150

One hundred and twelve females and eight males, $300

Utility Flocks

I am often asked: ‘“‘What are your utility birds?’’
They are line-bred Fishel White Plymouth Rocks, pro-
duced from the same breeding as our very best birds. I
now hear you ask, why then call them utility birds? I
will explain. When a bird is not of the correct type or
shape to be readily recognized in a breeder’s yard asa
true Fishel White Plymouth Rock, it is considered by
us to be a utility bird. Bad combs, off-colored shanks,
or color, etc. All these defects, when they appear on a
bird, stamp it as a utility fowl. Some breeders sell them
as breeders, but when a fowl leaves ‘‘Fishelton” as a
selected breeder, it must be such in quality as well as
name. So, summing it all up, our utility fowls are as
well bred as any bird on the farm, and are sure to pro-
duce for you some high class specimens, for the ‘‘blood
lines” are behind them. If you want eggs all the time,
if you want the very best table fowl ever produced, buy
the U. R. Fishel Utility White Plymouth Rocks.

General Description of Birds as Priced
on Preceding Page

COCK BIRDS

$8.00—A cock bird of good size, good shape, and
white; in fact a bird that is good enough to breed you
some very choice stock.

$10.00—A very stylish, upright, attractive bird,
good size, good comb, good broad, full breast, white;
a bird good enough for most any breeding yard, and
will sure breed you some excellent birds.

$15.00—For this price I will select you a cock bird
of good size, good comb, good broad, full breast, white;
a bird good enough for most any breeding yard and one
that is good enough for any show room.

$20.00—A very fine, stylish, attractive cock bird,
excellent bird in every way, a bird good enough to
throw you some very high class chicks; one that will
sure breed you some winners.

$25.00—The best is always the cheapest, and as the
male is half the flock, it pays to buy a good bird. At
this price I will send you a cock bird that is simply
good in every section, a bird you will be proud to own,
and one that will pay you better than any investment of
this amount you ever made.

Page Forty-Seven

Fishel White Plymouth Rocks
have Vigor and Strength

$35.00—Will buy you a cock bird of the very type
so much sought for as a breeder or exhibition bird.
Broad back, good length to back, full, broad breast and
good low comb, absolutely white, and a bird chuck full
of vigor. A bird that I consider an ideal male breeding
bird; also a bird good enough to show, and you can
feel assured that he will be among the winners.

$50.00—For this price I will send you a bird that is
what we call an exceptionally fine bird in every way.
A bird good enough to grace any show room, and a
bird that has been used in my yard as a breeder last
season and found to be O. K. This priced cock bird is
of that beautiful type and make-up that has made the U.
R. Fishel White Plymouth Rocks THE BEST IN THE
WORLD. No one has ever found fault with a Fishel
bird of this value.

COCKERELS

$5.00—For this money I will select you a bird of
good color, good comb, a very stylish, attractive fellow
and one that will give you good results as a breeder.

$8.00—This amount will secure you an excellent
breeding bird, fine in comb section, elegant shape, a
very attractive bird in every way. He is a bird that will
give to his progeny those essential qualities that have
make the U. R. Fishel White Plymouth Rocks famous
the world over.

Pix Syn i $10.00—An extra fine bird will be selected for you

SaaS —-— ’ at this price; a good bird in every section, good comb,
good back and tail;a bird that is bred in the purple, and
one that will produce for you some very high-class
specimens.

$15.00—For this money I will select you a cockerel
bred from my very best matings; a bird of good size, full
breast, good comb, an ideal specimen in body shape, a
bird good enough to show, yet it is not what we call
an exhibition bird. This bird, if properly cared for,
will mature into a cock bird that will be extra fine. I
}2] never fail to more than please those who order a cock-

erel of this value.

} $20.00—For this money you can secure a very fine
} cockerel in every section; in fact, a bird so good in all
12] sections that it is folly to try to describe, and all that I
| can say is that you will be more than pleased with a
bird of this quality.

$25.00—For this price I can select a cockerel good
enough to show anywhere; fine comb, full, broad
breast, long, deep body, low tail nicely set on; in fact,
a cockerel of the very best quality every way.

Sturdy, Healthy, Farm-Reared $35.00—In our cockerels of this quality we place
g and ship a bird that in most small shows can win
out nicely. This bird is of the true Fishel type that
never fails to win. He is white, with good comb,
splendid back shape, good tail and rich yellow shanks.
Good eye.

Page Forty-light

$40.00—This is the highest priced cockerel we list,
and will procure for you a very high class specimen in
every section. I have sold many birds of this value that
have won at some of the leading shows. Talk about
quality, you sure get it in this quality cockerel. A bird
of good size, a true Plymouth Rock in every way with
that absolute white color so hard to obtain, and good,
rich yellow-colored shanks, good eye, and plenty of
vigor. Those of you looking for the very best in a
cockerel to head your yard will never regret buying a
bird of this kind.

HENS AND PULLETS

$5.00—At this price I select a very choice hen or
pullet, good from comb to tail, a female that shows her
superior breeding, and a bird that will produce you
winners.

$8.00—Buys an extra fine female, either hen or pul-
let, a bird good in every section. Coming as she does
from my very best matings, she is sure to give you re-
sults in your breeding yard.

$10.00—For this price I ship you a very choice hen
or pullet, a bird of excellent shape, white as snow,
good, low, well-serrated comb, good back and tail, and
a bird of good size. When you own a bird of this
quality you need not point her out to your friends, as
her excellent qualities stand out above anything you
have in your flock. From females of this quality you
can expect and obtain some of the very best exhibition
birds.

$15.00—At this price we select a female of excellent
breeding and quality. In fact, this bird is good enough
to grace any show room and in most cases I believe
would be in the winnings. She is one of those neat,
smooth specimens that you can always bank on scoring
high, and also on breeding your very best cockerels the
coming season. Take about five females of this quality
and a $35 male bird and you have a breeding pen that
will sure bring you excellent results. In fact, you could
bank on exhibition birds from such a mating.

$20.00—In ordering females of this quality you real-
ize that you get of the very best birds that I have bred,
or will use in my breeding yards the coming season, if
not sold. This priced female is good enough to show
anywhere, and if competition is not too strong, she sure
will carry off the blue ribbon every time. Broad back,
full, broad, round breast, low, well spread tail, and size
to suit anyone. Color almost perfect. What more
could one wish in a female White Rock than the above?

TRIOS

A $15.00 Trio consists of one $8.00 male bird and
two $5.00 females.

A $20.00 Trio is made up of one $10.00 male bird
two very choice females of good size, shape, etc.; birds
selected to give the desired results in their offspring.

A $25.00 Trio is made up by using one $15.00 male
bird and two females of near the $8.00 type. Splendid
mating, I assure you.

A $35.00 Trio is made up of a $20.00 cockerel or
cock, whichever is wanted, and two very choice fe-
males of the $10.00 quality. This mating is one of the
very best matings offered in my catalog.

Page Forty-Nine

The True Fishel Type are Both Profitable
and Beautiful

BREEDING PENS

A $25.00 Breeding Pen is made up of five choice
females of excellent quality and selected with care and
are mated to a choice male bird of the $10.00 quality.
This pen will give you excellent results and more than
please you in every way.

A $35.00 Breeding Pen is a mating that one can be
proud of. A $15.00 male bird is at the head of this pen
and I have mated to him five very choice females of the
$5.00 quality. This is one of the best values offered in
pen matings.

A $50.00 Breeding Pen consists of a choice $20.00
male bird and five elegant $8.00 quality females. Talk
about plenty of quality for your money, you sure get it
in this mating. You can bank on getting a large per-
centage of very high class birds from this mating.

A $70.00 Breeding Pen is made up of a male of the
$35.00 quality, a bird with an extra good comb, white
throughout, broad back, and good tail, in fact a male
bird good enough to show. Mated with him are five
select females of the $8.00 quality, and they are selected
with care and for the purpose of producing high class
birds.

A $100.00 Breeding Pen is made up of a male bird
of the $50.00 quality, a bird good enough to show any- .
where, and one that I know will more than please the
most exacting. To him is mated six very high class fe-
males of the $10.00 quality, this giving you a pen good
enough to start a flock of White Plymouth Rocks as
good as the best.

EXHIBITION BIRDS

There is no fowl so beautiful as a White Plymouth
Rock, when placed in the exhibition coop in the pink
of condition. The matter of buying show birds is one
that Iam always anxious to take up with my customers,
and am very anxious to understand thoroughly just how
strong competition you will have, for if I furnish exhi-
bition birds I want them to win. There being so much
variance in the quality wanted and in price parties wish
to pay for exhibition birds, I beg you to write me ex-
plaining fully just how good a bird it will take to win,
how strong the class was last season, and give me an
idea of how much money you feel disposed to pay out
for the birds you desire. With this information I will
be in position to tell you just what Ican do. No need
buying a hundred-dollar bird when a fifty-dollar one
will win out for you. Let us understand one another
and I am sure I can place you in position to win the
prizes you are after. I know I am in position to give
you better value for your money than anyone else, for I
have thousands to select from, while others have but a
few hundred. If desired, I will condition exhibition
birds for my customers, having them ready for the show
room as soon as they reach you. 1 condition, gratis,
all birds sold for $50 or more, and for birds sold
: for less than this, my charge for conditioning is $10 each
—S— specimen. If you order exhibition birds and on their
arrival they do not please you, return them at once and
your money will be cheerfully refunded, less express
charges and cost of conditioning.

Bred for Egg Production as well as
inning Prizes

Page Fifty

LTHOUGH I feel
A every time I ship

out eggs for hatch-
ing that I am losing mon-
ey, for it would be much
more profitable to keep the
eggs and hatch them; still
there are a great many who
can only start in the poultry
business in a small way, and
the buying of eggs for hatch-
ing is the cheapest way, and
I will say in some cases the most profitable
way, as I have known parties to rear several
hundred dollars’ worth of birds from a small
investment in eggs.

We pack all eggs carefully and furnish
you eggs from the same yards as we rear all
our chicks from. We have no special mat-
ings and charge but one price for eggs from
all our mated yards, viz.: $10 per fifteen. We
guarantee nine strong chicks out of the fifteen

eggs or duplicate the
order at half price. To
secure duplication of
order the same must be
ordered during the sea-
son the eggs were purchased.

Sale Stock Eggs

Having on hands from
one to two thousand hens at
all times on the home farm
and adjoining farms, we are
in position to furnish eggs for hatching in
large quantities at $10 per hundred, or three
hundred for $25. No guarantee as to rate of
fertility on this class of eggs, but the hens
having free range and being mated to se-
lected male birds, the rate of fertility has
always been high. The Fishel Sale Stock
eggs have proven splendid investments, for
many choice specimens have been hatched
from these eggs time and time again.

One Day’s Egg Shipment. No Expense is Spared in Having Our Eggs Reach Customers in Good Condition.

Page Fifty-One

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Page Fifty-two

BABY CAICKS

How to raise and care for them

GREAT many persons
much prefer to buy
newly hatched or baby

chicks, rather than eggs for
hatching. To accommodate
our customers we have de-
cided to furnish baby chicks
in any number desired. Order should be sent
three weeks in advance of delivery if possible
for you to do so. Chicks are sent by express,
properly boxed in light paper boxes. We
give gratis ten per cent. of number ordered
to make up for death loss, if any, in shipping.

Price of Baby Chicks

Chicks from yard matings, $1.50 each.
Chicks from sale stock eggs, $8 per
twenty-five; $15 per fifty; $25 per hundred.

On the chicks’ arrival place in your
brooder and feed a tablespoonful of prepared
chick food to every twenty-five chicks every
three hours. Keep charcoal and coarse sand
before them at all times, also water; soft or
rain water if possible.

As the chicks grow older increase the
amount of feed and feed them along the plan
described as follows:

Care of Chicks

It is very hard to lay down set rules as to
the care of chicks, as different locations, cli-
mates, seasons, feed, etc., have a great deal to
do with the success of rearing artificially
hatched chicks.

When the incubator is through hatching

Page Fifty-Three

we remove the egg trays and leave the chicks
in the incubators at least twenty-four hours.
We always open the incubator door a little to
give the chicks fresh air.

After the chicks have been in the incu-
bator twenty-four hours we remove them to
the brooder which we have prepared by
covering the floor with a thin layer of sand
and some fine cut straw under the hover.
We have placed in the brooder a small pan
of fine granulated char-
coal, also one of chick
grit. We also keep be-
fore the chicks at all
times drinking water, soft
or rain water being the
best.

We feed the chicks
nothing for the first day
they are in the brooder,
after that feed every hour,
but very sparingly. Any
good prepared chick feed is the proper food
for them. Scatter thin in the sand and litter,
making the little fellows learn to work for a
living. Do not overfeed, for this sure means
death to your little flock.

After a few days, or when your chicks
are nicely started, you can feed them table
scraps or stale bread soaked in milk, in fact,
almost anything from the kitchen will be
good for them, but remember, grit, charcoal
and water must be before them at all times.

After the chicks are a week old we keep
before them at all times pure wheat bran.
They relish this greatly and it is a cheap,
bulky feed and one that gives the chicks
quick growth.

We keep a dry mash before our young
chicks at all times, and after they are feath-
ered out. We also hopper feed them with
a grain mixture.

A chick, to thrive and grow out well,
wants food where he can get it at any time
desired.

We leave our chicks in the brooder house
until four or five weeks old, then place them
in outdoor brooders until nearly feathered
out. From the outdoor brooders we place
them in brood coops, where they are kept
until they learn to get in out of the rain and
there is no danger of them drowning.

We then remove them out on the farm
in colony houses, giving them absolutely
free range.

I believe chicks, to thrive and grow up
strong, should be moved as often as possible,
and this has been done at “Fishelton” for
years and I believe it is one of the things that
has made the U. R. Fishel White Plymouth
Rocks noted for their strong, husky con-
dition.

Page Fifty-Four

and their Treatment

HARDLY deem it
| necessary to describe

here each and every
disease poultry is subject
to, but will take up a few
of the most dangerous as well
as common ailments that we
should watch for and take
care of promptly if we wish
to save our fowls. If you
keep your poultry yards and
houses clean you will seldom
have any sick fowls. Clean quarters, pure
fresh water, and wholesome, sweet food is
sure to save you many losses.

Out of Condition—Many times sickness
among your fowls can be prevented if a bird
is taken in time and treated. Whenever you
notice a fowl moping around, walking with
a jerky stride and looking pale around the
head, take the bird up at once and see that

> she
wotieul Tye

peat ii

mites are not eating it up,
then give it one liver pill
(the same kind made for
people), these can be pur-
chased at any drug store.
The one pill if given a bird in |
time will bring them around |
Cholera—A disease that |
years ago killed more poultry }
than anything else. This was |
caused by filthy poultry
houses, as people cleaned their poultry houses
but once a year those days (and it is a fact
that many rearing poultry do the same now).
Filthy quarters and impure drinking water is
the cause of a cholera epidemic. Prevent the
disease and you will have no cause to treat
it. Should the disease get started in your
flock, give each specimen ailing one liver
pill; then feed any good poultry tonic which

Shipping House at ‘‘Fishelton”

Page Fifty-Five

Looking West, Showing Breeding Yards

you can obtain from most any dealer in
your home town.

Roup—Probably at the present time
more fowls are lost annually with roup than
any other disease. This disease generally starts
with running at the nose. If taken at this
stage it can be cured. As to preventing roup,
I would say this is hard to do, for seemingly
it appears in your flock when you have been
caring for them the same as always without
any roup being noticed. Sudden changes of
weather, or possibly your neighbor’s flock
has it, and it is in the atmosphere; at any rate,
it appears in your flock, and the sooner you
get busy treating it the better. The placing
of Roup Cure in the drinking water at once
is a good plan; in fact, this is the quickest and
best way to reach the disease, as the birds
when drinking stick their beaks into the water
causing the remedy to come in contact with
the nostrils. If you fail to check the trouble,
I would suggest the treating of each speci-

men. This can be done by using a small
machine oiler, injecting a solution of one part
each camphor, kerosene oil, olive oil and
naptholeum, rather strong solution, but it
generally does the work.

Limber Neck—This, without a doubt, is
the most fatal of all poultry diseases. I have
known farmers to lose almost their entire
flock in one day and night. The birds seem
to lose control of their heads and necks; in
fact, the entire body becomes limber, and if
not treated at once the fowl dies. I have
seen dozens of fowls sitting on their roosting
places with their heads hanging down. The
cause of this disease is the eating of decayed
vegetable or animal matter. It is necessary
that nothing dead be left where the fowls
can get it. Cleanliness again proves to be
the best preventive of this as well as all dis-
eases. The treatment for this is Fishel’s
Remedy, given direct to the fowl] if unable to
drink; if able to drink, place the remedy in

Full Working Force at ‘‘Fishelton.”’

Fifteen People, Eight Head of Horses

Page Fifty-Six

How the Breeding Birds are Yarded at ‘‘Fishelton”’

the drinking water. You can check the dis-
ease and keep it from spreading by penning
up your entire flock and allowing no other
drinking water except that containing the
remedy. Also look for and remove the
cause. A dead rat or snake is about the
worst thing to cause limber neck.

Gapes—There is no disease in poultry
that causes so heavy a loss as does gapes in
little chicks. If you are troubled with this I
would suggest that you change quarters, that
is, try rearing your chicks next season on a
different plat of ground. If this is impossible,
cover the poultry yards with a good coating
of lime and plow or spade under in the fall
of the year. Never let your little chicks out
in the dew or wet grass; keep them confined
in the coops until the grass and ground is
dry. I have found a remedy that will pre-
vent and cure gapes. Price of this “Fishel’s
Poultry Remedy” is 50c and $1.00 per bottle
postpaid.

Scaly Legs—Is a common disease among
poultry. Nothing serious about it, but it
looks bad, and fowls do not thrive that have
it. Take a mixture of lard, sulphur and kero-
sene and thoroughly anoint the shanks and
feet of the fowl; about three applications will
effect a cure. If your fowls are bothered
with scaly legs I would suggest the destruc-
tion of the old roosts, or thoroughly saturat-
ing them with kerosene oil twice a week for
several months. Scaly legs is caused by a
minute insect working under the scale of the
shank.

Chicken Pox, or Sore Head, as it is known
throughout the Southern States, is one of the
meanest troubles we have. It is seldom fatal,
but it invariably goes through the entire flock
if not checked promptly. The first symptoms
are small white sores or pimples on face,
comb and wattles. If you will isolate the
bird at once it may prevent the disease
spreading. Chicken pox is caused by over-

Farm Reared, Strong, Vigorous Males, Insures Fertile Eggs and Strong Chicks

Page Fifty-Seven

The Fishel White Plymouth Rock Pullets Always Please their Owners

crowding your houses, damp quarters, and
sometimes by the birds fighting. Anoint the
sores with the following mixture: Vaseline,
naptholeum, peroxide and a few drops of
carbolic acid. As in all other diseases poul-
try is subject to, prevention is better than a
cure, so keep the quarters clean and do not
overcrowd your birds, and you will not be
bothered with chicken pox.

Canker—This is one of the worst ail-
ments a fowl is subject to. If the trouble is
in the mouth you will notice yellow patches
on tongue or side of the mouth, sometimes
extending down and into the windpipe.
Never let a child get near a fowl with a se-
vere case of canker, for it is so similar to
diphtheria that I consider it practically the
same. Take a thin stick and scrape off the
yellow patches, then anoint the parts with
Roupino. One or two applications will ef-

fect a cure. If the bird is not a valuable one,
better cut its head off and bury or burn it.
Canker of the vent can be treated the same
way.

Distemper or Colds—The symptoms of
this is a discharge at the nostrils, the bird
seemingly not growing at all, and becomes
very thin in flesh. Keep Roupino in the
drinking water at all times, and twice a
week go through your flock, anointing the
nostrils of birds that have the trouble, with
roup salve. If you will take the distemper
in hand in time, they will escape the roup,
but if not checked, your flock will be ruined.

Rattling in Throat—Although not a fatal
disease, it is annoying, and should be
promptly looked after. Dip your finger in
the Fishel Roup Remedy and swab out the
throat of the fowl with same. One or two
applications generally effect a cure.

U. R., Jr.

Page Fifty-Eight

ATAU

Don’t be misled and buy your foundation stock from
some one who cannot give you blood lines to pro-
duce for you.

Don’t expect your fowls to give you good results with-
out good care.

Don’t overfeed. To overfeed is as injurious as not
enough—that is with matured fowls.

Don’t forget to feed your morning feed so the fowls
will be compelled to work for it.

Don’t forget the fact that Fishel’s White Plymouth
Rocks, with proper care, will produce more eggs
than any other fowl.

Don’t forget the fact that a specialty breeder can give
you better value for your money.

Don’t permit your June
hatched chicks to run
in the hot sun until they
are feathered out.

Don’t expect a ten dollar
bird for two when you
buy your fowls.

Don’t let your chicks die
with the gapes when a
dollar invested in Fish-
el’s Gape Remedy will
save a thousand of them.

Don’t separate your male
birds entirely from hens
—keep one or two hens
with them.

Don’t expect every chick
hatched from a setting
of eggs to be a hundred
dollar bird.

Don’t expect an idle hen to
produce many eggs.
Don’t expect an over-fat
hen to produce fertile

eggs.

Don’t permit your little
chicks to run in the
dew or wet grass.

Don’t forget when in trou-
ble with your fowls that
I am always anxious to assist you if possible for
me to do so.

Don’t forget the fact that the most beautiful and profit-
able fowl for the fancier, market poultryman, su-
burbanite or farmer is the White Plymouth Rock.

Don’t forget the fact that we do not allow visitors on
Sunday. We goto church that day.

Out in the Cornfield They Grow Large and Strong

Do your best to make your poultry profitable.

Do try White Plymouth Rocks before you select a
breed of fowls—they will please you.

Do keep before your fowls at all times plenty of char-
coal, grit and oyster sheil.

Do you know that one has few losses among his fowls
if he will but keep their quarters clean?

Do you realize the fact that a White Plymouth Rock
hen will pay a greater dividend than anything you
can invest in?

Do see to it that your fowls have plenty of cool, fresh
water at all times.

Do your best to procure more eggs during the winter
months than do your
neighbors. You can do
it with White Plymouth
Rocks.

Do you know that blood
lines count in egg pro-
duction as well as any-
thing else?

Do you think you can se-
cure as pure stock from
the fellow that has sev-
en or eight varieties on
a small plant as from the
man who rears but one
variety ona large farm?

Do you know it has taken
twenty years to bring
the Fishel White Plym-
outh Rocks to their
high state of perfection?

Do visit ‘“‘Fishelton’? some
time. The half has not
been told of this Poultry
Farm.

Do give your children en-
couragement in their de-
sire to raise poultry.

Do you know there is no
fowl as fine a table fowl
as the White Plymouth
Rocks?

Do visit your local poultry show every year. It is inter-
esting and instructive.

Do your best to encourage the rearing of more and
better poultry.

Do you realize the fact that the poultry income in the
United States exceeds that of any other live stock?

Do you know that most of the summer homes have
Fishel’s White Plymouth Rocks?

The J. C. Fishel & Son White Wyandottes

name of Fishel, he first thinks of White Plym-

outh Rocks, then of Hope, Indiana. The J. C.
Fishel & Son White Wyandottes, now so popular the
world over, are bred and were originated by my senior
brother, Mr. J. C. Fishel and his son, Mr. Charles I.
Fishel, and I am pleased to say they have to-day the
whitest and best-shaped flock of White Wyandottes in

INiseae ot when a poultry fancier hears the

Page Fifty-Nine

the world. In fact, he has named them the ‘‘World’s
Best’? which they truly are. My brother and I bred
fancy poultry under the firm name of Fishel Brothers,
something like twenty-five years ago, therefore you
bank on it, those of you who are interested in White
Wyandottes, that whatever J. C. Fishel & Son tell you
isa fact. Send for their catalog if interested, and they
will be pleased to mail you a copy.

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—

White Runner Ducks

I hardly believe it

is true, that most
wives of poultry fan-
ciers take no interest
in poultry work. [am
sure if the ladies
would spend more
time caring for a flock
of poultry there
would be less doctor
bills to pay and larger bank accounts
to enjoy. There is no reason why the
wives and daughters of the city and
country homes should not have a
flock of fowls that would not only
give them health and pleasure, but
prove a source of profit also, and
there is no fowl that will suit all as
well as White Runner Ducks.

The White Runner Duck is pure
white in color and the type of the

I IS claimed, but

Mrs. U. R. Fishel

LA STAHMERR

Page Sixty-One

Indian Runner Duck. They far excel
as egg producers anything in the fowl
line. They produce a pure white egg
of good size, eight duck eggs equal to
twelve hen eggs. As a table fowl
there is no duck that has finer grained
flesh or finer flavored flesh than the
White Runner.

It is not necessary that the White
Runner Duck has a swimming pool;
all they need is plenty drinking water
and plenty sand. It costs much less
to feed White Runners than chickens,
not that the bulk of food consumed is
less, but the food for the ducks is of a
cheaper grade and more bulky, and
water constitutes about sixty per cent.
of a duck’s food.

Ducks are easily reared. Once
hatched, you can almost bank on a
matured duck. Realizing the fact
that a great many people were in

better position to raise ducks than any other
fowls, Mrs. Fishel decided to give to this class
of poultry fanciers the very best there was in
water fowl, so has taken up the White Run-
ners. We have at this time a flock of
about two thousand White Runners, without
a doubt the largest, and I believe the best
flock in the world.

The White Runners are much easier bred
than the parti-colored variety, as the Whites
breed absolutely true to color. Of over two
thousand we hatched and
reared this season there was
not an off-colored speci-
men, so we know our strain
is breeding absolutely true
to color. As to type, I be-
lieve for a new breed the
White Runners have an es-
tablished type that far ex-
cels some of the old Indian
Runners. The pure white (not cream) plum-
age, the rich yellow orange beak and shank,
and the upright, racy carriage, with that
quick, alert appearance, make the White
Runners the most beautiful of all ducks. I
really believe White Runners will produce
more eggs than the parti-colored birds, for
egg production has been the one great aim in
perfecting this new breed. The eggs of this
fowl bring about fifty per cent. more on the
market than hen eggs, and I really believe a

White Runner duck will lay about one-third
more eggs in the period of a year than a hen.

You need never worry about lice or mites
on ducks, nor do they ever contract colds or
roup. In fact, it is seldom you lose a Run-
ner Duck unless it is injured by accident.

Prizes Won on White Runner Ducks

Indiana State Fair, 1910—First and second pair old;
first and second pair young; first breeding pen.

Great Hagerstown, Maryland, Fair, 1910—First
and second drake old; first and
second drake young; first and sec-
ond duck old; first and second
duck young; first breeding pen.

Indianapolis, Ind., Febru-
ary, 1911—First and second drake
old; first and second drake young;
first and second breeding pen.

This was a very strong show
of White Runners.

Central Palace, New York,
1910—First and second drake old; first and second drake
young; first and second duck old; first and second duck
young; first breeding pen.

Our Prices

Choice Drakes, old or young - - $5, $8, $10, $15

Ducks, selected breeders, young or old,
$8, $10, $15, $20

Exhibition birds matter of correspondence.
Eggs, $8 per 12; $15 per 30; $40 per 100.

Page Sixty-Two

Care of Ducks

quire very little attention—the most

important thing is plenty of fresh
drinking water at all times. Runner Ducks
require little room; a flock of twenty-five or
thirty can be successfully kept on a lot twenty
by fifty feet. See that they have shade at all
times. In winter months they should have
good shelter if you desire them to produce
eggs for you. In mating, we give five wuss
to one drake; with -
this number you can
rest assured of every
egg being fertile.
We feed in the
morning a mash
food, composed of
wheat bran three
parts, shorts two
parts, corn meal one
part, alfalfa meal
one part, beef scrap
one part, and one-
half part fine sand.
Mix wet and feed in
troughs. A good
feed trough for
ducks, both old and
young, is made by
taking a plank
twelve inches wide
and one-half inch
thick, nail an inch
strip all around the
plank, also nail strip
across bottom to
prevent warping.
This makes a cheap,
sanitary feed trough
for either grain or =
mash food. Of an evening we ei
cracked or whole corn, which ever is con-
venient. Sometimes a change to a little
wheat, soaked, is relished by the birds. Keep
before the ducks at all times plenty of sand
and oyster shell.

There is nothing that pays the dividends

like money invested in White Runner Ducks.

oy [ere oe White Runner Ducks re-

a
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Page Sixty-Three

Young Ducks

Are tender, so to speak, when first hatched,
and should not be allowed to chill. We feed
our little ducks nothing the first day, and see
to it they do not get chilled. After the first
day they feed every three hours and fresh
water is given them every three hours, re-
moving the water afier they have drunk

feel; follow this method for four or five

days; then leave
water with them all
the time, but do not
permit the floor of
the coop or pen to
become foul or too
wet. Keep the floor
of the coop or
brooder covered
with fine sand at all
times. The first food
for young ducks can
be either a mixture
of three parts wheat
bran, two parts
shorts, one part corn
meal, with a very
little sand in it; also,
bread soaked in
sweet milk is a
splendid food to start
the young ducks on.
After the first week
you can feed but
three times a day
and add to the feed
one-half part meat
scrap, increasing the
meat scrap as the

+ ducks grow, to one
a apna meat scrap. Never permit any sour
feed to remain in the coops of the young
ducks. No trouble to rear ducks, for they
are not subject to diseases. In hot weather
provide plenty shade for the growing ducks
as well as the old ones. Fresh air, plenty of
water, sand and shade, are essential things
for the successful rearing of ducks.

Nov 4

1

th
91

i

May We Have Your Order?

F YOU are contemplating buying any poultry we would like very much
to place with you a few of the noted U. R. Fishel White Plymouth
Rocks. We believe, in fact know, we are in better position to take care

of your order than any other breeder of these splendid fowls. Remember,
we have thousands to select from. Remember, our birds are all farm
reared, strong, vigorous, husky birds. Remember, we can give you blood
lines no other White Plymouth Rock breeder can give you. Remember,
U. R. Fishel more than pleases his customers. Remember, every order has
my personal attention, every bird is selected and every pen properly mated
by the writer; in fact, every effort possible is put forth to please you.

When sending me your order please send cash with order, either by
Post Ojfice Money Order, Bank Draft or Express Money Order. Owing to
the large amount of business that comes from all parts of the world it is
impossible to carry on the business any other way than cash with order.

Nothing shipped C. O. D. or on open account. If you will consult
Dun’s or Bradstreet’s Commercial Report, or wire the Citizens National
Bank, Hope, Indiana (of which bank I am a director), you will be con-
vinced that I am worthy of your confidence and responsible for any amount
you might wish to place with me.

I} the birds ordered are not entirely as represented; in fact, better than
represented, and do not please you on their arrival, return them immedi-
ately and your money less express charges will be cheerfully refunded. I
put my time and expense in shipping stock, or a loss of birds, should there
be any, against your loss of express charges. We very seldom fail to more
than please our customers. Once ina great while we find a person we can
not please. We find those persons in all vocations of life. Do not expect
a ten-dollar-bird for three dollars, and I guarantee not to ship you a three-
dollar-bird for ten dollars. No bird sold for less than five dollars can be
returned.

Birds sold for less than five dollars are utility birds only, and we do

not permit the returning of utility stock.

ows ee OG

Text by Art and Engraving by
U. R. Fishel, Louis A. Stahmer,
Hope, Indiana. Chicago, Ill.

Printed by
The Cheltenham-Aetna Press,
Indianapolis, Ind.

a

Page Sixty-Four

One copy del. to Cat. Div.

NOV 53° 1993

LIBRARY OF CONGRESS

UU

@ 002 841 0505 @

I

4