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ADVERTISING SUPPLEMENT Ray Mil

THEATRE IMPRINT

THE . MOTION PICTURE

UNUSUAL- BEYOND ALL WORDS...

with MARTIN GABEL and introducing RITA GAM

Executive Producer HARRY M. POPKIN : Written for the screen by CLARENCE GREENE & RUSSELL ROUSE : Music by Herschel Gilbert - Produced by Clarence Greene - Directed by Russell Rouse: A Harry M. Popkin Production

Released thru United Artists

5 col. x 125 lines—625 lines Mat 502

Motion Picture

TEASER ADS irs,

WORD! (Set of 3)!

More on Next

Released thru United Artists

2 col. x 50 lines—100 lines Mat 220 Page!

THE MOTION PICTURE

UNUSUAL= BEYOND ALL WORDS!

lotted | -and took

LECCE I OSS

eet ok eae ote 0 tod

A col. x 130 lines—520 lines

The

Motion

Picture This is WITHOUT

A SPOKEN 5 THE

WORD!

Released thru United Artists

2 col. x 50 lines—100 lines Mat 222

Page Two

Stee SE ee

Mat 406

THIS IS THE GIRL

...who lived in the house . where

RITA GAM “Silent and Sexy!”

RLIFE MAGAZINE

Released thru United Artists

2 col. x 50 lines—100 lines Mat 221

lland

he stole a could cost you your

life!

with

MARTIN GABEL innoieeing RITA GAM

EXECUTIVE PRODUCER HARRY M. POPKIN + Written for the screen by, CLARENCE GREENE & RUSSELL ROUSE * Music by Herschel Gilbert Produced by Clarence Greene * Directed by Russell Rouse ; A Harry M. Popkin Production * Released thru United Artists

Sb GN. A Ee URE

3 col. x 140 lines—420 lines Mat 308

EVERYONE'S TALKING ABOUT 11! NOW '! it’s Here!

The Motion Picture Without A Single Spoken Word! |

LIFE says

opita GAM is

|) ‘S\tNT

|) aND SEXY

. Released thru UNITED ARTISTS

2 col. x 50 lines—100 lines Mat 218

EVERYONE'S

TALKING ABOUT IT!

NOW!

. It's Here SThe Motion Picture Without A Single Spoken Word!

LIFE says “RITA GAM is ‘SILENT AND SEXY‘?

HARRY M. POPKIN presents

RAY MILLAND

=f HE THIEF

with MARTIN GABEL ans introducing Rita Gam Executive Producer HARRY M. POPKIN + Written for the Screen by CLARENCE GREENE & RUSSELL ROUSE - Music by HERSCHEL GILBERT - Produced by CLARENCE GREENE + Directed by RUSSELL ROUSE - A Harry M. Popkin Production - Reteased thru United Artists

1 col. x 100 lines Mat 106

| YOU CAN Now! SEE IT!

The Only Motion =: Picture Of Its Kind!

NOT A WORD IS SPOKEN!

1 col. x 50 lines Mat 107

Page Three

1 YOU CAN SEE IT!

@ THE ONLY MOTION PICTURE OF ITS KIND!

NOW

4-COL. ADAPTATION OF THIS AD AVAILABLE AS MAT 405 (500 lines)

Introducing

RITA GAM

Life calls her

“SILENT AND SEXY’

Order All Ad Mats From NATIONAL SCREEN EXCHANGE

EVERYONE'S TALKING ABOUT 17! NOW '! it’s Here!

The Motion Picture Without A Single Spoken Word!

TTA M. Pia A alled

TVA

iy i 4

with

MARTIN GABEL ana introducing Rita Gam Executive Producer HARRY M. POPKIN + Written for the Screen by CLARENCE GREENE & RUSSELL ROUSE - Music by HERSCHEL GILBERT + Produced by CLARENCE GREENE - Directed by RUSSELL ROUSE + A Harry M. Popkin Production - Released thru United Artists

3 col. x 120 lines—360 lines Mat 307

NOT A WORD ¥ SIT ah

! YOU CAN SEE IT!

@ THE ONLY MOTION PICTURE OF ITS KIND!

Introducing

RITA GAM Life calls her

“SILENT AND SEXY”

HARRY M. POPKIN presents

RAY MILLAND THE THIEF

with

MARTIN GABEL and introducing Rita Gam Executive Producer HARRY M. POPKIN + Written for the Screen by CLARENCE GREENE & RUSSELL ROUSE - Music = by HERSCHEL GILBERT + Produced by CLARENCE GREENE - Directed by RUSSELL ROUSE - A Harry M. Popkin Production - Released thru United Artists

with MARTIN GABEL ana introducing Rita Gam Executive Producer HARRY M. POPKIN + Written for the Screen by CLARENCE GREENE & RUSSELL ROUSE - Music by HERSCHEL GILBERT - Produced by CLARENCE GREENE + Directed by RUSSELL ROUSE - A Harry M Popkin Production - Released thru United Artists

2 col. x 150 lines—300 lines Mat 219 2 col. x 80 lines—160 lines Mat 217

RINTE enn eo usm

Page Four.

“GRIPPING

CHASE THRILLER!

... Excellent ballyhoo possibilities and grossing prospects. The nov- elty of the device (absence of dia- log) gives the picture stout exploi- tation pegs that can bring in good returns.” — VARIETY

“EXCELLENT!

. .. Can produce extra business on the strength of novelty; perform- ance of Ray Milland in a role com- parable to his Award-winning ‘Lost Weekend’.”. —M.P. HERALD

“BOX-OFFICE WINNER!

... Decidedly unique! Spy thriller studded with taut suspense and ex- citing pursuit. Milland’s perform- ance is first-rate!’”—M.P. DAILY

“87 MINUTES OF TENSION!

... A daring experiment. . . must be regarded as a success. Gener- ates suspense and excitement and has tremendous exploitation pos- sibilities. Ray Milland’s perform- ance... is remarkable. Also not- able for introducing Rita Gam, an exotic, sultry-looking beauty .. .

she delights the eye.” —HOLLYWOOD REPORTER

... advertising

HARRY M. POPKIN Presents

“3 = =< NY — Segerocas ©) a> ahs all ofjnd oO o.~ on 1 jad © = = ae ©) a> el fa

Mat 601

x 80 Lines (480 Lines)

6 Col.

Page Three

Never has the screen fold a story like this!

TEASER ADS .. . (Series of 6)

The signal the message

the microfilm the books

THE THIEF

| 2 Cols. x 65 Lines Mat 209

the girl... cha

RAY MILLAND Wis

in his greatest role since the Academy Award-winning “The Lost Weekend” ...as

ae El = ee “FASCINATING” — MAT 208 5 4 (- ; I : i: [- “STARTLING” — MAT 210 a = A HARRY M. POPKIN PRESENTATION “POWERFUL” — MAT 211

with MARTIN GABEL and introducing Rita Gam

Executive Producer HARRY M. POPKIN » Written for the Screen by CLARENCE GREENE & RUSSELL ROUSE “EXCITING” — MAT 212 Music by HERSCHEL GILBERT + Produced by CLARENCE GREENE « Directed by RUSSELL ROUSE A Harry M. Popkin Production—Released thru United Artists

fi Additional ads in this series available exactly as shown except for different adjec- tives! Order by number as follows:

“DYNAMITE” — MAT 207

3 Cols. x 150 Lines (450 Lines) Mat 306

TEASER ADS (Series of 4...

NOT A WORD &IS SPOKEN

TenieeA.T RoE

NOT A WORD IS SPOKEN

RAY

MILLAND ..

RAY MILLAN... paces THE THIEF tHE THIEF

Aone EeA- | RE

2 Cols. x 25 Lines (50 Lines) Mat 213 2 Cols. x 34 Lines (68 Lines) Mat 214

Page Four

Never has

the screen Ai), os ; a es piso. told a story snide ‘ e yw like this!

3 Cols. 115 Lines (345 Lines) Mat 305

NOT A WORD, IS SPOKEN!

eess22:-NOT A WORD S SPOKEN. ....02 00.

THEATRE Ti MEA, T Ret

2 Cols. x 42 Lines (84 Lines) Mat 215 2 Cols. x 78 Lines (156 Lines) Mat 216

Page Five

COMPLETE AD & PUBLICITY MAT FOR ONLY

SINGLE MATS MAY BE ORDERED BY INDIVIDUAL NUMBERS AT REGULAR PRICE!

Never has the screen told a story like this! «

The Only . Motion s», Picture Of Its Kind!

His greatest role since winning

“The Lost Weekend”

Released thru United Artists

Never has 1 Col. x 50 Lines Mat 102 the screen told a story

ee BL a a

PTL ah ey sia EL meted 4 Rita rT Executive Producer HARRY M. POPKIN - Written for the Screen by CLARENCE GREENE & RUSSELL ROUSE - Music Mae ee ee ee ee a GREENE - Directed by RUSSELL ROUSE - A Harry M Popkin Production « Released thru United Artists

with 4 MARTIN GABEL ana introducing Rita Gam Executive Producer HARRY M. POPKIN - Written for the Screen by CLARENCE GREENE & RUSSELL ROUSE - Music by HERSCHEL GILBERT + Produced by CLARENCE GREENE - Directed by RUSSELL ROUSE » A Harry M. Popkin Production + Released thru United Artists

1 Col. x 75 Lines Mat 103 Mi an D

oa] 2 Col. x 80 Lines (160 Lines) Mat 203 as

Released thru United Artists

1 Col. x 28 Lines

Tra eoL

lm ids

Released thru United Artists

1 Col. x 14 Lines Both on Mat 101

Ray Milland

Still “TT-78” Ray Milland and Rita Gam in “The Thief.” Mat (1A) Still “TT-11” Mat (2D)

HARRY M. POPKIN presents

RAY LY

ial: THIEF

Released thru United Artists

The Motion Picture Without A Single Spoken Word!

AARRY M. POPKIN presents

RAY MILLAND

«tHE 2 Col. x 14 Lines (28 Lines)

2 Col. x 50 Lines (100 Lines) Mat 202 Both on Mat 201

2 Col. x 28 Lines (56 Lines)

His Sreatest role sj, sti 8 winning the cileney Asa viet in “The Lost Weekend”

Released thru United Artists

Here’s an exceptional new campaign service . . .

over $2.00 worth of mats for only 35c .. . to help you prepare your ads at the lowest possible cost. Order this mat by number from your National Screen Exchange. .

Page Six

Its suspense speaks louder

than 10,000 words!

HARRY M. POPKIN presents

RAY MILLAND THE THIEF

The Only Motion Picture Of Its Kind with MARTIN GABEL ana introducing Rita Gam

Written for the Screen by

CLARENCE GREENE & RUSSELL ROUSE

Music by HERSCHEL GILBERT

Produced by CLARENCE GREENE

Directed by RUSSELL ROUSE A Harry M. Popkin Production Released thru United Artists

3 Cols. x 100 Lines (300 Lines)

The Only Motion Picture Of Its Kind!

IS SPOKEN!

HARRY M. POPKIN presents

Never has the screen told a story like this!

with MARTIN GABEL ang introducing Rita Gam . executive Producer HARRY M. POPKIN Written for the Screen by CLARENCE GREENE & RUSSELL ROUSE - Music by HERSCHEL GILBERT + Produced by CLARENCE GREENE Directed by RUSSELL ROUSE - A Harry M. Popkin Production - Released thru United Artists

ee 2 Cols. x 100 Lines (200 Lines) Mat 204

Executive Producer HARRY M. POPKIN

% Can the girl with

Mat 301

EES

THINK BACK...

... back to those moments when true terror gripped at your heart ...or when passions swept all reason before them...

What do you remember? The beat of your heart.

The tick of the clock. Sounds ... but never words.

For no one talks at a time like that.

That’s why “THE THIEF” was made as a motion picture without words. That’s why

His Sreatest role since

winning the Academ ry 66 Ly A in “The Lost Weekend re

its excitement, fury and impact strike straight at your deepest emotions.

“THE THIEF" is the first motion picture of its kind.

nn 3 Cols. x 100 Lines (300 Lines) Mat 304

Page Seven

HARRY M. POPKIN

presents

HL)

Pe TART the Academy Award-winning “The Lost Weekend.”

with MARTIN GABEL

and introducing Rita Gam Executive Producer HARRY M. POPKIN

Written for the Screen by CLARENCE GREENE & RUSSELL ROUSE

Music by HERSCHEL GILBERT Produced by CLARENCE GREENE Directed by RUSSELL ROUSE A Harry M. Popkin Production Released thru United Artists,

3 Cols. x 133 Lines (399 Lines) Mat 302

Page Eight

ORDER ALL AD MATS FROM NATIONAL SCREEN EXCHANGE

The Only Motion Picture Of Its Kind!

Never has the screen told a story like this!

HARRY M. POPKIN presents

NN TE Ly

«THE THIEF

with MARTIN GABEL ana introducing Rita Gam Executive Producer HARRY M. POPKIN - Written for the Screen by CLARENCE GREENE & RUSSELL ROUSE - Music by HERSCHEL GILBERT - Produced by CLARENCE GREENE - Directed by RUSSELL ROUSE - A Harry M. Popkin Production - Released thru United Artists

1 Col. x 100 Lines Mat 105

LT NRL ERE ET A AR MN TET SR, ATEN SIS LOA OOOO SAE NETS

NOT A WORD IS SPOKEN

Never has the screen told a story like this!

HARRY M. POPKIN presents

1 Col. x 100 Lines Mat 104

“THE THIEF” CATCHES PEOPLE - WITH CAMERA!

Here’s a stunt that was successful in Indianapolis and can be used to promote “The Thief” in your town, too. Suggest it to the Promotion Manager of your newspaper, ever on the alert for circulation builders.

a 4

SL BB TEBE BE TORR PROT: Biss % Phato and you oil rataive $5. 3

Have your cooperating newspaper photographer take candid-camera shots of people all over town. Newspaper circles about five of the ‘captives’ each day and awards guest tickets. Be sure your news- paper prints the itinerary of the cameraman and story each day to keep readers aware of your com- ing attraction.

More Secret Document Stunts Around Town! &

TEST LOCAL HONESTY: Plant a paper portfolio on sidewalk and enclose some money and papers marked: “SECRET DOCUMENTS—Please return to Bijou Theatre and receive reward.” Have newspaperman and photographer nearby to watch people’s reactions for human interest yarn. Award guest tickets to finders who return portfolio.

BALLOON BARRAGE: It Police depart-

ment permission is granted, release fifty or more bal- loons with heralds attached marked “Secret Docu- ment,” on back, with instructions to return to theatre for tickets. Cooperating newspaper story should show photo of balloons being released. Follow-up story should tell how and where retrievers captured their balloons.

CODE CONTEST: The following Crypto-

gram is a lot easier to solve than it appears and is popular with newspaper readers. Plant it with your newspaper several days before playdate. The Cryp- togram also can be planted with distributors of Com- ic Books to be used as inserts. Try to snipe cover with sticker showing picture and playdate. In each in- stance offer guest tickets to the first fifty with correct

solutions, plus letters telling why they would like to see “The Thief.”

ESP ESTPU DNCPLXD HTES DFDAPYDP MFE OZPD YZE ELWV

(SOLUTION: “THE THIEF SCREAMS WITH SUSPENSE BUT DOES NOT TALK.)

(Start with “L” for “A”; “M”’ for “B”; “N” for “C”’, ete.)

Stunts Keep ‘The Thief’ In The News!

NEWSPAPER SPONSORS SEARCH FOR “THIEF”

Tie in with your newspaper to conduct a search for “The Thief!” It works this way: Have a man dressed as Ray Milland —felt hat, trench coat and brief case— move in main sections of town or in lead- ing department stores. As soon as a per- son spies him he must touch “The Thief” with sponsoring newspaper and say: “You Are “The Thief’ ”’—to win guest tickets. Newspaper should carry yarn each day with itinerary of “The Thief? and names of

“THE THIEF”

TEASER CARDS AROUND TOWN

Distribute these cards all over town as stick- ers, throwaways, inserts, in parked automo- biles, etc. Idea is to get maximum suspense built up in advance of regular advertising cam-

paign.

those who received prizes from previous day’s catch. Silhouette in column at left may be used MAT (2G) in newspaper or lobby to illustrate “The Order from NATIONAL SCREEN EXCHANGE Thief.”

TEASER THROWAWAY LEADS TO PRIZES

SECRET

EG, the component of the mcdent and atgrf2

Dow “O~A/rli+gel

SECRET

WAS THIS THE DOCUMENT SOUGHT BY “THE THIEF”

Excite interest in “The Thief” with this “SECRET DOCUMENT” throwaway. Distribute widely through town as well as in your lobby. Imprint consecutive numbers at top and add name of your theatre in the imprint space provided. Set up a lobby board with about fifty num- bers. Those holding lucky number throwaways are awarded guest tickets.

Order MAT (3B) FROM NATIONAL SCREEN SERVICE EXCHANGE

Page Nine

*k *& *& & & « ® «OAmerican Furniture—Rita Gam “Miss Urban-Suburban” Tie-up!

17 NATIONAL PROMOTIONS . . .

Presented here and on page 9 is a tremend- ous array of national promotions hand-picked to do the best job for you locally . . . singly and collectively! Check this list to help you tie up the town!

DRUG STORES: Lustre-Creme e Liberty Watches e ASR Lighters e Fauby Per-

fume.

DEP’T STORES: Almost every tie-up item is sold in leading department stores.

MEN’S SHOPS: Aquascutum e@ Van Heusen Shirts e Nevada Clothes.

WOMEN’S SHOPS: Sailing Blues Denims e Leisure Life Dusters.

APPLIANCE STORES: Meilink Safes e Admiral Radio e Ekotape Recorder e Fedders

Air-Conditioners e Minox Camera.

FURNITURE STORES: Urban-Suburban e Fed-

ders Air-Conditioner.

KKKKKK AQUASCUTUM COATS

Available at shops of merit, including

ALBANY, McMANUS & RILEY ALBUQUERQUE, PELLETIERS ALLENTOWN, JUDD’S

ASBURY PARK, CHARLES LEVINSOHN ATLANTA, RICH’S INC.

ATLANTIC CITY, CHARLES BALTIMORE, CANTERBURY SHOP BEVERLY HILLS, EDDY HARTH BEVERLY HILLS, JERRY ROTHSCHILDS BIRMINGHAM, McCOY TAILORS BOSTON, ZAREH INC. é BROOKLYN, ABRAHAM & STRAUS BUFFALO, KLEINHAN’S

BUFFALO, PELLER & MURE CAMBRIDGE, J. AUGUST CO. CHARLESTON, SCHWABE-MAY CHARLOTTE, J. WOOD LTD.

CHICAGO, CAPPER & CAPPER CHICAGO, HIGGINS & FRANK CINCINNATI, DUNLAP CLOTHES SHOP CLEVELAND, BUNCE BROTHERS COLORADO SPRINGS, MacNEIL & MOORE COLUMBUS, THE UNION CO.

DES MOINES, UTICA CLOTHING CO DETROIT, HIGGINS & FRANK DETROIT, J. L. HUDSON CO. DETROIT, JERRY MORSE

DETROIT, SCHOLNICK’S

EAST ORANGE, MITTLER LTD. EVANSTON, WALLY REID MENS SHOP GARDEN CITY, L. 1., STREETS MENS SHOP GRAND RAPIDS, A. MAY & SONS GREENWICH, KEPPLE & KEPPLE HANOVER, JAMES CAMPION HARRISBURG, RATCLIFF & SWARTZ HARTFORD, HENRY MILLER HARTFORD, WM. POWERS & CO. HEMPSTEAD, L. I., ABRAHAM & STRAUS HOLLYWOOD, JACK BELL

HOUSTON, SAKOWITZ BROS. KALAMAZOO, A. W. JOHNSON CO. KANSAS CITY, WOOLF BROS. LEXINGTON, MEYERS

LOS ANGELES, BULLOCK’S

LOS ANGELES, MORGAN GREEN

LOS ANGELES, J. W. ROBINSON CO LOS ANGELES, PHELPS-TERKEL LOUISVILLE, ROCHE & ROCHE MADISON, MacNEIL & MOORE MEMPHIS, HENRY HALLE & BROS. MILWAUKEE, MacNEIL & MOORE MINNEAPOLIS, HUBERT W. WHITE INC NEW BEDFORD, MARTY SULLIVAN NEW HAVEN, GENTREE LTO.

NEW ROCHELLE, BLOOMINGDALE’'S N. Y. C., BLOOMINGDALE'S

N. Y. C., LORD & TAYLOR

N. Y. C., PEYTON LTD.

N.Y. C., WHITEHOUSE & HARDY 54 & 5th N. CONWAY, CARROLL REED SKI SHOP OAKLAND, L. CUNNINGHAM

OMAHA, NEBRASKA CLOTHNG CO PASADENA, BULLOCK’S

PASADENA, HARRY FITZGERALD INC PEORIA, O'BRIEN JOBST PHILADELPHIA, JACOB REEDS SONS PHILADELPHIA, JOHN WANAMAKER PHOENIX, McDOUGALL & CASSOU PITTSBURGH, KAUFMANN'S PORTLAND, RAY BOLGER CO. PROVIDENCE, HILLHOUSE LTD.

RED BANK, HUBER'S

ROSLYN HEIGHTS, L. 1., CLYDE SHOP SACRAMENTO, ROBERT WALLACE LTD SAN FRANCISCO, ROBERT KIRK LTD SAN FRANCISCO, SPENCER-ANDREW SANTA MONICA, CAMPBELL’S SCOTTSDALE, CRAIG HOUSE SEATTLE, LITTLER

SOUTH BEND, PARKER-WINTERROWD SPOKANE, DAVENPORT SPORT SHOP SPRINGFIELD, HAYNES & CO.

ST. JOSEPH, CLIFF W. GEISS INC STAMFORD, CHARLES ROSS SYRACUSE, HOTEL SYRACUSE MENS SHOP

Aquascutum of Lon- don, England, makers of top-quality men’s rain- wear, have prepared 3- foot standees for lobby and window displays of Ray Milland wearing a Kingsway coat as shown below in reproduction of ad that ran in national magazines. They are also making available stills of Milland (wearing a King- sway). Display standee in lobby and in windows, plus stills from the pic- ture. Set tie-up with local Aquascutum outlet (see list at right). Also ar- range for tie-in news- paper ad.

For standees, in lim- ited quantity, plus stills and any information,

write to: TOLEDO, DAMSCHROEDER & BERRY TOPEKA, HANNA'S MENS SHOP UTICA, WEBB’S Aquascutum WASHINGTON, D. C., LEWIS & THOS. SALTZ WELLESLEY, ARA’S Room 333

WILLIAMSTOWN, HOUSE OF WALSH WILMINGTON, JOHN A. CARLSON CO YOUNGSTOWN, ROSENBAUMS

Also at better shops in Canada

Empire State Bldg. New York, N. Y.

Fedders Campaign

Fedders, manufacturers of famous air-con- ditioning units, have set a national promo-

tion with Ray Milland (and credits for ‘“‘The Thief”) launched with ads in eight top-circu- lation national magazines. Arrange with local dealer for window displays and tie-in news- paper ads.

Page Ten

ater es Me Sad ne

AMERICAN FURNITURE of Martinsville, Va.

The American Furniture Co. of Martinsville, Va., has named Rita Gam “Miss Urban-Suburban” as the keynote of a nationwide cam- paign. Point-of-sale material provided by the manufacturer includes window cards and counter cards as shown here. In addition to this valuable store promotion, arrange for a local search for a “Miss

Urban-Suburban.”

HOW TO PICK “MISS URBAN-SUBURBAN”:

1. Store and theatre announce search for prettiest new bride

in town with the best idea on home furnishing.

2. Entrants are invited to send in photos of themselves, plus

one idea on home decorating.

3. Judges select winner on basis of both factors; name the

winner “Miss Urban-Suburban.”’

4. Prizes might include an “Urban-Suburban” set provided by dealer plus other home furnishings promoted locally.

5. Newspaper and TV “home decorator” departments should be

utilized for follow-up publicity.

VAN HEUSEN SHIRTS

In addition to this full page ad ine CURE say aD Heusen Shirts have prepared blow-ups, ad mats, counter cards and radio copy starring Ray Milland as “The Thief.”

DO THIS! Arrange for complete window dis- plays keyed to Ray Milland including the material provided by Van Heusen, plus stills and lobby cards. Also promote shirts for contest prizes where needed!

LIBERTY WATCHES

This? dex 4 counter display starring Rita Gam and featur- ing the actual watches, is on display in 100.- 000 drug stores, cigar shops, jew- elery stores and variety stores. Add playdate

snipe where pos-

acct in seas Se hamaannaconiciioncer MATS FO

ASR LIGHTERS

ASR Ascot Lighters have prepared counter cards featuring this still of Rita Gam with full credits for “The Thief.” Cards are on display in thousands of stores. Add play- date credits to cards where pos-

Still “TT-X4” from National Screen sible.

HUDSON OPTICAL

Rita Gam appears in ads wearing Hudson Optical Frames in more than half dozen leading optical trade pub- lications. Use this ad as basis for op- tometrist window displays and news- paper ads.

“SAILING BLUES” DENIMS

The manufacturers of “Sailing Blues” Denims are providing these 11 x 14 counter cards starring Rita Gam to their thousands of outlets, including leading department stores. Retailers may go for newspaper ads, too!

For the name of local outlet, write to: Mrs. Thelma Mills, Straus, Royer & Strass, 32nd St. and Elm Ave., Baltimore, Md.

“LEISURE LIFE” DUSTERS

The Worth Gold Corp., designers and manufacturers of “Leisure Life” Dusters, scheduled this full page ad in November’s Glamour Magazine as the kick-off for a na- tional campaign starring Rita Gam. Contact local women’s shops and department stores where “Leisure Life” is sold for window displays, newspaper ads and floor displays.

Also arrange for “Leisure Life’ Dusters to

be provided as prizes in local contests.

FAUBY’S PERFUME SAMPLES

Most of the nation’s leading department stores will feature window display cards based on this still of Rita Gam and Fauby’s Kis Royale Perfume, manufactured by Cor- day. This same still as a mat, with story, has

been serviced to over 1100 newspapers.

Still ““TT-X1” From National Screen

FREE SAMPLES! A limited supply of free samples for distribution in

lobby is available. Write now for your supply, naming local cooperating depart- ment store, to: Corday, Inc., 730 Fifth Avenue, New York 19, N. Y.

Rita Ganuonanento Clothes

Clinton Swan suits for men, sold under the name of Nevada Clothes, have prepared a local campaign keyed to the line: “I’ve got an eye for a guy in Nevada Clothes” and featuring Rita Gam art. An ad in Esquire, 2-color counter cards, ad mats and hang tags on every garment comprise the campaign. Check local outlets for major display of Rita Gam stills in window and on floor.

Fveam Uta)

Sat Eve Post Ad Sets Off This Sensational Lobby Stunt With MEILINK SAFE

Meilink Safes are among the most popular for use in home or busi-

ness. One such safe is seen in one of the most suspenseful scenes in the picture. This fact initiates one of the largest co-op campaigns in the history of Meilink Steel Safe Co. merchandising.

The company is launching the campaign with a full page ad in the Saturday Evening Post starring Ray Milland with full credits for ““The Thief.”’ In addition they have prepared a complete theatre-tie-up kit for all their dealers including reprints of the national magazine ad, window card, ad mats, publicity and radio copy, photos of Ray Milland and details of the lobby stunt described fully at right. For name of local Meilink dealer, write to: Special Events Dept., United Artists Corp., 729 Seventh Ave., N. Y. C.

EXTRA! YOU CAN WIN A SAFE!

Meilink is offering 10 home-size safes to the exhibitors who prepare the 10 best, most effective tie-up campaigns with local Meilink dealers. Final entries, complete with full details, tear sheets, photographs, etc., must be submitted be- fore March 30th, 1953. Decision of the judges, comprising men prominent in the motion picture industry, will be final. Send entries to: Special Events Dept., United Artists Corp., 729 Seventh Ave., N. Y., N. Y.

fF YOU GUESS THE CORRECT LAST NUMBER OF THE ES ey

Here’s How To Set Up Lobby Stunt!

1. Arrange with Meilink dealer to provide a safe for lobby. 2. Prepare a 40 x 60 or wall display as suggested here (Still TT-113).

. Promote a Jackpot of Prizes from local merchants, giving each con- tributor lobby credit. Display the prizes, but place inside the safe an envelope representing each prize.

4. Meilink dealer will advise you of the full combination that will open the safe. Patrons must guess only the final number. Those who do guess it open the safe and select one envelope for their prize. Combination should be changed after each winner.

5. Circulate details of this treasure hunt throughout town by imprinting contest details on back of herald.

495 W. T. GRANT cats: STORES STAR RITA GAM wo

pating in a special Nylon mer- chandise promotion campaign based on fashions modeled by Rita Gam and advertised na- tionally in Screenland Maga- zine as shown at left.

«+ W.T. Grant has alerted all their 495 stores to cooperate locally with theatres showing “The Thief,” providing ad mats and display material to give substance to the tie-up. This ma- terial includes enlargements of the Screenland ad.

« Follow thru with the W. T. Grant stores in your town for window displays and newspaper ads. Add stills and posters and lobby cards to Grant windows for extra color.

LUSTRE-CREME AD CAMPAIGN

This full page ad will be seen in a full schedule of national magazine ads set by Lustre- Creme to coincide with the pic- ture’s release. This fine product is sold in drug and department stores everywhere. Check local- ly with distributors for maxi- mum coverage of windows and counters, based on reprints of this Rita Gam ad.

Nord

Lustre-Creme Shampoo

ADMIRAL RADIO

Admiral, one of the largest manufacturers of radio and television sets in the country, is basing intensive local campaign on the scene from “The Thief” showing Ray Mil- land with an Admiral table radio. All deal-

ers are being advised to cooperate fully.

Order still from National Screen Exchange. Still ““TT-X2”

EKOTAPE RECORDER

Ekotape, made by Webster Electric Co., is

supplying dealers with window streamers

and point-of-sale displays featuring still of Milland shown here. Follow thru for full

window and ads. Order still from National

Still ““TT-X3”

Screen Exchange.

MINOX CAMERA PROMOTION

Minox, Inc., is one of the world’s most enterprising manu- facturers of miniature cameras. A Minox is seen in “The Thief” in many of the key scenes. These scenes are being adapted to a ser- uses tHE wonoerru. 18 of promotional aids which Min- MINOX CAMERA -OX:«sis_ making available to their

» thousands of outlets. Shown here is an ll x 14 window card; streamers and dealer ad mats are also available. Contact dealers for window displays and newspaper ads, promoting Minox Cameras for any of the contest prizes sug- gested throughout this pressbook. Write for dealer information to:

“its Bis geese: waning tes Bac is The Last Wh

| “THE THIEF’ selomees Hie Rates: BGK See and Owna _

“eo et C fe 2 oo ee t se @ sd 4 Cs a iw fe es ty cg * bd Py J @ Cd a = Cy 5 ry 3 ee 5 Cy ce

Dep’t., United Artists Corp., 729 Seventh Ave., N. Y.

Special Events

Page Eleven

Hails aNew Stars

LIFE’S Great Send-Off Rockets Rita Gam To Stardom!

Life’s Movie-Of-The Week 4-page layout on Rita Gam and “The Thief’ is a terrific boost for your playdate. We’ve made available for enlargement an 8 x 10 still of the Life breaks for use as a 40 x 60 lobby piece. See Page 2 for the kind of pre- release buildup that has made Rita Gam a star in her first film appearance and whom

Louella Parsons says is — “the most exotic girl I’ve seen on the screen.”

FOLLOW THRU THESE WAYS:

Introduce Rita Like This! Use art still “TT-1” (shown below) for life-size lobby blow-up, adding the “LIFE” quote!

Silent Glamour: Promote these newspaper contests.

: bo age Mates src cid

1 — Find a local “‘Rita” whose likeness and measurements match star’s.

2 — Glamour-Without-Words Girl: Find a girl who projects personality through pho-

Bt :

ees

STILL ““TT—LOBBY 1”

Order from National Screen Exchange

tograph, a la Gam.

In both contests hold finals on your stage, with awards from cooperating stores and radio interviews. La Gam’s measurements are: Height: 5’ 642”; Weight: 122; Bust 3512”; Waist: 24”; Hips: 35'2” (Eyes: Green—Hair: Dark Brown).

AN ‘OSCAR’ FOR MILLAND?

Set up a lobby board with a layout of Ray Milland stills from “The Thief,” and suggest that Milland is giving an- other Academy Award performance. Headline copy reads: “They’re Predicting Another ‘Oscar’ For Ray Milland for his

greatest performance since winning the Academy Award in ‘The Lost Weekend.’ — See ‘THE THIEF’ — Coming Soon!”

THE MAN WHO DOESN’T SPEAK!

Sell the excitement of the first “talkless talkie” by hav- ing a man walk around town, dressed in felt hat, trench coat and carrying brief case labeled “Secret.” His lips are sealed with wide tape on which is lettered ““Not A Word Is Spoken!” Sign on back reads: See ““The Thief’? — First Talkless Talkie — Daring! Suspenseful! — Now at Bijou! Two attractive girls can sell angle with signs reading: Meet Rita Gam — LIFE Calls her “Silent and Sexy” — in “The Thief’? — Bijou!

ART STILLS

“TT—ART 1” “TT—ART 2”

Order by number from National Screen Exchange

Page Twelve

MOVIE “FIRSTS”

Set up a contest in newspaper or lobby of movie “firsts” to make your fans aware of this non-dialogue film — another movie “first!” List the follow- ing questions and offer guest tickets for most correct answers plus letters stating why they want to see “The Thief.”

1—What was the First full-length movie?

2—What was the First all-talking picture?

3—What was the First musical film?

4—What was the First movie in color?

5—Who was the First movie star?

These Answers are generally ac- cepted as First in each category: 1—"Queen_ Elizabeth’; 2—"Lights of

New York”; 3—"‘Broadway Melody”; 4— “The Black Pirate’; 5—John Bunny.

CLUES IN LOBBY

Ad mat 306 dramatizes the clues — the telephone, the microfilm, the message and the books — which highlights this suspense thriller. Blow up the ad as a lobby display; for extra effect display the actual items.

STRIVE FOR EDITORIAL

Suggest an editorial to your editor based on the unusualness of this first “talkless talkie.” Newspapers already have commented in their editorial sec- tion about “The Thief.” The N.Y. Herald Tribune thought it was ‘refresh- ing’ and said it was about time that there was more action and less talk. The Trib also said “audiences may yet discover the pleasure of gently exercising the imagination and giving the four or five senses a bit of rest from time to time.” Planted before playdate your editorial blow up will make an effective lobby piece.

MILLAND SPEAKS: His Voice Sells “The Thief” In A FREE

Radio Spots & Interview Record

Ray Milland, silent on the screen, gives voice to “The Thief” in

a five-minute, open-end radio interview platter. This disc, available to you FREE, is timed so that answers are given by Milland to

questions asked by live announcer. The other side contains 1-minute,

30-second and 15-second spot announcements, also narrated by

Milland. Get this platter—while supply lasts—and offer it to disc

jockey or radio commentator.

Order from: Exploitation Dept.; United Artists Corp., 729 7th Ave., New York City. »

PUBLICITY MATERIAL

Lovely Rita Gam, dubbed the “sex-without-words” girl, appears with Ray Milland in the first no-dialogue picture since the era of sound, “The Thief,” which opens ................ atthe 2 a The- atre. Clarence Greene and Russell Rouse produced and directed.

Still TT-Adv 6 Mat (2B)

Ray Milland, as a fleeing spy, eagerly waits for Rita Gam to leave the phone, in this scene from the no-dialogue film, ‘“‘The Thief,” which is coming .................... fOsthe 7.000. a. eee Theatre.

Stull TT-110 Mat (2C)

RAY MILLAND AS ‘THE THIEF’ IN ERA’S FIRST NO-DIALOGUE FILM

(General Advance )

Unique, unusual, different are adjectives that have been used until they became meaningless in attempts to stimulate interest in new motion pictures. So at first glance it would seem hazardous to describe the new United Artists release of “The Thief,” a Harry M. Popkin production which was produced by Clarence Greene and directed by Russell Rouse, in those terms. Yet anyone must agree that when a picture is released which uses not one line of dialogue to tell its story (and this after more than a quarter of a century since movies became talkies), that picture is

No Chatter— Much Action

(Prepared Review )

We saw a history-making picture yesterday. It was Clarence Greene and Russell Rouse’s suspense drama for production by Harry M. Popkin, “The Thief,” which made its local howsatsthe= are Theatre through United Artists release. It was his- tory-making because this is the first film since sound was_ introduced more than a quarter of a century ago that a story is told without a single line of dialogue. Through the expert use of camera, sound effects, music and the sheer impact of the story itself, dialogue is made su- perfluous.

Ray Milland plays the title role, his best since the Academy-Award- winning “Lost Weekend,” which de- picts a brilliant scientist turned spy. His remorse, his flight, his furtive activities during the theft of atomic secrets are depicted more brilliantly through expressions and_ gestures than could be conveyed by any spoken line,

The feminine lead is played by an alluring newcomer to the screen from the world of TV; a Miss Rita Gam, dubbed by newsnapermen the- “sex-without-words-girl” and her per- formance shows just how right they are. When she glances at Milland, saunters away seductively toward her room, and softly closes the door, no one needs any dialogue to under- stand the glance, the walk or the shutting of the door.

The picture is personified sus- pense from start to finish, culminat- ing in a breath-taking chase atop the Empire State building in a howl- ing wind. This picture has every- thing—except dialogue — and that would get in the way. Others in the cast of this new screen achievement are Martin Gabel, Harry Bronson,

Rex O’Malley and Rita Vale.

Type Casting

Ray Milland, who plays the role of a scientist in “The Thief,” which OPENS sac 0ts atephemeniay nc The- atre through United Artists release, the first talkless picture since the introduction of sound a quarter of a century ago, is by way of being a real-life scientist of some standing. A well-known amateur astronomer, Milland has developed a 12% inch reflector for astronomical telescopes which is currently being used for charting the heavens by the Atomic Energy Commission at Alamagordo, New Mexico.

The unusual chase and suspense thriller does not contain a single line of dialogue, and is also devoid of subtitles or narration. Rita Gam, newcomer to the screen and Martin Gabel, appear with Milland.

Ray Milland tries to elude an F.B.I. agent in this scene from “The Thief,” coming ................ towthe n26 oe evs! Theatre. Clar- ence Greene and Russell Rouse produced and directed the Harry M. Popkin production for United Artists release.

Still TT-73 Mat (1C)

Chase On Top Empire State

The Empire State Building, a towering and normally sedate enough office building, makes its second appearance as an important scenic prop in a movie in “The Thief,” new United Artists release which opens OM ee SEUNG tere eaeretcs Theatre. Written, produced and directed by Clarence Greene and Russell Rouse, “The Thief” starring Ray Milland is a highly unusual suspense drama in which, for the first time since sound films came in a quarter of a century ago, not a single line of dialogue is used.

The Empire State’s movie debut, some fifteen years ago, might have left a scar on the soul of a less sturdy edifice. It took place in a pic- ture called “King Kong.” After scaring half the population of the metropolis half out of its wits, King Kong prudently clambered up the Empire State Building to escape the massed onslaught of New York’s Finest.

The Empire State sequence is the climactic scene in a_ breathtaking chase in which Ray Milland. as “The Thief,” tries to escape from an F.B.I. agent. The sequence begins at the 86th floor observation roof, then con- tinues up the stairwell to the 102nd floor and finally to the top of the building, the very spot made famous by King Kong, and now occupied by a lofty antenna.

Milland, refusing a double, played the entire scene himself, in a wind which roared at a velocity of 55 miles an hour.

unique, unusual and different.

The original concept of a story told entirely in terms of action and reaction without dialogue occurred to Clarence Greene and Russell Rouse while they were on location shooting “The Well,” a picture which brought them many honors and awards.

“The Thief,” which stars Ray Mil- land and will have its local debut thisaeetoets that thet cerca The- atre, was expressly designed and written to fall within the limits of its dialogless framework. As the co- authors of the screenplay emphasize, not every story can be told in the same manner. Lack of dialogue defi- nitely does not mean lack of action. On the contrary, “The Thief” is able to pack more action in its telling because at no point is it slowed down by talk. The action has to do the “talking.” The suspense-packed story concerns the _ panic-stricken flight of a prominent scientist after the FBI discovers that he has been supplying atomic secrets to a group of foreign agents. His anguish and the hair-raising pursuit of the FBI make for screen excitement that “words” cannot describe.

Others in the cast include Mar- tin Gabel of “Fourteen Hours” fame and a newcomer to the screen, Rita Gam, who conveys more glamor in a glance than many an actress does in three pages of dialogue.

The brilliant musical score was written by young, talented conductor- composer Herschel Gilbert who wrote the score for “Without Warn-

ing.”

Unorthodox

A music teacher portrays a sinis- ter and shadowy character.

A Theatre Guild subscription head plays a woman scientist.

A member of a church choir ap- pears in the role of a strong-arm gunman,

These are samples of some of the unorthodox casting methods used by Clarence Greene and Russell Rouse, writer-producer-director team of “The Thief,” new United Artists suspense- and-chase thriller opening on. ............ ate ther? ie Theatre, with a cast headed by Ray Milland, Rita Gam, Martin Gabel, Harry .Bronson, Rex O’Malley and Rita Vale.

Hidden Camera

“The Thief,” sensational new talk- less film which opens on ............... BU tne ee ase Theatre, was shot almost entirely on actual locations, by means of a concealed camera. The unusual chase - and - suspense thriller, a United Artists release, stars Ray Milland, with a high-pow- ered featured cast including Rita Gam, Martin Gabel, Harry Bronson, Rex O’Malley and Rita Vale. It was written, produced and directed by the team of Clarence Greene and Russell Rouse, whose startling drama of last season, “The Well,” won na- tionwide acclaim, including an Academy Award nomination.

Official Billing

HARRY M. POPKIN presents

RAY MILLAND 1007 THE THIEF 107%

with MARTIN GABEL and introducing RITA GAM Executive Producer HARRY M. POPKIN

Written for the screen by CLARENCE GREENE & RUSSELL ROUSE 15%

Musie by HERSCHEL GILBERT Produced by CLARENCE GREENE Directed by RUSSELL ROUSE A Harry M. Popkin Production Released thru United Artists 15%

Running Time: 85 Minutes

Synopsis (Not for Publication)

Dr. Allan Fields (Ray Milland), atomic scientist working in Washington, D. C. on a special assign- ment, is part of a network of spies. He makes micro- film copies of secret documents which he supplies to an agent, Bleek (Martin Gabel) who then chan- nels it through many others in the network.

When one of the couriers in the chain of spies is killed in an automobile accident in New York City, a tin of microfilm is found clutched in his hand.

Fields is ordered by higher-ups in the ring to go to New York and await further instructions. He leaves Washington with the F.B.I. hot on his trail. In New York, he holes up at a small rooming house where he sees an enticing girl (Rita Gam) but fear of hay- ing his identity revealed prevents him from becoming further acquainted with her.

He receives instructions to meet a woman on the 86th floor of the Empire State building. He does so and is spotted by an FBI agent. (Harry Bronson). Ina desperate attempt to escape, Fields climbs up to the tower where he kills the agent. Conscious stricken, he gives himself up to the FBI.

AUN aA ELS oo ok anak dees Soon eens Deeg Ray Milland Mirsaiblee keene or oe gotten ino tis ite Martin Gabel NMRA CAT eerepeeetee SB ey eee oe ito ats ee Rita Gam ER ATIGRS BU RE eS, aden 3 eee c gaat eens Harry Bronson Mewar strain ss... co esc lee kc esneg ss cee John McKutcheon NVR sep beh ni ys 25505. cshc 2s pies doeacse fe foe een oe ee Rita Vale ES eral eer eth 2 acinh cutie peter de nsusea tree Rex O’Malley NX Fall ears ore etc ieee eso es Sed Se eae Joe Conlin e Credits Executive Producer............................ Harry M. Popkin PrGaucenyee oe. okies eee Clarence Greene DIPeCtOR <a ee a ee Russell Rouse Written by........... Clarence Greene and Russell Rouse Marsa te Bod cae nie a Hershel Gilbert Production Supervisor............................. Maurie Suess Production Assistant.............................. Winston Jones Assistant Director................0.....0.00.00000- Leon Chooluck Biline Rditorccts. 1... do ei ere Chester Shaeffer Cinematographer .......................0.0::::ce eee ‘Sam Leavitt Production Designer....................... Joseph St. Amand

Page Thirteen

SPECIAL FEATURES, SHORTS, BIOGRAPHIES

Role Demands New Methods For Milland

(Special Feature )

“In order not to underact, I overact about ten percent.”

The author of the above, and on the surface slightly confusing state- ment, is Ray Milland, and it concerns his technique in “The Thief,” the most unusual film he has ever made in his better than fifteen years as a Hollywood star.

The crux of the matter lies in the fact that “The Thief,” a United Ar- tists release opening on ........ 0.0.00... at’ the, 7. ee Theatre, does not contain a single line of dialogue. Pro- duced, written and directed by the able young team of Clarence Greene and Russell Rouse, “The Thief,” the cast of which is headed, in addition to Milland, by Rita Gam, Martin Gabel, Harry Bronson, Rex O’Malley and Rita Vale, is the first picture in the quarter of a century since sound was introduced that is entirely talk- less.

The reason for this curious state of affairs, as explained by its mentors, is simply that the film, a long and fabulous chase, does not require dia- logue by its very nature.

The extra ten percent step-up in the Milland histrionics was necessary to take up the slack left by the omis- sion of the dialogue. The extra steam helped communicate emotion and meaning to the audience that normal- ly would be supplied by dialogue.

He regarded “The Thief” as an ex- citing challenge from the actor’s point of view. “Naturally, it felt rather odd to be working without any dia- logue. I’ve had a good deal of movie experience, and I know how often dialogue can be a crutch to an actor, how you can rely on talk rather than your own talent, to get you over a difficult dramatic scene.”

Silent Treatment

For Martin Gabel

Martin Gabel, famous in radio, television and movie circles for his remarkable speaking voice, doesn’t say a single word in “The Thief,” new United Artists release opening on LO ees ot abthe oe Tet, Theatre. But then, neither does any- body else.

“The Thief,” one of the most un- usual pictures to come along in years, is the first film to be made in the quarter of a century since the intro- duction of sound which is totally de- void of dialogue. A fascinating sus- pense drama, “The Thief” was pro- duced, directed and written by Clar- ence Greene and Russell Rouse, and its cast, in addition to Gabel, is headed by Ray Milland with Rita Gam, Harry Bronson, Rex O’Malley and Rita Vale.

o-Time Loser

In his two previous pic- tures, Harry Bronson, ris- ing young film actor, died violently at the hands of his leading man. In “The Thief,” exciting and un- usual suspense thriller opening on at the Theatre, through United Artists, Bronson is again escorted to a bloody end, this time by Ray Milland. And he dies, as he has lived, with- out uttering a single word.

To clear up any miscon-

ceptions at the outset, Bron- son does not play the role

of a deaf-mute. Nobody speaks in “The Thief,” which happens to be the first talkless picture pro- duced since the introduc- tion of sound a quarter of a century ago. Produced, written and directed by the young team of Clarence Greene and Russell Rouse, “The Thief” is talkless be- cause by the nature of its story—which its mentors are keeping a well-hidden secret—it simply does not require talk.

Page Fourteen

“The Thief,” as portrayed by Ray Milland, pauses apprehensively, before stealing a secret document from a co-scientist’s desk. Scene is from the new, sensational non-dialogue film, “The Thief,” which is being released by United Artists this .................. al the eis cia: Theatre. The Harry M. Popkin production was written, produced and directed by the noted film team, Clarence Greene and Russell Rouse.

Stull TT-16 Mat (2A)

Rita Gam, who obviously doesn’t have to “talk” to convey her ideas,

appears with Ray Milland in “The Thief,” which will open .... ....... at He oer kee ce Theatre through United Artists release. Still TT-X8C Mat (2E)

The meeting of two spies (who transact their business without saying a word to each other) takes place in the nation’s capitol. Spies are portrayed by Martin Gabel and Ray Milland in the new non-dialogue film, “‘The Thief,” slated to open ...................... Bb Doe Keine at 5 Bodie sos Theatre. The Harry M. Popkin production, which United Artists is releasing, was produced, written and directed by Clarence Greene and Russell Rouse.

Stull TT-67 Mat (2F)

Rita Gam Projects Allure Sans A Word of Dialogue

(Biography )

Rita Gam got the feminine lead in “The Thief,” a talkless film, because of her ability to project a certain aura without uttering a single word. This ability won for her the provocative appellation—the “sex-without-words-girl.”

The picture, which comes to the ............0...000.00.. heatreson. hss, c be ns. through United Artists release, is the exciting chase and suspense thriller which, for the first time since the introduction of sound a quarter of a cen- tury ago, dispenses entirely with talk; there is not a single line of dialogue throughout the whole picture. The reason for this—as explained by the calloborative writer-producer-director team of Clarence Greene and Russell Rouse—is as simple as it is logical. The nature of the film is such that it does not need dialogue for its telling.

“The Thief” is Rita Gam’s first movie, though she is nationally known as one of television’s leading dramatic actresses. Now twenty-four, and brunette, Rita was born in Pittsburgh and grew up in New York City—grew up rather nicely, according to her latest statistics, which include a 36” bust, 2544” waist and 3514” hips.

Without benefit of formal dramatic training, Rita graduated from the Fieldston School into the Equity Library Theatre production of “A New Way to Pay Old Debts,” followed by another ELT production, “The Hasty Heart,” and Ben Hecht’s “A Flag is Born.”

Following a half dozen other plays—on Broadway and in stock—Rita made her television debut in 1950 as—believe it or not—an Egyptian Queen on “Believe it or Not.” Since then, she has appeared on the Cameo, Lux, Kraft and other outstanding dramatic shows.

If her performance in “The Thief” proves any eternal verities—outside of the somewhat obvious one that she seems destined for a long and successful screen career.

No-Talk Picture Makes Real Movie

“The Thief,” new United Artists release starring Ray Milland, which was produced, written and directed by the team of Clarence Greene and Russell Rouse, comes as close to be- ing a “pure” movie as anything emanating from Hollywood in the last quarter of a century. The picture Opens ie ee atrthew matey ties Theatre. Every element which could possibly stand between the picture and unadulterated action, has been ruthlessly eliminated.

Thus, to begin with, “The Thief,” twenty-five years after the introduc- tion of sound films, does not contain a single line of dialogue!

There is no narrator.

There are no subtitles.

In short, there is nothing to slow down the action of the film, a gigan- tic chase in which suspense is lifted to its highest form.

Climax In Sky

The fabulous climax of “The Thief,” first talkless film since the in- troduction of sound a quarter of a century ago, takes place 102 stories above the ground, at the topmost

Rita Gam “says” everything with gestures and impressions in the non-dialogue film “The Thief,”’ coming .............. tOLMINE 42 i ee e.. Theatre through United Artists release. Clarence Greene and Rus- sell Rouse produced, wrote and directed the Harry M. Popkin production. Miss Gam is now be-

point of the Empire State Building. The unusual chase-and-suspense film, a United Artists release written, produced and directed by Clarence Greene and Russell Rouse, opens on st ah a ab the ge) Dheatre. Heading the cast of the picture, which

ing hailed as one of filmdom’s brightest new stars as the result of her performance and the exciting journalistic reaction by Life Mag- azine, which called her “silent and sexy.” She was also featured on Life’s cover.

does not contain a single line of dia-

logue, are Ray Milland, Rita Gam. Still TT-22 Mat (1B)

Greene and Rouse Claim

The Script’s the Thing

(Biographical Feature)

Possibly because they are writers themselves—but more likely due to the fact that they are level-headed and highly principled young men—Clarence Greene and Russell Rouse are of the opinion that the most important single factor in the creation of a movie is the writer.

If this dictum seems to pit the young writer-producer-director team squarely against the prevalent Hollywood viewpoint (in which the writer is regarded as a necessary evil), it is no more than in keeping with their reputation as independent spirits. If any further proof of their sturdy individualism were needed, it can be simply presented by stating that their latest movie, ‘The Thief,” which opens on ..................00.... BEV C wrt mes Theatre, does not contain a single line of dialogue.

A United Artists release, the cast of which is headed by Ray Milland, Rita Gam, Martin Gabel, Harry Bronson, Rex O’Malley and Rita Vale, “The Thief” is the first film in the quarter century since the introduction of sound which is entirely devoid of talk.

If Greene and Rouse were still—only—writers, their statement about the importance of the writer would have to be examined for bias. But since they are now, additionally, director (Rouse) and producer (Greene), it must be accepted as their true and considered judgment. To elaborate on their theory slightly, it is their contention that the writer is the only true creator con- nected with a movie. The rest—directors, actors, cameramen, technicians— are interpreters.

Greene and Rouse, after nine years of collaboration, are still good friends and, more important, still see eye to eye artistically. In the years since their first joint venture, “The Town Went Wild,” in 1943, they have gone onward and upward. That first movie earned them the official Hollywood accolade of “genius” —a cataloging they view with distaste. “DOA” proved that they were sound craftsmen who could compete easily with the entrenched Hollywood veterans in turning out a Grade-A thriller, and last year, with “The Well,” they showed they were capable of wrapping up a sound social idea with consummate skill in an extremely entertaining pitcure. As an indication that Hollywood thought so too, “The Well” was nominated for an Academy Award.

SPECIAL PICTORIAL FEATURES

ON-THE-SPOT SHOOTING FOR “THE THIEF”!

In “The Thief,” which is coming Ste ree aaa to the=-7.....=:.. > theatre; a thrilling suspense story told with- out a single line of dialogue, it was essential that the visual impressions be as realistic as possible. And what could be more real than the place or thing itself, reasoned writer and di- rector Clarence Greene and Russell Rouse. So stars Ray Milland, Mar- tin Gabel and Rita Gam, with com- plete shooting crew, went on loca- tion in New York City and Wash- ington, D. C. to photograph the ac- tion-packed sequences.

Viewed left to right in the accom- panying photos we see Milland in an actual car being photographed as he drives down the streets of Washing- ton on the start of his flight from the F.B.I. Next, we see the crew setting up a scene (the highlight of the film) which takes place in a howling wind atop the Empire State building. Two major problems presented themselves here: keeping onlookers out of cam- era range and keeping hats on heads.

The onlookers problem crept up again in the Pennsylvania Station se- quence. Cameras hidden in packing cases fooled the curious as Milland went through his acting paces. Out- side the Congressional Library in Washington, Milland relaxes before the next take which gives the ever- present onlookers (in background) a chance to take a good look at their hero.

@ = MAT (4A) Order from your National

Screen Exchange.

Stills: TT-Pub 17, TT-Pub 10, TT-Pub 14, TT-Pub 15.

4 Lobby Contest!

For novel contest, place blow-up of mat in lobby and offer prizes to those patrons who can name the locales shown, Answers are con- tained in story above.

Rita Gam Makes Up

Rita Gam, the “Sex-without-words” girl, who appears with Ray Milland in the first no-dialogue film since the sound era, “The Thief,” which will open Meee eh ee ates at the ...........cccccccce Theatre through United Artists release is shown at right in reflections from her make-up mirror prior to going on the set. In the first reflection she studies her face in regard to the lighting. Next, she makes up, giving special attention to possible highlights. And, finally she deftly uses a brush to apply just the proper amount of lipstick.

Miss Gam, who was brought to Hollywood as a result of her popularity on TV, knows a great deal about the art of make-up and offers a few useful hints herewith: First, go easy on the make-up and heavy on soap and water. Apply powder evenly on face and neck—brush off excess with powder brush. For eye makeup, which Miss Gam asserts may be difficult at first, use black eye-

brow pencil, delicately darkening brows, then outlining lower lids. MAT (3A)

MOVIE-OF-THE WEEK = “THE THIEF” = Te Movie Without « Spoken Word!

The question everyone seems to ask about the amazing Ray Milland starrer, “The As seen in these scenes from the picture, the initial contact between two conspirators Thief,” in which not a single line of dialogue is uttered, is, ““How did they do it?” is established by the innocous dropping of a crumpled cigarette package bearing a The “they” refers to the bright new producer-director team, Clarence Greene and message. While holed up to escape FBI detection, Milland’s encounter with Rita Russell Rouse, who had previously collaborated on “The Well.” Gam, whom Life magazine dubbed “silent and sexy,” is outspokenly candid with- Employing the camera as narrator, Rouse and Greene did it on the basis of princi- out the need for conversation. Finally the “chase”? leading to the tower of the ples as old as the movies themselves. They let “The Thief’? move—instead of talk. Empire State building envelops the screen—a motion picture classic in suspense.

ART ONLY ON MAT (5A)

Page Fifteen

HARRY M. POPKIN Presents

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